White Claw® Hard Seltzer

Made Pure®

“THE DIFFERENCE IS CLEAR,” THE WHITE CLAW VODKA + Soda packaging reads, “At White Claw, we’re relentless in our passion to bring you unrivaled taste. We’ve invented a unique process to make a smoother vodka + soda. Made with the world’s first Triple Wave Filtered Vodka then blended with real fruit juice and sparkling water to deliver a vodka + soda of unparalleled refreshment.”

White Claw Vodka Sodas will be released in four flavors, Peach, Wild Cherry, Pineapple, and Watermelon. In a new move for White Claw, these vodka sodas will contain real fruit juice. Each can comes in at 100 calories and 2 grams of carbohydrates. They are also glutenfree. The alcohol content of these vodka sodas is 4.5% ABV. This is a break from White Claw’s previous standard of 5% ABV for its drinks. When will these drinks launch? So far, White Claw has released no information on when it plans to launch its new line of vodka sodas. All we know is that these drinks are “coming soon.” If the brand launches its vodka sodas as it did its line of vodka spirits, the drinks may be available in your local store before White Claw makes a single announcement online. We can only cross our fingers and toes that “coming soon” means that these vodka sodas will be coming very soon.

White Claw fits into the “work hard, play hard” mentality of many young professionals, there weren’t any good options for a light and refreshing gluten-free drink that wasn’t either too sweet or too alcoholic. “Alcoholic beverages and healthy alternatives don’t always go hand-in-hand but White Claw fuses convenience, refreshment and subtle flavor to deliver a drink that’s considerably lighter than a cocktail or beer,” said Sanjiv Gajiwala, vice president of marketing, White Claw Hard Seltzer. “Serving as a step away from high-sugar sodas and mixers, White Claw is a shift into a lighter, all natural, better-for-you alcoholic beverage – defining a whole new category for those who want to enjoy life and have fun while maintaining a healthy lifestyle.” The 5% ABV White Claw Hard Seltzer is available in five minimally sweet flavors with zero aftertaste:

Natural Lime – Similar to the crispness of a vodka + soda, natural lime delivers the ultimate refreshment to quench your thirst on a hot summer day without the hassle of mixing your own drink.

Black Cherry – Just as black cherries thrive in sunlight, the pre-mixed seltzer with all natural black cherry flavors comes in a convenient can that can be cracked open wherever the outdoors may take you.

Ruby Grapefruit – The tart and tangy natural flavors packs a punch of antioxidants making White Claw a refreshing post-Yoga sip.

Mango - This hard seltzer is the perfect blend of seltzer water, their Brew Pure alcohol, and a splash of natural mango fruit concentrate. We hope you enjoy the mango flavor

Raspberry - A masterful blend of pure seltzer water, their proprietary BrewPure alcohol and a kiss of raspberry to bring together a refreshing and thirst quenching hit at your next family gathering.

Watermelon - Delight in the delicate taste of fresh Watermelon. This sweet and refreshing flavor is complemented by the pure refreshment of White Claw® Hard Seltzer.

Lemon - Only select varieties of lemon are carefully handpicked to create this classic. We use cold pressed zest from our lemons to release our juicy lemon aroma and taste — a fresh twist on your favorite flavor.

Tangerine - Experience all the joy of biting into a fresh Tangerine, with a smooth, clean tasting finish. This citrus flavor is bursting with the fruit’s fan favorite taste and natural sweetness.

Strawberry - White Claw® Strawberry balances the taste of fresh, ripe strawberries with just the right amount of sweetness. With a crisp, clean finish, this juicy flavor is both refreshing and sessionable.

Blackberry - Experience the crisp taste of ripe blackberries in this sessionable spin on White Claw®. This refreshing flavor strikes the perfect balance between sweetness and tartness.

White Claw Hard Seltzer takes its inspiration from the legend of the White Claw wave - when three perfect crests come together to create a moment of pure refreshment. We set out to make something as pure, refreshing and natural as this. The result? White Claw Hard Seltzer. Made Pure.

Locally, Marsala Beverage employs about 100 full-time employees. Marsala Beverage, LP is the largest malt beverage, wine/spirits and non-alcoholic distributor in Northeast Louisiana. Their success is based on the fact that they never lose sight of delivering what is really important – quality products, timely service and a genuine concern for our customers’ needs. Annually, they deliver over 2.4 million cases of beverages to over 700 retail accounts.

Please find us at www.marsalabeverage.com or follow us on social media: Facebook: Marsala Beverage, Twitter: @marsalabeverag1 and Instagram: @marsalabeverage