The UK’s First Underground Arts and Culture Magazine for Women
Media Pack 2012 HEADERS UNDERGROUND ARTS & CULTURE MAGAZINE
UNDERGROUND ARTS & CULTURE MAGAZINE
FEATURING DOMONIQUE YOUNG “My sound is unique.”
NATALIE SHARP “I began to explore a world of the dead by collecting stuffed animals.”
JOSEY REBELLE “The majority of my hip-hop collection is from the 90s. That’s just how I roll.”
MARY ANNE HOBBS
FREE / ISSUE 2
00 AUTUMN 2011
FREE / ISSUE 3 WINTER 2011
Demographics
Testimonials Magazine Print Rates and Dates for 2012 Technical and Mechanical Information
CONTENTS
1 2 3 5 6
About TLG Magazine
ABOUT TLG MAGAZINE
TLG Magazine was founded in 2011 by Alice Muir who felt that there was a gap in the magazine market for female readers who were interested in more than beauty and glamour. TLG is the first magazine in the UK to promote underground arts & culture from a female perspective.We promote artists and designers in the creative industries such as art, fashion and music and we have worked with creatives such as Ashes 57, Josey Rebelle, Florence 'EMA' Blanchard and Eclair Fifi to name a few.
Within our first year, we distributed free copies of our magazine throughout the UK and as far as the USA -and Malaysia! We also have a website (www.tlgmagazine.com) which gives readers extensive coverage of news, events and parties hosted by us. And on top of that we have our own Facebook page (www.facebook.com/tlgmagazine) which readers can follow for automatic updates about forthcoming issues of the magazine. High quality journalism, top class photography and cutting-edge design are incredibly important to us and we strive to deliver this to our readers within every issue and for free.
We don't write about mainstream culture and we never will. TLG Magazine is for those who are in the know.
(Statistics taken from Facebook Insights and Survey Monkey)
We target a range of different ages from teenagers to the over 25s. Most notably our largest readership group is of the 16-20 age range who are most likely to still be in full-time education and are therefore likely to have plenty of disposable income.
Gender
Age
Female: 73% Male: 24%
16-20 25 + 21-24
Employment Status 48% 35% 17%
Full-time employment: 55% None: in Full-time education: 32% Part-time employment/Saturday job: 14%
What do our readers do? 52% 48% 78% 70% 61% 26%
shop online and in highstreet stores shop in independent boutiques/vintage shops listen to electronic/experimental/dance music listen to HipHop/RnB visit an art gallery/exhibition a few times a year visit an art gallery/exhibition monthly
Our readers love TLG Magazine beacause 57% rate our content as being excellent 59% rate our photography as being excellent 57% rate our tone and quality of writing as being excellent
DEMOGRAPHICS
Who is a TLG Reader?
TESTIMONIALS
“Your mag looks great!” Josey Rebelle, DJ: Rinse FM
“Really impressed with you guys. Keep up the great work!” Silvia Pellegrino, designer and co-founder of Bold Souls networking event.
“For you girls in the UK, be sure to pick up a copy of TLG because from what I’ve seen so far, this mag rocks!” Delusiana Co-Founder coolgirlsshootfilm.com
“I usually don’t participate in gender-related media like websites just about women in graffiti etc simply because I don’t believe in integration by separation. So I had a good look at your website and your magazine really seems different. I like the look and the idea.” MadC - graffiti artist
“I’m confident you’ll have success if you keep doing your thing.” Dominic Flannigan - founder, Lucky Me Records
Sarah-Jane McKenzie - Artist
“I love the concept of TLG Magazine. I think it’s refreshing and god knows we need more female-targeted creative arts and music magazines here.” Melissa, Co-founder, coolgirlsshootfilm.tumblr.com: Malaysia.
“Sounds dope. Everyone, check out the site on www.tlgmagazine.com” Lauren Martin, blogger and music journalist: Dazed and Confused Magazine.
“I AM SO INTERESTED IN TLG MAG! IT’S SO DIFFERENT AND JUST THE WAY I LIKE IT!!” Brittany Thomas, Blogger - Florida, USA.
“Your magazine is exactly the kind of publication I’d like to write for. I think it has so much potential.” Hailey Maxwell - freelance journalist
“I picked up a copy recently and loved the concept and what you’ve done.” Rena Smith - Founder, The Model Team.
“Loved the magazine” Lorna Irvine - Journalist: The Skinny
TESTIMONIALS
“AT last a magazine of interest.”
PRINT RATES & DATES 2012
2012 Advert Rates * Quarter Page:
£285
Half Page:
£385
Full Page:
£525
Inside Front cover:
£895
Inside Back cover:
£895
Back Cover:
£995
*Please note that we offer a 15% discount to all our distributors, which excludes the back cover rate.
Issue 3:
Winter 2011/2012 Published 14th January 2012 Artwork must be supplied by 1st January 2011
Issue 4:
Spring 2012 Published 20th March 2012 Artwork must be supplied by 7th March 2012
Issue 5:
TLG Magazine's 1st Anniversary Special Published 21st June 2012 Artwork must be supplied by 7th June 2012
Issue 6:
Autumn 2012 Published 21st August 2012 Artwork must be supplied by 7th August 2012
TECHNICAL & MECHANICAL INFO
Technical Details
- Adverts must be CMYK supplied at CMYK, 300dpi, as a JPEG / TIFF / PDF - 5mm bleed must be included on full page adverts - Ensure any essential content is placed within the typesafe area specified to ensure it isnt trimmed off - Advertisement details and artwork should be sent to our editor, Alice Muir at alicemuir@btinternet.com with the advertiser's name stated in the subject box. - Any technical artwork questions should be sent to our graphic designer, Stacey Wilson at stacey@deesigngeek.com with the name of the advertiser's name stated in the subject box along with 'TLG Magazine'
Mechanical Details
FULL PAGE
HALF PAGE (Vertical)
HALF PAGE (Horizontal)
QUARTER PAGE
Bleed: 216mm x 303mm Trim: 210mm x 297mm Type Safe Area:190mm x 277mm
Bleed: 111mm x 303mm Trim: 105mm x 297mm Type Safe Area: 91mm x 277mm
Bleed: 216mm x 154.5mm Trim: 210mm x 148.5mm Type Safe Area: 190mm x 128.5mm
Bleed: 111mm x 160.5mm Trim: 105mm x 148.5mm Type Safe Area: 85mm x 128.5mm