1 minute read
BRAND IDENTITY
CONTENTS
1. BRAND OVERVIEW
1.1 The Brand 1.2 Its Importance 1.3 About TRESPECT 1.4 TRESPECT'S Premise 1.5 TRESPECT'S Purpose 1.6 TRESPECT'S Path 1.7 TRESPECT'S Core Values 1.8 TRESPECT'S Winning Traits 1.9 TRESPECT'S Persona 1.10 Brand Tone Guidelines
2. BRAND IDENTITY
2.1 Logo 2.2 Logo in Single Colour 2.3 Technical Drawing 2.4 Logo in Minimum Size 2.5 Exclusion Zone 2.6 Primary Colour Palette 2.7 Secondary Colour Palette 2.8 Logo Usage 2.9 Coloured Background Usage 2.10 Tonal Coloured Background Usage 2.11 Busy Background Usage 2.12 Brand Imagery 2.13 Typeface Print 2.14 Typeface Online 2.15 Typeface - Hindi & Marathi 2.16 Typeface - Bengali 2.17 Typeface - Kannada 2.18 Typeface - Tamil 2.19 Typeface - Telugu 2.20 Typeface - Gujarati 2.21 Co-branding Usage 2.22 Title Sponsorship 2.23 Co-branding Descriptor
3. CORPORATE IDENTITY APPLICATIONS
3.1 Visiting Card 3.2 Visiting Card Production Guidelines 3.3 Envelope (Normal, A4, Legal) 3.4 Envelope Production Guidelines 3.5 Letterhead 3.6 Letterhead Production Guidelines 3.7 Identity Card 3.8 Lanyard 3.9 Badge 3.10 Email Signature 3.11 Email Template 3.12 Powerpoint Template 3.13 Poster 3.14 Tent Card 3.15 Corporate Folder 3.16 Standee 3.17 Registration Form 3.18 KYC Form 3.19 Certificate 3.20 Merchandise
4. COMMUNICATION TEMPLATES (ABOVE THE LINE)
4.1 Media Introduction 4.2 Print Advertisement (Typo) 4.3 Out Of Home (Typo) 4.4 Print Advertisement (Visual) 4.5 Out Of Home (Visual) 4.6 Print Advertisement (Partner Communication) 4.7 Out of Home (Partner Communication) 4.8 Outdoor Signage 4.9 Office Signage 4.10 Promoter’s Desk 4.11 Digital Banner 4.12 Digital Static Banner (Brand) 4.13 Digital Static Banner (Project)
5. COMMUNICATION TEMPLATES (BELOW THE LINE)
5.1 Press Backdrop 5.2 Canopy Kiosk 5.3 Research Report 5.4 Dangler (Internal) 5.5 Dangler (External)
