SHAKE SEASON
Taking a spin off of Sonic’s Summer of Shakes, Shake Shack will kick of it’s Shake Season Campaign this June. Shake Season will allow customers to visit a kiosk outside our stores to create their perfect shake.
They’ll be able to puchase the shake then, and it will be entered into a constest to find Shake Shack’s new shake. If they don’t see a flavor or topping they need for their “perfect shake,” they can suggest one.
In July we will choose our favorites and post them on our temporary menu. Throughout the month, customers will be able to purchase any of the favorite shakes. The one with the highest sales will be added to the menu.
The new shake will premiere on Friendship Day, August 7 and will be buy one, get one free to celebrate friendship and our new shake.