St. Pepper’s Day Premise
A series of three billboards, one after another, will intrigue passersby to participate in the event on St. Patrick’s Day. In the spirit of the holiday and the brand, Dr. Pepper will hold an event in their hometown of Dublin, TX. The town prides themself in both Dr. Pepper and their Irish heritage, making it the ideal location for this event. Visitors will enjoy a St. Partick’s Day celebration outside of the Dr. Pepper Museum in the heart of Dublin with vintage green cans.
Billboards The billboards will be set up a mile apart from eachother outside of the city of Dublin. The largest audience Dr. Pepper will advertise to will be the residents of Waco, TX. They will be set up two weeks before the actual event on St. Patrick’s Day.
Every rainbow has a pot of gold. Find ours. St. Patricks Day. 300 S 5th St, Waco, TX.
The Museum
The Pot of Gold
The museum will have a large rainbow over it indicating to visitors and consumers that they found their pot of gold. It will be overexaggerated in the spirit of the holiday.
There will be about 15-20 troughs full of the vintage green Dr. Pepper cans for free. The troughs will be painted gold.