ARBITER Arbiter 2009-2010 [All-Star Line-up] 1st Semester Aleli Santos
Editor-in-Chief Mai Reyes
Lay-out Artist Luz Baldueza Marc “Enrico” Buduan Tintin Espiritu Tim Gonzalez Lala Bagadion Carol Muyano Issa Roldan Nico Salvador Clauds Tayona
Writers And so you’re all hyped up with the latest doomsday movie, 2012. You left the cinema bawling or at the very least, redeyed and jaded. Sure, sure. I am not a fan of endings [whether happily-ever-after ones or the hara kiri-ish endBring it On: Fight to the Finish ing.] and I’m sure, so are you. But then, [okay you know By Aleli Santos what’s next, 1.. 2.. 3..] isn’t it that when a door closes another opens? [Cliché buzzkill.] This is what Arbiter’s 2nd ish is all about. Endings. Or would-be endings. And beginnings. *** For this ish: ‘Blockbuster Hit’, you’ll be bombarded with a lot of slick flicks your ABAM family went through during the sem that was. Look forward to all the familiar movie titles, if you can count them all, WELL DONE. You are officially a popcorn-lover. These movies proved parallel to the ABAM life we’re living. Like these movies, we all agree that last semester was a blockbuster hit, and this semester promises to be one for the top of the charts. The Fast and the Furious Adrenaline rush. That’s what you get every time. You enjoyed the session week tambay. You, as a transitional, worked extra hard to meet all the HRD requirements for your application process. And, even the clock went crazy! 5 months went on like an overnight camp. 5 months of feasib, cases, marketing contests, presentations and stock trading [insert: cried over MERALCO shares!]. End result: you were furious. Or not. Haha. Bring it On! You frequently have that look: steady gaze, pouted lips, eyebrows raised and occasional grin. THE GAME FACE.
Yes, last sem you were ready to battle all the time. You’ve shown department pride and love during the magical team-building session. You defended your beliefs and ethics during the Yabang Pinoy Magyabangan Tayo Debate. And who will forget the furious battle for the crown during Yabang Pinoy’s Ultimate Pinoy Quiz Bee? [Oh yes, METAMORPHOSIS even morphed its Filipino translation, remember PAGDADALAGA? So much for Hallmark greetings!]. Most importantly, ABAM became part of the Hall of Fame for Orgpres! 4peat, baby! Really, ABAM’s in it to win it! Step-up II: The Streets. It’s not where you’re from, it’s where you at. Class-ey! ABAM even conquered the streets last YP Todo Patintero. You took time to take part during Comm Aff’s Maaga ang Pasko and Jail Visit. All these events proved that ABAM life is holistic; you get to experience development inside the org, as well as form external relations. Slumdog Millionaire Millionaires. Yup, that’s what ABAMers became after the various competitions they aced. They empowered the Filipino voters during the Major Marketing Event. They were able to understand teen insights through Coke’s Open-Up. They lived the Filipino dream loud and proud during the PANAF Marketing Competition. They even went the extra M.I.L.E through Nestle’s leadership program. Kudos! ABAM is so proud of you! And what about the milestones you achieved throughout the sem? You were part of
the best members list. You were part of the all-star line -up for your department events. You were awarded as the “best TRANS”. Pat on the back! Cheers! Like this breakthrough movie of the year, you deserve a trophy. Twilight Woot. So you think I’ll miss this? What about the new found love you connected with? You found your Edward Cullen or Bella Swan. You may also have found your own Volturi. You imprinted on that certain someone and made an impression. You were laughed at and taunted by ABAM werewolves. Silly, ain’t talking about whatever that’s in your head. I’m talking about a FAMILIAL LOVE here within the four walls of the tambayan. By blood, we’re all in this together. [Okay, pilit na. Sige na nga. What about your new love teams? Wink, wink.] *** You may come up with more movies. The list may go on and on. And this semester, with so many goodbyes pending and SENIORS/TERMINALS leaving, you might as well PUT BACK THAT GAME FACE ON and look forward to all the events lined-up for you. Step-up to the challenge, be your own leader. Create your own blockbuster hit. FIGHT TO THE FINISH. P.S. Congratulations to our new Editors-in-Chief: Kata Garcia and Clauds Tayona! May the force be with you. :D Officially signing off, Aleli.
ABAM Skills workshop: Learning in action Carol Muyano
Last July 24, a skills workshop “Learning the Basics of Photoshop” was held at UP College of Business Administration. The said workshop brought by Human Resources and Development (HRD) Department was part of series events of Member Development (MemDev’t). The event aims to develop members’ skills and increase their knowledge in Photoshop which is useful in making publicity materials for advertising and improving powerpoint presentation. Started at 5:30 in the afternoon, ABAMERS underwent into hands-on activity with special guest Alfredo Natal, Jr., former Executive Vice President for Internals, who showed and taught the basics in photo editing. That is, turning a dull photo into an eye-catchy one. Amazed and surprised members in scenario, as Kuya Jr. demonstrates fascinating and captivating effects packaged in Photoshop. Though others had technical problems in installing the software, the event went on with people having fun transforming the photo, applying different effects and producing an extra-ordinary one. As the event ended, Kuya Jr. showed some of its fantastic works he made for his marketing subjects during his undergrad years. Before everyone left, Diane Reyes, Vice President for HRD gave thanked to all the people who came and revealed a surprise announcement. That is, organizing a sequel of the event due to its successful upshot. The skills workshop was handled by Carolyn Muyano, event Director.
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October 19, 2009. - Planning for the induction, my associates, Alvin, Jesse, Sheila, Treisha, and me wanted it to be memorable for the new members and ABAM as a whole. Difficulties in planning didn’t hinder us from making the event happen. It turned out to be okay, it was a good way to bond with the ABAM family, old and new members, and everyone was happy. The newly-inducted members prepared several K-pop inspired numbers. They even had a Backstreet Boys and Spice Girls prezo afterwards, and wrapped up with a showcase of their acting prowess. Former HRD Vice-President Adz Garcia also graced the event and became one of the panelists for “Korean Idols”. CJ de los Santos received the “Best Transitional” award and Mina Balico was “Best Member” awardee. In the end, it was a successful event and a very fun night. Thanks to Tin Espiritu for the house and swimming pool; to the transitionals for the entertaining presentations and to all the members who attended and made the event more meaningful. Finance department also had their Bingo Night before the program concluded. Induction ‘09: A K-Pop Invasion Tim Gonzalez
Wickedly magical. Last July 13, 2009, UP ABAM officially enrolled in the school of magic, held at Ninoy tbs Magic: Wands out! Aquino Parks and Wildlife Center. This Finance Slytherins grabs semester’s team-building seminar championship title proved extra special, because of Aleli Santos its Harry Potter – inspired theme. ABAMers, both members and huftransitionals alike, were able to SE learn practical magic important flepuffs retaliated with the classic for the organization – leadership, team“di pa rin work, responsibility and friendship. malu-luzzzz baldueza” Brewing the potion. Houses were introduced one-liner a week before the main event – namely: HRD and “the gryffindors, Finance slytherins, Community SE forAffairs ravenclaws and Special Events hufflepuffs. mation”. All The TBS champion will be determined by house points, covering attendance, cheerdance, and games hyped-up, ABAMers then wore their game face on, and won. Special events the duel began. department brought home the champion- The day started out with ABAM’s Quidditch (dodge ball), followed by several games such as: The ship title last sem. Basilisk, Goblet of Soda, Wizard’s ParchWizards’ Duel. The Chess, Quidditch 2.0, Hagrid’s Demenbattle royale ment, Scissors and Gems and tor’s Attack. After each game, ABAMers shared their insights and learning about the activity. started out fiercely during the “Sorting Hat” portion, when houses proved to be showstoppers with their creative and wellprepared cheer dance routine. HRD Gryffindors chanted the catchy voltes-5 theme song and CA ravenclaws wowed the crowd with their acrobatics (incredible, KM and Mina!! *clap, clap!*). Finance slytherins sparked the competition with their proud shout-outs. Of course,
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They discussed what helped them win, what can still be improved and what they think the game is all about. Then ABAMers exchanged chocolates with everyone as a concluding activity, as a symbolic gift of what they want to give to their fellow ABAMers and to ABAM as well.
proved they are tougher than the stormy weather. Truly, at the end of the day, everyone was able to capture the magic – of camaraderie and selflessness, of laughter and learning, and of achieving the impossible. Congratulations, everyone! J
Goblet of fire. After the duel, standouts were given special awards. HRD Gryffindors received the “Dumbledore’s Army” award for being the most energetic house all-day long. CJ de los Santos, a transitional from hufflepuff house, received “Snape’s favorite student” for his active participation in all the games (as if he emptied a bottle of an addictive potion, hence the title. Haha.). Then, Jocs Dilag, a transitional as well from the finance department, was awarded the MVP title. Finance Slytherins brought home the championship title – the Goblet of Fire award.
Special thanks to HRD VP Diane Reyes and to my project associates: Miles Ramos, Raena Panganiban, Bessie Anne Martin, Frances Rafio and Tin Espiritu. –love, leli Results: 1st place – Goblet of Fire – Finance Slytherins 2nd place – Sorcerer’s Stone – SE Hufflepuffs 3rd place – Firebolt – CA Ravenclaws t 4 place – Phoenix – HRD Gryffindors
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The day proved tricky from the very start of the day, bhut ABAM wizards literally
31 August 2009 – A lively crowd of female inmates welcomed us in the Kamp Karingal Quezon City Female Dormitory (QCFD) as we paid them a visit to share some of our blessings and show our genuine care concern.
Beyond Bars: A Jail Visit Activity Issa Roldan and
It was an afternoon filled with outstanding performances, heart warming stories and pure enjoyment. ABAMers set forth to this event engaged with the idea of them providing joy and happiness for the inmates; yet surprisingly, it was us that had been totally entertained and awed. The inmates have prepared lots of production numbers for ABAM including ballroom dance routines, 2 song numbers and of course, performances from the ever energetic QCFD dancers, showcasing their talents through various modern tunes with ‘Boom Boom Pow’ as one of their beats. Of course, ABAM answered these with talents of its own with Alyssa Lamorena’s ‘The Greatest Love of All’, Oscar King’s Fame, and a ‘Nobody’ dance number led by CJ Delos Reyes. The inmates have problems as regards to the supply of their basic necessities such as toiletries and laundry soaps; and so ABAM has graciously given away gift packages to 2 different dormitories and individual loot bags for each of the inmates. These, as we know, would not compare to the life lessons we have learned from the inmates as we talked and related with them during the merienda and interaction portion of the program. This has been a good experience for ABAMers because it is in these activities that we realize that there is indeed hope and optimism even beyond bars. Kudos to Beyond Bars directors: Abi Poliquit, Nelsie Macabuhay and Lala Maranan.
CA launches ABAMay KaDate Ka Mina Balico
Hearts’ Day came early as ComAff Dept initiated its fund raising project for the first semester “ABAMay KaDate Ka” which ran from July18 to August 8. Fourteen Daters mesmerized their admirers, secret and known alike by posing for a ‘Bud Brothers’ inspired theme. The top three captivating Daters for the ladies’ category were Dazzling Babe Frances, Belle of the Ball Chloe, and Chinita Next
Last August 15, 2009 the Special Events Department made its mark and allowed its presence to be felt as it launched its very first event for the academic year 20092010. Following the success of Marksman: Target Experience which elaborated on the principles of sponsorship and events management a year ago, the department came up with Marksman2: X-Marks the Spot. This time around, a broader range of topics, which included leadership and time and stress management in addition to the two topics mentioned earlier, were included so as to cater to the needs of its audience even more. The speakers were a mix of former UP ABAM alumni (Timothy Humangit for leadership & Weng de Leon for sponsorship marketing), to current member (Raena Panganiban for Events Management), down to a professional (Mr. Jeff Menguin for time and stress management). Here are two of the key points I got from the said event. We UP students are perennially
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Door Wendy, while the men that captured our hearts the most were Boy Next Shelf Gerald, Sweet Lover Tim, and Tantalizing Trans Tanjo, and with the special participation of Modern Maria Suzie and ShowBAzness Darling Oskie. Fellow Abamers, BA folks, and friends participated in this undoubtedly fun and indeed beneficial event. Girls: Frances Rafio Chloe Ocampo Wendy Hsieh Grace Lagrana Tin Luna Boys: Tim Gonzalez Tanjo Endozo Gerald Perez Jon Sosmeña Malco Bernabe
Marksman 2: X-Marks the Spot Lala Bagadion
stressed people. According to Mr. Menguin, the reason why we stress so much is because we stress about things which we practically don’t have control over. For instance, we stress about a failed exam, but if we are to coin it in accounting terms, it is already a “sunk cost” and there’s practically nothing we can do about it. Another thing is poor planning. As an example, for instance, we say we want to achieve this and that in say, ten years time. However, if we do a little reality check on the short run of the things that we are doing at present time, very little or none of the things that we do right now contribute or direct us in achieving our long term goals. In other words, we are directing our energies to the wrong places more often than not.
Another note-worthy area of the said event was former UP ABAM president Timothy Humangit’s talk about leadership. As a recipient of a leadership award during his graduation and being the epitome of a nearly perfect leader, the man certainly knows what he is talking about. In a short span of time, he enlightened the audience with some tricks in effectively managing people. Of his words, what seems to strike the most is his claim that a good leader is one who knows his people well enough. That is, a good leader must recognize the diversity of the people and personalities he is handling. He/she must recognize the wide variety of ways in motivating his people. At the same time, he/she must recognize under what circumstance his/her people work best. For instance, if your subordi-
ONE NIGHT ONLY Nico Salvador
nate is a perfect crammer, it might be wise to schedule his/her “deadlines” a couple of days before. Marksman has indeed been an essential walk-through for both the transitionals and members alike. Even more, it has been a good learning experience for us four project directors of the event who all happened to be newbies in the Special Events Department. Lots of unexpected things happened in the pre-planning and preparation stage of this event. Nonetheless, I’m proud to say despite all the hustles and bustles along the way, Marksman lived up to its objectives and was able to deliver. Not bad for our first time.
Victory tastes sweeter the fourth time around, especially when we thought we wouldn't make it at all. Together with last year's partnersincrime JFA and
newcomers AdCore, we showed the entire DAR gym and everyone inside why ABAM is the undisputed king of Orgpres, sweeping the team awards for the night. Even with two back-to-back acad hell weeks immediately before and only one night's worth of proper practice, our trademark blend of relentless music, dance, and comedy left the judges speechless. We even took home an unprecedented attendance award! San ka
pa?!
But even more valuable than all that, we were all reminded about why we love Orgpres so much (and so it loves us back..haha). It drives us to live up to our name as a family, spending hours preparing props, laughing over our silliest ideas, and working towards a single goal we all want for each other. And it represents the love and passion we all feel for our family. It truly brings out the best in us. And that's why I can honestly say that one of my proudest moments ever as an ABAMer was when a prof asked me in class the day after Orgpres last year, "Ba't ka paos?" and all I could say was, "Orgpres kasi." The ball's in your court now, juniors and sophies and Clauds. Make us proud! And spend more than one night practicing! XD "Ang musika ay nasa puso lamang… May Voltes pa..pa..pa…payb." - Benson Buera
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also given a surprise twist. Some words closely related to the topic Yabang Pinoy is a campaign advowere banned, and mentioning cating the use of objects of conthose words will deduct equivaversation that aim to encourlent points. age Filipinos to talk about Proud to Be Pinoy Mica Bulanan and being Filipino, to share what Aleli Santos Benson Buera were awarded Best makes Filipinos proud to be Female and Best Male debater Filipino and to discuss the imrespectively. portance of having national pride. Yabang Pinoy aims to be shouting proud statements of being Yabang Pinoy’s Ultimate Pinoy Quiz Bee Filipino. UP Nagkaalaman na. Last SepABAM Yabang Pinoy Team tember 2, UP ABAM is a group of exceptional Yabang Pinoy individuals specially held “The formed to become Ultimate Pinoy Yabang Pinoy’s primary Quiz channel to the youth seg- Bee”at ment. The group aims Palma Hall 400. to promote the campaign 14 teams and encourage the youth to battled to become advocates of capture the Filipino pride and culture and at crown and the same time, continue the mission to become the bragging country’s future business leaders. rights of the “Ultimate Pinoy Quiz Bee ChamYabang Pinoy’s Magyabangan na Naman Tayo! pion” title. Each team is composed of 3 members. Last August 20, UP ABAM and Yabang Pinoy The program started out at 5 pm with an celebrated “Buwan ng Wika” with an Alternative Learn- introduction of Yabang Pinoy by team head Marc ing Classroom Experience entitled “Magyabangan na Buduan. Teams were also introduced by game masters, Naman Tayo!” debate. Spearheaded by Yabang Pinoy – Suzie Abella and Benson Buera. The quiz bee program is UP ABAM team heads Marc Buduan and Reden Principe, composed of 3 rounds: SISIW, KERI LANG the activity aims to boost Filipino Pride and everything and PAMATAY round. Quesin his culture that defines him. It advocates the use of a tions came from differfun debate to give participants a venue to “walk the ent category: History, talk”; for shouting out statements, in a deafening roar. Pop Culture, Language, Mica Ferrer and Maricris Sarino, part of the core Yabang Geography and CurPinoy group, were also present during the activity. rent Events. The 2 groups were given a topic for each round, PAMATAY round made the competition cutthroat and exciting. The round not only entailed teams to answer the questions correctly, but to declare a bet as well. MAYABANG means the team can get 3 points if they answered correctly; minus 3 points if they answered wrong. MAS MAYABANG is plus or minus 6, and PINAKAMAYABANG is plus or minus 9. After the 3 rounds, 3 teams bested others groups and emerged victorious: 1st – Koponan ni Menard 2nd – Jologs – Clifford Apilar, Portia Baluyut, with each side tasked to defend and brag about the Mary Criselle Mallare Filipino-related concept. Some topics discussed were: 3rd – I Love JK Rowling The top team went home with Php 1500 in tinidor vs. kutsara, isaw baboy vs. isaw manok, mangga vs. saging, Sam Milby vs. Piolo Pascual. Everyone was cash and the other winners got Yabang Pinoy merchangame enough to defend the assigned topic, with state- dise. A truly remarkable event, the quiz bee dared UP ments ranging from sane to ludicrous! The game was students to declare: TAAS NOO, PINOY AKO!
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MOVIE REVIEW Twilight Saga: New Moon
write this supposed to lame B n’t seen it. that they ve e m ha as ll ill w I nately, I st dn’t even te di rtu fo ho un w t was to gs bu myself, did instead d my siblin hoo, what I ket lines an ny tic A ey ng th y. lo da e gs thos last Satur e the thin to watch it erts. Here ar p ex by t: e were going en s mad installm veral review a’s second compile se ilight’s Sag Tw e th t ou ab have to say
Matt Brunson
Creative Loafing Hollywood's second foray into the Twilight zone features enough fantasy and romance to satisfy most devotees, but just as many viewers will notice this is too often a case of the emperor -- or, more specifically, buff teenage boys -- wearing no clothes.
Susan Granger SSG Syndicate Shallow, vapid and cheesy, proving that melancholy eternity themes can sometimes be drenched in tedium - except for ferocious Twi-hards.
Robin Clifford Reeling Reviews The massive target audience of femmes (who nearly swooned when Edward and the incredibly buff Jacob bare their chests) is going to love New Moon.
Keith Cohen Entertainment Spectrum The sequel will not disappoint the avid readers of Stephenie Meyer's bestselling four-book series or the rabid fan base of women, especially teenage girls. The strong storytelling keeps you engaged even if you have not read the book.
Cole Smithey ColeSmithey.com For easily impressed audiences that equate big lowest -common-denominator box office receipts with quality, here is a perfect movie for them to constantly check their cell phones as they sit in the dark...
Linda Cook Quad City Times (Davenport, IA) If you want to see thata sparkle again, wait no longer. Edward is back.
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Christian Toto What Would Toto Watch? New Moon nearly convinces non 'Twilight' fans to embrace the teen franchise, but the final half hour is a stake through the film's heart.
Steve Crum Video-Reviewmaster.com Those who can't get enough of either Stephenie Meyers' 'Twilight' novels or the first movie will no doubt be in hormone heaven over 'New Moon.' For the rest of us, 'New Moon' is 2 hours of cheesy, adolescent lust wrapped in werewolves' clothing.
In general, R ottenTomat oes.com ga rating. 46 cr ve the movie itics said it w a 29% as fresh whi wise. The co le 112 thou nsensus is th gh t otheris: The Twili installment ght Saga's se may satisfy co nd hardcore fa outsiders ar ns of the se e likely to be ries, but tu rn ed off by its lentlessly do slow pace, re wncast tone , and excess ive length.
TV SERIES REVIEW I never would’ve been introduced to this show if it wasn’t for my geek kid brother. You see, The Big Bang Theory revolves around geek guys like him. Basically the storyline of this comedic show focuses on this group of four science nerds that is composed of Howard, Raj, Leonard and Sheldon. Howard is an Engineer while the latter three are Physicists. Their brilliant minds allow them to understand the scientific explanations of how the entire universe works. However, albeit possessing great intelligence, they don’t know much about one important thing, i.e. interacting with other people, especially women. They are content with each other’s company, playing sci-fi board, video and role- playing games, eating take-out food from 7 different restaurants week in and week out, spending Wednesday nights at the Comic Book stores, etc. All that begins to change when a free- spirited hottie, named Penny, moves in next door. Here is a closer look at the characters:
Big The
eory h T g Ban
-has a Master’s Degree and two PhDs -went to college at the age of eleven, entered graduate studies at four- teen and received his first PhD at sixteen -conducts research at the California Institute of Technology, primarily in String theory -continues to be baffled and repulsed by human relationships -is asexual (in my opinion) -likes to wear vintage tees adorned with superhero logos -knows Morse code very well -has to sit on the left side of the couch. Wherever he goes, he has to choose the best sitting location based on such things as optimal television viewing, lighting and cushion density (what a nerd!) -has 212 friends in MySpace -thinks that to have more than 4 friends at the same time is much too stressful for him
She ldo n C oop er
FEATURES
roommate er -isSheldon’s t truly, madly, deeply in love with Penny (ala Savage Gard a den) st-is skeptical f o of String theory H d -received his PhD at the age of 24 y/o r a -has Darth Vader ‘No More Tears’ shampoo and Luke Skywalker Hair Conditioner-if Leon dumped, will go on a two week cycle of emo songs and calling Sheldon down to pet -
stores to look at cats -owns a large collection of toys, games and memorabilia which has been nicknamed ‘Nerdvana’ -among the four, he is the only one without a PhD -has a Master’s Degree in Engineering from MIT designed a satellite that is currently orbiting a moon of Jupiter taking high-res photos and some of the components he built are on the ISS -knows seven languages: English, French, Mandarin, Russian, Arabi, Farsi and Klingon -hitting on Penny in different tongues is a regular occurrence; one which angers Leonard greatly -still lives with his mother, though he maintains that his mother lives with him -gets around Pasadena by means of a gas-powered scooter
Howar d Wolo witz
- attractive blonde waitress with showbiz aspirations -works at The Cheesecake Factory -as described by Wolowitz, is a “cheesecake- scented” goddess -has great social skills and common sense -eats Chinese food with a fork and double dips her egg rolls (unappealing attributes, accdg to Sheldon) -once got addicted to Age of Conan where she played as a Guardian named Queen Penelope and only overcame her addiction when she realized she’d accepted a virtual date from Sir Howard of Wolowitz (Howard)
y n n e P
Raj Koothrappali -Howard’s best friend -is of Indian origin but despises Indian food -area of expertise is particle astrophysics -has selective mutism: is unable to talk to women unless intoxicated -wants to marry an Indian woman someday so she can sing lullabies from his native land to his future children -regularly communicates w/ his parents in India via webcam -frequently wears a purple jacket and a multicolored sweater vest
Sheldon: Oh yes, in a world of emoticons, I was colon capital D. Sheldon: Please, I’d have to lose 60 IQ points to be classified as smart Sheldon: referring to the Engineers, “Hello, oompa loompas of science!” Sheldon: Oh Mario, if only I could control everyone the way I control you. Leonard: An entire summer without Sheldon, Raj: we could play outside, Howard: we could sit on the left side of the couch, Leonard: I could use the bathroom at 8:20, Howard: Our dreams are very small, aren’t they? Raj: If you really want to clean up your karma, go get my frickin’ latte Sheldon: Grab a napkin, you just got served! Sheldon: I can grow my own Leonard Nimoy! Leonard: Four years I’ve lived with him (Sheldon). Four years! I mean, that’s like as long as high school!
s e t o u q e tabl o u Q e m So
Note: As you may have noticed, unlike standard reviews, I did not enumerate reasons why you should or should not watch this show. Instead, I wanted you guys to judge for yourself based on the character’s profiles and quotable quotes that I’ve include whether or not you are intrigued by the show. If you are interested to watch an episode or two, just to have a feel of what the show really is, you can text/ email me and I will gladly share with you some of the
Verdictt
Two pollices up! (In layman’s terms, two thumbs up!)
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BUSINESS SECTION Ever wondered how the up:Ingvar Kamprad Elmtaryd Agunnaryd. names of popular brands came to be? Here is a list of Johnson & Johnson – Originally a partnership between brand name etymologies brothers James Wood Johnson and from A to Z. (source: Edward wikipeMead Johnson in 1885, the addition of brother Robert Wood Johnson I led to formal incorporation as Johnson & Johnson in 1887.
s u o i c s n o Brand c dia.org)
Accenture – from "Accent on the future". The name Accenture was proposed by a company employee in Norway as part of an internal name finding process (BrandStorming). Before January 1, 2001, the company was called Andersen Consulting. Adidas – from the name of the founder Adolf (Adi) Dassler. BMW – Bayerische Motoren Werke (Bavarian Motor Factories). Coca-Cola – derived from the coca leaves and kola nuts used as flavoring. Daewoo – company founder Kim Woo Chong called it Daewoo which means "Great House" or "Great Universe" in Korean. Epson – Epson Seiko Corporation, the Japanese printer and peripheral manufacturer, was named from "Son of Electronic Printer" FCUK – French Connection United Kingdom.
Kodak – Both the Kodak camera and the name were the invention of founder George Eastman. The letter "K" was a favorite with Eastman; he felt it a strong and incisive letter. He tried out various combinations of words starting and ending with "K". He saw three advantages in the name. It had the merits of a trademark word, would not be mispronounced and the name did not resemble anything in the art. There is a misconception that the name was chosen because of its similarity to the sound produced by the shutter of the camera. Lego – combination of the Danish "leg godt", which means to "play well". Lego also means "I put together" in Latin, but Lego Group claims this is only a coincidence and the etymology of the word is entirely Danish. Years before the little plastic brick was invented, Lego manufactured wooden toys. Microsoft – coined by Bill Gates to represent the company that was devoted to microcomputer software. Originally christened Micro-Soft, the '-' disappeared on 3/2/1987 with the introduction of a new corporate identity and logo. The "slash between the 'o' and 's' [in the Microsoft logo] emphasizes the "soft" part of the name and conveys motion and speed.
Google – an originally accidental misspelling of the word googol and settled upon because google.com was unregistered. Googol was proposed to reflect the company's mission to organize the imNero – Nero Burning ROM named after Nero burning mense amount of information available online. Rome ("Rom" is the German spelling of "Rome"). Häagen-Dazs – Name was invented in 1961 by icecream makers Reuben and Rose Mattus of the Bronx "to convey an aura of the old-world traditions and craftsmanship". The name has no meaning. IKEA – a composite of the first letters in the Swedish founder Ingvar Kamprad's name in addition to the first letters of the names of the property and the village in which he grew
Oracle – Larry Ellison, Ed Oates and Bob Miner were working on a consulting project for the CIA. The code name for the project was Oracle. The project was designed to use the newly written SQL database language from IBM. The project was eventually terminated but they decided to finish what they started and bring it to the world. Later they changed the name of the company, Relational Software Inc., to the name of the product.
Pixar – from pixel and the co-founder's name, Alvy Ray Smith. According to the biography "The Second Coming of Steve Jobs" by Alan Deutschman, the 'el' in pixel was changed to 'ar' because 'ar' is frequently used in Spanish verbs, implying the name means "To Pix".
Zuse – pioneering German computer company named after its founder, Konrad Zuse (1910–1995). He built his first computer in his parents' living room at the end of the 1930s. Zuse was taken over by Siemens AG. The name is now supposedly echoed by SuSE (Software und System-Entwicklung: "Software and system development").. Now, here are some interesting (and random, I must say) facts about certain brands that you may not know Qantas – from its original name, Queensland and Northern Territory Aerial Servi yet. Here it goes. ces.
Reebok – alternate spelling of rhebok (Pelea capreolus), an African antelope.
Did you know that... The first owner of the Marlboro Company died of lung cancer?
Skype – the original concept for the name was Sky-Peer-to-Peer, which morphed into Skyper, then Skype.
Michael Jordan makes more money from Nike annually than all of the Nike factory workers in Malaysia combined?
Toshiba – named from the merger of consumer goods company Tokyo Denki (Tokyo Electric Co) and electrical firm Shibaura Seisaku-sho (Shibaura Engineering Works). Unilever – name created to reflect the merger of Margarine Unie and Lever Brothers, agreed in 1929. Lever Brothers was named after its founders, William Hesketh Lever and his brother, James. Volvo – from the Latin word volvo, which means "I roll". It was originally a name for a ball bearing being developed by SKF. Wendy's – Wendy was the nickname of founder Dave Thomas' daughter Melinda. Xerox - an abbreviation of the xerography - their underlying origitechnology
word nal
Yakult – Official claims state that the name is derived from jahurto, an older form of jogurto, the Esperanto word for "yogurt". However, it has also been claimed that the name is derived from the fact that the product was developed from ancient Mongolian practices of culturing yak's milk in a sack made from a yak's stomach - the combination of Yak and Culture in English giving the product name as "Yakult".
Walt Disney was afraid of mice? The three most valuable brand names on earth: Marlboro, Coca-Cola, and Budweiser, in that order? That the white-flabby-guymascot that serves as an icon of Michelin is called Bibendum ? If Barbie were life- size, she would stand seven feet, two inches tall? The Nike Logo was designed for about $35 only? Its ironic that the price of the shoes is more than cost of the logo. The Fedex logo has an image of an arrow embedded somewhere in it? Look closely.
The company's wellknown logo has a right-pointing arrow located in the negative space between the E and x. The arrow was introduced to represent speed and precision, which are part of the positioning of the company. The 4 rings in the Audi logo have nothing to do with the Olympics? They represent the union of 4 car manufacturing companies that came together to form Audi.
FEATURES
Luz Baldueza
ABAMers Rise Up to the Challenge
“Daring ideas are like chessmen moved forward. They may be beaten, but they may also start a winning game.” Innovations and creative ideas are risks that may either lead to failure or to success. It seems the latter had been the fortune for many ABAMers this first semester as they brought pride and joy to the ABAM family after emerging victorious in various competitions they took a risk in. On September 12, all ABAMer group Team Taaah composed of Luz Baldueza, Tintin Espiritu, Oskie King, Issa Roldan and Aleli Santos competed in the Finals Round of marketing competition Electrify: Empowering the Filipino Voter through Marketing. The objective of the competition was for the competing teams to construct an Integrated Marketing Communications Campaign aimed at stimulating a chosen segment of the Filipino population to vote in the upcoming 2010 national elections. The team made it to the Finals Round, held at TechPortal, UP AyalaLandTechnoHub, after besting other teams from all over the Philippines. The nationwide competition was spearheaded by the UP Junior Marketing Association Major Marketing Event in partnership with Namfrel and Meralco. Although the group did not bag first prize, they still wowed the audience with their campaign entitled Positiboto. Even more ABAMers showcased their talents and skills in the idea generation competition Teenspeak 09: Open UP which was sponsored by the Coca-Cola Company in partnership with the UP Advertising Core. The competition was aimed at developing ideas on how to increase consumption and subsequently sales of Coke amongst the teen market segment. The Finals Round, held last October 23 at the Coca Cola Office in Pasong Tamo, Makati City, definitely exuded a competitive aura as the eight finalist teams each had their pitch to the Coke panel of judges in the hopes of bagging the fifty thousand cash prize. In the end, Team IsCoke to which ABAMers Diane Reyes and Carlo Bautista belonged to, won the much coveted P50,000 check. Meanwhile, Team Tansan composed of ABAMers Luz Baldueza, Oskie King, Erielle Pineda, Reden Principe, and Aleli Santos bagged the second prize. Other ABAMers who became finalists in the event included Claud Aragon, Tin Luna, and Cams Ruivivar. Finally, last November 7, Diane Reyes and Zel Enriquez, ABAMers who are also part of the 2009 PANA Team made the whole ABAM family even prouder by bringing home the 1st runner up title from the recently concluded PANAF IMC Competition. The Philippine Association of National Advertisers Foundation-lead competition is considered one of the most prestigious marketing competitions in the country. Our warmest Congratulations to all the winners, as well as to the whole ABAM Family! Each ABAMer’s win is a win for the organization too. We all hope that this would inspire everyone to continue taking risks, to continue joining competitions and expanding your horizons. You never know, taking this particular risk may be the start of a winning streak for you! ** Upcoming competitions include the L’Oreal Brandstorm 2009 and the HSBC YEA.#
FEATURES
TRANS (NEW MEMS CORNER)
La Familia became bigger and better, and as we welcome new faces in our tambayan, get-to-know them all first. Remember these names; they will create new legends to tell. Hear them speak out their minds as they answer this life-altering question: IF ABAM IS A MOVIE, WHAT IT ITS TITLE AND WHY? Kudos, new members! th
nd
Alvin Fin
ra. 2 Herre
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pag kasi Oh!, mapan u y , ο “AABAM knaa lang aabt i a a s as k na anga mas lab pang g ibang h! Lab o n wala i ayun g n u k M! A BA
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rd ear, 3 y , o z o End Tanjo real , A C para ic the n a s ο "Tffitice hit. It twoaeverybox o f dreams ehe." o H ship abo. lse. L one e
Loren Manuel, 4th Year, SE
ο
“ABAM the Movie, para iba!”
Selle Mallare, 4th Year, SE Lia J u
ο “Till there was You”, kasi basta. an, 2 nd Yea r, HR “On Kas e B D John Ramirez, 3rd year, SE i i atm sa tam g Fam o i Yen ο “Where the Wild Things Are” lalo sphere’s bayan, ly. D ie s a yung na ka like ho ng tro, 3 rd ο p m a Year “Cam At a mga k g an e, , CA a d we p R tam ng baw -close un r o o baya c mo. at a c k k p ! ie ever n AB co ce Clau ay raw sa d insid I need AM’s t z lang yday para HRD s Tayo e h , . ha f a e n t na, m o he s g f me ha.” ily exac 1 st ong A t life ο Year pose ly wher nd I , “ T r a e I’m ’m nsfo subtit r Hah d to m le ers supa. Ku be form ).. this (+ a man ny be! you to th org will ta?” now t e be It’s st yo ransactio full u n and , with a of adve can n o Aimee Bacallan, 3rd Year, CA the Best! shou ne thing hint of ture, "k ld no t mis you defin ilig" ο “High School Musical! (haha!) s! ” itely Good times, good times.” ο
Marck Cura, 3rd Year, SE
ο
“Shake, Rattle and Roll. Kasi we don’t just shake and rattle, but we’re on a roll! Haha!”
CJ de los Santos, 2nd Year, HRD
ο “50 First Dates, every moment is a new experience that you should cherish.”
Confessions of a Teenage Transitional Ma. Tricia Claudine C. Tayona Just as life is not a bed of roses, so is the transition process not a piece of cake. However, it is that one bite that you would regret not to take. The transitional process started my renewal; the renaissance of that innate nature that I never thought could be easily kindled. ABAM did not just start a spark, it set my life ablaze with a revitalized me. This organization, this family, made me experience one of the greatest changes in my existence. My usual life revolved around a few simple things: God, home, school and friends. I was never an active individual that I usually avoided extracurricular activities. I did love group presentations and the like but to actually devote myself to one particular non-academic (strictly speaking) endeavor was not really a part of my system. Come college, I realized that I had to make the most out of the remaining time I have in schooling. I knew then that joining an org would suffice just that. ABAM did not fail me in any way my scrupulous and analytical mind could think of and has definitely passed my highly fastidious standards. Moreover, the org’s transitional process was a brilliant step to familiarize the transitionals to an ABAMer’s life. For me, it was not like typical job training but was more of blending in with a new community; moving in to a new family. ABAM did not give me the slightest impression that I had to struggle to fit in, for there was only a diaphanous line between a transitional and a full-fledged member. The members themselves reached out and not only supported me in the process but at the same time, encouraged me to work independently and cooperatively in a group. They exposed me to different aspects of not just the org’s world or even the business world but to most if not all important elements of one’s career. It was not all work and no social life, it was not pure cold professionalism; they showed me that business encompasses not just the skyscrapers and the well-off, but even the smallest units of the community, the way one interacts with people, the money spent on any product or service and even that small presentation we do all comprise business. The trans process has developed not only people skills, but also harnessed pro-activeness, ignited passion and sharpened professional attitude. This has changed me—no…more of, had me reborn into a new person fully aware of her actions, responsibilities, and the measures and sacrifices she has to take for the betterment of her life. The transitional process was a period of enlightenment, enjoyment and enactment that was just necessary to be a bona fide ABAMer, a true businessperson, and a fulfilled individual. ABAM, I could never thank you enough. Still, I tell you that you are one of the dearest blessings I have received. Let’s continue breaking grounds pushing our limits to the farthest reach! ♥
LITERARY As with the celebrated G reek epic, our hero’s back! As for Choices and Chances, here’s the 2nd part of the story. (Don’t worry, no Trojan horses here.) Ready to know who the mystery poet is? Read between the lines!
Sa may bintana ko namalas ang ganda ng tanawin At ang ngiti ng mga taong dumaan sa ‘ king piling Sa may bintana napuna ang mundong mapusok At dito rin natanto ang pusong tumitibok
Sa May Bintana Ni Enrico Cervantes
Sa may bintana nagbago ang dating larawan Ang noo’y tahimik ay lubhang lumigalig Sa may bintana nagliyab ang aking kaisipan At dito nagsimulang mamulat sa kawalan
Sa may bintana ko madalas pagmasdan Ang paglubog at muling pagsikat ng araw Sa may bintana ko binuo ang aking pangarap At dito ito’y aking aking inukit sa alapaap
Sa prinsipyong matagal nang ipinaglalaban Sa may bintana nahubog ang kamalayan At dito umusad ang pag-asa ng bayan
Sa may bintana natuto akong tumulong Makiisa sa mga taong matagal nang ikinulong Sa may bintana pinilt silang palayain At dito sila’y aking pagyayamanin
to me in the letter as if nothing happened between us. Dear Gran,
Sa may bintana nagsimula ang lahat ng ito Mula sa pagkabata’y sadyang magulo Sa may bintana rin magtatapos ang aking kwento At dito dadanak ang patak ng dugo
Hi! I hope you receive this letter, and when you do, I know that I’m not with you anymore. How are you? Do you still visit the place where we usually buy ice cream? I missed itF Very much. I missed being with you Gran. I know up to now, you don’t know why I left you. Why I asked you to find other girls. Gran, you are a great man, and I attest to that. You have such a kind heart and a loving The old Brad I know went with her and never personality, and I know you won’t have a hard time looking for someone who could love came back. you and give you a family. I knew from Then out of Choices and Chances the very start that I can’t give you any of nowhere, those, and even if I could, I’ll only hurt another (continued...) you even more. strange feeling Gran, remember the first time you saw occurred to me which forced me to go back to the place where me in the park? When I was crying and sobbing? I met her. There I saw no one. No one sitting on That was the time when I learned that I have canthe same bench where I saw Felice, except for the cer. I took the results of my exam and they told next bench. I approached it and there I saw a me that I’m positive with the disease. I tried to ran woman wearing a hooded jacket. I ran as fast as I away and forget everything I learned about my could, and when I was at the right spot, Les, a condition. I am too young to die and I have lots of friend of Felice greeted me with a slight smile. dreams for myself and for my family. But all of Disappointed, I greeted her back with an almost those will never come true because of my stupid blank smile and an expressionless “HI”. We sickness. Then, you came and comforted me. You were so kind that I can’t even bother to tell you walked some distance and she started talking. about my health. Every time I’m with you, I forget “By the way, did you know that Felice just died a about my illness as if you are my own medication. month ago?” I stopped abruptly after what she But after some time, I got guilty. I know I was said, I was stunned with this horrible joke she never worthy for everything that you’re showing cracked. “Stop joking me!” I shouted, with gritted me. I know that with my condition, I won’t be able teeth. She looked surprised, at the same time, to give you all that you need or even love you the confused. “I thought you knewF Didn’t you re- way you loved me. With what I’m doing, I’m just ceive the letter I sent you?” Looking bewildered, I only being selfish. And I know that sooner or later, continued staring at her, trying to perceive every- you‘ll still find out. It had to happen eventually, so I thing that she was saying. “It was last September decided to just leave you. That was that fateful when we noticed that Felice wasn’t anymore com- day when I said that you should forget about me. ing with us. We went to their house and found out It was too difficult for me, but I had to do itF bethat Felice was already bedridden because of her cause I love you Gran. You’re the only person sicknessF Gran, Felice has cancerF” My mind who made me feel special and I know everything went berserk. I can’t think of anything, I’m not you showed me is pure and uncontested. But even sure if I understood what Les had just said. Gran, everything I showed you is real an I really She continued, “Her life was almost at the pit stop fell in love with you. I didn’t do it just to hurt you, when we found out about her illness. She was but I know deep in my heart that it was the right skin and bones, but you know what, when we thing to do. I hope you’ll find it in your heart to visited her, the sparkle in her eyes and her beauti- forgive me Gran. And I hope that you’ll be able to ful smile didn’t leave her. She was still the old fulfil your dream of building the family that you had Felice we knew. We took pictures that time, and once shared with me. I know there is that special there was this one wish she asked me. She told someone out there for you and if you find her, me to show you this picture and ask you to keep don’t ever let go. Find your happiness Gran, and it. Along with it is a letter.” Les handed me the when you do, don’t ever look back. I’ll always be letter, and I accepted it with trembling hands, still guiding you. Farewell my friend. Farewell my torn between crying and trying to be strong. I angel. Farewell my love. opened the letter and started reading. It was as if she was just right there in front of me. She talked Felice
LITERARY
That was when it all became clear to me. She was the only love of my life, and I know no one can ever replace her. The letter was drenched in tears as I fold it and kept it in my pocket. The next day, I asked Les to bring me to Felice’s grave. I brought her her favorite bouquet of flowers and laid it on the place where her body is peacefully kept. I uttered a short prayer and stayed a while longer after Les left. As I was about to leave, a woman wearing all black passed by me and laid flowers on the same grave where Felice is. And she looked at me. She has the same face as that of Felice. It was as if I’m being haunted by her. Then she smiled and said, “Hi, you must be Gran. I’m Grace, Felice’s twin sister.” I smiled back and from that day on, I promised that I’ll never look back for I know we both had made our choice. As I continue to look at the two birds on the tree, I felt calm and peaceful. Wherever Felice is right now, she will always be a part of me, and that whatever chance she gave me at love, I’ll let her guide me all the way... [Editor’s Note: Thanks, Enrico a.k.a. M.B.! Don’t forget ABAM, ‘kay? Welcome to the real world, we’ll miss you! ]
[Message in a BOTTLE] Okay, so you know we can’t start the sem without a good hollerin’ or two from the best pep squad ever: our good ol’ execore! Be peppy and smart, abamers! Your dear VP’s expect nothing less than your best. Take time to read these messages and let these words guide the rest of your semester. Show some department pride, and on top of that, a mighty, morphin’ abamer power! [CUE: one,
two, three... we are abam, the mighty, mighty abam! We came to cheer and to bring it with no fear!] The ARBITER dare: answer the following questions! Bakit ABAMasaya sa department niyo? Anong bago ngayon sa department niyo kumpara last sem? Ilarawan ang mga members mo gamit ang unang letra ng department niyo. Kung pelikula ang department niyo, anong title? Mag-dedicate ng kanta sa department mo, sa new members at sa ABAM. is ng that we do ee--President g may puso! Haha. And everythi ic V D R H , es . mi lang an Diane Rey and members mi! HRD kasi ka transitionals 1.Masaya sa -e-event din ka pment of our
the develo nyo ha! Nag KAMI! Akala aimed toward ang may EVENT n sa HRD. At . iyo rs an be ng em , dadami rin ila 2.Bagong m il balang araw embers ko. Ka m ah g D . an N ot RI ar I ah DAM 3.Harot. Mah g title ay DA ang HRD, an 4.Kung movie . haha e times we ck them!! members natin LOVE. For th rock them! Ro will.. we will.. ’s pride.. ONE Hahahaha we AM : e. AB iv RD rv H for su ... sa ll 5.Song : ONE LOVE ive... oh we wi al AM y AB sta sa tta ng go So VE. ABAM’s .... cried.. ONE LO AS PAAAAAAA AYYYY BUK M s: s em m w Song sa ne
Mycah Fig uer
eroa, Finan 1.Abamasay ce Vice-Pre a kasi exci sident (tournamen ting magex ec ts and gam es!), and ov ute fundraisers--"m team sa m asarap" (t ga projects erall, bond hink of fo . Higit sa la ing experi 2.record hig od ence for fin hat, ABAM h ang dam members w sales), fun to e! Given i ng projec Moreover, ho work as na ABAMas ts, both bi unlike last aya talaga a g an sem, hindi para mas m :) lang intern d small! (9 small fun aging visibl al dr e ang dept ai an 3."FINakase g rs pr an oj ects ngayo d 3 events . Coming so amazing!" n, meron di ). on :) 4."Silent Bu ng big even t Deadly".. ts . parang ac kasi kahit ti on thriller mostly inte ang genre. rnal and "s events of ot :) Pero actu ilent" ang her depts an ally, bagay projects ng d the org as 5.FOR FIN to dept, it se : Don't Stop a whole. rves as a su sa fin dept, Believing. (G sem basta pport for th we work to le e n a e glee) Don't gether as on FOR NEW st op e te MEMS: be am li eving na w , one depart S A Whole kayo maa-o e m ca N en n ew t. m ak W ut e it this orld. A wh FOR ABAM of place--ABAMasay ole new w a or : "Barkada " by Paroky at "shining shimmerin ld talaga ang ABAM, ng tropa an a ni Edgar g splendid" pero hindi g kalokohan . CHORUStalaga dito! magsaya" ay di maw -"basta na awala hind nj an ang baw i na dapat at miyembr pinag iisip an palahat o tayo ay da pat
RC de Luna, Community Affairs ViceVice-President 1.Kasi andito ang PINAKAMABABAIT na mga tao sa ABAM, ABAMERs you took on the challenge to help the community through the different projects and activities of our department. 2.Mas lalo kaming gumaling!, but seriously dumami kami syrempre dahil sa mga Transitionals na napunta sa Department. Aside from that, the department now has 4 avps which had only two last sem. 3.Chismosa, Caring, Chubby, Crush ng Bayan, Cuddly, Crazy, Creepy, Cheerful, Cool, Clever and Competitive. 4.PAY IT FORWARD. THAT’S OUR MISSION. THE CORE OF THE DEPT’S EXISTENCE 5.Sa mga mems: Get the party started; for ABAM: Addicted or Perfect; For new mems:
ident ang personvents Vice-Pres Exagge ang saya! Halu-halo kasiik pero mainE l ia ec Sp g, in i Sobrang ng tahim Oskie K saya sa SE kund ik, may mukha yosa.
ngs- may tahim 1.Hindi lang ma empre may di Special Earthli y kenkay, at siy ma y, ka ki alities ng mga ay special in his or , m ch member is , may papable t. ing pamilya! Ea gay, may kalog am ial departmen g ec an sp y na i gl g malak an exceedin es ak m ts! er en Hahaha! Sobran th Ev ge ial Collect them to ppiness sa Spec is time we her own way. Exagge ang ha ent last sem, th ’s why SuperE at rtm th pa ial de ec ing sp am be able to g ’ll an We’re all we , gin lly vir fu pa ible! Yes! Hope ulang baog at ss ist po hindi na gm as e, na ts g tim en un ev 2.K mester. This nceive as many store for this se a! in aim that SE co Aj s ?! ct gs oje pr lin d rth plans an ba special ea first execute all the ing events! Di ndi lang yung n delight ang am t, miski nga hi ze en you fro w rtm g ho pa gin r de gi y tte ma ers of m man! No ma scribe the memb – SPECIAL! Na na rd wo st 3.If I were to de fir , ung buong ay special. letter ng SE eh ly, lahat kami ally or figurative er lit it be it, u, Yes I do! take I believe in yo ance: This is it! it! That’s why e ev hi ac n 4.One More Ch ca u u conceive it, yo eh eh eh eh avies) 5.FOR SE: If yo 5. . Eh eh eh eh -Brand New He rse ive Un e th e eh eh eh 2NE1 eh !) eh on (You ar eh cti du eh in S: Eh 1st sem trans are FOR NEW MEM rm (Fire -2ne1 by of the sky. We t ala ou e th ing g ch rin an br e tre ea t lik You gotta an gi ily a e We are a fam e are a family lik just you and I. mily an th Fa ( FOR ABAM: W e re fre mo g h in uc ow e so m are gr a family, we ar owing wiser, we ing stronger, gr giant tree. Grow -Dreamgirls)
ALL RIGHTS RESERVED 2009