Prime Insights Magazine Edition August 2021 by Prime Insights

Vivek Saxena Managing Director

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Editor’s Note 2021’s Power-Players: Brands That’ve Effectively Filled the Gap in Their Industries

he decade of 2020s has brought with it immense promise for the all-round growth of multiple industries. Newer and more lucrative opportunities are emerging in the market each day, some of which hold exceptionally optimistic prospects for such growth. Taking full advantage of this trend, a few companies have ardently focused their efforts on fulfilling the deficiencies in their industry. This, from a holistic perspective, will not only help maximize their industry’s developmental potential but also raise its collective financial capacity. The hunger for such growth, in addition to the seemingly limitless possibilities of globalized solutions, has spurred KassTech Aerospace to offer a multifarious service portfolio for Indian aviators. An eminent company in the aviation space, KassTech has filled the gap in its industry by introducing leading-edge aircraft and engine solutions from global manufacturers. Another company that has been at the forefront of this process is Gilco Global, a pre-eminent mobility solutions provider of India. Gilco Global has constantly fulfilled the demands of its industry through state-of-the-art elevators, escalators, moving walks, dumbwaiters, etc. Some other companies with the same approach were Bazaar Kolkata, Manacle Logistics, and the Analyst Agency. Bazaar Kolkata effectively met the fashion demands of changing times, while Manacle Logistics and the Analyst Agency achieved similar success in the domains of transportation and business analytics. Competent performance, albeit remarkably impressive, is just one aspect of these companies that we all should emphasize while pursuing our entrepreneurial goals. The more outstanding quality, without a shred of doubt, is their firm resolve to serve the customers and the industry at large. It’s time that we start serving more and demanding less. Success is but the cumulative result of all the people we help. Understanding this fundamental truth, we gear our minds for achieving unprecedented levels of spiritual as well as financial satisfaction. Keep working and keep empowering.

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COVER STORY

08 KASSTECH AEROSPACE Mr. Vivek Saxena’s Vision of Introducing Global Tech Solutions to Indian Industry

Ajay Kumar Singh:

Gilco Global:

A Visionary Entrepreneur with a Zeal for Advancement

Gilco Global: A Pre-eminent Building mobility Solutions Provider In India.

BD Software Distribution Pvt. Ltd: An Illustrious IT Security Solutions Distributor of India

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Mrinal Kumar: Dynamic CEO Driving Positive Change In Indian Education Industry

A Rare Combination of Creativity, Technology & Marketing!

Synergeze Consultants Pvt. Ltd.

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Gunjan Choudhary: Serial Entrepreneur Aiming To Accelerate Growth in India’s Logistics Industry

Tushar Shah: A Customer-Centric CEO Empowering Businesses With Innovative 40 Technology & Solutions

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Dr. NikkieGrover: Visionary CEO accelerating growth of her company

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5 Key Challenges Hurting Small Businesses & How To Solve Them?

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Vivek Saxena | Managing Director Kasstech Aerospace Private Limited

KASSTECH AEROSPACE Mr. Vivek Saxena’s Vision of Introducing Global Tech Solutions to Indian Industry

Diamond Aircraft with Austro Engine- DA62

he Indian Aviation space is amid a period of great transformation. Newer and more advanced technologies are being introduced to the market each day, some of which have completely altered the dynamics of aviation. The renewed market space has necessitated companies to stay abreast with the latest engineering and scientific developments. Any redundancy, no matter how insignificant, could cause the obsoletion of their services. KassTech Aerospace is a company that has been especially successful at adapting to the changing demands of the aerospace sector. It was founded by Vivek Saxena, a Gurgaon-based entrepreneur with over 15 years of experience in the aviation industry. KassTech has been instrumental in the successful distribution of renowned brands like Diamond Aircraft and Austro Engines among Indian aviators. In addition, it offers a broad array of defence and thermal-imaging solutions collaborating with market leaders like FLIR. As a response to the country’s needs during the pandemic period, Kasstech diversified into healthcare solutions by providing latest state of art medical oxygen plants to the Indian healthcare sector from Oxywise. From brand versatility to service comprehensiveness, there are various elements that’ve shaped KassTech’s market success. This article will elucidate on some of them, in the hope of inspiring new entrepreneurs to imbibe the same in their business approach.

KassTech’s Conception Idea

KassTech Aerospace was founded by Vivek Saxena in February 2019. He was driven by the idea of providing all-round, comprehensive solutions to Indian aviators. He saw massive growth potential in the aviation industry and wanted to harness it to the utmost. Vivek’s most noteworthy quality is his rich experience in the industrial sector. He has a cumulative experience of 30 years in the sector, out of which over 15 years were based in the aviation industry. The amassed knowledge and acumen have enabled Vivek to intuitively understand market patterns. In KassTech, he’s harnessing both his industrial and aviation sector experience to create a synergistic effect with its offerings. 9

Diamond aircrafts

DA40 NG and DA42NG

An Overview of KassTech’s Services

KassTech provides multifarious leading-edge solutions in the areas of aerospace technologies, aviation, and defence. The company has multi-level collaborations with the following brands: DIAMOND AIRCRAFTS: Diamond is the leading global manufacturer of single and twin-engine aircraft in general Aviation. Its aircraft are renowned for their superior design, build quality, comfort, safety and extremely low costs of operation, owing to which they’re the preferred choice of private pilots as well as flying training institutes. Over 5000 Diamond Aircraft have come into operation worldwide over the last decade and over 40 of them are flying in Indian sky today. KassTech is the sole representative of Diamond Aircraft in India and also in the process of providing Maintenance, Repair, and Overhaul Services for these aircrafts. Diamond Aircraft offers the latest technological advances in their aircraft and are thus the most reliable, safe and most cost-efficient aircraft in their respective classes. Some of their advanced features include-

Fully Composite Construction- Composite Construction is the latest technological technique for aircraft construction. It allows the aircraft to have a very light yet strong frame. Since no metal is involved, it is rust free/corrosion resistant and the concept of metal fatigue does not apply here. The strength and design of this construction provides the aircraft with the highest safety rating among all aircraft in their respective class. Actually, all new airliners (such as the Dreamliner-787 from Boeing) are built with a very large percentage of composites. Advanced Cockpit- The aircraft from Diamond have advanced cockpits and all the 4 seaters and above are equipped with a G1000 cockpit which gives a similar feel to airliner cockpits. Ä very effective autopilot is also available. Austro Engine- The Diamond aircraft are equipped with Austro Engines. These are the world leading engines in their class with the best power to weight ratio and extremely cost efficient. Diamond Aircraft are designed with these engines in mind and therefore the combination of airframe and engine is perfectly balanced and efficient. The Diamond Aircraft various models are used for various applications, ranging from aerial sports (DA20-2seater), to flying training operations, (DA40NG single engine & DA 42NG- twin engine). In the

Flying training operations, these aircraft are the most cost efficient in their class of aircraft to operate. Diamond Aircraft are the choice of leading quality flying schools all over the world. They are also used by individuals for saving their time. For example, flying from Delhi to Jaipur on a Diamond aircraft would take less than an hour with the cost of fuel expended lower than what one would send if the travel was by car! Similarly, it is a very useful application for industrialists who have their residence in the main cities and units in relatively remote locations. Since the aircraft can land on a simple road like construction or even grass, it becomes very convenient, extremely efficient and time saving for the industrialist to fly in their Diamond aircraft to their unit rather than drive. The converse is also of course true whereby industrialists living in remote areas near their units with poor air connectivity can use their Diamond aircraft to fly to their business meetings in major cities. Kasstech is also setting up a dedicated MRO facility for Diamond Aircrafts and Austro Engine. This is expected to be fully functional very shortly. The DA62 is particularly suited for these type of applications with a large cabin and capability to seat 7 persons. The DA62 is rather referred to as the “SUV of the sky”.

Thermal Imaging In The Health Care Sector FLIR is the global leader in thermal imaging cores/camera manufacturing. It is part of the Teledyne group of companies. Teledyne itself is already synonymous with cutting-edge sensor technology. FLIR, the name is derived from the technical definition” Forward-Looking Infrared”. As we can see, the name itself defines the company’s products. The name FLIR itself is used now to define thermal imaging products of any manufacturer i.e. it has become a generic name and this fact itself speaks volumes to the capability, strength, and depth of the company. FLIR has numerous products spanning the whole range of thermal imaging products thus holding to its stated vision of “Infrared Everywhere”

The fact is that the concept of infrared allows us to expand our capability of vision in the electromagnetic spectrum. Basically, it allows us to see in darkness by passively sensing heat emissions. This ability to “see in the night “has a multitude of applications -from industrial predictive monitoring for needbased maintenance to defence applications of monitoring and surveillance amongst others. These systems can also be used for driver assistance systems, where these systems are already being installed by leading car manufacturers as they allow the driver to see clearly at night even beyond the range of the headlamps. Teledyne Flir has recently also launched a game changer unit, the Neutrino SX8 which offers the best in class performance with 1280 x 1024 HD MWIR imagery. This find applications across various products. 11

FLIR has products that are specially designed for UAVs and other airborne applications. These range from small thermal imaging cores weighing a few tens of grams to large complete systems which can be installed on helicopters /large UAVs and are used for monitoring activities up to tens of kilometres away! All products, whether they be the Boson and Tau thermal cores or the Star Sapphire Gimbals incorporate the latest advances in this sector of technology. Teledyne FLIR is the only thermal imaging manufacturing company in the world that manufactures all components in-house ranging from the FPA/Thermal imaging cores to the optics and the operating system software for these systems. Teledyne Flir is the largest global manufacturer Thermal Imaging In Surveillance Applications of the FPA thermal imaging sensor. Several other manufacturers (including some who compete with FLIR in the complete camera sector) buy these sensors from FLIR! That fact itself speaks volumes for the technical superiority of the FLIR manufactured product. In India, several major system integrators use the FLIR-provided cameras for their drone systems as well as final products for the defence sector as part of the governments push to ‘’Make in India” and “Atma Nirbhar Bharat” initiatives. As a simple analogy with desktop computers, the FLIR Thermal cores inside Thermal Imaging systems made in india act similar as the “INTEL CPU” inside desktop computers made in India. Currently, thousands of FLIR Thermal cores are on order and under delivery. Kasstech is also developing industry specific solutions based on this technology. The recent events, especially the tragedy of the second COVID wave in NCR greatly highlighted the inadequacy of the medical oxygen infrastructure in the country. Consequently, Kasstech immediatedly moved to identify and tie up with a world leader in this technology space.. Our tie up with Oxywise brings the world’s leading PSA technology plants to India. With over 30

Oxygen Generator Plant 12

India’s aviation and defence space. Furthermore, Vivek says that he finds the whole process of aerospace development to be very fulfilling. Achieving new technological feats with complex aircraft, engineering systems is a challenge, but at the same time, an exciting passion.

plants under installation in this relatively short period,these plants are contributing to the medical oxygen infrastructure in the country. Oxywise designs and builds on-site oxygen and nitrogen generating systems based on pressure swing adsorption technology, cylinder filling systems, containerized systems, and gas control solutions. These PSA-based plants are highly reliable and cost-efficient with all necessary certifications. The processes have been certified to produce medical-grade oxygen with a purity of 93+/-3 percent. Oxywise also provides some unique mobile cylinder filling stations built into ISO containers, these are relatively easy to transport and a boon in the rural areas where they can be easily transported on trucks and thus instantly add to the medical oxygen infrastructure wherever needed.

KassTech’s Marketing Initiatives

KassTech adopts a multiarray approach to marketing with various online and offline strategies. The company deploys them tactfully based on the niche and specific requirements of customers. For its niche customers, such as DRDO, the company doesn’t rely on outright marketing. Instead, it relies on the credibility it has garnered through professional competence. For its other customers, such as flying schools, industrialists, etc., the company deploys online methods like Email marketing and Internet-based research. On the offline front, the company recently did a huge nationwide newspaper campaign for its oxygen generator products. The campaign was done in light of the nation’s oxygen demands amid the pandemic. The campaign had very positive outcomes.

Overcoming Initial Market Challenges

Like any other successful brand, KassTech too endured its fair share of challenges in the initial days. Being a start-up, the challenges ranged from securing contracts as a new concern as well as funding for its sustained operations. Despite the daunting circumstances, Vivek was able to get the company off the ground thanks to his long-standing industrial reputation. He attributes this feat to the combined faith that his customers and suppliers placed in his brand. Vivek was already acquainted with many customers and suppliers, who were well-aware of his competence and knowledge of the industry. This gave him a decided edge while starting out; his ventures were viewed differently (as ventures with a high credibility)

Plans For The Future

Being an ambitious aerospace brand, KassTech has several ingenious plans in the pipeline. All of them, however, aren’t finalized. According to Vivek, there are umpteen factors that determine the fruition of aerospace projects. As most of these factors are circumstantial, he prefers to not disclose his plans prematurely.

Vivek’s Thoughts on His Entrepreneurial Journey

The Brand’s Emphasis on Trust Building

Since its inception, KassTech has placed great emphasis on the values of faith and trust. This is especially evident in the company’s relationships with customers, who’ve always had unequivocal faith in its services. This faith was further strengthened by the company’s consistency in delivering promises. According to Vivek, faith is the key ingredient behind any brand’s market success. The moment you harbour doubts and negativity, your business (and the world at large) starts to reflect that through co-incidences. “Business revolves around the gravity of brainwork” – this age-old adage is at the core of Vivek’s credo.

In hindsight, Vivek considers his so far two and a half -year entrepreneurial streak to be an emotional odyssey. He has many contradicting adjectives to describe it – exciting, nervewrecking, enthusiastic, lukewarm, etc. Sometimes, it was an ecstatic high, while sometimes an abysmal low. The most important think to keep in mind is persistence and to stay the course. Vivek goes on to say that the most profound aspect of entrepreneurship is the way it changes your vision. Transitioning from the employee to entrepreneurial mindset is a transformative experience; it radically alters your paradigms.

An Evolutionary Process: Vivek’s Experience A Message To Aspiring Entrepreneurs With Customers

Having an intuitive understanding of various industrial patterns, Vivek knows the importance of making decisions based on gut instinct. He mentions this in his advice to our readers: “Do your homework. Look at the numbers but act based on your gut instinct. Always, always view things longterm and holistically”

Vivek believes that the customer is the driving force of any brand and thus, gives utmost importance to serving them. At the same time, however, he is very selective about the kind of customers he works with. Some of KassTech’s most esteemed customers include the likes of DRDO (Defence Research and Development Organization). Vivek is especially enthusiastic about working with these entities. He likens such work to a “nation-building exercise”, as it’s conducive in redefining

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Ajay Kumar Singh: A Visionary Entrepreneur with a Zeal for Advancement

Mr. Ajay Kumar Singh

Chairman Manacle Group of companies

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n recent times, India has become a breeding ground for dynamic and innovative business leaders. Whether it’s launching a new start-up “Treating your employees the same as your or overseeing an already established business, these entrepreneurs customers works well. We ensure their have reinvented themselves time and again. Their zest to break the health and safety as much as we as their mould has instilled a sense of courage in many young entrepreneurs. performance and growth.” One of such effective leaders is Mr. Ajay Kumar Singh, Chairman of – Ajay Singh. Manacle Group of companies. His company is a conglomerate that dabbles into multiple sectors, such as Manacle communications India limited, Manacle Logistics India Limited, and Manacle Engineering and Infrastructure Limited. Manacle Logistics India Limited - Provides Thus far, Mr. Ajay Singh has consistently pushe the envelope in his logistics solutions by air, road, sea way, international rail, business endeavours. He has notonly established a solid brand but also etc. It also offers arrangements for iron and coal mining redefined the prevailing paradigms of various industries transportation in unique eco-friendly containers. From brand versatility to visionary thinking, thereare various elements they’veconstituted success for Ajay Singh and his company. This article will cover some of them, to inspire young entrepreneurs who’re Ajay Singh’s Inspiration Behind Manacle ebarking upon the entrepreneurial journey. Group Manacle Group of companies was established by Ajay Singh 12 years ago. He embarked upon hisjourney as an entrepreneur An Overview of Manacle Group Manacle Communications India Limited is a renowned software in 2009, immediately after his graduation. Despite being an development company based in Bangalore, India. It offers customized IT graduate, Ajay Singh was passionate about becoming a software solutions to organizations, to help them transform their business leader. Therefore, in 2009, he came up with another business. To serve as an allencompassing software solutions provider, venture called Manacle Networks India Pvt Ltd. It was a training company that offered training and placement services Manacle group has expanded its operations to various sectors to college students andtrainings to corporate companies. Manacle Communications India Ltd- Deals with Software “We have placed over 500+ BE/ B.Tech students across India Development, Data Science, Cloud Computing, Digital Marketing, in different domains and various companies,” beams Ajay Digital Management & Branding, Cyber Security, IoT, Permanent Singh. Staffing, Contract Staffing, AI and Machine learning and etc.. In December 2016, the company expanded its operations industry segments like Infrastructure, Logistics Warehouse, Manacle Engineering & Infrastructure LimitedIT, and Engineering. Specializes in constructing Bridges, Tunnels, Stations, PWD, CPWD In addition to Ajay Singh’s efforts, Mr. Mahinder Singh, Mr. projects, Educational & Culture-specific projects, etc. It also provides Arvind Kumar Sharma and other directors have contributed sustainable water management solutions and end-to-end flood significantly to the brand’s growth and success. They’ve worked management solutions.

”

tirelessly to take Manacle Group to the next level. Together, they’ve built a supportive ecosystem to effectively troubleshoot any issues.

Overcoming Adversities as an Entrepreneur

Every entrepreneur has to face numerous challenges during the course of their career. Ajay Singh too has had to endure many setbacks throughout his entrepreneurial journey. “There was a time when we struggled to managefunds. And because of those financial constraints, we have lost many Mr. Mahinder Singh, big opportunities,” recollects Director Ajay Singh. Manacle Communications However, his hunger for success India Limited. and excellence never stopped him from moving forward. Owing to this determination, Manacle Group has thus far eye on what the competitors are doing, and also learn from their acquired an impressive clientele, encompassing various industries success and failures,” he adds. and categories. Some of them include the likes of Jindal Group, Lastly, he suggests business leaders to always be prepared for RashmiGroup (Steel & Cement), RIPCO Logistics Ltd, and many unexpected changes. Entrepreneurship is a game of uncertainty, so the more proactive you are the better. more. In addition to the commercial success, Manacle Group has achieved the most significant of all recognitions – the trust of its How Ajay Singh Ensures Employee Satisfaction customers. All its customers revere the company for its emphasis A company can only truly prosper when its employees are content. on values like integrity, quality, and delivering excellence. At Manacle Group, Ajay Singh ensures that they follow a ‘Employees First’ policy. He believes that employees are the company’s real assets and that their wellbeing shouldn’t be neglected.

How Ajay Maintains a Work-Life Balance

An entrepreneur’s life is filled with professional commitments and time constraints. Thus, oftentimes, they forget how to keep a balance between their personal and professional lives. Being an entrepreneur himself, Ajay Singh stresses on the importance of maintaining a ‘to-do list’. He elucidates, “I know my peaks and trough. So, prioritising my to-do lists and planning my day helps me plot my time for family, friends, and hobbies,”

Manacle Group’s Plans for the Future

For the future, Manacle Group has some ambitious plans in the pipeline. Firstly, the company plans on entering into the IPO segment within the next 5 years. Apart from this, it also aspires to make its way to the list of Top 10 Logistics and Warehouse companies. The company is consistently reaching new echelons of development with its multifarious projects.

Views Changing Market Trends

In today’s day and age, market trends change at the drop of a hat. What’s trending today might become outdated pretty soon. In such a volatile industry, entrepreneurs may often find confused and discouraged. Ajay Singh likes to combat this confusion by focusing on his company’s internal processes. He says, “We keep improving the company’s internal process, and analyse what tasks are imperative. We are open to flexible process changes to achieve the target.” Moreover, he firmly believes in the importance of “hiring the right people at the right time.” For major decisions, he advices entrepreneurs to consult an expert and consider their opinions/ suggestions. “We encourage building a well-informed business environment as we clearly understand the criticality of the socio-economic condition. For instance, this pandemic has taught us to have a keen

A Message for Aspiring Entrepreneurs

Amid the current economic scenario, India’s start-up culture is showing immense promise for financial as well as operational growth. This is especially evident in the prevalence of unicorn start-ups, which are constantly increasing throughout the country. Ajay Singh foresees a very optimistic future with this trend and hence, spurs new entrepreneurs to make the most of it. Here’s his message to them: “According to a study, India is the fourth largest base for unicorn start-ups in the world, with over 21 unicorns that collectively own US$ 72.2 billion. By 2025, India is expected to have 100 unicorns, which will create 1 Crore direct jobs. This is the right time to come up with a super-cool start-up idea. Dream big and envision a transformed future. We’ve to awaken the entrepreneurial spirit within!”

A Pre-eminent Building Mobility Solutions Provider in India

Aman Moudgil | Director Gilco Global

Deepak Moudgil | Managing Director Gilco Global

he series of economic disasters brought forth by the pandemic forced many businesses across the globe to shut down. While many entrepreneurs failed to withstand the catastrophe, only some emerged triumphant. They served as a testament to the kind of resilience an entrepreneur must possess in order to be perennially successful. Gaurav Moudigil and Aman Moudgil are two such entrepreneurs who have not only overcome the economic absurdities but have also taken their business to a new level. Their company Gilco Global is a sought-after Building Mobility Solutions Provider in India. It offers an array of building mobility amenities designed to cater to almost every industry segment.

Gilco Global’s Diverse Service Portfolio

Gilco Global specializes in mobility solutions like elevators, car elevators, automated car parking solutions, moving walks, dumbwaiters, escalators, car docks, etc. Each of its product and service is designed to meet the requirements of urban infrastructure. By offering customized solutions, the company aims at catering to the likes of hotels, commercial sectors, residential & housing structures, hospitals, industrial sectors, etc. The brand’s construction background gives it an upperhand at handling client issues with ease and efficiency. The company also provides automatic baggage handling systems, mechanical sweepers, gate seating, baggage scanning, and specialized

equipment for ground handling for the aviation sector. “We are committed to sincere business and customers’ satisfaction with strategic alliances with leading solution providers from Europe & Australia,” says Aman Moudgil, Founder & CEO of Gilco Global.

Gilco Global’s Inception & Success Story

Gilco Global was founded in 2014 by Aman Moudgil and Gaurav Moudgil through a collaboration with ORONA S. Co op, a renowned Spanish elevator group. Along with prior experience in construction, Gaurav and Aman both have specialized in Engineering Design & Construction Project Management. This gave them a better understanding of the technological requirements and client expectations in the Indian market. In addition, their father, Sh. Deepak Moudgil, helped them set up their operations. This gave them a much-needed head start in the business. Despite the good launchpad, Gaurav and Aman had to face many challenges in the initial stages. For starters, creating resources as per the market requirements was tough. The biggest challenge, however, was building brand awareness for ORONA. ORONA is regarded as one of the leading elevator companies in the world, with a network of over 2,50,000 solutions across 100 countries. ORONA also has the largest complete lift production capacity in Europe. ORONA is also the first company to have been certified under the Eco-design (ISO 14006). Despite all this, the brand was little known of in the Indian market. Gilco Global being the respresentative of the ORONA Group in India, had the sole responsibility of creating as much brand awareness as possible in India. By and by, Gilco Global overcame these issues and build a strong brand presence in India. For over 7 years now, Gilco Global has been strongly extending the philosophy of ORONA in India with its exceptional customer service and quality products. Owing to this success, the company has bagged collaborations with reputable companies like ECOSPACE IT, AEROSWEEP, ESCAPE MOBILITY, DHLLUIS, and HIDRAL S.A. The company has also spread its operations in over 10 cities in India including Ghaziabad, Noida, Delhi, Bangalore, Mohali, Mathura, Bhiwadi, Chandigarh, Gurgaon, and Faridabad.

How Aman Moudgil maintains a Work-Life Balance

Few entrepreneurs understand the importance of maintaining a healthy work-life balance. Having been brought up in a household that valued time management, Aman knows the significance of the same. “I have been brought up with values of time management inculcated to me by my Father who even till now believes in the motto of ‘early is on time and on time is late’. Also, I have studied in a missionary school that rested on values of time management and discipline,” he says. Aman also believes in smart work over hard work and tries his best to pass on this idea to his teams. “When we can streamline the process and become efficient, we can then focus less on the total amount of hours worked,” he adds. He claims that maintaining this balance of smart work and strict discipline has increased his and his team’s efficiency considerably.

feedbacks at periodic intervals (usually clubbed along with our service visits and through random calls directly with the customer) help us gather raw input about the overall experience and identifies the areas of improvement for us. Furthermore, current pandemic restrictions has made us use technology more effectively both for trainings (which are now happening through video conferencing) and ground operations wherein our Quality team is now using remote monitoring techniques to not only monitor critical processes but also routine preventive maintenances as are being conducted periodically with the Central idea of ensuring optimal product performance and a satisfactory customer experience.”

Aman on Changing Market Trends

Every entrepreneur aims at staying a step ahead. Mr. Aman, too, believes in optimizing his company’s organizational structure to adhere to the market trends. “We as an organization have worked on our internal processes and are using technology to optimize the same and also make them more efficient,” he says. He focuses on consistently improving his company’s customer experience. To keep up with change, he likes to keep a keen eye on the business environment or any change in the customers’ behavior pattern. He is also big on customer feedback and stresses the importance of it by adding, “We keep an eye on the business environment and change in behavior pattern of our customers and also the business environment. Customer

Gilco Global’s Noteworthy Achievements

Over the years, Gilco Global has hit numerous milestones and won plenty of laurels for its unmatched service. Here are a few notable ones: • THE SILICON REVIEW: 20 LEADING COMPANIES IN ASIA 2021 • BUSINESS EXCELLENCE AWARD: WORLDCOB 2020 (USA) • EMERGING COMPANY AWARD: INDIAN ACHIEVERS’ FORUM 2020 • SILICON INDIA: AMONGST 10 MOST PROMISING LIFT COMPANIES • YOUNG ACHIEVERS AWARD 2021 BY BIRLA GROUP FOR OUR CEO

A Message to Aspiring Entrepreneurs

Having been in the industry for several years now, Aman has acquired some timeless wisdom that he’d like to impart to new entrepreneurs. Here’s what he has to say: “It cannot be better than the famous quote by Steve Jobs – ‘Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma’ which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

BD Software Distribution Pvt. Ltd: An Illustrious IT Security Solutions Distributor of India

Mr. Zakir Hussain- CEO, BD Software Distribution Pvt. Ltd. By Yash Ananad | Prime Insights

he Indian IT sector is amid a great industrial metamorphosis. New and more advanced technologies are emerging in the sector each day, many of which have completely transformed the prevailing paradigms in IT. The unprecedented advancements, however, have brought with them advanced security threats, owing to the sophistication in the methods used by cyber-criminals. Acknowledging this rise in safety threats, BD Software Distribution Pvt. Ltd, a well-known brand in the IT security sphere, has come forth in distributing numerous industry-leading consumer, SMB, and enterprise-level security solutions for the Indian market. The brand was conceived in 2016, and in its 5 years of existence, it has acquired 8 lakh + users for its products across the country. It has also garnered the trust of 500+ channel partners across India and is growing them steadily. From brand versatility to service comprehensiveness, there are various elements that’ve shaped BD Software Distribution’s success. This article will provide a deeper look at such elements, so that it may inspire young entrepreneurs to imbibe the same in their business.

An Overview of the Brand

managed to garner the trust of 500+ channel partners across the country. All this was possible thanks to the brand’s efforts on valuecreation, which’ve remained steadfast despite the externalities.

BD Software Distribution Pvt. Ltd was conceived in June 2016 by Zakir Hussain Rangwala, with the sole purpose of providing CONTINUOUS EXCELLENCE of Quality in Security, Safety, and Support, and thus, helping maintain Cyber Peace. Zakir’s years of experience in the field was also a motivation to start a cyber security distribution company, as India was transitioning to the digital era and there was a need for good cyber security products and solutions. BD Software Distribution represents some of the best brands in the category of security solutions it distributes. It offers customers an array of services, right from endpoint security to EDR, Data Leak Prevention, Employee Productivity monitoring to MDM (Mobile Device Management), SOC, VAPT & IT Audit Services, and also OCR Solutions. The company’s customers find it easy to deal with one endpoint for their security solution requirements. It has been representing eminent brands like Bitdefender in India for many years. Bitdefender is regarded as one of the biggest brands in the cyber security world, and a huge number of the customers in India today are using it. The company ensures that it offers quality aftersales support to all of them. In addition, BD Software Distribution represents End Point Protector (Cososys) & Zecurion, which offers DLP (Data Leakage Prevention) and Employee Monitoring Solutions. It also represents ABBYY (OCR) in India. A few other well-known brands are also connected with the company, which it represents across the country.

BD Software Distribution’s Marketing Initiatives

BD Software Distribution engages in a plethora of marketing initiatives to strategically promote its brand. Some of them have been listed below: » Doing social media campaigns. » Participating in roadshows and trade fairs. » Actively organizing webinars to give information on the solutions, to generate leads regularly. » Rewarding partners more, instead of simply awarding them. » Providing regular schemes for partners and incentive programs for their sales/engineer’s team, to motivate better performance. The company’s numerous marketing iniatitives have helped it gain multidimensional exposure. They’ve also inspired other brands to follow suit and incorporate different angles in their marketing approach.

Zakir’s Thoughts on The Entrepreneurial Journey

Zakir sums up his entire entrepreneurship journey with the company in one word: “Thrilling”. According to him, being an entrepreneur in India is in itself a goal to be achieved. He has had the privilege to lead a team of motivated people towards his intended goal. Additionally, the support from his customers and partners has been immense. There have been numerous challenges that he and his team have faced during their last 6 years of business. All of them, however, have eventually served as a stepping stone to success. With regards to the “sleepless nights”, Zakir says that he too has had his fair share of them, like any other entrepreneur. He was buzzing with excitement for the next morning, when he could go fighting to achieve his goals.

The Brand’s Emphasis on Trust-Building

For the team at BD Software Distribution, the customer is their partner in success. The customer has been long-involved in their journey and without them, the brand wouldn’t have been where it is today. Their trust in the brand and their support is what keeps the team going. BD Software Distribution acknowledges the importance of customers’ trust and thus, places a great emphasis on fostering it. This is ensured through a multitude of ways. Firstly, the company’s range of solutions, their experience in the field and their technical expertise and services sets them apart from other brands. At the same time, their solutions are reasonably priced and provide immense value to the customers. The company’s partners, too, are happy working with it, as they make good profits and maintain satisfied customers. The customers are happy that they’re getting a quality product backed by professional service. Above all, the company’s honesty and transparency engender a strong sense of faith from customers. This encourages them to do business with them over and over again.

Plans For The Future

Being on a steady growth trajectory, BD Software Distribution has ambitious plans for growth in the near future. Its ultimate goal is to establish its presence across all of India, which will take considerable time and efforts. This year, the company is planning to launch SOC Services, VAPT & IT Audits. There’s a lot of scope for these services today and the company is striving to deliver the best of them to customers. The company also has plans to explore markets in neighboring countries, which it’ll proceed with after establishing a PAN India Presence.

Overcoming Market Challenges

A Message To Aspiring Entrepreneurs

Like any other eminent brand, BD Software Distribution too had to overcome several daunting challenges in its journey to success. In the last 5 years, every year, the brand lost 3 months of business owing to unexpected crisises. In 2017, it was afflicted by demonetization, while in 2018, by GST. In 2020 & 21, ofcourse, the pandemic wreaked havoc on most businesses. However, despite all the hindrances, the brand has managed to extensively grow the user base for its products to 8 lakh + users across India. It has also

Being a seasoned entrepreneur with years of experience, Zakir has acquired some timeless wisdom that he’d like to share with our readers. Here’s his message to them: “Keep the focus always. Be honest and transparent to yourself and with your customers. Be motivated. Set daily goals and achieve them one at a time. Listen to every advice but finally do what you feel is right.”

Five Most Luxurious Watches For The Entrepreneurs

Introduction

Most young businessmen and entrepreneurs regard watches, as one of the most important and essential components of their collection. Watches, always add attraction to the personality and allure of the businessmen. The watch collections are of two types, such as individual and separate watches, which you must mix and integrate, and wear at any parties, conferences, events. To put it in simpler words, you need to have a fantastic collection, which consists of a special occasion watch and a daily driver. Now, let us list five of the most luxurious watches for businesses and entrepreneurs.

Cartier

From its beginning, in the middle of the 19th century, in France, Cartier remains one of the first choices for both wealthy oligarchs and new businessmen. Louis Cartier started this brand in 1847, and it became so famous, that the brand became the jeweler to the French monarch. Their landmark watch, ‘ Tank Watch’, was designed for the emperor of France. The house of Cartier has symbolized heritage and tradition, and produce masterpieces, which are acquired by new entrepreneurs. Many startup founders and CEOs stated that they got lots of new orders and business deals, after wearing Cartier watches, such as those which have grisaille enamel and signature gold evaluation.

Patek Phillipe

For all young businessmen and entrepreneurs, Patek Phillipe & Co is one of the outstanding watches, which gives exceptional luxury and allure. This incredible Swiss brand, which is based in Geneva, and has world-class products, such as Aquanaut, Nautilus, Calatrava respectively. This brand has very famous clients, such as US banker Henry Graves, very famous philosopher James Ward. Patek Phillipe has made a very topclass watch ‘ The Graves Supercomplication’, which is costing more than a million dollars. Nouveau rich, businessmen, especially, in China are snapping up these watches, one by one.

IWC Schaffhausen

IWC, or known by its full name, International Watch Company, was invented by Florentine Ariosto Jones, in 1868. This legendary brand, which has given significant masterpieces, such as pilot watches and dive watches, which have an outstanding design and world-class functionality. The company integrated Swiss craftsmanship and American innovation and created sensational watches, which are loved by wealthy oligarchs 24

and new businessmen. One of the biggest factors, why IWC is adored by new entrepreneurs, is that it is designed by using hydropower created, from the Rhine river, unlike gas turbines.

and only an iPhone. You can purchase a Series 6, which is the best smartwatch, possible. In Series 6, there is an ECG feature, which monitors the oxygen level, in your blood, by utilizing the blasting light on your wrist, longer battery life, and a much more refined screen.

Piaget

Another legendary brand is Piaget, which was created in La Cote-Aux-Fees, by Georges Eduoard Piaget. He established his pioneering horologic workshop and created an incredible luxury brand, which delivered the thinnest automatic watch. Many young founders love ultra-thin watch calibers and the company is designing the thinnest manual wind watch, in the whole world. The entire line is centered, around light, convenient, well-crafted pieces. No wonder, Piaget is loved by newbie businessmen, who wish to grow their firms in carrying out business deals.

Series 6 also has a faster changing system, with early reviewers putting in a charging time, which takes less than a couple of hours, in going from 0 to 100 percent. The device has a brighter screen, with the always-on feature, highly streamlined. This watch has new color options, both blue and red, and also a new ceramic build, which will cost only around two hundred dollars, than the standard one. Once, you have this smartwatch, this implies, that you can integrate this mobile option, in a much better way, in your daily life. One, of the best features, for any smartphone, is that of activity monitoring.

Apple Watch Series 6

When you are discussing young businessmen, then how can you leave technology. The finest masterpiece, which has been engineered, by the greatest technological company, in the world, Apple Corporation. If you are a founder, and you are a frugal individual, then, you might possess an Android phone

Conclusion

In this article, you will come to know the top five most luxurious watches for young businessmen. 25

Alpesh Gandhi’s vibrant approach into Rubber Technology and Engineering Alpesh Gandhi | Managing Director By Trishani sarkar | Prime Insights

technical skills and putting them in the right direction. In 1998, he established Ami Polymer Pvt. Ltd. intending to be globally recognized in the world of silicone rubber products and its solutions by incorporating them into pharmacy, food and engineering sectors. It holds a dedicated manufacturing Clean Room Facility of class 10000 in Silvassa & Head Office at Mira Road, Mumbai. With a presence in over 12 domestic territories and with a distribution network spanning over 30 international regions like UK, USA, etc., this company has paved its way as the first Indian Silicone Product manufacturing unit to have secured the TOXICON-based E&L studies for Platinum Cured Silicone Tubing & NSF-51 Certification.

An overview of this company

Ami Polymer Pvt. Ltd. is the leading exporter of silicone hoses and silicone tubes in India. The company uses Imawrap- Silicone hose with 2-3 Ply of Fabric that is the most reputed one in the market today. Apart from this, the company also uses Imafit-Platinum Cured Silicone Braided Hose, Imavac- Silicone Hose with SS316 Helical Wire, etc. It ledges to supply best quality products available at the market with superlative efficiency of its components and with highest international standards.

The inception chapter behind its growth

After doing engineering in Rubber Technology from LD College of Engineering, Ahmedabad, Mr. Alpesh later shifted to Mumbai where he completed his MBA to steer his career further and began a small trading business that gradually widened with more success each day. This made him realize that he can easily become a very successful entrepreneur on his own one day just by some mere

The wide client base

The company serves food, pharmacy and bio pharmacy companies as discussed above. Currently, it has over 3000 clients on a global basis with more than 5000 products. Many other reputed

Along with this the CEO also aspires to make it a 155cr company by it into implementing e-Commerce.

companies such as Mylan, Dr Reddy’s Laboratory, Baxter, Pfizer, Apotex, AstraZeneca, Glenmark, Bharat Biotech, CCD, Centaur, Cipla, Mankind Pharma, Zydus Cadila, etc. are also its biggest clients. The company is proud to have them as an integral working part of this organization.

The company favors employee friendliness and coordination With several core skills and talents, the company involves a modern business environment without any disruption in the working process by a comprehensive and continuous change to its products and services on daily basis. It boosts positive and supportive leadership for employee motivation and individual empowerment so that they not only feel valued but also encourage teamwork and recognize challenges that can be later rewarded.

Key points and highlights about its dynamic growth • • • • •

Penetration into new markets Diversification with new changes Expansion of manufacturing facilities Expanding product selection by making new products and selling them to new or existing potent customers Based on current market status, investing market shares in a better way.

Let us look into some core benefits of the company’s employees engaged in teamwork and leadership

Services, solutions and offerings

• • • •

The company highly specializes in: • Pharma Tubing • Silicone Inflatable Gasket • Silicone Braided Hoses • Tri-Clover Gasket • Extruded Profile • Silicone Bellows

Dreams to achieve the future milestone of achievements

APPL’s products can prove their quality because of being made from high-quality Silicone and other raw materials. It controls the entire development, manufacturing and testing of its products before supply and as a result it is sure towards its future goals of success. It works to meet client specifications each day and is customer-satisfaction oriented. The industrial products are highly reliable too. Since 1998, the R&D (Research and Development) team, under the leadership of Alpesh Gandhi’s have played a crucial role in building this capability, creating products and solutions that sustain the competitive advantage of the company. It also keeps the company ready for any future driven challenges and for any game-changing business. The existing products and services are getting improved each day and more innovations are being made that won’t only meet but anticipate the needs of the consumers over time.

Let us look into some of its extraordinary products with their purpose of design: • • • • •

Conviction and dedication Critically creative in problem-solving Taking risks with a growth mindset Having a mentoring ability towards others

The Imapure- Platinum Cured Silicone Tube for Regulatory Market is designed for pharmaceutical and biotech applications to transfer peristaltic pump and fluid. The Imaflow- Platinum Cured Silicone Tube for NonRegulatory Market has been designed for general purpose applications in the food and pharmaceutical industries. The Imaprene- Thermoplastic Elastomer Tube has been designed for transferring corrosive solvents with excellent flexibility and flex crack resistance. The Imaweld- Heat Sealable and Weldable Tube is designed for fluid transfer in pharmaceutical and biotech applications. The Imapex- Peroxide Cure Silicone Tube is designed for peristaltic ump applications for non-critical fluid transfer for its translucent flexibility and resiliency and so on.

The products manufactured and designed so far are suitable for utilization in varied industrial sectors such as:

• Plastic industries • Medical • Solar • Aerospace • Textiles • Engineering • Steel • Pharmaceutical • Biotech • Plastic industries • Food processing The company is 9001:2015, ISO 14001:2015 and OHSAS 45001:2018 certified by TUV Nord Company. The company aspires to become a global leader in Inflatable Seals, Pharma Tubing and Silicone Rubber Implants.

SEO- a driver for your business growth

By Trishani sarkar | Prime Insights

EO or Search Engine Optimization is a digital marketing strategy that helps people reach the top rank of organic search results with relevant keywords. If well designed, it can boost your business growth creating online visibility and qualifying leads. It focuses on organic search results on unpaid listings on search engine result pages (SERPs). SEO markets your business and helps the company grow. Below are given some key points showing how SEO can modulate and steer business growth.

SEO helps to get connected to the right audience

A well-designed SEO strategy will help the user lookup for desired keywords to design your business with potential for customers who are searching about it. It can be accomplished by conducting research to determine which searches people are feeling attracted towards one’s products or services.

SEO can convert leads

SEO brings to website appropriate leads

SEO is a booster of increased conversions. As Google wants to rank high-quality content likable by users, so adding changes about user experience can boost such rankings and increase conversions. Also in website designing and usability, it can improve ranking and encourage visitors to stay on the site for more period.

For people who have already expressed interest in your website/business or products and services, SEO brings them much more closely and makes them connected. People clicking through a certain website via organic search are likely to be better-qualified leads and become potent customers. 28

SEO elevates online visibility

SEO makes the business visible to maximum online people and this increased visibility helps to maximize the prospects of your business. Organic search enables over half of website traffic. Users turn to search engines for getting answers to all types of questions and solving any kind of issue. When your company answers the difficult problem and appears as a top search result, it gains more visibility.

SEO in brand awareness

As SEO helps to bring a company’s name and headline in close visibility to potent customer-based as per their requirements, it also stimulates brand awareness. The more often people get to see your brand, the they become quite familiar. Even if they don’t want your company’s aid, they will still feel the urge to visit it once, looking for new updates.

SEO provides long-duration brand value

Being a long-term strategy SEO delivers returns long after the initial investment. After creating and optimizing a page, it can continue ranking well in search results with just a small amount of upkeep. This makes it different from other ones where paid

advertising makes ad stops appearing at the end of campaigns. Thus, the brand value is enhanced and people are encouraged to look into your business.

SEO builds trust

SEO builds a brand’s authority and makes your website rank higher in search engines so that they are more visible on the Internet. The brand credibility is enhanced leading to effective campaign strategies. However, this will require time and effort and create a positive user experience one must keep working on it to earn the desired reputation.

SEO is cost-effective and creates long-lasting results

SEO creates slow but long-lasting results and boosts your business to heights that will never decrease over time. It applies marketing strategies that gain slow but steady momentum over time. Finally, through online visibility and presence, the resulting benefits and positive results keep tuned to the business. It is cheaper than marketing campaigns that build your brand. The chances of conversation are high and the return of investment is also maximized.

SEO promotes a positive user experience

Not only gain visibility using keywords and phrases but SEO also improves web site quality of your business and thus promotes positive user experiences for the people who have visited you. The website is made easily navigable and your business site is easily made visible on popular search engines, hence making your business highly recommendable. 29

Mrinal Kumar: Dynamic CEO Driving Positive Change In Indian Education Industry By Jasmeet Bhatia | Prime Insights

Overview of the company

Bangalore based Navriti Technologies Pvt. Ltd. is one of the leading skill assessment companies in India. It offers technology solutions for learning and assessments that help provide knowledge and skills for academic and employability outcomes. The company’s vision is to build the world’s largest Skill Registry of certified individuals. This will provide the youth with a platform for showcasing skills universally and trade skills against managed tasks or services through a B2B marketplace, creating livelihoods for millions and in turn, contributing towards the global economy. To achieve this vision, Navriti has partnered with 1000+ subject matter & sector experts and successfully delivered 1,300,000+ assessments for 300+ job roles across 500+ districts in 29 states & UTs. Today, the company has already assessed, certified and pooled in more than 1.2 million Indians in many sectors, including Leather, Textile, Electronics, Construction, Security, Beauty, Telecom, Retail, BFSI & IT.

Inception story & offerings

Navriti was founded in 2012 by Mrinal Kumar and Mahesh Tekumpurathu, both of whom hail from the same college - NIT Trichy. They discovered their mutual passion - using technology to uplift the education system – via their collaboration with the college’s Alumni association. Mrinal’s passion arises from his personal experience.

Mrinal Kumar | Founder & CEO | Navriti Technologies

ccording to recent reports by the Centre for Monitoring Indian Economy (CMIE), unemployment in India is at a record high. Every year, around 15 million people enter the workforce, but only 2% are trained and certified. Training, counselling, certification and providing them with jobs that match their skills is a herculean task. Considering the scale and reach, a revolutionary model is required.

Despite gaining an all-India rank that secured him a seat at the prestigious institute, he struggled academically in Chemical Engineering. “Instead, my extra-curricular achievements brought me joy and satisfaction, and outweighed my poor academic performance”, he says. It was a big problem statement that later led to the start-up of Navriti.

Mrinal Kumar, Founder & CEO of Navriti Technologies, is one business visionary who has been addressing this problem by harnessing educational technology to empower the youth.

On a broader note, Mr Kumar has found a similar mismatch of demand and supply in the employment space, particularly for India’s rural workforce. In urban regions, there is no shortage of white-collared job opportunities with good wages. But digital

Let’s take a deeper look at his company, offerings, entrepreneurial journey, and more.

divide, economic inequalities, and geographic barriers hamper rural citizens from earning a sustainable income. This is where Navriti’s solutions become relevant with its various labour information aggregators helping bridge the demand and supply. Navriti, having partnered with 22 Sector Skills Councils, NSDC & Directorate General of Training under MSDE (GoI) as well as various State Skill Missions, has rolled out various EdTech products to aggregate skills across the sectors such as Certiplate, CareerMap, KaushalMitra and Pramaan while a couple of more products (SkillAhead and Learnplate) are still in pipeline to be released over the next 12-15 months.

Key services offered by Navriti are: Additionally, the business leader believes innovation is the key to staying ahead of technological curves and market trends. Navriti has a separate Product Division that works on cuttingedge technologies to build disruptive solutions. The company has a well-defined product roadmap for the next three years, and its R&D & Operations team work cohesively to ensure timely release as per market demands. Such a strategic approach ensures the commercial success of the innovation, which is an equally important performance metric.

Catering to a wide clientele

In just nine years, Navriti has satisfied umpteen clients across the entire gamut of the education industry, including: » » » » » » »

Ensuring employee satisfaction

Mrinal Kumar has established an informal work culture that promotes zero biases, mutual respect and continuous learning. Navriti’s appraisal process accelerates employees’ financial and career growth by assessing their performance, identifying skills & areas of interest, and training them accordingly. This environment has kept morale high and helped tide through the current pandemic; despite many constraints, the businessman ensured zero losses in jobs or wages due to pandemic.

K-12 schools Colleges and universities Coaching institutions Vocational training institutes NGOs Government agencies Corporate partners

Its client list would be incomplete without mentioning BHEL, TISS, CII, NIELIT, SSCs & DGT (in Government space under MSDE), Sharda University, Vidya Mandir Classes, Salaam Bombay and LabourNet.

Keeping pace with changing market trends

Six core values guide the brand in every initiative - customer delight, integrity, ownership, accountability, honour & respect for self & the company and faith in “together we succeed”. Mrinal Kumar has ensured every facet of Navriti inculcates these values in all its activities.

Accomplishments & altruism

Mrinal Kumar believes business leaders can contribute greatly to the economy by creating skill-based jobs that generate livelihoods. In the past, he has supported various social empowerment initiatives. Navriti itself runs an internship program where college students from Tier 2 & Tier 3 cities receive early industry exposure. The program has garnered positive response from interns and colleges alike. From a business perspective, Mrinal Kumar’s sharp acumen has augmented Navriti’s growth, for which the CEO has earned numerous media mentions and accolades. His brand has been

attrition low during the pandemic was a huge challenge. Yet even today, more than 90% of my work family has been with me for more than four years.”

An inspiring message for young entrepreneurs

Mr Kumar advises aspiring entrepreneurs to evaluate their decision thoroughly before diving into entrepreneurship. Taking calculated risks, having positive role models, setting high aspirations, not hesitating in asking for help and learning from failures is the key to a bright future, he adds.

Plans for the future

Over the next decade, Mrinal intends to create a talent pool of 100 million certified individuals ready to serve organizations of all types and contribute to the global economy. Navriti is poised to be the technology leader in the EdTech space generating livelihoods for the millions across the world and is in line to be a ₹100+ crores company by 2024-25. Mrinal is confident

profitable right from its second year of operation. For the first eight years, he followed a rather traditional approach, focusing on unit economics. Since the past year and a half, the focus has shifted towards scaling up operations aggressively, yet retaining its focus on unit economics. So far, this approach has helped the CEO build an organization with a long-term sustainable future while retaining its employees’ faith in the company & the core values. Says Mrinal, “Keeping

it will be one of the largest EdTech companies in the World and enhance the livelihoods of 20+ million individuals - all within the next five years. But above all, this techpreneur looks forward to the day he fulfils his vision of creating the world’s largest Skill Registry.

5 Key Challenges Hurting Small Businesses & How To Solve Them ?

hether you own a tech startup or an offline SME/B, embarking on the entrepreneurial journey means you’ll face several business challenges. Bigger the obstacle, the greater the satisfaction of overcoming it. And as your venture grows, you’ll come across newer problems, which, if solved correctly, will pave the way to new opportunities. Knowing how to avoid the biggest pitfalls is the key to success for small businesses.

climate), demographics (age, gender, income, occupation), psychographics (lifestyle, opinion, personality/interests, values) and behaviour (benefits sought, occasion, engagement & purchase frequency). Once you have the buyer personas, you can start creating content for each audience group in the places they visit most. You must speak to them with messages that matter to them and attract them to your brand & its offerings.

Accordingly, let’s look at five key challenges hurting small businesses in 2021 and ways to solve them.

Hiring the right staff

Small businesses often fail not because of a need for better infrastructure or economic resources but due to a lack of adequate personnel to achieve long-term objectives. Especially since small business executives are often understaffed, to begin with. The solution? Don’t settle for good employees when you can find excellent ones, even if that takes longer. Just as you created buyer personas to find clients, create candidate personas to achieve a suitable description for your vacancies. These profiles should be different according to the role and responsibility. But key competencies to look for are tolerance to ambiguity, context shifting, imagination, entrepreneurial spirit, managing multiple responsibilities and experience working in startups or SMEs.

Understanding your audience

Just like in any relationship, building a meaningful, genuine connection with customers takes a lot of time and effort. But once you do, you will be able to promote your offerings to an audience that is listening, appreciative and clamouring to become your client. So, how do you get there? Well, finding customers starts with figuring out who your ideal customer is. ‘Spraying & praying’ doesn’t work for anyone; You must make sure you spread the word to the right people. Think market segmentation by geography (location, density, language,

Well, besides a great website, your company should have official social media accounts on Instagram, Twitter and Facebook, at minimum. If you’re in a highly competitive market and vertical, you may need to be active on additional platforms as well. IndiaMart, TradeIndia, Just Dial, Sulekha, Hotfrog, Yalwa, Grotal, Mouthshut, LBB, YellowPages – there are so many available, some of which may be specific to your industry. For small B2B, high-tech or service-based companies, having your employees integrate with LinkedIn may be valuable. The same goes for Pinterest, Instagram and Flickr if you have visually marketable products or services. Also, most businesses will benefit from sharing videos on YouTube and Vimeo. There are also ORM activities that can benefit your customers, stakeholders, investors, suppliers, employees, family, friends and business community.

Generating leads

Another problem that most small businesses share is lead generation – in particular, generate enough leads to satisfy the sales team. A powerful lead generation engine strategy can convert new visitors into permanent members, creating a constant revenue stream while you sleep. Now it’s true that lead generation can be time consuming and challenging, but it doesn’t need to be. Below are some effective online lead generation tactics. » » » » » » » » » »

Do basic local SEO Publish blog posts regularly Guest post on relevant websites Get active on social media Leverage paid campaigns (search ads/social media ads) Run native advertising Build a referral network Organize offline/online events (Contests, giveaways, quizzes) Use email/SMS/WhatsApp marketing Offer limited-run deals/discounts/samples

Money management

Having enough cash to cover bills is a must for any business, but it is also a must for every individual. Whether it’s your personal expenses or your company’s, in the long run, one is likely to emerge as a capital drain putting pressure on the other. To avoid this problem, small business owners must not only be heavily capitalized but also be efficient at managing finances. Following are some useful steps you can take to manage your business funds better.

You could also go for these tried-and-tested methods to generate leads offline: » » » » » »

Direct mails/newsletters Print ads Networking events Inbound phone calls Outbound sales reach-outs Sponsoring community initiatives

» » » » » » » » »

Building a digital presence

Today, having a digital presence is no longer a benefit but a necessity. From brick and mortar businesses to e-commerce stores, every seller must be where their customers are, and now more than ever, customers are on the internet. An absence of a solid online presence keeps small businesses from enjoying numerous advantages – improves efficiency, communication and profitability, amplifies the range of customer acquisition, reduces expenses, works remotely and, among other things, helps understand your customer better. So, where to begin?

Create a budget and stick to it Stay ahead of your deadlines Track your spending Keep your business and personal funds separate Cut costs to increase revenue Have a consistent cash reserve Reinvest your profits into the business Organize your cash flow Set SMART (specific, measurable, achievable, resultsbased & (time-limited) goals

In the end, remember that these challenges are just that – challenges, and people do overcome them. Each is a sign that your business is on an upward trajectory and your rivals are on the wayside. Overcoming these challenges will help you grow as an entrepreneur and derive more profitability. How you respond is what the “game” is all about.

UNIWORLD STUDIOS: A Rare Combination of Creativity, Technology & Marketing!

Saransh Gupta, founder and CEO, Uniworld Studios

niworld Studios is a new age Branding, Films, Media, & Digital Marketing Company with a zest to enrich brands with its creative & innovative solutions. They provide a complete array of Digital Marketing solutions including Search Engine presence, SMS, Email, and Social Media Marketing. The company is widely known for its Bespoke Marketing and Branding Solutions for Definitive Impressions and robust IT solutions which effectively tailors proficiently designed Web apps, Mobile apps, E-stores, and Websites for numerous industries. Uniworld Studios initially began its journey as a Film Production company crafting aesthetically pleasing & innovative feature films, short films, line productions, VFX & motion graphics, animations, and many more. Their art films have been launched theatrically and a few masterpieces are listed at IMDb. They create eye-catchy and visually alluring motion films, advertisements, and professional teasers for their clients that leave a great impact on the viewers. The company also strategically designs and delivers efficient Digital Marketing Solutions for its clients. It specializes in lead generation campaigns and content that travels the world. Beginning from crafting e-commerce campaigns to content management, it executes data by designing effective technologies, and the data gets lifted via mobile apps. The founder and CEO, Saransh Gupta has always had a knack for marketing, which he embodied after managing operations and marketing in the family business. He ventured out of the family business and is presently a branding wizard and a business

development specialist serving brands globally. Saransh provides Virtual CMO services acting as a Chief Marketing Officer for his clients’ businesses. He crafts a relationship that works best for clients’ businesses by performing Marketing Strategy reviews, agile transformations, customer acquisitions, building brand identity, boosting revenue growth, increasing ROI, executing strategies and ensuring that the team works on the set goals.

and meaningful. The brand believes in serving the customers with supreme enthusiasm, vision, innovation, research, and attentiveness. The Extent of Client’s Trust in them Clients are really satisfied with the services offered by Uniworld. “They can now believe in us and trust us throughout the process. The company keeps its customers as the topmost priority and responds to their queries at the earliest possible with a plausible plan. Uniworld is tremendously conversational & responsive in its approach with customers to give them a positive sense of belonging and bonding. This trust factor has helped Uniworld flourish in such a cut-throat market. The clients spread good words about the company all through the community. It’s our clients that act as brand ambassadors for us!” added Business Manager, Rishav Jain.

How is Uniworld Studios a renowned digital brand? Uniworld Studios stands by its exclusive integrity and keeps up its code of conduct with absolute professionalism. It provides wholesome bespoke solutions to its clients owing to its range of robust services: • Digital Marketing • Websites and App Development • Branding Solutions • Motion Graphics • Film Production • Virtual CMO Services

Future Goals of Uniworld Studios A large number of exciting things are planned. The company aims to expand into more horizons, provide work to younger, ambitious talents so that they can also learn and grow along with Uniworld’s growth. The company currently functions in 15 plus countries gloablly like UK, USA, Australia, New Zealand, and Singapore. In the future, the company aims to expand to more countries and deliver its services globally.

Company’s Motto The prime objective of Uniworld is based on professionalism. The company’s main goal is to perform it’s best in the digital world. With a convincing digital presence on almost all the social platforms and websites, the company has proved and paved its way to touch any landmark that emerges in the field of digital marketing.

A Message for the Young Entrepreneurs “Never give up on your dreams is the simplest yet most powerful message for all young entrepreneurs. There might arise hardships or hard days when you would think quitting is a more viable alternative for you. Failures are a part of life which eventually become a forerunner to attain success. However, it is best to push your limits and work with complete dedication and passion until you reach your goals. Think extraordinary, think apart to reach your goal. If you fail, not giving up is the spirit that must be practiced. Your life must be filled with people who inspire you and help you on your road to success. You must not devote time to people or things that pull you away or do not add to your success journey.” – Saransh Gupta

Harsh challenges Faced by the Company “Increasing the awareness about our business was the major challenge for us. Customers found it difficult to grasp the concept of 360 integrated marketing solutions as everybody claims to provide it but specializes in at most 1 or 2 domains. Alongside, in the primary phase, it was pretty tough to win the customer’s trust which is a vital part of a relationship between a client and the company. Moreover, it was challenging to make them believe that Uniworld is there to build a remarkable brand identity for them. The formulation and compilation of an honest, proficient, ambitious, dedicated, and responsible team was also not an easy task. In a team, it is very important to coordinate with each another to become conscious of organizational goals. However, we achieved all that gradually with hard work, perseverance and patience” said CEO, Saransh Gupta Despite the tough times, Uniworld Studios has been continually engaging better with its customers. The company’s numbers speak volumes with several positive testimonials and reviews from clients around the globe.

GRAPHIC DESIGN

Gaining trust through uniqueness Uniworld has set its benchmarks on delivering bespoke marketing solutions to clients. Comprehensive research is done on understanding the customer’s businesses, their competition, challenges faced by them before preparing powerful marketing strategies. Apart from developing professional relationships, the company has formed sound personal associations with its clients. Through this, the interactions become more insightful

MARKETING

FILMS MEDIA

WEB DEVELOPMENT 37

Tushar Shah: A Customer-Centric CEO Empowering Businesses With Innovative Technology & Solutions

By Jasmeet Bhatia | Prime Insights

hether it’s startups or corporations, government entities or NGOs, any organization that wishes to excel in today’s technologically-dependent world requires, well, reliable and robust technology. With an increasing consumer base, businesses are often challenged to their limits for using not one but multiple IT solutions to function, and this is where technology is needed at the core. Anticipating this and fulfilling this industry demand well in advance is why Tushar Shah, a rising techpreneur, stands out from the crowd of his competitors. Tushar Shah is the Founder & CEO of Gandhinagar-based Richa Infosystems that provides its customers with innovative tech products and solutions, helping them overcome hundreds of real-world challenges that enable a digitally-powered consumer experience. Let’s take a deeper look at the various elements that have shaped RIPL’s success – its inception, product portfolio, initial struggles, future plans and more.

Overview of his company and offerings

Gandhinagar-based Richa Infosystems Pvt. Ltd is a leading manufacturer of Interactive Flat Panel, Education technology, security & surveillance, digital signage &interactive displays, video conferencing, IT products and healthcare. This ISOcertified brand is trusted and relied upon by customers pan India for its advanced technology, seamless installation and integration, reliable maintenance, 24/7 monitoring, insightful analytics and efficient after-sales service. RIPL is guided by a vision of building safer, healthier and more efficient environments with the purpose of helping the world progress. Its core philosophy emphasizes providing ideal products at the right time with seamless service. The brand focuses on catering to the entire value chain of product and business, encompassing R&D, manufacturing, quality check, marketing, supply chain and domestic leadership. RIPL also has a presence in the Government e-marketplace. The vast business is over ten years old and managed by a motivated and reliable team of professionals providing high-quality, value-added products at affordable rates across the country.

Mr. Tushar Shah

Managing Director, RIPL

their key demands, followed by efficient after-sales services PAN India. The secret lies in not just selling the product but also being a solution provider for all needs. Tushar Shah has also put great efforts into marketing exercises. The most effective initiatives - technical seminars and exhibitions have promoted the brand’s technological advancement in the industry. While roadshows, webinars, emailers, technical brochures and social media marketing have drawn customers from untapped segments. All this and more has resulted in Richa Infosystems being a customer-centric company - something Mr Shah has focused on since Day 1. Today, more than 80% of its clients are repeat customers.

Envisioning a self-reliant India

The most successful brands worldwide once started as small businesses. Local communities who kept buying their products and services acted as catalysts for their global success. Keeping this in mind, Tushar Shah emphasizes the need for India to recognize its talent pool and support local businesses, local markets and local supply chains. Aligning his strategies to strengthen the “Vocal for Local” message, he is strongly committed to helping homegrown businesses, MSEs and local communities with high-quality, highperformance products that meet all climatic and performance expectations. The businessman is a strong advocate of using local labour in all his turnkey projects. Additionally, Richa Infosystems has launched its own brand, “Techno Technikknow”, under which it has developed neoteric edu-tech products. Making current operations efficient & cost-effective, these products offer a competitive advantage to government PSUs, educational institutes & all organizations across the country, making them self-reliant. But that’s not all! Among the many products under Techno Technikknow is an interactive, tablet-based e-learning application that aligns with the “Make In India” initiative. It features a flurry of online courses that Class I to XII students can access from home and progress at their own pace. This is something the education sector needs most given the current pandemic.

Catering to a wide clientele

Richa Infosystems has provided state-of-the-art products & solutions to a wide range of clients, including PSUs, defence agencies, Paramilitary forces, NGOs, startups & MSEs, colleges & universities and MNCs across the country. The brand also has a strong presence in the Government eMarketplace. Its client list would be incomplete without mentioning all medical colleges in Gujarat and Sharda University -Noida, IIT Delhi, Guru Ghasidas University -Bilaspur and Pandit Ravishankar Shukla University -Raipur.

RIPL’s inception & initial struggles

The road ahead

Tushar Shah has found common ground with many world leaders who came from humble backgrounds and achieved success from scratch. Their pursuit of fulfilling lofty ambitions with a long-term vision, strategic mindset and extraordinary determination made a lasting impact on his mind, invoking a sense of self-enhancement and responsibility towards his community. This, eventually, inspired him to start Richa Infosystems. But no matter how resolute the entrepreneurial spirit is, beginnings are always the hardest. Mr Shah, too, has had his fair share of struggles. A major challenge was creating a strong brand identity that draws crowds from its well-established competitors. Developing distribution channels was also tricky; being a new entrant in the market, it needed to come across as a trustworthy brand. But, the biggest challenge was arranging the finance. But slowly and steadily, the CEO invested in best-in-class infrastructure and facilities, which helped this brand sail smoothly in many rough weathers where most businesses struggled to scale up. Looking back, Mr Shah has fond memories of a fantastic entrepreneurial journey where he has enjoyed every moment. “Whenever there were ups, we celebrated. and when there were downs, we did more hard work with motivation to pass that phase. Our journey continues”, says the business leader.

Tushar Shah’s future plans include taking his company to new heights by providing high-quality services, both in appearance and content, that establish the brand as a market leader. To clients, he aims to offer a wider gamut of products & solutions that drive their business. But the customer-centric CEO’s long-term goal here is to make Richa Infosystems known as the one firm where personal attention will never become obsolete. This he aims to achieve by employing people who go the extra mile for clients and nurturing a work culture of growth, profitability and enthusiasm. Mr Shah also has altruistic ambitions of upskilling talent, especially the youth, in the education sector by providing quality products and solutions. Currently, RIPL is focused on equipping the healthcare sector with state-of-the-art healthcare products as it is the need of the hour. Given the immediate need for social distancing & self-imposed lockdown, the company has provided solutions like remote video conferencing tools and robots that can deliver medicines and supplies to patients.

Message for aspiring entrepreneurs “Power without principle is barren, but principle without power is futile.” - Tony Blair.

A sound strategy for positive customer experience

Tushar Shah has always admired this quote and believes that power and principles are two sides of the same coin. One needs both to grow professionally or personally. This belief is boldly reflected in RIPL’s company culture, where every employee is fully empowered to take decisive actions beneficial to the organization. On a broader note, Mr Shah offers insightful advice to eagerbeavers trying to make it big. “There is no shortcut to success. You all have to use stairs to go up. Just follow your passion, focus on the next step and build day by day. Patience and consistency is the key to accomplish any business undertaking”.

The techpreneur has used his years of experience in Manufacturing & Design to ensure his company’s end-to-end services render a one-stop-shop experience to customers. A flexible approach and the competency to manage any volume of services makes Richa Infosystems a unique firm. The firm’s TÜV SÜD and ISO 9001:2015 certification is a jewel added to the crown. Moreover, it has maintained the cost of services to a reasonable level compared to competitors. But that’s just the beginning! The company solidifies customer trust by anticipating & fulfilling

Gunjan Choudhary Serial Entrepreneur Aiming To Accelerate Growth in India’s Logistics Industry Gunjan Choudhary is the Founder and CEO | Synergeze Consultants Pvt. Ltd.

By Jasmeet Bhatia | Prime Insights

he 2020 pandemic transformed logistics, largely seen as a supporting service sector, into an essential one. In India, the year saw the industry’s growth graph ascend. According to reports, this market is expected to prosper at a CAGR of 10.7% between 2020-2024. Businesses boosting this growth are doing so by leveraging everything from cutting-edge technologies to costcutting strategies. And this is where GC - Gunjan Choudhary comes in. A proponent of social capital and thought leadership, GC is the Founder and CEO of Pune-based Synergeze Consultants Pvt. Ltd. This serial entrepreneur is on a mission to accelerate growth in the logistics industry, where he has carved out a veteran career streamlining processes with an immaculate understanding of all things involved and an eternal quest to learn. Let’s take a deeper look at GC’s company, experience, professional journey, and advice for new entrepreneurs.

solutions in imports and exports (freight forwarding & customs clearance), multi-modal logistics, warehouse management and packaging (material and support). It’s services cover the entire gamut of end-to-end supply chain. The brand has a team of experienced consultants specializing in every aspect - strategy, improvement, outsourcing & recruitment, focusing on practical outcomes that add value, building revenues, and cost-cutting. In just three years, GC’s brand has garnered success for its execution-based consulting, where it serves clients with a singlewindow approach that streamlines all their logistical problems. Through Synergeze Consultants, GC also provides advisory roles to young entrepreneurs, showing the way to optimize resources, increase efficiency and operate seamlessly. Recently, the brand has started corporate training programs that restructure processes, operations & individual assessments and upskill employees at all organizational levels.

Overview of the company

The brand’s inception story & offerings

Synergeze Consultants Pvt. Ltd is an ITC-certified logistics and supply chain consultancy delivering pragmatic and innovative

During his two decades of experience in the corporate world, GC saw a huge gap between existing demand for optimization

and services on offer. He witnessed how small-time importers and exporters (MSMEs) receive low-quality service for their operations. The challenges he found were: • Endless coordination with agencies for each shipment • Lack of cost optimization • Unwarranted costs in EXIM operations • Timely and assured delivery remains a question • Damage due to packaging-related issues during transit • IR issues in warehouse management • Attrition in logistics team leading to operational continuity issues • And so, Synergeze Consultants was born with a unique offering of end-to-end execution-based consulting in EXIM operations management. The aim is to address the above problems and optimize the entire logistics process.

Accolades and altruism

In just a short time, Synergeze has achieved many milestones, including the following: » 200% jump in revenue in second year of operations » Adjudged as top 10 Import Export Consultant in India for 2021 - Industry Outlook Magazine (April 21 edition) » Gunjan Choudhary was adjudged and featured in Business Connect July Edition under the CEO of the year 2021 Category. » Through his brand, the CEO has contributed immensely to many philanthropic causes. He has participated in numerous community-driven projects aimed at helping grassroots-level workers. Key projects where he’s involved are: » Mentor, Poornam Ecovision Foundation - A social enterprise involved in waste management, upcycling & recycling. » Director, Perspicere: The Revolving Perspectives Foundation - a non-profit led by him and Ms Vinda Bal. The latter is a life coach, soft skills corporate trainer and a mentor to GC. » Founder, Impower Network - a platform for aspiring entrepreneurs to connect, collaborate and enhance their image. » Commencing blogs & discussions on business insights, social awareness & impact and unsung heroes of the global economy.

A journey of endless learning

Where most entrepreneurial voyages pass through challenging lanes, GC’s early-age habit of self-learning has helped him avoid many business pitfalls and progress towards success. His biggest takeaway has been learning the importance of social capital, networking and business visibility. Where all budding entrepreneurs are advised to focus on equity and working capital, GC believes in social capital. GC believes that allocating adequate time for work and personal life is essential, especially during this pandemic. Giving equal priority to each aspect enables him to maintain a healthy equilibrium.

Motivation for aspiring entrepreneurs

Looking at business leaders giving up on their dreams, GC believes the onus lies in the multi-fold aspect of society. “We need to develop an inclusive model of entrepreneurship where the focus is on supporting at the early stages rather than worshipping later prosperity. We must start celebrating failures the way we celebrate success,” he says. The CEO urges all budding businessmen to practice patience and continue persevering with a positive attitude. In his view, the key to success in the logistics game is leadership, continuous learning, fast-paced re-alignment and widening one’s domain expertise.

A broad and diverse clientele

Within just three years, Synergeze Consultants has satisfied umpteen clients across the value chain of logistics and transport on projects that have involved the full range of capability areas. The brand’s advisory role in overall business planning has resulted in a fast-expanding clientele that includes renowned labels from many industry verticals - chemicals, toys, premium sunglasses, engineering goods, plastic products, electronics, machines, rubber products and more. Synergeze’s client list wouldn’t be complete without mentioning Viram Group of companies, TranScent Enterprises and Poornam Ecovision Foundation.

Plans for the future

Historically, logistics has been a fragmented, shifting industry heavily dependent upon materials demand and driven by GDP growth. But today, the era of competition is far gone; the new world, in GC’s view, is all about collaboration and abundance. “The future is all about adding relevance to supply chain services and adapting quickly to the ever-changing demands. To achieve this, we’re ensuring that all of our services comply with the highest quality standards.” The plan is to keep working with companies across the entire logistics value chain to navigate tougher challenges and to anticipate & develop pragmatic, winning strategies for tomorrow’s opportunities. But what’s on the personal front? Well, having experienced intellectual returns transform into real-time financial gains, the logistics expert is keen on investing in personal branding and enhancing his skill sets. Together, the responsibility of leading four organizations towards progress and his fast-expanding network of influencers, domain experts and thought leaders from across the globe are grooming him to battle on new fronts. All in all, GC looks forward to the next five years, where he’ll be able to hone his entrepreneurial acumen and make a difference in the logistics industry and lives of people around him.

Keeping pace with changing market trends

GC’s rise from the bottom to the top of the corporate ladder combined with his stint at two automotive behemoths have equipped him with domain expertise and knowledge of major pain areas in logistics. Add to this his twenty years of service and you realize how it’s easy for him to navigate across the business landscape, engage the audience as a speaker on various forums and network in a way that enriches his entrepreneurial capabilities. But that’s not all! Synergeze Consultants engages in R&D activities and keeps abreast of the latest developments in technology, innovations, compliances & legalities and new service domains. All this and more allows the company to stay ahead of the curve.

Ensuring Employee Satisfaction

Synergeze’s work ethos revolves around accountability with responsibility and continuous upskilling. Among its stakeholders, it values and promotes learning, enthusiasm, risk-taking and perseverance. This ensures employees contentment and their active participation in the brand’s growth and achievement.

Dr. NikkieGrover:

Visionary CEO accelerating growth of her company best domain services. With the motto of “Leaders create Leaders” they target the international markets & provide with the best of leaders. Their success story captures the markets of India Dubai Singapore & Canada where they have successfully established themselves as a brand.

Dr. Nikkie Grover Founder & CEO NG EDUWIZER PVT LTD

The domain services includes; » » » » » » » » » »

Banking Mid, Senior, Top level recruitments Framework & Set up of new educational institutions Manage School in absence of Principal / Head of School Recruitment of Vice chancellor/ Registrar/ Dean/ Director/ Principal Academic Audit for School Teachers Training Session Curriculum Framing for Schools Strategies to take the institution to the next level. Legal advisory Services Events & Awards.

Introducing the woman behind the brand

Mr. Parmeet Singh Grover CVO(Reputed Bank) “Parmeet is a young achiever himself & is currently working as a chief vigilance officer in a Bank. His motivation keeps me going”.

Introducing the Brand

NG EDUWIZER PVT LTD is a Mumbai based multinational company. Senior position recruitment’s in the Education sector is their forte. It follows the bespoke approach. Eduwizer caters to Senior & Top position recruitments of education & banking industry. Its journey began towards a seamless blend of academic as well as corporate professionals to procure excellence. Leadership is important tool towards success of any company. Eduwizer believes in recruiting the right leaders to enhance the growth. Clientele satisfaction is their motto. Satiating towards excellence EDUWIZER purvey to the best of Professionals in today’s world and has CV’s of more than 50k top educationist & professionals. India is the global market for growing hub and EDUWIZER connects the elite eminence with the

Dr. Nikkie Grover is currently the Founder & CEO of NG EDUWIZER PVT LTD. A young, confident and determined personality with a unique style of functioning. She started her career in the Education sector at a very young age. She was awarded the youngest Principal of the Year. A go getter who leaves no stone unturned to make her company reach the next level. A young educationist with versatile talent opens to new merges in the education. Dr Nikkie Grover is a motivation to many. “An entrepreneur is someone who has a vision for something and a want to create.” However, if you want to bring that idea to fruition, you are going to need a vision well implemented. She is one of the Great entrepreneur, a committed CEO who knows how to take a concept, get people inspired and bring the idea to success. Her visions excel and that is the reason of Eduwizer Growing fastest by the Day. In few years Eduwizer has

established itself a benchmark. A multifaceted personality whose passion for her company is indispensable. She is very confident about her goals and believes that no matter how hard it is & how hard it gets she will get it. A good leader inspires but a true leader is the one who knows the way, goes the way & shows the way. She herself is a motivational leader for her team. She brought many Awards & Laurels for the company including the International Business Woman Award & the Rising Star Award. Apart from education she has strong moral values and believes in the true values of kindness. India is a Country where girl child is never celebrated and mostly abandoned if she is the third or fourth girl, she strongly propagates bring home an abandoned girl child SAY YES TO ADOPTION OF AN ABANDONED GIRL CHILD. She works as an ambassador for adoption of abandoned girl child.

Accolades & Achievements

There is a misconception that you need to get motivation to get started. It’s wrong you need to start to get motivation. NG Eduwizer is one such example. The company received many accolades & recognitions in a span of few years. It was recognized internationally. Currently it’s amongst few top listed companies. It has succeeded in touching the markets of India Dubai Singapore Canada. A vision to expand further globally. It has received many awards both nationally & internationally & got featured in reputed publications.

COVID 19 & New Emerging trends

COVID 19 brought plethora of problems. Irrevocable Disruption in the majority sector was created. But the silver lining during this time was new innovations rather than people sticking to old dogmas. Innovations created a new normal during this turbulent time. Hybrid schooling, personalized learning, innovative technology, project-based learning, cumulative result was implemented in the education sector. The recruitment sector also adhered to the new trends like Gig Economy, temporary staffing, Hybrid work models. The growing & new trends pose a risk to employability hence upskilling or reskilling as per the changing market trends is need of the hour. Eduwizer focuses on these emerging trends to focus on adequate enablement and emphasized programs activities related with modification of recruitment process.

Dr Nikkie Grover entrepreneurs

message

woman

Dr Nikkie Grover is one such woman entrepreneur who always motivates other women entrepreneur. She strongly believes a strong woman entrepreneur is the one who is able to uplift another woman entrepreneur. According to her women are perfectly suited for entrepreneurship because of their multitasking skills, perseverance, creativity relationship building ability etc. She strongly feels You don’t have to teach woman about entrepreneurship it comes from within. She works towards encouraging other woman entrepreneur as she feels encouraging one-woman entrepreneur will motivate others toward success. To encourage woman entrepreneurs, she has conducted many free campaigns on Woman’s day, Mother’s Day, Daughter’s week. This not only encourages the unsung woman entrepreneurs but also gives them the opportunity to highlight themselves. Her team featured them in the social media pages of Eduwizer & also publicized about their work. This lead to tremendous success to those women entrepreneur who were unsung but doing great jobs in their respective fields. Many Mompreneur,

Dr. Nikkie Grover| Founder & CEO Shepreneur got an opportunity to share their success story & this remarkably enhanced their business. As an entrepreneur she believes in lot of reinventions & working towards it. She believes Passion is the power that pulls you out, drags you towards your goal but remember passion comes from within. No one can motivate you, it’s just that you have to do it yourself because it’s your goals your dreams. You have to go & seize the world with your dreams because you’re the creator of both. She calls on all the women entrepreneurs “Just don’t Dream about Success get up every morning and work towards it “.

Future plans for Eduwizer

There is no single formula for producing exceptional Growth. Growth is a versatile concept defined by multifarious things. Eduwizer is amongst the few companies who has accelerated growth within 3 years due to sundry efforts. It has vision of capturing the global markets of Europe and expanding further internationally. Appreciation is the heart of memory. The efforts & hard work of people needs to be Acknowledged. Based on this advent Eduwizer started it’s another facet Events & Awards. It successfully felicitated 50 participants in both International Achiever’s Award 2020 & International Teachers Excellence Award 2020 category. The felicitous included sum very Elite personalities like Padamshri Pankaj Udhas Ji. After the successful completion of season 1 it has now commenced with season 2 of International Achiever’s Award 2021 & International Teachers Excellence Award 2021. Touching the global market Astral Global Awards 2021 is recently launched. The most pioneer Mrs. Navi Mumbai Season 8 is also the part of their upcoming events.

Social Media

a key in sales promotion Social media has been playing a tremendous role in promoting business and trade all around the globe by connecting people across the world. It’s a driver for sales business. However, to steer up any startup business or widen the sales prospect, choosing appropriate social media is very necessary. Also, one must scrutinize well in any social media platforms before investing. Let’s find out how social media can be used to boost sales promotion:

Choose the Social Media Channel used by your followers:

Driving sales is a challenging task and should begin with choosing the social media channel that is targeted by the maximum number of people or customers. Concentrate on a few platforms without wasting money on building up your resources. One must make a demographic target analysis and dig into a customer’s profile to find common characteristics of a target audience. Once any entrepreneur knows who buys their products/services, it becomes handy to know which platform to use. Facebook is one such popular social media that targets ad brings closer those customers who are interested in buying products or taking services as per their needs. Also focusing on Instagram and Snapchat can fetch better results.

Don’t exaggerate your content unnecessarily but make it concrete:

Prioritize quality over quantity as social media users focus on the same. Mediocre content doesn’t fetch appreciation. Rather than creating a series of run-of-the-mill posts, create small but unique and strong content with the best quality that attracts people around. Do not make it sound plushy but considering popular social media channels focus on the key aspects of buying and selling. Make your products visible with clear descriptions and benefits so that they can engage people and generate a valuable response. Create real-life images and situations, post videos including tips about your products and share images of prospects with your products.

Make buying easy for all kinds of people:

Pinterest in 2014 introduced buyable pins which are related to search results and also in enterprise profiles. Before they were only available to selected retailers but now almost everyone can take advantage of them. Thus, Pinterest makes a powerhouse of social e-commerce. The prolonged shelf life of buyable pins create attractive aesthetics and combines actionable and aspirational 46

pins to maximize reach, revenue and stimulation of repeated purchases. Customers can purchase products without leaving Pinterest making shopping hassle-free. Buyable pins have an “add to bag” feature which helps customers to add their shipping along with payment details without shifting to another platform. This increases conversions instantly.

Create shoppable posts in Instagram, Facebook and such social media:

Creating shoppable tags or posts in such social media channels as mentioned in havoc generates huge productive responses. Business gets tagged physically along with its products and services boosting the e-commerce platform. Even brands with less traffic can reach a higher sales scale using this technique. When any person clicks on these tags or visits such posts, they get to know details of the product along with rice, shipping charges, estimated delivery and additional information. Having an engaged list of people in the social media channels who are shopaholic is highly desirable but converting those leads into frequent and repeated buyers is much more welcoming. However, one has to make sure that their business profile or selling posts/ tags are connected well with the necessary information and explain why visitors shall choose them among the rest.

LinkedIn use generating brand awareness:

Using this can make your business establish strategic partnerships, generate leads and build awareness. It also helps to create a branded group that lets your business connect to a business board with your industry. It also creates a chance to create a community around your expertise, services/ products. And provides excellent visibility for your business making your logo visible on each customer’s profile. Group owners post various videos and images displaying their products and let allow instant notifications on them to generate responses on a spontaneous basis. Members must be active enough to encourage their growth by commenting on such posts. Do not keep unwanted people on your list who only create chaos rather than buying or showing interest. Be frank with your other group members and also let them post updates and articles to benefit other group members.

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An International Entrepreneur Who’s Redefining Business Intelligence Gathering Steven Czyrny | Founder The Analyst Agency

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hen starting a new business, entrepreneurs face a great overwhelm of contradicting information and advice regarding business processes. There are umpteen intricacies involved in these processes, many of which are not as conspicuous and require considerable business acumen for discernment. Owing to the sheer complexity of these processes, the entrepreneurs are unable to get optimal clarity in their plans. They thus lack effectiveness and lose out on immense financial and growth potential. Acknowledging this need for clarity among entrepreneurs, Steven Czyrny, an esteemed research and business development 48

company’s name signifies its background in business analysis, a relatively new and growing research discipline that involves identifying business needs and determining solutions to key problems.

professional, has introduced multifarious business analytical and research services through his company, The Analyst Agency. He strives to ease the burden of business owners by providing them actionable insights on various processes and consumer behaviour. The Analyst Agency has successfully catered to the diverse business needs of numerous organizations, from startups to multimillion-dollar companies. Their vast clientele spans across a broad array of industries in different international markets. From brand versatility to reformative thinking, there are various elements that have constituted success for Steven and his company. This article will elucidate on some of them, in the hope that they’ll inspire new entrepreneurs to imbibe the same in their business.

The Company’s Multifarious Clientele

Through The Analyst Agency, Steven serves an expansive clientele that encompasses numerous business sizes and categories. Depending on the nature of the organization, he offers services that fulfil different kinds of analytical needs. For the smaller organizations like startups, his brand offers industry insights, competitive analysis, financial forecasts for their business plans, etc. For the bigger companies, which span across all sectors, it conducts research in domains like market expansion, employee satisfaction, customer satisfaction, new product development, and more. The Analyst Agency has the most experience in real estate, sports and entertainment, financial/banking, and technology sectors, but has worked in virtually every global industry.

An Overview of Steven’s Company

Steven founded The Analyst Agency back in 2011. Initially, the company functioned only as a boutique digital marketing agency. With the passing years, The Analyst Agency grew to become an award-winning, global research, marketing, and technology advisory services firm. It now has an international presence, with offices in the United States, Canada, and India. In 2017, the company was appropriately rebranded as The Analyst Agency to reflect its full service-scope, i.e., business analysis, qualitative and quantitative research, and unique problem-solving services. It now assists other companies with their market analytics, business process improvements, and digital transformations. In 2020, the Analyst Agency was named a “Top Consumer Research Company” in Quirk’s Magazine and featured by Clutch.co and GoodFirms. It has also garnered widespread acclaim from customers across several other online and offline platforms.

Keeping Pace with Changing Market Trends

Being a tireless proponent of technological innovation, Steven ensures that his company keeps abreast with the latest market developments. He achieves this by adopting various R & D measures and quality controls. Firstly, he emphasizes understanding new technologies and methodologies, to gather leading-edge data from the market. In addition, he ensures that his company utilizes the top software tools for analytics, data modelling, forecasting, etc. Steven’s relentless focus on such measures have rendered his company an unequivocal leader in his market. He has also inspired other companies in his field to adopt a more holistic growth approach with their technology.

Steven’s Goal with The Analyst Agency

Steven’s Entrepreneurial Inclinations

Steven has a background that blends marketing, sales, research, and business process improvement. He has worked with 75 companies thus far, including startups, multimillion-dollar corporations, and everything in between. He has launched new companies, managed complex projects, and discovered new markets and strategies while working with top advertising and consulting firms. He is a marketing and research consultant for both B2B and B2C companies. With The Analyst Agency, Steven is leveraging his varied experience to develop a multidimensional service approach for customers. This is why he has continually expanded the company’s service offerings since its inception in 2011. With this transition, he sought to help customers with not only their marketing, but also transforming their companies to meet today’s dynamic market challenges. He achieves this in the most seamless manner, by delivering the simplest possible solutions to complex problems. The Analyst Agency today assists customers with actionable insights, business process improvements, and much more. The

As an eminent entrepreneur, Steven thinks it’s really important to pay it forward, in whichever manner that may be possible. He thus partakes in a plethora of altruistic activities for the community. Some of these include mentoring, helping out non-profits with projects, helping students gain valuable experience, etc. He emphasizes providing utmost value through focused engagement in these activities.

Plans For the Future

Aspiring for multifaceted company growth, Steven has some ambitious plans in the pipeline for the coming time. First off, he wants to expand the markets his company operates in. He also wants to expand its service offerings, including more consulting and strategic advising. Given his background in business development and marketing, in addition to his company’s research achievements, he feels that it’s time to take the next step towards his company’s development. This would entail becoming a ‘one-stop-shop’ for business analysis, consulting, and much more. 49

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