Prime Insights magazine December 2021 by Prime Insights

Yogita Tulsiani

Director & Co- Founder

iXCEED Solutions

Yogita Tulsiani A Visionary CEO Who’s Set to Redefine the Talent & Digital Solutions Space

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Editor’s Note A Stellar Success Spree:

Companies That’ve Outshined Competitors With Their Service Competence

Yash Ananad Editor

n recent years, the Indian economy has witnessed the rise of many developing companies that’ve redefined their industries’ paradigms. The magnanimous thought and ideals of these companies have been instrumental in creating new service standards in the market. Owing to their consistent efforts, umpteen aspiring entrepreneurs have followed a similar trajectory in conducting value-driven businesses. One among such illustrious companies is Ixceed Solutions, a UKbased Talent & Digital Solutions provider. Ixceed has bolstered its national as well as international market position by holistically filling the needs of eminent clients. Another such company is 121Advisor, a market leader in Malaysia’s FinTech & InsurTech space. 121Advisor has led the way for new tech standards in the industry thanks to its avant-garde concepts. The most exhaustive customer service approach was seen with Customer Experience Lab, a Telangana-based startup. The organization spurred a new service paradigm in not just the Indian but also Asian market. Few other companies at the forefront of this shift were Eturi Corp and IndiaFirst Life Insurance. While Eturi Corp galvanized novel service trends in Mobile Management, IndiaFirst Life achieved similar feats in the Insurance sector. Taking note of the remarkable zeal of these companies, we all can aspire to at least create a strong personal credo, irrespective of whether we’re entrepreneurs or not. Doing so will ensure that our values positively influence the consciousness of our peers, families, and the society as a whole. Wishing all readers a powerfully prosperous end to 2021!

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CONTENTS COVER STORY

Yogita Tulsiani A Visionary CEO Who’s Set to Redefine the Talent & Digital Solutions Space

8 6

16 Vishakha RM:

A Visionary Who’s Set to Make Life Insurance a Sustainable Reality in India

20 Dr. Padmaja Divakar Hospitals

Revolutionizing Asia’s Customer Experience Space With Innovative Solutions

30 121Advisor

Indian Firm aspiring to replace the Big5 in India – Making Consulting Available and affordable across India.

38 The success story of Deepinder Goyal-the Founder of Zomato

An Innovative Solutions Provider that has transformed the Foundry Industry

40 ArBhar Consulting Pvt. Ltd.

The best places to visit in kerala

With InsurTech & FinTech Solutions

MAGMA

Eturi Corp:

Sparking a Wave of Transformation

34 Leading The Way In Mobile Management Market With Value-Based Offerings

Nutrition And Fitness More Connected Than You Think

Dr. Maddhi Divakar Reddy: A Dynamic CEO With a Zeal for Healthcare Innovation

26 Customer Experience Lab:

42 Vishal Mahtani:

Achieving Entrepreneurial Success Amidst India’s Evolving Media Landscape

44 10 life lessons to learn from Sundar Pichai to do something big in life

48 Most popular upcoming cars under 15 lakh in India in 2021-22

Yogita Tulsiani Director & Co- Founder

iXceed Solutions

Cover Story Cover Story

Yogita Tulsiani A Visionary CEO Who’s Set to Redefine the Talent & Digital Solutions Space When speaking of digital solutions, one cannot help but acknowledge the rapid advancement of the same in various facets of our businesses. The ever-growing digitalization has spurred CEOs & Entrepreneurs to conceive novel technologies so as to keep pace with the changing times. In addition to this, there’s a pressing need to harness the tech talent pool through efficient staffing solutions. Being cognizant of the demand of the times, a few entrepreneurs have come forth with avant-garde ideas for optimizing the talent and digital solutions front. In this article, we’ll be talking about one such illustrious entrepreneur, Yogita Tulsiani, the Director and Co-Founder of Ixceed Solutions, UK. Yogita’s brand has been at the forefront of several noteworthy paradigm-shifts in the Talent, RPO & Digital Solutions Space. In the process, she has inspired countless female entrepreneurs to pursue their dreams. Accolades and recognitions aside, there are umpteen other elements that’ve constituted Yogita and her brand’s success. We’ll be unravelling these elements for the greater benefit of our entrepreneur readers.

The Seed of Inspiration

Like all successful businesses, Ixceed Solutions was also founded in response to a market deficiency. Yogita was inspired to start her journey in this industry as she observed gaps and issues in it. She realized that technology is reshaping the economy; major players in every industry bank heavily on tech for not only automation but also to introduce process efficiencies and create innovations. There was a massive gap in the technology skill market. People were not getting the right jobs as per their skillset and ability. Witnessing the state of affairs, Yogita decided to create valuable relationships for clients and candidates by providing efficient talent solutions. Thus was born Ixceed Solutions. Through Ixceed, Yogita sought to fulfil a multitude of aspirations: » To provide value to the ecosystem, generate employment, and touch people’s lives. » Become self-sufficient and Work for her own self. » Achieve creative freedom and explore new things. » Enjoy the challenges that come with entrepreneurship. Yogita further says that she had always been intrigued by success stories of established entrepreneurs. She was fascinated by how they built an empire from scratch. It takes tremendous courage, planning, perseverance, team work, along with good strategy & execution skills. This all the more bolstered her entrepreneurial desires.

Overcoming Struggles as a Woman Entrepreneur

Being a woman entrepreneur, Yogita had to face her fair share of challenges. For starters, she felt that there’s still a low acceptance of women entrepreneurs. According to her, female entrepreneurs are judged to be less competent than their male peers. There’s a perceived bias regarding this within the venture finance community. People with an orthodox mindset believe women possess poor leadership skills. Consequently, she has been judged and criticized for her choices. Women also have an additional responsibility towards their house and kids, and young kids need a lot of attention in their formative years. Juggling career with family feels akin to a “tightrope walk”. Despite the setbacks, however, Yogita persevered and succeeded in her entrepreneurial venture. Today, her company has carved a niche for itself in the industry, setting new benchmarks for quality & innovation at both national and international levels. In addition to her strong will, a great part of Ixceed’s success can also be attributed to her company’s stellar service portfolio.

An Overview of the Company’s Offerings

Ixceed is especially renowned for its multifarious range of innovative offerings. Its portfolio encompasses a broad array of leading-edge solutions & services: Talent Services: Includes talent sourcing, back-office support, and end-to-end recruitment service. Managed Talent Solutions: Includes Managed Service Provision (MSP) and Recruitment Process Outsourcing (RPO). Digital Marketing Services: Features Content Creation, Digital Influencer Campaigns, Strategy Consulting and Designing. Enterprise Services: Includes Identity & Access Management, Data Management & Analytics, Salesforce and Mobility Solutions, and App Development. Through its end-to-end Talent and Digital solutions, Ixceed serves the business needs of Fortune 500 companies globally. The founders of the company have decades of industry experience, C level connects and a very successful track record of value creation for their clients.

Ixceed’s Esteemed Clientele

One of the most noteworthy aspects of Yogita’s success is the reputable clientele she has garnered for her company. It spans a multitude of national and international clients, such as: » Viatris » Virtusa » Asentech » HCL » Infosys » NIIT » ROLTA » Charlotte Tilbury » Global Research Council » ITC » LnT Infotech » LnT Technology Services » Marlabs » Mindtree In an effort to consistently serve its clientele, Yogita ensures that Ixceed imbibes state-of-the-art technologies and service practices. For this, she gives special emphasis on constant innovation through market trends research.

this, Ixceed uses an efficient and robust process to develop solutions in the recruitment space. This ensures that the company is at the forefront of the innovation curve. The company’s approach primarily focuses on these aspects: » Adapting its solutions to the changes happening in HR Tech space. » Offering innovative offerings (RPO, etc.) to clients. » Venturing into different and varied industries. Not just the technical but even the human resources area of the company is optimized for maximal efficiency. Yogita has adopted a plethora of measures to ensure the same.

Yogita’s Relentless Focus on Innovation

How Ixceed Ensures Employee Satisfaction

To differentiate Ixceed from other brands, Yogita uses AI and ML-powered talent solutions for her company, which are ushering a revolutionary paradigm-shift in the industry. The company leverages off-shore benefits with total compliance with local laws. The strong local knowledge serves as the bedrock of its success. Also, the RPO solution runs on stringent processes that result in critical business outcomes for its client. Besides

Ixceed boasts of an employee-centric culture that prioritizes the wellbeing and performance of the workforce. It achieves this through: » » »

Leveraging latest technology tools to bring in efficiency and increase productivity. Providing Equal Opportunities For All. Rewards & Growth only on the basis of output/achievements rather than place in hierarchy.

» » » » »

Robust organizational processes. Adherence to policies and fairness. Integrity and respect for every thought/idea. Adopting an open door policy. Focusing on creating a better ecosystem for employees to boost their growth and add value to themselves. » An approachable leadership that’s connected to grassroot level leadership. The holistic employee care fostered by Yogita’s company has helped it consistently scale its performance levels over the years. This is conspicuously evident in its awards and recognitions.

Noteworthy Achievements of the Company

Thus far, Yogita and Ixceed have won umpteen accolades across several different platforms. Some of the most noteworthy ones are listed below: The Company’s Awards: » » » » » » » » » »

Ranked first amongst the ‘5 most prominent HR Tech startups that are using technology to transform recruitment’ by CXO Outlook & H25 Media. Ranked No.1 amongst hottest HR Tech Startups for implementing extensive usage of Artificial Intelligence & Automated Technology for Hiring by CXO Outlook. Featured amongst the ‘Top 5 hottest HR tech startups pacing up the recruitment game using technology’ by H2S. Ranked first amongst the ‘Top Hottest HR Tech Startups revolutionizing Hiring Game Using Tech’ by BW Business World. Recognized as – ‘The Greatest Brands & Leaders Asia & GCC -2020 -2021 by AsiaOne’. Featured amongst the – ‘Top 25 Global Brands by ‘Business Connect’. Recognized as – ‘The Most Disruptive Companies at the Forefront of Innovation 2020’ by Business Sight. Ranked amongst the ‘Top 10 Most Trusted HR Solution Provider 2020 by Business Connect. Placed amongst the ‘Top 20 Most Promising Recruitment Consultants Award 2018’ by Silicon India. Won the – ‘StarPartner HCL Technologies Award’ in 2014.

Yogita’s Awards: » » » » »

Recognized amongst the ‘Top 4 Female Entrepreneurs behind the Startup Ecosystem’ by BW Businessworld. Featured amongst the ‘Top 4 Women Entrepreneurs thriving the startup tech industry’ by PinkVilla. Awarded – ‘The Black Swan Award for Women Empowerment’ – by Asia One in Dec 2020. Recognized as ‘One of the 10 Most Innovative Entrepreneurs of the World in 2020’ by The Leaders Globe. In addition to the remarkable achievement record, Yogita is also strong on the CSR front. Her company has promoted a wide range of causes through such activities.

Ixceed’s CSR Activities » » » »

The CSR front of Ixceed has been actively involved in the following areas: Undertaking initiatives to sponsor education for underprivileged kids in India. Donating to charities committed to children’s causes – protecting them from domestic abuse. Donating to deaf kids’ charity.

Donating to many charities for Covid Crisis in India & Europe. » Contributing towards Super Specialty Ward of KMC (Kota Medical College) in the current pandemic crisis. Through such activities, Yogita feels she’s able to create a palpable impact on society beyond the realm of business. Going forward, she has some ambitious plans for her company to create a global imprint.

Vision For The Future

In the next 2 years, Yogita is striving to attain significant geographical as well as developmental growth for Ixceed. This entails: »

Expansion in new geographies – specially US, to enhance the development of new service lines – Technology solutions & Enterprise services. » Focusing on creating a better ecosystem for employees to boost their growth and add value to themselves. » Increasing revenue growth by 40% YOY and becoming the employer of choice across Europe & India. » Creating valuable relationships for businesses & people by providing efficient talent solutions. » Connecting talent with global opportunities. » Expansion of footprint in Americas & Asia Pacific. The company has recently started working in South-east Asian and Middle Eastern markets as well. » Proliferation across varied industries beyond IT per se. » Expanding workforce in India , Poland , ME & other parts of world. In conjunction with her business expansion, Yogita aspires to propagate women entrepreneurship across the globe. She shares some strong reasons as to why she’s championing the cause.

‘‘

Insights for Women Entrepreneurs

According to Yogita, there’s a dire need for women entrepreneurs to assume leadership in the business world. This is because: The more women step into the shoes of businesses, the more value influence is created in the community. Women will thus be encouraged to enter male-dominated sectors like business more often. This shall not only change the mindset of the financial lenders but also add to the economic value of the world.

Female entrepreneurs can massively support the economy. Females getting into businesses create new jobs for themselves and others and also provide society with different solutions to management, organisation, and business complications. A new value is contrived.

More women in the business space also leads to better throughput. Females have a tendency to build and maintain long-term relations. They have better operative communicational, organizational and networking skills. On a concluding note, Yogita urges all aspiring female entrepreneurs to believe in the power of their dreams and do whatever it takes to make them a reality. She says that it’s okay to not know everything, as life is a constant learning journey. She emphasizes the uniqueness of each one’s journey by sharing a powerful quote from Rumi, the 13th Century Persian Poet:

Its your road and yours alone , others may walk it with you but no one can walk it for you 13

‘‘

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Vishakha RM: A Visionary Who’s Set to Make Life Insurance a Sustainable Reality in India

t the heart of every company, every work culture, and every success, is the guidance of a great leader. The lustre that comes with a CEO’s role is also contingent on the leadership skills of the individual. They are the ones that call all the important shots like the strategic roadmap, alignment of the organization, leading the top team, working with the board, being the face of the company for external stakeholders, and managing one’s own time and energy! All these responsibilities highlight grit, determination, passion and above all the drive for excellence. Talking about these qualities, a model example of CEO excellence is Vishakha RM, MD & CEO of IndiaFirst Life Insurance Company Limited (IndiaFirst Life). She mentions that in her career spanning over three decades, life insurance has always been her calling. Her passion to democratize life insurance to reach every strata of the society fuels her achievements and has now earned her a place in our list of “The 50 Fastest Growing CEOs of the Year 2021”. Vishakha RM has helmed IndiaFirst Life as its MD & CEO since March 2015 and can be credited with the sustained success of the company’s growth. Her prudent leadership has earned her numerous milestones and won her several awards and recognition throughout her career.

“Insurance for All”

Vishakha RM, MD & CEO

IndiaFirst Life Insurance Company Limited

IndiaFirst Life’s mission is “Securing lives and creating value for all stakeholders”. It is promoted by two of India’s largest public-sector banks – Bank of Baroda and Union Bank of India, which hold 44% and 30% stakes in the company, respectively. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC, New York, United States also holds 26% stake in IndiaFirst Life. In November 2009, the brand became the 23rd entrant among private sector insurers in the country. It has since offered simple, sustainable, and easy-to-understand life insurance solutions. Headquartered in Mumbai, it is one among the youngest life insurance companies in India. Its diversified range of over 44 need-based solutions are curated to satisfy various customer segments through investment augmentation and by leveraging distribution capabilities. Growing from strength-to-strength, under Vishakha’s able leadership, the company continues to be one of the fastest growing private insurance players in the industry with a y-o-y growth of 71 percent in individual new business, 3.9 times the overall industry and around 2.3 times the overall private life insurance industry.

#CustomerFirst Always

and employees. We continued to focus on reinventing business models through innovation and technology,” says Vishakha. The company utilizes technology and digitalization across operations like differentiation, customer engagement, risk management, operational efficiency, and so on providing unmatched customer experience. Further, IndiaFirst Life is focused on implementing the hybrid cloud model and will be expanding it further to help the digital arm of the business.

IndiaFirst Life’s competitive advantage is its new-age intuitiveness that delivers value through state-of-the-art digitalization initiatives across the complete value chain, that stems from its #CustomerFirst ideology. The company has leveraged technology to ramp-up operations and build critical mass to maintain economies of scale, while offering simple products and solutions across all touchpoints. Thanks to its new-age tech innovations, IndiaFirst Life has bolstered itself as a trusted brand among customers and other stakeholders alike. “As insurers, it is our responsibility to proactively anticipate and fulfil customer requirements and drive the holistic change we wish to bring about,” states Vishakha.

“

“We engage with and deploy the most sophisticated tools and services available across the organization, not just in our back-end processes but also in customer facing areas and data analytics.”

Notable Achievements & Milestones

In addition to its strong market presence, the company also has to its credit a plethora of noteworthy awards and recognitions. The company’s success has been built on its ability to quickly adapt, improvise, and innovate. Thanks to its strong Bancassurance network and diversified distribution capabilities, it ended FY21 on a positive note, despite the pandemic. As an organisation, IndiaFirst Life has been agile in strengthening its brand offerings in the past year. It launched initiatives like OneDay claim Settlement, e-Sampark, and Ghar Baithe Insurance to establish a better digital connect with customers. The brand’s campaign #BhonduJustChill and the affiliation with the Netflix dramedy Pagglait strengthened its visibility multifold.

– Vishakha RM

”

#EmployeeFirst: Building A Thriving Work Culture

“At IndiaFirst Life, work culture is a common alignment to the values of the company and being ‘Happy, Passionate, and Connected’ as employees,” she affirms. Owing to the company’s virtuous workplace practices, it has garnered the title of one of India’s Best Places to Work and been certified as ‘India’s Best Workplaces in Insurance 2021’ by Great Place to Work® (GPTW) Institute. Apart from this, the company was also recognised as India’s Best Workplaces for Women 2021, and India’s Best 100 Companies to Work for 2021.

Some of the notable milestones in its FY21’s performance include:

• • •

Gross Premium at INR 4,056 Crores, with 21% YoY growth [FY20: INR 3,360 Crores] Group Term Life New Business premium (excluding PMJJBY) at INR 139 Crores, a growth of 73% YoY [Last year: INR 80.9 Crores] AUM at INR 17,109 Crores, grew by 16% YoY [AUM as on FY20: INR 14,723 Crores]

The Company’s Vision for the Future

Some of the milestones on IndiaFirst Life Individual New Business APE Performance – H1 FY 2021-22 include:

•

• •

From being the 23rd entrant in the private life insurance space, the company’s concerted efforts have led it to rise through the ranks to be among the Top 10 life insurers in the country as of 30th September 2021. Going forward, IndiaFirst Life wishes to continuously outdo average industry standards with focused efforts towards fulfilling customer needs, having engaged distribution, empowering employees, and meeting shareholder expectations. For Vishakha, growth doesn’t stop at her company’s current altitude and treads beyond just New Business data. At the end of the day, she believes true mettle is based on enabling customer satisfaction and delight.

Achieved the magical number of INR 345 Crores in Individual NB APE for Q2, which marks the second highest quarter since inception (Highest Quarter: Q4 FY 2021 at INR 362 Crores) Individual NB Sum Assured crossed INR 12,000 Crores with a growth of 47% YoY (Highest growth among top 10 peers). Paid Rs 481 crore in Covid-19 claims to over 13,000 families, with a claim settlement ratio of 99.06 percent

The company’s initiatives have been recognized by reputable industry bodies. Most recently, IndiaFirst Life was awarded the Best Financial Performance Award by Entrepreneur Awards 2021 for its exceptional market performance. It has also been the recipient of multiple industry recognitions from Great Places to Work, IDC Future Enterprise among others.

Vishakha’s Message To Young Professionals

Every professional, in their career journey, faces challenges and tribulations. When one problem resolves, another arises indefinitely. The point of power, however, lies in one’s power of choice. Vishakha shares the importance of this in her insightful message: “Set your own benchmarks and constantly raise the bar to realise your optimum potential. Embrace conscious choice. Every time you take a decision, stop, and ask, “Is this what I really want to do?” Don’t ever think that you do not have a choice. You always have a choice if you are willing to pay the price,” she says.

The Brand’s Powerful Digital Presence

Amidst the pandemic while many companies were struggling to make the digital shift, IndiaFirst Life adapted to the change rather easily. “The shift to the new normal wasn’t felt — for both customers

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Dr. Padmaja Divakar Hospitals

Dr. Maddhi Divakar Reddy: A Dynamic CEO With a Zeal for Healthcare Innovation

“

“Our Success lies in giving the most cherished SUCCESS of conception, to the desperate Infertile Couple deprived of dedicated, modern, quality services.” -Dr. Maddhi elaborates,

”

Dr. Maddhi Divakar Reddy | CEO

Dr. Padmaja Divakar Hospitals, Hyderabad

Dr. Padmaja Divakar | Gynaecologist

hen speaking of healthcare reforms, one cannot help but acknowledge the paradigm-shift in the industry. Recent times have revealed a totally different outlook of health practices; a plethora of research studies have systemically debunked the validity of conventional healthcare models. Hospitals are no longer gauged by the mere presence of various departments or doctors. There’s an additional and stronger emphasis on the quality of doctorpatient relationship, as well as the patient-care at each stage of their journey. A few entrepreneurs in the industry have been especially welcoming of this change from its very onset. They’ve given a whole new meaning to healthcare through their ardent values and compassionate services. One such humanitarian entrepreneur is Dr. Maddhi Divakar Reddy, CEO of the Hyderabad-based Dr. Padmaja Divakar Hospitals. His brand has been instrumental in ushering new paradigms in the industry through their empathydriven approach. Dr. Maddhi has earned a spot in our list of “Fastest Growing CEOs of 2021” due to his outstanding business achievements. Through this article, we’ll be unravelling the reasons for his current success, as well as the crux of his leadership strategy.

The Idea That Redefined Fertility Care

Being a gynaecologist, Dr. Padmaja Divakar, Maddhi’s wife, started a Maternity Hospital way back in January 1997, in a Suburban Town of Bhuvanagiri near Hyderabad. Over there, the facility was previously almost unavailable, leading to Maternal Deaths during the antenatal care period or deliveries. Its significance established it as the most sought after institution in the area, within a short while after its inception. Later on, the hospital was more interested in diversification & advancement in the same field. Dr. Padmaja got trained in ART Services(Fertility Treatments) for this. They’ve started a New Wing in the same Hospital which was noticed by couples from Hyderabad City as well, This prompted them to open a similar setup in Eastern Hyderabad in Habsiguda (@ NGRI Metro Stn now) in 2010, whereby the accessibility was gained to a broader spectrum. The husband & wife have since then never looked back and had a wildly successful journey. Dr. Maddhi further says that the last decade was a sensational one, both in their Personal & Professional Life. He had to sacrifice his profession as a Rural Practicing Lawyer, known as a “Friend of Poor, Helpless Clients” (mainly women) in the Family Courts, to become the CEO of fast-growing Dr. Padmaja Fertility (IVF & Surrogacy) Centre. Despite the sacrifices, the couple derives immense Satisfaction in the fact that they’re serving less-fortunate, Rural-Based Infertile Couples. They’re relieving them of desperation by fulfilling their biggest desire – having their OWN BABY to be BORN SOON.

Staying Abreast With Market Trends

Dr. Reddy’s Emphasis on Cost-Effective Solutions

To satiate all various fertility needs of couples, Dr. Reddy emphasizes a holistic approach that offers specialized Assisted Reproductive Techniques, along with all allied, minor procedures, Correctional/ Diagnostic Surgical Procedures, and Fertility Awareness Counselling. These include: » IUI » IVF » ICSI » Surrogacy » HSG. » Hysteroscopy » Laparoscopy » Tuboplasty (Recanalisation) » TESE/PESE » Septal Resection » Cystectomies, Fibroidectomies » Sperm, Ovum(Egg), Embryos Donations » Vitrification & storage of them, etc. In the ART (Fertility Treatment Solutions), where success rates are said to be low, the hospital strives to stand out among others by ensuring the Highest Success Rates in IVF & Surrogacy in their own way, In the process, they save tremendous time, money and alleviate emotional disturbances & concerns about growing age in both sides of couples’ families. The costs involved in Fertility Solutions are generally high and it’s almost not within the reach of the lower rung of the society. This is further aggravated by the fact that Multiple Attempts of IVF are often necessary in couples, Dr. Reddy thus strives hard to keep all COST PACKAGES as LOW as POSSIBLE. He sincerely wants to ensure that all can afford it, whether it’s a Farm Labourer, Peasant, or Low Salary Employee.

The constantly changing market scenario has spurred all companies to be on their toes. Dr.Reddy is especially cognizant of this fact, hence he always keeps pace with the dynamic trends of his niche. He also optimally leverages social media and is particularly attentive towards competition from peers. Furthermore, he adheres to some stringent ideals to maintain the standard of his services: » Being clear in one’s attitude. » Openly giving needful information to prospective clients. » Maintaining Transparency in Cost Policies. » Regularly updating Equipment, Technology, and Training Methods. » Keeping Cost Packages without Hidden Costs. Owing to this growth & value-driven process, the company has grown to new heights with unbelievably high success rates in IVF & Surrogacy, to the tune of 75% to 90% against the world average of 30%. It is thus drawing clients from all parts of India; they get both: “Best Results and Reasonable Costs”.

An Environment for Employee Wellbeing

Being an effective CEO means one can’t ignore the role of employees in the organisation, be it on the production side, marketing side or management side. Dr. Reddy therefore shares some leadership ideals he feels must be optimal for employees: “A CEO has to take them into confidence, mould them to his style of working, see their welfare to embolden them as if an own family, and inculcate a vision believing the organisation is his/her own”. Of course, there are various guiding philosophies on Management of Personnel, but Reddy feels putting them in practice differs as per each CEO and outcome. His success depends on how practical his ideas of employee contentment are, in terms of their Welfare, Standard of Life, Future Care Assurances, Recognition & Promotions in positions, etc.

in India”, with a 75% success-rate against the 30% World Average. 80% of them were a FIRST ATTEMPT SUCCESS, which is very unique as multiple IVF Cycles are often needed. Further, of late, the brand is recognized as the “Top Surrogacy Centre in India” with 90+ Pregnancies out of 150+ Volunteering Surrogates in well maintained, hygienic, and fully furnished accommodations, All of them are supplied with Organic Food from its own Farm, and Daily Antenatal Care with Medicines, Scans, Tests, resulting in Healthy Baby Births & Safeguarding the Health of generous young surrogate mothers.

Shaping a Better Society

At Dr. Padmaja Divakar Hospitals, the brand has a Mission called “GIVING BACK TO SOCIETY”. It is a Social Service Initiative working on Welfare of the Women & Children, PARENTLESS Children, by giving contributions to NGOs like SOS, CareIndiaTrust, CRY, SAIKORIAN(run by Alumni of Korukonda Sainik Schools): » Donating Cement Concrete Benches to accommodate Old Aged, Women, Children in Public Places like Rural Schools, Bus Stations, Public Parks, etc. » Erecting “FEEDING MOTHERS” Kiosks in Bus Stations, etc. » Services through Rotary Club International, IMA, and some other voluntary organisations working on “afforestation” for ecology, etc. Dr. Reddy is positive that through such initiatives, he’ll be inspiring a powerful change in rural sociological and welfare standards.

Fostering a Growth Mindset

Dr. Reddy grows his business acumen by learning from both successful and failed companies. Within their sphere of operations too, he adopts a similar approach and learns the “Dos & Don’ts” of doing business in the industry. This approach has helped him garner utmost satisfaction from consumers of his services, as well as the involved workforce. He goes on to say that there are many CEOs he personally looks up to; makes a constant effort to mould himself to their standards. Furthermore, Dr. Reddy is also very keen on uplifting people who look up to him. He strives his best to share information with them, or extend support if they reach out. “A Teacher always improves as he teaches” – this is the motto he believes in.

A Remarkable Success Record

As of today, Dr. Reddy’s Hospitals are ranked among the “Top Ten Fertility Centres in India”, and surely the Top in “Best IVF Results

A Message to Aspiring CEOs

Succeeding as a CEO is an arduous affair that entails many trials & tribulations. Dr. Reddy too has been in such situations, hence he recognizes the importance of a strong attitude. Here’s his message to aspiring CEOs: “As said, “FAILURE is a part of SUCCESS” and keeping yourself bold and believing in the self will help you win big, over the course of time. I advise all to be Positive, Hardworking, keen on Planning, sure on execution, and cooperative with the Team you have. Also dream big and don’t pay attention to others’ opinions. Then, “Success” will surely knock your Door…”

https://www.drpadmajasurrogacy.com

FEDERAL SOFT SYSTEMS

An IT Firm Expertize in Delivering Secured Application Development, Support, Staffing, Recruitment, BPO and Payroll Cloud Solutions for various businesses Why Federal Soft Systems ?

VALUED PEOPLE

VALUE

PEOPLE.

Global Presence A global presence with operations in 2 countries and clients from 77 countires

Innovation & Collabration Work towards collaborative approach to drive innovation

700+ Employees Got people with loyalty, hard work ethic, humor, flexibility, ambition

$48M Turnover

Increasing Value Through People. FSS offering lends you unique advantages and value propositions whether you need to extend your IT capabilities or acquire Specialized IT skills to develop, manage, enhance and support your mission critical applications

About Us

Our turnover clearly indicates the market strength

“Nothing we do is more important than hiring and developing people.” We do awesome stuffs

just like good.

Established in 2015 in Bentonville, AR,USA Tier 1 Supplier to 10+ Fortune 500 companies and large & small privately held companies. We would like to be named as one of the Information Technology Consulting firm Capabilites : - Staff Augumentation - Statement of work - Product development & Payroll

Any Issues or clarifications – Kishore Kumar Yedam Chief Executive Officer +919940070983 / ky@federalsoftsystems.com

www.federalsoftsystems.com www.fssglobal.in Chennai, Hyderabad - India Bentonville, USA 040 43464266 88807 88899

Nutrition And Fitness

More Connected Than You Think See how deeply nutrition impacts our well-being.

take action against bacteria and viruses when you choose foods that provide a steady stream of key nutrients. This, in turn, gauges your fitness level. On the other hand, a poor diet can cause various illnesses that can prevent you from adhering to your workout routine.

oday, physical appearance and abilities, emotional well-being and objective measurement are some of the many contexts we’ve associated with fitness. Considered together, we use them to paint a picture of one’s personal health. But no matter how you look at it, being fit isn’t something you can achieve and check off your list. On the contrary, following a health regimen is a lifelong journey where one can always improve and maximize results. And what better way to do that than by understanding nutrition and its importance?

Role of nutrition in physical fitness

One of the most commonly asked questions thrown around fitness is “What percentage of my fitness goals will be a result of working out, and what percentage will be a result of eating right?” And the answer is always either a 60-20 or 70-30 ratio, or the vaguer “both are 100% important”. Hmm!

Impact of nutrition on the body

‘You can’t out-exercise a bad diet’ - We’ve all heard this phrase; it’s the bottom line when it comes to having a healthy body. Good nutritional habits have a far greater impact on body composition than any other component. It’s only when a combination of exercise and healthy food are implemented that successful physical transformation happens. Nutrition preserves health, increases physical performance, builds muscle mass, boosts power and reduces your body’s recovery time.

Let’s take quantitative relations out of the equation for a second and apply some logic to exercise and nutrition. The average joe may perform 3-4 weight training sessions and 3-4 cardio workouts per week. This gives 6-8 opportunities to make a positive change in your body through exercise. That same person eats 3-4 healthy meals per day. If aware of the value of meal spacing, he or she may eat 5 to 6 times per day. That means there are around 21-35 chances per week to directly and positively impact fat burning and muscle building goals through nutrition.

Warding off illnesses

“Let food be thy medicine and medicine be thy food” - Hippocrates. Though centuries old, the quote above acknowledges the importance of healthy eating and how nutrients in various foods have healing properties. The more fit you are, the more dedicatedly you can follow your fitness regime. What you eat plays a big role in how well your body can wage war against invading pathogens. Your immune system is best prepared to

Nutrition boosts mental wellness

The benefits of monitoring your nutrition go way beyond your physical well-being. It is a key factor in preventing age-related decline in cognition and improving overall neuropsychological function. The increased synthesis of neurotrophic factors in the 24

body and the resulting neurogenesis in various brain structures is mainly responsible for these effects. Proper nourishment also has antidepressant effects and has been found to serve as both a means to prevent and treat addictions. Overall, the right nutritional intake makes one feel more energetic throughout the day, sleep better at night, have a sharp memory and feel more relaxed and positive about oneself - which is the definition of mental fitness.

energy reserves between sets. What’s more, the body tries to rebuild its glucose stores and regrow those muscle proteins post workout. Consuming the right nutrients soon after exercising can help your body ‘heal’ faster.

In conclusion

The term ‘fitness’ holds different interpretations for different people. For the unhealthy, a wide range of workouts is crucial for leading a happy, disease-free life. For the average enthusiast, running, walking, or swimming are ways to keep in shape. For the fitness freaks, hitting the gym four to five times a week is more than just a hobby; it’s a religion. While for any sportsperson, a hard-core exercise regimen that pushes them to their absolute limits is THE WAY to achieve career success.

Timing of your pre and post-workout meal is key

Whether you’re a weekend warrior or a fitness veteran, fueling your body with the right nutrients before exercise gives you the energy you need to perform better. Eating before and after exercise has been the subject of much research and debate in recent decades. Considerable debate surrounds the timing, types of meals & supplements and maximizing dietary response to training. But almost all studies agree that pre-workout nutrition is vital in providing the substrates necessary to fuel a workout, repair damaged tissues, and replenish the body’s

But no matter what category you might belong to, in the end, nutrition can help you maintain a healthy fitness regimen. These two aspects of your life are more connected than you think!

Customer Experience Lab:

Revolutionizing Asia’s Customer Experience Space With Innovative Solutions and the most Innovative partner for SEA. CIO Review India Magazine has listed it as one of the Top 10 CX consulting companies. As with any established brand, Customer Lab Experience’s success has been formulated by certain key ingredients. Be it the futuristic tech, ardent values, or strong vision, these ingredients are elucidated in detail here to inspire our ambitious readers.

An Overview of The Company’s Services

Customer Experience Lab boasts of a holistic service portfolio. It combines Design Consultancy, Process Engineering, Technology Implementation & Customer Software Development to deliver curated experiences for customers. In terms of consultancy, the company offers services and solutions for Customer Experience Management, Visualization, and Journey Orchestration to bring about a Digital Transformation. With a designled thinking, they understand the overall business flow and existing customer journey across multiple channels, viz., voice, email, web chat and social channels. The company strives to understand the complications and delays that might be hindering this process. It then designs a new flow, using digital technology, leveraging data from different systems and previous interactions. The net result of this is an enhanced customer journey to deliver business outcomes more conveniently, at a lower cost and with a better customer/employee experience. This is done using a suite of products developed both inhouse and from other OEMs.

Soumya Acharya

Co-founder | Cex Lab

ndia today is witnessing a business metamorphosis that’s unlike any other we’ve seen in the economy. Companies are rapidly assimilating digitalized systems into their operational framework; the sum and substance of the “Go Digital” campaign is conspicuously pervasive throughout each sphere of business activity.

CexLab’s Ingenious Products & Solutions

Customer Experience Lab is a Genesys silver partner in ASEAN which helps in delivering world-class customer experience using contact centre.Experience Lab has been awarded the Silver Partner in ASEAN by Genesys. This gives the brand a competitive edge over other partners in terms of delivering a world-class customer experience. Given below are its various contact center software:

Amid this change, the organizations that evolved the most were companies in the CX Space. The demand for their solutions has been unprecedented given the rising technological needs of businesses. For a few companies, the advancement in CX was markedly above the rest of their competitors. They’ve created remarkable technologies, but also in the process, added new dimensions of viewing and experiencing tech in the market.

Genesys Engage: The only omnichannel and multi-cloud customer engagement solution for large-scale businesses. It helps deliver superior experiences and drive digital transformation at any scale. Combines intelligent routing of channels and work with advanced outbound and self-service capabilities.

One such company, an especially meticulous one that too, is Customer Experience Lab (CexLab), a vision of Soumya Acharya. CexLab comprises of a versatile team of CX enthusiasts who have 100+ years of combined experience in the industry.

Genesys Cloud: A radically easy, all-in-one cloud contact centre solution. It delivers personalised customer engagement on the channel of the customer’s choice. Also gives the team all necessary tools to make every moment count.

Founded in 2018, Customer Lab Experience has garnered not only monetary growth but also a plethora of recognitions. It has been recognized by Genesys as the most disruptive CX partner for APAC

leader in the industry. Besides its inherent domain understanding, it uses intelligence and automation as its underlined approach. Above all, it personalizes the customer’s interactions as per the client’s business. This helps its clients take meaningful steps to align the business with the customer sentiments.

Genesys Connect: Enables a smooth contact centre process that not only fulfills the customer but also the working employees. Thousands of businesses around the globe are using this easy, all-inone contact centre solution to deliver a seamless customer experience. SPARROW: This is an Organizational Productivity Suite which has resulted from years of experience in the CX domain and will is the in-house developed platform. Few modules are still work in progress. All the CX essentials – CRM, ticketing, survey, Unified agent view, Sentiment analysis along with a BI layer to make sense of the data, are part of its portfolio.

Fostering Growth Through Interactive Ecosystems

An integral part of CexLab’s customer service is developing a proper interactive ecosystem by various applications and processes. Its consulting approach covers 360 degree CX tools which have already created a benchmark in the market. They’ve enhanced the overall CX standards of most of its customers.

On the solutions front, the brand encompasses the following:

Another notable aspect of the brand’s approach is that they encourage customers to focus on Customer Effort Score (CES), besides the more traditional CSAT and NPS. Many of its clients show appreciation for this by being their brand ambassadors.

Digital Transformation: Engages a design led thinking process

and software development methodology with a focus on business modernization, digital transformation and customer experience as key business drivers. It uses a set of

CEX Lab’s Marketing Initiatives

Productivity Tool: infra and data agnostic tools which can be easily

While many companies spend a fortune on paid marketing and campaigns, the scenario with CexLab has been vastly different.

mounted on the existing technology stack without much effort or investment. The tools cater to important aspects of customer service, such as Quality, Analytics, Process Automation, Screen Consolidation, NPS, Omnichannel Management, etc.

As a startup, the brand hasn’t been active in marketing is offerings/ services on paid channels. What has worked for it, thus far, are the recommendations from its happily satisfied clients. These have served as a means for powerful word-of-mouth marketing.

Customer Experience Cloud: This entails a cloud contact

centre (CCaaS) strategy suitable for startups, mid market and large enterprises. Besides the omni cloud channel contact centre, these solutions also assist an enterprise to serve across different phases of a customer journey by leveraging cloud platform. Pay-as-you-go, data security and scalability are its key benefits which will be available globally through a strong network of partners.

Furthermore, the brand also maximally leverages its great team as part of its marketing strategy.

A Journey of Values & Principles

Since the inception of CexLab, the brand has nurtured an employeefirst culture. This is coupled by its one-of-kind product collection and a high level of customer service delivered by its highly-trained organization experts. CexLab furthermore always stays true to its principles that guides each decision. This commitment to its employees, their growth and the culture that it has built has landed the brand in a very good place today.

CX Consulting: Includes process consulting and gap analysis for user experiences to help enterprises with strategies across the journey. This entails varied approaches where the customer is kept at the core while designing technology solutions around it. The customer journey is mapped first and the technology implementation path is chosen accordingly.

While initially CexLab has operations only in India, it expanded to the ASEAN countries the very next year. It is currently a 70+ member team with offices in 7 locations across India and South East Asia. The brand has been growing at a rate of 100% year on year, and wishes to nurture this progress incessantly.

Through the aforesaid services, Customer Lab Experience envisions not only creating winning experiences across the customer journey, but also elevating the Customer Happiness Index on the whole. It has thus created a brand credo that emphasizes some staunch values, as elucidated in the following stanzas.

A Message To Aspiring Entrepreneurs

Trust: A Foremost Priority of the Brand

Being the Co-Founder of a startup, Soumya is well-versed with the essentials for entrepreneurship. He shares his insights in a concise yet effective message for our readers:

One of the most integral aspects of customer experience is the trust they place in a brand. Without it, not much can be achieved in any capacity.

“Water will find it’s own level. So don’t think too much. Have the big picture in mind but concentrate on what needs to be done NOW. The idea that small things can have non-linear impacts on a complex system is apt in a growing organization.”

Customer Experience Lab very well understands the truth of the aforesaid lines, hence it strives to create the ideal customer experience pre-sales and post-sales. It looks at some insightful questions to steer its approach: »

What would encompass a customer’s relationship with a brand?

Would it and should it be defined based on a single interaction between the customer and the brand?

Is this possible in the long term when customer interactions converts to heightened operational effectiveness?

In addition to this, the company emphasizes becoming the knowledge

Sparking a Wave of Transformation With InsurTech & FinTech Solutions a Bachelor of Arts Engineering degree and a Master of Arts (Electrical Sciences) degree from the same university. He also holds a Master of Science (Computing) degree from Imperial College, London. In addition to his technical education, Kevin also boasts of significant work experience in the field. He started his career for Schlumberger Asia in 1979 as a Field Engineer and Manager. He was posted to China to run its USD 12 million annual operations in Liaohe. In 1985, he left the company to pursue his Masters in Computing at Imperial College. Later, in 1988, Kevin joined Artificial Intelligence Ltd, UK as a Research Engineer working on massively parallel AI Applications. He then played a major role as a Consultant with Strand Software Inc, US, Oregon Advanced Computing Institute and was appointed as a consultant to Boeing Aerospace Inc, US (1989 – 1990).

Fulfilling Needs Through Holistic Services

Working in various tech-based roles over the years, Kevin has acquired immense industrial acumen and an intuitive understanding of customers’ needs. This is remarkably evident in his company’s holistic services, which encompass all procedural needs of customers: Predictive Analytics with Machine Learning: Used for predicting new products to buy, churns & lapsation, underwriting, etc.

Kevin Steer | CEO | 121Advisor

Multi-lingual Chatbot for Financial, Insurance & Takaful (FITbot): Multi-lingual Robo Advisor and a chatbot utilize hybrid trees and natural language processing (NLP) to engage with customers to offer a more personalized customer experience and generate more referrals.

hen speaking of the finance sector, we cannot help but acknowledge the unprecedented advancements in FinTech & InsurTech. The niche has been subject to a series of metamorphic upgrades that’ve completely changed the way we view finances. Be it the avant-garde technology or impeccable portfolio management, umpteen aspects of these changes are conspicuously advantageous for corporations. To propagate the same, a few companies, above all, have pioneered strong initiatives in this niche. These initiatives have caused a palpable market impact; one that has benefited customers at multiple levels as well as raised the overall standards of the industry. In the Asia Pacific region specifically, the company that showed the most promise on this front was 121Advisor. Based out of Malaysia, 121Advisor provides FinTech & InsurTech solutions to the Banking, Insurance & Takaful sectors. One Two One Advisor was co-founded back in 2010 by Kevin Steer, a renowned international entrepreneur. Since its inception, the company has ardently beared the motto: “We Don’t Follow Trends, We Make Them.” The company’s trendsetting feats have justifiably garnered it a place in our list of “30 Most Trusted Brands to Watch 2021”.

Web Portal Solution for Sales & Servicing (WebPoS): Multilingual mobile responsive website and portal solutions enable clients to experience a unified, personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed. Referral Management & Marketing Automation (ReMMA): Used for banks to effectively and efficiently auto-assign leads, track, and manages lead referrals and conversions based on user-defined workflows. Marketing automation results in personalized content delivery targeted campaigns, and engagement. Sales Activity Mobile App (SAMA): Allows agents to effectively plan and manage sales activity to ensure all leads and prospects are addressed. Managers can monitor real-time to render assistance where necessary.

121Advisor: The Expertise That Drives The Brand

Choices Online Sales (COS): Allows customers to purchase sales online. The Choices Online Store (COS) allows insurer and takaful operators to leverage a mix of technological innovations from the Enterprise Digital Framework. The Choices Online Store allows carriers to configure their online products through the Enterprise Product Configurator (EPC) and offer directly to consumers via WebPortal Solution (WebPoS).

Like any successful brand, probably the most noteworthy aspect of 121Advisor is the entrepreneurial mettle of its founder. Being the driving force of the company, Kevin Steer has tactfully ‘steered’ 121Advisor to achieve ever-greater milestones, all thanks to his varied professional & educational experience. Kevin graduated from Cambridge University (UK) in 1978, and holds

is the emphasis in innovations. The company is widely known for its avant-garde concepts, more specifically its disruptive platforms.

Sales Activity Mobile App (SAMA): Allows agents to effectively plan and manage sales activity to ensure all leads and prospe Sales Activity Mobile App (SAMA)cts are addressed. Managers can monitor real-time to render assistance where necessary.

121Advisor’s Disruptive New Platform

According to Kevin, most millennials in the Asia-Pacific region aren’t well-versed with financial planning and often max out their credit cards, eventually getting into debt. They thus need to be educated on their lifestyle, financial goals, and recommended products that they can buy online. With the launch of www.u12know.com, 121Advisor endeavours to build a disruptive knowledge portal offering advice on lifestyle, financial & (in future) health goals. This will help them understand their needs and create a plan to help them create lifestyle & business financial plans. For each country, this will be translated into the local language. The company has created Health Calculators, and plans to introduce a “Total Health Score” which will assess whether an individual is healthy, sick, or unhealthy. In its 10-year-long existence, the company’s ingenious solutions have been widely recognized by many eminent brands in the market. They’ve helped it carve a unique space for itself in the market.

Mobile Sales Platform for Insurance & Takaful. Entails a Mobile Sales Platform for Insurance & Takaful, where Windows, IOS & Android are implemented. All of this is fully Regulatory Compliant. Community & E-worksite Marketing & Distribution (CeMD): Community portal solution allows organizations to engage with community members to nurture trust and create advocates, thereby Improving customer retention. Enterprise Product Configurator (EPC): Reduces the time to market for insurance and takaful products. Built to rapidly set up product rates, illustrations, validation engine, and an automated testing module allows quick product deployment. Multi-channel Distribution Management Solution (McDMS): For general agencies, IFAs, brokers, Agency Leades Corporations ALCs to simplify operations by consolidating their diverse requirements. Features a built-in performance management and compensation computation, which improves clients’ sales and reduces administration costs.

The Company’s Eminent Customers

121Advisor’s clientèle boasts of some very Illustrious companies. The most noteworthy ones are given below: » AIA. » Manulife. » AmMetlife Takaful. » AmMetlife Conventional. » MCIS (part of Sanlam Group). To serve more such customers, company is continually striving to increase its reach by bolstering its presence across global markets. It thus has some ambitious expansion plans in the pipeline.

Takaful & Insurance Mobility Made Simple (TIMMS): This is a mobile straight-through solution designed specifically to cater for the need of mobility on Point-of-Sales for Insurance, Takaful and Financial services. Designed to support cross-platform such as iOS, Android and Windows, TIMMS covers both offline/online sales mode which enable sales team to manage their leads, track their sales activities, create quotation, generate sales illustration, perform smart underwriting, etc.

Envisioning a Global Impact

At present, we have grown to 20+ companies in Malaysia, and plans to further expand its operations in Asia in Singapore and Indonesia. On the global level, it plans to expand in the European and USA market as well. The company is constantly inventing disruptive platforms and its latest innovation, we have grown u12know to 4,000 users. It’ll soon initiate the launch of u12know in the Singapore & Indonesian market.

Customer Self Service Portal (CSSP): This is an on-demand access point enabling customers to view their insurance/takaful account, anywhere and anytime. The portal provides a safe avenue for customers to update their personal information, pay premium, switch funds, print documents, update beneficiary details, request policy changes and engage in filing claims and processing, which traditionally would take weeks to be executed due to siloed lines of business. 121Advisor integrates all of the above solutions into its comprehensive product called ‘Customer First Connected Enterprise Digital Framework’. The company’s services are further distinguished by their strong brand credo, which consists of some integral core values.

Some Powerful Tech Insights

Being the founder of a globally recognised company, Kevin imbibes the ideas of some global leaders in his business strategy. On an end note, he shares some insightful quotes from world-famous techies:

“A well-executed user experience builds trust. “ – Tom Creighton, Wealthsimple.

The Core Values That Drive The Company

“Millenials are the least insured generation since WWII.... insurance companies are ripe for disruption.” – Mark Dowds, Trov.

Kevin ensures that his company adheres to stringent value system, the pillars of which are: Innovation: The company encourages state-of-the-art thinking and encourages growth at every stage of their operations, at every facet as well. Integrity: The team practices integrity in everyday activities, from the most mundane routine tasks to huge business decisions. Teamwork: The company encourages cooperation and collaboration to boost productivity. Quality: Utmost effort is made to ensure the best possible service quality to customers. Out of all the core values, the one that’s perhaps most conspicuous

“True AI needs quantum computing to support (it), but Augmented Intelligence is transforming industries today. “ – Pavel Adbur Rahmam, IBM. Kevin furthermore goes on to say that all budding entrepreneurs, irrespective of tech or non-tech, should assess the risks and look at the potential to expand. Continual data-driven growth is the way to go for businesses of the digital age.

The best places to visit in O

ne of the most surreal destinations in India is the state of Kerala, better known as the ‘God’s Own Country’. This place is best known for its backwaters that hold spectators with wonder. Kerala is called the ‘Spice Capital of India’.

4. Munnar

Another fascinating destination along the Western Ghats is this gorgeous hill station in Kerala which is 1600m above sea level. Covered by the never-ending tea plantations and lush green forests, Munnar has some famous tourist spots such as: Marayoor, Meesapulimala, Lock-Hart Gap, Chithirapuram, Dolmens, Indo Swiss Diary Farm, Top Station, Rajamala, Kolukkumalai, etc.

Let us look at some of the beauty spots on this prismatic land that is filled with both beauty and appeal to visit for:

1. Cochin

It is a unique place in Kerala that is rightly called the ‘Queen of the Arabian Sea’, is a perfectly beautiful port city. This attraction point is a junction of numerous cultures and traditions that has embraced all the modern outlook and become the most developed metropolis in India.

5. Wayanad

Located in the centre of the Western Ghats, Wayanad ranks top in the list of other places to visit in Kerala. This stunning hill station is at a height of around 2100 metres and its enchanting beauty with the lush and pristine forest is breathtaking.

Some of the tourist attractions are: St. Francis Church, Bolghatty Island, Fort Kochi, Vypeen Beach, Marine Drive, Guruvayoor, Chinese Fishing Nets, Andhakaranzhi Beach, Basilica of Santa Cruz, Thrikkara Temple, Cherai Beach, etc.

Other places of interest are: Kanthanpara Waterfalls, Chembra Peak, Soochipara Falls, Sentinel Rock Falls, Banasura Sagar Dam, etc.

6. Kollam

2. Alleppey

Located close to the turquoise Lakshadweep Sea and enhanced by the beauty of Ashtamudi Lake, Kollam is a perfect holiday spot. Here you may feel the indigenous culture of Kerala including agriculture, cashew processing etc. Some of the beautiful beaches include Kollam Beach, Tangasseri Beach and Thirumullavaram Beach.

This is a heavenly tourist destination in Kerala better called the ‘Venice of the East or ‘Backwater capital of India’. Seated on the banks of the beautiful Vembanad Lake and viewing the popular backwaters is an alluring enjoyment for tourists. Some of the tourist attractions are: Kuttanad, Alleppey Beach, Krishnapuram Palace, Backwaters, Arthunkal Church, Marari Beach, Pathiramanal.

The other places of must visit are: Rameshwara Temple, Deer Park, Thangasseri, British Residency, Jatayupara, Sasthamkotta, Thevalli Palace, Chavara, etc.

3. Kumarakom

Along with the magical charm of the Vembanad Lake, this place holds another alluring beauty for the backwaters. Located within the proximity to Kottayam city, one can find beautiful evergreen coconut grooves, breezy rice fields, enjoy backwater cruises and houseboat stays.

7. Thekkady

A trip to Thekkady must not be missed while you are in Kerala since this place always wears the colour of Mother Nature. Thekkady holds a rich collection of spices not found anywhere in our country along with numerous exotic wildlife species. The famous Periyar National Park here holds a fascinating range of bio-diversity.

The famous tourist destinations are: Meesapulimala, Attukal Waterfalls, Kundala Lake, Nyayamakad, Vattavada, Pallivasal, TATA Tea Museum, Cheeyapara Waterfalls, Devikulam, etc.

Some other places to visit are: Periyar Lake, Gavi, Panchalimedu, Chellarkovil, Cardamom Hills, Pandikuzhi, Vandiperiyar, Kumily, etc.

8. Kovalam

Beach lovers should never leave this place unvisited because of its alluring beauty like Goa. Located along the coastline of the mesmerising Arabian Sea, it is undoubtedly a fascinating tourist destination that happens to be the capital of Kerala. Visitors can do fun-filled activities along some of the beaches like Kovalam Beach, Lighthouse Beach, Samudra Beach and so on. Other tourist attractions include: Kovalam Art Gallery, Aruvikkara Dam, Karamana River, Valiyathura Pier, Veli Tourist Village, Neyyar Dam, Edakallu, Halcyon Castle, etc.

9. Kozhikode

The aura and essence of Kozhikode are like a kaleidoscope, counted as a diverse beauty destination along the Malabar Coast, with many historical landmarks giving it the picturesque of the Dutch and British era. Other tourist attractions include: Kadalundi, Thikkoti Lighthouse, Kozhippara Falls, Lion’s Park, Tali Temple, Beypore Beach, Thusharagiri Falls, Kalipoyika, etc.

Eturi Corp:

Leading The Way In Mobile Management Market With Value-Based Offerings MDM market segment within a short time. Come, let’s have a look at his company, offerings, entrepreneurial outlook, workplace culture and more.

Overview of his company and offerings

With in-depth experience in remote management software, Eturi Corp develops practical cross-platform mobile device management (MDM) solutions. Smartphones and tablets are undeniably an essential part of modern businesses, classrooms and homes; the company thus believes that a balanced approach to technology in these domains is key to enhancing productivity, creativity, and interpersonal relationships. Accordingly, Eturi Corp’s offerings include:

Amir Moussavian

Founder and CEO | Eturi Corp

Managing a fleet of devices across multiple technologies and platforms is not easy. The solution is MDM software. But is it worth the money? What does it bring to your organization, and does it allow you to exercise the level of Management you need?

OurPact The flagship product of Eturi Corp, OurPact, is a top-rated screen time parental control app in the market. The powerful mobile application is created to protect kids and supervise their online behaviour. Millions of families (of all sizes) use this platform to encourage responsible use of devices from an early age. Since its creation, OurPact has grown to become the number one parental control app, receiving widespread recognition among parents as consumers.

Motiv Motiv is the corner-office view into today’s hybrid work structure. Its target audience is the SMB market, focusing on CEOs & business leaders looking to receive productivity metrics on their remote or distributed workforce. A mobile-first dashboard, Motive provides these individuals with insights, allowing them to ensure their teams work effectively, collaborate on critical projects, remain engaged and do not experience burnout. The app ensures the highest level of employee privacy, with reporting focusing on team collaboration. It requires no plug-ins, and nothing is downloaded on company computers.

Both products are available on iOS and Android. Eturi’s sophisticated platform architecture effectively manages any mobile device across any network. Its software enables device functionality to be blocked, granted, or throttled remotely on 3G, 4G LTE, 5G, and Wi-Fi.

MDM Mobile Device Management (or MDM) is the most efficient way to administer mobile devices. Since recent times, laptops, smartphones and tablets have increasingly begun to fall under MDM control. However, now with the arrival of Bring Your Own Device, Enterprise Mobility Management (EMM) tools have also started to get incorporated into MDM.

Inception to inspiration

The saying ‘necessity is the mother of all inventions’ couldn’t hold more true than in the case of Amir Moussavian and his brainchild company.

While corporate and academic settings are increasingly adopting the mobility culture, it also calls for enhanced data and content security to avoid misuse of business-critical information. This is where Amir Moussavian comes in! The gentleman is the Founder and CEO of San Diego (USA)-based Eturi Corp. This global software company has become a leader in the

With over twenty years of technology management experience under the belt, Amir specializes in nurturing innovative technology companies from start-up to growth and expansion to acquisition.

Eturi Corp began in 2014 with a product idea that was very personal to Amir. As a father of two, he saw the need to manage screen time on his daughters’ devices and launched OurPact in 2015. In fact, it was Amir’s vision and development of OurPact that developed the parental screen time market.

contributions. Amir has fostered a culture where employees: » » » » » »

In 2020, COVID-19 dramatically restructured work practices to a decentralized workforce. Amir realized this shift left many employers seeking ways to evaluate their team’s activity. Thus, Motiv was born.

Trust each other implicitly Challenge every convention; do not settle for the status quo Communicate with clarity and listen with intent Collaborate openly Innovate to deliver leading-edge products Keep upskilling regularly

Staying ahead in a dynamic industry

Today, in 2021, that same zeal for innovation has powered Eturi Corp to enter the SMB market.

Technology, especially mobile, is a rapidly evolving sector. This is especially true nowadays where it is providing an opportunity for endless creativity, innovation and an environment that can fuel someone’s entrepreneurial spirit.

Eturi Corp’s initial challenges

When entering the MDM market, there are several challenges, two of the biggest being security and user experience. Amir takes great pride in that all apps developed by his company keep user data private and secure. As a techpreneur, he has always ensured the best user experience possible and laid a foundation that allows his team to easily and quickly expand features based on user preferences.

Leading any company requires looking ahead and making quick decisions – often at the expense of progress already made towards an alternate goal. This couldn’t be more true in the mobile application solution space, where both a company and its competitors can take an idea to conception in a relatively short time.

Defining trust through relentless commitment towards data privacy

Accordingly, the most critical aspect of Eturi Corp is the innovation it continues to deliver with each product. Amir Moussavian believes a marketing campaign is secondary unless one offers a gold-standard product. A healthy combination of creativity, decisiveness and robust processes are essential to success in this fast-paced field. Such an environment energizes his team to develop the most innovative, easyto-use and secure products on the market.

The same goes with Motiv; the app offers business leaders insights, not oversight. The goal is to gather high-level data that generates information necessary to maintain a productive and effective team.

The brand’s vision for the future

Trust is a critical element in Eturi Corp’s DNA. Right since OurPact’s initial development phase, implementing the highest security and data protection was prioritized. The company built it with a trust-centric philosophy, assuring parent customers about their children’s online safety.

For now, Mr. Moussavian’s focus remains on OurPact and Motiv. However, his team is keeping an eye on market trends. Eturi Corp’s business plans remain flexible enough to expand its portfolio in case an opportunity crops up.

A personal approach to building customer trust in a tech-driven age

Motiv is in its infancy, and Amir has an aggressive roadmap to enhance features both horizontally and vertically. The company is all ears to customer feedback for enhancements that can elevate the customer experience.

Mr Moussavian believes technology is the key to tackling problems and inefficiencies, and he consistently challenges his team to think the same way. Identifying problems and defining solutions, team brainstorming sessions, whiteboard, hack offs, competitive analysis, research, and talking to current or potential customers - all this helps Team Eturi refine its solutions. Building a roadmap early in the process is foundational but being flexible to adapt and adjust is just as essential to the company’s long-term success.

While for OurPact, Eturi plans to re-examine and enhance the strong features already on offer. In summer 2021, it started rolling out some of these enhancements, thus continuing its promise of delivering the best user experience possible for parents and families.

Says the businessman, “We’ve embraced a personal approach that allows our products to resonate with customers effectively. Their challenges are our challenges, so when we look to solve them, it’s first and foremost from a personal perspective. It also engrains a level of trust that you might not see with other companies and their customers.”

For the upcoming year, Amir is quite excited about the growth opportunities as Eturi will keep delivering enhancements frequently, which will offer significant value to customers. He is committed to ensuring continued growth and upskilling the team. Additionally, the entrepreneur is actively involved in mentorship, hunting opportunities to empower students with business skills. Notwithstanding the pandemic, he plans to give back to the community and industry.

A key factor that honed Eturi’s reputation is avoiding compromising on quality. Eturi Corp eschews rushing a product to the market even if there is a legitimate need or an urgent market gap, as poor quality can directly reflect its effectiveness and stain the brand’s reputation.

Amir Moussavian’s advice for young entrepreneurs

The businessman emphasizes the importance of patience while building one’s brand and advises aspiring entrepreneurs to steer clear of shortcuts. “Plan for the best and be prepared for the worst. As we went through 2020 and into 2021, we’ve certainly seen this come to life”, he adds.

Work culture at Eturi Corp.

Mr. Moussavian has always been an entrepreneur with a unique outlook. The entrepreneur believes, having the right team and a clearly defined culture is important and has invested a great deal of time honing both for Eturi. Every team member is equally invested in the growth of the company & their actions prove the eagerness to make it an industry leader. The team celebrates all achievements, big or small, team wins or individual

An Innovative Solutions Provider that has transformed the Foundry Industry From brand versatility to ingenious tech, there are numerous elements behind the stellar success of MAGMA. This article will elucidate these elements to provide some rich insights to our readers.

Mr. Srikanth N S Addala

General Manager | MAGMA India

year from now, organizations across the world had to make uncomfortable and uncalled-for decisions, thanks to the pandemic. The implications of COVID-19 completely changed the way businesses function and thrive in the market. Only a select few companies since then have managed to pick up the pace and reinvent themselves as per the dynamic market demands. The most noteworthy feat, on an evolutionary front, is in the fact these companies have not only shown resilience to volatility but also managed to improve the overall service standards in the market. Their unparalleled innovation and arduous market endeavors make for a truly inspiring success story. One of such inspirational companies is MAGMA, a worldwide leading developer and supplier of software for simulation and optimization of casting designs and processes. Despite the adversities put forth by 2020, the brand has managed to excel and grow in every facet of its operations. 36

MAGMA’s Inception Idea The seed for any successful company lies in a powerful idea. Although intangible, this is a mighty force that can change industries once fructified. MAGMA was founded back in 1988 in Germany. The idea driving its inception was to curb component defects, design flaws, and traditional error-prevention methods used in the foundry industry. With this vision, the company started offering MSMEs and SMEs the best standard technology through its product MAGMASOFT®. Over the years, MAGMA has relented incessantly in perfecting and recalibrating its software as per the changing needs of the market. In the process, it has conceived a multitude of avant-garde concepts that have redefined the prevailing paradigms of technology. Today, with over 30 years of market experience, the brand has established a solid recon in helping customers optimize

their business and compete with the leading industry players. It is also regarded as an industry pioneer in the world of simulation software and steel casting. A great part of the brand’s success can also be attributed to its ultramodern and comprehensive services.

boasts of 50 software developers and more foundry engineers than in most foundries. They’ve been instrumental in building one of the industry’s most powerful “casting competence centers”. The company’s global presence and customer appreciation are palpable in 60 countries, established by offices and subsidiaries in the USA, Singapore, Brazil, Korea, Turkey, India, China, and the Czech Republic. In addition to this, more than 30 qualified partners represent MAGMA around the world.

The Brand’s Ingenious Services As a sought-after company MAGMA offers robust, innovative solutions as well as strong partnerships with the Steel Casting industry. It boasts of a diverse service portfolio that includes one major product, namely MAGMASOFT® Autonomous Engineering. Through this product, the customer gets access to cost-effective solutions in tooling layout, production, and component design. MAGMASOFT® is currently

Plans for the Future An organization’s success and growth depend on how it plans for the future. Going forward, MAGMA has numerous ambitious plans to expand its reach further through its 3 main initiatives:

used throughout the metal casting industry, especially for the robust design and optimization of cast components in automotive and heavy industry applications. Another noteworthy front of the brand is the MAGMAacademy, which offers a wide array of opportunities for further education through training courses, workshops, and seminars. The MAGMAacademy offers various opportunities both for personal and for professional continuing education to MAGMASOFT® users as well as avid learners of casting simulation. MAGMA’s comprehensive approach towards customer support, educational offerings (via MAGMAacademy), and competent engineering services offer a systematic methodology for optimization in metal-casting processes. All its customers are thus able to tactfully integrate and use MAGMA’s tools, helping them achieve remarkable technical benefits and cost-savings for their company.

1. MAGMAinteract®: A software for the visualization of MAGMASOFT® results. It is a free 3D-viewer that enables the intuitive display of information exported from MAGMASOFT®. It promotes communication between all parties interested in MAGMASOFT® results within an organization, as well as with suppliers and customers. It also allows quick and easy presentation of information whilst creating the basis for sound decisions. 2. MAGMAacademy: An educational platform that offers a wide range of qualification opportunities for the optimization of castings and casting processes. It focuses on all foundry, tooling, and purchasing professionals and is available at nine of the MAGMAacademy sites worldwide. As a MAGMASOFT® user, one gets the opportunity to continuously evolve from a professional user to an expert via the MAGMA ACADEMY STEPS.

The Brand’s Approach towards Customer Satisfaction MAGMA’s business model thrives on customer service. To ensure optimum customer satisfaction, the brand stays updated on the technical advances of the industry. The team of experts at MAGMA also undergo technical training courses from the company’s headquarters in Germany that prepare them for any situation. Moreover, the company likes to use a systematic methodology to accomplish the customer’s desired goals. This is achieved by performing simulations as virtual experiments and setting them in action thereafter. With the help of such a methodology, complex technical challenges are simplified and the appropriate engineering Tools are chosen from MAGMASOFT®. General Manager of MAGMA India, Mr. Srikanth N S Addala elucidates this saying, “We not only use this approach in optimizing the casting and Tooling designs but also in every aspect of the customer engagement to keep the whole process efficient.” The utmost efficiency and precision of these processes have set an example for other companies in the industry.

3. MAGMA CC: This is a fully integrated and practically relevant turn-key solution that offers meaningful information for the simulation-based optimization of vertical and horizontal continuous casting processes. MAGMA CC involves the calculation of flow, solidification, and stresses, taking into account primary and secondary cooling. MAGMA’s evolutionary products are but the natural consequence of an entrepreneurial streak; to attain a similar trajectory, one has to imbibe certain non-negotiable strategies. A Token of Advice for Entrepreneurs “Today’s competitive market is characterized by accelerated change, innovation, and massive amounts of new information in almost all product and service categories. Changing customer needs fuel a large part of this rapid market development. One way to ensure your company’s success is to make quality and customer satisfaction a top priority for all the employees in your company. Make sure your company offers ‘customer management, not just “product management or service management” says Mr. Srikanth N S Addala, General Manager - MAGMA India.

Making a Global Impact MAGMA’s brand value is further bolstered by its remarkable global presence. Worldwide, MAGMA employs more than 220 people in development, support, sales, and training, of which 105 are located in Aachen, Germany. The company furthermore 37

SUCCESS STORY The success story of Deepinder Goyal - the Founder of Zomato

In India, the food delivery segment has been witnessing a rapid surge, especially in this pandemic situation. Late-night food delivery and cravings or getting any desired meal at any hour of the day has become a common phenomenon. This brings the food delivery service more frequent and at certain times on an urgent basis. However, despite various food industries having a huge potential market in India at present, there are only a few brands that actually dominate this industry and Zomato accounts for one of them. Zomato, an Indian restaurant aggregator delivers food to almost every Indian city. Right from menus to reviews, it covers all necessary information required about a restaurant, including any special mentions regarding the bestseller item of that restaurant. It was founded by Deepinder Goyal, the man whose idea and efforts have turned Zomato into one of the most successful food delivery services in our country. 38

has achieved a rise from the lowest moments of despair and distress to revolutionizing an entire dynamic food segment. The company has expanded its operations to Dubai, South Africa, the Philippines, and SriLanka, UAE, Qatar, the US, and New Zealand. During FY 2011-2012, Zomato Media Pvt. Ltd. reported revenue around INR 2.04 crores that kept rising later. Today, the website of Zomato has over 2.5 million viewers.

Brief introduction about him

Born in Punjab, India, on 26th January 1983, Deepinder had his education from the Indian Institute of Technology, Delhi. He was a middle-class family child, who after completion of his graduation, showed his keen interest in the food segment and always wanted to encourage his interests by working out for a venture that would help people with their lunch, breakfast and dinner through the convenience of an app. However, owing to financial pressure from this family side, his struggle towards finding something innovative became more challenging.

The idea of Zomato

Ordering food previously was never easy. People before used to go to restaurants to buy food or while ordering online had to choose from multiple restaurants ignorant of their food quality and reviews along with any available discounts. Deepinder, after graduation joined Bain and Company as a Senior Associate Consultant in 2006 during which he founded FoodieBay.com which he later renamed as Zomato.com at Bain and Company, everyone used to stand in long queues to place their orders, so this made Deepinder think of something convenient and hence with his college at Bain he came up with the idea of Zomato, to save time and money while ordering food online.

The growth of Zomatounder the guidance of Deepinder Goyal

Deepinder Goyal Founder of Zomato

Deepinder’s idea made a new kick-start to the entire food tech industry. Soon after he found Zomato, he started to get positive responses and people started to show their interest that further led him to add more restaurants to the list. Deepinder was supported by ample funding from Edge, which invested around $1 million on 11th, August 2006 on Foodie.com later changed to Zomato.com. After this, food delivery and order took a storm and later on several other investors started investing in it. In 2018, it was entitled with the status of a unicorn which ended later in 2020 by closing a $660 million primary financing round at a post-money valuation of $3.9.

Deepinder Goyal recently has proudly announced the highest ever ordering surge recorded by Zomato during December, last year, receiving a record of 4,100 orders per minute on New Year’s Eve.

Gradually, Deepinder started to infuse newer and modern ideas into expanding his venture by expanding its reach and launching its application name ‘Zomato’ in iOS, Android and Windows. In Hyderabad, Chennai and Ahmedabad, Zomato first took a rapid growth. Later, Deepinder collaborated it with Citibank which was named ‘Citibank Zomato Restaurant Guide’. With each passing year, Zomato needed more funding as it began to maximize its operations but owing to its success, Zomato was never obstructed.

Zomato today

Deepinder’s efforts made him so much success that he stands today with a net worth of Rs 2,200 crore as of January 2021. Under his leadership, Zomato has bagged multiple awards, mostly user’s choice showing customer satisfaction. Deepinder 39

ArBhar Consulting Pvt. Ltd:

Indian Firm aspiring to replace the Big5 in India – Making Consulting Available and affordable across India.

hen thinking of India’s consulting scenario, we often imagine small companies that offer services to startups and MSMEs. Even the larger consultants, in effect, mostly only cater to big brands within the Indian market. There’s a conspicuous lack of consultants who serve an established MNC clientele in a noteworthy manner. ArBhar Consulting Pvt. Ltd, a vision of Vijay Sampathkumar, is a Mumbai-based consulting firm that seeks to bridge this gap in the market. It specializes in Management Consulting services that prominently focus on improvising solutions and reducing the costs of business operations. Established in 2017, ArBhar Consulting has already made its mark in the industry serving a clientele that includes Fortune 500 Cos, Large Indian Conglomerates, Manufacturing, FMCG, Aggregators, Retail Chains & NBFCs. Many large textile companies and colossal business groups in India are part of their clientele. From an illustrious client base to leading-edge services, there are certain integral elements that’ve constituted success for ArBhar. We’ll be elaborating them in this article for the greater benefit our entrepreneur readers.

The Inception Story of The Brand

Vijay Sampathkumar | CEO & Founder ArBhar Consulting Pvt. Ltd.

Before starting ArBhar, Vijay worked in various large corporations, such as Dell, Symantec, Iron Mountain, and Hitachi for more than 25 years. In working with these companies, he realized there were no Indian consulting companies that were part of the Big5. Consequently, he decided to leave them and start his own consulting firm. Thus was born ArBhar, with a vision to become a world-class entity. The intriguing bit about ArBhar’s inception is how its brand name was conceived. The first name they asked for from the Ministry of Corporate Affairs was “Writing Pad Consulting”. When abbreviated, this translates to WPC, and PwC is the second largest professional services network. This is why they asked for the name. The name, however, was repudiated, so they submitted more names that were rejected too. The last name that was submitted was “Harbour”, which was scrapped as well. After playing around with the letters, they came up with ArBhar and named the company accordingly. Vijay started his company as a one-person-show and now, it has grown to 120 employees across 12 cities. He got his first customer within the second week of starting his business, and since then, ArBhar has reached 150+ customers. A great part of the company’s robust growth trajectory can be attributed to its comprehensive service approach.

ArBhar’s Extensive & Holistic Services

Team ArBhar ensures to keep its offered solutions ‘very simple’, as avoiding complexities helps them to pay heed on the effectiveness of the offerings. The turn-around time of the team also is quite agile. Furthermore, their solutions are ensured to be customized as per the unique requirements of clients. They recognize the challenges being encountered by the enterprises and deliver the solutions after a thorough assessment of their needs. Given below are the service areas covered by the team: » Process Optimization » Audits » Analytics As a Service » Cost Optimization » Verification Services » IT Security As Service » Enterprise Risk Framework Ensuring its nationwide presence, ArBhar is rendering its endto-end solutions in different locations of the country, such as Mumbai, Delhi-NCR, Pune, Bangalore, Hyderabad, Chennai, Kolkata, Chandigarh, and Trivandrum. To further extend their reach, they’re striving to inaugurate workstations in cities like Ahmedabad, Coimbatore, Indore, and Cochin. On the international scale, the company’s services extend to the European markets where the company is headquartered in London. They are also targeting the South Asian countries like Sri Lanka, Bangladesh, and Nepal. ArBhar’s relentless drive for service and expansion was conspicuously evident even during the pandemic, when most of the business world had experienced an abysmal decline.

research programs are focused on cost-optimization prospective only. The team performs in close collaboration with clients, ensuring thorough research of their pain points so as to offer them best-in-class solutions. Owing to ArBhar’s consistent R & D efforts, the firm has been able to garner a clientele of corporate giants in just 3 years. Even the rival enterprises are bestowing its efforts with words of admiration, which in itself is a great achievement. The company has already achieved 3X growth despite the lockdown, and this year, it is striving to achieve 10X growth with its avant-garde initiatives. Going forward, the management envisions increasing the headcounts in the company to over 1 lakh; to be the source behind 100 thousand happy families. Mr. Vijay envisages witnessing the dream house of each of his employees without them paying any EMIs. Ultimately, Vijay aspires to make ArBhar the Topmost Consulting Firm in India by 2027, and also create a cosmopolitan presence for the brand. The CEO shares some thoughtful insights on entrepreneurship as a final note for our readers.

Overcoming The Covid Crisis

Amidst the reigning chaos caused by COVID-19, the team members’ determined approach allowed them to extend their reach to new cities. Mr. Vijay asserts that the situation ushered by this novel virus is indeed distressing, but at the same time, we cannot sit back and wait for miracles to happen. The endeavours of his company, thus, are inclined towards making the best out of the adverse situation. During the Nationwide Lockdown, they intently extended their reach to new organisations and expanded the client base effectively. Furthermore, they’ve ensured to intervene in newer markets and expand their territories throughout the pandemic. Even amidst such critical times, the Management at the company increased the manpower to 30-40%. The digital front of the company has also undergone significant development during the Covid Crisis. To bolster its online presence, ArBhar’s management has utilized the available time to reframe the company’s website. They are heavily investing in Search Engine Optimization (SEO) and advertising campaigns to reach out to a vast customer base. The utmost development efforts are also noticeable in ArBhar’s R & D front, which has been a major defining feature for its brand.

Vijay’s Message For Aspiring Entrepreneurs

Becoming a successful entrepreneur is a journey of constant growth & learning. Mr. Vijay very well understands this fact, hence he advises certain non-essential steps that all new entrepreneurs must take as part of the process. Here’s his message for them: “For budding entrepreneurs, customer satisfaction should be the key focus rather than the product development. Keep a track of the customer feedback, which is crucial for the success of your business venture. While hiring an employee, consider the attitude of the candidate and not the skillset. Any skill can be honed with training but the attitude of a person is inherent. Above all, make sure that your team is well-aware of your exclusive vision. Ensure to make good communication with your team about your future endeavours, so that the team can impeccably resonate with it.”

Unlocking Massive Potential Through R & D

It’s conspicuous that Research & Development spurs innovation in production methods and helps improve proposed solutions. In the context of his organisation, Vijay expounds that his R & D efforts are absolutely aligned towards the optimization of delivery model and also rendering cost-cutting procedures to customers. Their

Vishal Mahtani:

Achieving Entrepreneurial Success Amidst India’s Evolving Media Landscape Come, let’s take a deeper look at Vishal’s company, experience, professional journey, and advice for new entrepreneurs.

Overview & offerings of the company

Younoh Media Pvt. Ltd is a 360-degree agency delivering pragmatic and innovative solutions to businesses looking for integrated advertising, marketing, public relations, talent management and more. Its services cover the entire gamut of branding services - brand naming, development, re-branding and sustenance. The company has a team of creative professionals specialising in every aspect – strategy, execution, improvement, management, marketing & media - focusing on practical outcomes that help clients add value, build revenues, and improve brand presence. In just six months, Vishal Mahtani’s brainchild has garnered success for its execution-based services, where it serves clients with a singlewindow approach that streamlines all their branding problems. The company started as an advertising company, but today it has expanded into new and existing categories:

Talent management: Younoh now manages actors, models, singers, artists and Emcees - not only from India but worldwide.

PR: This has become one of Younoh’s key services where it promotes clients on leading newspapers & industry-relevant media platforms. In just three months, the company has effortlessly handled the overall media presence of some wellreckoned personalities like— Shibani Kashyap, Mahesh Thakur, Kaajal Vashisht, Aakash Prabhakar and Kuljeet Singh.

Social Media Management and Video/Photo Production.

Vishal Mahtani CEO | Younoh Media Pvt. Ltd

ndia’s media industry is on the cusp of a magnanimous paradigm shift. Newer and more sophisticated technological methods are being introduced to the market each day, some of which have engendered drastic reforms. There’s also an increasing emphasis on digital presence and social media engagement, as the industry is reshaping to serve the 24x7 connected culture growing globally.

Inception to inspiration: The company’s approach thus far

Keeping pace with such changing industry dynamics, Younoh Media Pvt. Ltd, an illustrious company, has come forth with numerous marketing solutions that are heavily customer-centric. Its CEO, Mr. Vishal Mahtani, is driven by a passion for relentless advancement, especially evident from its avant-garde offerings. The company has helped redefine the Media advertising scene with its creative processes and quality performance.

Younoh Media strongly believes in the power of brand transformation for exponential growth. Clients undergo comprehensive consultation

Vishal recalls how he was always advised to do what he was good at, do what was fun and what he loved. This actually led to him starting Younoh Media. The entrepreneur believes the secret to success lies in loving what you do and giving 100 percent to it. And this is also evident from his company’s intrinsic work ethic.

to identify gaps & potential opportunities. Each client receives a comprehensive project report plan with time frames & cost analysis. Realising every business is unique, Younoh’s offers customised plans monitored for quality to ensure a smooth & time-efficient process.

Lessons learned in entrepreneurship

Looking back, Vishal Mahtani’s shares that his entrepreneurial journey started with small enterprises. He always perceived challenges as an opportunity. “I aim to convert every hurdle into a chance to do better and work hard on the projects we get.” In his experience, change in trends is a challenge every entrepreneur must be prepared for when starting any business, which can make and break success. “Slight industrial changes and trends have wiped out profitable businesses. Entrepreneurs know that trend is a friend and are always willing to swiftly adjust their business to the current trend”, Vishal adds.

Using technology to clients’ advantage

Today, it’s a new era where a vast expansion of human communication profoundly influences culture everywhere, especially in the Media industry. Revolutionary technological changes, have changed the way we behave online, resulted in unified interactions on social media and turned the Web into what is now a global village. Fortunately, this means there’s lots of room for today’s more advanced communication technologies to find their footing on the marketing landscape – and plenty of time for businesses to leverage them before falling behind the curve. Accordingly, Younoh Media anticipates and leverages tech-enhanced experiences to empower clients. Platforms like Facebook, Instagram, Twitter, Google, LinkedIn & YouTube play a critical role in promoting Younoh’s services.

Staying connected with clients

Vishal Mahtani emphasises three Cs - communication, clarity and consistency. Purpose leads to profit. Understanding and aligning your firm’s and your client’s overarching goals allows one to easily view and openly address underlying issues.

The Company’s ardent customer-centrism

Younoh Media’s clientele is built purely on referrals. It delivers quality services and charges a fair price which has garnered rave reviews from all customers.

Shares the entrepreneur, “With a mutual understanding of your shared purpose, you can be transparent and communicate with clients without fear of damaging your relationship. A shared purpose and open relationship will soften the blow of any error, enabling your firm to maintain your clients. The bad times will seem less bad, and the good times even better.”

“Customers are entities that trust us to develop their brand, that too with creative liberty. So for us, success means going above and beyond to keep them happy, whether that means answering any questions or resolving issues with a positive attitude. Being an advertising agency, the first thing we work on is building customer relationships”, reveals Mr. Mahtani.

Future Plans

Being a fast-growing company with long-term strategies, Younoh Media is quite ambitious for the coming years. It has devised some strategic plans to go about its execution systematically.

The media professional believes his company’s earnest testimonials gained only within months of service speak volumes.

A zealous team & positive work culture

Within six months, the company has successfully established a gamut of clients in two of the most prominent cities in India. Now, by 2022, Mr. Mahtani would like to expand it over 6-7 cities with at least 70-100 trusted clients. In the future, he aims to become the most trustworthy Media brand.

Like any other successful brand, Younoh is driven by a team of competent, creative and highly-experienced professionals working relentlessly to advance the brand to ever-greater heights while making an industry impact. We work cohesively and focus on brainstorming, feedback and innovation. Processes are more casual, but team projects are still results-oriented.

A message to budding professionals

Even today, Vishal Mahtani maintains and even recommends a funfilled approach to entrepreneurship. To his young counterparts, the businessman has only one piece of advice, “Do what you love and have an awesome time doing it. Give nothing but your utmost best to every aspect of business. Success will surely come.”

Each employee is recruited on exceptional merit and work experience. The team’s harmonious functioning has made it a collective force that effectively sets and achieves its goals. Employees treat each other with kindness and mutual respect, and the company culture encourages meaningful interactions between colleagues.

10 life lessons to learn from Sundar Pichai to do something big in life

Sundar Pichai CEO of Google T

o succeed in life, one has to think and act big. Earlier this week, Google’s CEO Sundar Pichai had shared his views regarding 10 key points that must be undertaken to ensure sure success in life. He is always been a self-made man with a poised demeanour and has also become a role model for people across the world. The young generations find him inspirational for his polite nature, simplicity and clear views about securing success and growth in life. Here are some life lessons that can be real guidance to get through in life.

Always reinvent yourself

One should always keep in touch with the world around him/ her and remodel his/her according to it, as per Pichai. The technology world changes at such a fast pace, dynamic growth and innovations are going in a lot everywhere. So what one has to figure out is to learn and understand what the next phase of development is and reinvent oneself.

Stay ambitious and strong

Staying strong creates an ambitious mission according to him. One should always want to organize the world’s information and make it accessible and acceptable worldwide. This not only generates a positive mindset but also instils man to think about changes that move the world to a newer phase.

Constantly think about what to do next

Pichai always has believed in the continuous remodelling of human minds. So at any point in time, he makes sure that he and his team are involved in innovating and building products for the future ahead. This should accord with our normal process of thinking so that the mind always engages itself to think about what can be done next.

Keep trying and take risks

Taking risks at certain points of a career can prove successful according to him. Sometimes life offers opportunities that we can’t decide upon and dwindle. However, sometimes letting those risks come into your life can make your mind challenging. If the first attempt fails, learn from it and try again. It will tend to work in the long run for sure.

Follow the path to your dreams

Following your dream is another important aspect of Pichai that needs constant encouragement and inspiration. A man’s mind should be oriented towards working and processing his desired job or dream that excites him and motivates him further to work upon it with concentration.

Start from the base, aim for global

Pichai says our lives are too mainstream these days with the internet and networking around. Starting from the local market and then rising to the global market is highly appreciated as you not only learn but understand small but important tactics on the way. Then the confidence to tackle both worlds comes on a grip.

Work with motivated people

When we feel insecure, people with motivated minds who pushes us to go further help us to move forward, Pichai has said. That is essential and it means you are working with people superior to you. This gives moves security to mind and lets you feel more comfortable when you aren’t pushing yourself.

Think big and wisely

To address any problem, Pichai always has thought big and wisely and he inspires the world around to do so. Whatever we tackle, we can be ambitious only when we think it big way. It also acts as a part of doing the job to resolve it sooner and can lead to the growth of global companies. The base to every pillar must stand on a big and wise idea.

Wear your failure like a badge of honour

By stating the example of Silicon Valley, Pichai has highlighted the fact that failures are the pillars to success. What’s a success that has not been achieved without trying? People in Silicon Valley start a job or company which when they fail, they wear it like a badge of honour.

Stay creative in what you do and get hands-on

Last but not the least thing said by Pichai is that he has himself witnessed in best US schools that everything that s learnt must be first experimental. It makes the mind creative and designed to understand the facts about a topic well. People experiment and get their hands on how to do things by doing them and not just learning them. 45

Most popular upcoming cars under 15 lakh in India in 2021-22: The Indian automobile industry is evolving each day with technological development and providing the world with its finest choices in automobile selection. There are cars in the various budget range and with multiple options regarding their features and colors. It becomes difficult to decide which one to choose that will stand as the best among others in the crowded market. Here are some upcoming cars under 15 lakh in India:

Mahindra XUV300 Turbo Sportz

This car is expected to launch on 15th November 2021 and is probably gaining popularity in the country for it is powered by the BSVI-compliant 1.2Lpetrol engine that can generate 110Ps of power with higher tuning than its other models. A 6-speed manual gearbox is expected to give a mileage of 17.0 km with a top speed of 175kmph. Other features are power steering, cruise control, keyless entry, etc.

Hyundai Elantra 2021

Expected to launch in January 2022 it is the most exciting Hyundai car based on its performance. It is based on the Le Fil Rouge concept with a cascading effect on the front grill. The couple roofline, sharp sidelines, etc., give it an aggressive look. The 2.0 petrol engine comes with a 1.6L GDI petrol option paired with a 32kW electric motor.

Maruti Suzuki Futuro-e

It is expected to launch on 10th February 2022, this item has a smooth body that flows from the front to the rear. Inside it houses the Futuro-e two-toned, ivory and blue-themed design to give a futuristic appearance. The major features are touchscreen controlled that also features autonomous driving technology. The front seats are designed to swivel 180 degrees to face the rear seats.

Tata Sierra

Expected to launch on 10th January 2022 with an expected power train of Ziptron EV and a range of 400 KM, the car has caused great competition in the EV segment. Some of the outstanding features of the vehicle include LED headlamps, dual-tone alloy wheels, the IMPACT 2.0 design, LED tail lights based on the ALFA-ARC platform for its design and safety features.

Volkswagen Virtus

Expected launch in March 2021, and based on the MBQ A0 platform from Volkswagen, the vehicle is compactly designed, robust and safe. With the most upgraded exteriors to the most stylish interiors, the vehicle has a 1.60 L TDI diesel variant engine along with a 5, 6 and 7-speed manual DSG automatic transmission option. Some other features include a digital instrument cluster, Virtual Cockpit, panoramic sunroof, flatbottom steering wheel, wireless charging, etc.

Maruti Suzuki WagonR Electric

It is expected to launch on 15th January 2022 and Suzuki’s electric vehicles have been making headlines for the past few years designed eco-friendly towards the cleaner world. It features a petrol and hybrid engine and is capable of withstanding different weather and road conditions in our country. It runs on a lithium-ion battery plant to provide the best possible power sources. 48

Tata Altroz EV

Expected to launch on 13th March 2022, this Tata vehicle comes with a 30kWh battery power and range of 300km, covered in a single charge. The inside includes a semi-digital instrument cluster and other features like a touchscreen infotainment system with Android Auto and Apple Car Play connectivity, a powerful audio setup, automatic air conditioning and so on.

Haval F7

Expected to launch on 15th April 2022 with a 1.5L Turbo-Panel, 2.0L Turbo-Panel engine and 7-speed DCT of transmission, it is going to be one of the biggest talking points of the year. The looks and durability are best. The engines will feature a 7-speed DCT gearbox along with a 9-inch infotainment system, faux leather upholstery, electronic power braking, a 360-degree parking camera, adaptive cruise control, etc. It is expected to compete with all others available in the market today.

Honda HR-V

Expected to launch on 24th March 2022, with an engine supporting 1.5L, 1.6L and 1.8L petrol varieties and automatic transmission, this vehicle is going to be unique and available only in certain regions. Inside it is housed with LED headlights, a panoramic sunroof, a 7-inch infotainment system, adjustable power seats and so on. It is going to replace the Honda BR-V model.

Radar Ai LPR AF Motorized Pro Bullet Plus Network Camera

3D Radar Motorized Lens Key Features > Smart IR II (Combining the High Beam and Low Beam to adjust IR intensity to fit different lighting conditions.) > 0.001 Lux Starlight (Deliver high detailed colour Images even in low light environment reaching 0.001Lux.) > 1/2” Image Sensor (Top-notch STARVIS sensor to achieve excellent video quality even in low-light environments reading 0.001Lux.) > HLC ( High Light Compensation. Improving image visibility under strong light sources.) > Defog (Defog technology. Restoring clear images in hazy and foggy weather.) > Integrated Cable Management (Combining the power interface, PoE port, and other interfaces in the base neatly.) > 256G (Supporting ultra-large external microSD/SDHC/SDXC card storage up to 256G.) > Smart Stream (Bandwidth, storage and bit rate are saved with Smart Stream on eg. H.265+ saves 70%-80% bandwidth that of H.264)

Advanced ED Radar Technology The IndiNatus 3D radar can locate the vehicle position and direction with high accuracy. Verified by AI-powered LPR algorithm, the IndiNatus 3D radar technology can precisely identify detection distance, speed capture and flow control greatly optimising traffic monitoring and ensuring the safety of public transport.

Al-Powered LPR Algorithm Based on AI algorithm, the LPR function provides value-added data via a pre-trained deep learning model, which can not only recognise vehicle plates in real time with high accuracy, but also identify more vehicle features, like vehicle type, colour, etc. generating powerful security and traffic insights.

3 in 1 Super WDR Pro- 140 dB IndiNatus upgraded 3 in 1 Super WDR Pro outputs three frames each line, which is able to bring more details especially moving subjects. What’s more it great improves image quality for reducing smear and noisy postings. The ratio that the brightest light signal values divided by the darkest light signal values is up to 140dB.

3 in 1 Super WDR Pro

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