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Introductory Essay on International Marketing International marketing is defined as the process through which a company transfers its goods and services to consumers all around the world for earning profit In other words, international marketing refers to the operational and marketing activities of a firm among different countries worldwide, along with keeping a track of the political and economic systems of the country the firm is operating or aims to operate (Kumar, n.d.). This kind of marketing has the ability to bring different countries together after recognizing each other’s economical needs, simultaneously promoting co-operation and understanding between them.

Precisely, it is considered to be a constructive commercial and economic activity for all the participating countries in terms of providing benefits to them.

In today’s global competitive environment, the scope of international marketing cannot be denied since it provides a number of benefits to the firms. It has become mandatory for the management of modern businesses to appreciate the multi-disciplinary concepts and have an in depth knowledge about the specific analytical tools available for international marketing research in order to solve the problems they face while operating in countries other than their country of origin.

Conducting this job becomes even more arduous when it comes to complying with the changing international laws. Despite of the numerous advantages that international marketing provides, there are a lot of obstacles which the organizations faces while developing an international marketing strategy. Concerns arise relating to the local laws and culture of the country in which the company is going to start its operations.

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