Oriele Frank explains how Elemis is pushing the boundaries of wellness

Oriele Frank, chief product and sustainability officer at Elemis, explains how the partnership with Celebrity Beyond is driving the brand into new territory

It’s fantastic to be leading in wellness and pushing the boundaries with the team on Celebrity Beyond. The spa really is set to be the focal point with people coming on board intending to really concentrate on their own wellness, and that’s a real shift in mindset.

Passengers will have the chance to really work on their mental and physical wellness, and I think that’s a big change for a lot of people. They might try things they’ve never tried before, like F45, cycling or swimming, so I think that it’s an exciting time to reimagine wellness at sea.

Oriele Frank, chief product and sustainability officer at Elemis

Lisa Lutoff-Perlo tried to inject wellness across the ship and wanted leaders and experts in their field to feed into that experience for the Women in Wellness programme.

Elemis will be hosting a cruise on Celebrity Beyond later this year that will be about the brand and all about wellness. It will dial up the iconic British status of Elemis with afternoon teas, seminars with me and Noella [Gabriel, cofounder and global president of Elemis]. There’ll be signature treatments too. The whole spotlight will be on the brand.

Nicola Stott, director of special projects at Elemis, works closely with OneSpaWorld on every aspect of our relations. It’s everything from top to bottom, so we also cover the training in the OneSpaWorld Academies to ensure they have everything they need to deliver the Elemis message through their trainers. Every aspect is scripted to ensure consistency.

We are working super closely with OneSpaWorld on the long-term vision as the new build programme for ships is set for the next 15 years. We have a trend presentation twice a year that looks at our land and sea businesses, which are quite different.

To achieve good sales figures from a retail point of view, the facial business needs to be strong, so we’ve worked closely with the team, looking at the whole business model. The big news piece on board is the fact that we have launched the new BIOTEC 2.0 for the first-time onboard a ship. We are super excited to see that here as it really elevates the experience and the results for clients. We know that when you have a technology facial, treatment to revenue spend goes up. www.elemis.com