ETN (Equestrian Trade News) – September 2022 by ETN (Equestrian Trade News)

SEPTEMBER 2022

Volume 46, No 7

BETA INTERNATIONAL 2022 PREVIEW

Your free official show catalogue inside

AUTUMNAL ARRIVALS Equestrian Trade News September 2022

THE LATEST FEEDS, CLIPPERS AND RUGS

PLUS

• WORMING FOCUS • NEW PRODUCTS GALORE • RETAILER PROFILE ETN is the official media partner of BETA International

2022

11-13 September

lottie-world-champ-22-ETN-210x65.qxp_0 15/08/2022 11:21 Page 1

NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

THE BEST FEED NAF World Champions Lottie Fry & Glamourdale, owned by van Olst Horses naf-equine.eu/uk

600d Light Weight Standard Turnout Rug 600d 50g Standard Turnout Rug 600d 100g Standard Turnout Rug 600d 200g Standard Turnout Rug 600d 300g Standard Turnout Rug 600d Light Weight Turnout Combo 600d 50g Turnout Combo 600d 100g Turnout Combo 600d 200g Turnout Combo 600d 350g Turnout Combo 600d 450g Turnout Combo

RRP £36.99 £38.99 £40.99 £42.99 £45.99 £42.99 £45.99 £49.99 £54.99 £59.99 £65.99

Trade From £18.50 £19.50 £20.50 £21.50 £23.00 £21.50 £23.00 £25.00 £27.50 £30.00 £33.00

contact@gallopequestrian.com • www.gallopequestrian.com • 01902 454 771

Editor’s comment O

nce upon a time, equestrian safety was about pushing your velvet hat down and tightening your girth. We’ve come a long way since then… Safety on and around horses is now a massive market. As highlighted by BETA’s 70-day Summer of Safety, it encompasses a vast range of products from the quickrelease to the impact resistant. And people really do care. An ETN reader called us having seen a picture in our July/August issue to give us a gentle reprimand about the potential dangers of loose dogs around ridden horses. Fair point, and it’s been noted, so thank you. Many in the trade also reacted positively to ETN’s news item about riders’ desire for a safety stirrup standard. I’ve taken to wearing a body protector recently, prompted by a couple of friends’ riding accidents. One suffered broken ribs, the other a fractured back and neck; both are thankfully now back in the saddle and also wearing body protectors. Being of a certain age that makes this a ‘new thing’, but I’ve been pleasantly surprised by how comfortable a body protector is once you’re used to it. And wearing it – topped off with hi-viz - soon becomes a habit. No equestrian can afford to economise on safety. So as the cost-of-living continues to soar, let’s hope it stays that way. Well done to pub operator Brakspear who are promoting visits by horse to its chain of hostelries. What a great idea! Especially when pubs are often in places where riders can enjoy a hack followed by a refreshing drink.

FRONT COVER:

All eyes will be on the NAEC BETA Stoneleigh on 11 – 13 September for the return of BETA PLUS International. See inside this issue for your show THE BEST FEED NAF preview and free catalogue. This month, ETN also gets ready for autumn with the best in feed, clippers and rugs. While for RAMAs/SQPs, there are two opportunities to earn AMTRA CPD points.

SEPTEMBER 2022 Volume 46, No 7

In this issue...

Among the advantages of arriving by four legs, says the pub chain, are environmental issues and overcoming “the hassle of appointing a designated driver.” Well, on the latter point, maybe they need to think again. Under the 1872 Licensing Act, it remains illegal to be “drunk in charge of any carriage, horse or cattle on any highway or in a public place.” Ooops – and cheers!

NEWS 4

I’m sure it happens in all industries and sports… but the equestrian sector seems to have a surfeit of people who are not quite what they seem. Are they experts because they are Dr something? Are they qualified and how? Are they registered and what credentials does their membership body have? Are they required to update their knowledge with CPD? Of course, qualifications come in many guises; some are for life, some can be removed from a person who is disqualified or struck off – for which there’s always a reason. Agreed, some of the best people in the horse industry rely on reputation and experience. But there are many more who are good with smoke and mirrors and at using social media to give an impression of superior gravitas. It’s always worth asking a few questions. Genuine experts are always happy to explain and share knowledge.

RETAILER PROFILE

When will everyone stop using Covid as an excuse for poor service, missing deadlines or not getting jobs done? Apparently, what are meant to be signed-for deliveries can now be signed-for by the postman – and presumably left on doorsteps at the mercy of the weather or thieves. And don’t get me started on people not answering the phone…

PRODUCT NEWS

The latest launches

HELEN READER PROFILE

PEOPLE 18 BENCH SADDLER OF THE MONTH Emma Hamilton is our winner

Meet Linney’s Equestrian

BETTER BUSINESS Workplace first aid

SOCIAL MEDIA MATTERS

Do you need brand ambassadors?

AMTRA ACCREDITED CPD FEATURE (NUTRITION) Feeding for optimum condition

FEED FEATURE

The ethics of using horses in research Hindgut health: and how to achieve it Products to stock

34 36 38

AMTRA ACCREDITED CPD FEATURE

Targeted worming practices

CLIPPERS & RUGS

Getting ready for winter

IN THE HOT SEAT With Keith Ellis

TURNING BACK THE PAGES

What ETN was reporting five, ten, 20 and 30 years ago

BETA INTERNATIONAL 2022 PREVIEW

61 – 98

INTERNATIONAL 2022 PREVIEW Your free official show catalogue inside

AUTUMNAL ARRIVALS

Equestrian Trade News September 2022

THE LATEST FEEDS, CLIPPERS AND RUGS

• WORMING FOCUS • NEW PRODUCTS GALORE • RETAILER PROFILE ETN is the official media partner of BETA International

2022

11-13 September NAEC Stoneleigh, Warwickshire, UK

lottie-world-champ-22-ETN-210x65.qxp_0 15/08/2022 11:21 Page 1

Liz Benwell Liz Benwell

Main Sponsor

World Champions Lottie Fry & Glamourdale, owned by van Olst Horses

naf-equine.eu/uk

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 3

News ETN | NEWS

Supplier makes exclusive distribution agreement Equilibrium Products has appointed Trilanco as its exclusive wholesaler to the trade in the UK, Channel Islands and Isle of Man. The supplier of fly masks, leg protection and therapy products says the move is part of a project to work more closely than ever with its retail partners. “We want to offer the best service to our retailers, providing the full product range quickly and efficiently,” said Laura Szuca, UK sales director of Equilibrium Products. Trilanco becomes the company’s sole distributor having worked with Equilibrium Products for a number of years. “We are absolutely delighted. Equilibrium is such a great company to work with; they have brilliant products and fantastic people,” said Martin Balmer, managing director of Trilanco. The exclusive distribution agreement became effective on 1 July. Laura added: “I would like to say a big thank you to [wholesaler] Battles for their support over the last 12 years.”

Company urges others to help good cause Red Gorilla is hoping others in the trade will emulate its support of a Riding for the Disabled (RDA) horse. The tubs and tools supplier also sponsored carriage driving at the RDA National Championships this summer. Red Gorilla’s RDA horse is Jackson, a 16.1hh coloured cob. “As a company, we’re proud to be involved with the RDA and to support their tremendous work to transform people’s lives through horses,” said managing director Dean Cox. Dodson & Horrell has agreed to support dressage at the RDA National Championships for three years.

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020

ADVERTISERS’ INDEX Red Gorilla brand ambassador Georgia Kavulok with RDA horse Jackson.

Advertising Manager Evie Edgar Email: etn@djmurphy.co.uk Tel: 01428 601031 Abi Cannon Email: etn@djmurphy.co.uk Tel: 01428 601028 Digital Manager Nicki Lewis Email: nickil@beta-int.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright All material is copyright Equestrian Management Consultants Ltd

www.carbonbalancedpape r.com CBP123456

Publisher Equestrian Management Consultants Ltd Editor Liz Benwell Email: editor@equestriantradenews.com

4 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

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NAF OFC & OBC Abbey England 64 Actisaf® (Phileo UK & Ireland) 33 Baillie Haylage 67 Balanced Horse Feeds 32 Bartholomews Bird Foods 55 Battles 75 Bedmax 15 BETA courses 85 BETA Membership 22 Bettalife 69 Bodens Group 67 British Farriers & Blacksmiths Association 57 Catago 67 Cavaletti Collection 59 Charles Owen 62 & 63 Citrus Lime 77 Dengie 59 & 73 DJ Murphy Publishers 64 Dodson & Horrell 7 Easy-Net 75 ETN 42 Freejump 60 Gallop Equestrian IFC Horse First 17 Horseshape 25 Horslyx 39 Jenkinsons 3&9 LeMieux 19 leovet 81 Likit 41 Mackey Equestrian 48 Mark Westaway 27 PelGar International 59 Perry Equestrian 55 PolyJumps 57 Premier Equine 13 Pro-Equine 25 Racoon Events 60 Red Gorilla IBC Saddlery Brands International 21 SEIB Insurance 57 Silvermoor 22 Smart Saddles 67 Society of Master Saddlers 18 Spillers 37 STUBBS England 53 Target Feeds 41 TopSpec 53 Trickle Net 41 Virbac 47 Westgate Labs 45 WF Young 69 World of the Horse 22 Your Horse & Country magazine 29

WWW.EQUESTRIANTRADENEWS.COM

Saddlers act on equine welfare in “straitened times”

New training for saddle and bridle fitters will cover the latest equine welfare issues. The online course is the result of a collaboration between the Society of Master Saddlers (SMS), The Horse Trust and Redwings Horse Sanctuary. The training provides saddlery fitters with the latest information on welfare issues, plus current legislation - and helps them take clear actions or decisions in the course of their professional duties. Ted Boggis, past president of the SMS, came up with the idea for the new training. “It’s thanks to his vision and focus on equine welfare, along with his determination to do something practical,” said a spokesman for the society. The SMS then approached Redwings and The Horse Trust to develop the programme designed to build on the crucial role saddlery fitters already play in upholding horse welfare. “The severity of animal neglect ranges from mistakes by inexperienced owners to gross mistreatment,” said Ted. “In these straitened times horse welfare will undoubtedly suffer as owners struggle to balance the needs of their families

against the well-being of their horses.” Ted added that the training course provides a new dimension to the skills of those professional SMS members who fit saddles and bridles. “It will allow them to address welfare issues nonconfrontationally through improved communication skills and understanding of their clients' circumstances, as well as defining confidential reporting channels for the most egregious cases,” he explained. “I’m delighted that the collaboration between The Horse Trust, Redwings Horse Sanctuary and the SMS has produced a course that completely fits the society’s ethos of ‘horse welfare first’.” The Horse Trust has been involved in training equine professionals for many years, recognising the importance of a team approach. “During our extensive experience dealing with cases of equine neglect, paraprofessionals with an understanding of welfare, such as saddlery fitters, have been invaluable in supporting the rehabilitation

SUPPLIER WORKS WITH GROOMS

Belgium based horse care and supplements brand Cavalor is collaborating with the International Grooms Association (IGA). “Grooms are such a valuable part of the team that creates a happy, healthy equine athlete,” said Monique van Hall, brand manager for Cavalor. “We hope that we can inform and advise IGA members through our extensive research and development department.” Any groom working for a rider or driver who competes at FEI international level can join the IGA for 15 euros.

International Grooms Association founder Lucy Katan with Cavalor CEO Peter Bollan.

WWW.EQUESTRIANTRADENEWS.COM

of our horses,” said Jeanette Allen, chief executive. “This course shows our commitment to supporting saddlery fitters and aims to give them more confidence within their roles.” Lynn Cutress, chief executive of Redwings, added: “The SMS got in touch with us following our collaborative work on a similar course for farriers. “It’s so important to work with equine professionals, such as saddlery fitters, who have regular contact with horses and their owners and really have the opportunity to influence horse welfare in a positive way.”

More companies join BETA

A firm running weekly live draws for giveaways and a safety equipment developer are among the new members of BETA. Applications to be approved at the trade association’s most recent Council meeting were: • Oakfield Saddlery, Farington, Preston – equestrian store and internet retailer (Retail Member of BETA) • Kristy’s Embroideries, Ashby Parva, Lutterworth, Leicestershire – retail store (provisional Retail Member) • Equiwarehouse, Sutterton, Boston, Lincolnshire – retail store with internet retailing (Retail Member) • Quantock Pet & Equine, Bishops Lydeard, Somerset – retail store (Retail Member) • Farm & Country Online, Brigg, North Lincolnshire – internet retailer (provisional Retail Member) • Armaros Ltd, Great Missdenen, Buckinghamshire – equestrian safety products provider with new body protector in design (Trade Member) • Pivo, Mapo-gu, South Korea – auto tracking device (Overseas Trade Member) • R H Equine Promotions, Newbury, Berkshire – digital marketing service for equestrian businesses (Associate Member) • EC Pro, Furzton, Milton Keynes – equestrian software business with a booking, horse care and staff management system (Associate Member) • National Equine Show/Raccoon Events, Guildford, Surrey – new equestrian consumer show (Associate Member) • Equine Giveaways, Marldon, Devon – online equestrian competition site with weekly live draws (Associate Member) • Tracks4Hacks, Gainsborough, Lincolnshire – tracking app linked to equestrian property sales (Associate Member)

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 5

Photo: Bob Atkins

NEWS | ETN

ETN | NEWS

Farriers’ show has trade stand opportunities Focus 2022, run by the BFBA (British Farriers and Blacksmiths Association), will take place over the weekend of 29/30 October at Stoneleigh Park, Warwickshire. The BFBA International Team Horseshoeing Competition will overlap it on 28/29 October. Focus is attended by blacksmiths and equine professionals including farriers, vets, physiotherapists, nutritionists and barefoot trimmers. There are lectures, demonstrations and trading on the Saturday and Sunday, the staggered dates allowing for the international team horseshoeing competitors to enjoy the event once their competition is complete. Said BFBA president Ben Benson: “We’re excited to be delivering a superb programme for attendees which encompasses world class lectures and demonstrations.” Trade stands opportunities are available at Focus. Potential exhibitors could offer hoofcare products and nutrition, hoof boots, equine leg care and therapy plus human safety boots.

HORSE TRIALS HOSTS CONFERENCES Osberton International Horse Trials (September 28 – October 2) is to host a series of business conferences and educational seminars. Open to all, they include lunch, refreshments and access to the event. Sponsors include MSD Animal Health, Baileys Horse Feeds, uvex and Badminton Horse Trials. Topics include first aid for riders and event incident management (such as dealing with emergencies like acutely lame horses) and cross-country course construction and design. There’s also a two-day coaches’ conference with leading course designer Eric Winter, British Eventing team high performance coach Chris Bartle, and top show jumping trainer Matt Lanni.

Equestrian firm makes top 100 listing LeMieux is included in this year’s The Sunday Times Top 100 list of Britain’s fastest growing companies. The Southampton based company is ranked 66th with sales of £38 million, up from £10 million in the last four years. LeMieux was founded in 2009 by former Olympic event rider Robert Lemieux and his wife Lisa. Started from their home in the New Forest, the business moved to a purpose-built site in East Wellow in 2018. Today, LeMieux sells in 69 countries with export sales up 56% year-on-year, and doubling in the USA. In the UK, it sells via equestrian retailers as well as the likes of Selfridges and John Lewis. Last year, Robert and Lisa LeMieux took on a minority investment from LDC, the private equity subsidiary of Lloyds Bank, to support the next stage of development. The staff has since increased from 32 to more than 70. 6 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

BEDDING BRAND’S ADVICE TO COSTCONSCIOUS CUSTOMERS As the cost-of-living increases and equestrian consumers look for savings, a bedding supplier is urging retailers to step in with timely advice. Horse owners should consider three key areas, says Bedmax. Managing beds better to reduce waste and improve longevity; using a more economic but good quality bedding; and opting for a healthy bedding to reduce the risk of respiratory and hoof disease resulting in expensive veterinary treatment. “The great majority of owners put their horses’ wellbeing first and foremost,” says a Bedmax spokesman. “Our latest equine health survey shows this as an absolute priority when they’re deciding which is the best bedding to buy for their horses. “Cost normally comes a long way down the list. But in this kind of economic squeeze, cost effectiveness becomes a major consideration.” With pros and cons to all bedding materials and brands, it largely comes down to personal preference, adds Bedmax. However, owners should know how to achieve the best balance between economy and quality. “Purpose-made wood shavings tend to be more expensive per bale, but there are ways to optimise each bale used. One of the biggest issues we come across is owners thinking they can save money by reducing the depth of the bed. “Large flake shavings are not particularly absorbent, but Bedmax is designed to form layers to drain urine away from the surface, which is why putting down too little will result in more wastage.” Daily routines such as skipping

out in the evening, banking clean shavings to the sides, and maintaining optimum depth are essential. It’s also beneficial to muck out first thing to remove wet and dirty bedding – the longer it’s left, the more waste. “Generally, it’s advisable to remove all wet and dirty bedding daily; but to reduce waste, owners could try removing the wet once or twice a week instead,” suggests Bedmax. “Shavings made from pine, which is naturally antibacterial, help reduce ammonia exposure when on a deep litter system. This can work well so long as urine is able to drain away from the surface and be absorbed at the base of the bed.” An affordable alternative to shavings is a wood pellet bedding or straw pellets like Strawmax, which Bedmax says are a much healthier alternative to loose straw. Made with UK grown straw, dust-extracted pelleted Strawmax is highly absorbent. Once a bed is made, it needs only about one bag a week to top it up. While a high-quality bedding costs more, adds Bedmax, opting for a healthy bedding reduces the risk of incurring much higher costs for veterinary treatment. In a recent survey by Bedmax, almost half the 950 respondents stated that their horses had suffered health problems needing veterinary treatment and/or box rest, and the biggest health problems reported were respiratory disease and hoof disease. Bedmax also suggests encouraging customer loyalty and sales by offering a lower price per unit on a pallet rather than on individual bales. WWW.EQUESTRIANTRADENEWS.COM

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ETN | NEWS

Magazine wins industry ‘Oscar’

PONY Magazine has scooped Event of the Year for PONY Mag Big Day Out at a national publishing awards ceremony. The team from PONY publisher DJ Murphy collected their prize from TV star and Strictly Come Dancing presenter Tess Daly during a glittering presentation evening. The PPA (Professional Publishers Association) awards are the industry’s most highly sought-after accolades. They’re contested by publishers of national print dailies to specialist digital media. “Even the editor of Vogue was shortlisted for an award, so the team were over the moon just to be there,” said Abi Cannon, commercial director at DJ Murphy. PONY Mag Big Day Out gives the magazine’s young readers the chance to meet their favourite social media stars and get inspired by demonstrations from top riders. This year’s event was attended by the team from BETA who checked hats and body protectors and offered safety advice.

Pictured receiving PONY’s prize at a glittering London awards evening are, from left, the DJ Murphy team of Ali Hill, Sarah Garland, Rebecca Philpot, Louise Kittle, Adam Witt, Zoe Cannon, Abi Cannon, Paul Smail, Sarah Burgess and Evie Edgar with TV star Tess Daly.

WHY RIDERS WANT A SAFETY STIRRUP STANDARD

Safety stirrups - designed to release the rider’s foot in a fall - have become a popular item of equestrian kit. Just under half of riders use them, according to new research released by BETA. Of those who don’t, 55% would be more likely to if safety stirrups had a mark or standard akin to riding hats and body protectors. BETA’s survey has unveiled a thirst for more information about safety stirrups. A quarter of riders who don’t use them said they were “not entirely sure which are safe”. While 12% admitted they “don’t know how they work so wouldn’t know which to choose.” Almost one in five non-users said safety stirrups were “too expensive.” When it came to choosing specific brands, “the way they work” and “feeling comfortable when using them” were the biggest influencers. Asked how they would describe safety stirrups to non-users, riders named their ability to “release the foot in an emergency dismount” and “fall apart so you aren’t dragged by the horse”. Others said safety stirrups offer “peace of mind” and “come apart under pressure”. Claire Williams from BETA said the trade association had “become increasingly aware of confusion over what exactly a safety stirrup is. “We undertook the survey to better understand what the market thought,” she added. “And the results reinforce our view that there needs to be at least greater clarity of what it is that makes a ‘safety’ stirrup safe.” 8 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

INDUSTRY FIRST FOR FEED FIRM

Premier Nutrition is the first UK company of its kind to receive the globally recognised Food Safety System Certificate (FSSC 22000). The accreditation demonstrates the company’s attention to quality and safety. “We’re continually challenging ourselves to improve our offering to customers, ensuring both livestock and companion animal feeds are fit for both today and the future,” said Jane Ratcliffe, technical services manager at the animal nutrition specialist and premix manufacturer. “We’re the first and only premix producer in the UK sector to receive this level of certification, over and above the well-known Universal Feed Assurance Scheme (UFAS). “The whole team is immensely proud to have achieved such stringent criteria, otherwise only seen in the human food industry to-date.” Mrs Ratcliffe believes the trade will in future request high levels of transparency as far back as feed raw materials. “This is why we’ve taken steps to ensure our whole supply chain is future-ready by meeting human grade food standards now,” she says. On top of the paperwork required for the accreditation, an inperson audit was carried out to ensure Premier Nutrition met the FSSC criteria. Annual audits are subsequently to be conducted. This is as relevant to equine brands as it is to the production of feeds for farm animals, according to Premier Nutrition’s senior equine nutritionist Ruth Bishop. “Our principal commitment is to produce safe and accurate products. A high level of focus on responsible supply chains is fundamental to this, and the FSSC certification demonstrates our firm commitment to understanding the provenance of the ingredients we use,” she said. “The certification also provides important support for our equine business customers managing the risk of prohibited substances.”

IN BRIEF

• Government plans to tighten ‘buy now, pay later’ regulations could include a requirement for lenders to carry out affordability checks. The move follows a consultation on the popular payment method. • Atkinson Action Horses are to top the bill at the Festival of the Horse at Belvoir Castle in Leicestershire on 10/11 September. Visitors can also enjoy jousting, scurry racing and a quadrille, plus shopping. • Training organisation the iPET Network has gained approval as an Ofqua regulated End Point Assessment Organisation for equine apprenticeships, including grooms’ qualifications. • Naylors has taken on sponsorship of The Pony Club Mounted Games at the 2022 Horse of the Year Show (HOYS). The equestrian retailer has branches in Rochdale, Nantwich and Cannock, concessions within seven Go Outdoors stores, plus an e-commerce operation. WANT MORE NEWS? Sign up at www.equestriantradenews.com to receive ETN’s weekly e-newsletter free to your inbox. WWW.EQUESTRIANTRADENEWS.COM

ETN | PRODUCT NEWS

Product News Ahead in the comfort stakes

The Rhinegold Italia Anatomical Bridle is new and exclusively available from Snowhill. It’s attention to detail includes a leather fob behind every buckle to eliminate the chances of metal touching the horse’s head. The finest, softest leather has been used to create an anatomically-shaped padded headpiece that gently cradles the horse’s poll without applying undue pressure. A crank-style noseband fastens with a padded cushion behind the chin, further upping the comfort factor. The Rhinegold Italia Anatomical Bridle is supplied with soft feel, grip leather reins with stoppers. Sizes are pony to extra-full, and the RRP is £134.95.

EASY ON THE ENVIRONMENT

“It’s taken us 20 years,” says the team at Likits, “but we finally have some new Likit packaging to shout about!” The fresh, easy-to-open wrapping contains 97% less plastic than previously. Therefore it saves approximately 14 tonnes of plastic per year, based on the weight of plastic saved by changing to the wrap, across production of the licks and treats range. The wrap is made from OPP which can be recycled at larger supermarkets. Likits are available from Trilanco and Battles.

New name reflects recipe

Dodson & Horrell has changed the name of Classic Fibre Mix and Cubes back to High Fibre Mix and High Fibre Nuts, saying it better reflects the products’ recipe. “The emphasis on high fibre helps our customers to understand the category that these feeds sit in, and we are proud to see the name return,” explains Lucy Scott, Dodson & Horrell marketing manager. “They are both the same high-quality formulation that our customers have come to expect from D&H… offering a low in starch, non-heating formula whilst providing a source of highly digestible fibres.” High Fibre Nuts have an RRP of £13.50 for 20kg, and High Fibre Mix sells at £14.70 for 20kg. 10 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

RETRO HAYNET HAS A MODERN MESSAGE

A jute haynet called the Crofton has been launched by Elico Equestrian. The natural, rustic-coloured net is robust enough for the most enthusiastic equine eater, yet it’s completely biodegradable at the end of its life. Just as jute or cotton bags win out over plastic carriers for shopping, now your customers can make an environmentally friendly choice about haynets too. Jute haynets were commonplace 40 years ago. But this new product is an improvement on the traditional design… Its square bottom makes it tidy in the stable and easy to fill. The Elico Crofton Jute Haynet is a conventional 40” long and has a standard mesh size. The RRP is £15.95. Jute is widely considered to be a sustainable crop, grown with minimal use of fertilizers or pesticides. On disposal, it decomposes within one to two years leaving no threat to the earth. The Crofton Jute Haynet is made with no plastic, nylon or metal attachments – just jute. The degradation of jute is accelerated by wet conditions; therefore these haynets are best suited for longterm indoor use. Warning! The Elico Crofton Jute Haynet has a subtle but wonderful earthy smell which may cause some horse owners to reminisce. The Crofton is to be launched to the trade at BETA International 2022. Elico is available from Jenkinsons.

A good gut feeling

New Gut Sponge from Protexin is formulated to support hind gut health and encourage normal droppings. The palatable, peppermint flavoured supplement contains psyllium husks, a prebiotic and linseed. High fibre psyllium husks absorb water in the gut, coating and protecting the gut lining and helping the production of normal droppings. This is enhanced by bentonite – a natural binding agent – and source of essential minerals. Gut Sponge carries the BETA NOPS logo. The product can be used alongside Protexin’s Gut Balancer for daily probiotic support.

GOOD VALUE SAFETY

The new Rhinegold Prestige Zip Front Body Protector complies with BETA Level 3 (2018). With a smart diamond quilted effect in a satin-look finish, it sports a sleek appearance and is easy to put on and take off. Sizes range from small to extralarge. RRPs are £112.50 for adults’ sizes with child’s at £92.50. WWW.EQUESTRIANTRADENEWS.COM

PRODUCT NEWS | ETN

Emily’s answer to sharp horses

Since Cavalor Take It East Forte launched in 2019, event rider Emily King has been using it on sharp, quirky horses. “I was recommended Cavalor Take It Easy Forte by another 5* rider when discussing how I was struggling with the concentration of a sharper horse of mine,” she said. “I use the paste leading up to a dressage test, if needed. I’ve noticed that it really enhances the horse’s focus and concentration.” Emily adds that the tubes are easy to administer and the horses seem to like the taste. Cavalor Take It Easy Forte is based on Cavalor Take it Easy, and enriched with calming essential oils. Emily says the product is a “must have” in her grooming box, especially for exuberant and nervous horses. The UK distributor is Zebra Products.

SUPPLEMENTS JOIN THE RANGE

The Pure Feed Company has added five new products to its equine Pure Supplements range. Each comes in a tub providing a four-week supply for a 500kg horse. The packaging features a QR code which takes the purchaser directly to nutritional information and feeding recommendations. Pure Detox, to support the body’s natural immune response, contains dandelion, a natural diuretic to help flush out toxins, brewers’ yeast and mannan oligosaccharides (MOS) to support efficient digestion and hindgut health. The RRP is £34.50 Pure Vitamin E, Lysine and Selenium (RRP £25.50) helps to encourage muscle health and cellular function; supports the immune system and aids recovery after work. Pure Calm and Compose (RRP £36.50) offers herbs, such as ashwagandha, passion flower, lemon balm and chamomile, renowned for their calming effect. Pure Gastro-Support (RRP £47.50) contains rosehip and vitamin E, plus vitamin C, brewers’ yeast, aloe vera and MOS to support the hindgut and the passage of food through the digestive tract. Pure Spearmint, Peppermint and Fennel (RRP £19.50) with its appealing aroma, is palatable and particularly good for fussy eaters.

Refreshing rebrand

Turmeric supplement specialist The Golden Paste Company has refreshed its packaging and updated its logo across its pet, equine and human ranges. The new packaging is designed to showcase the product’s benefits and natural ingredients. “The new look packaging really strengthens the brand identity and makes the unique qualities of our products much clearer,” said Hattie I’Anson of The Golden Paste Company.

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BE POLITE

As the nights draw in, now’s the time to stock up on hi-viz. The POLITE range from Equisafety is designed to help riders gain more respect when riding on the roads. The collection includes a waistcoat in breathable, lightweight mesh fabric. With a front zip and large pockets, adjustable sides mean it can be tailored to fit over various jackets or layers. The POLITE Mesh Quarter Sheet is a technical, lightweight, breathable mesh rug with an extra-large tail flap for increased visibility. It comes complete with a fillet string and straps to fit under the tummy plus two forward D-ring Velcro straps to prevent it blowing up in the wind. There’s also a POLITE hat band, horse leg wraps, nose and rein bands, and a horse neck band.

Easy tack cleaning

Superior Leather Cleansing Gel is new to Lincoln Horse Care’s leather care range. The gentle, pH balanced gel deep-cleans leather with no need for water or scrubbing. Nor does the colourless, odourless gel strip away moisture. Superior Leather Cleansing Gel can be applied directly to dirty leather with a sponge. After gently working it into the grain, dirt becomes loose enough to be wiped away. The gel is available individually, or with a leather balsam and leather oil. The RRP is £13.50 for 500ml. Lincoln is available from Battles.

FAMOUS BRAND STEPS INTO EQUESTRIAN MARKET

Long equestrian socks by well-known knitwear label Pringle are being distributed by Platinum Agencies. The exclusive line comes in twin packs in a combination of Pringle’s classic argyle patterns, plus stripes and stars. “With the cost-of-living increases and a focus on making our products affordable, we feel these twin packs are great value at a trade price of £4.95, RRP £9.95,” Dave Wright of Platinum Agencies told ETN. “Pringle is an iconic brand with an incredible heritage of classic design-led products which we are excited to be involved with.” Pringle of Scotland was founded by Robert Pringle in 1815. Based in the Scottish borders, the company first produced hosiery and underwear, later adding cashmere. Pringle’s distinctive argyle diamond pattern was inspired by the tartan of Clan Campbell of Argyll, in particular their ‘tartan hose’. The design went on to be adopted as a favourite for golf clothing – popularised by the Duke of Windsor and his set who wore it with their plus-fours in the 1920s. Grace Kelly was among the famous fashionistas to champion Pringle’s argyle patterned knitwear in the 1950s. The eye-catching ‘look’ has since been revived with Pringle’s Reissued collection as recently as 2019.

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 11

ETN | PRODUCT NEWS

Happiness for hens

Haylage and equine treats supplier Silvermoor has launched an environment-enhancing poultry product. Alfa-Grit-Blocks are briquettes made from dried alfalfa and insoluble grit. The alfalfa provides protein and is rich in provitamin A carotenoids which improves yolk colour. “The insoluble grit dispersed within the block enables normal development of the gizzard which is essential for a happy and healthy hen,” explains Ralph Thompson, managing director of Silvermoor. The individually packaged briquettes are ideal for small holders, hobby farmers or families with a few hens.

Saddles’ smart new look

Smart Pro and Smart Native VSD and GP saddles have been updated to improve overall fit, feel and looks. The knee flap now has an elegant calfskin finish, plus a recessed stirrup leather channel for close contact and a secure lower leg position. A Y-girthing arrangement increases security on all back shapes, and makes for a good fit on horses with a narrow front or forward girth grove. Customised features introduced include interchangeable cantle designs with coloured piping, patent leather or Swarovski crystals. Suede or calfskin options are available for seats and knee flaps. While a Suprabloc knee flap can reduce bulk under the thigh to aid a secure leg position. All these saddles come with patent leather keepers for a polished finish.

HIGH FASHION HELMET Charles Owen has collaborated with fashion house Saint Laurent to produce an exclusive riding hat. The leather-covered helmet, from the label’s Saddle Up collection, is available exclusively in Saint Laurent Rive Droite stores in Paris and Los Angeles and at the brand’s website. The RRP is £1,460.

Quirky and colourful With autumn on the horizon, this quirkycoloured Elico Quantock Haynet will go down a treat. With seven colour bands to brighten up the darkest winter evening, the robust net has a large metal ring at the bottom. A strong 6mm black tying cord means this net with a 4cm mesh can hold 6.5kg of hay. The RRP is a cheerful £11.95. Elico is available from Jenkinsons Equestrian.

MORE BRANDS SIGN UP

Perry Equestrian and Tredstep are among the latest brands to be available to retailers via the Cloud POS system from Citrus-Lime. The supplier integration platform helps retailers activate items on their websites as they book in their stock. Product such as descriptions, sizes, colours, technical specifications and images are highlighted – giving consumers a good online shopping experience and helping sell stock quickly while excitement about a product is high. Product information is fully optimised so there’s more chance of products appearing higher up search results when they’re Googled, says Citrus-Lime. Cloud POS starts at £55.50 per month. Citrus-Lime currently has 21,659 equestrian products that automatically list themselves on Cloud POS. These are available through Trilanco, Shires, Equetech, Battles, Westgate, Tredstep and Hoggs of Fife – with more suppliers to come. 12 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

TIME TO SHINE

New Cavalor Bianco Spray is the answer for lastminute cleaning of stable stains from horses’ coats. No water is needed to use the product. It’s simply sprayed on, left for a few minutes, then wiped away – complete with stain - on a dry cloth. Silicones in Cavalor Bianco Spray create a protective layer to help prevent further staining. The pH neutral spray is enriched with argan oil, a moisturiser. The RRP is £13.50 for 200ml. Cavalor is distributed in the UK by Zebra Products.

Unbridled joy

The new Favorite Snaffle Bridle from Passier has been developed with Olympic event rider Ingrid Klimke. The soft headpiece is anatomically shaped with an ear recess, and the flash strap padded for comfort. A waved browband is adorned with extra-large sparkling crystals - clear to match the bridle’s stainless-steel fittings, or smoke topaz on the version with brass-look fittings. There are 13 exchangeable noseband designs available to use with the Favorite bridle. WWW.EQUESTRIANTRADENEWS.COM

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ETN | PRODUCT NEWS

SUPPRESSING EGGS FOR LONGER

Use moxidectin for the longest expected egg reappearance period, says Zoetis. Its product Equest is an oral gel containing moxidectin for single dose control of roundworms - including encysted larval stages of small redworms, and bots. Equest is available in a 700kg syringe. Together with Equest Pramox, it has the longest expected egg suppression period (13 weeks) for small strongyles of any equine wormer currently available. Equest and Equest Pramox are the only products available to treat for encysted small redworm in a single dose. Equest Pramox is an oral gel containing moxidectin and praziquantel for single dose control of all three species of tapeworm, roundworms - including encysted larval stages of small redworms, and bots. Equest and Equest Pramox are licensed for use in breeding, pregnant and lactating mares and have been shown not to adversely affect the fertility of mares.

Supporting recovery and condition

BETTALIFE PharmaPlast Ultimate Topline is a sugar-free, non-heating supplement that supports muscle condition and recovery, coat and hoof health and topline development for horses in a variety of workloads. PharmaPlast contains essential amino acids plus LArginine and spirulina. Available in two sizes, 750g and 1.5kg, it has a palatable banana flavour. All BETTALIFE products come with a no-quibble, 100% money back guarantee settled directly with customers to ensure retailers keep their profit margins. The company also offers attractive trade margins, 28-day terms for trade accounts, product training and free exchange on short-dated products.

PERFECT PAIRING

A new style of Wellington boot called L’Alliance is the result of a collaboration between Le Chameau and Fairfax & Favor. The boots are made in Le Chameau’s signature Chamolux rubber in two colours – green or navy – and three calf fittings. Each pair comes with a Le Chameau and Fairfax & Favor branded leather tassel, with more available in an array of colours. The boots’ RRP is £295. 14 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Fibre feeds updated

Dengie’s Healthy Tummy fibre feed has had a packaging makeover. Still in its distinctive green packaging, it now comes in a larger 20kg bag. The new packaging features event horse FJK Over & Out aka ‘Rambo’ whose rider Alicia Wilkinson put him on Health Tummy as she was worried about gastric ulcers due to his competitive lifestyle. The product is a nutritionally balanced, pure alfalfa, high fibre feed containing ingredients to promote digestive health. It’s approved by BETA as suitable for equines prone to equine gastric ulcer syndrome as part of a balanced diet. Dengie has also updated its Healthy Hooves Molasses Free by adding MSM to enhance the benefits of the feed for the health of horse’s hooves and joints. The nutritionally balanced, lowcalorie, high-fibre feed contains just 2.5% sugar. Starch levels are extremely low, at just 1.5%.

FREEJUMP TO EXHIBIT AT BETA INTERNATIONAL FOR THE FIRST TIME

FreeJump, one of the safety manufacturers pioneering change when it comes to stirrups and air vests, is proud to host a stand at BETA International 2022. Innovation is at the core of the company, which believes that when research, development and technology are combined with sporting expertise, the end result is the ultimate riding experience. Giving credence to the company’s claim, currently many top ranked FEI riders choose to use Freejump products. 2022 sees the launch of the X’Air Safe – a groundbreaking body protector and air vest combination that offers riders the opportunity to level up their performance while maximising on safety. Not only does it meet the EN13158 level 3 body protector standard (submitted for BETA approval), but the design incorporates a built-in air vest. The X’Air Safe is superlightweight at just 1.2kg and features an ultra-thin 22mm foam outer shell. WWW.EQUESTRIANTRADENEWS.COM

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ETN | SPECIAL REPORT

A day in the life

ETN goes behind the scenes with Helen Reader, President of the Society of Master Saddlers (SMS) and owner of H R Saddlery in Carmarthen. “I really couldn’t manage to do everything without the support of my parents and my boyfriend Tris who steps in to take over horse duties when I’m out saddle fitting, late home or away. This back-up is especially valuable and appreciated during my year as SMS President.”

Around 1pm A quick break Sandwich and time for a catch-up with urgent messages. If at home in the workshop, lunch is combined with feeding the horses and lunchtime yard duties.

A TYPICAL DAY….

7pm Time to hit the computer answering e-mails, confirming appointments for the next day, invoicing, online meetings or webinars. In winter months, when the days are shorter, evening saddle fits are often scheduled at a local indoor school.

6am Out on the yard Bring the horses in – they live out at night all year round, morning stable duties.

6.30am, Helen is out exercising her two grey event horses.

he only predictable thing about Helen Reader’s typical day is that it’s a long one. An early start is followed by a full and varied working day servicing her customers in West Wales, carrying out her duties on behalf of the SMS and making time to train her horses. Helen’s week is split between days out on the road saddle fitting and days in the workshop. Being based on her parents’ smallholding in rural West Wales - one of the most beautiful areas of the country - has its benefits, but also presents challenges. Helen covers a vast area from Pembrokeshire in the west to Cardiff in the east. Her appointments diary is carefully planned to minimise travel time between customers. Workshop days see customers dropping off and collecting repairs and new bridlework, saddle flocking and benchwork. Weekends offer a welcome break from the hectic week; this is when Helen is usually off competing. But there’s no chance of a lie-in as it’s not unusual for her to have the lorry loaded and be off with two horses, clean and plaited, by 4am heading for an event somewhere in the south of England. Running her own business and juggling SMS duties is hard work, admits Helen. “I love the variety of my work and also the flexibility of working for myself. I can schedule in SMS meetings and events and the odd day ‘out of the office’ during the working week to compete my horses.

6.30am On and exercising the horses A mix of schooling in the arena, (under floodlights in the winter), hacking around the fields and tracks and jumping in the arena or around a cross-country course in the fields in summer. Once or twice a week in the summer there’s a 5am start for a trip to the local beach for fittening work and back home by 8am. 8.30am Out on the road / in the workshop Typically, two to four yards visited and four to seven saddle fits, either new fits or checking existing saddles, delivering new saddles, on-site flocking adjustments and measuring new bridlework. Once a week, on the horses’ rest day, an early start is scheduled with the first customer appointment at 8am.

16 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

5 - 6pm Back to the yard Evening turnout and yard duties.

9.30pm Supper and time to catch-up with personal chef/boyfriend Tris who not only prepares a packed lunch for Helen but also cooks supper each day. 10 - 11pm Time to relax or not… the aim is to sit and relax, but more often than not it’s back to the computer to finish off answering e-mails and catching up with SMS correspondence. 11pm Bed and fast sleep as soon as head hits the pillow, until the 5.30am alarm sounds. Tell us about a day in your life. Contact editor@equestriantradenews.com

SMS President Helen Reader schedules time in her workshop during each busy week. (Photos: SLR Photography)

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Become a stockist today Free delivery Online and social media support Staff training & POS Promotional support Expert advice at any time Always in stock

Any questions? We’re happy to help at any time: T: +44 (0)28 3084 8844 E: info@horsefirst.net

ETN | PEOPLE

Bridle Fitting Courses

se ho r

th e

ER SADD

Looking to Become a Qualified Bridle Fitter? • October 17, 2022 - Introductory Bridle Fitting Course Tedworth Equestrian Centre • April 4 to 6, 2023 - Qualified Bridle Fitting Course Moulton College For details of prices and to book your place on any of the courses contact the SMS office on (01449) 711642 enquiries@mastersaddlers.co.uk www.mastersaddlers.co.uk

18 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

l i e d Tr a d e

SOCIETY

for s–f or you,

SOCIETY

ETN contributor and social media expert Rhea Freeman has had her first book published. Small & Supercharged: Small steps to supercharge your brand on a budget, instantly reached number one in Amazon’s public relations category and number two in the small business titles listing. Available in paperback and Kindle, the book has been a “labour of love” says Rhea, who leads BETA’s social media training courses. “But I’m so pleased I persisted,” she adds. “To be a best-seller after 24 hours is just mad, particularly when the person in second is Seth Godin - one of my marketing heroes.” MA

be r

ER SADD

em Our m

SOCIETY

l i e d Tr a d e

Members of the UK animal health industry body NOAH have re-elected Caitrina Oakes, managing director of Vetoquinol UK and Ireland, as chair. Also re-elected were senior vice-chair Jan Moehlenbrock (MSD Animal Health) and Mark Collinson (Norbrook) as treasurer, with new vice chair Ned Flaxman (KRKA) completing the NOAH officer team

Society of Master Saddlers’

Blind international paradressage rider Verity Smith has joined Team Equisafety as a brand ambassador. She also competes in able-bodied dressage at prix st georges and intermediare 1. Equisafety has provided high visibility clothing for Verity to wear, as well as for her labradoodle guide dog and ITV This Morning star Luna. Verity has campaigned for guide dogs to have the right to travel on commercial planes and trains, and has championed the cause of disabled shoppers. When competing in dressage, she finds her way around the arena by counting her horse’s strides. In international paradressage, she’s allowed up to nine callers, one positioned at each letter.

Each year, the Worshipful Company of Saddlers donates a saddle – known as the Jubilee Saddle to a different Riding for the Disabled (RDA) region. This summer, the Saddlers’ Company presented the splendid gift during a reception at the RDA’s National Championships held at Hartpury, Gloucestershire. Pictured, from left, are Ted Boggis, director of retailer RB Equestrian and past president of the Society of Master Saddlers (SMS), David Snowden from The Worshipful Company of Saddlers, and Pauline Harrison, the 2022 RDA Volunteer of the Year, who accepted the saddle on behalf of Calvert Trust RDA, Keswick.

People

Event rider and vet Harriet Deeming has joined first aid products specialist Robinson Animal Health. Harriet works at Lincolnshire based Rase Veterinary Centre having graduated from Liverpool University in 2019. After learning to ride on her family’s Shetland, she joined the Grove Hunt branch of the Pony Club and went on to enjoy mounted games and eventing. Currently, Harriet competes two horses; her six-year-old Irish sport horse, Dillon, at BE100 level and seven-year-old Belgium warmblood, Leena, at novice. Harriet is working with Robinson Animal Healthcare as a veterinary consultant, featuring on its social media and providing expert advice in online and print publications. She competes in Animalintex branded kit on the eventing circuit.

ER SADD

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ADVERTISEMENT FEATURE | ETN

Autumn/winter ready with LeMieux Help your customers get ready for the autumn/winter season by stocking up on the latest must-have offerings from LeMieux. LeMieux Kudos turnout rug

COMING The LeMieux Kudos turnout rug is the SOON ultimate in comfort and protection for your horse, with an innovative advanced cut and front neck pad. It features a revolutionary two-part patented skirt system as well as shoulder gussets to allow a greater range of movement. The central panel self-rights the rug and provides maximum protection. The angled front closure system distributes pressure evenly, preventing rubbing on the point of shoulder and across the chest. Features a 1680D ballistic weave waterproof outer fabric with reflective safety strips and comfort thermos bonded fill. The lining is antistatic and antibacterial. Compatible with LeMieux liners for the ultimate flexibility and comfort. Available in 50g, 100g, 200g & 350g weights. Detachable neck included. Sizes: 5’6”–7’0” RRP: £189.95 (50g), £199.95 (100g), £215.95 (200g) and £225.95 (350g)

Arika Stable-Tek rug

The Arika Stable-Tek rug has been crafted with innovative materials developed for durability, breathability, and comfort. Luxuriously filled, the soft quilted panels are encased by a durable outer diamond ripstop material that provides a degree of stain and dirt repellency. The main body of the rug is cut from a custom width fabric, removing the requirement for a central seam along the back. It’s wide enough to provide generous depth without additional side seams. AVAILABLE NOW Inner fastenings allow for rug liner attachments meaning complete and easy flexibility to adjust the warmth of your horse with changeable climates. Available in 100g, 200g & 350g weights. Detachable neck sold separately. Sizes: 5’6” to 7’0” RRP: £69.95 (100g), £74.95 (200g) and £84.95 (350g)

LeMieux Vector Balance stirrups The LeMieux Vector stirrups are a new generation of safety stirrup – technically advanced and lightweight while retaining a classic style. Machined from aviation grade aluminium, they offer an impressive strength-toweight ratio, making them lighter than most stirrups on the market at just 419g each, while not compromising on stability. The ergonomic footplate of the Balance stirrup is set at 5° with a cross-track grip surface, and mounted on an impactabsorbing cushion layer of dynamic polymer with a 70% compression rating. Impact and vibrations are absorbed

at the point of landing when jumping, which reduces knee and ankle fatigue, and lowers stress on leg muscles and tendons. The embedded hardened steel pins provide maximum security for the boot. Colours: aluminium, black, black/aluminium and auburn RRP: £189.95

AVAILABLE NOW

LeMieux Dynamique show jacket The stunning Dynamique show jacket has been designed with competition performance in mind. Vented side panels and sports mesh lining to the front provide the ultimate breathability, combined with superior stretch and recovery for unrestricted movement. Subtle beaded trims on pocket edges and back belt panel add a touch of luxury sparkle and creates a flattering silhouette and stylish appearance. Fastened with a front zip closure and custom press stud for stunning practicality. Colours: black, navy and graphite grey Sizes: 6–18 RRP: £220

COMING SOON

LeMieux Bridlework Collection

The LeMieux Bridlework collection features four styles of bridles including dressage, competition, grackle and the work bridle. With innovative features such as an anatomically shaped padded headpiece, cut away around the ears, and removable flash attachments on selected models. Made from high-quality leather with solid metal fittings. Reins sold separately. AVAILABLE Sizes: Pony, Cob, Full & X-Full NOW Colours: black and havana RRP: from £99.95

For trade enquiries, visit www.lemieuxtrade.com

ETN | BENCH SADDLER

Celebrating

the best bench saddlers...

This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standard of leathercraft skills. but couldn’t find a cost-effective supplier for the leather base to put the ribbon on, so I decided to learn to make them myself,” she said.

IN LOVE WITH LEATHER

Emma Hamilton with a horse wearing a beautiful bespoke bridle, plus matching plaits.

ETN/SMS BENCH SADDLER OF THE MONTH: EMMA HAMILTON NOMINATED BY: Laura Nickel of Amayzing Saddlery, who says: “Emma was my apprentice. Always learning and hardworking, she went on to win Best Small Business Saddle at the SMS National Competition. Emma qualified as a saddler in 2021 and now has her own company, Emma Hamilton Leatherwork, in North Glasgow. “We’re very proud of her and her achievements which are a benchmark for younger people in the industry.” ABOUT Emma Hamilton Emma’s parents always encouraged her creativity. The family’s kitchen table was littered with drawings, paintings, cardboard, tape and glitter – and Emma always had a sewing, model-making or woodworking project on the go. At school, she loved art, design and technical subjects and almost went to art school but took an equine science degree instead. “I don’t come from a horsey family but I was hooked on horses from early on,” said Emma who enjoyed pony trekking holidays, riding lessons and volunteering for The Riding for the Disabled (RDA). She graduated in 2017, by which time she’d already started her own business, Emma’s Rainbow Equestrian. “I wanted to make showing browbands

became the main bench saddler, as well as learning how to make a saddle from start to finish with Master Saddler George MacEachran at UK Saddlery,” explains Emma. Her current business, Emma Hamilton Leatherwork, specialises in bespoke bridles and tack, bridle fitting consultations, and does leatherwork and repairs. Even in her relatively short time in the industry, Emma has seen changes in horse owners’ tastes. “There are still customers looking for traditional tack for showing, but many people now want something a bit fancier – with sparkle or colour which makes my job a lot of fun,” she says.

The upshot was a couple of short courses in the Scottish borders with Master Saddlers Phillip and Karen Howard. And that was it… Emma had fallen in love with making saddlery. “Working with leather is so rewarding; it goes from being a simple material into something really sturdy and useful as well as beautiful,” she says. After graduating, Emma wrote to Master Saddlers in Scotland and the north of England asking for work OPPORTUNITIES experience. Jocelyn Danby, FOR YOUNG a Master Saddler based PEOPLE in Ross-shire, invited her Emma likes the way to spend a week in the scientific research is making workshop, but otherwise horse owners more aware of the search was fruitless. the need for well-fitting tack. Emma Hamilton in deep “There being few Master “It’s improving horse concentration at the bench. Saddlers in Scotland, I welfare on a wide scale. And widened my search as I it’s helping saddle and bridle had reached a dead end,” said Emma. “I fitters build their businesses as the public contacted Laura at Amayzing Saddlery sees how necessary professionals are for [near Beith], a saddler and saddle fitter the welfare and comfort of their horses.” quite local to me.” Training as a saddler in Scotland has After a few months, Emma was doing had its challenges. “There’s much less some leatherwork repairs that came into support for the industry here,” says Emma. the shop - and Laura invited her to become “There are fewer saddlers able to take on her apprentice. apprentices, and all the training courses and exams are an overnight trip away.” Nevertheless, she sees more GETTING FUNDING opportunities for young people. A Queen Elizabeth Scholarship Trust “The apprenticeship schemes and (QEST) grant helped fund Emma’s threetraining courses available now help a lot year apprenticeship, during which time of people get a foothold in the industry, she passed City & Guilds (C&G) SMS Level whereas before they were only able to 2 and 3 saddle and bridle making exams, get into the trade by joining their family the C&G flocking exam and attended the business.” SMS Introductory saddle and bridle fitting Away from the bench, Emma loves courses. spending time with her horse Skye and “While I was at Amayzing Saddlery, I walking in the Scottish hills. She still paints learnt so much and built on my skills in and sews, and relaxes by playing video saddlery and bridle making. I began to go games. out to do bridle fitting appointments and

20 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

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RETAILER PROFILE | ETN

Showtime for online retailer Deborah Hayward discovers how Claire Linney, of online retail store Linney’s Equestrian, is carving out a niche for her company with tailored tweed show jackets and English leather bridlework.

laire Linney has combined her passion for equestrian with a love of tweed to create a dynamic online business that’s cutting a dash in the showing world. If riders are looking for bespoke tailored jackets to catch the judge’s eye in the show ring, Linney’s Equestrian is fast becoming their first port of call for quality showing attire at the very best price. The jackets Claire offers are not new. These beautifully-cut garments are secondhand, carefully sourced and curated by this young retailer who set up her business in 2018 and was a finalist in this year’s Zebra Products Retailer of the Year at the BETA Business Awards. “Although we do sell a couple of off-the-peg brands, most of my stock is tailor-made,” she says. “I think that people, whether they are at local shows or HOYS, should be able to feel like a million dollars. My jackets allow them to do this without a huge price tag.” Claire’s collection of jackets was boosted during the Covid lockdown when all competition ceased and many children grew out of their clothing. “My supply is varied and I never know what I’m going to get in, but I always keep an eye open,” says Claire. Linney’s Equestrian also offers English leather bridles. “We have a bridle-maker who makes them specially for us,” says Claire. “We carry an affordable range of everyday bridles, too, from brands such as Cameo and EcoRider, as I like to keep everyone happy.”

SETTING UP SHOP

Claire’s decision to set up her own online retail company followed a period of maternity leave from her job at a local saddlery shop, where she had worked for the previous 11 years. “There was no way I could afford to return after having my baby,” she explains.

WWW.EQUESTRIANTRADENEWS.COM

“Although the online nature of the business is helping to get us further afield, many of my customers are local people” Claire Linney brings her love of showing to her online retail business.

“I calculated that I would have £1.20 a day left out of my wage once childcare was paid – and that was even before food and petrol. It was not physically doable. “I had lots of show jackets and accessories that I had accumulated over the years, so I started selling them on Facebook and eBay, and put the money towards the bills while I figured out what I was going to do.” Without realising it, Claire started with a ready-made customer base, as many people she had served over the years as a retail employee had also become friends on social media. Some were quick to get in touch asking if she could get specific products for them and others offered her clothing and equipment they had finished with to sell on a commission basis. “Facebook is a great way to make sales, as the listings are free,” says Claire. “You don’t have to pay any fees and it’s easy to market items. It remains an important part of my business today.” After a couple of months of selling in this way, Claire set up Linney’s Equestrian,

with its own business page on Facebook and Instagram – and a smart, new website, encouraged by her partner Alex, who was convinced that this was the right move. “He is not at all horsey, but he knows a lot about business,” she says.

FINDING SUPPLIERS

Having worked in the equestrian retail sector, Claire had a good relationship with company reps and a contacts book full of brands to choose from, but even this didn’t ensure that everything was plain sailing in the beginning. “A few companies wouldn’t deal with me at first because I didn’t have a physical store,” recalls Claire, who persevered and soon succeeded in stocking up with the quality products she wanted to sell alongside her bespoke range of secondhand jackets and fine leather bridlework. “My first supplier was Battles – they were brilliant. We have remained with them and sell loads of their Supreme Products. We also have Tuffa, which is our main stockist for boots, and we started our own clothing range of base layers, leggings and hoodies.” CONTINUED OVER THE PAGE

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 23

ETN | RETAILER PROFILE

Converting her garage has allowed Claire to create a changing room and display area at her Audenshaw home.

Linney’s Equestrian offers bespoke bridles made from fine English leather.

TOP-CLASS WEBSITE

Linney’s Equestrian boasts a crisp, contemporary e-commerce site. Customers’ orders go directly to Claire’s in-box. “I love it when they arrive,” she says. “It’s true, we small business owners really do a little happy dance when this happens.” The website is set up so that all orders and queries as part of a live chat facility come directly to Claire via Facebook Messenger. Great care is taken to make sure that all selected items are easy to add to the shopping cart and product descriptions are comprehensive, with all measurements included. Making returns is easy and a clear returns policy is featured on the site.

TRY BEFORE YOU BUY

Claire runs Linney’s Equestrian from her home in Audenshaw, Greater Manchester, which provides the flexibility she needs as a mum of two little girls – Arla, five, and Hallie, three. “Although the online nature of the business is helping to get us further afield, many of my customers are local people

who have started doing the odd show, do well and then end up competing at higher levels,” she says. “They come to me for showing clothing and accessories, so we’ve converted the garage into a changing room and display area for them to come and try on jackets galore.”

A HELPING HAND

Claire has a wealth of equestrian knowledge and is pleased to assist customers with first-hand recommendations, reviews on specific products, and provide advice on clothing and equipment for showing classes. “We get lots of customers checking in with us to make sure they get the correct jackets, bridles and browbands, and I’m more than happy to help,” she says. “I don’t want anyone to buy the wrong thing or to feel silly in a class. I’d be devastated for them if they did.”

SPONSORED RIDER

Ellie Morgan Conway is a 21-year-old rider and show producer who flies the flag for Claire and her company at local and larger shows. “She’s such a good rider and her horses are absolutely amazing,” says Claire.

ETN asks Claire. . .

Sponsored rider Ellie Morgan Conway helps to promote Linney’s Equestrian at shows and online.

“She goes to all the shows where I can’t have a tradestand, so she’s a really good advertisement for us. “We provide her with show clothing and products. I wanted someone who people can relate to, so Ellie is perfect.”

PROMOTING THE BUSINESS

In addition to Ellie, Claire visits shows dressed in her branded polo shirt and with flyers to hand out. “This is fine for now, but I am hoping to have a tradestand at some bigger shows next year,” she says. “However, to do this, I need to build up my stock, so that I have some really goodquality stuff to support three days of trading at this level.”

LOOKING TO THE FUTURE

Expanding the reach of online sales features on Claire’s wish-list, but she adds: “I would also love my own physical shop one day. There are no plans for that right now, though, as the web-based business really works for me, providing the right level of flexibility to run a business with a young family.” Her primary target is to build her reputation in the showing world. “I want Linney’s Equestrian to be renowned for its show jackets and bridlework,” she says.

Q. How much showing do you do?

I learned to ride at a local riding school when I was a child, before my grandad bought a pony for me and my sister to share. While I was obsessed with riding, she spent her time messing around on dirt bikes instead.

My first horse was a Welsh Section D x Hackney. He was called Shane and I did a bit of local showing on him, but always wanted a pony that went a bit further. So I got Eric in 2006 and broke him myself – he was everything I ever wanted. He was very showy and I had meant to sell him on. However, 17 years later, he is still with me and won’t be going anywhere. We did a lot of countylevel showing, but it was never my aim to go to HOYS.

Q. What did you do after leaving school?

Q. What do you love most about your job?

Q. Are you from a horsey background?

I went to college, where I took a national diploma in horse care and then a two-year qualification in horse management with the hope of joining the mounted police.

24 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Talking to people, giving them choice, and the buzz and excitement of shows. I also love the dressing up and the whole glamourous side of showing.

WWW.EQUESTRIANTRADENEWS.COM

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The full picture

Horseshape’s life-sized, custom-made templates are revolutionising saddle fit.

perfectly fitted saddle is crucial for the horse’s wellbeing. That’s why, in 2011, horseshape launched the world’s first mobile 3D scanner for retailers and saddlers, using 3D data of horses’ backs to create FittingSets, which are life-sized custom-made templates.

Improved accessibility

Now, the company is able to extend its technology to be used on the latest Apple iPhones with an app-based 3D scanner. The platform for saddle fitters, retailers and manufacturers offers easy handling of 3D data and closer communication with horse owners to optimise and simplify saddle fitting services. Horseshape’s smart 3D scan helps to improve the long-term health of the horse.

BETA Int limited offer: buy two FittingSets and get one free of charge.

The technology is field proven and easy to use. It improves the saddle fit in terms of quality and traceability – basically any involved party, for example the rider, owner, retailer, saddler and manufacturer, gain the chance to understand the development of a horse’s back and optimise the fit accordingly.

track changes in their horse’s back themselves, the saddle fitter can avoid unnecessary visits to the yard, saving on time, fuel and emissions. The FittingSets ensure the saddle fit during the production or reflocking of the saddle, reducing return shipments.

Work with us

The Horseshape platform is unique within the saddle services industry. It connects the professional to the horse owner and allows them to be involved in the continuous process of improving the fit of their horse’s saddle.

The ethos behind it

Horseshape’s idea is to help bring efficiency and order into the saddle industry – its platform allows data to be shared quickly and easily between horse owners, saddle fitters, retailers and manufacturers. Tailored reminders can also be set to suit the saddle fitter and the customer, too. Horseshape optimises all aspects of saddle services – since the customer can

For more information about Horseshape, visit horseshape.com or to find us at BETA International, go to stand 2-F27

ETN | BETTER BUSINESS

Reading this may give you a guilty pang… Every workplace must have a first aid kit. But is yours up to scratch, asks Reuben Gilmore.

id you know that plasters and bandages have an expiry date? Probably not; but the medical recommendation is that a workplace first aid kit should be reviewed and checked every three months to make sure it’s up-todate, fit for purpose and ready to use. The law states that an employer must ensure that employees get immediate help if taken ill or injured at work. A business’s reputation and liabilities are at risk if the first aid requirements are not correctly managed and the provision does not meet the expected, mandated standards and obligations. My role includes checking client’s first aid kits – and rarely are they fit for purpose. Items will be missing, out of date, in a muddle so they can’t be swiftly found, or with damaged packaging rendering them unusable. In addition, not all of the essential medical consumables specific to an industry’s workplace risks are always included and present. In these cases, immediate help could not be given because the first aid provision for that workplace is not response ready.

date, that any used equipment is replaced, the inside of the first aid box is clean; and that the equipment is well organised and easy to see for quick emergency use. In short, this is about making sure that the first aid kit is safe to use. It’s somewhat ironic if the equipment you use to resolve a medical incident is not in itself safe!

WHO’S RESPONSIBLE?

OPEN WOUNDS

Now think about Health and Safety Executive (HSE) requirements. They state that a workplace – regardless of it being occupied by one person or one thousand people - requires an appointed person to be in charge of all first aid arrangements. And this includes the quarterly first aid inventory check. This review should ensure that all products are within their expiry

Plasters, that essential first aid item, have an expiry date.

A little-known fact is that plasters and bandages have expiry dates. Unless they’re in date, they are not guaranteed to be sterile – something which is imperative when covering an open wound. The majority of plasters, unless specifically designed to mitigate the problem, lose their adhesiveness over time, and especially as they move towards their expiry date. So, when the first and foremost role of a plaster is to stick and provide protection, is it worth making sure that your first aid kit plasters will actually do this?

OTHER CHECKS

A protective pouch keeps first aid items clean and organised.

Do you check to see if your first aid box is clean? In an emergency situation, the box and therefore its contents can become dirty or soiled. The cleaning of the box to prevent ongoing contamination should be included

26 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

as an integral part of the regular health and safety workplace checks. For convenience, using a protective pouch can help to shield the contents and enable the easy organisation of the first aid kit too. In addition to adhering to workplace key first aid needs, there is the more complex challenge of referring to the Health and Safety Executive’s First Aid at Work Guidance on Regulations. This recommends that an employer refers to the British Standard BS8599 -1:2019, which includes recommendations for first-aid kit content. To ensure all first aid obligations are covered, some knowledge is required and it can become onerous to facilitate. So, what is your commitment to your first aid provision? Will your first aid kit enable an untrained person to prevent a minor injury becoming a major one - and possibly even save a life? As an employer, you are responsible for making sure it does. About the author: Reuben Gilmore is from Aero Healthcare UK (aerohealthcare.co.uk), specialists in workplace first aid provision.

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ETN | SOCIAL MEDIA MATTERS

Do you need brand ambassadors? They may not be professional riders, but they’re highly relatable to your customers. Should every company engage equestrian influencers?

ocial media provides many opportunities for businesses of all sizes when it comes to marketing, promotion and building a tribe of fans and followers. It’s also allowed marketers to extend their reach and influence more people via others, such as brand ambassadors. As time has gone on, the way brand ambassadors work has changed in many ways, and that has led people to question whether or not they need them at all. Brand ambassadors are not a new concept, but the rise of social media has allowed anyone and everyone to become their own media brand. As the accounts of non-professional riders and equestrian enthusiasts grew, so did the opportunity to engage these relatable people to help promote brands and services - and influence their following. And many brands fully embraced the concept, acquiring armies of brand ambassadors to fly the flag.

THE SCENE HAS CHANGED

Fast forward a bit and the scene has changed a little. Influencers have worked hard to hone their skills, buy new kit, grow their following, and many charge for content creation now too. Also, as more and more brands have caught on, the value of some influencers has been lost a little as their organic content has decreased, some to the point where they serve as advertising channels for brands with which they’ve never had any form of affiliation. Brand ambassadors are a type of influencer, but generally they are connected to specific brands and form longer term partnerships with these brands to promote their products or services over an extended period of time. These partnerships can work incredibly well from all angles, if managed correctly. However, they can also be problematic.

Photo: Champion

THE WRONG AMBASSADOR

Working with the wrong brand ambassador is never going to help a brand. Best case, they’ll do nothing with what you give them. Worst case, they do something that shows a complete lack of understanding for your brand, alienates your customers, and maybe even tarnishes your brand’s name by association. These influencers don’t make good brand ambassadors. Good brand ambassadors not only understand the brand, but they’re already advocating it before they form a ‘formal’ connection. They understand the products and want to share them with their audience in a genuine way. They are bursting with ideas for what would work for their audience, your audience, and the kind of content and campaigns they could support. These people are worth their weight in gold and should be seen as an extension of a marketing or content team. 28 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Good brand ambassadors understand the brand, often advocating it before they form a ‘formal’ connection.

And how do you find these gems? That’s in next month’s column. But please be assured that you don’t need brand ambassadors. You should want them because they bring so much value to what you’re doing and allow you to reach your potential customers in a different way. Some brands don’t work with brand ambassadors at all; some have different strategies, and these can work very effectively too. All I would say is that if you’ve had a bad experience, try and work out why. Was it the communication? The prior research? What was the issue? Only when this is identified and the lesson learnt is it worth considering the idea again. About the author: Rhea Freeman is an award-winning PR adviser and social media expert who is a Meta Certified Lead Trainer and accredited #SheMeansBusiness trainer. She provides one to one mentoring for brands and also runs a free Facebook group, a membership group, and produces a weekly podcast with the Small & Supercharged prefix. Find out more at www.rheafreemanpr.co.uk Rhea is also running a webinar series with BETA which includes FREE sessions for all BETA members who wish to participate and paid for sessions that are open to BETA members and non-BETA members, although BETA members enjoy preferential rates. Find out more by contacting the BETA office.

WWW.EQUESTRIANTRADENEWS.COM

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Would your business benefit from a marketing specialist? A business owner, business manager or team members time is generally best spent selling their product or service, time spent wrapped up in marketing is often deemed non-efficient and not cost effective, after all we would all rather be putting money through the till instead of taking it out! This is why investing in an industry specialist who understands your marketplace is money well spent, generating you a consistent source of lead generation to actively sell your product or service to, giving you a great return on investment in terms of both time and profitability.

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ETN | CPD FEATURE ABOUT ETN’S RAMA/SQP FEATURES ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

FEEDING FOR BEST CONDITION

By Laura Wilson BVM&S MRCVS, technical advisor, Dodson & Horrell

hilst a lot of what we see and read is currently focused on addressing the equine obesity epidemic in the UK, there are still many horses out there that have the opposite issue and can struggle to maintain their weight. For horses and ponies in both these categories, getting the balance right can be a challenge. Keeping track of body condition and body weight, especially during changes in routine, can help to detect early fluctuations before they become difficult to manage. Using a weigh tape to measure bodyweight every fortnight and keeping track of body condition score at these set intervals is a simple way to start monitoring and make dietary adjustments accordingly.

FORAGE

Forage is the mainstay of any good equine diet and horses should be fed a minimum of 1.5% of their bodyweight (dry matter) daily to maintain digestive health (unless in extreme cases under direction of a veterinary surgeon). As such a large proportion of the diet, it’s role in weight management cannot be underestimated. It is not only important to know the weight of forage a horse is eating each day when working towards weight loss, gain or maintenance goals, but also its nutritional value. Not all forages are created equal and forage analysis can play a key role in allowing us to understand more accurately exactly what our horses are receiving. It enables an assessment of the suitability of the current forage for the requirements of the individual and can take some of

or working towards weight loss goals. Forage analysis also provides an accurate assessment of the forage dry matter (the forage that is left once the water content is removed). This can guide the weight of total forage that should be fed each day.

BETTER OPTION

Regular weigh-taping and body condition scoring, and adjusting the feeding plan accordingly, is key to minimising unwanted changes in condition.

the guesswork out of just how much they should be fed each day. For horses in hard work or that struggle to maintain their weight, a forage which is higher in digestible energy and protein is ideal; whereas for those looking to reduce their body condition score, lower levels of protein and digestible energy are advantageous. The fibre within forage can also be split into different types; digestible fibre (mostly cellulose, hemicellulose) and indigestible fibre (lignin). Some level of indigestible fibre (neutral detergent fibre) is important to maintain gut health, however levels towards the lower end of the optimum range are useful when working towards weight gain goals or to fuel higher levels of activity. Conversely, forages with a proportion of indigestible fibre towards the upper end of the optimum range are ideal for those individuals with lower energy requirements

30 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Contrary to popular belief, hay is not always a better option for horses that are looking to lose weight as its higher dry matter content (and therefore lower water content) can mean it is a more concentrated source of calories. Hay can often be a good option, however, as it can be soaked for 3-6 hours prior to feeding to reduce its sugar (water soluble carbohydrate) content. The contribution of grass to the total diet should never be underestimated and should be factored into the daily forage allowance. A horse with unrestricted access to grass can consume up to 5% of their bodyweight in a 24-hour period, and therefore access may need to be restricted for those with weight loss or even maintenance goals; year-round for some and during the spring and summer months when grass growth rates and its nutritional content is highest for others dependant upon their individual needs and current body condition. This may be in the form of stabling for an amount of time each day, alternating with turnout in a sand school or similar with access to soaked hay in a net, strip or tracked grazing or the use of a grazing muzzle. Top tip: When using a grazing muzzle for the first time it is important to check that the horse can drink without issue while wearing it. WWW.EQUESTRIANTRADENEWS.COM

CPD FEATURE | ETN

INDIVIDUAL’S NEEDS

When choosing complementary feeding products, the individual’s needs must again be considered carefully. UK forage only diets can provide adequate energy for many horses in the UK, even up to a medium workload, however they will almost always be deficient in key vitamins and minerals. Copper, manganese, zinc, selenium, iodine and B vitamin levels often fall furthest below the recommended daily intake values. Therefore, it is recommended that every horse should receive a vitamin and mineral supplement or a suitable balancer as a minimum in addition to a forage-based diet. For horses and ponies that are gooddoers and looking to maintain their weight or lose weight, this diet it ideal to meet their nutritional needs while minimising calorie intake. For horses or ponies that are losing weight or struggling to maintain their weight, if this is a sudden or recent change the first step should be to discuss this with a veterinary surgeon and schedule a health check to ensure there are no underlying health concerns, before assessing the current diet and routine to look for changes that might have triggered weight loss. It is not uncommon for some busy performance horses to struggle to hold condition through the competition season. The first check to make in this case is to ensure sufficient energy is being fed. All food stuffs have a calorific value - the level of energy that they provide. Weight loss can be simply down to an energy deficit - when a horse is expending more energy than it consumes. The more work a horse or pony is in, the more calories they will need to maintain their condition and warm weather can increase energy expenditure further. Offering ad-lib forage, the opportunity to graze on good quality pastures as often as possible and potentially increasing the amount of concentrate feed being given, or switching to a performance level product with a higher digestible energy content are all possible changes that could be made to increase energy intake. Products higher in carbohydrates (starch and sugar) will provide more 'fast release' energy, while those lower in carbohydrates and higher in oil and protein will provide more 'slow release' energy - great for stamina, naturally hot-headed horses and those which are prone to gastric ulceration or tying-up.

If energy expended exceeds calories consumed, the deficit can lead to loss of condition.

WINTER MONTHS

A common time of year for weight loss issues is during the winter months. It is natural to see a small downward fluctuation in condition during the winter which is then regained during the spring and summer months. For those looking to maintain their current condition this should be a change of no more than 1 on a 9-point condition scoring system or 0.5 on a 5-point system. Again, at this time of year, weight loss is often due to an imbalance in the energy being eaten vs the energy being expended. In this scenario however, it is often due to a reduction in energy intake due to the nutritional content and rate of grass growth being lowest at this time of year. If we fail to compensate adequately for this in a horse's overall diet by adding energy in the form of preserved forages such as hay or haylage or adding complementary feed stuffs on top of this where necessary, an energy deficit will occur.

OLDER HORSES

Sometimes, despite offering preserved forages, older horses and ponies in particular can struggle. This can often be due to poor dentition (regular check-ups with a vet or suitably qualified equine dental technician are key) causing them to have difficulty chewing and breaking

down the long strand fibre sufficiently prior to swallowing, limiting digestion and the amount of energy they are able to gain. These dental issues can, in some cases, also limit the volume of preserved fibres they are able to eat.

COMMERCIALLY AVAILABLE

There are many commercially available fibre-based products such as short chop fibres, high fibre wet feeds or mashes, and high fibre cubes that can fed as they are or soaked prior to feeding. Partial or total forage replacement diets are now possible and will often use a combination of these products. The respective feed company's helpline may even be able to provide their recommended tried-and-tested recipe! For any further energy required beyond this, low starch and sugar, high oil and protein products are best during the golden years to help maintain condition and muscle mass. Feeding for optimum condition can be a challenge at both ends of the spectrum and picking up subtle changes early through regular weigh-taping and body condition scoring and adjusting the feeding plan accordingly is key to minimising unwanted changes in condition and making progress towards weight loss or gain goals. CPD QUIZ OVER THE PAGE

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 31

Photo: Jon Stroud

LOSING WEIGHT

ETN | CPD FEATURE

RAMA CPD QUIZ SELECT YOUR ANSWERS AND SUBMIT THEM AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION 1. What is the minimum % of body weight a horse or pony should be consuming in forage (dry matter) daily to maintain digestive health? a. 0.5% b. 1.0% c. 1.5% 2. Which of the following fibres are indigestible? a. Cellulose b. Lignin c. Hemicellulose 3. Which of the following are vitamins and minerals commonly lacking in UK forage sources? a. Copper, zinc, selenium b. Manganese, B vitamins, iodine c. All of the above

RAMA CP Questio D n (nutrit s Septem ion) ber 202 2 ETN

4. How long should hay be soaked for to reduce the water-soluble carbohydrate (sugar) content? a. 1 hour b. 3-6 hours c. 24 hours 5. A horse with unrestricted access to grazing can eat what % of its bodyweight within a 24 hour period? a. 1.5% b. 5% c. 10% 6. What would be the key features of a performance feed that would be suitable to help a highly strung horse maintain condition during the busy competition season? a. high oil / high protein / low carbohydrate b. high oil / high protein / high carbohydrate c. low oil / low protein / high carbohydrate

7. Which energy source provides fast-release energy? a. Starch b. Protein c. Oil 8. Which energy source provides slow-release energy? a. Starch b. Sugar c. Oil 9. What is the most common reason for weight loss during the winter in older horses? a. Dental issues that cause them to struggle to eat preserved long strand forages (hay / haylage) b. Gastric ulceration c. Not enough concentrate feeding 10. What types of concentrate feeds are best for older horses to build condition and maintain muscle mass? a. High protein / high carbohydrate / low oil b. High protein / low carbohydrate / high oil c. Low protein / low carbohydrate / high oil

SUBMIT YOUR ANSWERS ONLINE AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION.

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ADVERTISEMENT FEATURE | ETN

The role of Actisaf® live yeast in feed Christine Campbell, equine technical specialist for Phileo UK & Ireland, explains how Actisaf ® live yeast in feed improves hindgut fermentation.

he physical and mental demands placed on modern horses remain at odds with equine physiology. Horses have evolved to suit a low-stress, grazing lifestyle but this is rarely the way of living they’re accustomed to today. Research is racing forwards, trying to address this mismatch, and advances in yeast technology are making a tangible difference.

Why do we need to improve hindgut fermentation?

The equine digestive system consists of two main sections: foregut (monogastric) and hindgut (fermenter). Within the hindgut lives a community of trillions of microbes known as the equine gut microbiome, to digest fibre via fermentation. This provides the horse with up to 70% of the energy needed for daily maintenance, which is why we refer to it as the engine room of the horse. The equine gut microbiome is easily disturbed by stress and/or change to the diet, training and environment. An upset to the microbiome is known as hindgut dysbiosis, which can trigger ill health and welfare for the horse. Ensuring a stable, well balanced microbial community within the hindgut can help prevent dysbiosis and its associated gastrointestinal disorders.

What is a live yeast?

Yeasts are single cell organisms and are commonly used in commercial equine feeds or supplements. Yeast comes in many strains, with different results and there are several types of yeasts used as feed ingredients. There are key differences between them and how they interact with the horse’s digestive system.

Live Yeast - Actisaf

Dead Yeast

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Living yeast cells that have a probiotic effect on the hindgut

Whole inactivated yeast Outer shell of yeast cell of whole autolysed only, which contains yeast mannans and beta glucans

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Create environment Supply nutrients that supports growth of including amino beneficial microbes acids, organic acids, nucleotides and B Enhance activity of vitamins beneficial fibrolytic, amylolytic and lactateutilising microbes

Mycotoxin and pathogen binding, immune stimulation, improved gut health and integrity

The different types of yeast and their benefits

Actisaf Sc47 live yeast is a patented, probiotic strain of live yeast of the species Saccharomyces Cerevisiae. It has been rigorously researched and tested for effectiveness. A spherule of Actisaf looks like a Malteser. The unique drying process leaves a layer of dead cells around the outside, like the chocolate of a Malteser, protecting the live yeast cells within. This ensures it remains stable during the manufacturing process and reaches the hindgut of the horse intact.

performance. Optimising fermentation means more fibre is digested within the hindgut, resulting in more energy and nutrients being released from feed and forage, improving performance and gut health. Feeding Actisaf live yeast can bring a wide range of benefits to the horse, including supporting improved performance and hindgut function and supports optimal pH levels.

How does Actisaf live yeast improve performance?

When fed at 10g per day, Actisaf live yeast acts as a probiotic, promoting the growth of beneficial bacteria by stabilising the hindgut environment and optimising fermentation. Stabilising the hindgut environment prevents hindgut dysbiosis and its resulting negative impacts on health and

“A stable, well balanced microbial community within the hindgut can help prevent dysbiosis and its associated gastrointestinal disorders”

Above and inset: Actisaf spherules

Sc 47

For more information, including trial data evidencing the benefits of Actisaf live yeast on equine health and performance, please visit www.yeastsolutions.co.uk or call +44 (0)28 93 34 39 00.

ETN | FEED FEATURE

Reputable researchers put horse welfare first in all their work.

The morals of feeding our need for knowledge… Katie Williams M.Sc. (Dist) R Nutr, technical and product development manager at Dengie, considers the ethics of using horses in research.

Photos: Jon Stroud, wavebreakmedia/Shutterstock.com

n the same day the government released statistics on the number of animals used for research in 2021, Roly Owers, chief executive of World Horse Welfare, gave a thoughtprovoking presentation to the BETA Feed Conference on the concept of social license and what it means for the equestrian trade. While those of us who own, ride or work with horses probably know where we could consider the line between use and abuse to be, Roly pointed out that for many people, use is abuse. When it comes to research, more of us may align with that sentiment… but then we also want products to treat diseases that harm or potentially kill our horses. And without research using horses, could we ever get them?

HOW MANY HORSES ARE USED FOR RESEARCH IN THE UK?

It is important to distinguish between numbers of procedures and numbers of horses used. The number of procedures on horses in 2021 was 10,776 which is around 0.6% of all procedures conducted on animals in that year. The number of procedures is usually a little higher than the number of animals used, as animals kept for research purposes are often utilised for different studies and/or different procedures may be carried out during the same study. 34 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

WHAT PROTECTIONS ARE IN PLACE?

Horses are one of the species with special protection under British law. They can only be used for scientific research when no other species is suitable. In essence, horses are very unlikely ever to be used for any study that isn’t specifically about horses. Aside from the legal, ethical and welfare considerations, horses are relatively expensive to keep, need trained people to handle and care for them and are anatomically different from humans, monogastrics and ruminants in significant areas such as their digestive systems, hooves etc. Basically, you’ve really got to want to study horses for them to be the most viable and appropriate option. It’s also interesting to note that ten organisations carry out around half of the procedures on all animals in Great Britain and they are very open about what they do. The Royal Veterinary College is one such institution that talks about their use of horses for research purposes on their website, stating that it enables the college to remain at the leading-edge of developments in equine science and medicine. For reference, they used four horses in 2021. In the context of research, a large part of the justification for using animals lies in the fact that it is for medical or scientific purposes. WWW.EQUESTRIANTRADENEWS.COM

FEED FEATURE | ETN presents factual information as infographics on social media. In this digital age, it is increasingly difficult to conduct a rational, informed debate. Unfortunately, those who are often best placed to provide insight and information on a subject, choose not to do so to protect themselves from an onslaught of abuse. Most researchers would be only too happy to engage in discussions about the work they do and why they do it, if given a safe and respectful place to do so.

THE IMPORTANCE OF TRANSPARENCY

Horses are not a viable option to use in research, unless you really need to.

The use of animals to test tobacco or cosmetic products has been illegal since the late 1990s. And to close the potential loophole of carrying out animal testing in other countries, it has also been illegal since 2013 to sell or import cosmetics anywhere in the EU where the finished product or its ingredients have been tested on animals.

HAVE THINGS CHANGED SINCE WE LEFT THE EU?

The specific legal frameworks around animal research, which the UK has shared with the EU since 2013, have been transposed into UK law, meaning current regulations will continue to apply to this area of research (Davies, 2021). The 3R principle still applies which means researchers should replace, reduce and refine the use of animals in research wherever possible. Research on protected animals can only be carried out at a licenced facility where specific, named people are responsible for veterinary care, animal welfare, information, compliance and training, so there is complete accountability.

HOW DO WE COMPARE TO THE REST OF THE WORLD?

Davies (2021) suggests there has been less attention to how the responsibility to permit or licence animal research varies internationally and why. Depending on your perspective, the UK is perceived as either the most complete system of regulation in the world or the most cumbersome. At the other end of the spectrum, the USA is the most efficient or deficient. There are many countries somewhere in between but most people would agree the UK has the highest standards of animal welfare. Opinions and views on emotive subjects like animal research are often deep-seated and embedded in social and political cultures and so can be difficult, if not impossible, to change in many cases. It is therefore unlikely that the UK would ever lower its standards as we are renowned for being a nation of animal lovers, but does it mean we are reliant on other countries to do the work we don’t want to? Researchers would say that what it actually means is that we have to make every study and research trial count which is in alignment with the growing focus on three more Rs of research: reproducibility, replicability and rigour. In other words, if we’re going to do a study, it has to be of the highest quality and designed so that others could do the same study and have a reasonable expectation of getting the same results. The term ‘civic epistemology’ coined by Sheila Jasanoff refers to how knowledge is presented, tested, verified and put to use in public arenas. The organisation Understanding Animal Research works hard to ensure as much transparency as possible and bravely

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Every study would have been through an ethics approval process which is increasingly rigorous and so researchers are well used to demonstrating the need for the work they are doing. Research on animals Every study goes through an ethics approval is never done for process. research’s sake. Interestingly, transparency was another theme from Roly’s presentation where he highlighted the need for our industry to be very open about how horses are used for sport and recreation. He highlighted very visible things like the use of the whip - but what about issues like equine gastric ulcers? Increasingly, stress is attributed as a significant risk factor for EGGD (equine glandular gastric disease); how much longer is this going to be an acceptable consequence of riding or competing a horse? Does this mean we should be focussing and increasing our research efforts in this area? Inevitably this would mean subjecting horses to repeated gastroscopies – an invasive procedure that would have to be justified as part of an ethics approval process. Is that acceptable to us and how many times is it OK for each horse to be scoped? What if the study relates to a feed that might reduce the risk of EGGD rather than a medicine that treats it? Is the potential benefit sufficient to justify the repeated use of an invasive procedure? These are all questions that researchers, ethics committees but also those of us who work and trade in the equestrian industry are likely to need to confront in the future and we should probably start discussing them now. We want our industry to continue and thrive in the years ahead and so we need to convince the wider public that it can do so whilst ensuring the welfare of the horse is our highest priority. References and useful resources Research Horses - Kentucky Equine Research (ker.com) https://ker.com/research/research-horses/ Animal research statistics for Great Britain, 2021 :: Understanding Animal Research https://www.understandinganimalresearch.org.uk/news/ animal-research-statistics-for-great-britain2021?fbclid=IwAR3hXSsJIrhxW-GsHZIYZ8ts65OPUfJRV38rWM80Ry P019HiqNOEFFwZDSQ Davies (2021) Locating the ‘culture wars’ in laboratory animal research: national constitutions and global competition - PubMed (nih.gov) https://pubmed.ncbi.nlm.nih.gov/34455260/ Sheila Jasanoff : Civic Epistemologies https://sheilajasanoff.org/research/civic-epistemologies/ Equine Research - Research - RVC Equine - Royal Veterinary College, RVC https://www.rvc.ac.uk/equine-vet/research

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 35

ETN | FEED FEATURE

A good gut feeling Looking after horses’ hindgut health is key to achieving optimum condition, says Fiona Farmer BVSc MRCVS.

he multitude of feeds and supplements available offer glossy coats and top performance, making it difficult for owners to know which to choose. Any commercial product should have adequate quantities of nutrients, vitamins and minerals. Indeed, it’s important horses are fed to their demands. Competition mix type feeds are not suitable for horses ridden only twice a week. Likewise, if a horse fed a leisure mix is ridden six times a week but not maintaining weight, it’s worth considering increasing their intake. Feeding is individual to each horse, depending on their age, size, athletic requirements, any underlying health conditions and many other factors. However, the principals of feeding apply to all equines - and this comes down to looking after hindgut health. The horse’s digestive system can be divided into two sections; the foregut and the hindgut. The foregut, which includes the stomach and small intestine, is responsible for physically breaking down food. It is here that starch (concentrates and grain) is digested. For their size, horses have relatively small stomachs. And they’re designed to accommodate small amounts of food on an almost continuous basis. Hence horses are often described as ‘trickle feeders’. When fed fewer, bigger meals, food can sometimes bypass the digestion that is supposed to occur in the foregut, and pass through to the hindgut.

Photo: Jon Stroud

WHAT IS THE HINDGUT?

The hindgut, where fibre (hay and grass) is digested, includes the caecum and large colon. It’s very large, running almost the whole length of the abdomen. It’s here that the majority of digestion occurs; in fact, horses gain up to 70% of their energy from the hindgut. Within the large colon and caecum there are trillions of living microorganisms.

“If the environment within the hindgut is compromised, so too is the ability to digest food properly.”

Sometimes referred to as the microbiome, or ‘good bacteria’, it’s these that digest fibre via hindgut fermentation.

WHAT IS HINDGUT FERMENTATION?

Hindgut fermentation is the process of gaining energy through the digestion and fermentation of fibre in the large colon. It’s achieved by the ‘good bacteria’, yeast and other microorganisms chemically breaking down the fibre and releasing volatile fatty acids (VFAs). Horses then use these VFAs for energy, along with vitamins, minerals and amino acids. It is imperative that the environment within the hindgut is suitable for the microorganisms as the foregut cannot digest fibre in this way. It is also important to remember that the hindgut is not designed to digest starch and concentrates.

WHAT TO FEED

For optimal condition, the horse’s hindgut must be happy and functioning well. If it is, the horse can use all of the vitamins and minerals from its diet as well as gaining adequate amounts of energy. But if the environment within the hindgut is compromised, so too is the ability to digest food properly - and the horse may not be able to use the nutrients within the diet. The hindgut is not able to digest large quantities of concentrates, instead preferring forage and fibre. Therefore, the horse’s diet should reflect this. Fibre should make up the majority of their feed intake and horses should have access to good quality hay or grass at all times.

36 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Of course, there are instances when this is not ideal – for example a laminitic horse shouldn’t have access to ad lib grass. However, under a vet’s guidance, the environment can be tweaked so the large percentage of their diet is still forage. As well as feeding suitably for the hindgut, it can be beneficial to feed a good quality pre and probiotic supplement to help nourish the microbiome as these microorganisms are so crucial to hindgut fermentation. A supplement such as Nettex’s V.I.P Gut Thrive contains a combination of microbiome friendly pre and probiotic ingredients designed to support optimum hindgut health, digestive function and condition all year round. Tips for feeding for optimal health  Fibre and forage should make up the majority of a horse’s diet.  Avoid large meals full of concentrates and grains.  Feed little and often.  Allow horses access to good quality forage at all times.  Make any changes to a horse’s diet slowly.  Consider using a pre and probiotic supplement to support hindgut health especially during times of stress, digestive upset or a change in diet.  Keep it simple – feed to a horse’s requirements. About the author: Fiona Farmer is an equine vet who works with Nettex.

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ETN | FEED FEATURE

In fine fettle

As they plan for the winter ahead, horse owners seek to achieve optimum condition for their horses. Alongside good management and appropriate exercise, these feeds can make all the difference. When it comes to condition…

TopSpec has a wide range of conditioning feeds suitable for all types of horses and ponies, and all requirements. Two very different products are TopSpec UlsaKind Cubes, with a conditioning index of 12MJ/kg, and TopSpec Super Conditioning Flakes which has a conditioning index of 16MJ/kg as fed. The difference is due to their respective starch contents. TopSpec UlsaKind Cubes are cerealgrain-free, whereas TopSpec Super Conditioning Flakes contain significant levels of cooked naked oats. TopSpec UlsaKind (Ultra Low Starch Analysis) Cubes promote condition while being suitable for horses prone to gastric ulcers. They’re highly sympathetic to the digestive system, especially when the normal increase in acidity occurs between feeds.

Take your pick…

Whatever type of horse or pony they care for, Spillers offers your customers a great choice of conditioning feeds. SPILLERS Digest+ Conditioning Cubes support optimum condition and digestive health. They’re rich in highly digestible fibre and high in oil to provide slow-release energy and reduce the risk of excitability. They’re free from molasses and added sugar, while high quality protein supports good muscle tone and topline development. SPILLERS Digest+ Conditioning Cubes contain pre and probiotics to support a healthy population of good bacteria in the gut, alongside added vitamins and minerals to provide a balanced diet every day. SPILLERS Shine+ Conditioning Mix is a high oil mix to promote

UlsaKind Cubes help to maintain a healthy stomach lining because they contain high levels of ß-glucans which form a gel and coat the stomach lining with a soothing film. The gel-like stomach contents are less likely to splash the upper squamous epithelium in the stomach. 25% more conditioning TopSpec Super Conditioning Flakes are exceptionally conditioning. This cooked muesli is 25% more conditioning than traditional mixes and cubes because it’s highly concentrated. Although it’s full of naturally oil-rich ingredients, it’s very palatable. Calories from the oil sources are balanced with high quality soya as a protein source, and with calcium and salt. TopSpec Super Conditioning Flakes include cooked naked oats and therefore provide fast-releasing energy.

condition and topline in horses prone to weight loss. It enhances coat condition and contains probiotic live yeast, plus added vitamins and minerals. SPILLERS Conditioning Fibre is a short chop fibre designed to build great condition and shine. With quality protein to support muscle tone and topline, there’s oil for non-heating calories. It’s enriched with vitamins and minerals too.

38 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Need to gain weight?

Equerry Conditioning Mash is a quicksoaking mash for horses that need to gain weight and condition. Its non-heating formula has low levels of starch and good amounts of protein for muscle development and topline. Highlydigestible fibre sources include sugar beet; while oil and linseed promote condition and a shiny coat. A high level of yeast supports a healthy digestive system; added vitamins and minerals include magnesium. WWW.EQUESTRIANTRADENEWS.COM

FEED FEATURE | ETN Does what it says on the bag

Baileys Top Line Conditioning Mix and Cubes ‘do what it says on the bag’ - promote weight gain, top line and muscle tone. Based on highly digestible micronised wheat, the cubes are nonheating and suitable for all workloads. They also soak down easily for the dentally-challenged older equine. Providing many of the same benefits, Top Line Mix is particularly palatable. It contains Baileys’ renowned high oil supplement Outshine to deliver slowrelease calories and outstanding coat gloss. Originally formulated for equines prone to gastric ulcers, Baileys Ease & Excel is the ultimate low starch, high calorie blend for horses needing weight gain and condition - but without exacerbating stressy or excitable behaviour. Both the blend and cubes major on

Hailing our conditioning hero!

Dengie has a number of conditioning fibre feeds, highlighting Alfa-A Oil as its hero in this category. The blend of pure alfalfa and rapeseed oil provides 12.5MJ/kg of digestible energy from fibre and oil – ideal for promoting weight gain and condition. Alfalfa is abundant in good quality protein, aiding topline and muscle development while promoting digestive health. It’s naturally low in starch at just 2% with naturally occurring sugar at 4.5%, and is high in oil for show ring condition, healthy skin and exceptional coat shine. Dengie Cool, Condition & Shine is a blend of soft chopped and pelleted fibres with a high oil coating to promote condition, healthy skin and coat shine without excitability. A broad spectrum of

digestible fibre sources and oil to provide slow-release calories. The blend contains Protexin In-Feed Formula, to support gastric and gut health. The cubes soak down easily for the older or PPID equine who needs easy-to-eat calories while keeping starch intake to a minimum. vitamins and minerals is included, plus spearmint oil and a light molasses coating to tempt fussy feeders. Meadow Grass with Herbs & Oil is a blend of British grown chopped and pelleted grasses with a high level of oil. Soft and easy to chew, its natural sweetness plus tasty herbs make it perfect for fussy feeders, veterans or those with poor teeth. Meadow Grass with Herbs & Oil can be added to the bucket feed or used as a partial forage replacer supplying additional calories to help gain or maintain weight and condition. Dengie Alfa-Beet is a mash combining alfalfa and unmolassed sugar beet, two sources of highly digestible fibre. The low sugar and starch, conditioning feed - which soaks in two hours in cold water - is a great way to supply additional calories and aid hydration.

Low starch mix tastes of blackcurrants

Containing no oats, wheat or barley, Saracen RE-LEVEMix is a cereal free, low starch mix formulated for horses that react to high starch diets. It’s also suitable to those prone to equine gastric ulcers. The use of alternative energy sources supports optimum condition while providing controllable energy from highly digestible super-fibres and oils. The mix includes BMC, a digestive buffer, as well as live yeast to support the gut flora and stabilise the hindgut’s pH. Its blackcurrant flavour makes it palatable to the fussiest of feeders. CONTINUED OVER THE PAGE

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EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 39

ETN | FEED FEATURE Hard to beet…

EquiGlo Quick Soak 10 Minute Beet is a premiumquality, high-fibre feed from Henry Bell & Co that helps to maintain condition and naturally supports healthy gut function. A great British superfood, it’s made from micronised, unmolassed beet flakes and provides an excellent supply of non-heating energy for all horses and ponies, including those prone to, or at risk from, laminitis. Low in sugar and starch, and rich in calcium, EquiGlo 10 Minute Beet can be used as a direct replacement for cereal-based feeds or as a partial forage replacer for veterans with poor teeth or when forage is of poor quality or in short supply. EquiGlo Quick Soak 10 Minute Beet is approved by BETA NOPS and the BETA feed assurance scheme flagging up products suitable for horses prone to equine gastric ulcers.

Fibre in the bucket

Mollichaff Condition Complete can be fed as the sole bucket conditioning fibre feed for horses who struggle to maintain weight. It’s also useful for competition horses and ponies who require more from their feed. From the same stable, HorseHage Ryegrass is dustfree and suitable for active horses in work. It also suits those needing a little more from their forage to improve weight and condition.

Think add-on sales

Photo: Jon Stroud

As autumn approaches, many owners are giving their stable yards a good sort out. So, it’s a great time to stock up on all those accessories which make a feed room function. Feed bins, scoops and stirrers have always been mainstay sellers. But consider too utensils and containers suited to current trends in feeding. For example, soaking feeds into mashes is now popular, so track down some lidded buckets or covers for feed tubs. And not every feed room has water on tap, so water containers are always a useful addition. Fibre feeding is now accepted as a great way to go, and these chops and chaffs tend to be fed in larger quantities and are bulkier than conventional cubes and mixes. Some nutritionists encourage fibre feeding from a selection of bowls, enabling horses to graze at will. Therefore, think about various shaped and sized feed bowls, tubs and buckets - wide and shallow ones that don’t get knocked over and safe containers made for leaving in the stable or paddock overnight to allow a horse to trickle feed. On livery yards or where many horses’ feeds are prepared at once, having different coloured feed bowls is a massive help to know whose supper is whose. On competition yards, avoiding sharing feed buckets is crucial to reduce the risk of cross contamination which could lead to a possible dope test failure. And again, colour-coding can help. For owners sensibly using the coming winter months to help their overweight horses lose a bit, weigh tapes will always be welcome. Finally, be sure to ask your feed company reps for the latest point of sale and promotional material to spruce up your store and inform your customers. They often have some great branded give-aways and samples to hand out too. So don’t be afraid to ask…

40 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

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CPD FEATURE | ETN ABOUT ETN’S RAMA/SQP FEATURES ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive three CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

WE ALL KNOW ABOUT TARGETED WORMING PRACTICES. DON’T WE? By Claire Shand, RAMA and director of marketing and communications, Westgate Laboratories.

"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell." Jack Welch, former CEO of General Electric

ritings for the perils of wormer resistance have been on the wall in UK agriculture since the mid-1980s. The first messaging specifically aimed at horse owners was developed here by Westgate Labs when we first pioneered our worm egg count service in 1999. The British Veterinary Association (BVA) put out their first major call to action in 2010 with their ‘Responsible use of Anthelmintics in Grazing Animals’ campaign and there has been a myriad of smaller initiatives in the same vein along the way. Now in 2022 there’s certainly increased levels of awareness, but still not enough action. Recent research carried out by the British Equine Veterinary Association (BEVA) suggests that UK horse owners give approximately 1.13million doses of wormer annually but carry out only around 120,000 faecal egg counts. That’s just one test for every 11 wormers sold! Multiple surveys show just 10% of owners are testing and treating appropriately. Despite all we know about the resistance crisis and the environmental damage caused by wormers, far too many people are still blanket dosing without knowledge of which worms they’re targeting, whether the wormer is even necessary and if the given treatment has been effective. These behaviour stats are scary and should be a real wake up call for the industry. This haphazard approach is putting our horses’ health at risk, both now and into the future.

Regular worm egg counts should form the basis of a horse’s parasite control programme

As RAMAs, our role should be to support horse owners and yard managers with an overarching strategy for parasite control. One that takes into account the age and health status of the horses on the premises and their management to find a solution that makes carrying out best practice parasite control as easy as possible.

GOVERNMENT STEPS IN

If we don’t intervene to change outdated practices it will be within years, rather than decades, that we’ll see all five of our licenced chemicals cease to be effective against common equine parasites. So important is the impending health crisis for horses that the Government’s Veterinary Medicines Directorate (VMD) has stepped in. An ‘Anthelmintic Resistance Working Group’ of prescribers (vets, pharmacists, RAMAs/SQPs), parasitologists, horse owners, charities/levy boards, guidance/policy makers, retailers, diagnostics and pharmaceutical industries met in November 2021 and April 2022. As an outcome of this, a core steering group is now CONTINUED OVER THE PAGE

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EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 43

ETN | CPD FEATURE being convened by the VMD to discuss and develop the group’s strategy and to develop a pan-industry approach to tackling the problem. Look out for best practice guidelines and messaging to increase the uptake of diagnostics as just some of the desired outcomes that have been identified.

IN THE NEWS

In tandem, delegates from the VMD, BEVA, Westgate Labs (representing the RAMA perspective) and World Horse Welfare (representing the horse owner perspective) presented at the National Equine Forum in March this year. The session, entitled ‘Equine Anthelmintic Resistance - a collective responsibility’, sought to raise awareness of the severity of the situation within the equine community and the changes needed to address this important topic. This has been followed up by several hard-hitting news items in equestrian publications such as Horse & Hound and a wave of positive media attention. Meanwhile the veterinary sector has launched a collaborative campaign supported by BEVA called Project WORMS, which stands for ‘Working to Overcome Resistance and Make for a Sustainable future.’ You may have seen a horse owner survey doing the rounds that is being distributed by veterinary practices. This, they say, is the first stage of a campaign to find out how and when people worm and which products they use. The intention is to use this data to help vets work more closely with horse owners on parasite control.

THE RAMA’S RESPONSIBILITY: USE IT OR LOSE IT

As RAMAs, we absolutely have a seat at the table to influence customer behaviour and we need to step up to take our seats. Ireland have recently vetoed their SQP structure and are removing these privileges to adopt EU regulation that sees the sale of wormers limited to vets only. In Denmark, proof of the need of a wormer must be shown to buy it, and in Sweden they are available on veterinary prescription only. Although there are currently no indications that the UK will follow suit, these examples are often cited in the context of prescriber responsibilities and there continues to be high profile opinions being expressed around this topic. As RAMAs, we must redouble our efforts to prescribe responsibly and rebut this pressure. We must ask ourselves how we can work more effectively with our customers to flip the balance between testing and treatments.

A STRATEGIC APPROACH TO PARASITE CONTROL

The value of having a plan Do many of your customers follow a proactive parasite control plan or are most of their purchases a more ad hoc buy? Horse owners are usually busy people and, even with every good intention, the ideal intervals between testing can slip. Many struggle to remember which wormer they gave last and what they were targeting. Taking time to create a bespoke outline plan for the year will help to keep them on track and that dialogue open, ultimately leading to a more effective strategy and customer loyalty. So where do you start? There’s no longer any place for regular chemical worming programmes. The good news is that most healthy adult horses can follow a very simple schedule of testing and targeted dosing. Research shows that using this approach reduces treatments by up to 82%. 44 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Worm egg counts should form the basis of a parasite control programme. Use this table as a basis for your regular schedule of tests, reducing the gap between worm egg counts from 12 to 8 weeks for high-risk horses. Taking time to plan a strategic Tapeworm testing can be approach: Kristy Hodgson from adjusted to either spring/ Westgate Labs sits down with event rider Sarah Bullimore to autumn or summer/winter plan parasite control for her yard. depending on yard factors. Highlight the need to target encysted redworm once per year, reduction test if any treatments are required and raise awareness of pinworm, bots, lungworm and liver fluke as incidental parasites that may need attention. The objective is to get an overview of the yard and assess risk with your customer and then devise a testing plan that will enable you to support them with the right chemical selection as and when needed to navigate growing problems of resistance and the need to preserve key medicines.

QUESTIONS TO ASK

What is the age range of horses? Youngsters (under the age of three or four) are more prone to parasite infection as well as being more likely to carry ascarids, parasites to which they usually gain immunity as they mature. Adult horses grazing with them are therefore also likely to be exposed to higher parasite challenge. The recommended gap between worm egg counts is based on the lifecycle of the small redworm which can go from egg to adult worm within four to five weeks. Advice is to worm egg count young and high-risk horses every eight weeks and healthy adults every 12 weeks. The likelihood of ascarid infection also affects our choice of chemical if treatment is needed - fenbendazole and pyrantel being good wormers for young horses because of resistance to ivermectin and moxidectin. In contrast, small redworm resistance to fenbendazole and pyrantel indicates ivermectin and moxidectin better choices WWW.EQUESTRIANTRADENEWS.COM

Westgate Laboratories

for these parasites. It’s a conundrum that makes reduction testing another important part of the plan. Foals up to six months old should follow a combination of proactive treatment with intermittent testing to monitor efficacy of the programme before they too can move to test-based parasite control.

POSTAL WORM COUNTS & TESTS

Sustainable, evidence-based horse health just got even more environmentally friendly!

Using a reputable laboratory is When were they last wormed key to effective worm egg counts. and what with? We all need a starting point, and this will give you a line in the sand to work forward from. Generally, we want to test when worming is next due or slightly overdue to ensure that a chemical is not active in the system that would mask results. Plan a worm egg count 12 weeks after any previous treatment for redworm (eight for youngsters and high-risk horses). An EquiSal tapeworm test should be done every six months – traditionally this has been in spring and autumn but given the increased difficulty in sourcing a praziquantel only wormer, many people find that by testing in late autumn/winter they can combine any treatment needed with their encysted redworm treatment if required.

Will you test or treat for encysted redworm? A blood test is now available through vets that detects encysted stages of small redworm. Adult horses that haven’t needed treatment for redworm through the year based on their worm egg counts are advocated for testing. All other horses are recommended a moxidectin or a 5-day fenbendazole. As our most effective treatment for larval small redworm, moxidectin is a key medicine. We must aim to reserve its use for this purpose and at other times of year revert to ivermectin as an effective treatment for targeting adult redworm stages.

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Are there any health issues? Immunity declines naturally as animals age and underlying systemic health conditions can also reduce the body’s resilience to fight infection. Conditions such as PPID (formerly Cushings Disease), Equine Metabolic Syndrome (EMS), laminitis etc can all make horses prone to higher worm burdens. It’s recommended to treat these horses as high risk and worm egg count every eight weeks. Rescue horses and those who have had a poor start in life can continue to be predisposed to parasite problems throughout their lives, despite the initial problems having been identified and dealt with. For more sensitive horses and those with histories of colic, you may want to avoid prescribing combination wormers, particularly moxidectin + praziquantel which is two strong chemicals in one. It’s worth noting that although a praziquantel only option is no longer available over the counter, it can be purchased as a Special on POM-V prescription. Consider advising a probiotic to help the horse assimilate gut disruption caused by the wormer. Recommend that if owners have any health concerns about their animals, they should consult their vet. Are the horses in good condition? Bodyfat is a particular consideration for giving moxidectin treatment, a chemical that is stored in body fat. Be cautious of prescribing it to underweight horses, and low bodyweight foals, young horses or miniatures that haven’t been accurately weighed. The data sheets advise Equest shouldn’t be given to foals less than four months and Equest Pramox to foals younger than six and a half months old. CONTINUED OVER THE PAGE

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ETN | CPD FEATURE

RAMA CPD QUIZ

RAMA C Questio PD ns Septem ber 202 2 ETN

SELECT YOUR ANSWERS AND SUBMIT THEM AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION

TARGETED WORMING PRACTICE QUESTIONS

Poo picking is the most effective way to break the lifecycle of worms mechanically without relying on chemicals.

Do any of the horses travel away for competitions or training? Busy show grounds and training centres can be hot beds for parasite infection. If horses regularly travel away from home and are allowed to graze around these areas, they are at higher risk of ingesting parasites and bringing these home to infect their herds. They should be classified as high risk and tested more frequently. What is the horse’s grazing like? Small, stable herds are most advantageous for managing parasite control as they act like closed cells where any high egg shedders can be identified and treated appropriately. New horses should be quarantined and tested to ensure they’re not bringing unwanted visitors. Poo picking is the most effective way to break the lifecycle of worms mechanically without relying on chemicals. It should be done at least twice a week for optimum parasite control with muck heaps placed more than 3m from the field boundaries to prevent travelling larvae re-entering the field. Is there an opportunity to retail some equipment? Harrowing in the UK climate is not recommended as it is neither hot nor dry enough to desiccate the dung and expose worm eggs to the UV rays. It simply serves to spread the source of infection further round the field and from the latrine to the lawn areas of the field where horses are more likely to graze. Pasture should not be overgrazed and rested for at least 3 months between use if possible, to allow redworm eggs and larvae to degrade. Cross grazing with other animals such as sheep, cattle or goats can be advantageous, either at the same time or on rotation. This is because worms are generally species specific and any ingested larvae will not survive in an alternative host, so breaking the lifecycle. Challenge owners to do what they can to reduce the infection risk on pasture and the need to rely on chemical worm control. Are there any donkeys or mules on the premises? In line with all equines, BEVA advocate a targeted worm control programme for donkeys based on worm counts and tests. Be aware of the possibility of lungworm, a parasite that affects donkeys and sometimes mules and that can cause clinical symptoms in horses grazing alongside them. Ivermectin and moxidectin are the most effective treatments for lungworm however it is worth noting that neither moxidectin, praziquantel, nor some brands of ivermectin are licenced for treating donkeys so care with dosing should be taken. Mules should be treated in line with advice on donkeys. Has any reduction testing been done on the premises? Nearly every equestrian property will have resistant parasites, but which worm to which chemical and the level will be highly individual depending on the exposure and types of wormer that have been used. 46 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

1. What is anthelmintic resistance? a. horse owners refuse to give wormers to their horse. b. a particular wormer no longer kills some of the worms on the pasture. c. a horse builds up immunity to a wormer. 2. A recent survey has shown… a. most horses are treated for worms without any test to show that they need it. b. most horse owners test before treating. c. most horse owners are aware of anthelmintic resistance.

6. How often should horses have a saliva test (or blood test) for tapeworm? a. every eight to twelve weeks. b. every six months. c. once per year. 7. When prescribing, why is the age of the horse important? a. Youngsters and veteran horses are more prone to worms and need testing/ treating more often. b. There are special anthelmintics for young horses. c. Young horses rarely suffer from worm infestation. 8. Wormers are prescription only medicines in the UK licenced under which classification? a. GSL b. POM-VPS c. POM-V

3. There is now evidence of resistance to… a. two of our five anthelmintic chemicals. b. three of our five anthelmintic chemicals. c. all five of our five anthelmintic chemicals. 4. As a RAMA (SQP) it is my responsibility a. to advise customers to worm regularly. b. to advise customers to test regularly and only give anthelmintics when necessary. c. to maximise sales of anthelmintics. 5. How often should horses have a faecal egg count? a. every eight to twelve weeks. b. every six months. c. once per year.

9. Harrowing fields in the UK a. kills the larvae on the pasture. b. exposes the larvae to U.V. light. c. is not recommended because there are rarely times when conditions are sufficiently hot and dry. 10. What is a reduction test? a. A worm count is taken before and after worming to see if the chemical has been effective. b. The interval between worm counts is reduced. c. A special test which takes longer than a faecal egg count.

SUBMIT YOUR ANSWERS ONLINE AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION.

Going forward, wherever a worm egg count indicates that treatment is required, we should be following up with a reduction test (a second worm egg count) 10-14 days later. This helps us to be confident that a treatment has been effective and enables us to prescribe the most effective treatments. As you can see there is no one-size-fits-all solution, but we need to find a way through the maze to find practical solutions to increase testing and reduce chemical use, and then ‘implement like hell’ to safeguard horse health both now and into the future. As RAMAs, we have a key role to play in being part of the solution rather than part of the problem. WWW.EQUESTRIANTRADENEWS.COM

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CLIPPERS AND RUGS | ETN

Cut and dried…

Autumn is arriving and horses’ coats are growing. It’s time to clip and rug them against the coming winter chills.

MAKING CLIPPING A PLEASURE, NOT A CHORE

The new Lister Eclipse is probably the smallest and lightest cordless clipper of its type on the market – yet it does the job with power and precision. Designed to improve the clipping experience, its ergonomic shape gives great control, easy handling and complete flexibility. In short, the Eclipse has great manoeuvrability around the horse’s body. Thanks to the latest lithium-ion technology battery, the Eclipse offers 130-minutes of power between recharges – easily enough to complete a full clip - and a feeling of supreme agility. And talk about boxing clever… the Eclipse and its accessories is the first Lister clipper to come in a bespoke cardboard box. The packaging is easily recyclable, and has been sourced locally to the manufacturer to reduce Lister’s carbon footprint.

VERSATILITY FOR ALL SEASONS

Griffin NuuMed is best-known for its saddle pads and numnahs. Now the brand has launched a versatile NuuMed Cooler Rug. Manufactured with an acrylic polypropylene quilt, the lightweight cooler is extremely breathable due to the relaxed nature of the fibres. It features a double front closure, a belly strap with quickrelease buckle, and is reinforced over the withers and shoulders. The rug’s shape hugs the horse’s contours. The soft, pliable NuuMed Cooler provides warmth when required, yet also promotes airflow – making it an affordable choice for travel, after exercise and in the stable. In black, the RRP is £119.

Putting horses in clover…

Bucas and its green, clover logo have been synonymous with innovative rug designs for more than 40 years. The brand was founded in 1981 in Cork, Ireland by Ulf Casselbrant when horses were largely still wearing canvas New Zealand turnouts and jute stable rugs. Bucas originally manufactured halters and girths. The move into rugs was enabled by the company’s technical knowhow with fabrics combined with traditional Irish equestrian experience. In its first year, Bucas produced a water-resistant turnout rug. By the late 1980s, it was making waterproof rugs from breathable fabric and had perfected ‘stay dry’ wicking linings. The aim was always to create good quality rugs that could be washed and reproofed, making them long-lived and therefore good value for money. The early 1990s saw Bucas develop a lightweight waterproof and breathable turnout rug. Designed to be worn in higher temperatures than a turnout would normally be, it had a sunreflective outer layer to help keep the horse comfortable. By now, anti-bacterial linings had joined the range too. The new millennium saw Bucas create its first fly rug. The ‘Buzz-Off full body fly and UV protection rug’ was popular with customers in a new era of equine insect protection. In 2012, the brand’s famous Buzz-Off Zebra fly rug arrived, researchers having established that flies are confused by wild zebras’ stripes. Dog coats joined the Bucas range in 2012. Two years later, the company launched a retail portal for trade customers to place orders online, even when the Irish offices were closed. To mark Bucas’ 35th year, the Anniversary rug was launched in 2016 and was so popular it’s become a standard product. In 2020, Bucas launched Green Line Turnouts, a range of ecofriendly rugs, combining the brand’s best design features with recycled fabrics, insulation, straps and bindings. The packaging can be recycled too. CONTINUED OVER THE PAGE

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 49

ETN | CLIPPERS AND RUGS

DIAMONDS ARE FOREVER The new Rhinegold Texas Diamond Combo Stable Quilt has distinctive diamond quilting to lock in warmth and keep out the cold. Yet this stylish rug is also fully breathable. With a tough 600 denier outer and a snug 300gsm fill, the combo neck design offers full coverage and warmth. Sizes are 5’6” to 7’3” and the RRP £79.50. Rhinegold is available exclusively from Snowhill.

How to sell rugs

Fed up of time-wasters coming into your store, dragging the rugs out of their bags and leaving you to tidy up as they blatantly check the cheapest price online? The good news is that they visited your shop at all… so how to turn that into an opportunity to sell them some rugs? • How about running a rug day to draw customers in and get them to focus on preparing for the coming season? Social media is a cost-effective means of reaching local horse owners. • Build a good working relationship with your suppliers. As a valued trade customer, they’ll want to support you with special offers, or getting a representative in to talk to customers at that rug day. • Work with your suppliers on projects such as offering bundles of seasonal or themed products. • Turning stock quickly is crucial just now, so plan promotions and events to coincide with that first drop of seasonal rugs. • A mild autumn can all but decimate heavyweight rug sales, but promoting them before the season starts means you’re less likely to have stock sitting on the shelves come Spring. • Rugs are bulky and awkward items to stock. Try displaying one of each style on fixed rug racks, so customers can see and feel the products without unpacking them. Once the sale’s made, you can simply take the pre-packed rug of their choice from your neatly stacked

•

• •

50 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Best dressed at the show

Brand new for 2022, the Rhinegold Show Fleece is a gorgeous, high-quality, anti-pill fleece rug. With a padded faux fur collar for comfort, it also has crossover surcingles and a silver thread scrolling feature on the fillet string. It all adds up to little bit of luxury for horses to look their best at home or a show. The Rhinegold Show Fleece comes in sizes 5’6” to 7’3” with an RRP of £44.50, and is available exclusively from Snowhill.

shelves. This saves time, reduces shop-soiled items and avoids mix-ups when re-packaging products that have been removed from their bags. Display rugs in a set order, say by weight or size. Clearly label each one with full product information and price so that customers can decide with minimal disruption. Know your brands. Ask suppliers about stockist training so you and your sales team are up-to-speed on rugs’ attributes and latest design features. Offer a choice of price points. It’s not the environmentally friendly option, but many consumers appear to prefer buying a cheap and cheerful rug every year rather than getting an expensive one laundered. On the other hand, a good quality rug can last several seasons. And can earn you additional trade if you offer a rug wash service, or at least act as a collection point for a contractor. There’s no sell-by date on rugs; so snap up deals on forward/bulk orders and discounted end of lines. Many suppliers provide promotional

assets for you to use on your own social media and advertising. Ask about in-store point of sale too, as well as images and product information to use on your e-commerce channels. • Cash in on add-on sales by stocking bibs and hoods, neck covers, rug racks, storage bags, repair kits, washing and proofing products. WWW.EQUESTRIANTRADENEWS.COM

CLIPPERS AND RUGS | ETN

PACKAGE OF PROTECTION

Battles flags up its DefenceX System 450 Turnout Rug 3 in 1 as the ultimate turnout rug package. It comes with a 1,200 denier 50g fill rug, a 100g liner and a 300g liner to allow it to be one of three weights. The rug also includes a detachable 50g neck cover, cross surcingles, clip chest fastenings and leg straps. Reflective strips on tail flap, neck cover and corner make it ideal for low light levels, while deep shoulder gussets allow for movement and a specially-designed tail flap offers extra protection.

Galloping ahead

Gallop’s Trojan Classic core collection of 600 denier rugs ranges from a lightweight to a 450g. This fantastic choice enables you to fill your shelves with weights and sizes for all occasions. And, says Gallop, at unbeatable prices. Indeed, competitive pricing is something this popular label always strives to achieve, while giving the trade every chance to earn sustainable margins across its product ranges. For consumers, buying Gallop means keeping their equines covered with good quality, waterproof and well-fitting rugs too.

The Buster Storm 400 with integrated neck in this season’s new burnt orange.

Customisation and colours: all new for 2002 Premier Equine shares this season’s top tips and best-sellers. How long has Premier Equine been supplying rugs?

Founded in 2002 – we’re celebrating our 20th anniversary this year – we’ve designed, produced and provided the highest quality turnout rugs for more than two decades. As a result, we offer a comprehensive range of rugs of various designs incorporating the best technology.

WWW.EQUESTRIANTRADENEWS.COM

Which rug would you recommend for a fully clipped out, thin-skinned Thoroughbred that spends days out in the field and is stabled at night?

The Titan Trio allows for customisation throughout the season - from 100g up to 450g. This durable rug comes with two neck covers (100g and 200g) and three attachable rug liners (100g, 200g and 250g) to build additional warmth and protection. The rug outer is perfect for dual use, during turnout and in the stable. For a horse with particularly sensitive or high withers, we’d recommend selecting from the Buster Storm collection because the high shoulder gusset and integrated neck design reduce pressure in this area. CONTINUED OVER THE PAGE

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 51

ETN | CLIPPERS AND RUGS

Milder, wetter winter indicate stocking a larger proportion of lightweight rugs such as this Buster 70g with classic neck.

Purple is ‘in’ this season. The Buster Storm 420g turnout with integrated classic neck also demonstrates Premier Equine’s uniquely deep cut rug design.

During stabling, consider the Lucanta range. Integrated wither pads lift the rug off this vulnerable area, giving extra relief and comfort to horses who need it.

With milder, wetter winters seeming to be the norm, what proportion of heavyweight and medium-weight rugs would you suggest retailers stock?

The Titan Trio is always a customer favourite and worth stocking in the winter months. In addition, the trends would suggest: • Heavyweight rugs (300g, 400g, 420g, and 450g) with a variation of detachable neck, integrated neck and half neck options to suit customer preference. • Mediumweight rugs including weights of 200g, 220g, and 250g fill. • A larger proportion of lightweight rugs (0g, 40g, 50g, 70g, 90g, 100g, and 150g) to combine with… • A large selection of compatible liners (50g, 100g, 200g, 250g, and 350g).

What’s a new and exclusive rug from Premier Equine to look out for this season?

• Additions to the Buster Hardy and Buster Storm ranges include a new burnt orange colour. • The Titan range has a new addition of the Titan 50g turnout rug with classic neck cover in burgundy. • The Lucanta Stable 200g is now available in black and green. • The Lucanta Stable 400g is now available in black and navy.

What features are unique to Premier Equine rugs?

• Extra high elasticated shoulder gusset (British design registration 4 010 772). • Snug-fit neck cover (British design registration 4 010 878). • A deep cut inspired by the original Buster pattern. • Our rugs are designed and cut to achieve self-righting properties. • Our famous turnout rugs are designed with our high-quality waterproof membrane and breathable treatment formula.

52 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

“There’s an emerging market for fresh colours such as green, purple and burnt orange.” Which rug would you recommend for a cob which is a good-doer that lives out 24/7?

The Buster range would be suitable for a cob with a large shoulder or wide chest because it’s designed to provide more clearance and freedom of movement in the shoulder and chest. For horses which require extra warmth, you could achieve this with a mid to heavyweight rug, or by adding the required warmth to a lighter rug by using our compatible rug liners. If the horse has a particularly large or heavy neck, and your customer struggles to fit a suitable neck cover, you could look at the Original range. A traditional no-neck design, this provides a more open and forgiving design.

What’s this season’s ‘in’ colour for rugs?

Often the autumn/winter trends tend to favour dark colours such as black, navy, burgundy and brown. However, there’s an emerging market for fresh colours such as green, purple and our new addition of burnt orange.

How can Premier Equine rug liners be used to customise rugs?

Standard rug liners are suitable for any of our original or detachable neck ranges. They fix into the inside collar of the rug and the back of the liner clips to the same fixtures as the leg/tail straps. Combo liners are suitable for any rug with a full neck – whether detachable (but being used to protect the liner) or integrated. These liners have independent cross surcingles for security and the back of the liner clips to the same fixtures as the leg/tail straps. Lucanta rug liners are only suitable for the Lucanta rugs range as these contain the wither pads and are designed to incorporate them. They attach to the inside of the rug in a similar way to the Standard rug liners.

WWW.EQUESTRIANTRADENEWS.COM

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ETN | OPINION

In the hot seat

With Keith Ellis of Jenkinsons Equestrian, home of Elico Equestrian. WHAT IS YOUR ROLE AT JENKINSONS EQUESTRIAN?

HOW CAN A WHOLESALER LIKE JENKINSONS/ELICO BEST ASSIST RETAILERS IN WHAT, FOR SOME, ARE TOUGH ECONOMIC TIMES?

I am co-director with my wife Elizabeth of a family business; I’m the third generation of the Ellis family.

Our function as a wholesaler has always been to stock a wide and diverse range of equestrian products. This means the retailer can keep stocks low, and doesn’t have to risk cash flow by forwardordering in a market that’s become more volatile due to the world situation. As proven over the years I’ve been in the business, our main concern has always been to help the retailer.

WHAT DO YOU LIKE BEST ABOUT YOUR JOB? Keith Ellis: “Our main concern has always been to help the retailer.”

No two days are ever the same. I really enjoy the development and sourcing of new products and liaising with suppliers.

HOW DID THE ELICO EQUESTRIAN BRAND EVOLVE? Our own Elico range was derived from the family name of Ellis (Ellis and Co), and is Jenkinsons Equestrian’s sole brand offered alongside many other well-known ranges. Elico was initially started in the 1980s for a single product, and it lay dormant until around 2000 when the Elico Decahedron Boredom toy was introduced. After being rolled out to a wider range of products around 2010, the Elico brand now encompasses a wide and ever-increasing range.

WHY IS IT IMPORTANT FOR RETAILERS TO BE AT BETA INTERNATIONAL 2022? On visiting a trade exhibition in Germany recently, I realised how much I had missed the personal face-to-face contact with people in the trade for over two years. It’s easier to trade with companies when you have met each other and had in-depth discussions. I was also amazed how much product development had been going on in that time. Exhibitions are an excellent opportunity to see first-hand all the new products that are on offer, plus new and innovative trends developing. BETA International has so many of your suppliers in one location, making it easy to see them all. It’s also an opportunity to see new products from additional suppliers you may not even know about.

WHAT’S THE MOST UNUSUAL ELICO PRODUCT YOU’LL HAVE TO SHOW BETA INTERNATIONAL VISITORS THIS YEAR? We’re not re-inventing the wheel but ‘going back in time’ to launch our Elico Crofton Jute Haynet. Jute was the only type of haynet available when I joined the business. However, they were phased out in the late 1980s when polypropylene nets arrived. Now, with consumers asking for products from sustainable sources, we’ve re-introduced this net after many months of testing to ensure that the quality is suitable for today’s use. It’s also biodegradable at the end of its life. Come along to the show and see it for yourself. 54 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

WHAT’S BEEN YOUR PROUDEST ACHIEVEMENT IN BUSINESS SO FAR? It’s got to be the ongoing development of our own Elico brand. I find it so interesting and fulfilling, especially listening to feedback from retailers which helps me make decisions.

WHAT DO YOU SEE AS THE BIGGEST CHALLENGE FACING THE TRADE IN THE COMING 12-MONTHS – AND HOW WILL WE OVERCOME IT? Over the many years I’ve been in the business, the equestrian trade has faced many challenges. And following the pandemic and Brexit and in the current global situation, the foreseeable future will continue to be challenging. Costs are rising due to weak exchange rates and high shipping/ courier costs as well as difficulty in obtaining products from abroad which, in many cases, also affects British-made products which rely on imported components. It helps to speak to others in the trade as you find you’re not alone. This then helps embrace positivity, which makes moving your business forward easier. From my experience, if we all ride out the storm, things will improve in the future.

WHAT’S THE EQUESTRIAN TRADE’S GREATEST ASSET? Well, there’s only one answer - it’s got to be ‘The Horse’. Without the horse, then none of us would be running our current businesses.

WHERE CAN VISITORS FIND ELICO EQUESTRIAN AT BETA INTERNATIONAL 2002 ON 11 – 13 SEPTEMBER? You’ll find us in Hall One, stand B6 – opposite the coffee shop

WHAT ARE THREE REASONS TO CALL AT THE ELICO EQUESTRIAN STAND? 1. To see our Elico range including new products developed and introduced over the last two years, along with our bestselling lines. 2. As BETA International is in September, amid the build-up to Christmas trading, call by and see our collection of cards, wraps, gifts and Christmas lines. There’s something for everyone! 3. Along with my wife Elizabeth, and our son Richard, we look forward to welcoming you back to BETA International.

WWW.EQUESTRIANTRADENEWS.COM

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ETN | ETN REPORTING

TURNING BACK THE PAGES…

For more than four decades, ETN has reported on the equestrian trade. This news, people and products were making headlines this month five, ten, 20 and 30 years ago. In September 2017, ETN reported:

In September 2012, ETN reported:

l There was consternation on the US trade show circuit. The new Charlotte International Equestrian Market, due to be held days before the well-established AETA (American Equestrian Trade Association) International Trade Show, was called off. The Charlotte Market was to have been run by erstwhile AETA FIVE organiser Kent Hopper. YEARS l Feed company Dodson & Horrell and air AGO... jacket supplier Point Two agreed four-year sponsorship deals with the British Equestrian Federation (BEF) taking them through to Tokyo 2020. l The fifth generation of the I’Anson family joined British Horse Feeds. Hattie I’Anson, daughter of sales director Will and an international business with Spanish graduate, was to work in sales support for the North Yorkshire based company. l As the athleisure trend swept the nation from gym to pub, riders were adopting riding tights. Several big brands introduced the comfy alternative to formal jodhpurs and breeches in bright colours as well as more traditional shades.

l Equestrian sports did the country proud at London 2012 with Olympic show jumping and dressage team gold medals, Charlotte Dujardin’s individual gold and a silver in eventing. The mainstream TEN media lauded 54-year-old Nick Skelton’s YEARS athletic achievement following his hip AGO... replacement, broken neck and two new knees. “Grey haired men can still jump!” reported one tabloid. The horse world was thrilled that Charlotte wore her up-to-standard Charles Owen hat, even on the medal podium. l Ariat expanded its partnership with one of its founding shareholders – the San Francisco based Fisher family. The move was to allow for the next development of the footwear specialist’s global growth plans. A number of retailer programmes were planned, said Phil Duff, managing director of Ariat Europe. l The ETN e-newsletter, launched earlier in the year, was officially declared “a hit” with an open rate 7.5% higher than the industry average. “It’s a great and fast way of encouraging customers and potential customers to connect with your products and services,” said ETN advertisement manager Nicki Lewis.

In September 2002, ETN reported:

In September 1992, ETN reported:

l Caldene joined a campaign to compensate rural businesses for losses due to the previous year’s foot-and-mouth disease outbreak. BETA estimated the crisis, which cancelled shows and reduced riding activity, had cost the equestrian 20 industry at least YEARS £200 million. AGO... l More than 1,000 horses and riders paraded through the centre of Leicester to highlight the connections between the equestrian industry and hunting. The Labour Government had earmarked ‘hunting with dogs’ for a ban. l At a well-attended creditors’ meeting, Westgate’s suppliers voted to accept a company voluntary agreement (CVA) proposal. Michael Vant, managing director of the wholesaler, said it had been a “difficult period” and he was grateful for the trade’s support. l Faulks & Co unveiled a new range of 15 litre, flexible Tubtrugs in no less than five colours – red, blue, green, yellow and navy. The RRP was £9.99 each. 56 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

l Chris Davis made a cool £1 million when he sold John Partridge. He’d acquired the loss-making clothing company in 1983, and turned it around with clever marketing. He even secured a slot on Selina Scott’s The Clothes Show on BBC Television. On 30 selling the company, YEARS he told ETN he would AGO... be pursuing his other passion… performing magic tricks on stage. l Walsall suppliers were warned to beware of two fraudsters who were visiting the town to buy saddlery and paying with dud cheques. The pair - who scammed Jeffries, Cliff Barnsby, Fieldhouse, Mears, Gorringe and Central Equestrian – gave a business address in Windsor. It turned out to be a fish and chip shop. l Battle, Hayward & Bower launched Lincoln Treat and Care. The one-a-day ‘candy cubes’ were designed to ensure horses with poor hooves received the correct amount of biotin. l Norwich based retailer Allen & Page was closing its surfboarding and water sports departments to concentrate on saddlery. They expected to increase stock by around £15,000 in time for the Christmas season. WWW.EQUESTRIANTRADENEWS.COM

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NOVEMBER ISSUE

Photo: Lucy Merrell

• Fibre, forage and hay alternatives • AMTRA accredited RAMA (SQP) CPD feature and quiz • Equine treats and licks • Boots, socks and gloves • A retailer’s guide to feed wholesalers

Please send editorial submissions to editor@ equestriantradenews.com by 23 September. To find out about advertising, contact Abi Cannon on tel 01428 601028 Evie Edgar on tel 01428 601031 email etn@ djmurphy.co.uk

58 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

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10 minutes with: Dave Derby, Charles Owen CEO In this month’s special business focus feature, we get to know Dave Derby, the new CEO of historic helmet brand Charles Owen.

ave Derby has a rich 30-year history in both retail and manufacturing. Most notably, he’s spent 15 years at JD Sports Fashion PLC, most recently as their Group Head of Innovation, and latterly as Managing Director at Evoke Creative Ltd, one of the technology partners helping to drive the customer experience change revolution in retail and hospitality businesses such as McDonalds, Tesco, B&Q and many more. Dave has been driving change at Charles Owen for the last 12 months, which has resulted in several new products launching with more exciting announcements promised for 2023.

Charles Owen turned 110 last year, how do you plan to keep the brand relevant in the years to come?

Charles Owen is synonymous with safety. We who work for the company are all immensely proud of that, the number of lives our products have saved and the heritage of the brand. However, there is a danger that such a well-established brand could rest on its laurels and just keep doing the same thing over and over. Not so here. The Charles Owen brand has embraced many new forms of marketing in recent years, for example, launching products on TikTok first. This kind of marketing is something we are very committed to capitalise on. Whether it be one of our

sponsored riders, Gemma Owen, appearing on Love Island or our collaboration with one of the world’s leading fashion houses to be part of the YSL equine range, we have to remain in the forefront of the minds of our target market and the most up-to-date media platforms are key to maintaining that relevance. It will be even more important during 2023 with the exciting launches we have planned.

What are your plans for the brand for the years to come?

My plans can be summed up in three words: innovation, design, efficiency. We will continue to enhance the legacy that the reputation of the business has been built upon by pushing technological advances in safety and comfort. We will also be examining and researching every possible new technology available and seeing how we can incorporate it into our products. Where we feel a technology doesn’t exist for what we want to achieve, we’ll strive to develop our own, leveraging every ounce of experience from the team here to push the limits of what we want to achieve. Hand in hand with the technological advances we are striving to achieve, we have to remember that we work in an industry where safety is paramount, but style is equally important. To that end, we have enlisted the skills of an experienced in-house senior product designer. As I have alluded to already, we have a number of exciting plans on the pipeline for products. As a result of our increased agility and design capability and new processes around product development generally, we will become significantly more efficient at doing what we do best, manufacturing world leading products.

Following your award-winning stand at BETA International last year, what we can expect from your 2022 stand?

We like to keep our cards close to our chest before the big reveal, but we will have ‘hidden elements’ on our stand, open to our current and potential retailers only, with an eco-theme as we’ve made many changes to the business in the last year to make our business more sustainable.

For more information about Charles Owen, visit charlesowen.com or to find us at BETA International, go to stand 2-D10

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horse’s natural inclination is to move in a slightly downhill fashion – after all, naturally, that’s where he carries around 60% of his weight. However, with his front legs doing the brunt of the work, his hindlegs then take a backseat. As a rider, you need your horse to be working properly through his back so that he can carry you effectively, but this can only happen when he’s working into a soft and light contact that is powered by his hindquarters. In order to generate this energy, you’ll need to strengthen your horse and encourage him to become more supple and balanced. Here are a few targeted schooling exercises to get you started.

There’s barely a schooling snag a leg-yield can’t help to fix – so there’s no surprise that those sideways steps are making an appearance here, too. They’ll supple your horse and encourage him to take more weight behind due to the engagement required to get his hindlegs crossing over, so by making this a regular part of your sessions, you’ll be reaping the rewards in no time. Introduce leg-yield on the three-quarter line, where your horse will be most inclined to move out towards the track. Rather than allowing him to drift, ask him to step with purpose, then... 1. Apply a little pressure with your inside rein for a small degree of inside flexion, but maintain the contact with your outside rein to keep hold of his shoulder.

Warm-up wisely

For a horse who’s on the forehand, it can be tempting to try and get him sitting on his hindquarters from the second you set foot in the arena. However, it’s most important to prioritise getting him going forwards first, allowing him to stretch on a loose rein in walk and trot, before you try and refine his way of going too much.

40 HORSE&RIDER

3. Square turns

TOP TIP

Switch between these three exercises during your sessions so your horse doesn’t start to anticipate the next move.

Route 1 Route 2 Route 3 Square turn

2. Move your weight onto your inside seat bone and apply your inside leg on the girth to engage his hindleg and ask him to step him out towards the track. 3. Support your horse with your outside leg behind the girth to keep driving him forward and also prevent him from falling out or leading with his quarters. When you’re confident with lateral steps from the three-quarter line, there’s no limit to where your leg-yield could go. You could add a few extra steps by attempting it from the centre line back towards the track, or zig-zag to and from the threequarter line, changing the bend as you go. It’s easy enough to do out on a hack, too, and has the added benefit of helping you to stride out some tension if your horse is on the keener side.

A great way to encourage your horse to shift his weight backwards is through 90° turns. This technique sounds simple but don’t mistake that for it being easy – it takes a great deal of balance to master. To do it... 1. Ride large around the arena in walk, applying a half-halt as you approach the corner. 2. Apply pressure with your inside hand to encourage your horse to flex slightly to the inside, and keep your outside hand close to his neck. 3. Squeeze with your

inside leg on the girth to encourage him to keep working up into your outside hand, and place your outside leg a fraction behind the girth. 4. Straighten up out of the corner, before repeating in the next one. Once you’re confident asking for square turns while going large, why not take your horse on a square at either end of the arena? You can then upgrade the difficulty by riding a 20m square in the centre of the arena – where you won’t have the support of the corners to help you.

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sing one is better for your back – not to mention your horse’s – and it can reduce unnecessary strain on your saddle, too, but how much thought do you put into the mounting block you use? Choosing one that suits your riding lifestyle TOP TIP is a simple way to It’s important to position streamline your your mounting block on a routine. That’s secure, level surface and ensure why we’ve taken a it’s tall enough for the size of look at the options horse you’re getting on. available, whether you need one for the yard or lorry, or a combination of the two.

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The position of your block while mounting is important. Too close and you’ll apply a lot of downward force on your saddle, possibly leading to a slip. Too far away and you’ll have to launch yourself, which will be uncomfortable for your horse.

The foldaway

When you’re frequently on the go, you need something that can keep up. Whether you’re schooling in the field, plaiting for a competition or away from home, it’ll need to be light, easy to handle and simple to stow away.

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A fundamental weapon that every rider should have in their arsenal is transitions. Why? Because they'll improve your horse’s balance and encourage him engage his hindquarter-based engine as he moves between gaits, rather than pulling himself along with his front end. Begin with walk-halt-walk transitions, engaging your core – that is, your stomach, back and seat – to help him maintain his balance and use his hindquarters rather than pulling against your hand. From here, you can slowly build up to trot-walk-trot transitions, and walk-trot-walk transitions.

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To discuss your brand and bespoke package options contact the ad team 01428 601020 or abi@djmurphy.co.uk Product Editorial • Tried and Tested • Digital • Social • Email • Advertorial • Video • Research • Inserts • Events • Covermounts • Reader Offers

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WELCOME TO THE SHOW | BETA INTERNATIONAL 2022

Welcome to the show... Your essential guide to visiting BETA International 2022.

As well as seeing an unrivalled array of new equestrian products and speaking to top suppliers and manufacturers, visitors will also be able to listen to seminars from prominent industry figures. To help your trip to BETA International 2022 a successful one here is your essential guide to visiting the show.

LOCATION

Halls 1 & 2, NAEC Stoneleigh, Warwickshire

POSTCODE FOR SAT NAV CV8 2LG

DATES AND OPENING TIMES

he excitement is building as the equestrian industry gears up for one of its biggest events of the year…BETA International on Sunday, Monday and Tuesday, 11th-13th September 2022. All the latest innovations, exciting new product launches, unrivalled networking opportunities and future trends come together to create the industry’s most thriving exhibition. Visitors can expect to see new and existing brands being exhibited at the NAEC Stoneleigh, Warwickshire, with the industry’s leading companies, plus a growing number of new businesses, ready to showcase their products and services.

WWW.EQUESTRIANTRADENEWS.COM

Sunday 11th September 9.30am – 6pm Monday 12th September 9.30am – 6pm Tuesday 13th September 9.30am – 4.30pm

GETTING THERE

NAEC Stoneleigh is easily accessible by road, rail or air. For more details visit https://www.beta-int.com/travel-and-accommodation/ travel-and-accommodation

CONTINUED OVER THE PAGE

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 65

BETA INTERNATIONAL 2022 | WELCOME TO THE SHOW CAR PARKING

Free parking is available to all exhibitors and visitors during show opening hours. Please follow the signs when you arrive. The NAEC Stoneleigh traffic team will also be available to direct you.

HOTELS

There are plenty of hotels, across a range of budgets, in close proximity to NAEC Stoneleigh . Details of a number of selected event hotels can be found at https://www.eventexpressuk.com/e/ beta-international-2022/ There are also a number of camping and caravanning sites locally and on site.

ADMISSION/REGISTRATION

Registration is free and available via the BETA International website - https://beta-int-2022.reg.buzz/ Admission to the show is free of charge for eligible visitors and there is no charge for those not pre-registered.

EATING, DRINKING, NETWORKING

Meet colleagues and contacts in the Coffee Shop (Hall 1), NAF Five Star Gin & Fizz Bar (Hall 2) or Strollers Restaurant (beside the show entrance).

TOILETS

There are plenty of toilets within the halls and by the hall entrance.

66 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

WI-FI

There is free Wi-Fi available at BETA International. Visitors can log on to NAEC_Public and follow the instructions.

CASH MACHINES

There are no cash machines on-site, but several local garages have them.

ACCESSIBLE FACILITIES

Disabled parking is available at NAEC Stoneleigh , the traffic staff will direct you on-site. There are accessible toilets within the Gents and Ladies in the Entrance Hall and also an additional separate toilet.

ANY QUESTIONS?

BETA International’s friendly organising team is always ready to help with any queries, no matter how small. Find the contact details at www.beta-int.com or telephone 01892 862848.

THE ORGANISERS

BETA International is organised by Impact Exhibitions & Events Ltd on behalf of Equestrian Management Consultants (EMC), the commercial arm of the British Equestrian Trade Association (BETA) Group. As such, the show is run by the trade for the benefit of the trade. EMC also publishes ETN.

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EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 67

BETA INTERNATIONAL 2022 | SHOW TIMETABLE

BETA INTERNATIONAL 2022 WHAT’S ON Seminar Theatre. Hall 1 SUNDAY 11TH SEPTEMBER

10.30am - 11.00am Lisa Ramsell – Director of Fundraising – Riding for the Disabled. Delivering Impact: The business benefits of partnering with charities 11.10am - 11.40am Sara Blackshaw - Sara Blackshaw Consulting. Trends in the Equestrian Marketplace for 2023 11.50am - 12.20pm Aisha Kirby - Academy and Product Specialist Neue Schule Ltd. The Neue Schule Academy 12.30pm - 1.30pm Kate Hore Rnutr (Animal) R.Anim.Technol (cert)Head Nutritionist NAF. Equine Hoof Management Inside & Out - 6 AMTRA CPD points

MONDAY 12TH SEPTEMBER

10.30am - 11.30am Sally Harmer - Animal Health Consultancy Ltd. Reducing the Need to Worm Horses and Ponies minimum of 8 AMTRA CPD Points

1.40pm - 2.10pm Rhea Freeman - Award 11.40am - 12.10pm Sara Blackshaw - Sara winning PR adviser, social media expert Blackshaw Consulting. Trends in the and coach. How to work with influencers Equestrian Marketplace for 2023 2.20pm - 2.50pm Frances Roche - Master 12.20pm - 12.50pm Sarita Linck - Product Bridle Maker. Common Sense Bridle Fitting Training Specialist Neue Schule Ltd. Neue - SMS CPD points Schule - Supporting Retail 3.00pm - 4.00pm Sally Harmer - Animal Health Consultancy Ltd. Reducing the Need to Worm Horses and Ponies minimum of 8 AMTRA CPD Points 4.10pm - 4.30pm Claire Williams - Executive Director BETA. Safety Equipment Standards & Industry Update 5.15pm - 6.00pm Society of Master Saddlers Prize Giving,Neue Schule Awards, BETA International Best Stand Awards, BETA International New Product Awards

1.00pm - 2.00pm Kate Hore Rnutr (Animal) R.Anim.Technol (cert)Head Nutritionist NAF. Equine Hoof Management Inside & Out - 6 AMTRA CPD points 2.10pm - 2.40pm Rhea Freeman - Award winning PR adviser, social media expert and coach. Identifying the platforms you need to be on 2.50pm - 3.20pm Frances Roche - Master Bridle Maker. Common Sense Bridle Fitting - SMS CPD points 3.30pm - 4.00pm Lisa Ramsell – Director of Fundraising – Riding for the Disabled. Delivering Impact: The business benefits of partnering with charities 4.10pm - 4.30pm Claire Williams - Executive Director BETA. Safety Equipment Standards & Industry Update

5.00pm - 5.30pm Hazel Morley - The Society of Master Saddlers. Saddlery Competition Awards

TUESDAY 13TH SEPTEMBER

10.30am - 11.00am Frances Roche - Master Bridle Maker. Common Sense Bridle Fitting - SMS CPD points 11.20am - 11.50am Lisa Ramsell – Director of Fundraising – Riding for the Disabled. Delivering Impact: The business benefits of partnering with charities 12.00pm - 12.30pm Sara Blackshaw - Sara Blackshaw Consulting. Trends in the Equestrian Marketplace for 2023 12.40pm - 1.10pm Sarfraz Mian BEM- CEO Neue Schule Ltd. Apps, Cloud data, Sensor devices - Making best use of emerging technologies to enhance performance and safety 1.20pm - 2.20pm Kate Hore Rnutr (Animal) R.Anim.Technol (cert)- Head Nutritionist NAF. Equine Hoof Management Inside & Out - 6 AMTRA CPD points 2.30pm - 3.00pm Rhea Freeman - Award winning PR adviser, social media expert and coach. How to work with influencers 3.20 pm - 3.50pm Hazel Morley - The Society of Master Saddlers Saddlery Competition Awards Subject to change

68 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

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BETA INTERNATIONAL 2022 | PREVIEW

So much to see and do at BETA International

A visit to BETA International promises so much in terms of meeting major companies, viewing their latest products and listening to industry experts. Here’s what’s in store…

NAF FIVE STAR GIN & FIZZ BAR

The NAF Five Star Gin & Fizz Bar, where exhibitors can speak to their customers in a relaxed setting, has been increased in size this year to allow for even more networking. This cool, contemporary feature area is sponsored by NAF – one of the biggest names in the world of canine and equine. Instantly recognisable with its striking black and gold graphics, the bar will enjoy a high-profile presence in the halls. The NAF Five Star Gin & Fizz Bar provides the ideal opportunity for exhibitors and visitors to network with friends and colleagues over a glass and a bite to eat. Eloise Chugg-Martin, sponsorship and events manager at NAF, said: “We are delighted to be sponsoring the NAF Five Star Gin and Fizz Bar at BETA International 2022. Having supported BETA for many years we hope that visitors and exhibitors alike have a fantastic trade show.” 70 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

WWW.EQUESTRIANTRADENEWS.COM

PREVIEW | BETA INTERNATIONAL 2022

The New Product Awards will be presented in the Seminar Theatre (Hall 1) at 5.15pm on Sunday, 11 September. Exhibitors and visitors will be invited to attend and cheer on the winners. The winning products will be displayed in a separate area opposite the New Product Showcase.

AFTERSHOW DRINKS RECEPTION NEW PRODUCT SHOWCASE AND NEW PRODUCT AWARDS

The New Product Showcase and New Product Awards are new additions to BETA International, providing ideal focal points for buyers searching for all the latest innovations. The New Product Showcase, sponsored by Shires Equestrian, is designed to help visitors find new products and services. All entries will be found in an exclusive display in Hall 2. As a stipulation the products must not have been available on the UK market at or prior to BETA International 2021, which took place on 9-11 September 2021. Visitors will be able to view the products under eight categories: • Clothing & Footwear • Feed & Supplements • General • Horsecare • Horsewear & Equipment • Pet Products • Saddlery & Tack • Safety An information card will be placed alongside each product, giving details of suggested retail price and stand number of the supplier. Entries to the New Product Showcase will be judged by a panel of retailers on the first morning of the show to determine the winners of the New Product Awards, sponsored by Equestrian Trade News.

WWW.EQUESTRIANTRADENEWS.COM

Exhibitors and visitors will be invited to a special drinks reception after the first day of BETA International, from 6pm until 8pm on Sunday 11 September. The reception is another great opportunity for suppliers and retailers to network while enjoying a glass of bubbly or a soft drink after a busy opening day. The venue for the reception will be Strollers, which is located in the main entrance of the event venue at NAEC Stoneleigh.

STRONG SEMINAR LINE-UP

There will be a strong line-up of speakers for three days of seminars at BETA International with a wide range of topics covered. The talks will take place in the exhibition hall of the NAEC Stoneleigh. The free-to-attend series of seminars are designed to give retailers ahead-of-the-game ideas on new lines, new approaches and new profit potential. There will also be a chance to earn Continuing Professional Development (CPD) points for those people attending special seminars presented by Kate Hore, head nutrionist at NAF, and independent consultant Sally Harmer, of Animal Health Consultancy Ltd. The CPD points will go towards the ongoing development of Suitably Qualified People (SQP). Other speakers include master bridle maker Frances Roche, Rhea Freeman, of Rhea Freeman PR and Sara Blackshaw of Sara Blackshaw Consulting. Also presentations from Sarfraz Mian, Sarita LInck and Aisha Kirby of Neue Schule, Claire Williams of BETA and Lisa Ramsell of the RDA.

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 71

BETA INTERNATIONAL 2022 | MAIN SPONSOR

TOP 5 PRODUCTS

Neue Schule will be presenting the full range of products at BETA International, including our Top 5 products –

Choosing the right bit

How the trade fair’s main sponsor is boosting bits and bitting knowledge. CHOOSING THE RIGHT BIT

When it comes to your customers choosing the right bit, the team at Neue Schule is committed to providing accessible, friendly and professional advice. This ensures that each customer can have the ideal bit for themselves and their horse. Each horse’s mouth conformation and way of going is unique and we acknowledge and cater for the variety of equine needs. Neue Schule have designed and produced a diverse range of bits to meet these complex requirements. Neue Schule’s online Bit Selector helps to guide customers to the ideal bit for their discipline, level of riding and horse’s way of going. For more detailed advice we offer an in-depth online Questionnaire, customers will receive a personalised response either by phone or email. We will then discuss which bit or range of bits will be beneficial to them and why. 72 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Turtle Top Loose Ring – The modern mouthpiece with the revolutionary working angle, optimising comfort for your horse. Verbindend Loose Ring – Designed to clarify and emphasise the signals through the rein. Tranz Angled Lozenge Eggbutt – Good for horse who are tentative into the contact, inconsistent or too light. Turtle Tactio Loose Ring – Reduces pressure over the sensitive outer edges of the tongue and bars. Verbindend Universal – A versatile al-rounder, offering varying degrees of control and greater lift through the shoulder.

WWW.EQUESTRIANTRADENEWS.COM

RETAILER SUPPORT AT NEUE SCHULE

At Neue Schule we appreciate bitting can be a daunting subject, and so we are delighted to have recently launched weekly online training sessions covering our product range. These sessions provide the retailer with an insight into the benefits of retailing Neue Schule products, including a brief overview of the research that has led to the unique selling points of our products, the added value to your business from stocking and selling our products, and what we do to support the retailer and your staff. Many decades of horsemanship and research means our products are the result of a refined process of science and design, placing them as an innovative and valuable contribution to the equestrian trade industry. With opportunity for discussion, these sessions aim to provide an understanding of what it means for your business to stock these products, and what form the ongoing relationship between you, the retailer, and ourselves will take.

THE NS ACADEMY

Neue Schule’s own learning resource, the Neue Schule Academy, was set up to share the knowledge of scientists and engineers at the company. Students are given the opportunity to discover more about equine anatomy, traditional horsemanship and lorinery science, with its disciplined approach to matching bits to a horse and learning how to advise riders on their choice of bits. Academy courses start with fundamentals, where little background knowledge or academic proficiency is required. More in-depth courses are designed to take students through increasing levels of insight while employing techniques and principles taken from engineering and veterinary science. The following courses are available: The Fundamentals of Bits and Bitting; Certificate in Equine Bits and Bitting Science; Diploma in Lorinery Science; and Bit and Bridle Fitting, which provides the expertise needed to deliver a commercial bit fitting service.

CELEBRATING MORE IN COMMON

July 2022 saw the return of the Jo Cox Way, now in its 7th year. The event was started by Neue Schule CEO, Sarfraz Mian BEM in memory of the murdered Batley and Spen MP. The ride celebrates the More in Common message of Jo Cox and brings together cyclists with a range of abilities and backgrounds. 75 riders made the 5 day 288 mile journey to London, with lots more joining for the final push from Uxbridge to South London. The riders were welcomed at the finish at Flat Iron Square, Southwark by Mayor of London Sadiq Khan.

NOW WITH MSM Nutritionally-balanced, high in fibre Low in calories, sugar & starch Free from molasses & preservatives Contact your Dengie Area Sales Manager or the Feedline for further information.

01621 841188

Discover more at dengie.com

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BETA INTERNATIONAL 2022 | SADDLERY COMPETITIONS

Saddlery skills to the fore at BETA International

Traditional skills come alive in this action-packed area.

Apprentices training at the Saddlery Training Centre making a foal slip.

Amy Biggs (left) and Millie Wells in focused mode.

ETA International will showcase saddlery craftsmanship and the skills of talented apprentices and trainees over the three days as they compete for top awards in the Society of Master Saddlers’ competitions. Always a popular draw for visitors to the trade fair, the competitions bring a lot of interest to see the range of leather work being made. The Worshipful Company of Saddlers has kindly donated the prize money once again and their continuous support is much appreciated. Said Hazel Morley of the Society of Master Saddlers: “Every year the competition at BETA International just gets better and better, with the standards rising all the time. “It is a great opportunity to provide a fabulous shop window for apprentices and trainees to take part in. “To watch them working in quite a tense and competitive environment is great and really brings out the best in them and shows we have the best saddlery training facilities in the world. “This year we have students and apprentices from the Saddlery Training

Centre, Salisbury and Capel Manor College. The apprentices training at the Saddlery Training Centre taking part on the Sunday are Charlotte Cheesman, of SES Saddles, Gabrielle Mitchley, from The Saddlers Den and Narinka Whitcher, of Cirencester Saddlers. They will make a Raised and Double Hand Stitched Browband – Made up 16” x ¾” to take a 1 ⅛” headpiece. Leather and thread provided, stitching to be 12 to the 1 inch. On the Monday Capel Manor College students Bonnie Dale, Harriet (Harri) Bruce, Filip Lazic and Victoria Oram will make an Irish Martingale, Double Hand Stitched – Made up 6” x ⅝”. Leather, Fittings and Thread all provided. Tuesday will see Saddlery Training Centre NETS learners Amy Biggs, Stephanie Smith and Tamsin Goldie make a Leather Waist Belt – To measure from the buckle turn to the middle hole 26” minimum – 36” maximum x 1 ¼” wide. Leather, thread and buckle will be provided. Stitching should be 8 to the 1”.

Capel Manor College offers the prestigious and historic Worshipful Company of Cordwainers’ Diploma in Saddle, Harness and Bridle Making, as well as the Cordwainers’ Diploma in Shoemaking. Their saddlery and leatherwork courses are taught through practical demonstrations and hands-on workshops, helping to provide you with the skill set needed for working within the leather industries. Students enter the industry working for saddlery businesses and Master Saddlers whilst others take up apprenticeships to further their training. Skills learnt on the courses are transferable, and students go on to work with a wide range of employers such as luxury leather goods makers, the British Army and fashion designers. The Saddlery Training Centre, Salisbury offers training courses for those wishing to improve their skills and / or gain the industry recognised C&G Saddlery Skill Assessments as well as courses for apprentices on both the Government and Millennium Apprenticeship Schemes. The SMS will also be running its usual pre-made class with members entering ‘A leather decoration for any occasion or celebration’. This class always attracts a great deal of attention as visitors are invited to cast a vote for their favourite. It’s a great way for our members to showcase their wide range of skills and the imaginative ways in which leather can be used. The class will also be judged by Master Saddlers with the prizes awarded at the end of each day.

Information about the Society of Master Saddlers can be found on the website: www.mastersaddlers.co.uk or telephone 01449 711642.

74 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

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EDNAM & MARYGOLD

COLLECTIONS

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Really are the business, now in a range of five sizes from greedy feeder up to heavy horse  These unique nets bring haynets into the 21st Century!  Hold themselves open for fast no faff filling, carry easily with hands free for other things, hang in secs, no knotting/tying  Ideal for children, novices and professionals, time and labour saving.

visit thehaynetshop.com enquiries@behsa.co.uk 0794 7995679 *T&C’s apply

FREE* DELIVERY on orders of 20 or more

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BETA INTERNATIONAL 2022 | EXHIBITOR LIST

Exhibitor list STAND NAME

STAND LOCATION

Abbey England Ablet Lash Absorbine Admire PR Agaso Equestrian Anpario Direct Baillie Haylage Barrus Bartholomews Bird Food Battles Bedmax Shavings Benz Equestrian BETTALIFE Bigjigs Toys Ltd Bliss of London Ltd Blundstone Bodens Botanica British Equestrian Trade Association British Horse Magazine Burlybed Catago Equestrian Cavaletti Saddles Charles Owen & Airowear Chatham Footwear Christies Global Citrus-Lime Comfy Connections Concord Equestrian Crafty Ponies CSP Countryside Greetings Drive in Autocentres Subaru Easitill Elico Equestrian / Jenkinsons Equestrian International Products & Services Equestrian Trade News (ETN) Equieire Equilibrium Products Equilume Equine Careers EquiVisor EqWax Ethos FOMO Freejumpsystem Freerein Equipment Ltd Gallop Equestrian Glamourati UK Goodchap’s Grade Leather Grubs Boots GWF Nutrition Hastilow Competition Saddles Helite UK Henry James Saddlery HKM Sports Equipment Ltd Horse & Country 76 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

2-E20 1-D3 1-B2 2-E2A 2-B17 1-D8 1-A15 2-F15 2-C22 2-B16 2-C1 2-F9 2-A8 1-B25 2-D20 1-B21 2-B30 1-C14 1-C4 2-C27a 2-E1 2-B19 2-D20 2-D10 2-A12 1-C11 1-C1 2-D24 1-D1 2-A26 1-C19 2-B10 2-A16 1-B6 2-A18 1-A13 2-F17 1-C6 1-B14 1-A3 2-D18 2-B13 2-F13 2-B9 2-C23 2-F7 2-E4 2-D27 2-C17 2-D26 1-A1 2-C18 2-F26 2-C20 2-C16 2-E10 1-D8a

STAND NAME

STAND LOCATION

Horse & Hound Horse & Rider Magazine and PONY Magazine Horseshape Hunter-Outdoor HV Equestrian: HV POLO, Euro-star, Imperial Riding Ideal & WRS Co JuBea Srl Kevin Milner Countryside Greeting Cards KM Elite Products Ltd / Stridefree Saddles LeMieux Leon (Ultralight) Boots Leovet Mackey Equestrian Manuka Vet New Zealand Maxima Mix ‘N’ Munch MLW Manufacturing MRS Exports NAF Nastz International Neue Schule Nikwax Waterproofing Pampeano Parallax Plastics Ltd Perry Equestrian Platinum Agencies POGA Industries PolyJumps POS Limited Premier Performance Racesafe Red Gorilla Riding for the Disabled Association RugSafe UK Ltd Saddlery Brands International Saddlery Trade Services (STS Walsall) See Change Now Shaws Equestrian Ltd Shires Equestrian Showquest Silvermoor SK Equestrian Snowflake Animal Bedding Sundoo Industries The Original Muck Boot Company The Saddlery Training Centre The Society of Master Saddlers TopSpec Equine Tredstep Trickle Net Troll Outdoors Vale Brothers Ltd Valley Equestrian Exports - Shams International Waldhausen Weatherbeeta Ltd Woof Wear Ltd Your Horse & Country Magazine

2-F3 1-A11 2-F27 2-F2 2-A22 2-E21 2-E3 2-C19 2-C24 2-D4 2-D22 1-A10 1-A10 2-F1 2-B11 1-D12 1-B24 2-F11 2-C27 1-A6 / 1-A7 1-B12 1-B1 2-A20 1-C10 2-A2 1-D2 1-C2 2-E19 2-E2 1-D15 2-E16 2-C25 2-D2 2-F4 2-F16 2-B21 1-D14 2-B4 / 2-C4 1-C18 2-D3 2-F24a 2-F19 2-E23 2-D16 2-D28 2-E27 1-D6 1-D17 2-F5 1-C12 1-B4 1-D8b 1-A14 2-B15 2-C10 2-D25

CORRECT AT TIME OF GOING TO PRESS

WWW.EQUESTRIANTRADENEWS.COM

We’ll be at BETA International this year. Drop in to Stand 1-C1 in Hall 1 to learn more. 11th - 13th September, NAEC Stoneleigh, Warwickshire, CV8 2LG

Call us on 01229 588 628 Any time Mon - Fri, 09.00 to 17.30 GMT

END-TO-END

www.citruslime.com hello@citruslime.com

CLOUD POS • ECOMMERCE • CLICK & COLLECT • FREE SUPPORT

CORRECT AT TIME OF GOING TO PRESS

BETA INTERNATIONAL 2022 | SPONSORS

Industry’s leading players back the show BETA International attracts support from some of the industry’s leading names. Neue Schule has agreed a two-year extension to its backing of BETA International and return as main sponsor for a ninth consecutive year, while Shires Equestrian lends its backing to the New Product Showcase. NAF is sponsor of the Gin & Fizz Bar and Equestrian Trade News is sponsor of the New Product Awards.

NEUE SCHULE

Stand 1-A6 / 1-A7 The company, which was founded by Heather Hyde back in 2007 – a decade after she set up the UK’s first bit bank – is well known and highly respected throughout the world for its revolutionary approach to bit design and manufacture of high-performance bits made from Salox gold, a material that encourages a neutral response in the mouth, promoting acceptance and relaxed communication. The Neue Schule Group’s other divisions are The Academy, dedicated to training and education in bitting and lorinery science, with Lantra-approved courses, and Avansce, developing sports performance monitoring technology such as the Synchronicity System for horses and riders.

NAF

Stand 2-F11 NAF is the leading manufacturer of equine supplements and care products and as such, is the only Official Supplier of these products to the British Equestrian Teams. The company and its pet brand, Natural VetCare, have more than 30 years’ experience in the manufacture of equine and pet supplements and care products. The products contain fully traceable natural ingredients and ranges support everything from healthy joints, skin, hooves, digestion, breathing and behaviour, and include silky mane and tail detanglers, shampoos, moisturisers and luxury leather care. NAF’s team of in house vets and nutritionists are world authorities on equine and pet nutrition and care.

ETN SHIRES EQUESTRIAN PRODUCTS

Stand 2-B4 / 2-C4 A family business with a royal warrant to supply the Queen with equine equipment, clothing, footwear since 2009, Shires is a name that is known and trusted the world over, with warehouses in the UK, Ireland and the US, and its own factories in China. The company was founded in 1968 by Malcolm Ainge, who is now its chair, while his son, Stuart, and nephew, Marcus Cridland, are joint managing directors and daughter, Louise, the company’s marketing manager.

80 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Stand 1-A13 Equestrian Trade News, BETA International’s official media partner and sponsor of the New Product Awards, has been the industry’s leading magazine for more than 40 years. First off the press in 1979, it provides a monthly mix of news, product launches and features – and a weekly digital newsletter. The magazine is published by EMC (Equestrian Management Consultants) part of the BETA (British Equestrian Trade Association) group, and distributed free to all trade association members and other equestrian retailers in the UK. It is also available on subscription to other members of the equestrian and associated trades.

WWW.EQUESTRIANTRADENEWS.COM

VISIT TA T BE AL A S N U ATIO N R INTE TAND S

A10

HOOF LAB Agrihealth

ANIMAL HEALTH & EQUIPMENT

FLY REPELLENTS

5 STAR

Distributed in the UK & Ireland by Agrihealth.

For more information call 028 3831 4570 or email info@agrihealth.co.uk

2022 Abbey England Limited

2-E20

Abbey House, Haig Road, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 8DX, United Kingdom Contact: Peter Phillips Tel: 01565 650343 Email: sales@abbeyengland.com Web: www.abbeyengland.com A market leading wholesale supplier of premium materials and tools. Abbey England’s comprehensive product range covers high quality English leathers, tools, equestrian hardware, webbing, outdoor textiles and British made bits.

Ablet Lash

1-D3

Office 120, Street No 1, City Plaza near Zohra, 51310, Pakistan Contact: Numan Raza Tel: +92 523 572170 Email: ablet.lash@gmail.com Web: www.abletlash.com We are pleased to introduce ourself that ABLET INSTRUMENTS is OEM Manufacturers and Exporters. We are producing: All Farrier Tools, Veterinary Tools, Pet Grooming Tools and Eyelash Extension Tools.

Absorbine

1 Preston Grove, Framfield, East Sussex, TN22 5PS, United Kingdom Contact: Brenda Smith Tel: 07977 398037 Email: brenda@agaso.co.uk Web: www.agaso.co.uk Agaso Equestrian’s breeches are sensibly priced and have been designed by riders for riders and are innovative & durable equestrian apparel for ultimate comfort, keeping you in the saddle longer.

Anpario Direct

1-D8

Manton Wood Enterprise Park, Worksop, Nottinghamshire, S80 2RS, United Kingdom Contact: Suzanne Alexander Tel: 01909 495817 Email: suzanne.alexander@anpario.com Web: www.anpariodirect.co.uk Manufacturer of natural and sustainable feed additive and supplements for livestock, poultry, pigeon & equine. Working with the animals’ biology and the environment to optimise health, growth and profitability.

Baillie Haylage

1-A15

Ivy House, Kirmond-le-Mire, Market Rasen, Lincolnshire, LN8 6HZ, United Kingdom Contact: Rachel Kirkby Tel: 01472 398696 Email: sales@bailliehaylage.co.uk Web: www.bailliehaylage.co.uk Established in 1996 Baillie Haylage specialises in the production of top quality haylage, professionally grown for the equestrian market.

Absorbine has pioneered the best in horse care for over 130 years. That spirit continues, embracing the latest research and technology to develop modern, effective products for horses and pets.

2-E2A

2 Old Clothiers Arms, Market Street, Nailsworth, Gloucestershire, GL6 0BX, United Kingdom Contact: Andrea Sexton Tel: 07887 997922 Email: andrea@admire-pr.com Web: www.admire-pr.com Powering Reputations. Bringing a blend of equestrian experience and wide industry PR knowledge provide effective and practical promotion. Press Coverage, Social Media Reputation Strategy and Crisis Comms.

82 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

2-B17

1-B2

302 Benton Drive, East Longmeadow, MA 01028, U.S.A. Contact: Rachael Holdsworth Tel: 07850 017587 Email: rachael@holdsworthpr.co.uk Web: www.absorbine.co.uk

Admire PR

Agaso Equestrian

Barrus

2-F15

Glen Way, Launton Road, Bicester, Oxfordshire, OX26 4UR, United Kingdom Contact: Laura Grossmann Tel: 07973 712002 Email: laura.grossmann@barrus.co.uk Web: www.barrus.co.uk A great British company founded in 1917 with a rich history combined with the core values of innovation and creativity. Barrus offers a range of quality products from well-respected brands.

WWW.EQUESTRIANTRADENEWS.COM

2022 Bartholomews Bird Food

2-C22

Benz Equestrian

2-F9

45, Leyhill Drive, Luton, Bedfordshire, LU1 5QA, United Kingdomn Contact: Mohammad Manzoor Tel: 07718 301357 Email: benzequestrian@yahoo.com Web: www.benzequestrian.com Quality goods at affordable prices. Chichester Food Park Bognor Road, Merston, Chichester, West Sussex, PO20 1BF, United Kingdom Contact: Michelle Baker Tel: 07920 204202 Email: michellebaker@bartholomews.co.uk Web: www.bartholomewsbirdfood.co.uk

BETTALIFE

2-A8

We are a long established bird food manufacturer and supply a comprehensive range of high-quality bird seed to the retail and animal trade.

Battles

2-B16

Allenby Road Industrial Estate, Crofton Drive, Lincoln, Lincolnshire, LN3 4NP, United Kingdom Contact: Beverley Smith Tel: 01522 529206 Email: beverley@battles.co.uk Web: www.battles.co.uk International suppliers for animals and animal lovers. Manufacturing and Wholesaling, highly valued, Equestrian & Animal Health products. Striving to offer the most satisfying customer experience.

Bedmax Shavings Ltd

2-C1

Unit E York Road Industrial Estate, York Road, West Yorkshire LS22 7SU, United Kingdom Contact: Amy Pickard Tel: 01937 580782 Email: ryan@bettalife.co.uk Web: bettalife.co.uk British supplement company BETTALIFE® manufacture high specification research driven supplements for horses, humans and dogs. All products are available with a no quibble 100% money back guarantee.

Bigjigs Toys Ltd

Unit D Concept Court, Shearway Business Park, Folkestone, Kent, CT19 4RG, United Kingdom Contact: Sam Ireland Tel: 01303 250400 Email: sam.ireland@bigjigstoys.com Web: www.bigjigstoys.com Bigjigs® Toys supply a range of much loved wooden toys, games and puzzles as well as complimentary ranges from brands such as Green Toys, CollectA, Schylling and Tiger Tribe.

Bliss of London Ltd

Detchant, Belford, Northumberland NE70 7PF, United Kingdom Contact: Charlotte Robson Tel: 01668 213467 Email: charlotte.robson@bedmax.co.uk Web: www.bedmaxshavings.com Bedmax is purpose made to provide an ideal bedding for horses and ponies. Made at three dedicated production plants in the UK, sourced from renewable UK forestry.

WWW.EQUESTRIANTRADENEWS.COM

1-B25

2-D20

Unit 2, Haywards Ind Park, Brickyard Road, West Midlands, WS9 8SR, United Kingdom Contact: Nikki Newcombe Tel: 01922 745151 Email: corinne@bliss-of-london.com Web: www.bliss-of-london.com Our own in house production allows us to create custom made equipment for riders around the world. We work closely with a team of highly experienced saddle fitting professionals.

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 83

2022 Blundstone

1-B21

1 Addison Bridge Place, London, W14 8XP, United Kingdom Contact: Dirk Fuhrmann Tel: 0207 371 6554 Email: dirk@centraltrade.co.uk Web: www.blundstone.co.uk Quite possibly, the most durable, most comfortable boots ever made. Introducing the new All Terrain Series. They are more than just boots. They are Blundstones.

Bodens

2-B30

Minshull Farm, Lower Green Lane, Astley, Manchester, M29 7JZ, United Kingdom Contact: Colin Smith Tel: 01942 882667 Email: colin.smith@bodensgroup.com Web: www.bodensgroup.com The Smart Range by Bodens is one of the UK’S most recognised equestrian and livestock range for all creatures great and small.

Botanica

1-C4

East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW, United Kingdom Contact: Tina Hustler Tel: 01937 587062 Email: info@beta-uk.org Web: www.beta-uk.org BETA represents the equestrian industry in the retail, manufacturing and service sectors. We offer a range of benefits and training. Visit us to get involved and maximise your membership.

84 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

2-C27a

9 Dallington Street, London, EC1V 0LN, United Kingdom Contact: Joanna Marsh Tel: 0207 880 8542 Email: joanna.marsh@redactive.co.uk Web: www.redactive.co.uk British Horse is the BHS’s official flagship magazine. Advertisers have unique access to the UK’s largest and biggest spending equestrian audience, reaching an audited circulation of 102,267 members every issue.

Burlybed

2-E1

Burlerrow Farm, Wadebridge Road, St Mabyn Bodmin, Cornwall, PL30 3BQ, United Kingdom Contact: James Mutton Tel: 07787 184226 Email: sales@burlybed.co.uk Web: www.burlybed.co.uk The original eco-friendly miscanthus bedding. The natural choice for your business, your customers and the environment. Find out about our range of bedding, forage and fuel. Flexible ordering options available.

Catago Equestrian

2-B19

1-C14

Units 12-13 Warrenpoint Enterprise Centre, Newry, Northern Ireland, BT34 3LA, United Kingdom Contact: Sean Cooney Tel: 0284 173 9151 Email: enquiries@botanica.ie Web: www.botanica.ie Botanica’s products are all natural, organically sourced ingredients. Botanica gets results where all others have failed. Botanica products can be used on any skin type. Botanica’s new and improved fly spray is an award winning product. Our small animal cream is used extensively by Veterinary Surgeons Worldwide.

British Equestrian Trade Association

British Horse Magazine

Ole Romersvej 31-35, Haderslev, 6100, Denmark Contact: Nana Berg Christensen Tel: +45 7352 4221 Email: nbc@eldorado.dk Web: www.catago.dk The goal is to create quality products, with attention to detail that provides maximum comfort for horse and rider. Allowing horse and rider to dress and perform comfortably and effortlessly.

Cavaletti Saddles

2-D20

Unit 2 Haywards Ind Park, Brickyard Road, West Midlands, WS9 8SR, United Kingdom Contact: Nikki Newcombe Tel: 01922 745151 Email: corinne@bliss-of-london.com Web: www.cavaletticollection.co.uk Cavaletti Collection offers a range of affordable, adjustable full leather saddles. Choose from Dressage, Jump, GP , VSD and Show saddle styles all available in 15” through to 18” seats.

WWW.EQUESTRIANTRADENEWS.COM

2022 Charles Owen & Airowear

2-D10

Royal Works, Croesfoel Industrial Park, Wrexham, Clwyd, LL14 4BJ, United Kingdom Contact: Farrell Guy Tel: 01978 317777 Email: farrell@charlesowen.com Web: www.charlesowen.com Charles Owen is a name synonymous with safety and research in the equestrian industry. Charles Owen continues to produce innovative industry-leading designs for riding helmets and body protectors.

Chatham Footwear

Christies Global

1-C11

16 Finvoy Road, Ballymoney, Co. Antrim, BT53 7JE, United Kingdom Contact: Hannah Jess Tel: 028 2766 6879 Email: hannah.jess@christiesdirect.com Web: www.christiesdirect.com Christies Global is the world’s leading professional pet grooming wholesaler, supplying a range of brands including at-home pet grooming range Furrish. We also offer a private label programme.

Citrus-Lime

1-C1

2-A12

Hennock Court, Hennock Road, Barton Marsh, Exeter, Devon, EX2 8RU, United Kingdom Contact: Philip Marsh Tel: 01392 822981 Email: PhilipM@mfbrands.co.uk Web: www.chatham.co.uk Over 30 years of shoemaking expertise and design flair inspired by our nautical roots and country life, has led Chatham to become one of Britain’s key lifestyle footwear brands.

Lantern House, The Ellers, Ulverston, Cumbria, LA12 0AA, United Kingdom Contact: Jane Kinsley Tel: 01229 588628 Email: jane@citruslime.com Web: www.citruslime.com Citrus-Lime provides tools for independent equestrian retailers. Cloud POS, which forms the foundation of the End-to-End Retail Solution, is one of the UK’s leading EPOS, Stock Control and Ecommerce Systems.

BETA

COURSES Rider safety equipment, Lorinery, Feed, Social media and more...

2022 Comfy Connections

2-D24

2 York Studios, Cold Ashby Road, Guilsborough, Northampton, Northamptonshire, NN6 8QP, United Kingdom Contact: Laura McNaughton Tel: 01604 740188 Email: laura@comfyhorse.co.uk Web: www.comfyhorse.co.uk Introducing new exciting Canadian brands sure to boost your sales! Tapestry Comfort Girths are internationally patented unique designed girths and innovative ECOGOLD saddlepads are close contact, non-slip and frictionless.

Concord Equestrian

1-D1

Church Farm, Loughton, Bridgnorth, Shropshire, WV16 6QP, United Kingdom Contact: Suzanne Digwood Tel: 07966 105566 Email: suzanne@concordequestrian.co.uk Web: www.concordequestrian.co.uk Concord Straw Pellets are made from high quality British wheat straw. Time saving, cost effective, very absorbent, dust extracted, reduced ammonia, biodegradable and produce less waste.

Crafty Ponies

2-A26

Allswell Farm, Wadsworth, Hebden Bridge, West Yorkshire, HX7 8TF, United Kingdom Contact: Karen Clithero Tel: 01422 846916 Email: contact@craftyponies.co.uk Web: www.craftyponies.co.uk Crafty Ponies – love ponies, play and learn! All Crafty Ponies products are made as realistic as possible and come with fully illustrated educational booklets so children learn as they play.

CSP Countryside Greetings

1-C19

Rosehall Farm, Exhall, Alcester, Warwickshire, B49 6EB, United Kingdom Contact: Caroline Stanley Tel: 01789 778603 Email: caroline@agripix.co.uk Web: www.sainsburyplaice.co.uk Countryside Greetings have a vast array of greetings cards and giftware for the lovers of the countryside. If you love all things Countryside you will love what we do!

Drive in Autocentres Subaru

2-B10

100 Overend Road, Halesowen, West Midlands, B63 2SA, United Kingdom Contact: Trevor Kelleher Tel: 01384 565600 Email: driveinhalesowen@gmail.com Web: www.driveinautocentres-subaru.co.uk At Drive in Autocentres we lead the way for everything Subaru. We are a family run business, with a huge passion for all things Subaru.

86 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

Easitill

2-A16

Ibex House, Ferro Fields, Scaldwell Road, Brixworth, Northants, NN6 9UA, United Kingdom Contact: Giles Rowe Tel: 01604 881 881 Email: giles@easitill.co.uk Web: www.easitill.com With over 30 years’ experience in supplying retail solutions, Easitill is your one-stop shop to providing EPoS systems and websites, from one page advertising sites to full e-Commerce sites.

Elico Equestrian / Jenkinsons

1-B6

5 Wellington Road East, Dewsbury, West Yorkshire, WF13 1HF, United Kingdom Contact: Keith Ellis Tel: 01924 454681 Email: keith.ellis@jenkinsonsequestrian.co.uk Web: www.jenkinsonsequestrian.co.uk The Elico Equestrian range is a comprehensive and competitively-priced brand, solely distributed by Jenkinsons Equestrian, wholesalers of many other leading brands. Jenkinsons will also be showcasing Christmas gift lines.

Equestrian International Products & Services

2-A18

Industriestrasse 5, Kuertan, 51515, Germany Contact: Henrike Klein Tel: +49 (0) 89 999 500 909 Email: info@equestrian-int.com Web: www.4hooves.de Equestrian International is your go to agency. We are specialised in equestrianism and cover everything from marketing to logistics, allowing you to focus on what you do best: your product!

Equestrian Trade News (ETN)

1-A13

East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW, United Kingdom Contact: Abi Cannon Tel: 01428 601028 Email: abi@djmurphy.co.uk Web: www.equestriantradenews.com Equestrian Trade News has been published for more than four decades. The print magazine appears ten times a year with a weekly e-newsletter. ETN is part of the BETA group.

WWW.EQUESTRIANTRADENEWS.COM

2022 Equieire

2-F17

Unit 1, 5 Hazlewood Bank, Buckandhounds, Dublin 22, D22DK76, Ireland Contact: Emma Keogh Tel: +353 852 5999 43 Email: emmakeogh@equieire.com Web:www.equieire.com Irish Equestrian Clothing Brand. Equieire stands for innovative equestrian sportswear made from sustainable materials. We create modern horse riding and equestrian clothing for women that combines elegance with technical fabrics.

Equilibrium Products

1-C6

Unit 2, Acorn Farm Business Centre, Cublington Road, Wing, Leighton Buzzard, Bedfordshire, LU7 0LB, United Kingdom Contact: Laura Szuca Tel: 01442 879115 Email: laura@equilibriumproducts.com Web: www.equilibriumproducts.com Run by a team of passionate horse owners, for over 20 years Equilibrium Products has been developing and innovating products that make a difference to horses’ physical and mental wellbeing.

Equilume

1-B14

W1G Ladytown Business Park, Nass, Co Kildare, W91 TP22, Ireland Contact: Ronan Cox Tel: +353 (0)45 407 040 Email: ronan@equilume.com Web: www.equilume.com Equilume is a world leader in the development of blue light therapy solutions to maximise the health, performance and fertility of horses.

Equine Careers

21a St Marys Road, East Claydon, Buckinghamshire, MK18 2LU, United Kingdom Contact: Emma Dyer Email: emma@equine-careers.co.uk Web: www.equine-careers.co.uk The only website dedicated to office and professional vacancies within the Equine Industry. Founded in 2009, Jobs Board, Vacancy Advertising and Management, Recruitment. Sales Agents Database Candidate Services.

EquiVisor

WWW.EQUESTRIANTRADENEWS.COM

2-D18

1550 Benedict Canyon Drive, Beverly Hills, CA 90210, United States Contact: Kim Bronson Tel: 00 1 3109242163 Email: mekwb@icloud.com Web: www.equivisor.com We are proud to be the first helmet visor company. Our EquiVisor can be used on and off your helmet. Anywhere there is sun, EquiVsior is there for you!

EqWax

2-B13

3 Upper Platts, Ticehurst, East Sussex, TN5 7HD, United Kingdom Contact: Alison Gates Tel: 01580 200208 Email: info@eqwax.co.uk Web: www.eqwax.co.uk All natural, eco - friendly, essential oil based products for horses, riders and dogs. Hand made in Great Britain. Eco - friendly, plastic free packaging.

Ethos

Shires Equestrian Products Sponsor of the New Product Showcase

1-A3

2-F13

IEC House Old Springs Farm, Tag Lane, Market Drayton, Shropshire, TF9 2PG, United Kingdom Contact: Zoe Cappaert Tel: 01630 318130 Email: info@goethos.co.uk Web: www.goethos.co.uk Ethos is a Shropshire based company producing home grown, sustainable, carbon neutral miscanthus equine bedding in a range of scents, all produced with the environment in mind.

FOMO

2-B9

East Warehouse, 130 Blochairn Road Blochain, Glasgow, Lanarkshire, G21 2DU, United Kingdom Contact: Lisa McKendry Tel: 0141 548 6187 Email: lisa@fomoprotection.com Web: www.fomoprotection.com Riders should never have to compromise on safety over comfort. This is why we are leading the way in bringing a body protector like no other to the market.

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 87

2022 ETN (Equestrian Trade News) Media Partner and sponsor of the New Product Awards Freejumpsystem

2-C23

2, bis rue de la Course, Bordeaux, 33000, France Contact: Marvik Ebeling Tel: +49 160 9495 54 Email: marvik@freejumpsystem.com Web: www.freejumpsystem.com Innovation is at the core of Freejump and represents the belief that through research & development, technology combined with sporting expertise results in an advanced riding experience.

Freerein Equipment Ltd

2-F7

The Coach House, Clyro, Hereford, Herefordshire, HR3 5LE, United Kingdom Contact: Matt Williams Tel: 07900 475827 Email: ride@freereinequipment.com Web: www.freereinequipment.com Freerein Equipment is an exciting new brand for hardcore equestrians. We pride ourselves on delivering high quality products for horse and rider that actually do the job they’re designed to.

Gallop Equestrian

1 & 2 Brymill Industrial Estate, Brown Lion Street, Tipton, West Midlands, DY4 9EG, United Kingdom Contact: Bobby Taak Tel: 01902 454771 Email: lynsey@gallopequestrian.com Web: www.gallopequestrian.com Excellent quality products at affordable prices. Supplying an extensive selection of core range rugs, sourced from quality materials. Hosting competitive RRP’s on the market, giving trade members a fantastic mark-up!

Glamourati UK

88 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

2-D27

Unit 3 Flexspace, Dinnington, Sheffield, South Yorkshire, S25 3QB, United Kingdom Contact: Nigel Allen James Tel: 07778 449071 Email: staysputsales@aol.com Web: www.glamouratiuk.com Glamourati provide glitter tattoo kits for horses and ponies, specialising in glitter quartermarkers. Our premium product is made in the UK, beautifully presented and offers generous markups for retailers.

Goodchap’s

2-C17

1M Westpark, Chelston, Wellington, Somerset, TA21 9AD, United Kingdom Contact: Liam Goodwin Tel: 01823 618635 Email: liam@goodchaps.co.uk Web: www.goodchaps.co.uk Goodchap’s are a family run, eco-friendly brand specialising in dog products based. Our treats are sustainably sourced from trusted fish merchants in UK, our toys are hand made and our packaging is plastic free.

Grade Leather

Stubbs England Supplier of Model Horses

2-E4

2-D26

11 Avenue Gardens, Cliftonville, Margate, Kent, CT9 3BD, United Kingdom Contact: Graham Bird Tel: 01843 224629 Email: gebird@gradeleather.co.uk Web: www.gradeleather.co.uk Grade Leather has been supplying the equestrian and allied trades for 30 years, with English bridal and saddle leathers, in Butts, Backs and Shoulders. We also have available stainless steel fittings.

WWW.EQUESTRIANTRADENEWS.COM

2022 Grubs Boots

1-A1

Unit 3 Bradshaw Works, Printers Lane, Bradshaw, Bolton, Lancashire, BL2 3DW, United Kingdom Contact: Abigail Foster Tel: 01204 567700 Email: abi.foster@grubsboot.com Web: www.grubsboot.com Grubs is a British, family run business, offering a diverse range of innovative footwear for people who enjoy working & playing outdoors! Why Grubs? COMFORT, GRIP, WARMTH and 100% WATERPROOF.

GWF Nutrition

2-C18

26 Hercules Way, Bowerhill, Melksham, Wiltshire, SN12 6TS, United Kingdom Contact: Helen Hounsell Tel: 01225 708482 Email: ztharmasingam@gwfnutrition.com Web: www.gwfnutrition.com Wiltshire based GWF Nutrition has been helping to care for Britain’s animals for over 50 years and offers the most advanced range of feeds & supplements available today.

Hastilow Competition Saddles

2-F26

Ty Ann Arthur, Talley, Llandeilo, Carmarthenshire, SA19 7AX, United Kingdom Contact: Angie Hastilow Tel: 01558 685011 Email: ian@hastilowsaddles.co.uk Web: www.hastilowsaddles.co.uk Ian’s been designing, manufacturing and fitting saddles for 40 years, with his wife, Angie, they hand make bespoke English saddles with the best quality materials for clients all over world.

Helite UK

2-C20

Green Lane Farm, Stainburn Lane, Otley, West Yorkshire, LS21 2LF, United Kingdom Contact: Peter Riley Tel: 01132 843497 Email: peter@heliteuk.co.uk Web: www.heliteuk.co.uk UK & Irish distributor for Helite Airbag Technology. Stylish airvest designs suitable for all disciplines. Life-saving testimonials encourage us to continue to improve the safety and wellbeing of horse riders.

Henry James Saddlery

2-C16

Unit C Howle Manor Business Park, Howle, Shropshire, TF10 8AY, United Kingdom Contact: Dan Russell Tel: 07708 032966 Email: dan@henryjamessaddlery.co.uk Web: www.henryjamessaddlery.co.uk Henry James Saddlery designs and manufactures quality bridlework using English Sedgwick leather with a focus on modern designs and top quality materials, making them a popular brand amongst riders.

WWW.EQUESTRIANTRADENEWS.COM

HKM Sports Equipment Ltd

2-E10

12 Upper Berkeley Street, London, W1H 7QD, United Kingdom Contact: Laura Parry Tel: 01952 691784 Email: parry@hkm-sports.com Web: www.hkmsport.de HKM Sports Equipment is a German equestrian brand offering attractive, affordable, functional products for horse, rider and dogs.

Horse & Country

1-D8a

Springboard Bus Inn Centre, Llantarnam Park, Cwmbran, Torfaen, Wales, NP44 3AW, United Kingdom Contact: Sophie Conway Tel: 07904 004660 Email: sophiec@horseandcountry.tv Web: www.horseandcountry.tv H&C is the leading equestrian sports and lifestyle network reaching over 40 million households through its network of pay-TV and digital channels.

Horse & Hound

2-F3

Unit 415, Winnersh Triangle, Eskdale Road, Winnersh, Wokingham, Berkshire, RG41 5TP, United Kingdom Contact: Rebecca Norris Tel: 07929 369204 Email: rebecca.norris@futurenet.com Web: www.horseandhound.co.uk Launched 1884, Horse & Hound a weekly magazine and the authority in the industry. Across our magazine, website, social platforms we speak to the heart of the equestrian community.

Horse & Rider Magazine and PONY Magazine

1-A11

Olive Studio, The Timber Yard, Grange Road, Tilford, Surrey, GU10 2DQ, United Kingdom Contact: Alison Hill Tel: 01428 601040 Email: abi@djmurphy.co.uk Web: www.horseandrideruk.com Horse&Rider magazine, the UK’s best-selling equestrian monthly and award-winning title PONY, the only magazine dedicated to young riders. Visit us for bespoke promotional packages targeted at these key riders!

NAF Sponsor of the Gin & Fizz Bar EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 89

2022 Horseshape

2-F27

Universitatsstrasse 3, Koblenz, 56070, Germany Contact: Andreas Rieser Tel: +49 26327382899 Email: a.rieser@horseshape.com Web: www.smart3dscan.horseshape.com/en 3D-scanning of horsebacks via horseshape smart3Dscan app, organizing and exchanging data via horseshape web, selecting, reflocking and manufacturing saddles with our FittingSets. A convenient and modern solution for saddle professionals.

Hunter-Outdoor

2-F2

31-33 Anne Road, Smethwick, Warley, West Midlands, B66 2NZ, United Kingdom Contact: Kulvinder Raindi Tel: 0121 555 8334 Email: kraindi@aol.com Web: www.hunter-outdooruk.com Manufacturers & wholesalers of fine country clothing, outerwear for equestrian, shooting & outdoor pursuits.

HV Equestrian: HV POLO, Euro-star, Imperial Riding

2-A22

The iBuilding, Oude Middenweg 81, 2491AC, Netherlands Contact: Mike Duijndam Tel: +31 623 424764 Email: mike.duijndam@hvequestrian.com Web: www.hvequestrian.com HV EQUESTRIAN is a stable of brands driven by the passion for equestrian sports and it’s fashionable lifestyle, dedicated to producing quality collections for every horse & rider in the field.

Ideal & WRS Co

2-E21

The Old School, Hollyhedge Lane, Walsall, West Midlands, WS2 8PZ, United Kingdom Contact: James Hitchen Tel: 01922 620233 Email: james@idealsaddle.com Web: www.idealsaddle.com Ideal & WRS Company Ltd are market leaders in the manufacturing of handcrafted bespoke saddlery. Home of the Technical & Traditional adjustable saddle range.

90 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

JuBea Srl

2-E3

Via Luigi Ratti 20, Milano, 20151, Italy Contact: Valeria Morigi Tel: +39( 0)238299168 Email: info@jubea.it Web: www.jubea.it JuBea is a top brand of clothing for jockeys.Features: Technical and stretch fabrics, New constraints-free seams, Ergonomic and aerodynamic garments, Light and breathable materials.

Kevin Milner Countryside Greeting Cards

2-C19

Lane End Cottage, Ovington, Hampshire, SO24 0RB, United Kingdom Contact: Kevin Milner Tel: 01962 732585 Email: info@kevinmilnercountryside.co.uk Web: www.kevinmilnercountryside.co.uk I am attending BETA International for the 6th year running and will be showcasing my Countryside Greeting Cards and new cards for this coming year. All my cards are printed in the UK and comprise of my work or commissioned work.

KM Elite Products Ltd / Stridefree Saddles

2-C24

Unit 13 Crawford Business Park, Crawford Farm, Balls Cross, Petworth, West Sussex, GU28 9JT, United Kingdom Contact: Sue Laws Tel: 01403 759659 Email: sue@kmeliteproducts.com Web: www.kmeliteproducts.co.uk KM Elite Products Ltd offer the highest quality equine products at an affordable price for all riders. We are also the exclusive distributor for StrideFree Saddles in the UK.

LeMieux

2-D4

Greenwood, Woodington Road, East Wellow, Romsey, Hampshire, SO51 6DQ, United Kingdom Contact: Alina Gudat Tel: 02380 814360 Email: agudat@horsehealth.co.uk Web: www.horsehealth.co.uk LeMieux is a leading equestrian brand with a wide product range. Globally recognised for quality, durability, technical performance and innovation, there is something for everyone, at every level.

WWW.EQUESTRIANTRADENEWS.COM

2022 Leon (Ultralight) Boots

2-D22

Unit 57 Buckingham Road, Weston-Super-Mare, Somerset, BS24 9BG, United Kingdom Contact: Charlie Burgess Tel: 01934 315386 Email: charlie@leonbootsco.com Web: www.lbcboots.com We offer a range of Ultralight footwear including our Garden Ankle Boots, with a choice of six colours to pick from, the weight being only 219g.

leovet

1-A10

Beim Eberacker 1, 35633 Lahnau, Germany Tel: +44 (0)28 3831 4570 Email: enquiries@agrihealth.co.uk Web: www.leovet.de Leovet specialises in better health for the horse and products creating less work for the rider. Expansive 60 product range.

Mackey Equestrian

Maxima Mix ‘N’ Munch

Union Street, Flimwell, East Sussex, TN5 7NX, United Kingdom Contact: Haylie Rudgley Tel: 07800 716019 Email: haylie.rudgley@btinternet.com Web: www.maximaequestrian.co.uk Maxima Mix ‘n’ Munch Horse Treats. 100% Natural Ingredients. 20 Flavours of Pick ‘n’ Mix Style Horse Treats. INTRODUCING OUR NEW CHRISTMAS ADVENT CALENDARS.

MLW Manufacturing

MRS Exports

1-B24

Defence Colony, Jajmau, Kanpur, 208010, India Contact: Mushir Aslam Tel: + 91 9839 502 5 Email: mushir@mrsexports.co.in Web: www.mrsexports.co.in Designer of Horse Clothing for 27 years.

1-A10

9 Silverwood Industrial Area, Silverwood Road, Lurgan, Craigavon, County Armagh, BT66 6LN, United Kingdom Contact: Stephen Murphy Tel: +353 87 798 3758 Email: stephen.murphy@agrihealth.co.uk Web: www.agrihealth.ie Mackey Equestrian is the home of Agrihealth’s equestrian range. Find out more in our latest product guide at https://online. fliphtml5.com/crxhg/qeiv

2-F1

PO Box 1083, Cambridge, 3450, New Zealand Contact: Ian Pryor Tel: +64 (0) 2108 19 8881 Email: ian@manukavet.com Web: www.manukavet.com Mānuka Vet® Skin & Wound products for animals use only pure, medical grade, New Zealand Mānuka honey of the highest quality for effective, natural, and non-antibiotic skin & wound management.

WWW.EQUESTRIANTRADENEWS.COM

1-D12

Mahal Buildings, New Street, Walsall, West Midlands, WS1 3DF, United Kingdom Contact: Sat Mahal Tel: 07412 672266 Email: sat.mahal@mlwtrading.com Web: www.mlwtrading.comk Manufacturers of Bespoke Equestrian Wear.

NAF

Manuka Vet New Zealand

2-B11

2-F11

Unit 4-5 Wonastow Industrial Estate, Monmouth, Monmouthshire, NP25 5JA, United Kingdom Contact: Eloise Chugg-Martin Tel: 01600 710700 Email: echugg@naf-uk.com Web: www.naf-equine.eu Leading manufacturer of equine supplements and care products. An extensive range of effective products created using unparalleled commitment to quality with full traceability on natural ingredients utilised in our formulations.

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 91

2022 Nastz International

2-C27

1-A6 / 1-A7

Momentum, 30, Ellerbeck Court, Stokesley, North Yorkshire, TS9 5PT, United Kingdom Contact: Sarfraz Mian Tel: 08446 644600 Email: s.mian@nsbits.com Web: www.nsbits.com Neue Schule - The world’s leading manufacturer of horse bits, developing innovative designs that deliver amazing results. Come and see our latest developments & training tools that can support your bit sales.

Nikwax Waterproofing

1-B12

Unit F Durgates Industrial Estate, Wadhurst, East Sussex, TN5 6DF, United Kingdom Contact: Sabrina Hammad Tel: 01892 786400 Email: sabrina.hammad@nikwax.co.uk Web: www.nikwax.com Nikwax has been helping people enjoy the outdoors and caring for the environment for 45 years. Come and discover our range of PFC-free aftercare solutions to maintain your equestrian gear.

pampeano

Perry Equestrian

1-C10

Doulton Road, Cradley Heath, West Midlands, B64 5QW, United Kingdom Contact: Mark Bignell Tel: 01384 414006 Email: mark@perrytrade.co.uk Web: www.perryequestrian.co.uk Winner of BETA Trade Supplier of the Year, Perry Equestrian are a leading brand of bright, colourful Stable and Yard equipment offering retailers fast delivery, support and in-store merchandising.

Platinum Agencies

2-A2

Unit F7, Falcon Business Centre, Victoria Street, Chadderton, Oldham, Gr. Manchester, OL9 0HB, United Kingdom Contact: Dave Wright Tel: 07860 543860 Email: info@platinumagencies.co.uk Web: www.platinumagencies.co.uk Platinum Ltd are specialists in the socks and accessories market. Providing an extensive range of products that are high quality at affordable prices for the Equestrian, Country and Agricultural industries.

1-B1

9, Station Field, Kidlington, Oxford, Oxfordshire, OX5 1JD, United Kingdom Contact: Michael Codd Tel: 01865 773709 Email: michael.codd@pampeano.co.uk Web: www.pampeano.co.uk pampeano is renowned for supplying high quality leather accessories manufactured from premium quality Argentinian leather. Our products include polo belts, dog collars/leads and horse accessories such as headcollars and browbands.

92 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

2-A20

Glebe Farm, Peck Lane, Gunthrope, Nottingham, Nottinghamshire, NG14 7EX, United Kingdom Contact: Anna Gardner Tel: 07904 659707 Email: anna@parallaxplastics.co.uk Web: www.horsehayfeeder.co.uk Parallax Plastics Ltd is pleased to return to BETA with our new and improved Haymobil slow feeder designed for the stable and suitable for soaking hay.

Wazirabrad Road, Harrar Sialkot, Pakistan Contact: Naveed Arif Tel: +92322381 1919 Email: naveedarif65@gmail.com

Neue Schule

Parallax Plastics Ltd

POGA Industries

1-D2

Bhagwal Awan, Post office khas, Sialkot, 51310, Pakistan Contact: Javaid Akhtar Tel: +92 324 9677833 Email: pogaind@gmail.com Web: www.pogaind.com.pk We are pleased to introduce ourself that POGA INDUSTRIES is OEM Manufacturers and Exporters. We are producing: All Equestrian products, Farrier Tools, Leather products, Veterinary livestock and Husbandry Instruments Pet Grooming Tools.

WWW.EQUESTRIANTRADENEWS.COM

2022 PolyJumps

1-C2

Unit 1 Little Bouts Farm, Inkberrow, Worcestershire, WR7 4HW, United Kingdom Contact: Karen Drinkwater Tel: 01386 793211 Email: karen@polyjumps.com Web: www.polyjumps.com Equestrian jumps and associated equipment suitable for all abilities and equestrian disciplines.

POS Limited

2-E19

Unit 14 Millford, Halifax, West Yorkshire, HX5 0EZ, United Kingdom Contact: Anastasia Carr Tel: 01422 349083 Email: anastasia@posltd.co.uk Web: www.posltd.co.uk EPoS systems for Equestrian Stores. Easily manage Veterinary Medicines Regulations and the control of VAT on second hand goods. Streamline stock control, purchasing, loyalty cards and promotions.

Premier Performance

2-E2

Building 19 Colworth Park, Sharnbrook, Bedford, Bedfordshire, MK44 1LQ, United Kingdom Contact: Jo Jary Tel: 07927 945935 Email: jo@premierperformance.uk Web: www.premierperformance.uk At the ‘Home of The Calming Cookie ®, we provide a cuttingedge line of nutritional, competition legal formulas for the health, maintenance, and recovery of the performance and leisure horse.

Racesafe

1-D15

19 Cronin Courtyard, Cronin Road, Corby, Northamptonshire, NN18 8AG, United Kingdom Contact: James How Tel: 01536 771051 Email: james@racesafe.co.uk Web: www.racesafe.co.uk Racesafe are British manufacturers of equestrian body protection and apparel with a product range synonymous with safety, comfort & style.

WWW.EQUESTRIANTRADENEWS.COM

Red Gorilla

2-E16

21, Moat Way, Barwell, Leicestershire, LE9 8EY, United Kingdom Contact: Dean Cox Tel: 01455 848184 Email: dean@redgorilla.red Web: www.redgorilla.red Red Gorilla has been a trusted name since 1981 and has become one of the leading suppliers of high-quality and brightly coloured stable management equipment.

Riding for the Disabled Association

2-C25

Lowlands Equestrian Centre, Old Warwick Road, Shrewley, Warwickshire, CV35 7AX, United Kingdom Contact: Fran Bos Tel: 01826 405974 Email: fbos@rda.org.uk Web: www.rda.org.uk Riding for the Disabled Association is BETA International’s chosen national charity for 2022. RDA is dedicated to improving the lives of disabled children and adults through meaningful time spent with horses.

RugSafe UK Ltd

2-D2

The Grey Barn, Main Road, Kingsley, Alton, Hampshire, GU35 9NG, United Kingdom Contact: Damian Page Tel: 01420 472100 Email: sales@rugsafe.co.uk Web: www.rugsafe.co.uk The UK’s no 1 wholesaler for the equestrian laundry industry. We are your one stop shop for everything you need to run a sucessful equestrian laundry.

Saddlery Brands International

2-F4

Unit 1, Marston House, Cromwell Business Park, Banbury Road, Chipping Norton, Oxfordshire, OX7 5SR, United Kingdom Contact: Sabree Dorlandt Tel: +61 8 9492 6455 Email: enquiries@saddlerybrandsinternational.com Web: www.saddlerybrandsinternational.com Saddlery Brands International is the manufacturer of Arena Saddles, Bates Saddles, and Wintec Saddles and is renowned as the industry leader in saddle innovation.

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 93

2022 Saddlery Trade Services (STS Walsall)

2-F16

Long Street, Premier Business Park, Walsall, West Midlands, WS2 9DY, United Kingdom Contact: Paul Jeffery Tel: 01922 630013 Email: stswalsall@gmail.com Web: www.saddlerytradeservices.co.uk/store/auth STS Walsall, a hugely popular one stop wholesaler for Equestrian Shops/Businesses, competitive pricing and friendly service.

See Change Now

2-B21

The Priory, Howards Lane, Holybourne, Hampshire, GU34 4HH, United Kingdom Contact: Catherine Milne Tel: 07713 497455 Email: catherinem@seechangenow.co.uk Web: www.seechangenow.co.uk See Change solid shampoo bars for dogs and horses. 100% biodegradable. SOAP free, PEG, Paraban, SLS and plastic free. High performance, outstanding efficacy, supports and aids sensitive skin, dermal problems.

Shaws Equestrian Ltd

1-D14

Shaws Barn, Atlow, Ashbourne, Derbyshire, DE6 1NS, United Kingdom Contact: Monty Stuart-Monteith Tel: 01335 370737 Email: monty@shawsequestrian.com Web: www.shawsequestrian.com Distributing top brands across the UK & Ireland: Pikeur, Eskadron, Flex-on, Roeckl, Myler Bits, Sabbot Headwear, Erreplus Saddles, Tredstep Boots, Caballo Oscuro Wines, Tech One Saddles; Doebert Whips & Bridlework.

Shires Equestrian

2-B4 / 2-C4

Showquest

1-C18

Office 16, 32 Percival Street, Darwen, Lancashire, BB3 1HB, United Kingdom Contact: Eileen Church Tel: 07831 430621 Email: info@showquest.co.uk Web: www.showquest.co.uk UK Manufactures of accessories for horse & rider. Materials have been carefully sourced and patterns specifically designed by dedicated people for the passionate equestrian.

Silvermoor

2-D3

Silvermoor Farm, Denwick, Alnwick, Northumberland, NE66 3RG, United Kingdom Contact: Annabel Frater Tel: 01665 602587 Email: annabel@silvermoor.com Web: www.silvermoor.com Silvermoor has an outstanding reputation for making high quality equestrian forage. From haylage to treatsies and their signature Silvermoor swingers there is a whole host of healthy, low sugar products.

SK Equestrian

2-F24a

Ahmed Street, 8/330 Rang Pura Road, Sialkot, 51310, Pakistan Contact: Shahid Qayyum Tel: +92 300 610 2265 Email: info@skequestrian.net Web: www.skequestrian.net SK Equestrian is a renowned recognised company in the field of horse riding products, manufacturing, specialising in half chaps, long chaps, saddle pads,riding gloves, child tights, shirts and accessories.

Snowflake Animal Bedding

15, Southern Avenue, Leominster, Herefordshire, HR6 0QF, United Kingdom Contact: Marcus Cridland Tel: 01568 613600 Email: sales@shiresequestrian.com Web: www.shiresequestrian.com Shires Equestrian, the leading equestrian manufacturer for all equipment for both horse and rider. Brands include Aubrion, Moretta, Karben, Arma, Tempest and Highander to name a few.

94 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

2-F19

Cheshire Street, Mossley, Ashton under Lyne, Lancashire, OL5 9NG, United Kingdom Contact: Rebecca Alker Tel: 01457 831721 Email: rebeccaalker@plevin.co.uk Web: www.plevinproducts.co.uk Snowflake manufacture animal bedding, and wood shavings which are suitable for horses, agricultural livestock and small pets such as rabbits and guinea pigs. We also manufacture a highly absorbent wood pellet cat litter.

Neue Schule Main Sponsor of BETA International 2022 WWW.EQUESTRIANTRADENEWS.COM

2022 Sundoo Industries

2-E23

Fateh Ghar Road, Shatap Ghara, Sialkot, Pakistan Contact: Muhammad Sundoo Tel: 00 92 52 356 33 Email: ysundoo@sundoosaddlery.com Web: www.sundoosaddlery.com We are specialist in Horse Bits. We are also a manufacturer of Stirrups, Farrier Tools, Hoof Knives, Riding Gloves and Mini Chaps.

The Original Muck Boot Company

2-D16

Unit F, G & M Quedgeley West Bus Park, Bristol Road, Gloucester, Gloucestershire, GL2 4PH, United Kingdom Contact: Matt Martin Tel: 01452 727300 Email: matt.martin@gardinerbros.co.uk Web: www.gardinerbros.co.uk We are dedicated to building footwear that is 100% MUCKPROOF: remarkably protective, exceptionally comfortable and totally waterproof. Constructed from premium rubber and neoprene designed to brave every element.

The Saddlery Training Centre

2-D28

3H Stanley Court, Glenmore Business Park, Telford Road, Churchfields, Salisbury, Wiltshire, SP2 7GH, United Kingdom Contact: Mark Romain MBE Tel: 01722 341144 Email: saddlerytraining@btconnect.com Web: www.saddlerytraining.com Training Provider offering Government Saddlery Apprenticeships and City & Guilds Saddlery Qualifications. Also short courses in Saddle, Bridle and Harness manufacture as well as repair and refurbishment.

The Society of Master Saddlers

1-D6

Middle Park Farm, Pickhill, Thirsk, North Yorkshire, YO7 4JN, United Kingdom Contact: Laura Jennings Tel: 01845 565030 Email: nutritionist@topspec.com Web: www.topspec.com TopSpec produce an unrivalled range of feed balancers, horse feeds and supplements that are ‘Created without Compromise’. VetSpec manufacture hypoallergenic cerealgrain-free super premium, complete dog foods incorporating veterinary specification supplements.

Tredstep

1-D17

Shaws Barn, Atlow, Ashbourne, Derbyshire, DE6 1NS, United Kingdom Contact: Monty Stuart-Monteith Tel: 01335 370737 Email: monty@shawsequestrian.com Web: www.tredstep.com Tredstep’s products consistently perform to riders’ needs under all riding conditions and disciplines. Also embodying beauty in form and design, Tredstep enhances the rider’s performance, comfort, and presentation.

Trickle Net

2-F5

2-E27

Green Lane Farm, Green Lane, Stonham, Stowmarket, Suffolk, IP14 5DS, United Kingdom Contact: Hazel Morley Tel: 01449 711642 Email: enquiries@mastersaddlers.co.uk Web: www.mastersaddlers.co.uk Professional Organisation providing advice, support, training and qualifications for the saddlery industry. Saddlery competitions and displays will also be running during the show in the Saddlery competition area.

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TopSpec Equine

8 Manor Farm, Moor Lane, Auburn, Lincoln, LN5 9DX, United Kingdom Contact: Ellen Chapman Tel: 07946 302959 Email: hq@tricklenet.com Web: www.tricklenet.com Trickle Nets are super strong, highly effective slow feeding nets. Saving time and money while aiding with management and prevention of laminitis and gut disorders. Recommended by Vets & Nutritionists.

Troll Outdoors

1-C12

Unit 2 Engine Shed Lane, Skipton, North Yorkshire, BD23 1UP, United Kingdom Contact: Russell Gill Tel: 01756 707853 Email: russ@trolluk.com Web: www.trolloutdoors.com As the UK distributors of many great brands, we’ll be showcasing DexShell waterproof socks and Boot Bananas natural shoe deodorisers. Come and see functional outdoor products from these brands.

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 95

2022 Vale Brothers Ltd

1-B4

75, Midland Road, Walsall, West Midlands, WS1 3QQ, United Kingdom Contact: Stacy Coates Tel: 01922 642222 Email: stacycoates@aol.com Web: www.valebrothers.co.uk Leading equestrian manufacture of saddles and accessories by Harry Dabbs and Jeffries, saddlepads and numnahs (NuuMed), cooler rugs (Thermatex), KBF99 anti-bacterial brushes, and grooming tools from Equerry and Stablemates.

Valley Equestrian Exports - Shams International

1-D8b

91-28 Dalel purwa, Kanpur, Uttar Pradesh, 208001, India Contact: Mohd Khalid Tel: +91 945 549 803 Email: hawkequestrian@gmail.com Reputed Manufacturer and exporter of leather and textile saddlery goods . We make a complete range like Halters , Bridles, girths, pads, Rugs, etc.

Waldhausen

Woof Wear Ltd

2-C10

Athenaeum House, Carminnow Road, Bodmin, Cornwall, PL31 1EP, United Kingdom Contact: John Felton Tel: 01208 265920 Email: john.felton@woofwear.com Web: www.woofwear.com Woof Wear design beautiful products for Riders and Horses, using latest technologies. Originally known for leg protection, Woof Wear now has comprehensive matching sets and a wonderful new whip collection.

Your Horse & Country Magazine

2-D25

Brick House, 21 Horse Street, Chipping Sodbury, Bristol, BS37 6DA, United Kingdom Contact: Daniel Miller Tel: 07889 338405 Email: daniel@yourhorseandcountry.com Web: www.yourhorseandcountrymagazine.com Your Horse & Country Magazine is the UK’s largest freely distributed, seasonal equestrian and country lifestyle magazine, with a readership in excess of 120,000 per edition.

1-A14

Von-Hunefeld Strasse 53, D-50829 Koln, Koln, D-50829, Germany Contact: Mona Hufnagel Tel: +49 (0) 221 58801 167 Email: mona.hufnagel@waldhausen.com Web: www.waldhausen.com Waldhausen will show the new spring summer 2023 collection of its fashion brand E·L·T as well as many other highlights from the brands Waldhausen & SWING.

Weatherbeeta Ltd

2-B15

5 Shipton Way, Express Business Park, Rushden, Northamptonshire, NN10 6GL, United Kingdom Contact: Alice Bowen Tel: 01295 226964 Email: alice.bowen@weatherbeeta.com Web: www.weatherbeeta.com Weatherbeeta is a global leader in equestrian products for the horse and rider with emerging pet products. Our enviable portfolio of brands includes market leaders WeatherBeeta, Dublin and Collegiate.

96 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

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2022 ASSOCIATION

LUGGAGE

BEDDING

PET ACCESSORIES

British Equestrian Trade Association Bodens, Concord Equestrian, Ethos

BUSINESS SERVICES

Catago Equestrian, Elico Equestrian / Jenkinsons, Shires Equestrian Ablet Lash, Catago Equestrian, Glamourati UK, Goodchap’s, POGA Industries, Shires Equestrian, Vale Brothers Ltd

British Equestrian Trade Association, Citrus-Lime, Easitill, Horseshape, POGA Industries, POS Limited

PET FEED

CASUAL CLOTHING & FOOTWEAR

PET HEALTHCARE

Catago Equestrian, Freerein Equipment Ltd, Helite UK, HunterOutdoor, Leon (Ultralight) Boots, MLW Manufacturing, Platinum Agencies, Shaws Equestrian Ltd, Shires Equestrian, Tredstep

CHARITY

Bartholomews Bird Food, Goodchap’s Ablet Lash, Absorbine, BETTALIFE, Catago Equestrian, Equilibrium Products, Goodchap’s, Manuka Vet New Zealand

PUBLISHER

Riding for the Disabled

British Equestrian Trade Association, Equestrian Trade News (ETN), Horse&Rider Magazine and PONY Magazine

COUNTRY CLOTHING & FOOTWEAR

RIDER CLOTHING & FOOTWEAR

Catago Equestrian, Elico Equestrian / Jenkinsons, Freerein Equipment Ltd, Helite UK, Hunter-Outdoor, Leon (Ultralight) Boots, MLW Manufacturing, Platinum Agencies, Shaws Equestrian Ltd, Shires Equestrian, Tredstep

FEED & SUPPLEMENTS

Baillie Haylage, Bartholomews Bird Food, BETTALIFE, British Equestrian Trade Association, Elico Equestrian / Jenkinsons, Equilibrium Products, Ethos, Trickle Net

FIRST AID PRODUCTS

Absorbine, Elico Equestrian / Jenkinsons, Manuka Vet New Zealand, POGA Industries

GROOMING EQUIPMENT & PRODUCTS

Ablet Lash, Absorbine, Catago Equestrian, Elico Equestrian / Jenkinsons, Equilume, POGA Industries, Red Gorilla, Shires Equestrian, Vale Brothers Ltd

HEALTHCARE EQUIPMENT & PRODUCTS

Absorbine, BETTALIFE, Catago Equestrian, Elico Equestrian / Jenkinsons, Equilume, Helite UK, Horseshape, Manuka Vet New Zealand, Shires Equestrian

HOMEWARE & GIFTS

Agaso Equestrian, Catago Equestrian, Elico Equestrian / Jenkinsons, Freejumpsystem, Freerein Equipment Ltd, Helite UK, Hunter-Outdoor, JuBea Srl, Leon (Ultralight) Boots, MLW Manufacturing, Platinum Agencies, POGA Industries, Racesafe, Shaws Equestrian Ltd, Shires Equestrian, Tredstep, Vale Brothers Ltd

RIDER SAFETY EQUIPMENT

British Equestrian Trade Association, Charles Owen & Airowear, Elico Equestrian / Jenkinsons, Freejumpsystem, Helite UK, POGA Industries, Racesafe, Shaws Equestrian Ltd, Shires Equestrian

SADDLERY & TACK

Ablet Lash, Bliss of London Ltd, Cavaletti Saddles, Comfy Connections, Elico Equestrian / Jenkinsons, Equilibrium Products, Freerein Equipment Ltd, Hastilow Competition Saddles, Henry James Saddlery, Horseshape, Ideal & WRS Co, POGA Industries, Saddlery Brands International, Shaws Equestrian Ltd, Shires Equestrian, Vale Brothers Ltd

SAFETY EQUIPMENT & PRODUCTS

Charles Owen & Airowear, Elico Equestrian / Jenkinsons, Equilibrium Products, Freejumpsystem, Helite UK, Leon (Ultralight) Boots, POGA Industries, Shaws Equestrian Ltd, Shires Equestrian

Bigjigs Toys Ltd, Elico Equestrian / Jenkinsons, Goodchap’s, Kevin Milner Countryside Greeting Cards, Platinum Agencies

TRAINING PROVIDER

HOOF / FARRIER EQUIPMENT & PRODUCTS

TRAVEL EQUIPMENT & PRODUCTS

HORSE CLOTHING & EQUIPMENT

VETERINARY EQUIPMENT & PRODUCTS

Ablet Lash, Absorbine, POGA Industries

Catago Equestrian, Comfy Connections, Elico Equestrian / Jenkinsons, Equilume, Freejumpsystem, Freerein Equipment Ltd, Helite UK, Hunter-Outdoor, JuBea Srl, POGA Industries, RugSafe UK Ltd, Shaws Equestrian Ltd, Shires Equestrian, Vale Brothers Ltd

LEATHER EQUIPMENT & PRODUCTS

Absorbine, Bliss of London Ltd, Catago Equestrian, Cavaletti Saddles, Grade Leather, POGA Industries, Shaws Equestrian Ltd, Shires Equestrian

British Equestrian Trade Association, The Saddlery Training Centre Vale Brothers Ltd

Ablet Lash, Equilume, Manuka Vet New Zealand, POGA Industries

WATERPROOF CLOTHING & PRODUCTS

Catago Equestrian, Freerein Equipment Ltd, Hunter-Outdoor, Leon (Ultralight) Boots, MLW Manufacturing, Nikwax Waterproofing, Shaws Equestrian Ltd, Shires Equestrian, Tredstep

YARD / PADDOCK EQUIPMENT & PRODUCTS

Elico Equestrian / Jenkinsons, PolyJumps, Red Gorilla, Trickle Net, Vale Brothers Ltd

CORRECT AT TIME OF GOING TO PRESS

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 97

BETA INTERNATIONAL 2022 | SHOW OFFERS

The Show Offer Special Visit these stands and benefit from the show offers available

Silvermoor

Buy three Grassabix outers and get the fourth free

Stand 2-D3

Buy three outers of Grassabix blocks and get the fourth free on orders placed between 11-16 September. Excludes bumper packs.

Vale Brothers Ltd

Free CS leather girth with every saddle

Stand 1-B4

FREE CS Leather Dressage or Long girth with every Platinum saddle order. Choose your saddle selection from a wide range of styles and models including the popular Mariella Dressage saddle.

RugSafe UK Ltd

Buy 6 items from a product line and get 20% discount off the total price

Stand 2-D2

Thermatex SHR offer - Free NuuMed SP11 Black or White saddle pad

Stand 1-B4

Thermatex SHR cooler rugs are designed to draw away excess moisture. Used after exercise, during travel or in the stable.

Trickle Net

Free Delivery on all orders placed in September, quoting the code BETA22

NuuMed Saddle pad offer - Order 5 and get one free (free product not white or black)

Stand 2-F5

Free delivery on all Trickle Net trade orders placed in September 2022 quoting the code BETA22

Stand 1-B4

Our everyday saddle pads feature HiWither design and are shaped to avoid pressure along the spine. Large choice of sizes and colours.

Goodchap’s

Free FSDU with every order of a refill pack

Stand 2-C17

Goodchap’s new FSDU’s eye catching design will help improve product visibility within a compact footprint, claim your free one today!

Vale Brothers Ltd

Free Face brush with every KBF brush KBF99 brushes are clinically proven to kill (over 99%) of bacteria and fungus. Also kills some viruses including COVID19

Buy any 6 items in a product line and receive 20% of your order total.

Vale Brothers Ltd

NuuMed Cooler Rug - £49.00

Stand 1-B4

Well fitting cooler rug designed to increase airflow and maintain body temperature.

Vale Brothers Ltd

Free Waffle girth with every saddle order

Stand 1-B4

Wide range of saddle models, styles, trees and sizes all featuring our performance wool flocked panel. CORRECT AT TIME OF GOING TO PRESS

98 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022

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TRUSTED IN THE EQUINE TRADE SINCE 1981 We will be exhibiting at BETA this September 11th to 13th. Come and visit our stand to see new products such as our Gorilla Plas® range, and to talk to our Experienced Sales & . Marketing Team.

01455 848184 sales@redgorilla.red WWW.EQUESTRIANTRADENEWS.COM

@redgorilla_ www.redgorilla.red EQUESTRIAN TRADE NEWS XXXX 2020 | 99

For more information, please contact your NAF Area Sales Manager or call the NAF Sales Office on 01600 710726. Don’t forget that the team manning our FREE Nutritional Advice Line is available on:

0800 373 106

naf-equine.eu/uk