Locations
Malls and large events like South by Southwest or March Madness.
Premise Visiters enter a physical Jeep and go on a virtual adventure complete with mud splashing across the virtual windshield. Physical elements include a movable bottom to mimic 4-Wheel drive, heat and wind elements to mimic the climate of the virtual track, and a transformation of the exterior of the Jeep when participants exit. Participants are entered in a lotterry-style draw for a grand prize.
Real Movement
Before & After
The Jeep would rock on ramps along with the VR scenario.
Participants emerge from the Jeep to find it covered in mud.
Virtual Reality
Play to Win!
Occulus Rift headset including footage and sounds of a 4-Wheel drive adventure. Climate controls add to the fun.
Participants are entered to win a weekend getaway inspired by the great outdoors.