Future wellness: spas should support healthcare

I believe as an industry we can change the health narrative this year. I see a real opportunity to support stretched healthcare services by providing holistic treatments for broader conditions and concerns. Alternative medicine has always been relevant but to many is still seen as quackery or some kind of sorcery!

I think 2023 will be the year where these services and their role in the spa setting will be embraced. Treatments supporting adrenal and thyroid imbalances, burnout, anxiety, chronic pain, menopause and children’s wellbeing could present countless opportunities for the spa business model.

Longevity science was one of the hot topics at the 2022 Global Wellness Summit and, if we accelerate our embracing of technology and results-focused treatments and services, I think a hybrid of medical traditional spas presents huge opportunities.

www.irishspaassociation.ie

Anita Murray

Co-founder of the Irish Spa Association