Future spa: a fully inclusive approach is needed

Patrizia Bortolin, wellness project manager at Preidlhof and founder of Glowing Flow Spa Consultancy

If businesses want to upgrade from a luxury hotel with basic spa services, the industry needs to understand that nuances, experience and perspectives matter. People want holistic spa concepts and transformational travel – new generations are looking for meaningful destinations that also function as mindful workplaces.

We need to continually innovate while staying mindful and authentic.

Trauma healing, inner joy and better relationships are sought after by wellness travellers and to address this requires specific knowledge and a targeted approach.

I’d like to see more engagement and new synergies between wellness, travel and food-and-beverage teams; spa values should be omnipresent. And I hope also to see more multi-generational teams. We need the spa environment to be magic, meaningful and welcoming for all – going beyond outdated spa models.

www.preidlhof.it