Andrew Langford Portfolio

Page 1

CREATIVE

^

^

ANDREW LANGFORD

2015


^^^ EXPERIENCE: CREATIVE

Crocs

PORTFOLIO

Niwot, CO

2015

August 2013 - Present

- Contract Graphic Artist

Snowboard Colorado Magazine Denver, CO March 2011 - Present

- Art Director

^^^ EDUCATION: The Art Institute of

Denver, CO 2009 Associate of Applied Science

^

Graphic Design

ANDREW LANGFORD

^^^

Colorado

FREELANCE: Cohn Marketing Agency One Love Skate Outreach Very Bold Ministries Keystone Resorts National Business Media

andrewlangforddesign@gmail.com

Mary Kay NSD

970 227 9556

Mantis United Snowboard on the Rocks

^

^^^ MISSION: To humbly and responsibly impact culture through creativity.


^^^ ^^^

^^^

^^^

^^^

^^^

MONOLINEAR ARTWORK: Keep it simple.

CROCS SHOES CATEGORY BANNERS: Icons designed for web navigation on crocs.com.

ICONS: Continued.


^^^ ^^^ CROCS ICONS: Style, season, purpose, and material icons for Crocs footwear categories.


^^^ ^^^ ^^^

everyone deserves to be comfortable

a very comfortable opportunity. start your own crocs business with no up-front fees or royalties.

we’ve donated more than

Crocs is growing — and you can be a big part of it. We’re looking for people with passion and an entreprenurial spirit to run a Crocs business in important local markets. There are no upfront “franchise” fees or royalties because this isn’t a franchise — it’s your store, your business, your profits.

pairs of shoes around the world

2

LOCAL

Crocs provides support, business intelligence, marketing and of course, the most comfortable, colorful, innovative shoes in the world. Read on to learn more about Crocs and this new opportunity. It could be the start of a very comfortable relationship.

LOCAL

have been donated to those affected by natural disasters

3

our story.

many famous companies started in a garage. crocs was born on a boat. Crocs was started in 2002 by three friends on a sailing trip who had an idea for a better boat shoe. The original Crocs™ clog was light. Colorful. Had good grip. Nothing else looked like it. Nothing else felt like it. We didn’t tell people its purpose or how to wear it. We simply put it out there and let the world decide what to do with it. Turns out people — millions of people — simply liked being comfortable.

Crocs have been donated in more than 40 countries 8

LOCAL

Crocs is known — and loved! — around the world. STORE LOCATION

talk to a store associate

In just a little over 10 years, Crocs has established itself as a strong global brand with a presence in over 90 countries. That growth and success would not have been possible without people like you — entrepreneurs who saw an opportunity and ran with it.

22

Crocs will always be innovative — and will always be comfortable.

LOCAL

global presence

let’s do some good

Today, Crocs is a cultural icon. We design hundreds of styles from clogs to sandals, sneakers to boots. We’re sold in over 90 countries. And we continue to win awards and customers by challenging conventions and pushing boundaries.

STORE TYPE

The United States remains our largest market, with plenty of room to grow.

LOCAL

^^^

^^^

^^^

CROCS CARES INFOGRAPHIC: Drawing attention to Crocs philanthropic efforts.

CROCS NYC SUBWAY POSTER: Pattern design.

CROCS FRANCHISE MEDIA KIT: Branding and creation of “L.O.C.A.L.” collateral.

asia 241

retail stores 287

outlet stores 129

americas 199

europe 97

kiosk / store in store 121

9


^^^

^^^

^^^

^^^

^^^

^^^

^^^

^^^

2014 CROCS HOLIDAY GRAPHICS: Artwork for 2014 Holiday campaign across all platforms.

CROCS HOLIDAY ECOMM.

CROCS HOLIDAY WEB.

CROCS HOLIDAY SOCIAL MEDIA.

CROCS HOLIDAY RETAIL BAG.

CROCS HOLIDAY MAILER.

^^^

^^^ ^^^

^^^


^^^ ^^^ ^^^ ^^^

^^^

^^^

SNOWBOARD COLORADO MAGAZINE: Art Director at regional magazine for 3 volumes, 17 issues. Awarded Westword’s Best of Denver 2013 - Best Snowsports Publication

SBCOMAG BRAND: Revamped and organized the aesthetic standard of company.

SBCOMAG LOGOS: Orchestrated an identity and brand backbone at SBCOMAG.


^^^

^^^

^^^ ^^^ ^^^

^^^

^^^

^^^

SBCOMAG FEATURES: Created concepts and themes, managed content and contributers.

RESORT FEATURES.

FEATURE.

PRODUCT SHOWCASE: Continued collaboration with SBCOMAG through contract work.


^^^ ^^^ ^^^

^^^ ^^^

^^^

^^^

^^^

SBCOMAG FEATURE: Responsible photo editing, while working with contributers.

FEATURE.

PRODUCT SHOWCASE: Commonly the photographer and designer.

FEATURE.


^^^ ^^^ ^^^

^^^ ^^^ ^^^

^^^

^^^

^^^

^^^

PRINT AD: Westword ad for SBCOMAG event.

KEYSTONE AD: Worked with Vail Resorts to produce print ad.

CLOTHING DESIGN.

ILLUSTRATION: SBCOMAG feature illustration.

CLOTHING DESIGN.


^^^

^^^

^^^

30 YEARS

1984 -

- 2014 ^^^

^^^ ^^^

^^^

^^^

^^^

^^^

GREATER>GOALS LOGO: A local hockey team fundraiser committed to raising awareness and resources to combat child sex trafficking.

ONE LOVE SKATE MINISTRY SKATEBOARD DESIGN.

ILLUSTRATED ECARD.

DIGITAL DOODLES.

JOE ANGEL BOOK COVER.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.