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Exclusive Spotlight - Updated Brand, Same Genuine Company

UPDATED BRAND, SAME GENUINE COMPANY

Building positive relationships and providing exceptional customer service will always be the foundation for success at SECURA. We pride ourselves on not only delivering this foundation, but doing it in a uniquely genuine way.

SECURA Insurance, headquartered in Neenah, Wisconsin, is actively refreshing our brand to highlight this genuine way we do business. After gathering data from all of our customers – our agency force, our policyholders, and our associates – the results told us our greatest strengths are being genuine, approachable, relationship-focused, and quick to respond. We took this feedback and applied it to the SECURA brand to better reflect who we are as a company.

SECURA’s Purpose Statement

We replaced our mission and vision statements with a purpose statement – a meaningful proclamation that SECURA associates live out every day with each interaction they have with you and our shared customers.

We’re making insurance genuine – from the protection we provide to the relationships we build. It’s our mission to provide quality coverage and unmatched service to empower our independent agents and protect our customers.

EXCLUSIVE SPOTLIGHT

The SECURA Story

There are many ways to tell others who we are as a company; we thought the most efficient way is through video. Visit secura.net/genuine to watch and share our video on your social platforms, with policyholders, or with prospects.

Reflecting the SECURA Brand

Our approach to brand colors and visual identity has also updated. We refreshed our color palette to be more bright and vibrant – reflecting our company culture and personality. You’ll notice changes to our printed materials and web platforms as we continue to update these now and into the future.

Your partnership as an independent agent with SECURA is invaluable. We made these brand changes to better reflect the relationship we have with you, and with our shared customer – the policyholder. As we continue into the future under this refreshed brand, we invite you to share in our purpose – to Make Insurance Genuine.

Questions? We’re happy to help. Please contact our Marketing team at marketing@secura.net.