Brief Introduction to InStyliGent: InStyliGent is an American based garment manufacturer and retailer. It is quite new in this market and wants to serve the American male consumers with its highest quality and stylish garment products. InStyliGent has a mission to develop its strong public image and brand awareness in the U.S market on the basis of its excellent business operations and effective marketing strategies. The key message of InStyliGent is versatile, trendy, and extremely comfortable clothing line which will differentiate it from all other established brands in the U.S garments industry. In addition to retail outlets, InStyliGent also markets and sells its garment products through an online incarnation – instyligent.com. Product Offerings: InStyliGent initially offers a complete clothing line for male consumers. The main offerings include; casual dressing, formal dressing, sportswear, occasional wear, biker leather jackets, leather coats, and gloves. All the product offerings are manufactured from highest quality yarn, fabric, and leather obtained from highly reliable raw material suppliers of America.
Market Segmentation for InStyliGent Demographics: InStyliGent mainly targets the male consumers having age between 20 to 45 years in all its clothing line; formal, occasional, casual, and sports. However, there is a separate product line for youngsters with age between 16 and 19. In this line, only casuals and sportswear are offered. InStyliGent products are medium to high priced, so it targets the upper middle and high class American consumers only. Moreover, only those consumers are targeted which are highly fashion and trend conscious and who like to look unique and graceful. The name of the brand InStyliGent is a sort of attraction in itself; giving a sense of stylish garment brand for gentlemen. Its complete clothing line will target both; the married and un-married Americans. The size of the family unit will not affect this brand up to a large extent, but the total income of the family will be a strong factor in determining whether to choose this expensive brand or not. In other words; blue-collar and white collar professionals is a potential target market for InStyliGent garments as compared to the salaried individuals. Psychographic: Americans are considered as one of the most brand conscious people in the World. They always look for their favorite brand and seldom try new brands. However if they find some new brand attractive for them, they make impulse purchase just for the sake of experience. Education, job security, group influences also affect their purchasing behaviour. Moreover, as mentioned earlier, quality matters more than the price. They look for the quality of the fabric or leather, the quality of accessories used in the dress (zippers, buttons, labels, etc.), and the perfection in the overall stitching. They want value for their money.
Market Positioning for InStyliGent
InStyliGent intends to serve a specific class of consumers; that is why it will position its garment products according to the demographical and psychographic factors. It has effectively categorized its product line; each product for a specific occasion and purpose. In addition, it also wants to compete with the other industry competitors with the help of its core strengths and competitive advantages. Its products are not different from those of exiting brands, so it can not position them as per class disassociation. When you say, “I need to pay someone to write essay� we make sure that one of our writers take the assignment and do it for you on time. Like many other companies, we will never crush your hopes and desired of getting top grades. Our spectacular writing services will leave you awe-struck and your teachers highly impressed. The benefits of hiring us to do your essays include 100% original writing, creative topic ideas, proper format style (APA, MLA, Harvard, Chicago etc.), zero grammatical errors, relevant references, on-time delivery and what not. You also get to choose from a variety of subjects that we offer including Brand Management, International Law, Psychology, Public Administration, Journalism, Media Studies and many more. Loaded with extra work? Simply pay someone to write your essay for you at Aonepapers.comto get some load off your shoulders. Say good-bye to all your doubts about essay writing companies.