DESIGN BRIEF
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Our brief was to design a colorway story for Adidas Stan Smith, inspired by Grove Hotel. The Grove, a historical redevelopment, is located in the heart of Portland’s Old Town Chinatown neighborhood, is set to open in 2017.
CONSUMER G-Dragon South Korea , 28 Singer-songwriter, rapper, record producer, model, creative. Recognized as one of the most influential leaders in music and fashion in asia. G-Dragon was named by Forbes in 2016 as the most influential person under 30 in Asia's entertainment, sports, and unisex fashionista. He’s usually busy half of the year with concerts all over the world. Always looking for a place with good vibe and simple pleasure.
PASSIONATE ECLECTIC ONE OF A KIND
BRAND COLOR PALETTE 2018 CORE COLORS
Day 1
Column
Cord
Spoke
Monaco
Mohawk
Heather Grey
Village
Blaze
Vine
Merlot
Timber
Meteore
Linen
Lloyd
Iron
Trout
Ash
Quinoa
Haystack
Tobacco
Prosecco
Voodoo
Petal
Diva
Coho
Lilac
Salvia
Rose Dust
Charm
Iris
Thistle
Blush
Berry
Hipster
Campus
Redwood
Posi
Succulent
Ginsing
Rush
Frost
Turq
Coast
Astoria
Harbor
Council
Bonsai
Felafel
Bosky
Ganja
Raven
Dahlia
Curry
Croissant
Rope
Burnside
Deco
Ceder
Wildwood
The Pearl
Hemp
2018 SEASONAL COLORS
Celestial
Cascade
Heritage
Rose City
LOR BLOCKING
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MOOD BOARD
AU
ART DECO
PORTLAND JAPANESE GARDEN
ART NOUVEAU
ART DECO
PORTLAND JAPANESE GARDEN
DESIGN WITH IN REACH
COLORWAY- GROVE NUBUCK LEATHER
SANGFANG VACCUME MESH
BRANDING
BREATHABLE PCK
PU SKIN
®
FG PERF
LATTERAL FULL FG LEATHER
COLORWAY- GROVE NUBUCK LEATHER
SANGFANG VACCUME MESH
BRANDING
BREATHABLE PCK
PU SKIN
®
FG PERF
LATTERAL FULL FG LEATHER
COLORWAY- SPORTY
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COLORWAY- SPORTY
®
COLORWAY- LIFESTYLE
®
COLORWAY- LIFESTYLE
®
COLORWAY- GROVE NUBUCK LEATHER
SANGFANG VACCUME MESH
BRANDING
BREATHABLE PCK
PU SKIN
®
FG PERF
LATTERAL FULL FG LEATHER
MATERIAL BOARD NUBUCK LEATHER BREATHABLE PCK
PU SKIN EMBOSS HOLOGRAM PERF ARIAPRENE BREATHABLE PCK
GOLD METAL CHIP
ECCO FULL FG LEATHER SANGFANG VACCUME MESH