SEPTEMBER 2023
Volume 47, No 7
THE TRADE ON
PARADE!
Your official BETA International 2023 show preview
PLUS
• Why resistant parasite strains threaten UK horse industry • Bumper selection of new products • John-Henry Welton ‘in the hot seat’
ETN is the official media partner of BETA International
2023
10-11 September NAEC Stoneleigh, Warwickshire, UK Main Sponsor
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Editor’s comment “
In this issue... NEWS
What’s been happening
PRODUCT NEWS
Latest launches and new arrivals
One day like this a year will see me right,” sang Elbow as I turned on the radio the other day. It’s a beautiful song which must mean many things to different people. It always makes me think of BETA International… and how a visit sets me up for the 365 days ahead. But a day or two at the trade fair doesn’t always start like that… “I could do without this…” I mutter as I begin the drive along the motorway to the NAEC, Stoneleigh. “There’s so much to do in the office, I can’t really afford a day out.” But the journey’s easy, the car parking is free and a short walk from the exhibition halls. As I wander into BETA International which is packed with enticing stands bristling with new products and familiar faces, all my worries melt away. The day whizzes by and I leave feeling energised with renewed enthusiasm and loads of fresh ideas. Yes, a day at BETA International always sees me right for the rest of the year. If you’ve never been before, give it a go this month, and I think you’ll agree.
with horses left standing on stationary lorries, often in the heat. It’s easy to dismiss these concerns as the whining of a few elite competitors. However, the situation is affecting our trade too… Several British show jumpers are setting up bases in Europe to avoid their horses crossing the Channel too often. If not moving their operations there completely, they’re keeping a pool of horses in Belgium, Holland, Northern France or even southern Denmark. And that, clearly, is taking income away from UK equestrian businesses. Yards with strings based in Europe are buying feed, tack, horse care products, farrier and vet services and so on locally rather than in GB. If you consider how much revenue a big competition yard generates for the equestrian economy in its immediate surroundings, it’s frightening to think a big proportion is being lost. Something needs to be done to ease travel arrangements for British competition horses because Equestrian UK Plc is losing out.
Why aren’t more horsey things packaged in tins? Steel is highly recyclable so ticks the environment box. Tins are airtight, therefore products would ‘keep’ for ages. Tins like those which golden syrup comes in also have easy to open/close lids. So why can’t saddle soap and supplements be in tins?
Venturing into a massive Tesco superstore recently, I was fascinated to note which shoppers were using the self-service checkout and who was choosing the traditional ‘manned’ version. Everyone over 40 went for the human checkout, while the under 40s did their own scanning. I almost went for the self-service, just to make myself feel younger!
You may have heard about top British riders being frustrated by post-Brexit customs delays at Calais as they travel horses to European shows. The extra paperwork and vet checks involved are proving costly; but riders are equally worried about equine welfare. Holdups of up to ten hours are being reported,
I couldn’t help musing on how much has changed in 20 years when compiling ETN’s Turn back the pages feature for this month’s issue. Yes, in 2003, foxhunting was still legal and BETA was supplying its retail members with free, branded plastic carrier bags to pass on to shoppers.
FRONT COVER:
The stage is set for THE TRADE ON BETA International PARADE! 2023 on 10/11 September at NAEC, PLUS Stoneleigh. The official show preview the perfect fit. appears in this issue of ETN. For more information, visit www.beta-int.com
SEPTEMBER 2023
Volume 47, No 7
Your official BETA International 2023 show preview
• Why resistant parasite strains threaten UK horse industry • Bumper selection of new products • John-Henry Welton ‘in the hot seat’
PEOPLE
Who’s new, who’s moved
BENCH SADDLER OF THE MONTH Meet Lynsey Ellis
RETAILER PROFILE
Cobbs Country Store in the spotlight
BETTER BUSINESS
Staying in the retail game
BRITISH EQUESTRIAN TRADE AWARDS Finalists line up for the 2023 BETAs
SOCIAL MEDIA MATTERS Should you join Threads?
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12
18
20
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28
AMTRA ACCREDITED RAMA CPD FEATURE Horse feed and the environment
FEEDING FOCUS
Building and maintaining condition Product gallery
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34 38
AMTRA ACCREDITED RAMA CPD FEATURE
Horse industry’s threat from resistant parasite strains 43
WORMING FEATURE
Product gallery 48 Why communicating with horse owners is vital 50
RUGS AND CLIPPERS What’s on the market
IN THE HOT SEAT
With John-Henry Belton
52
54
TURN BACK THE PAGES
What ETN was reporting five, ten, 20 and 30 years ago
BETA INTERNATIONAL 2023 PREVIEW Your official show guide
56
59
Well done to whoever wrote the marketing speel for Battles’ new Besties equine treats. “A tasty, apple-flavoured treat to say thank you for keeping your secrets and sharing your dreams.” How lovely, and so true.
ETN is the official media partner of BETA International
2023
10-11 September NAEC Stoneleigh, Warwickshire, UK Main Sponsor
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Liz Benwell Liz Benwell
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EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 3
News ETN | NEWS
Don’t waste forage, feed firm urges A horse feed brand has changed its advice to owners in a bid to encourage them to avoid wasting forage. Recent estimations suggest that almost one third of hay or haylage fed to horses ends up being thrown away, says SPILLERS.
The haybox and other slow feeding devices are an effective way to feed forage safely while minimising waste, says SPILLERS.
Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020
Now the brand is advising owners to provide as much forage as their horses will eat, rather than the tradition ‘ad lib’ approach to feeding. “We’re mindful of the environmental pressures we’re facing and want to do our part to reduce waste, while still promoting management advice that supports horse welfare,” said Sarah Nelson, product manager at Mars Horsecare, home of SPILLERS. SPILLERS suggests owners should monitor what their horses are actually eating, not what is given, when feeding conserved forage. “It’s also important to ensure that an absolute minimum of 1.5% of current bodyweight (on a dry matter basis) of forage is eaten unless the horse is on a carefully monitored weight loss diet,” they add. At the recent European Equine Health and Nutrition Congress in Belgium, some experts estimated that in Europe, around 30% of the hay or haylage fed to horses ends up on the muck heap.
www.carbonbalancedpape r.com Advertising Manager Evie Edgar Email: etn@djmurphy.co.uk Tel: 01428 601031 CBP123456
Abi Cannon Email: etn@djmurphy.co.uk Tel: 01428 601028 Digital Manager Nicki Lewis Email: nickil@beta-int.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright All material is copyright Equestrian Management Consultants Ltd
Publisher Equestrian Management Consultants Ltd Editor Liz Benwell Email: editor@equestriantradenews.com 4 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
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“Grassland and conserved forage are precious resources for horses and livestock. The associated environmental costs such as fuel and fertiliser are another reason these valuable resources should not be wasted.” added Sarah. Meanwhile, early research presented at the Equine Science Society Symposium in Texas in June 2023 has provided encouraging information on the use of hay nets to prevent waste. The preliminary study investigated the effect of feeding round bale hay, with and without a net, on hay usage and dental health. Researchers found that using a net significantly reduced hay wastage without increasing the risk of dental issues and estimated that it could save approximately 1.3 tonnes of wasted hay per year for a 500kg horse. ADVERTISERS’ INDEX Abbey England Admire PR Baillie Haylage Battles Bedmax BFBA Black Nova Designs Bodens Group Buckbootz Catago Equestrian Cavaletti Collection Champion Charles Owen Citrus Lime Concord Equestrian Dengie DJ Murphy Dodson & Horrell Dub’l-Lif Equine Fitters Council Equine Products UK Fieldhouse Riding Equipment Gallop Equestrian Supplies H Bradshaws Horslyx Jenkinsons Jenkinsons LeMieux leovet Likit Mackey Mark Westaway & Son NAF Oakwood Europe Premier Equine Pro-Equine Red Gorilla Society of Master Saddlers Spillers STUBBS England Sundown Products Target Feeds Toggi TopSpec Trickle Net Virbac WF Young Westgate Labs Zebra
58 71 71 29 63 25 15 71 42 71 15 IBC OBC 75 73 31 83 57 33 25 73 19 5 41 35 3 9 49 21 19 65 29 & 55 7 73 11 37 IFC 33 17 69 25 33 60 39 15 47 39 45 OFC
WWW.EQUESTRIANTRADENEWS.COM
NEWS | ETN
Equestrian trio among top 100 Three well-known equestrian companies appear in the FEBE (For Entrepreneurs, By Entrepreneurs) Growth 100 list for 2023. Footwear and accessories brand Fairfax & Favor is at number 40, Devon retailer Redpost Equestrian is listed 55th and horse and rider products supplier LeMieux is at number 67. The list highlights the UK’s fastest-growing, privately-owned businesses where the founder is still involved. Featured companies are profitable, UK registered and turning over between £3m and £200m.
The data-driven rankings are decided by firms’ compound annual growth rate in sales over the last three financial years. There’s no cost to be included on the list. “So many people think that business founders just ‘get lucky’ or have an idea one day and are successful the next,” said FEBE cofounder Charlotte Quince, a former dragon on TV’s Dragons’ Den. “But we know that the journey to success is anything but smooth. The Growth 100 celebrates those who have embraced the entrepreneurial roller coaster and who are now thriving as some of the fastestgrowing brands in the country.”
John and Louise Tuff (pictured left) founded Redpost Equestrian in 1992. Their daughter-in-law Claire now heads the sales team while their son Ben is managing director of the Totnes based retailer.
RETAILER OFFERED WEIGH-INS FOR WORRIED RIDERS As shows continue to clamp down on competitors deemed too big for their horses, a retailer has offered riders the chance to find out if they are suitably sized for their mounts. Freedom Saddlery hosted a ‘Weigh for Welfare’ day at its base near Chester using its in-house weigh-bridge. Riders were invited to bring their horses and ponies to be weighed, and for themselves to be weighed with tack, riding clothes and boots, to discover if they are within recommended ratios. The offer was free with a donation to World Horse Welfare requested. The widely accepted horse/rider weight ratio is 20% maximum and ideally nearer 15%. At the Royal Three Counties Show, 12 riders were asked to dismount by stewards under the show’s ‘suitably mounted’ rule. The
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Great Yorkshire has enforced a 20% weight ratio limit for some years. Freedom Saddlery’s proprietor Steph Bradley, a Society of Master Saddlers (SMS) qualified saddle fitter, is particularly concerned about how rider size can affect saddle fit. “One of the most difficult aspects of saddle fitting is having to raise the [weight and size] issue with riders. But as saddle fitters, it is incumbent on us to do so in the interests of horse welfare,” says Steph who is also a UK Level 3 riding coach. “You can be too tall/large for a horse or pony and consequently requiring a saddle that is too long. Or you might be in a correctly sized saddle for the horse but sitting at the back of it, compromising your riding position. “This all affects the horse or pony, which will eventually suffer musculoskeletal pain.” Steph adds that she was delighted to tell some riders that they were within the limits and had nothing to worry about.
MANUFACTURER REDUCES CARBON EMISSIONS
Bedmax reduced its total carbon emissions by 14.2% during 2022 compared with the previous 12 months. It was the fourth year the bedding company has achieved Business Certification from Planet Mark which measures businesses’ sustainability progress. A report by Planet Mark covered Bedmax’s production plants in Northumberland, Nottinghamshire and Hampshire, plus the company’s head office on the Northumbrian coast. “As a manufacturer we have always been very conscious of our environmental impact, and we’ve always tried hard to reduce our footprint in every way we can,” said Bedmax managing director Tim Smalley. “We’ve always used renewable UK forestry timber to make our shavings, for example, and we recycle all our waste. But the Plant Mark scheme has focussed everybody in the company on what we Tim Smalley, MD of Bedmax: “We use renewable UK forestry timber can all do to reduce to make our shavings and recycle energy consumption all our waste.” and waste.”
Winning website
LeMieux was named winner of B2C Ecommerce Website of the Year at the 2023 UK Digital Growth Awards. The accolade was in recognition of an exceptionally designed and maintained consumer sales website. The UK Digital Growth Awards, organised by Don’t Panic who charge entry fees, celebrate exceptional companies, agencies, websites and campaigns that drive digital growth and sales. The judges said LeMieux’s ecommerce website boasts inspirational imagery and a user-friendly Colour Stories navigation. The site’s community and blog pages spotlighting rider achievements and the business’s dedication to the equestrian industry were also commended.
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EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 5
ETN | NEWS
WANT TO LEARN ABOUT SADDLE FLOCKING?
BETA is offering a two-day training course on the essentials of saddle flocking. The course, on 5/6 September in Walsall, is open to anyone interested in furthering their knowledge of replacing or adjusting the wool ‘stuffing’ in a saddle’s weightbearing panels. BETA previously ran a similar course in New Zealand where it appealed to international and local delegates attending Equitana. The UK edition is timed around Burghley (31 August – 3 September), BETA International (10/11 September) and Blenheim horse trials (14 – 17 September).
The primarily practical course will be led by Master Saddler Ian Silman at the Saddlery Training Centre in Walsall, by kind permission of the Worshipful Company of Saddlers. “This course is meant to provide an understanding of and practice in the basic skills of flocking,” explains Claire Williams from BETA. “You will be shown how to drop a panel, re-flock and then sew the panel back in.” The course does not include an assessment and completion does not result in a qualification, she added. BETA’s flocking course will be run from 9.30am - 4pm on both days. Attendance is limited to six delegates.
ICONIC PRODUCT CELEBRATES 25 YEARS
Further information, including costs, is available from claire@beta-uk.org
Insurance claims reveal what’s ailing UK horses
The Gorilla Tub - the ubiquitous twohandled tub that graces so many stable yards and pony paddocks – was born 25 years ago. The flexible tubs, which come in ten colours and eight sizes, can also be found everywhere from garden centres to building sites. Gorilla Tubs were launched by Faulks & Co (now Red Gorilla) in 1998 as a follow-up to its popular Tubtrug which had arrived three years earlier. They were named Gorilla Tub because builders and tradespeople didn’t buy into the concept of what was predominantly a pony product, says Red Gorilla. “It’s strange to think that it all started with a simple tub,” says Dean Cox, Red Gorilla’s managing director. “Given our products are multi-functional, our customers are constantly discovering new and interesting ways of putting them to the test, and that’s taking us into different and exciting markets.” Red Gorilla’s latest innovation is its Gorilla Plas range made in a polymer produced from recycled materials.
Still going strong after a quarter of a century: Gorilla Tubs come in ten colours and eight sizes.
A youthful Dean Cox, now managing director of Red Gorilla, pictured 25 years ago at the launch of Gorilla Tubs.
Digestive disorders including colic and gastric ulcers are the number one cause of insurance claims, says equine insurer SEIB. External trauma was the second highest cause, followed by degenerative disease including skin disease. The average cost of a claim for digestive disorders including colic and gastric ulcers was £2,459. Gastric ulcers made up the bulk in this group with 59%. External trauma including violent accidents, kicks, cuts, wounds and fractures made up 56% of all claims made with an average cost of £1,379.73 and 17% of claims reaching £3,000. The average claim for degenerative disease and development disorder, including skin disease, was £2,435. Skin disease was the most common ailment in this group where 23% of claims cost between £1,000 and £2,000. Equine skin diseases include fungal infections, allergies, rain scald, aural plaque, ringworm, mud fever, sweet itch and sarcoids.
FEED FIRM ENCOURAGES HEALTHY WEIGHT
Dengie has been on a mission to educate and support owners of native breeds to keep their ponies at a healthy weight. Earlier this year, the feed firm backed the Highland Pony Society's 100-year anniversary celebrations. During a fundraising event at Balmoral Estate, Dengie nutritionist Claire Akers was on hand with a portable weighbridge to offer feeding and nutritional advice. In another move, Dengie has been collaborating with Writtle University College exploring the use of straw as a source of low calorie fibre.
6 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
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BETTER SALES IN THE
FIVE STAR EFFECTIVE NUTRACEUTICAL T O S U P P O R T T H E N AT U R A L A N T I - I N F L A M M AT O R Y P R O C E S S
Carl Hester
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“With the help of Metazone the horses were able to travel the world and perform at their best!”
“I feel that Autumn is really well in herself, has recovered like she’s not done a big event.”
“The horses are able to perform to the best of their abilities.”
“Given Sam a new lease of life. I can’t recommend Metazone enough.”
“They come out of an event or a training session feeling much fresher and bounce back much quicker than before.”
Effective without compromising gut lining Ideal for horses with sensitive digestive tract
Supports the anti-inflammatory response to support healthy laminae Also suitable for long term support to maintain comfortable feet
Supports return to muscular comfort following intense training and competition Support the anti-inflammatory response to support healthy skin
Supports the anti-inflammatory response to support healthy joints Complementary to regular joint supplementation
Formulated to support healthy respiratory function Helps maintain normal breathing
VETERINARY SUPPORT FORMUATEd FOR cOMpETITION WITH NO WITHdRAWA TIME Sizes available: 1.2kg, 1L, 5L and 3 x 30ml syringes.
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ETN | NEWS
International name opens business incubator Riding hat manufacturer Charles Owen has launched an Innovation Hub. The business incubator initiative has been set up to help small and medium sized businesses (SMEs) and inventors develop innovative safety products for the equestrian market. Businesses and inventors can apply to the Charles Owen Innovation Hub for various forms of support from the international brand. Charles Owen has an on-site product development and testing laboratory. The Wrexham, North Wales based brand also has experienced industry experts from designers to engineers and marketeers to machinists and assemblers - on hand. “The factors that can stop innovative ideas from smaller businesses reaching consumers are many, and can range from the costs of the design and tooling required to make products, to a lack of marketing knowledge,” said Charles Owen CEO Dave Derby.
Charles Owen has experienced experts on hand to help SMEs with product development.
“What this means is that potentially lifesaving innovations, or those that can protect the health of the horse, never see the light of day. “We’ve come across more and more SMEs in recent years that need support in those early years to avoid this happening.” One of the first businesses to form a partnership with the Innovation Hub team at Charles Owen is safety reins brand FR Vincitore, formally known as Free Reins.
MANUFACTURER PASSES ON SAVINGS
A manufacturer is passing on the reduction in costs of some of its raw materials. Stubbs England makes stable yard equipment - including its famous feed scoops and useful equestrian gadgets - at its Nottinghamshire factory. “Since our last [price] revision in August 2022, significant reductions in most raw material costs are finally occurring,” managing director Chris Bradwell told ETN. “Although these are partially offset by higher energy, labour and overhead costs, we are now delighted to pass on all nett savings.” Most Stubbs’ products were reduced typically between 2% and 10% - from 14 August. Being a British manufacturer is one reason Stubbs can operate on tight margins, added Chris. “Having been forced to raise our prices on the way up, we are keen to now reflect falling costs as we promised we would,” he confirmed. “The pricing review is a genuine reflection of some of our costs falling - not price-cutting or discounting.” Stubbs has manufactured since 1836 and is constantly inventing new labour-saving products for horse owners. See its latest launches in Product News in this issue of ETN.
OBITUARY BRIAN SLACK OAM
Brian Slack, a major figure in the Australian equestrian scene and former chairman of Bonnetts Saddlery, has died aged 88. As head of the Adelaide based saddlery, Brian made regular Brian Slack, who has died aged 88, helped put business trips Australian equestrian to the UK and sport and saddlery on Europe where he the world stage. sourced products and introduced new brands to Australia. Being a man of very good company and outstanding generosity, he also made many friends across the global equestrian industry. His dedication to equestrianism earned him the Order of Australia Medal (OAM), presented in 2002 for services to Equestrian Sport. In his early years, Brian was a keen cricketer playing at youth level for South Australia. On one occasion he was presented with the Man of the Match prize - a cricket bat – by the legendary Sir Don Bradman.
He cycled competitively too, rode horses and worked as a track work jockey for a racehorse trainer. Brian started working at Bonnetts, established in 1843 and Australia’s oldest saddlery, when he was 21. He took over as managing director when his wife Heather’s father, Charles, suffered a heart attack. Brian and Heather, a member of the Bonnett family, were married for more than 70 years. Brian stayed at the helm for the next 25 years, going on to become chairman of Bonnetts until he and Heather retired in 2008. Their sons Greg and Gary took over the full running of the company during Brian’s chairmanship and today are the sixth generation to own and manage the business. As head of Bonnetts, with its formidable manufacturing capability, retail presence and strong marketing concept, Brian became a vital member of the Australian equestrian industry. He worked alongside famous names that led the country’s saddlery industry in those days, the likes of Len Hill, Don Bates [uncle of Ron Bates, current managing director of Bates Saddles], Jim Kennard, Greg Grant and Tom Hazell. Brian travelled the world in the 1970s and 80s attending the big equestrian
8 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
trade fairs in Europe. He also made business visits to Asia, Canada and Japan. Back home, he was instrumental in establishing Australia’s first equestrian trade fair, Trade Expo ’75, and became its chairman. Brian played a major role in Australia’s wider equestrian scene too. As chairman of the Gawler threeday-event in South Australia, he was involved with organising the 1986 world championships which were held there. Several Australian international riders – among them Gill Rolton, Wendy Schaefer and Andrew Hoy - benefitted from Brian’s generously given time, resources and Bonnetts’ sponsorship. Brian also organised trips to events such as the World Equestrian Games in Stockholm 1990, The Hague 1994 and Rome 1998, for up to 250 people from all around Australia. Brian’s contribution to equestrian sport put Australia on the world stage, one of his peers told ETN. And there’s no doubt that he helped achieve the same for the Australian saddlery and riding equipment trade. Brian leaves Heather, two sons Greg and Gary and their families. • With thanks to Mike Williams. WWW.EQUESTRIANTRADENEWS.COM
IN BRIEF
• The FEI, international horse sports’ governing body, has ruled that comb spurs are no longer permitted in competition due to their potential to harm horses. A proposal to make the wearing of spurs optional for dressage riders is being discussed. • David Dyer Saddles has moved to new premises in Sidcup, Kent, close to the retailer’s old base of Frogpool. • Field sports equipment distributor John Rothery Wholesale has acquired shooting products supplier Bisley Sports Wholesale. The agreement, which includes the transfer of stock, intellectual property names and the customer database, was announced by Sean O’Driscoll, managing director of John Rothery Wholesale. • Battles’ brand Coldstream Equestrian says its product packaging is to be made from sustainable sources. The consumer bags are recyclable while its show jackets will be delivered in recyclable boxes with tissue paper. Each individual product bag is in recycled plastic which is reusable thanks to a zip lock fastening. • Blue Cross has been chosen as the Official Charity for next month’s Horse of the Year Show (HOYS). The partnership is hosting online collaborations culminating in the animal welfare charity being at the show. • Equine America has unveiled a Training Portal enabling RAMAs/SQPs to earn AMTRA CPD points. With modules on equine joint care, respiratory issues, joint care and more coming soon, the portal is free to use and open to anyone keen to improve their knowledge of equine nutrition.
OBITUARY
MIKE BELL Mike Bell, whose Border Trails trade stand was once a familiar sight at shows and endurance rides across the UK, died on 9 June. He was 82. Border Trails was the UK distributor for Ortho-Flex saddles and specialised in equipment for long distance riding – much of it revolutionary at the time. Mike was probably the first to import lightweight Troxel helmets into the UK. He’d spotted the American brand on a trip to the Trevis Ride, the famous 100-mile endurance event. Indeed, Mike’s big passion was his endurance riding which he managed to combine with running a thriving business. He would regularly finish a successful ride on Border Isca or Border Pascale - then dash to the trade stand to start selling, leaving his horse in the care of his supportive wife Sally. Mike was a horseman first, and a keen competitor second. He completed the Golden Horseshoe Ride several times, on one occasion being named Man of the Month in Horse&Hound. As well as delivering innovative products to the British riding scene, Mike contributed hugely to the management and running of the sport of endurance riding.
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ETN | NEWS
SPONSORS AND SHOWS
British Horse Feeds and The Golden Paste Company sponsored The Pony Club Area 3 showjumping qualifying competition organised by Badsworth Hunt & Bramham Moor Hunt branch at Frickley Park, near Doncaster. Said business and trade manager Branca Gebbie: “The showjumping qualifiers are a perfect stepping stone for anyone looking to compete at The Pony Club Championships in the future.”
Photo: David Saunders
BETTALIFE has been named Official Supplement Provider for the England Endurance Team. The Yorkshire based brand is providing products to the team and has made a financial donation to support its participation in this year’s Home International Championship at the Red Dragon Festival of Endurance later this month. Says Ryan Millar, director of BETTALIFE: “This partnership enables us to combine our expertise in equine nutrition with the exceptional talent and dedication of the England Endurance Team. We are thrilled to support their journey towards achieving new heights in endurance riding.”
Red Gorilla has agreed a three-year sponsorship of the British Dressage (BD) Combined Training Championships. The tubs and stable tools supplier’s support of the dressagewith-jumping series commences in 2024. 800 combinations took part in 2022. Said Red Gorilla’s equine sales manager Katherine Tuckley: “We are delighted to be supporting this event and are looking forward to doing our bit to help BD and all those involved to promote it.” HorseHage is supporting Olympic showjumping champion Ben Maher MBE and his string of world class horses. The dust-free bagged forage brand has been an official supplier to the British Equestrian Team for 30 years. Said Mark Westaway of HorseHage: We look forward to supporting [Ben] in his pursuit of excellence, and to continuing our mission of providing the highest quality forage for all horses.” Ben added that when his horses are travelling “HorseHage High Fibre haylage plays a key part in ensuring our horses get the same quality forage as they would at home. It’s a product we trust and have been using for years when we travel.” 10 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
BETTALIFE has welcomed Cotswold-based Irish international dressage rider Abi Lyle to its team of ambassadors. Abi (38), who has 26,000 followers on Instagram and represented Ireland at the World Equestrian Games, said: “Having products that are easy to use when we’re away from home, and also completely safe for international competition use is vital for me.”
British event rider Tom Jackson has become an Absorbine ambassador. Horserail, manufacturer of modern post and rail style fencing, is sponsoring the water crossing on the cross-country course at Blenheim Palace International Horse Trials this month. Animalintex celebrated its fifth consecutive year of sponsorship at Frickley Park International Horse Trials last month when the first aid brand supported the BE100 Regional Championships. SPILLERS has become Official Feed Supplier to the England Endurance Team. The brand is supplying feed, making a financial donation to subsidise the team’s expenses and offering one-toone nutrition consultations for each horse.
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ETN | PRODUCT NEWS
Product News MAKING YARDS SPICK AND SPAN
Two new products from Stubbs England make clever use of space while keeping valuable saddles and awkward tools out of harm’s way. The Saddle Instarack creates a safe resting place for a saddle on the stable door, trailer breast bar, fence rail or gate. The simple, one-piece design has characteristic Stubbs’ strength and style. In black, it’s finished with a Stubbyfine coating. What a great idea for saddle fitters who often can’t find somewhere to place saddles when out visiting clients…. Another product your customers will wonder how they ever managed without is the Tool Station. It easily holds a dozen or more implements, yet is only 60cm long - and comes in strong steel with a Stubbfine coating.
Versatile equine outfit
Mackey Equestrian has introduced a waterproof flysheet to its Equi-Sential rug collection. As well as protecting against nuisance flies, it keeps the rain out thanks to a hard-wearing, water-repellent back insert combined with a breathable, high-performance side mesh. The result is a versatile, practical rug ideal for changeable autumn, Spring and summer weather. The flysheet has a generous, removable neck-piece with double touch-tape Velcro fastenings and a soft polyester lining to prevent mane rubbing. Other features include a double buckle chest closure with Velcro, adjustable cross-over surcingles and shoulder gussets for freedom of movement. The rug comes with a fillet string and generously-sized waterproof tail flap. It’s available from Mackey Equestrian in navy and silver in sizes 5’6” to 7’0”. The RRP is £77.35.
Winter blues
Jewel Blue is the latest matching colour range to join the Hy Sport Active collection. The collection of performance rider wear includes moisture-wicking base layers and sleeveless tops, paired with matching horse wear such as saddle pads, boots and fly veils. Available from Battles, Hy Sport Active comes in young rider and pony sizes for aspiring equestrian athletes.
TICKLY THROAT?
Lincoln Horse Care has repackaged its 1 litre Herbal Koff Syrup. The compact new container features a clear, visible measuring system to make sure the right amount is given. Lincoln Koff Syrup is highly palatable and contains liquorice, glycerine and aniseed to support the airways. Lincoln is available from Battles. 12 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
TOUCHY-FEELY Fleck’s new EVO Flex line represents a new generation of ‘soft’ dressage whips. The collection includes the Dressage Whip EVO Flex to provide impulsion, plus the superflexible Touchier Whip EVO Flex which delivers finer touches for dressage and groundwork such as piaffe training. Each whip has a flexible, lightweight fibreglass core, while the handle provides a secure grip to allow precise aids to be given. Both come in black/silver. The Dressage Whip EVO Flex has an RRP of £47 (£23.50 trade) and the Touchier Whip EVO Flex is priced at £52 retail (£26 trade). Fleck whips are distributed in the UK by Zebra Products.
WWW.EQUESTRIANTRADENEWS.COM
PRODUCT NEWS | ETN
PACKAGING HAS LESS PLASTIC
Equimax, the equine wormer from Virbac, is now presented in improved packaging with less plastic and a new recyclable cardboard box. “The new cardboard component is a substantial step forward making the new packaging more environmentally friendly,” said Sabrina Jordan, Virbac’s equine product manager. The new packaging is now available at wholesalers. Equimax treats roundworms, bots and all three species of tapeworm in a single dose. It comes in an easy-tohandle, ergonomic syringe to treat up to 700kg bodyweight. Equimax fits into Virbac’s 3D Worming approach to equine parasite control that encourages responsible and sustainable worming practices.
When to call the vet?
Horse insurer Agria is offering policy holders free phone consultations with vets. The service, delivered via smartphone, is intended to help owners with general, non-urgent equine conditions such as a skin wound, rash, snotty nose or temperature. As Agria consultant vet Lars Mortensen explained: “It can be a great help in those situations where the owner is unsure if the vet should be called out of hours, or whether it is something which can wait until normal working hours or perhaps be dealt with yourself.” When booking an appointment, owners are asked to provide a history of symptoms and can upload pictures and short video clips. Agria stresses that the service does not replace using a regular vet who should always be the first port of call for horses displaying conditions such as severe lameness, colic, severe allergic reactions or sore, closed or partially closed eyes.
BEST FOOT FORWARD ON THE YARD
Elico Horsforth short boots are ideal for working on the stable yard. Made with waterproof, Crazy Horse leather outers, they have a shock-absorbing runner sole with sturdy heel and cushioned inner sole for all-day comfort. The lace front enables adjustment for maximum support. In brown and sizes 37 to 43, the RRP is £69.95. Horsforth yard boots are available to the trade from Jenkinsons Equestrian and can be seen at BETA International 2023 on the Elico Equestrian stand.
WWW.EQUESTRIANTRADENEWS.COM
Slow-feeder for chaff launched
The new Shake & Graze Chaff Net from Trickle Net has been designed to slow horses’ consumption of chaffs and chops. Rather than pulling the fibre through the holes, the horse agitates, shakes or nuzzles the net to release the chaff onto the floor or into a manger or trough. The ease and rate at which the chaff falls to the floor can be altered by adding or removing layers, making this a versatile tool to adjust consumption rates. The highest level of challenge comes from using the outer net with both filter nets attached. For a moderate challenge, the outer net and a single filter net are used. Removing both filter nets creates a Trickle Net Softee slow-feeder for hay, haylage or straw. The Shake & Graze Chaff Net is available to limited trade partners from this month (September 2023), says Trickle Net which specialises in the natural delivery of forage for better equine health and wellbeing.
BAG YOURSELF A GREAT NEW PRODUCT
The Hebden Haybag, new from Elico Equestrian, is made entirely from jute – a natural fibre that’s biodegradable and compostable. Not only does this product have great environmental credentials – it’s even packaged in a cotton bag to keep it plastic-free. It’s a great stable management tool too. Haybags are popular because they cut down on wasted forage, encourage slow, steady eating and keep floors cleaner than some traditional nets. The versatile Hebden works equally well in the stable or horsebox. It comes with a 1cm diameter jute hanging cord. Jute was once a popular material for equestrian products from haynets (which Elico has since revived) to rugs. It’s high tensile strength and low extensibility make it strong, reliable and equine friendly. Thanks to jute’s ability to decompose quickly – making it environmentally friendly - Elico Equestrian has brought it back into the spotlight. The robust, goodlooking Hebden Haybag will have a long life when used predominantly in drier conditions. However, after many years’ service, it will quietly rot down on the muck heap. The Hebden Haybag can be seen on the Elice Equestrian stand at BETA International. It’s available to the trade from Jenkinsons Equestrian.
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 13
ETN | PRODUCT NEWS
COUNTING DOWN TO CHRISTMAS Equilibrium Products is supporting two charities through sales of its 2023 Crunchits Charity Advent Calendars. Net proceeds will be split between Brooke and Redwings Horse Sanctuary. Equilibrium says the advent calendars, which are filled with low-sugar Crunchits equine treats, are already being well received by the trade. They’re available via Trilanco. The RRP is £5.99.
A relaxing read
A new book The Art and Science of Equine Shiatsu (Crowood Press, £18.99) explores this gentle therapy said to promote horses’ physical and mental relaxation. Equine shiatsu is based on the concepts of traditional oriental medicine. This book outlines the various techniques involved, allowing readers to work on their horse or better understand the work of a practitioner. Author Liz Eddy has been an equine shiatsu practitioner and teacher for over 20 years. She founded and runs the Scottish School of Shiatsu for Horses and is chairperson of the Equine Shiatsu Association.
BECAUSE EVERY HORSE IS DIFFERENT…
The new Fairuza bridle by Bliss of London was developed in collaboration with para-dressage rider Roberta Sheffield and named after her horse. “Fairuza is happiest without a noseband so the challenge was to replicate her preferences in a BD/ FEI legal bridle,” explained Roberta. The bridle removes pressure from the TMJ (temporomandibular joint) area of the lower jaw, the upper teeth, main facial nerves and soft tissues of the cheeks. The buckles are positioned on top of the headpiece rather than at the sides. Studies have shown that many dressage horses have lesions on the inside of their cheeks consistent with the position of the cavesson noseband, says Bliss of London. Padding lifts the Fairuza’s noseband off these sensitive areas, thus relieving such pressure. Removing the buckles from the side and releasing the pressure on the face can make a big difference to comfort and results. The Walsall-made bridle is hand-stitched in English leather. It’s layered with different densities of padding. As Nikki Newcombe of Bliss of London explains: “Different tissues feel pressures differently. It has been enlightening working with individual riders and horses to see how removing pressure totally can make such a difference. “As with all equipment on the market, not everything has the same effect for every horse, they are all individuals,” she added. The Fairuza is available with or without a flash, and in a double. 14 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
For a special friend
New Besties from Lincoln Horse Care celebrate the special bond between human and horse. The tasty, apple-flavoured treats are designed for customers to say thank you for keeping their secrets and sharing their dreams. Suitable for handfeeding or in a treat ball, Besties come in new sustainable and recyclable packaging. They’re available from Battles.
PLAY AND LEARN
Equestrian crafting kits – brand new from Jenkinsons Equestrian will be on show at BETA International 2023. SES Dough Unicorn is a gluten-free dough for creating beautiful unicorns. The set contains four colours, including glow-in-the-dark dough and glittery dough. SES Embroidery Horse contains a picture, thread, a safe needle tip and clear instructions, making the kit perfect for children. SES Casting and Painting Horse is a fun and easy-to-use kit. Children create the cast models by tipping the safe mixture into the plastic moulds before going on to paint them Everyone loves blowing bubbles… and they can do it with a magical equine thanks to the SES Unicorn Bubbles kit. With SES Iron-on Beads, children can make the prettiest horses, then add finishing touches, including manes and tails, with the stickers supplied. Unique jewellery can be crafted with the SES ‘I Love Horses’ Jewellery Studio. It comprises different beads, elastic, letter beads and horse charms to work into gorgeous items to wear or give.
SLOWS THE FEEDING FRENZY
The new Slow Flow Haynet from Hy Equestrian is for greedy feeders, those on a diet or horses that need their ad lib forage controlled. The net’s 3cm holes slow consumption and encourage trickle feeding, ensuring better digestion and less waste on the floor. The Slow Flow Haynet holds approximately 7kg of dry hay and is available in nine colours. Slow Flow Mini and Slow Flow Snack haynets, smaller versions to hold approximately 2kg of hay and forage blocks respectively, are due to arrive later in 2023. Hy Equestrian is available from Battles. WWW.EQUESTRIANTRADENEWS.COM
Cavaletti Collection offers a range of affordable, adjustable full leather saddles to the trade
T: 01922 263600 E: contact@cavaletticollection.co.uk DRESSAGE JUMP GP VSD SHOW ALL AVAILABLE IN 15” THROUGH TO 18” SEATS
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ETN | PRODUCT NEWS
WHEN THE BOOTS COME OFF…
More than meets the eye
New LeMieux Trax Trainers have waterproof uppers with Michelin soles for grip and stability regardless of the terrain or weather. A comfort moulded insole and a shock absorbing EVA midsole deliver exceptional in-step comfort. The Trax Trainer is a durable, innovative shoe for weekend walks, yard work, shows and casual days. It comes in black, khaki and ecru.
Well covered
Supreme Products’ Active Show Rider long line coat is perfect for cold and rainy show and training days. It’s waterproof, breathable design keeps wearers warm and dry without overheating. Bad weather is no challenge for this coat with its taped seams, double front closure, adjustable cuffs and elasticated hood. It’s a stylish and functional riding coat too, with two side vents, elastic leg straps and a two-way riding zip. There’s a discrete zipped interior phone pocket and two large outer zip pockets with zip covers.
STORAGE SOLUTIONS
Haybrook and Co has launched a collection of four tack lockers for the yard, lorry, trailer or vehicle. The Warwickshire based company has more than 20 years’ manufacturing experience and already produces storage solutions for other rural sectors. Described as “equestrian offices on wheels”, the lockers are designed to hold saddles, boots, rugs, bridles and other bits and pieces. There are single lockers, double lockers and top boxes made in aluminium with a steel structure to hold up to 100kg. Puncture proof wheels make for easy manoeuvring into a horsebox or around the yard. 16 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
At first glance, the new Hattie dressage saddle is a sleek, sophisticated mono-flap addition to the Harry Dabbs collection. However, it hides an innovative feature designed to make it adaptable to fit a wide range of riders. Discreet pockets encase Velcro knee blocks, a choice of which can be inserted depending upon the rider’s height, leg length and other factors. Blocks can be swapped repeatedly to support the rider into a correct, effective position. Meanwhile, the saddle retains the closecontact advantages of a monoflap design.
MOTORSPORTS MANUFACTURER ENTERS EQUESTRIAN MARKET
SUOMY – a label well known in motorsports – has branched out into riding hats. Now the Italian brand has linked up with UK agency Cloud Retail to distribute its equestrian helmets to retailers. “SUOMY may be new to the UK equestrian industry, but they are world famous for producing helmets used to win over 21 world titles in cycling, Moto GP and Superbike championships linked to Ducati,” says Matt Cummins of Cloud Retail. The Italian made range of riding helmets is priced from £450. Some models offer luxury touches such as mother-of-pearl inlay finishes. Safety certifications include PAS 015:2011 + BSI Kitemark, VG1 01.040 2014-12 + BSI Kitemark, EN 1384:2017 and ASTM F 1163-15. Made using either full carbon or composite thermoplastic resin, depending on the model, these helmets have air vents, quick-release chin straps and removeable, washable, antibacterial liners. Each arrives in a shell-style carry bag and card outer box with clear product details. “I’m excited to bring this stunning brand to the UK equestrian trade, working with a handful of selected retailers,” says Matt. “SUOMY oozes Italian style and is the result of years of engineering innovation.” WWW.EQUESTRIANTRADENEWS.COM
FUEL THEIR POTENTIAL Optimum condition and recovery
Low starch for a controlled performance
Balanced energy with added oil for coat shine
Speak to one of our nutritionists on: 01908 226 626
SPILLERS™ - YOUR PARTNERS IN CARE™. www.spillers-feeds.com
© Mars, 2023.
ETN | PEOPLE
People Leah Grange, who qualified as an equine veterinary nurse while working for an equine veterinary referral practice for seven years, has joined Spillers’ professional sales team. She’s responsible for the Mars Horsecare feed brand in the south-west and Wales. Leah, who also holds a level 3 Diploma in horse care, said: “As a vet nurse, I always had a passion for equine nutrition and care and have admired the Spillers brand for many years, not least for their long-established, excellent reputation.” Away from work, Leah is retraining her ex-racehorse, Colin, and hopes to qualify for some British Dressage championships. Spillers’ nutrition advisors offer free visits to yards of ten or more horses and attend competitions, camps, race meets and horse sales. Claire Shand from Westgate Laboratories is the speaker for AMTRA accredited presentations on equine wormer resistance and managing horses after worming at BETA International on 10/11 September. RAMAs/SQPs can earn AMTRA CPD points by attending Claire’s talks, plus sessions on equine nutrition with Kate Hore of NAF. For more details of other presentations in the BETA International Seminar Theatre, see the official show preview in this issue of ETN. Australian Todd Hinde is the new director of jumping for the FEI, the international horse sports body. A former top competitor, he has been high performance manager for Equestrian Australia since 2019. After leaving school, Todd worked as a real estate auctioneer while continuing to ride. He later spent time in Europe managing sport horse stables. 18 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Lucy Barclay-Carr is the new chief executive of horsescotland, the national body for equestrianism in Scotland. Lucy was an advanced practitioner for the NHS before moving into the commercial world. She’s worked with blue-chip organisations as well as founding and growing businesses. In her equestrian life, Lucy has competed in show jumping and showing, and has bred horses. These days, she competes in dressage at grass roots level with a home-bred youngster. “I’m very excited to be given the opportunity to work collaboratively within the equestrian world across all disciplines and alongside the variety of stakeholders, leading the fantastic team at horsescotland to promote, support, connect and empower the Scottish equestrian community to be a leading inclusive and diverse nation for successful horse sports and activities,” she said. Kate Walsh has joined Blenheim Palace International Horse Trials organiser Stable Events as sales manager. She has more than 20 years’ experience of looking after exhibitors at outdoor events, most recently as event manager at farm machinery show LAMMA. Kate lives in the Cotswolds near Blenheim Palace, and loves all things country, eating out and exploring the local countryside with her young children and spaniel in tow. Stable Events’ second appointee is head of partnerships Toni Fallon. Cotswolds based Toni has spent 15 years in the UK gun trade, the last six leading the field sports commercial team at publisher Future Plc. She is a “massive foodie,” dog lover and renovation fanatic, be it furniture, home or even a camper van. Horse of the Year Show (HOYS) organiser Grandstand Media has recruited Katie Goulding as events director. Katie is a previous HOYS competitor and has worked in management. “I’m excited to continue to build on the historic success of the show and bring something very special to competitors and spectators alike,” she said. Sandy Anderson, owner of Grandstand Media, added ‘‘Katie will bring a fresh, enthusiastic face to the team along with her knowledge and experience within the equestrian industry.” WWW.EQUESTRIANTRADENEWS.COM
ADVERTISEMENT FEATURE | ETN
Ban boredom this winter The Likit Challenge will have customers coming back for more
A
s the colder months approach, many horses will be spending more time inside their stables, often for many hours on end. And let’s face it, we’d be bored stuck indoors with nothing to keep us entertained and horses are no different. But wait! All is not lost. In fact, it’s very possible to keep horses amused for quite long periods and it involves them doing their favourite thing, which is eating! Likits come in a variety of sizes, types and flavours sure to tempt even the fussiest of feeders. They are designed to be used in conjunction with the range of Likit toys which present the horse with a mental puzzle as to how they are to reach the tasty reward. Likit have a variety of toys graded from easy to medium to difficult and it’s important to choose the right level to suit each horse to ensure they are not overfaced or, conversely, not suitably challenged, so they’ll pass many happy hours licking away....
Easy
The entry level toy is the Likit Holder. Simply add a compatible Likit of choice and hang freely inside the stable. A tasty introduction for any new Likit fan.
Medium
The wall-mounted Tongue Twister spins to increase the challenge while the Snak-a-Ball can be filled with any small dry feed or Likit Snaks, making mealtimes last longer.
Difficult
The Boredom Breaker is a combination toy for double the fun, while the Boredom Buster spins and swings for the ultimate challenge, ideal for the experienced Likit aficionado.
Likits are sturdy, safe and attractively designed. – and horses love them. So, this winter, will your customers be ready to take the Likit Challenge? For more information, visit Likit.co.uk
17/08/2023 14:46
W New ith C er ob m a od nd els H ad igh de d
Likit advertorial HPL ETN SEP23 V5 AW.indd 1
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ETN | BENCH SADDLER
Celebrating
the best bench saddlers...
This award, presented in conjunction with the Society of Master Saddler (SMS), recognises those who uphold the highest standard of leathercraft skills. ETN/SMS BENCH SADDLER OF THE MONTH: LYNSEY ELLIS Bedfordshire based Lynsey Ellis is an SMS Master Bridle and Master Harness Maker. Earlier this year, she became a prize-winner at the 2023 SMS National Competition. Lynsey describes herself as a practical person who loves the outdoors. She grew up around horses and, with her mum’s support, was a member of her local Pony Club branch and competed in all disciplines on different ponies before moving onto horses. Lynsey’s current steed is a 14.1hh, 12-year-old traditional gypsy cob mare, called Scrumpy. However, as much as she loves horses, she never wanted to work directly with them. “I always wanted to keep horses as my hobby,” she explains. “It was a friend who suggested looking at training in the world of saddlery.”
CAREER PATH
Lynsey became one of the final saddlery students to study at Walsall College before it stopped running these courses. After four years of full-time study and a year part-time, she became an SMS Qualified Harness Maker. Lynsey then began working for herself while also helping another saddler, Nigel Parker. “It was good to leave college and not be left completely on my own,” she says. “It was nice to get some guidance as I gained experience.” Lynsey formed Ellis Leatherwork in 2006. And by 2018, she was upgraded to SMS Master Bridle and Master Harness Maker. Although she makes some beautiful bespoke bridles, most of her work is
enter – until she noticed that for the Special Open Class competitors had to make a belt, one of her specialities. “We had to make a fully-lined, raised belt. I liked the fact that we were making something to a specification to show off your skills,” says Lynsey. “I was pleased with the end result and knew I’d produced my best work. However, winning the class was amazing and a great confidence booster.” Her prize-winning belt is now on display in Lynsey’s workshop and often used to show people what to expect from her work.
Lynsey Ellis with her prize-winning leather belt and awards at the 2023 SMS National Competition.
leather repairs. Lynsey also makes dog collars, leads and belts. More recently, she’s started making leather bags. “You have to think outside the box,” she explains. “I have an equestrian client base, but it’s important to attract new customers. Leather bags are popular and it’s another way to showcase the craft.”
A gorgeous bag by Ellis Leatherwork. “It’s a great way to showcase the craft,” says Lynsey.
COMPETITION WINNER
Lynsey has entered several SMS National Competition classes over the years and done well. This year, she almost didn’t
HOW TO NOMINATE A BENCH SADDLER:
Everyone is invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month. Candidates for the award must be a member of the SMS and based in the UK or overseas. 20 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
TIME AWAY FROM THE BENCH
Juggling work and a horse can be a struggle, and Lynsey admits that she’s lucky to keep Scrumpy at home which When she’s not busy is also where in her workshop, her workshop is Lynsey Ellis enjoys located. spending time – and collecting rosettes – Lynsey has with her gypsy cob owned the mare Scrumpy who mare for nearly wears a bespoke Ellis six years. “I Leatherwork bridle. never thought I would own a cob,” she says, “my previous horse was a Thoroughbred. But Scrumpy is far from being a dope-on-a-rope and is great fun. We do Trec and British Dressage competitions.” When she’s not spending time with Scrumpy, Lynsey enjoys being creative and regularly puts her sewing machine skills to good use to make her own clothes.
To nominate a bench saddler (or more than one), email editor@equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too. WWW.EQUESTRIANTRADENEWS.COM
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ETN | RETAILER PROFILE
Cobbs Country Store is a thriving family business run by David and Nicola Cobb with the help of sons Dexter (left) and Stanley (right).
Rooted in farm and family David Cobb talks to Deborah Hayward about his family business, Cobbs Country Store, near Newark, which has become a popular shopping destination.
C
obbs Country Store is rooted in the land, a third-generation business that hangs its success on a family tree of entrepreneurial country men – fathers and sons – who have tilled the soil, cared for livestock and embraced the world of retail. The company began life as a working farm bought by David Cobb’s grandfather, Charles Edward Cobb, and his three sons, John, Charles and Peter – David’s father – around 60 years ago. They moved to Darlton, near the Nottinghamshire market town of Newark, from nearby Sturton le Steeple when the farm they had
rented was affected by the development of West Burton power station. Before long, Charles added to the property portfolio by snapping up other farms in the village and establishing the Cobbs as popular members of the rural community. “One son ran a dairy farm, the other bred and reared pigs, and my dad ran the poultry side, rearing chickens from one day old to point-of-lay which he would sell all over the country,” says David. “When people bought the birds, they were sold a bag of feed, too, and this went on for many years.”
AS ONE DOOR CLOSES…
The store is based at Barrow House Farm, Darlton, in the Nottinghamshire countryside outside Newark.
22 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
The closure of a feed and grain business in nearby Tuxford became a significant factor in steering the Cobb family full steam ahead into retail. “I was 15 at the time and still at school when my parents were offered the chance to buy the stock and customer database,” recalls David. “We purchased the products and moved everything over to our place in Darlton, where Dad had the poultry farm site, converting half the buildings into a retail unit and leaving the other half as an egg packaging plant. “We still reared chickens at that time, but the industry was changing a lot. There are lots of ups and downs with livestock, so we continued to keep building the shop side up.” WWW.EQUESTRIANTRADENEWS.COM
RETAILER PROFILE | ETN STARTING WORK
After leaving school and taking a course in building studies at Newark Technical College, David joined the business, running the store alongside his father and late mother, Audrey. “We started off with chicken and dog feed,” says Davis. “Gilpa Valu Mix and Omega Tasty Rings were the first two lines we sold. “There were also feeds on the farming side, which we know a lot about, but we had to learn very quickly when it came to selling horse feed. Fortunately, we had staff working for us who were extremely knowledgeable. “
FAMILY SUPPORT
Over the years, the company has remained true to its agricultural heritage. It still operates a working arable farm run by David’s cousin Stephen, while David manages the country store. Both the farm and retail side exist independently of one another, yet remain a single family business. “We do sometimes work together, though,” says David. “If Stephen needs some help, then I step in. You can’t just say, ‘It’s not my department.’ “The shop is open six days a week from 8.30am to 6pm. I start at 7am and I’m last out at night – but, when they’re busy on the farm, I jump on a tractor and cart hay bales. “We have 120 odd acres of grassland between us and our friends, which we make hay out of. I take it back and stack it in the shed. I know that, when it comes to selling it, it is in A1 condition to go. We don’t bale rubbish.”
GROWING THE STORE
Cobbs Country Store sits on a 15-acre site at Barrow House Farm, which is dedicated to retail, as the poultry rearing side eventually ceased in 2013. “We developed and converted two of our big, modern sheds,” says David. “One is mine and the other has been rented out to Retford Saddlery for the past 16 years. Byron Wood, the owner, and I get on like a house on fire – we are like family and it works Cobbs offers a wide range of feed, supplements, fencing, country really well.” clothing – and, reflecting its The two stores complement agricultural heritage, farm toys. each another perfectly and customers can buy all their horsey requisites in one visit to the farm.
“While next door does all the leatherwork, saddle fitting and top-quality clothing brands, we have kept ourself to the feed side,” explains David. “We sell a wide range of animal and bird feed, bedding, hay, haylage, straw, supplements, grooming products, electric fencing, hardware, gates, posts, some country clothing, dog beds and farm toys such as Britains tractors. We have become a real destination place for people.”
CATERING FOR CUSTOMERS Audrey Cobb’s initial ideas for an on-site café finally came to fruition last summer when the store opened the Bird Hide Coffee Lounge, which is run by David’s wife, Nicola. “It was a nerve-wracking thing to do and cost me £100,000, but it’s the best decision I have made,” says David. “We’ve kept the menu simple, with paninis, sausage rolls and cakes – we’re not going to break anyone’s budget. “The Bird Hide overlooks my wildlife area, which has wallabies – an anniversary gift to my wife – and a pond with ducks. People love it here and we are getting a lot of repeat custom.”
The Bird Hide Coffee Lounge, the idea of David’s late mother, Audrey, finally came to fruition last year.
BUILDING FOR THE FUTURE
David is committed to providing for the next generation of Cobbs and believes that they can all have a future in the business, which can be grown in different directions . He and Nicola have two sons who help out after school, at weekends and during holidays – Dexter, who is keen on engineering and design, is about to start university and Stanley, still at school, wants to work on the farming side. “We are really fortunate that we can help them out,” says David, “so we are setting up a contracting side for paddock management and have bought some tractors and machinery, ready for next year. “The youngsters are free to choose their own paths and, if we can help, let’s do it and move with the times. “Instead of blowing our money on holidays, we have invested in the next generation and given them a leg-up. Grandad did it with his three sons and my dad let me go with the flow and it’s worked.”
ETN asks David… Q: What crops are grown on the farm?
We grow maize for renewable energy, wheat, barley, rape and grass. We also have a 60-acre solar farm.
Q: Where do your customers travel from?
They usually come from a 25-mile radius to buy feed, but farming toys can bring people from over 100 miles away. We also get a lot of cyclists, as we are on a cycle route, and the café has brought the grey pound back.
Q: What’s the best way to keep in touch with your customer base?
Working behind the till! You can see what people are buying and you can listen to what is happening with them. If people split up or an animal dies, for example, certain products will no longer be needed, so you can respond and change your ordering.
WWW.EQUESTRIANTRADENEWS.COM
Q: What do you do in your downtime?
I like my livestock. I have Highland cattle, which are my waste disposal and ground care management team. I also like my pond area with ducks, which really chills me out. I used to have a motor cruiser, which I miss, so I would like to get another. It was nice to jump on and go into Lincoln.
Q: Do you have any horses?
We support our local charity, Bransby Horses, with food and have adopted two Shetlands from there, Mr Chips and Brandy Snap. They are our little mascots.
Q: Has retail changed over the past two years?
Yes, people no longer seem to have patience. They want something instantly.
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 23
ETN | BETTER BUSINESS
Staying in the game
End-to-end service is the future for equestrian retailers, says James Steel
T
Photo: Ollyy/SShutterstock.com
Those who implement e-commerce in addition to their store will remain in the game.
he retail landscape has altered dramatically over the last few years. Although change had been coming slowly, the pandemic led to the biggest shake-up of the industry in a generation. Being less able to visit physical stores, shoppers were faced with no other option but to buy online. This rapid acceleration of internet shopping caused retailers of all sizes real challenges. The arrival of Amazon, and the way it changed the status quo, really disrupted the sector. It enabled people to search for what they wanted, browse the products on offer, make a purchase and have it delivered direct to the front door - all without setting foot outside the house. Whether we like it or not, the tentacles of e-commerce are touching everything in retail. Now shoppers have got used to its ease and convenience, the seismic shift to online is here to stay. These days, the search for goods starts on the internet, so it’s really important for equestrian retailers to have a web presence.
The search for goods often starts online, even though many customers prefer to buy specialist items in store.
24 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Price, choice and convenience
While price is a big driver, many people are looking for choice and convenience too. They want delivery, they want click and collect and they want to know what stock equestrian stores have and when they can get it. The counter argument is that while the world wide web satisfies lots of shoppers’ needs, when it comes to high value goods, the physical store will always be an essential part of the mix. Buying a pair of riding boots, for example, is a personal pursuit. Fit and feel are crucial and something that can’t be replicated by looking at an image on screen. You wouldn’t spend £400 on a new suit without trying it on first; it’s the same principle for buying boots. And this is a good thing that works in the specialist retailer’s favour. Independent equestrian retailers are passionate people. They love equestrianism and that enthusiasm spills out in the way they interact with customers. It’s their intricate knowledge of the product and the personal service they deliver that sets them apart from the giants of the online sector. That said, independent equestrian retailers need to be ready to adapt to survive and thrive. Those who implement e-commerce in addition to their store will remain in the game. But it doesn’t stop there; offering different ways to take ownership of items can only encourage purchases and thus help independents compete. The way forward, in my view, is for independent retailers to embrace an endto-end service model. Buyers want to be able to access goods with the least amount of hassle. Whether they go direct to store or go online, offering a slick delivery service, click and collect and payment options are the game changers. This is the inevitable future of retail. All the pandemic did was make the future happen faster. About the author: James Steel is a director of Citrus-Lime, one of the UK’s leading suppliers of Cloud based point-of-sale systems. Its market-leading Cloud POS forms the foundation of the End-to-End Cloud Retail Solution, designed to help retailers control costs, reduce discounting and inspire loyalty. WWW.EQUESTRIANTRADENEWS.COM
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CREAM OF THE CROP BATTLE FOR THE BETAs
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he winners of the 2023 BETAs (British Equestrian Trade Awards) will be celebrated during the trade association’s Gala Dinner this month. Members of the industry and consumers nominated individuals and companies for these coveted accolades. This year sees three new awards alongside a number of new sponsors. The event will run on the evening of the first day of BETA International, Sunday 10th September. Join us for an evening of good food and entertainment. Starting the evening Citrus Lime has sponsored the pre-dinner drinks reception, followed by a sumptuous 3 course meal and live music from the band Firefly. We also have a very exciting Breyer horse for the table centre piece, which one person on each table will have a chance to win!
Ticket costs:
Equine Careers Sales Representative/ Agent of the Year To be awarded to the Sales Representative/Agent who is judged outstanding in their approach to servicing their customers’ and company’s needs. Amy Richards – Gallop Equestrian, West Midlands Liz Smith – Allen & Page Ltd, Norfolk Nigel Timms - Allen & Page Ltd, Norfolk Sarah Rushby – Saracen Horse Feeds Ltd, Kent Simone Highmore - Allen & Page Ltd, Norfolk
Single tickets: £70 + vat per person. Table of 10: £650 + vat Table of 12: £780 + vat To book please email tina@beta-uk.org for a booking link or scan the QR code:
Good luck to all of our finalists! Finalists of the 2023 BETAs, the leading B2B accolades recognising and rewarding the outstanding achievements of individuals and companies in the equestrian industry, have been announced. Good luck to all the nominees as they await the glittering ceremony at Chesford Grange, near Warwick, on Sunday 10 September.
Best New Retailer of the Year sponsored by Zebra Products This new award is open to companies who have been established 12 – 36 months prior to April 2023. Ardenlea Feather & Fur – Keith, Aberdeenshire Bolerolux Equestrian & Countrywear – Goxhill, Lincolnshire The Feed and Tack Barn Ltd – Marden, Kent
Rider Safety Equipment Fitter of the Year
This new award aims to recognize the work undertaken by riding hat and body protector fitters based in equestrian shops who go the extra mile in achieving a high level of competence and support for their customers. Amanda Burrows – A2B Equestrian, Stirlingshire Annette Vant – Saddlesdane Equestrian Supplies, Kent Charlie Morris – Treehouse Sporting Colours, Worcestershire Emma Butt – Romsey Saddlery, Hampshire Joanna Veale – Millbry Hill, Richmond Store, North Yorkshire Karen Laver – Tick Tack (Stirlingshire Mobile Tack), Stirlingshire Rachel Ealey – Tower Farm Saddlers, Rugby Store, Warwickshire Sara Gracey – Millwheel Tack Shop, Berkshire
Weatherbeeta Group Retail Employee of the Year
Celebrating employees showing excellent customer service, great product knowledge and a passion for professional retailing. Charlotte Terry – Whipley Manor Farm, Surrey Jamie Faulkner – Tower Farm Saddlers, Rugby, Warwickshire Steph Lynch – Houghton Country, Tyne & Wear Victoria Kent – The Saddle Bank, Cambridgeshire
Zebra Products Retailer of the Year
To be awarded in two categories of Retail Store and Online/Mail Order Retailer. Retail Store: Equisign Tack & Feed – Kirton Lindsey, North Lincolnshire Jenkins Equine & Farm Feeds – Pontyclun, Mid Glamorgan Manor Equestrian – Annesley, Nottinghamshire Millwheel Tack Shop – Warfield, Berkshire Redpost Equestrian – Totnes, Devon Romsey Saddlery – Romsey, Hampshire Online/Mail Order Retailer: Cavalor Direct – Albrighton, West Midlands Equine Express – Colne, Lancashire Epico Equestrian – Douglas, Isle of Man GS Equestrian – Paignton, Devon Supplement Solutions – Preston, Lancashire Redpost Equestrian – Totnes, Devon The Saddle Bank – Hampton, Cambridgeshire
Equine Fitters Council Equine Fitter of the Year Award
This award aims to recognise the work undertaken by saddle, bridle and bit fitters. Clare Bell – Ryder at Premier Equestrian, Rutland John Hirrell – Barlaston Horse Supplies, Staffordshire Lorna Hancock – Lorna Hancock Saddle Fitting, Lincolnshire Louisa Maria Cuomo – Louisa Maria CUOMO Saddles, Kent Sarah Parry – Saddles Direct, Lancashire Sophie Sperling – Sperling Saddles Ltd, Warwickshire Victoria Delasalle – Delasalle Saddlery, Surrey
Citation Trade Supplier of the Year
Awarded to the manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailer requirements. Battle, Hayward & Bower Ltd – Lincoln, Lincolnshire Bliss of London Ltd – Aldridge, West Midlands Equilibrium Products Ltd – Leighton Buzzard, Bedfordshire FOMO Protection – Glasgow, Lanarkshire Farm and Stable Supplies – Neston, Cheshire
STUBBS ENGLAND Nutritional Helpline of the Year
To be awarded to the Feed or Supplement Manufacturer’s Technical Helpline offering the best service in nutritional advice and assistance to customers. Allen & Page Ltd – Thetford, Norfolk Baileys Horse Feed Ltd – Braintree, Essex Blue Chip Feed Ltd – Sheffield, South Yorkshire Dengie – Southminster, Essex Saracen Horse Feeds Ltd – Aylesford, Kent Simple System Horse Feeds – Bury St Edmonds, Suffolk TopSpec Equine Ltd – Thirsk, North Yorkshire
A great place to work award sponsored by SEIB Insurance Brokers
To be awarded to the company who offers an excellent working environment, support and guidance on your career path and who provides benefits to make a productive and happy work place. Charity Farm Countrystore, Kent Charles Owen, Clwyd Country and Stable of Olney, Buckinghamshire Finest Brands International, West Yorkshire Spillers (Mars Horsecare), Buckinghamshire Tower Farm Saddlers, Warwickshire
Holdsworth PR Marketing Effectiveness Award
An award that marks effective communications and the increased value a company’s marketing campaign has brought to its brands. Charles Owen – Wrexham, Clwyd Equilibrium Products – Leighton Buzzard, Bedfordshire Finer Equine – Crewe, Cheshire Groomi Ltd – Cambridge, Cambridgeshire Shires Equestrian – Leominster, Herefordshire
ETN | SOCIAL MEDIA MATTERS
Should you join Threads? Threads, Meta’s new app, is Instagram’s textbased younger sibling. But is it the place to be, asks Rhea Freeman.
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efore you decide to invest time and energy into any new social media platform, it’s important to establish whether your target audience is on there. Because Threads has only been around for a few weeks, we don’t yet have the data. But we do know that in under a week, it attracted more than 100 million sign-ups. We also know that you need an Instagram account to have a Threads account. This suggests that Instagram’s audience is Threads’ audience, but we’ve yet to find out which 100 million plus of Instagram’s two billion monthly active users have decided to go over. One thing’s for sure. Early adopters of a platform that goes on to succeed can often have an advantage, and potentially quite a sizable one.
Photos: Pressmaster/Shutterstock.com
CONVERSATION AND COMMUNITY
The point of Threads is conversation and community on a big scale. Facebook and Instagram can sometimes be seen as more ‘broadcast’ in nature; where we share something and encourage people to comment on it. Instagram relies on having a stunning image or clever reel to attract that interest in the first place, and on Facebook your post is more likely to attract attention with an image, although it’s not a requirement. Messenger and WhatsApp, two other Meta owned platforms, are more focused on the one-to-one or one-to-a-group exchange, making them different again.
NOTABLE FIGURES
Everyone is finding their way on Threads. However, there have been some interesting conversations and interactions on the app,
Is Threads the place to be?
and because of the relatively small number of users, there’s more chance to make an impact and even have exchanges with notable figures. @zuck (Mark Zuckerberg, head of Meta) and @mosseri (Adam Mosseri, head of Instagram) have been engaging and chatting with ‘normal’ folk, something the size of their following in other places wouldn’t really allow them to do at the same scale. So, what does Threads not do? Well, there are some gaps in its functionality and # search is one. It’s also missing direct message functionality. That said, by following accounts of people in the know (@zuck and @mosseri are good ones), it appears there’s a lot more to come from Threads. So, it’s probably worth sticking with it. What has been established is that it’s the fastest-growing app we’ve seen. Its 100 million+ users in five days makes ChatGPT seem slow with it taking two months (https://www.visualcapitalist.com/threads100-million-users/) to get to that level. Overall, Threads is best seen as a long game. Be prepared to let it mature a little as it has a lot to learn.
28 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
About the author: Rhea Freeman is an award-winning PR adviser and social media expert who is a Meta Certified Lead Trainer and accredited #SheMeansBusiness trainer. She runs a webinar series with BETA which includes free sessions for BETA members and paid for sessions that are open to members and non-BETA members, although BETA members enjoy preferential rates. Find out more by contacting the BETA office.
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ETN | CPD FEATURE ABOUT ETN’S RAMA/SQP FEATURES ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk
HORSE FEED AND THE ENVIRONMENT
By Katie Williams MSc, technical and product development manager at Dengie.
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ustainability has become the zeitgeist of the 21st century. Operating sustainably is about more than just being sympathetic to the environment, it also encompasses other factors such as how you work with suppliers. The British Horseracing Association (BHA) and the British Equestrian (BEF) have both commissioned research into the sustainability of their operations with a view to making improvements. Their members, who are our customers, are increasingly going to be prioritising our sustainability credentials as we all move towards trying to achieve the government’s target of net zero carbon emissions by 2050. There is lots of general information available to businesses about sustainability. However, in this article, we’re going to explore the unique complexities of producing horse feed.
FEEDING SUSTAINABLY
Eating seasonally is one of many sustainability mantras that don’t translate easily from human to equine diets. So what can we do? The first step is to identify what ingredients are included and where they have come from. The ingredients commonly recognised as most damaging are palm oil and soya as they have contributed to significant rainforest deforestation around the world. Various initiatives exist to reduce deforestation such as the Round Table on Responsible Soy but, as of June 2023, the EU have gone one step further and introduced deforestation legislation which has an 18 months implementation timeframe. A supplier must now be able to prove that their ingredients have not come from recently deforested land. Recent is currently defined as not deforested since 31st Dec 2020. The Environment Act 2021 in the UK requires companies to conduct due diligence to ensure their products are free of products from illegally deforested areas, but relies on secondary legislation to implement this which is still to be confirmed. Soya is increasingly being grown in Europe which, in addition to avoiding recent deforestation, also means lower feed miles and so a lower carbon footprint too. There are alternatives to soya oil such as rapeseed oil which are grown in the UK and so would further reduce feed miles. 30 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Alfalfa stays in the ground for three or four years, providing ground cover for wildlife, and is an excellent pollinator for bees.
Alfalfa, sainfoin and other forages crops can have many environmental benefits as they are often in the ground for 3 to 4 years and no tillage is required in that time which reduces soil erosion and provides good ground cover for wildlife. Alfalfa is a crop where very little inputs are used. It is a legume so fixes nitrogen, removing the need routinely to use artificial fertilisers and chemicals for weed control. Whilst everyone can appreciate the benefits of reduced chemical usage on any crop, it’s not without consequences, particularly in the context of horse feed. Organic crops by their very nature are more significantly impacted by weeds and there is potential for those to be poisonous to horses and/or contain naturally occurring prohibited substances (NOPS). Whilst these issues can be managed in other ways, they usually result in increased costs to the producer and can potentially reduce yields which are some of the reasons organic food and feeds tend to cost more. WWW.EQUESTRIANTRADENEWS.COM
Garden waste collecting is another great way to re-use feed sacks.
“Upcycling or re-using packaging for other purposes is one way to engage with customers and makes for good social media content.” PACKAGING – IS PLASTIC ALL BAD?
Feed safety also impacts packaging. Whilst in many cases manufacturers are working hard to reduce amounts of packaging they use, that must be balanced against ensuring the bag or tub is going to withstand the pressures of transport and storage. The most un-environmentally friendly issue of all is a packaging failure at the point of sale – all the resources have been used (and costs incurred) to make and transport the product, only for it to fail at the last point in the supply chain. This is why wholesalers, distributors and retailers have an important role to play in improving the sustainability of the feed industry. If waste plastic is managed correctly, such as being recycled, then it provides an efficient form of packaging – hence its ubiquity. Plastic typically has a lower carbon footprint than paper packaging and uses significantly less water in its production so has some positive environmental attributes. The problems occur if plastic waste isn’t managed properly and this is an issue that the Plastic Packaging Tax (PPT) and the Extended Producer Responsibility (EPR) have tried to address. CPD QUIZ OVER THE PAGE
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ETN | CPD FEATURE The PPT has incentivised producers to include recycled content in their plastic packaging and many have done so and are looking to increase the amount they include too. The breakthrough came when recycled content could be added whilst retaining the recyclability of the packaging which hasn’t been the case in the past. It also often comes as a surprise that the biobased materials used as alternatives to traditional plastic are not always recyclable. They may be compostable, but that is often the only outlet for them as they can’t go into the plastic recycling chain. What can be recycled and where causes a lot of confusion as each local authority (LA) varies in what it will collect Look for recycling logos from the kerbside. on plastic packaging. Number 4 indicates low Recycling logos are placed on plastic density polyethylene packaging and the number from 1 to 7 (LDPE) which is used highlights the type of plastic. Number for feed bags. 4 is used for low density polyethylene (LDPE) which is used for feed bags and the number 2 is for high density polyethylene (HDPE) which is used for supplement tubs for example. Most LAs offer a wider range of recycling options at recycling centres but this does mean customers will have to take their recycling to the centre themselves. Historically, a lot of the plastic used in agriculture and forage production, ie. haylage wrap, has not had easy recycling channels. There are now many more businesses collecting and recycling farm waste. They usually require a full lorry-load of plastic waste to be collated before coming to collect which means it isn’t practical for everyone. But becoming a collection point for customers to return this type of plastic may be an option for some retailers. Re-using and re-filling packaging options are increasing in
popularity. Some important advice to impart to customers buying re-fills is the need to keep the legal information from the re-fill. Every unit of feed or supplement carries unique information that facilitates traceability of the contents which is important should a product recall ever be necessary. It’s also important if your customers compete under rules. If they tip from a re-fill pouch into a tub they bought years ago, they will lose the traceability of the batch of product in the pouch. Keeping the pouch or taking a photo of the information on it is therefore recommended. Re-using packaging for Upcycling or re-using packaging for other purposes is one other purposes is one way to engage with way to engage with customers and makes customers and makes for good social for good social media media content if you encourage them to content. share their great ideas. References and resources Examples of farm waste collection businesses: Farm plastic recycling & shotgun cartridge recycling by Agri. cycle (agri-cycle.uk.com) Farm Plastic Recycling | Recycled Plastic Products | Solway Recycling Farm Waste Plastic Collection | Birch Plastics (birchfarmplastics.co.uk) EU deforestation act - EUR-Lex - 32023R1115 - EN - EUR-Lex (europa.eu) Home - ENSA (ensa-eu.org) About RTRS – RTRS (responsiblesoy.org)
RAMA CPD QUIZ
SELECT YOUR ANSWERS AND SUBMIT THEM AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION
RAMA CP Questio D n (nutritio s n Septem ) b 2023 E er TN
1. What year does the government want the UK to be net zero for carbon emissions? a. 2030 b. 2050 c. 2070
6. What information is most important for customers to keep from their re-fill pack? a. Batch numbers for traceability b. Amount fed per day c. The recycling number
2. Name one of the two ingredients that have historically resulted in the most rainforest deforestation? a. Linseed b. Alfalfa c. Soya
7. When did the legislation relating to deforestation come into force in the EU? a. June 2019 b. June 2021 c. June 2023
3. What does PPT stand for in the context of packaging? a. Plastic Permit Training b. Plastic Packaging Tax c. Periodic Packaging Tax
8. True or False: Biobased packaging can always be recycled True False
4. True or False: the production of plastic packaging uses less water than the production of paper? True False 5. The number 4 packaging recycling logo is used for which type of plastic? a. High density polyethylene b. Polypropylene c. Low density polyethylene
9. What does EPR stand for? a. Extended Plastic Recycling b. Extra Producer Recycling c. Extended Producer Responsibility 10. What was a significant breakthrough in relation to recycling plastic? a. Ensuring the plastic packaging produced could still be recycled b. Ensuing the plastic packaging produced was still glossy c. Ensuring the plastic packaging produced could be composted
SUBMIT YOUR ANSWERS ONLINE AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION. 32 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
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ETN | FEEDING FOCUS
Looking good: balanced feeding for optimum condition Photos: Osetrik, Anastasija Popova, Vasilisa Shtapakova /Shutterstock.com
Feeding for condition might seem a simple task but each horse has his specific needs and must be fed accordingly. Top nutritionists give their advice for tailored conditioning.
A
ll horse owners want their horses to be in optimum condition so they not only look good but feel good, too. Much of this is down to feeding, which might, on the face of it, seem an easy task – simply provide a good-quality feed in the necessary amounts. But, of course, that’s very much only part of the story. Like people, horses are individuals and each will be influenced at the very least by breed, temperament, age and the amount and type of exercise being undertaken. For example, it might be difficult to keep weight on a nervous or older horse, while cobby or native types or lazy animals could be prone to carrying too much. And in the latter case, it’s certainly worth remembering that weight does not equate to condition. Although it might resemble good condition, being too fat is, in fact, likely to be less desirable than being too thin, as it brings
with it dangerous metabolic disorders such as laminitis, not to mention strain on joints and limbs and the body’s organs generally. The old adage ‘feed what you see’ is a good starting point when feeding for condition. An owner needs to look at their horse as he is now, assess the amount of weight he’s carrying and his level of muscle development, and then feed accordingly. The idea is to be reactive rather than proactive so that condition can be maintained or gained (or fat can be lost) in a controlled manner. Feeding according to current exercise levels is important, too, rather than anticipating what a horse might be doing in a month’s time. As a result, any adjustments to feed types and quantities fed should be done gradually in tandem with an increase (or decrease) in exercise to allow for a simultaneous management of the horse’s condition.
Maintaining condition over winter
Lucy Woods, Nutrition Advisor at Saracen Horse Feeds, says: Forage should form the basis of every horse’s ration, yet this important rule can be easily overlooked. In many cases, condition, performance and the mental wellbeing of the horse can be improved if close attention is paid to exactly how much forage is being eaten. Weighing forage on a regular basis is therefore recommended. In the winter months, forage fermentation also acts as an internal radiator and can help horses keep warm. The minimum that a horse should eat
34 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
in forage on a daily basis is 1.5% of his body weight, with this being increased to 2-2.5% in horses who struggle to maintain condition. Horses who consume sufficient hay but still don’t maintain weight may require a concentrate feed, the type of which will depend on the individual horse and his workload. For horses who become more excitable in the colder weather, choosing feeds containing highly digestible fibre and sources with a high level of oil are useful for maintaining a trainable temperament. Alternatively, feeds containing instant energy sources, such as cereals, will help maintain energy levels in more laid-back types.
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FEEDING FOCUS | ETN
Keeping condition on a horse that tends to lose it
Tom Shurlock BSc PhD, Nutritionist, British Horse Feeds Loss of condition is not a matter of insufficient energy, but rather an imbalanced diet. Condition is an assessment of the overall appearance of the horse in terms of its perceived health, wellbeing and conformity. It’s a qualitative assessment of physically ‘pleasing’ characteristics such as musculature, fat deposits, shine and temperament, and not solely about weight. Provision of targeted nutrition is key. The correct amino acid profile (rather than extra protein), the correct balance of
fatty acids and a fibre profile that gives favourable fermentation patterns are indicators of a feed that is designed to improve both weight and condition. Sources high in branched-chain amino acids, which stimulate muscle protein turnover and mass, e.g. linseed, sunflower and oat oils, are favoured. Oils that are rich in omega-3 and omega-6 improve absorption, cellular lipids and subcutaneous fat layers. Super fibres, such as beet and alfalfa, provide functional and soluble fibres that support gut physiology, the microbiotica and the immune system, as well as providing increased levels of slow-release energy, thereby improving energy intake and potentially weight gain. CONTINUED OVER THE PAGE
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EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 35
ETN | FEEDING FOCUS The importance of gut health for condition
Kate Hore RNutr (Animal), Head Nutritionist, NAF To keep horses in optimum condition, we need to support gut health as much as possible. Any disruption to it (commonly caused by the modern equine life, including travel, intense exercise, concentrated diets or wormers) can result in an unwanted loss of condition. Central to this is the balance of the microbiome – the vast population of yeast, fungi, protozoa and associated metabolites that reside in the whole digestive tract but principally in the huge fermentation vat of the hindgut. Any upset of the microbiome can adversely affect condition by reducing the efficacy of the gut, thereby increasing the likelihood of loose droppings and reducing dietary absorption. Recent independent research shows that even small changes to the diet can cause changes to the microbes, particularly when starchy cereals are introduced, even at low levels. The good news is, those changes are limited by feeding synbiotics, which are a combination of prebiotics and live probiotic yeast. If gut disruption is evident, e.g. a change in the droppings, then a short course of synbiotics is recommended, followed by a product to support total gut health to help maintain a healthy condition.
Building condition in the young horse
Sarah Nelson, BSc (Hons), Nutritionist, Spillers Once they reach two years, young horses no longer need a specialist stud feed but, nonetheless, a balanced diet is still key to supporting health, condition and muscle development as they continue to mature. The term ‘condition’ may mean different things to different people, so it’s important to make the distinction between weight (or ‘fat coverage’) and muscle development. Energy (calorie) requirements vary considerably between individuals – while some may need a ‘conditioning feed’, others may maintain weight easily on forage. Regardless of whether they’re feeding an unbroken two-year old or a five-year old at the start of his competitive career, customers should adjust the amount of energy in the diet according to their horse’s body condition (fat coverage as opposed to muscle development). Balancers are ideal for those able to maintain weight easily on forage alone but if additional energy is required, choosing fibre-based feeds containing a low or restricted amount of starch and sugar will help support digestive health and reduce the risk of excitability. Feeding the recommended amount of a suitable compound feed or balancer will also help to ensure the diet provides the essential amino acids (quality protein) needed to support muscle development and topline.
36 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Maintaining condition in the veteran horse
Emma Nissler BSc (Hons), Nutritional Manager, Dodson & Horrell Nutrition plays a vital role at any age. From foals to veterans, it is equally important to ensure individual requirements are met. With aging comes questions around the suitability of the horse's current ration, taking into consideration the impact of dental quality on maintaining condition. Deterioration of dental health regularly contributes to the reassessment of veteran diets, leading to insufficient fibre being consumed and complementary feeds being difficult for them to mechanically digest, which then has a detrimental effect on their digestive health and nutrient absorption. When key nutrients cannot be digested and utilised, an unhealthy weight loss can often occur. To ensure the maintenance of a healthy body condition, and to safeguard normal food movement through the intestines, proper intake and digestion of essential nutrients is key. Complementary feeds that are higher in oil and fibre are ideal for those struggling to maintain condition, as they provide a steady release of increased calories. When dental quality is lost with age, the variety of suitable concentrate products are decreased. However, there are various mashes on the market tailored to maintaining condition.
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FEEDING FOCUS | ETN Balancers versus supplements to improve condition
Nicola Tyler BSc (Hons), RNutr, Nutrition Director, TopSpec A high-protein feed balancer will have more effect than any supplement simply because the average horse will be fed as much as 20 times more of it in weight than he would a supplement (many of which, including specific amino acid supplements, do not contain significant amounts of protein). A high level of high-quality protein, rich in essential amino acids, will balance the poorer-quality protein in the rest of the horse’s total diet (including forage) and enable him to build more muscle (when those muscles are worked). Furthermore, a pure, protected yeast probiotic can improve fibre digestibility in the hindgut by as much as 20%, allowing the horse to then obtain more benefit from the total diet. When feed is more digestible, condition is gained. Mannan oligosaccharides (MOS) are prebiotic constituents of yeast cell walls. They bond with pathogenic (bad) bacteria, removing them from the gut, leaving the beneficial bacteria free to multiply and digest fibre more efficiently. Finally, the vitamins and minerals in an appropriate feed balancer balance the deficiencies of these nutrients in forages and straights/blends, compared with the horses requirements. In turn, the horse’s metabolism improves and he gains condition as a result.
“Feeding according to current exercise levels is important, too” Feeding for condition but without excitability
Emma Short BSc (Hons), Senior Nutritionist, Baileys Horse Feeds Calories and energy are the same and, therefore, you cannot increase the amount of calories within the diet without increasing energy content. Being mindful of where calories/energy are coming from can help to supply calories without excitability. Selecting higher fibre/oilbased diets over cereal/higher starchbased feeds is preferable. Choose a forage harvested earlier in the season, as it’s softer and contains more leaf. This makes it more digestible and likely to supply higher levels of nutrients and calories. Feed forage to appetite and don’t
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limit the amount. For fussy horses or poor forage eaters, offer alternatives to improve overall fibre intake. Alfalfa chaffs - including those with added calories from oil – soaked beet products, high-fibre nuggets and chopped grasses are ideal additional fibre sources and can be fed alongside hay or haylage but in separate buckets from the horse’s hard feed. Forage alone is unlikely to supply sufficient calories, so aim for a concentrate feed with a starch content of 10% or less. Ensure correct feeding for body weight and workload, keeping meal sizes small and manageable. If further calories are needed, top dressing with oil or oil-based supplements supply calories in a concentrated format.
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ETN | FEED FEATURE
Fuelling up for winter As the grass dies back, it’s time to decide which horse feeds you’ll stock this autumn and winter. SALES ARE ON THE UP
Sales of Ease & Excel Cubes continue on an upward trajectory as owners recognise them as one of the most versatile fibre-based feeds on the market, says Baileys Horse Feeds. Formulated to deliver all the low starch benefits of the original BETA-accredited Ease & Excel blend, they represent a costeffective, easy-to-feed option for those wanting calories, for condition or performance, without the worry of excitable behaviour. Ease & Excel Cubes provide slow-release calories from a blend of highly digestible superfibres and oil. They’re particularly useful for fussy feeders as they contain the same irresistible flavours as Baileys Tasty Treats. Fortified with performance levels of vitamins, minerals and antioxidants, these cubes also contain Baileys’ signature quality protein sources to build muscle and top line. Due to their non-heating nature, Ease & Excel Cubes are a ‘safe’ recommendation for horses and ponies of all ages with moderate to high calorie requirements and needing condition, top line and controllable energy. They can also be fed in reduced quantities, with the addition of Baileys Performance Balancer, to moderate calorie intake yet maintain nutrient balance.
For condition and shine
The Alfa-A range is based on pure alfalfa – an excellent source of good-quality protein. If a customer wants energy to promote weight gain or high levels of oil for exceptional coat shine, Alfa-A Oil is the go-to product, says Dengie. With the main ingredients being fibre and oil, it’s a great option for customers wanting a feed that isn’t likely to cause over-excitable behaviour or for those with horses prone to gastric ulcers. Dengie Alfa-A Oil has the same calorie level as a conditioning mix or cube. However, it’s significantly lower in starch.
EASY FIELD FEEDING
If your customers like to feed their horses in the field, but are fed up of retrieving their bowls from the nearest hedge, sell them one of these… The Tyre Bowl from Stubbs England can be dropped into any used 14” or 15” tyre, and it will stay put, preventing wasted feed and errant bowls. Moulded in Stubbythene, Tyre Bowls come in white, red, blue, green, black or pink. Customers provide their own tyres. 38 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Optimum condition for all
TopSpec can help your customers’ horses stay in good condition this winter – be they good-doers or hard-working competition horses. TopSpec Comprehensive Feed Balancer is a nutrient-rich feed, ideal for optimising performance. It promotes muscle development and function and contains a multisupplement, including a general-purpose supplement plus many specialised supplements designed to meet the highest requirements. TopSpec Comprehensive allows horses to utilise more nutrients from their diet, which usually means that their hard feed intake can be reduced, with resulting benefits to their digestion and state-of-mind. It’s ideal for horses in hard work such as eventing, showjumping, dressage, endurance, driving and showing. For weight control TopSpec Performance Lite Feed Balancer is for good-doers in medium to hard work that need their weight controlled. It contains a top-specification multisupplement including a broad-spectrum supplement, anti-oxidants to support healthy cell function, healthy immune system support and an effective hoof supplement which also supports a supple skin and an exceptionally shiny coat. All this is carried on a low-calorie, low sugar/starch, cereal-grain-free, nonheating base.
CALORIES FOR CONDITION
Condition-Improver Mix from Saracen Horse Feeds is a calorie dense, oat free conditioning ration which includes EquiJewel for coat shine. The balanced feed contains a full spectrum of vitamins and minerals. It combines super-fibres and oil to support controlled weight gain while maintaining a trainable temperament. The coconut-flavoured mix also contains a live yeast to support digestive health. Condition-Improver Mix is suitable for horses that are prone to weight loss or find it difficult to maintain optimum weight and body condition.
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ETN | FEED FEATURE
BLOOMIN’ GOOD
Performing well without fizz
SPILLERS Digest+ Conditioning Cubes are rich in highly digestible fibre and high in oil to provide slow-release energy with reduced reliance on cereal starch to support digestive health and reduce the risk of excitability. They’re free from molasses with no added sugar, while high quality protein supports good muscle tone and topline development. SPILLERS Digest+ Conditioning Cubes contain pre and probiotics to support a healthy population of good bacteria in the gut, alongside added vitamins and minerals to provide a balanced diet. SPILLERS Shine+ Conditioning Mix is a reduced starch, high oil mix formulated to promote condition and topline in horses that are prone to weight loss. Added oil enhances coat condition whilst helping to provide a careful balance of energy sources to build condition effectively and safely. There’s also probiotic live yeast and added vitamins and minerals. SPILLERS Conditioning Fibre is a premium quality short chop fibre designed to build great condition and shine from within. It contains quality protein to support muscle tone and topline and oil for non-heating calories and coat shine. It’s enriched with vitamins and minerals for more nutrition per scoop.
HIGH FAT MIX
Cavalor WholeGain is a high-fat concentrated feed mix that gives fit horses shiny coats and safely stimulates weight gain. It also provides important nutrients for sport horses, including B vitamins and minerals. Ideal for horses that lack condition, Cavalor WholeGain has a balanced ratio of omega-3 and omega-6 fatty acids.
Scoop it up
The Stubbs Scoop is the recognised measure of the feed industry, the one practically every owner uses to describe their horse’s diet. Each scoop typically holds 2kg of cubes, 1.5kg of coarse mix and 0.5kg of chaff. Made in Stubbythene moulding, with a Stubbyfine coated steel handle, the Stubbs Scoop comes in white, red, blue, green, black, purple or pink. 40 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Bloom and Condition Pellets from Equine America improve condition and stamina without excitability. They contain a blend of oil, omega 3 fatty acids, stabilised rice bran and full-fat linseed, with added antioxidants (vitamin E and rosemary), plus calcium. The product is suited to show horses, older horses, poor doers, underweight horses out of training, competition horses and hunters who struggle to maintain condition during the season. Bloom and Condition Pellets are BETA NOPS and UFAS accredited. They also go down well with fussy feeders.
Why ground level feeding is good for them
Feeding stabled horses as nature intended is often considered the Holy Grail of good management. The Munch Station from Stubbs England – which promotes ground level feeding of forage - is a great example of how it can be achieved. As well as being kind to horses’ posture and dental wear, ground level feeding keeps dust and seeds away from their eyes and noses. Presenting forage in a feeder also reduces the waste associated with hay/haylage and bedding become mixed. The Munch Station’s bars are closely spaced (55mm gaps, reinforced at mid-height) creating an effective slow feeder – something known to support digestive health, especially in good-doers, and reduce the risk of boredom. The Munch Station can be mounted at floor level or up to 50mm above. It’s made from hot-dip galvanised heavy steel. Inside, and inaccessible to the horse, is a sloping white plastic hay deflector which ensures the last bit of hay slides to the front. An easily removable manger (not included but can be ordered separately) provides easy access for adding hay but keeps the horse out.
OPTIMISING EVERY DIET
NAF’s Five Star OPTIMUM Concentrated Feed Balancer optimises every horse’s daily diet. The concentrated formula is perfect for every horse, from family pony to performance athlete. OPTIMUM comes in a palatable pellet, each with optimal supplement specification and a great flavour. It complements either a high fibre, low concentrate or performance diet and optimise the nutritional value of every daily feed ration. When a daily feed is not necessary, OPTIMUM can be simply given on its own to ensure healthy digestion for optimum condition. WWW.EQUESTRIANTRADENEWS.COM
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CPD FEATURE | ETN ABOUT ETN’S RAMA/SQP FEATURES ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk
Resistance means we can no longer give a wormer and simply expect it to work. All equestrian properties are thought to have some level of resistance.
Emergence of multi resistant parasite strains has potential to wreak havoc on UK horse industry By Claire Shand of Westgate Laboratories
N
one of us wants to end up in the situation where untreatable worm burdens mean we can no longer keep horses on our land, but the developing phenomenon of multi resistant parasite strains poses just this threat. These are parasites that have evolved to survive treatment to all classes of licenced anthelmintic (wormers) and that have the potential to wreak devastating consequences on the health of our horses and our equine businesses. Concerns have been heightened recently by a research paper published in April 2023 confirming the first known case of ivermectin and moxidectin resistance on a UK Thoroughbred stud.
These chemicals fall into a class of chemicals known as macrocyclic lactones. The study highlights the uncertainties around future control of cyathostomins given there are no new wormers in development and the potential compromise to the health, welfare and performance of horses this poses.
EFFECTS ON HORSE HEALTH AND BUSINESS Affected premises – because it is the land on which resistance develops - will face rising frequencies of untreatable illness in the horses that graze there; colics, respiratory damage, impaired
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EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 43
ETN | CPD FEATURE
Worm egg count tests form the basis of a parasite control programme to target treatments and monitor resistance.
nutrient uptake and ill thrift caused by worms. Ultimately, more horses will die from parasite overwhelm through conditions such as larval cyathastominosis. A whole heap of additional stress for everyone concerned and certainly not a way to keep or attract new clients as word on the cause gets out! Without effective treatments the way to minimise parasite infection and therefore disease risk on these establishments is to restrict horses’ grazing time and drastically reduce stocking densities to lower infection potential in the hope of preventing disease. This in turn will impact the economics of yards who will need to increase prices to maintain business viability with fewer horses. If this isn’t tenable then the alternative, but in most cases no less difficult or costly option, will be to relocate to new grazing land. An unattractive proposition when many equine businesses have developed and invested in their facilities over generations, and which often serve as well-loved family homes in addition to a livelihood.
RELIANCE ON IVERMECTIN & MOXIDECTIN Larval cyasthasominosis, a severe colic brought about by mass emergence of inhibited small redworm larvae from within the gut wall of the large intestine, is a particularly traumatic experience for horse and humans. Even without resistance, the condition is difficult to treat and has a high fatality rate. 44 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Anecdotal reports of horse deaths from this condition caused by resistance to treatment rather than inappropriate management have been rising over the last few years. Preventative management of the small redworm challenge to avoid mass emergence is therefore much preferable. With resistance to fenbendazole and pyrantel in small redworm populations being well documented we have come to rely on ivermectin and moxidectin products, the latter being a particularly key medicine given its ability to impact larval as well as adult stages of cyathastomins. Our reliance has come at a cost, and we have been witnessing a decline of efficacy in these macrocyclic lactones over the past three decades. Egg reappearance times for small redworm, widely thought to be the first indicator of reduced efficacy, have shortened substantially in this time. Ivermectin that originally suppressed cyathastomin egg output in the 8–10 week and moxidectin in the 12–16-week range have more recently been found at 4–5 weeks for both actives in several published studies, indicative of their declining efficacy in recent years.
WHY STUD FARMS SPEARHEAD A THREAT TO THE WIDER INDUSTRY
So, the emergence of resistance is more a fulfilment of prophecy rather than direct revelation. UK findings come hot on the heels of WWW.EQUESTRIANTRADENEWS.COM
Westgate Laboratories a research paper published in 2020 (Nielsen et al.,) that found resistant parasites in Thoroughbred yearlings at a USA stud recently imported from Ireland. As well as indicating resistance as a global issue, this also serves to highlight how transmissible the problem is; regular movements of horses are surely contributing to the rapid spread of multi-drug-resistant cyathostomins, no export papers necessary! “This finding is of great concern given the significant movement of Thoroughbreds for both breeding and training, the intensity with which the macrocyclic lactones are used by Thoroughbred studs and the lack of new anthelmintics coming to the market for equine use.” (Bull et al.,) A sobering warning indeed. Stud farms and facilities are particularly at risk as young horses are naturally more susceptible to parasite infection and therefore need more treatment than their adult counterparts. Without change, stud farms in particular spearhead this threat. This is not necessarily a suggestion of negligence or irresponsible treatment regimens but rather circumstance borne of the need to target a wider range of parasites more frequently in youngsters, which in turn favours faster development of a resistant population on these premises. Horses that go onto new homes from pastures with resistant parasites carry these strains with them. Their eggs are released in the dung into the new environments, quickly infecting the new grazing, spreading their genetic invincibility, and exposing new field companions to these multi-drug resistant worms.
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Typical worm egg count result distribution of a herd follows the 80:20 rule. Testing helps to reduce chemical exposure and slow resistance.
MITIGATING THE IMPACTS OF RESISTANCE BY LOOKING FOR TROUBLE The development of multi drug resistant parasites means we can no longer give a wormer and expect it to work; most equine premises will have some level of resistance, but how much? The only way to mitigate its effects is to target parasite control, maximise management techniques and to test for resistance on a regular basis to help safeguard our horses and grazing into the future. • All horses over 7-8 months should receive regular worm egg counts (to detect adult redworm and ascarid every 8-12 weeks depending on risk) and EquiSal tapeworm tests (to detect tapeworm every 6 months) with treatments targeted only those who need them. • Carry out reduction tests (a second worm egg count taken 10-14 days after treatment) to monitor levels of resistance and ensure treatments have been effective. • Worm egg count foals every 6-8 weeks between the ages of two months to eight months old AND treat proactively alternating fenbendazole and pyrantel chemicals to target
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ETN | CPD FEATURE ascarid and redworm, reduction testing where necessary. After this time move to a test-based programme, introducing EquiSal testing once weaned. • In the late autumn/winter blood test suitable horses and/or treat all horses for the possibility of encysted redworm with timing dependent on the weather and the age of the foal in youngsters. • Strongyloides westeri, a parasite that can be passed to foals through mare’s milk, is now thought to be a minimal disease risk. Advice is not to treat mares before foaling unless there is a prior history of related disease at the stud to preserve key medicines.
MANAGEMENT
Wherever possible, our aim is to rely on mechanical means, rather than chemicals to break the lifecycle of the parasites. Not only will this slow resistance but it’s better for our horses and the environment too as wormers are toxic to many flora and fauna. • Poo-pick at least twice a week to remove any worm eggs present in the dung before they hatch and contaminate the field. • Rest and rotate fields to allow worm eggs and larvae to die off and lower infection levels on the pasture. • Change youngstock and nursery pastures annually to avoid the build-up of ascarid eggs which are very resilient in the environment and can stay for up to 10 years. • Cross graze with sheep, cattle or other animals – as parasites
RAMA CPD QUIZ
are species specific the larvae they ingest will not survive. • Keep muck heaps separate from grazing areas. • Parasites should be thought of in the same way as any other contagious disease such as strangles, Equine Flu or Herpes. New horses should be quarantined and tested before allowing them to graze to ensure they aren’t bringing in unwanted burdens. Implementing these simple steps will give us the best chance of slowing resistance, preserving our ability to keep horses on our current premises and safeguarding the future of our horses and our equine facilities for as long as possible. Without doing so we face an epidemic of multi resistant parasite strains and its accompanied heartaches within a few short years. References K.E. Bull, K.J. Allen, J.E. Hodgkinson, L.E. Peachey (2023), ‘The first report of macrocyclic lactone resistant cyathostomins in the UK’, International Journal for Parasitology, Volume 21, April 2023, Pages 125-130 M.K. Nielsen, M. Banahan, R.M. Kaplan (2020), ‘Importation of Macrocyclic Lactone Resistant Cyathostomins on a US Thoroughbred Farm’, International Journal of Parasitology, 14 pp. 99-104
SELECT YOUR ANSWERS AND SUBMIT THEM AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION
1. Which class of chemical do ivermectin and moxidectin wormers belong to? a. Benzimadazoles b. Tetrahydropyrimidines c. Macrocyclic Lactones d. Isoquinoline 2. There are four chemicals licensed to treat small redworm burdens in horses. Published research has now identified resistance to which of these? a. Fenbendazole b. Pyrantel c. Ivermectin d. Moxidectin 3. Average egg suppression times in small redworm following treatment with both ivermectin and moxidectin is now estimated at: a. 0-2 weeks b. 4-5 weeks c. 8-10 weeks d. 12-16 weeks 4. Without effective worming treatments the only way to manage parasite burdens on yards with multi resistant parasite strains will be to (select all that apply): a. Move horses to fresh grazing without resistant parasites. b. Apply a broad spectrum parasiticide to pasture to kill infective eggs larvae in the environment. c. Minimise grazing time for all horses. d. Reduce stocking densities. 5. Reduction tests measure whether a worming treatment has been effective. How long after a worming treatment should they be carried out? a. The day after treatment b. 10-14 days after treatment c. 4 weeks after treatment d. 8-12 weeks after treatment
RAMA C Questio PD Septem ns b 2023 E er TN
6. Regular worm egg counts in horses are predominantly used to monitor: a. Encysted and egg laying stages of redworm. b. Adult egg laying redworm and ascarids. c. Adult egg laying redworm, tapeworm and ascarids. d. Adult, egg laying redworm, pinworm, tapeworm and ascarids.
7. Equisal tapeworm tests can be used to detect tapeworm: a. Only in adult horses b. In all horses from 4 weeks old c. In any age of horse once weaned d. In horses with low worm egg counts 8. Studs are most influential in the development of wormer resistance because (select all that apply): a. Young horses under four years of age generally require more frequent treatments than adult horses b. Proactive treatment of foals is recommended between the ages of two months to eight months old. c. Worms are a transmissible disease that go with horses to training facilities and new homes. d. There is generally a need to target a broader range of parasites in horses under four than in adult horses. e. Parasites prefer well bred horses 9. At what time of year would you consider blood testing and/or treating for the possibility of encysted stages of small redworm in all horses? a. Spring and Autumn b. Late Autumn/Winter c. Every Season d. It doesn’t matter when but at least annually 10. Poo-picking is one of the best ways to break the lifecycle of parasites mechanically and reduce our reliance on chemicals. What is the minimum frequency for good parasite control? a. Twice a day b. At least twice a week c. At least every two weeks d. At least every two months
SUBMIT YOUR ANSWERS ONLINE AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION. 46 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
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ETN | WORM CONTROL
The worm has turned
Horse owners now understand that an holistic approach is needed for effective worm control. Retailers are well-placed to help make that happen, whether or not they employ animal health advisors (RAMAs/SQPs). Use moxidectin for the longest expected egg reappearance period
Equest from Zoetis is an oral gel containing moxidectin for single dose control of roundworms - including encysted larval stages of small redworms, and bots. It’s available in a 700kg syringe and, together with Equest Pramox, has the longest expected egg suppression period (13 weeks) for small strongyles of any equine wormer currently available. Equest and Equest Pramox are the only products available to treat for encysted small redworm in a single dose. Equest Pramox is an oral gel containing moxidectin and praziquantel for single dose control of all three species of tapeworm, roundworms - including encysted larval stages of small redworms, and bots. Equest and Equest Pramox are licensed for use in breeding, pregnant and lactating mares and have been shown not to adversely affect the fertility of mares.
WHAT TO STOCK TO HELP WITH WORM CONTROL
• Worm egg count test kits. • Electric fence posts, tape and energisers for paddock rotation and resting. • Scoops, rakes and wheelbarrows for poo-picking. • Sturdy work gloves for paddock management jobs. • A few basic smallholder products such as sheep blocks/licks and feeders for customers able to keep a few four-legged, woolly paddock cleaners. • If you don’t employ a RAMA/SQP, have information handy to give to customers who ask about worming. You could, for example, point them towards the educational websites by companies such as Westgate Labs, Virbac or Zoetis. • If a customer is concerned about their horse’s health, always suggest they contact their vet.
New, improved packaging
Equimax, the equine wormer brand from Virbac, is now presented in improved packaging with less plastic and a recyclable cardboard box. “The new cardboard component is a substantial step forward making the new packaging more environmentally friendly,” said Sabrina Jordan, Virbac’s equine product manager. “This new Equimax packaging has a fresh new look and is now available at wholesalers.” Equimax treats roundworms, bots and all three species of tapeworm in a single dose. To make worming stress-free and avoid the risk of under-dosing, it’s available in an easy-tohandle ergonomic syringe to treat up to 700kg bodyweight, says Virbac.
48 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
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ETN | WORM CONTROL
Let’s get customers talking Award-winning registered animal medicines advisor (RAMA) Georgia Willerton explains how communicating with horse owners is crucial to her work.
A
focus on anthelmintic [wormer] resistance and targeted worming is shaping Georgia Willerton’s career as an AMTRA registered animal medicines advisor (RAMA). Her endeavours were recognised earlier this year when she won an award presented by AMTRA* for the best equine and companion animal student RAMA. Georgia began working at TFM Country Store in Whisby, Lincoln, while completing a BSc in animal behaviour and welfare at the University of Lincoln. “It was a great honour to receive the award, but it really reflects our team ethos here at TFM Country Store, where we have a strong rota of AMTRA trained RAMAs on-site, across all species,” she says. “I was very much encouraged to become part of that RAMA team, having Michael Seals, AMTRA chairman, presents Georgia Willerton worked at the store for a few with her student RAMA award. years while studying for my degree.” Georgia wanted to become and associated concerns over worming a fully qualified AMTRA RAMA primarily to drugs losing efficacy due to incorrect or help animals. unnecessary treatments. “This was also the main reason for As one of the team helping run TFM undertaking my BSc, as well as embarking Country Store’s on-site worming laboratory, on other training,” adds Georgia, who Georgia undertakes equine worm counts. has since completed a canine nutrition “It’s a vital service, and is so beneficial to qualification and continues to study the keep track of the worming history, helping links between behaviour and nutrition. us to tailor which wormer, if any, needs to be given to that specific animal. We can also look at the whole yard for any trends,” TESTING AND TAILORING she explains. When it comes to horses, Georgia is Georgia adds that testing is a great especially focused on equine worming –
50 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
resource for her and her fellow RAMAs from a resistance point of view – and it’s also been welcomed wholeheartedly by many owners. “It’s great to get them involved, and increasingly we find they’re not only saving money, time and resources by reducing worming, but also learning so much more about their horses in the process,” she says. “The majority of horse owners coming into our store now complete these counts and get reminders for when another is due, making it even easier and more convenient for them, at the same time reducing the risk of resistance.” Georgia says her qualification as a RAMA enables her to help her customers better understand the products they are using, and how best to use them. “Many customers will have been told which product they should go with as someone else has used it, but not many have thought about which product would actually be right for them and their animal,” she says.
BECOMING A RAMA
Georgia was part of the cohort training for their RAMA qualification during Covid-19, with most tutorials taking place online. “AMTRA really made the online training as smooth and accessible as possible during this period, but my one regret is that I could not take part in the in-person twoday course that prepared us for the exams,” she says. “I know from my colleagues how helpful this is, not just for their exams but their ongoing education. This is why I’m so active with the CPD available to me now. “So far, all the CPD I have completed has been very helpful in furthering my knowledge and enabling me to grow confidence, while imparting that knowledge WWW.EQUESTRIANTRADENEWS.COM
WORM CONTROL | ETN
Georgia Willerton says that testing for worm burdens has been wholeheartedly welcomed by her horse owning customers.
“Customers are not only saving money, time and resources by reducing worming, but also learning more about their horses in the process.” and advice to our customers. I really appreciate the variety of CPD available,” she adds.
TALKING TO CUSTOMERS
Georgia says this ongoing training and development not only helps her build and update her technical knowledge and updates on specific medicines, but also helps her to understand the important dynamic between RAMA and horse owner. “Communication is highly valuable. It’s essential to explain [to a customer] why something would be best for their animal
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over something else. That is the core to being a successful RAMA,” she says. “Being an AMTRA RAMA is not only allowing me to enhance my knowledge through the initial training and CPD, but also helps me develop my skills as an advisor and communicator,” she adds. Stephen Dawson, AMTRA’s chief executive, says, “We were delighted to recognise the achievements of Georgia and her fellow award winners, particularly when they had to adapt to different training practices during the Covid-19 pandemic. “It is testament to their dedication
and hard-work and really reflects the commitment that we see from registered animal medicines advisors across the country.” *AMTRA, the Animal Medicines Training and Regulatory Authority, monitors the RAMA qualification which enables holders legally to prescribe and supply drugs such as equine wormers. RAMAs must undertake CPD (continuing professional development) to maintain their qualification. To help them achieve this, ETN publishes AMTRA accredited RAMA CPD features and quizzes.
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 51
ETN | RUGS AND CLIPPERS
Well wrapped for winter Technical fabrics, stunning designs and innovative features abound as a new season’s rug collections come to market. OCEANS OF PROTECTION
An amazing RRP
Gallop’s improved Trojan X High Performance waterproof fly rug is back in stock - and it’s RRP is under £60. The versatile rug comes in attractive but hard-wearing 1,200 denier outer rip-stop material. A 200 denier mesh encourages air flow from the lower part of the neck across the body. The design is geared towards the UK’s unpredictable seasons to ensure the horse stays dry but ventilated if temperatures rise. Three double Velcro fastenings secure the neck while two clip straps fasten the front of the rug. The generous shoulder pleat allows freedom of movement and a comfortable fit for wider horses. Cross-over surcingles allow for full adjustment to suit all shapes and sizes. There are also elasticated leg straps and a large, protective waterproof tail flap – the tough material being a great feature for those who like to scratch their bums, says Gallop. “This smart but practical rug comes in a run of sizes 6’ to 7’ with the amazing RRP of £59.99,” says Gallop’s Amy Richards. “In true Gallop style, it has the best price tag on the market for the consumer to purchase this top-end quality rug, continuing our commitment to making all our products affordable.”
RIDING HIGH
The Bucas Freedom Riding Rug is a lightweight, durable, all-weather sheet which fits over the horse’s back to keep him dry and warm during exercise. The rip-stop outer provides optimum breathability and waterproofing. Inside is a staydry, antibacterial lining. There are reflective strips on the tail flap and at the rear of the rug. Bucas is distributed in the UK by Zebra Products. 52 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
With a choice of linings and insulations, the Bucas Atlantic Turnout range offers protection across a broad range of temperatures. The rugs’ robust ballistic nylon outers have a silky Dermocare lining with wicking and stay-dry properties to help keep the horse comfortable and the coat smooth and soft. The Atlantic has a Click’n Go front closure with magnetic Snap-lock. Fit is enhanced by shoulder darts; there are cross surcingles, leg straps and a tail flap too. The nylon shell has a waterproof, breathable coating. Insulation choices are 50g, 200g and 400g. The Atlantic Turnout has attachments for a neck cover and connection points for use with Bucas quilts and coolers.
Give it some kudos The LeMieux Kudos rug has an innovative front cut and front neck pads for comfort and movement, especially when grazing. In addition, a two-part skirt system, as well as deep shoulder gussets, helps prevent tension around the rug’s front. A central panel self-rights the rug and provides maximum protection from the elements, says LeMieux. An angled front closure system distributes pressure, helping to prevent rubbing on the point of shoulder and across the chest. The Kudos has a 1,680 denier ballistic weave waterproof outer with reflective strips, a bonded fill and a silky nylon lining which is anti-static and antibacterial. Compatible with LeMieux liners, a detachable neck is included.
WWW.EQUESTRIANTRADENEWS.COM
RUGS AND CLIPPERS | ETN
MADE FROM RECYCLED GOODS
For winter 2023, WeatherBeeta is launching the WeatherBeeta Green-Tec 1200D Detach-A-Neck. The super-strong waterproof, breathable turnout has a 1200 denier ripstop PCR outer and a 150 denier PCR fabric lining - both made from recycled bottles. More than a quarter (27%) of the PU waterproof coating on the outer material is made from recycled camera lenses. The rug has a quick clip front closure for maximum adjustability, traditional side gusset for natural movement and a large tail flap for extra protection. This durable and breathable rug is liner compatible, not only offering versatility for cooler days but extending the Green-Tec collection as the liners are made from recycled bottles. Your customers can also check out the WeatherBeeta Green-Tec Fleece Cooler and Green-Tec Fleece Zip Dog Coat, perfect for their four-legged friends after exercise or a bath.
Off-the-peg customisation
The TitanTrio Complete 4 in 1 from Premier Equine is a new concept in rugging that allows for simple customisation according to the changing weather all year round. The rug is available in a full range of sizes and comprises a basic 100g lightweight, fully waterproof turnout, to which liners (200g, 300g and 450g each) are added as needed to increase warmth. The 1680 denier ballistic nylon outer is breathable to allow the horse to regulate his temperature, and the rug is designed to be antibacterial and antistatic. There are also two snug-fit neck covers included in the system. The rug can be used in the stable, too, offering complete versatility and excellent value for money. It also comes with a complimentary zipped storage bag.
Looking divine
Divine Deer is the latest limited-edition print to join Hy Equestrian’s rug range. Available as a 200g fill StormX Original rug with a combi neck, it has a 600 denier ripstop and waterproof outer, twin buckle chest fastenings and adjustable surcingles and leg straps. Matching socks, dog coats and beds, grooming bags and boot bags are available. “Divine Deer gives a real country vibe, and the moss green and merlot are perfect autumnal colours,” says Hy Equestrian brand manager Rebecca Howsam. Hy Equestrian is available from Battles.
PREPARE TO CLIP
Lincoln Pre-Clip Shampoo is a deepcleansing preparation product. Natural extracts of witch hazel and rose water clean and tone the skin and coat ready for a smooth clip. Once clipping commences, Lincoln Clipper Oil keeps blades lubricated. The fine oil contains an antibacterial agent too. Lincoln is available from Battles.
WWW.EQUESTRIANTRADENEWS.COM
EYE-CATCHING AND AFFORDABLE
Rhinegold has some eye-catching new fleece designs at competitive RRPs. Rhinegold Full Neck Fleece Rugs have a fresh stripe pattern – in black, turquoise and grey - to complement the rest of the range. Great for after-exercise cooling, travelling or stable wear, this fleece comes in sizes 4’6” to 7’3”, RRP £33.50. The classic Rhinegold Show Fleece with luxury fur-wrapped collar comes in new colours too. Your customers can choose from black, navy, red or grey. Sizes are 4’6” to 7’3”, and the RRP £44.95. Rhinegold is available exclusively from Snowhill.
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 53
ETN | OPINION
In the hot seat
With John-Henry Welton, managing director of Tower Farm Saddlers which has shops in Rugby, Warwickshire, and Earls Barton in Northamptonshire. their first hat or body protector. There is something about equestrianism that evokes a joy that you don’t seem to see in other sports and hobbies.
And the worst?
It’s challenging to completely switch off when you know that a crisis at either branch will result in a phone call.
Is the cost-of-living affecting your customers’ shopping habits? John-Henry Welton: “Equestrianism evokes a joy that you don’t see in other sports and hobbies.”
How did you come to be in the role?
My parents, Henry and Prue Welton, founded Tower Farm Saddlers in 1970. I have always been passionate about the family business and after working in a number of different roles post university, I decided that it was where I wanted to be. So, I approached Prue and Henry with a list of ideas and a plan - and the rest is history.
Does running a family business bring with it extra pressure and expectation?
Pressure comes with running any business, but it is definitely heightened when you have a financial stake in the company and doubly so when your family are also invested. For myself, though, I would say it is more like a feeling of increased responsibility. It would be difficult to completely ignore the fact that the performance of the business directly affects the earnings of your siblings and mother [Henry Welton died in 2015], even if it was not a relied-upon source of income for any of the above. The business thrived under Prue and Henry’s leadership, so I can’t help but feel some expectation, although it is mostly self-imposed. Generally, the family all want the business to do well and are very supportive.
Without question. As often is the case in more challenging times, spontaneous purchases reduce and everyone is watching the pennies far more closely. Rather than just cutting back on the extras and the non-essentials, as might have been the case in other tough times, I would say inflation has caused many people to become laser-focused on prices.
You’re a regular visitor to BETA International. What do you and Tower Farm Saddlers get out of the trade show?
Mostly for us, it’s a very good opportunity to work on business relationships, whether that be by ironing out challenges, building goodwill or finding new companies to deal with. BETA International is also a great setting to do a bit of internal assessment and reflect on what your own company might need over the next 12 months.
Do you think retailers should be more supportive of events and campaigns run by and for the trade?
It is true that sometimes we could be more supportive, but each business has to
evaluate all expenses to ensure profitability for the good of its staff and to ensure longevity. The onus must be on the organisers and the associations to make the events more essential. To begin with, timing and location are absolutely key.
Will independent equestrian retailers with brick-and-mortar stores still exist in ten years’ time? I would say yes, although it certainly isn’t a sure thing for any of us. There are a lot of factors that will have a huge influence, such as whether or not the government makes changes to business rates to ensure that physical stores are not massively over-paying when compared with online retailers. In addition, the whole equestrian industry relies on riding schools, and how well they stand up to the challenges they face will affect us all.
Which achievement during your working life has made you most proud?
I’m most proud of how I, and the whole team at Tower Farm Saddlers, managed when we received the devastating news of my father’s brain tumour. Suddenly the business lost two fundamental leaders; but instead of dwindling, we adapted, re-trained, refocused and managed to grow.
How do you like to relax at the end of a busy working week?
By spending time in a park with my two dependents - Eliza, my five-year old daughter and Ruby, my six-year-old black Labrador.
What’s the best thing about your job?
Seeing families come into the shop to get their child fitted for
Tower Farm Saddlers is a family business founded in 1970 by John-Henry Welton’s parents, Henry and Prue Welton.
54 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Inflation has caused shoppers to be laserfocused on prices, says John-Henry.
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ADVERTISEMENT FEATURE | ETN
Vital forage – but make it healthy Feeding an appropriate forage is paramount for supporting respiratory and gut health
O
ne of the main concerns owners have about domesticated horses is the environment they are kept in. A mixture of broken-down plant material, fungal and mould spores, bacteria and microorganisms from hay and bedding can lead to an incredibly dusty environment, which in turn can lead to respiratory disease and poor performance. In the 1970s, the late Mark Westaway became increasingly concerned about this issue and decided to make a dust-free forage specially designed for the horse to improve health and support performance. HorseHage is harvested from specifically grown grass leys or alfalfa, cut at an optimum stage of growth for maximum quality. Nutrient, fibre and moisture levels are consistently reliable, and the method of packaging inhibits the growth of bacteria, fungi and moulds within the product. HorseHage is low in sugar and starch but high in fibre, making it suitable for all horses. It is 100% natural and never re-bagged, and, once opened, a bale will last for five to seven days. It contains no additives, mould inhibitors, flavourings, molasses or inoculants, and it carries a quality guarantee and BETA NOPs and FEMAS certification. HorseHage comes in four varieties – Ryegrass, High Fibre, Timothy and Alfalfa – allowing owners to select the product most suitable for their individual animal.
The Moillichaff range
Mollichaff offer a range of high-quality chaffs to add fibre to your horse’s diet and complete fibre feeds which contain all the vitamins and minerals needed. They are made from top-quality, dust-extracted straw and blended with a variety of ingredients to
Mollichaff Veteran
A tasty, fortified, high-fibre forage blend chaff for older horses who need a little more from their feed. • A soft, short chop ideal for horses who struggle to chew • High oil for condition, shine and slowrelease energy • Contains linseed, which is rich in Omega 3, and nettle, which is high in antioxidants, for healthy skin and coat • Added mint helps stimulate appetite
HorseHage High Fibre
Made from a selected mix of ryegrasses that have been allowed to mature to attain high-fibre, low-protein and lower-energy levels. • Generally suitable for all riding club and Pony Club horses, native ponies, veterans and equines who are resting or convalescing • A good-quality source of fibre to complement the diet of horses at rest and in work • Dust free to support and maintain respiratory health
HorseHage Timothy
Made from Timothy grasses and perfect for good-doers and equines prone to laminitis. Low in sugar and protein and high in fibre, with an enticing aroma and taste. • Generally suitable for all leisure horses and ponies, native ponies, veterans and those who are resting or convalescing • Good source of fibre for fussy feeders • Dust free to support and maintain respiratory health
make this a tasty option. Mollichaff’s uncompacted short, chopped texture makes it easy to store and use. Adding high-quality fibre, such as Mollichaff, to the diet will help support the digestive system. Mollichaff comes in 12 varieties, each of which has an economical price point and is BETA NOPS and UFAS certified.
Mollichaff HoofKind Complete
A complete cereal-free feed that’s high in fibre but low in starch and sugar. • Specially formulated for good doers, fizzy horses, those prone to laminitis and horses at rest or in light work • Provides low levels of high-quality protein and restricted calories for controlled energy • Added biotin for hoof growth and is supplemented by vitamins and minerals • Has added antioxidants for good health
For more information, visit horsehage.co.uk
Mollichaff Light Molasses Free
A low-sugar, low-starch, high-fibre option for all horses and ponies in all levels of work. • Suitable for equines needing a low-sugar, low-starch, caloriecontrolled diet, such as overweight horses and ponies and those prone to laminitis • Ideal for horses and ponies showing signs of gastric discomfort • Can be fed as a partial hay replacer to reduce calorie intake • Free from molasses, alfalfa, cereals and preservatives
Scan here, to enter the trade portal.
ETN | ETN REPORTING
TURNING BACK THE PAGES…
For more than four decades, ETN has reported on the equestrian trade. Here’s the news, people and products that were making headlines this month five, ten, 20 and 30 years ago. In September 2018, ETN reported:
Probiotics International, supplier of the Protexin brand of probiotic supplements, was acquired by Archer Daniels Midland Company (ADM) in a £185 million deal. The new company became ADM Protexin. Clothing label Joules posted an 18.4% rise in revenue for the 52 weeks to the end of May with sales of £186 million. NAF launched The Clean FIVE Sport Log Book for YEARS competitive riders across AGO... all disciplines to record their horses’ feeds and supplements. The aim was to log the batch number of each product used in case of testing. Laura Cackett joined Blue Chip as the feed company’s commercial director. She’s been UK business manager at Horseware for 12 years, before joining Matchmakers International and then Harry Hall where she became brand and innovation director.
In September 2003, ETN reported:
20 YEARS AGO...
The BETA Feed Committee fought off a proposed European directive which would have forced manufacturers to declare feed ingredients in percentages. BETA said the move would risk commercially sensitive formulae, many of which had taken years to develop. There would also be huge re-packaging costs. During parliamentary debates on The Hunting Act (which became law the following year), MPs rejected an amendment that would have compensated people and businesses which relied on hunting in the event of a ban. Following its acquisition by Mars Inc, Spillers Speciality Feeds combined with Mars UK’s Winergy brand to become Effem Equine. Jeremy Brereton stayed on as managing director. Barbara St James was appointed sales manager of Puffa UK; and Steve Appleby left Pets at Home to manage Robinson’s new 24,000 sq ft superstore in Haydock, Lancashire.
56 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
In September 2013, ETN reported:
Salmon horse grooming brushes were re-branded Equerry by Vale Brothers who had acquired the rights to manufacture and marketing the range. Phil Duff resigned as managing director of Ariat Europe – and promptly assured the trade that he wasn’t about to retire. Ariat TEN was originally introduced YEARS to the UK and Europe and AGO... managed by Phil’s SMD Group which went on to be acquired by the American footwear and apparel company. One retailer wrote to ETN of her “extreme shock” at the news of Phil’s resignation; another was “seriously concerned about the future prospects for Ariat.” Research undertaken at the Royal Agricultural College indicated that Likit stable toys can help lower horses’ stress levels and thereby reduce stable vices such as weaving. Horsemasters Distribution, distributor of the Mountain Horse range, was offering retailers a new webmarketing package. Among the highlights was a ‘lifestyle video’ of riders galloping on a beach.
In September 1993, ETN reported:
ETN reported a “worrying hike” in saddlery imports. Speaking from Walsall, Geoff Fieldhouse of Fieldhouse Saddlery said: “The public is looking harder at value for 30 money. Retailers are going to have YEARS to offer more choice like they do AGO... on the continent.” Hugh Bayliss of wholesaler Saddlery Trade Services added: “We’re buying things from abroad which you simply can’t get in this country anymore.” Moves towards bar coding was gathering pace. Wholesalers Challenger and Westgate and saddle-maker E. Jeffries were among the companies in “advanced stages of planning” to incorporate the system. BETA was to run a bar coding course. Show jumper Vanessa Roberts was putting her experience in the saddle to good use. Having graduated in industrial design and technology from Loughborough University, she was about to start work at Thorowgood Saddlery in Walsall. Her first project, she said, would be to develop a synthetic show jumping saddle. She’s now Vanessa Fairfax of Fairfax Saddles. The Driza-Bone craze showed no sign of slowing down. The brand sponsored the Australian cricket team on their UK tour that summer, with top Aussie players Matthew Hayden and Steve Waugh appearing clad in their stockmen’s coats in ETN.
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play to win Everybody LOVES prizes and for October, November and December 2023 we’re launching Dodson & Horrell - PLAY TO WIN
Buy a minimum of 5 Bags of either Pasture Mix, Build Up Conditioning Mix and Sixteen Plus Mix and you’ll receive D&H Play To Win scratch cards for your customers when they purchase a bag of Pasture Mix, Build Up Conditioning Mix and Sixteen Plus Mix
£1 OFF PER BAG (Trade Exclusive)
Pasture Mix
Sixteen Plus Mix
A fully balanced combination of science and taste that has fuelled horses/ponies for generations
The ideal high calorie solution for your veteran
Pasture Herbal Blend
Digestive Support
Build Up Conditioning Mix The ideal way to help with weight gain in a controlled, slow release way
Joint Care
Supports weight gain
Low Protein
Maintains Condition
Muscle & topline development
Garlic, Mint and Carrots
Supports Immunity
Hindgut & recovery support
Oat-grain free
HOW DO I GET INVOLVED? Please order through your nominated wholesaler or direct account. Unsure who your account manager is? Call our orders team on 01270 782236 or email enquiries@dodsonandhorrell.com. There will be one scratch card per bag but you must order 5 or more of either Pasture Mix, Build Up Conditioning Mix and Sixteen Plus Mix. Offer runs October 1st to December 31st 2023.
Stock can be ordered from Monday 18th October through to December 31st 2023 with the £1 off, whilst stocks last.
www.dodsonandhorrell.com
BETA INTERNATIONAL
Main sponsor
TRADE SHOW 10TH - 11TH SEPTEMBER 2023
Your official show preview… INSIDE • • • •
Exclusive floor plan and exhibitors’ list Show catalogue Tips to make the most of your visit Show offers
PLUS
YOUR FREE BETA International 2023 catalogue
WELCOME TO THE SHOW | BETA INTERNATIONAL 2023
Welcome to the show... Your essential guide to visiting BETA International 2023.
WWW.EQUESTRIANTRADENEWS.COM
LOCATION
Hall 2, NAEC Stoneleigh, Warwickshire
POST CODE FOR SAT NAV CV8 2LG
DATES AND OPENING TIMES
Sunday 10th September 9.30am – 17.30pm Monday 11th September 9.30am – 17.00pm CONTINUED OVER THE PAGE
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 61
BETA INTERNATIONAL 2023 | WELCOME TO THE SHOW ADMISSION/REGISTRATION
Registration is free and available via the BETA International website (beta-int.com). Admission to the show is free to eligible visitors and there is no charge for those not pre-registered.
EATING, DRINKING, NETWORKING
Meet colleagues and contacts in the Coffee Shop or Strollers Restaurant (in the entrance to the halls).
TOILETS
There are plenty of loos within the halls.
WI-FI
There’s free Wi-Fi within the exhibition halls. Visitors should log on to NAEC_Public and enter their email address.
GETTING THERE
NAEC Stoneleigh is easily accessible by road, rail or air. BETA International operates a free shuttle bus service from local hotels and the nearest airport and railway station on show open days.
CASH MACHINES
There are no cash machines on site, but several local garages have them.
CAR PARKING
ANY QUESTIONS?
Free parking is available to all exhibitors and visitors during show opening hours. Please follow the signs when you arrive. The NAEC Stoneleigh traffic team will also be available to direct you.
HOTELS
BETA International’s friendly organising team is always ready to help with any queries, no matter how small. Find the contact details at www.beta-int.com
There are plenty of hotels, across a range of budgets, in close proximity to Stoneleigh. There are also many camping and caravan sites locally – plus some excellent restaurants offering takeaway and delivery services.
BETA International by numbers
44 years show established
2
THE ORGANISERS
BETA International is organised by Equestrian Management Consultants (EMC), the commercial arm of the British Equestrian Trade Association (BETA) Group. EMC also publishes ETN.
8
10
years of Neue Schule’s main sponsorship
days the show runs
130+
2
10,000 car parking spaces at NAEC Stoneleigh
m 5 . £1
categories of Best Stand Awards
exhibitors
1,000 hotel rooms within tenminute drive
62 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
50
categories of New Product Awards
Subsidy for BETA members visiting on two days in £s
£ NAEC Stoneleigh invested in 2018 upgrade
50+
products in the New Product Showcase
2
catering outlets at NAEC Stoneleigh
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STRAW PELLET BEDDING
The next big thing in equine bedding...
BIG bedding benefits for your customers • Super Absorbent • Healthy • Economical • Low waste • Easy to use • Small muckheap
BIG Bedmax benefits for Retailers • Quality assurance • Dependable supply • Full Sales & Marketing support
Find out more about Strawmax and locate your nearest supplier at
strawmax.co.uk
01668 213467
BETA INTERNATIONAL 2023 | SHOW TIMETABLE
BETA INTERNATIONAL 2023 WHAT’S ON Seminar Theatre SUNDAY 10TH SEPTEMBER
10.30 - 10.50 Claire Williams – Executive Director, BETA – The industry landscape, size & value of the GB Equestrian market 10.55 - 11.45 Kate Hore RNutr (Animal), R.Anim.Technol (Cert) - Head Nutritionist, NAF – Equine Digestion – An Overview - 6 AMTRA CPD points, Vetpol certified 11.50 - 12.20 The Society of Master Saddlers – Working together - panel discussion 12.25 - 12.45 Heather Hyde - Neue Schule, Director & Company Founder – The Neue Schule Academy 12.50 - 13.20 Claire Shand – Marketing Director, Westgate Laboratories – What is CANTER and how is it working to address anthelmintic resistance – 4 AMTRA CPD points, Vetpol Certified
16.00 - 16.45 Hosted by Sarfraz Mian BEM, CEO Neue Schule Ltd – Talking Business
12.25 - 12.45 Heather Hyde - Neue Schule, Director & Company Founder – Supporting Retail
16.50 - 17.30 Society of Master Saddlers Prize Giving BETA International Best Stand Awards BETA International New Product Awards sponsored by ETN
12.50 - 13.20 Claire Shand – Marketing Director, Westgate Laboratories – ECO Toxicity & managing a horse after worming – 4 AMTRA CPD points, Vetpol Certified
MONDAY 11TH SEPTEMBER
10.00 - 10.15 Claire Williams - Executive Director, BETA – Safety Standards and changes
13.25 - 13.55 Jason Li- Head of Sports, Department for Business & Trade - Beijing – The Chinese market and its opportunities
10.20 - 10.50 Chosen Charity - here4horse – The changes we all face in horse welfare today
14.00 - 14.40 Rhea Freeman - Rhea Freeman PR – Influencers & sponsors
15.10 - 15.30 Exhibitor Zone - Presentation by Lite My Ride
10.55 - 11.45 Kate Hore RNutr (Animal), R.Anim.Technol (Cert) - Head Nutritionist, NAF – Equine Hoof Management Inside & Out - 6 AMTRA CPD points, Vetpol certified
14.45 - 15.05 Exhibitor Zone - Presentation by Omega Alpha Pharmaceuticals Inc
15.35 - 15.55 Exhibitor Zone - Presentation by EHOSS EHOSS Forage & Reusing Platforms
11.50 - 12.20 The Society of Master Saddlers – Working together - panel discussion
13.25 - 13.55 Sara Blackshaw - Sara Blackshaw Consulting – Top tips for merchandising to increase sales 14.00 - 14.40 Rhea Freeman - Rhea Freeman PR – Influencers & sponsors 14.45 - 15.05 Exhibitor Zone - Presentation by Equidaw of London - Introducing the Natural and Innovative way to cool horses whilst travelling and post exercise
64 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
15.10 - 15.30 Exhibitor Zone – Presentation by Trickle Net Subject to change
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...it works ! FENCEMAN FENCEMAN
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BETA INTERNATIONAL 2023 | NEWS
The show that’s run by the trade, for the trade… More than 40 years ago, the British Equestrian Trade Association (BETA) launched an equestrian trade exhibition. The plan was to generate income for the trade association’s work and provide a trading and networking hub for equestrian retailers, distributors and manufacturers. What was then known as the BETA Travelling Trade Fair took to the road in 1980 as 20 suppliers displayed their wares and met retailers in hotels around the UK.
At the end of each day’s trading, they all piled onto coaches to head for the next venue, their stands and samples following by lorry. As the show grew, it moved to Doncaster and Sandown racecourses, finally settling at the NEC, Birmingham in 1995. Twenty-five years later, BETA International moved to the NAEC Stoneleigh, by now a sophisticated exhibition centre.
ALL IN A GOOD CAUSE
better life for horses,” said Claire Robinson, chair of trustees at Here4Horses. Here4Horses will have a stand, donated by the organisers, at BETA International. Representatives from the charity will also give a presentation about its work in the BETA International Seminar Theatre.
Here4Horses is the chosen charity for BETA International 2023. At the show, the Co Durham based organisation will explain how its volunteer team of experts is keen to work with equestrian companies to achieve better lives for horses and ponies everywhere. Here4Horses concentrates on caring, practical and educational action to create a happy and fulfilling existence for all equines. Its philosophy aligns with many businesses’ efforts to promote their equine welfare credentials. “We’re delighted to have this opportunity to network with equestrian businesses – and look forward to exploring practical ways to collaborate, in pursuit of a
Take a free ride Visitors heading to BETA International from the nearby airport, railway station and hotels can complete their journeys with a free coach ride. Vehicles are supplied by Johnsons Quality Coach Company. A complimentary shuttle service will transfer visitors from the Chesford Grange and Holiday Inn (both in Kenilworth), Woodland Grange (Leamington Spa) and DoubleTree Hilton (Coventry) hotels to the show in the morning, and back by late afternoon. Coaches will also take BETA International visitors from Coventry railway station to the show, and back, on a free rotational service running every 15 minutes. Coventry station is just five miles from the NAEC Stoneleigh. For those flying into Birmingham International
Organising team The BETA International organising team is based at Stockeld Park in Yorkshire, home of the BETA Group. Claire Williams is BETA’s executive director, Jackie Woolley is the show’s operations manager, Fiona Dagger heads up stand sales and Claire Thomas – for 18 years BETA International’s organiser until her retirement last year – has returned this year as a consultant. Neue Schule, BETA International’s main sponsor and longest-standing commercial partner, has been in place for a decade. Sarfraz Mian, Neue Schule’s CEO, became chairman of the BETA Trade Fair Committee earlier this year. His committee advises on and guides the overall direction of the show which continues to be run by the trade, for the trade.
WIN £100S WORTH OF PRIZES
Airport, a 14-minute train journey (costing £3) takes them to Coventry railway station where they can jump onto a free BETA International coach. “We wanted to make it easy for visitors to travel by train which is such an environmentally-friendly and relaxing option,” says Claire Williams of BETA. “Our free coach service completes the last link of the journey to the door of BETA International. Visitors arriving at the show by car have free parking on hard-standing close to the exhibition centre.
Everyone who visits BETA International will be in with a chance of winning one of two hampers containing a range of exciting prizes donated by BETA International and its exhibitors. In addition there will be a chance of winning high value devices in the show’s Big Tech Giveaway on both show days. A draw will be made at intervals over both days of the show. Winners will be invited to collect their prizes on the day. Each visitor to BETA International is automatically entered into both prize draws.
With Many Thanks to Our Exhibitors
66 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
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NEWS | BETA INTERNATIONAL 2023
Earn, learn and debate Experts from across the equestrian industry are lined up to present a series of talks in the BETA International Seminar Theatre. Sessions are free to attend, and the Seminar Theatre is within the exhibition halls. The speakers are experts drawn from across the equestrian industry with a brief to enhance BETA International visitors’ businesses. Some of the seminars are accredited by AMTRA with CPD points awarded to RAMAs/SQPs* who attend; some enable members of the Society of Master Saddlers (SMS) to earn CPD allocation; while other seminars will be useful to anyone running or working in an equestrian business. Speakers giving seminars with AMTRA CPD points available include eminent equine nutritionist Kate Hore of NAF with
THE STAGE IS SET…
NAEC Stoneleigh, the venue for BETA International 2023, is an exhibition and events centre based at Stoneleigh Park, Warwickshire. The vast site, with 10,000 square metres of indoor space (a professional football pitch is around 7,000 square metres) and 250 acres outdoors, hosts more than 300 fixtures and conferences each year. NAEC Stoneleigh is part of the Grandstand Group runs the Horse of the Year Show (HOYS). Grandstand took over the running of the events venue at Stoneleigh Park from the Royal Agricultural Society of England (RASE) in 2013. Five years later, NAEC Stoneleigh was the subject of a £1.5 million investment across its exhibition halls and conference facilities. More parking on hardstanding was created; there’s now free parking for more than 10,000 vehicles on-site. More recently, a new exhibition hall has been added. Hall 2a is located next to Halls 1 and 2. NAEC Stoneleigh’s ample outdoor
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an informative but lively approach to feeding horses. Also enabling RAMAs/SQPs to accrue CPD points, Claire Shand from Westgate Laboratories will present on the urgency of addressing wormer resistance and the environmental challenges of managing horses post-worming. ‘Working together’ is the topic of a panel discussion, hosted by the SMS to look at how saddlery fitters can work with other paraprofessionals to achieve comfortable, happy horses. Another highlight in the BETA International Seminar Theatre will be world-renowned bits and bitting expert Heather Hyde of Neue Schule as she cleverly combines science with equitation. Other speakers include retail consultant Sara Blackshaw on how merchandising can increase sales; while social media guru Rhea Freeman will discuss influencers and sponsorship.
BETA’s Claire Williams presents the latest on riding hat standards, as well as an update on the size and value of the UK equestrian market. Talking Business, BETA International’s answer to the BBC’s Question Time, makes a welcome return as key industry figures debate hot topics hosted by Sarfraz Mian of Neue Schule. Opportunities in the Chinese market will be revealed by Jason Li, head of sports at the Department for Business & Trade, Beijing. Those who care about safeguarding equine welfare to protect our trade’s future will want to hear from BETA International’s chosen charity, Here4Horses. The BETA International Seminar Theatre is also the setting for the show’s awards ceremonies which take place on Sunday 10 September. Everyone is invited to find out who wins BETA International Best Stand Awards and New Product Awards, sponsored by ETN. There will also be an on-stage prize-giving for the SMS saddlery competitions. See the full BETA International Seminar Theatre timetable on page 64 *SQPs/RAMAs are qualified to supply and prescribe certain animal medicines such as equine wormers. In order to maintain their qualification, RAMAs/SQPs must accrue a given number of CPD points. RAMA/SQP training and qualification is managed and monitored by AMTRA (the Animal Medicines Training and Regulatory Authority).
space has enabled it to hold events such as outdoor exhibitions, festivals and product demonstrations. Its huge all-weather outdoor arena, grassed Grand Ring and 100 permanent stables also host equestrian competition. Indoor and outdoor events held at NAEC Stoneleigh cover a lively mix of sectors for both consumers and trade. Recent years have seen an influx of motor trade meetings and conferences. Names like Vauxhall, Aston Martin and Jaguar Land Rover being associated with the local area has provided a rich supply of business. Among NAEC Stoneleigh’s longest-standing clients are the historic motorsports show, Race Retro, and the World of Park Home and Leisure Show. BETA International moved there in September 2021. Situated in the West Midlands, roughly 98% of the UK is within four hours
of Stoneleigh. There are several main line railway stations, motorways and Birmingham Airport close by. Stoneleigh Park Lodge, NAEC Stoneleigh’s on-site hotel with 57 bedrooms, is steps away from the main exhibition halls. Other local hotels provide an additional 1,000 rooms within a tenminute drive of the venue. • For the latest updates from BETA International, visit www.beta-int.com
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 67
BETA INTERNATIONAL 2023 | PREVIEW
A force for good The team at Neue Schule – BETA International’s main sponsor - reveal how they’re blending science with horsemanship, why retailer training matters so much – and which bits top riders are using. Neue Schule is based in North Yorkshire and very much a British company. So where did the name come from…?
When our company founder, Heather Hyde, first brought the bits to market she was exhibiting at Dressage at Hickstead when a competitor from Germany came across to look at the bits. During the conversation with Heather, he commented that the bit designs were “very neue schule, very new school”. This resonated with Heather’s ethos of bringing innovation to the bitting market and it stuck!
Neue Schule did a great job of raising awareness and understanding of various bits’ poll pressure. What other areas specific to bit design and use are you working on? We need to catch up fast, through ‘Lorinery Science’, as we have 68 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
dubbed it, with the rest of the equestrian industry in employing a sound scientific basis for horse welfare. That has to be the next ‘Big Thing’. While saddle design and fitting has received huge attention and resources, it has been left almost entirely to Neue Schule to champion the scientific basis for bitting. Although the topic can be quite technical, that should be no excuse for riders, trainers or the governing bodies to retreat into the, often faulty, dogma of traditional ideas on bit design and function. It leads to confusion and inconsistent decision making and sometimes, unwarranted elimination of competitors. So, while you won’t see new mouthpiece designs coming from us solely based on engaging marketing, we may all hope to see a gradual awakening in the equestrian community about how some bit designs can be more comfortable for the horse than others, whoever makes them. WWW.EQUESTRIANTRADENEWS.COM
What is the distinctive ‘gold’ coloured material from which Neue Schule bits are made? How did Neue Schule come to develop it? How does it aid communication between horse and rider?
The material we use in all Neue Schule mouthpieces is called Salox. Salox is a proprietary material we developed specifically for use in the horse’s mouth. During the development of Salox, we considered what properties should a ‘perfect’ metal possess? Our answer to this question is to follow the wise words of Professor Paul René van Weeren, of Utrecht University: “That which is good for the horse is all that matters – the rest will follow”. The mouth is warm and soft, and needs to remain as calm and still as possible to listen for the rider’s aids. So the metal should also be warm and soft and of neutral taste. This last feature is the big surprise. Why should we encourage the horse to explore the bit for taste when what we want is a calm and quiet mouth? Salox is formulated for high thermal diffusivity because we want the bit to reach mouth temperature so rapidly that it cannot feel cold for too long. Salox reaches mouth temperature faster than other metals used in mouthpieces. Horses may occasionally bite onto the bit and when this happens, we need to ensure that the impact force is safely and comfortably absorbed into the material of the bit rather than reflected back onto the teeth. Try biting into a stainless-steel table fork to see what we mean! Salox is just soft enough to dampen out acoustic waves that would otherwise ring into the horse’s jaw. Finally... taste. We don’t aim to feed our horse using its bit. Neither do we want the horse to explore the bit’s taste. We add aluminium to Salox which forms a protective oxide coating, trapping in the soluble metal ions that create taste. It is also selfhealing; if the horse bites into the bit, the insoluble surface oxide quickly re-forms to re-trap the ions. Overall, we have combined as much warmth, softness and biological inertness as we can into Salox, counteracting tension and pacifying and quietening the mouth, therefore enhancing the rider’s aids.
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BETA INTERNATIONAL 2023 | PREVIEW Bits and bitting are big news in the light of the focus on equine welfare and the retention of equestrian sport’s social licence to operate. Would you say it’s also a good time for retailers who stock bits to undertake further training to keep up with these developments? How does Neue Schule help with this?
It is always a good time to undertake further training. We are currently redeveloping our retailer training to offer this in a series of bite-size, online sessions to all stockists and their staff. For those who are interested, we also offer courses through our sister company, The Neue Schule Academy. The Academy was created to introduce a rational and evidence-based approach to the subject of what was traditionally known as “bitting”. We developed the new study topic of Lorinery Science which gives students a chance to find out how bits work and why they are designed the way they are. Coupled with knowledge of the equine anatomy and traditional horsemanship, the addition of Lorinery Science brings a disciplined approach to matching bits to a horse and providing a modern approach to advising riders on their choice of bits. The courses offered through the Academy start with fundamentals where little background knowledge or academic proficiency is required. Later courses are designed to bring the student through increasing levels of insight and carefully introducing techniques and principles drawn from engineering and veterinary science. We also offer a residential Bit & Bridle Fitting course for students who have successfully completed the online certificate course. This is designed for professionals who have a strong desire to fit bits and bridles, offer bitting advice, and who are passionate about improving the performance and well-being of their equine clients.
Which bits from the Neue Schule range are currently best-sellers?
Our most popular mouthpieces are the Turtle Top, Turtle Tactio and the Verbindend. The Turtles both come in a range of cheeks including loose ring, Eggbutt and our new favourite the SPOT-ON, which is a modern, versatile cheek design with four different rein options, enabling the rider to achieve their objective as various ways of going may be encouraged. The Verbindend has been an ever-popular design since introduction and is a favourite with Dressage riders, as a snaffle or bridoon, and with Eventers using our popular Universal cheek.
You have a diverse and impressive line-up of brand ambassadors from across the equestrian disciplines. Please tell us about a couple of their bitting success stories. We are extremely fortunate to have such fabulous representatives for Neue Schule. Taking the world by storm recently is world champion eventer, Yasmin Ingham. Many of Yasmin’s horses are ridden in our loose rings and eggbutt snaffles for all three eventing phases. In her recent victory at the world championships, Yasmin was using our ever popular Universal. Emma Blundell, owner of Mount St John Stud, is also on our role of honour. In June, we enjoyed supporting Emma through her first grand prix dressage test, where she rode to victory on MJS Freestyle using our patented Turtle Top. Show jumper Joe Stockdale, son of the late Olympian Tim Stockdale, is another of our sponsored riders. Joe is having fabulous results, including being selected for the Nations Cup showjumping team where he had great success. Joe uses a vast range of our bits, one of his favourites being our Tranz Angled Lozenge Balding. Nicki Thorne is our Neue Schule endurance rider. Nicki is having a wonderful season with numerous horses at FEI 3*, her go-to bits are our Jumper and Beval bits. Gillian Higgins from Horses Inside Out is also seeing a transformation using the Turtle BarSMART with her exciting new event horse.
“The Neue Schule stand will be showcasing our extensive range of bits, including our new products which will be available to order at the show. ” This will be Neue Schule’s tenth year as main sponsor of BETA International. You always bring something new and innovative to the show… what can visitors expect to see on the Neue Schule stand this year?
The Neue Schule stand will be showcasing our extensive range of bits, including our new products which will be available to order at the show. We will also be promoting our Academy courses and residentials for next year. Heather Hyde will be delivering a talk on each day of the show discussing retailer support and the Academy courses. 70 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
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EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 71
BETA INTERNATIONAL 2023 | PREVIEW
Sponsors in the spotlight Meet the companies putting something back into the industry. BETA International is for the betterment of the entire equestrian industry and is supported by a number of sponsors.
NEUE SCHULE
HORSE&RIDER MAGAZINE
Stand 2-D2/ 2-D4 Bits and bitting specialist Neue Schule returns for the tenth year as main sponsor. “BETA International has a magnificent legacy, it is the original equestrian trade show, delivering product innovations and next generation products to the equestrian industry,” says Neue Schule CEO Sarfraz Mian. “The trade fair is vital for the UK trade; certainly during challenging times it is a valuable platform that enables the exchange of ideas and insight from across the industry to build and enhance trade activity.” The Neue Schule team will be on hand at the show to help retailers revitalise their bit sales activities and showcase new introductions to the product range.
Stand 2-A10 Horse&Rider Magazine is to sponsor the BETA International New Product Showcase. Each company taking a stand can display one new product in the showcase for free. All entries are judged in eight categories for New Product Awards, sponsored by Equestrian Trade News. “Horse&Rider readers want the best for their horses in all aspects of their care,” said editor-in-chief Louise Kittle. “They expect us to bring them the latest developments in everything from clothing to safety kit, and equipment to feed, which is why sponsoring the New Product Showcase feels like the perfect fit for the brand, and I look forward to sharing entrants in the showcase with our audience.”
SPACE STUDIO AND EVENT SPECIALISTS
LEMIEUX
Space Studio and Event Specialists are co-sponsors of BETA International’s exhibitor goody bags. Space Studio designs and prints exhibition graphics at its Coventry based HQ. Event Specialists provides exhibition infrastructure from shell scheme to carpeting and electrics. “BETA International and the equestrian sector is all about lovely people,” says director Rachel McGowan-Kemp. “It’s also a great opportunity for Space Studio to explore new avenues such as offering our services to retailers, something we’d really like to do more of.”
72 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Stand 2-G11 LeMieux, well-known for its colourful collections for horse and rider, is to support BETA International’s Coffee Shop. Says director Robert Lemieux. “The event serves as an invaluable platform for networking, innovation, collaboration and knowledge-sharing among various stakeholders, including manufacturers, service providers, retailers and, importantly, offers a showcase to start-up businesses.”
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EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 73
PREVIEW | BETA INTERNATIONAL 2023
Welcome to the saddle showcase…
The Society of Master Saddlers (SMS) returns to BETA International to deliver a wealth of industry information, saddlery seminars – and some hot competition
SMS Master Saddlers will be casting their experienced eyes over entries for the pre-made items competition. Visitors also get a vote.
Working together seminar Working together to achieve comfortable, happy horses will be the theme of this year’s SMS seminars at BETA International.
T
he SMS has attended BETA International for 30 years. It’s the perfect platform for the society to showcase its members’ talents and highlight the work it does to help educate horse owners on the importance correctly fitting tack. The two-day show is also a time to catch up with others in the equestrian trade and forge new partnerships. If you are considering a career change or want to find out more about what the SMS does, drop in and have a chat with the team who will be on hand to offer you help and advice. This is also the perfect opportunity to come and watch SMS apprentices and trainees at work and understand more about the craftmanship and skill that goes into making items from leather. The SMS’s presence at BETA International highlights the standard of training that we have here in the UK. It also underlines why we need to encourage more people to learn the craft, giving this profession a secure future for many, many years to come.
So can look forward to seeing Gabrielle Mitchley employed by Chris Taylor at Saddlers Den, Millie James from the Kings Troop RHA and Narinka Whitcher employed by Laurence Pearman at Cirencester Saddlers demonstrate their skills. It will be the self-employed trainees showing us their talents on Monday. Three trainee members, Frances Ridley, Rebecca Bowman and Alyssa Nimmo, will be taking on the challenge of making a bridle headpiece. It is not until you watch parts of a bridle or saddle being made that you fully appreciate the work and skill that goes into it. Come along and watch the intricacies that go into the making of a bridle – it is truly fascinating.
Live action in leather
There will be a lot for visitors to see over the two days. On the Sunday, three SMS apprentices and trainees will be tasked with making a pair of bridle cheeks.
It’s fascinating to see saddlery being made – something to be enjoyed at BETA International this year.
74 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
The subject to be covered is ‘Working Together.’ With the issue of social licence such a hot topic, it is crucial that the SMS and other paraprofessionals do all they can to help educate horse owners about why it is so important that the horse is kept as comfortable and as happy as possible. When it comes to fitting tack, it must suit both horse and rider. Correct fitting is key and when things aren’t quite right the horse’s team (vet, farrier, saddle fitter, therapist) should all work together to find a solution. The welfare of the horse must always come first and this will be what the SMS seminar will be looking at in more detail as well as the teamwork between fitters and manufacturers.
Admire the craftsmanship
The SMS pre-made competition is always popular with members. This year’s theme is ‘A leather case for an everyday item’. For example, entrants can show-off their skills by creating a case for a phone, pen, glasses or ipad which can be in any colour leather and thread. What makes this competition a little different is that judging takes place over the two days. Winners are decided by votes cast by visitors and judging by SMS Master Saddlers. With a prize-giving taking place on the Monday, there’s all to play for with some fantastic cash prizes. Prize-winners will go forward for display at the National Saddlery Competition on 6 February 2024 at Saddlers’ Hall, London. WWW.EQUESTRIANTRADENEWS.COM
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BETA INTERNATIONAL 2023 | EXHIBITOR LIST
Exhibitor list STAND NAME
CORRECT AT TIME OF GOING TO PRESS
STAND LOCATION
3 Donkeys Clothing A.S.International Abbey England Limited Ablet Lash Absorbine Admire PR Agaso Equestrian Baillie Haylage Bartholomews Bird Foods Battles Bedmax Shavings Best Animal Bedding Ltd Biteback Products Black Country Saddles Bliss of London Ltd Bodens Boomerang Nutrition Limited Botanica British Equestrian Trade Association British Horse Magazine Brogini Burlybed Cabotswood & Quayside Catago Cavaletti Collection Chatham Footwear Citrus-Lime Concord Equestrian Country Haylage Crafty Ponies Cyrus Davison Industry Dojo Drive In Autocentres Subaru Dub’l-Lif (Taunton) Ltd Duggan Veterinary Supplies EHOSS Elaine Heney Equestrian Author Elico Equestrian / Jenkinsons Equestrian International Products Equestrian Trade News (ETN) Equidaw of London and Pawdaw of London Equidry Ltd Equilibrium Products Equi-Light Equine Products UK Ltd Equine Tree Equipride Ltd Equizax British Luxury EqWax Estride Ethos Fiona Cork Saddles Founton Industries Fynalite Gallop Equestrian Gatehouse Glamourati UK Gofar Interprise Grade Leather GS Textile Haddon Training Helite UK Henry James Saddlery here4horses HKM Sports Equipment (UK) Limited Horse & Country
76 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
2-A8 2-H17 2-E20 2-A31 2-E3 2-E2 2-B19 2-A1 2-C22 2-C11 2-B1 2-C24 2-B9 2-E31 2-D20 2-B31 2-C8 2-B21 2-G4 2-C29 2-F16 2-E1 2-C27 2-B17 2-D20 2-B10 2-D8 2-A14 2-B30 2-A28 2-A17 2-A16 2-G1 2-J11 2-G24 2-C18 2-C15 2-C12 2-G5 2-A18 2-A12 2-G18 2-A30 2-G6 2-B25 2-A11 2-D10 2-H7 2-B27 2-B13 2-C1 2-G16 2-D24 2-D28 2-F31 2-E4 2-B18 2-D32 2-F20 2-D30 2-F22 2-F30 2-C20 2-G13 2-H18 2-E10 2-C10
Horse & Hound Horse & Rider Magazine and PONY Magazine Horse Tech International Hunter-Outdoor HV Equestrian, HV POLO, Euro-star, Imperial Riding Ideal & WRS Saddle Company Ltd Jamiq International JMD International John Whitaker Kevin Milner Countryside Greeting Cards Krishna International Leather Art & Eastern Saddlery LeMieux Leon (Ultralight) Boots leovet L’Evoine Riding GmbH Lite My Ride Mackey Equestrian Maria International Maxima Mix ‘N’ Munch Midwest Equestrian Ltd MLW Manufacturing Mochara Ltd Mrs Exports National Equine Show Neue Schule Nikwax Waterproofing Nuepos Ltd Oakwood Europe Pty Ltd Omega Alpha Pharmaceuticals Inc OneK Parallax Plastics Platinum Ltd POS Ltd Premier Performance Prime Footwear Pro-Equine Ltd PSL Industries Racesafe Limited Ready One Red Gorilla RNZ Equestrian Rockies Ryder Saddles Shamrock Enterprises Shires Equestrian Silva Bed Ltd Silvermoor Ltd Snowflake Animal Bedding Soho Equestrian STUBBS England Stübben Riding Equipment UK & Ireland LTD Sundoo Industries Sweet Heaven Swish Bedding The Saddlery Training Centre The Society of Master Saddlers Trickle Net Umama Tanners Vale Brothers Ltd Vintex Imp. & Exp. (Xiamen) Co., LTD Weatherbeeta Ltd Westgate Laboratories Xiamen JustRight Trading Co., Ltd Xiamen Maureen Industrial Company Limited Xiamen Tengjie Import & Export Co.,Ltd Xiamen Youwei Import&Export Co.,Ltd Zhenjiang Angel Equestrian Products Co. Ltd.
2-H1 2-A10 2-A15 2-F3 2-A22 2-E21 2-H8 2-H12 2-F16 2-C19 2-H10 2-G26 2-G11 2-D22 2-B12 2-D10 2-G20 2-B12 2-B16 2-B11 2-C30 2-F1 2-C7 2-J1 2-H13 2 -D2 / 2-D4 2-G15 2-C25 2-F24 2-D14 2-B17A 2-A20 2-A2 2-G1 2-E2A 2-A13 2-C12A 2-C9 2-F8 2-F26 2-E16 2-F17 2-G22 2-C13 2-H6 2-B4 /2-C4 2-H16 2-D3 2-F25 2-B7 2-C14 2-D16 2-G17 2-E19 2-G2 2-D33 2-E30 2-C21 2-H15 2-E5 2-H11 2-B15 2-C26 2-C23 2-F19 2-H9 2-F21 2-J3
WWW.EQUESTRIANTRADENEWS.COM
2-J21
2-J19
2-J17
2-J15
2-J13
2-J11
2-J3
J
J
2-H7
2-J3
2-J18
2-J16
2-H2 2-G2
2-J12 2-H11
2-G11 2-H11 2-H10
2-J10 2-H9
2-H8
2-J14 2-H13
2-H13 2-H12 2-G13
J 2-J18 H J
2-F10 2-F10
2-H12 2-G13 2-F10
2-H12 2-G13
2-H10
2-H8
2-G26
2-E5
2-F16 2-F17
2-F17
2-E5 2-E4 2-E5
2-F8 2-F8
2-F4
2-F4
2-E2A 2-E2
2-E30 2-D33 2-E30
2-F30 2-E31 2-E30 2-F30 2-E31 2-F31
2-E25
SADDLERY COMPETITION SADDLERY COMPETITION 2-E25 SADDLERY 2-E24 COMPETITION
2-D22
2-D20
2-D16
2-D14
2-D10
2-D8
2-D4
2-E1
2-E1
2-C23
2-D32
2-E24
2-D33
2-D33 2-D30
2-D32
2-C21
2-D30
2-C27
2-C27 2-C25 2-B27
2-C32 2-C31 2-C30
2-C32 2-C31 2-C30
2-D26 2-D28 2-C29
2-D32 2-D30 2-C32 2-C31 2-C30
2-B19 2-C21 2-C22 2-B21
2-C20
2-C19
2-B7
2-B4
2-B19
2-B17
2-B17 2-B18 2-A17
2-B16
2-A13
2-A11
B B
2-B25
2-A22 2-A28 2-B30 2-A31 2-A30
2-B20
2-B20
2-A28
2-A22
2-A22
2-A20
2-A20
2-A18
A 2-A16 2-A18 A 2-A18
2-A16
2-A17
2-A14
2-A14
2-A12
2-A12
2-A10
2-A10
2-A8
2-A2 2-A8
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2023 3 Donkeys Clothing
2-A8
Absorbine
2-E3
Northcote Manor, Northlew, Okehampton, Devon, EX20 3BT, United Kingdom Contact: Amanda Marshall Tel: 07796 618376 Email: amanda@3donkeys.co.uk Web: www.3donkeys.co.uk 2into1 women’s coveralls, keeping clothes clean in style and with ease. The most versatile coverall with no compromise on function.
302 Benton Drive, East Longmeadow, MA 01028, U.S.A. Contact: Laurie Klafeta Tel: +1 413 5269999 Email: info@wfyoung.com Web: www.wfyoung.com Absorbine has pioneered the best in horse care for over 130 years. That spirit continues, embracing the latest research and technology to develop modern, effective products for horses and pets.
A.S. International
Admire PR
2-H17
11/29 Souter Ganj, Gwaltoli, Kanpur, 208001, India Contact: Asif Samad Tel: +91 983 8589530 Email: ammar@asintl.co.in Web: www.asintl.co.in A. S. International is the house of quality leather saddlery, harnesses and all equestrian equipments. We wish to introduce ourselves as a reliable manufacturer and exporter of leather equestrian equipments.
Abbey England Limited
2-E20
2 Old Clothiers Arms, Market Street, Nailsworth, Gloucestershire, GL6 0BX, United Kingdom Contact: Andrea Sexton Tel: 07887 997922 Email: andrea@admire-pr.com Web: www.admire-pr.com Admire PR was founded in 2019 by experienced PR Andrea Bristol (Sexton). Admire build positive reputations for their clients through press coverage, award entries, ambassador management and serious issues management.
Agaso Equestrian Abbey House, Haig Road, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 8DX, United Kingdom Contact: Peter Phillips Tel: 01565 650343 Email: sales@abbeyengland.com Web: www.abbeyengland.com Supplying workshop tools and materials to the saddlery, leather goods and fashion trades. Includes Sedgewicks leather, Abbey tools, buckles and Bits, Equus grips, webbing, textiles, adhesives and leather dyes.
Ablet Lash
2-B19
1 Preston Grove, Farmfield, East Sussex, TN22 5PS, United Kingdom Contact: Brenda Smith Tel: 07977 398037 Email: brenda@agaso.co.uk Web: www.agaso.co.uk Agaso Equestrian’s breeches have been designed by riders for riders with every detail of our design having been adjusted & tested to ensure the ultimate in comfort, keeping you in the saddle longer.
2-A31
Office 120, Street No 1, City Plaza near Zohra, 51310, Pakistan Contact: Numan Raza Tel: +92 334 8145251 Email: ablet.lash@gmail.com Web: www.abletlash.com ABLET LASH opened its door in 2004 and stepped into international Market with aspire of Customer Satisfaction. Recognizing the needs of growing international market of Personal Care Implements.
78 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
2-E2
Neue Schule Main Sponsor of BETA International 2023 WWW.EQUESTRIANTRADENEWS.COM
2023 Baillie Haylage
2-A1
Ivy House, Kirmond le Mire, Market Rasen, Lincolnshire, LN8 6HZ, United Kingdom Contact: Elfreda Cracroft-Eley Tel: 01472 398696 Email: sales@bailliehaylage.co.uk Web: www.bailliehaylage.co.uk Top quality, 100% grass forage specifically produced for the equestrian industry. All our haylage is grown by us in North Lincolnshire, making it fully traceable, BETA NOPS & FEMAS accredited.
Bartholomews Bird Foods
2-C22
Chicester Food Park, Bognor Road, Merston, Chicester, West Sussex, PO20 1BF, United Kingdom Contact: Dwayne Bolton Tel: 07766 504279 Email: dwaynebolton@bartholomews.co.uk Web: www.bartholomewsbirdfood.co.uk Bartholomews are a long established bird food manufacturer and supplier to the retail pet trade.
Battles
2-C11
Crofton Drive, Allenby Road Industrial Estate, Lincoln, Lincolnshire, LN3 4NP, United Kingdom Contact: Beverley Smith Tel: 01522 529206 Email: beverley@battles.co.uk Web: www.battles.co.uk Quality Suppliers for Animals and Animal Lovers With over 250 brands we offer £150 carriage paid on all orders and next day delivery for orders placed pre 5pm.
Bedmax Shavings
2-B1
Detchant, Belford, Northumberland, NE70 7PF, United Kingdom Contact: Olivia Leyland Tel: 01668 213467 Email: olivia.Leyland@bedmax.co.uk Web: www.bedmaxshavings.com Bedmax bedding products are purpose made to provide an ideal bedding for horses and ponies.
WWW.EQUESTRIANTRADENEWS.COM
Best Animal Bedding Ltd
2-C24
7- 9 Bull Lane Industrial Estate, Acton, Sudbury, Suffolk, CO10 0BD United Kingdom Contact: Nick Payne Tel: 07930 126232 Email: Nick@bestanimalbedding.co.uk Web: www.bestanimalbedding.co.uk Leading provider of premium, dust extracted, cardboard bedding. Committed to superior quality, eco-friendly materials, and unmatched comfort for our equine partners. Transforming stables, one bed at a time.
Biteback Products
2-B9
The Cottage, High Street, Rowde, Devizes, Wiltshire, SN10 2PL, United Kingdom Contact: Fiona Shaw Tel: 01273 278187 Email: sales@bitebackproducts.co.uk Web: www.bitebackproducts.co.uk We specialise in the formulation and manufacture of high quality yet affordable skin products that repel insects and soothe itching, all made at our own premises in rural Wiltshire.
Black Country Saddles
2-E31
Saddlers House, Bridgtown, Cannock, Staffordshire, WS11 0DB, United Kingdom Contact: Cassie Hartley Tel: 01543 578243 Email: sales@blackcountrysaddles.com Web: www.blackcountrysaddles.com Handcrafted made to measure English leather saddles, synonymous with innovation and quality throughout the equestrian world. Working alongside saddle fitters, ensuring the best possible combination for Horse and rider.
Bliss of London
2-D20
Unit 2 Haywards Ind Park, Brickyard Road, Aldridge, West Midlands, WS9 8SR, United Kingdom Contact: Nikki Newcombe Tel: 01922 745151 Email: nikki@bliss-of-london.com Web: www.bliss-of-london.com We are a British manufacturer of the finest quality custom made English Jump, Eventing, Dressage and All-purpose saddles across both the Bliss of London and Loxley by Bliss collections.
Horse&Rider Sponsor of the New Product Showcase EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 79
2023 Bodens
2-B31
Minshull Farm, Lower Green Lane, Higher Green, Astley, Manchester, Cheshire, M29 7JZ, United Kingdom Contact: Colin Smith Tel: 01942 882667 Email: colin.smith@bodensgroup.com Web: www.bodensgroup.com Smart Horse Equestrian Range available in traditional small flake and now large flake equestrian bedding.
Boomerang Nutrition Limited
2-C29
9 Dallington Street, London, EC1V 0LN, United Kingdom Contact: Joanna Marsh Tel: 0207 8806200 Email: joanna.marsh@redactive.co.uk Web: www.redactive.co.uk British Horse Magazine is the flagship magazine of The BHS. With a circulation of 101,802. British Horse provides unique access to the largest and highest-spending equestrian audience in the UK.
Brogini
2-F16
2-C8
Unit A4, Groundwell Industrial Estate, Stephenson Road, Swindon, SN25 5AX, United Kingdom Contact: Hannah Stanley Tel: 01488 73322 Email: hannah@boomerangnutrition.co.uk Web: www.boomerangnutrition.co.uk At Boomerang Nutrition Ltd, we focus on a small range of high quality, effective, natural products for all breeds, ages and sizes.
Botanica
British Horse Magazine
2-B21
Unit 7 Smallbridge Business Park, Riverside Drive, Rochdale, Lancashire, OL16 2SH, United Kingdom Contact: Ginette Brogan Tel: 01706 514230 Email: sales@brogini.com Web: www.brogini.com Brogini specialise in riding boots, country boots, childrens boots and casual footwear. We are dedicated to supplying hard wearing, good quality, affordable boots for all aspects of an equestrian lifestyle.
Burlybed
2-E1
Units 12-13, Warrenpoint Enterprise Centre, Newry Road, Warrenpoint, County Down, BT34 3LA, United Kingdom Contact: Sean Cooney Tel: 02841 739151 Email: enquiries@botanica.ie Web: www.botanica.ie Our award-winning herbal system works to promote and harnesses the potent power of natural ingredients to create the most effective and innovative natural products. All products are Antiseptic, AntiFungal, Anti-Bacterial and Antihistamine. High performance Natural Ingredients!
Burlerrow Farm, Wadebridge Road, St Mabyn, Bodmin, Cornwall, PL30 3BQ, United Kingdom Contact: Tim Edmonds Tel: 01208 822346 Email: sales@burleybed.co.uk Web: www.burlybed.co.uk Burlybed is the natural choice for your business, your animals and the environment. We produce a range of miscanthus, rape and wheat straw bedding products, haylage, fuel logs and firelighters.
British Equestrian Trade Association
Cabotswood & Quayside
2-G4
East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW, United Kingdom Contact: Tina Hustler Tel: 01937 587062 Email: tina@beta-uk.org Web: www.beta-uk.org Trade association offering business support with conferences, training courses and membership benefits. Visit the stand to find out more.....
80 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
2-C27
3 Lyons Court, Long Ashton Business Park, Long Ashton, North Somerset, BS41 9LB, United Kingdom Contact: Martyn Dury Tel: 01275 392694 Email: martyn@footwearbrands.co.uk Web: www.footwearbrands.co.uk Cabotswood country boots have been a quintessential part of British country living for over twenty years. Cabotswood boots are hand made from responsibly sourced leathers with the use of high tech and innovative lining materials.
WWW.EQUESTRIANTRADENEWS.COM
2023 Catago
2-B17
Ole Romersvej 31-35, Haderslev, 6100, Denmark Contact: Nana Berg Christensen Tel: +45 7352 4221 Email: nbc@eldorado.dk Web: www.catago.dk The goal is to create high quality products, with attention to details and functionality. Allowing horse and rider and perform comfortably and effortlessly, regardless of weather conditions or season.
Cavaletti Collection
2-D20
Unit 2 Haywards Ind Park, Brickyard Road, Aldridge, Walsall, West Midlands, WS9 8SR, United Kingdom Contact: Julie Hayward Tel: 01922 263600 Email: julie@cavaletticollection.co.uk Web: www.cavaletticollection.co.uk Cavaletti Collection provides a range of affordable, adjustable full leather sadddles and accessories.
Chatham Footwear
2-B10
Hennock Court, Hennock Road, Marsh Barton, Exeter, Devon, EX2 8RU, United Kingdom Contact: Philip Marsh Tel: 01392 822981 Email: PhilipM@mfbrands.co.uk Web: www.chatham.co.uk Chatham is one of the UK’s leading footwear brands.
Citrus-Lime
2-D8
Lantern House, The Ellers, Ulverston, Cumbria, LA12 0AA, United Kingdom Contact: Jane Kinsley Tel: 01229 588628 Email: jane@citruslime.com Web: www.citruslime.com Cloud POS, developed and supported by Citrus-Lime, is an EPOS, Stock Control and Ecommerce platform that enables equine retailers meet the challenges of modern retail.
WWW.EQUESTRIANTRADENEWS.COM
Concord Equestrian
2-A14
Church Farm, Loughton, Bridgnorth, Shropshire, WV16 6QP, United Kingdom Contact: Suzanne Digwood Tel: 07966 105566 Email: suzanne@concordequestrian.co.uk Web: www.concordequestrian.co.uk The Straw Pellet Company. The alternative bedding choice for your equines. Absorbent - dust extracted - British quality. Voted overall best bedding in September 2021 in Dr David Marlins bedding study!
Country Haylage
2-B30
Cherry Orchard Farm, Young Wood Lane, Nailsea, Somerset, BS48 4NP, United Kingdom Contact: Ross Giles Tel: 01275 338099 Email: info@countryhaylage.co.uk Web: www.countryhaylage.co.uk
Crafty Ponies
2-A28
Allswell Farm, Wadsworth, Hebden Bridge, West Yorkshire, HX7 8TF, United Kingdom Contact: Karen Clithero Tel: 01422 846916 Email: contact@craftyponies.co.uk Web: www.craftyponies.co.uk Crafty Ponies are looking forward to showing you our new products – see us at the stand.
Cyrus
2-A17
C/O Becket House, 1 Lambeth Palace Road, London, SE1 7EU, United Kingdom Contact: Mark Izzard Tel: 07960 124102 Email: m.izzard@treesco.com Cyrus - a brand new range of ladies’ equestrian clothing. Our garments offer comfort, protection and, coming from the same stable as Percussion Clothing, excellent value for money.
Stubbs England Supplier of Model Horses EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 81
2023 Davison Industry
2-A16
Jumma Road, Sialkot, Pakistan Contact: Sajjad Ahmad Tel: +92 300 4012010 or +92 523 300038 Email: info@davison-sports.com Web: www.davisonindustry.com Davison industry is established from 1998 in Pakistan, we are specialised in manufacturing of Equestrian equipments & Farrier tools.
Dojo
2-G1
Brunel Building, 1-2 Canalside Walk, Paddington, London, W2 1DG, United Kingdom Contact: Laura Prince Tel: 0808 175 0461 Email: Support@Dojo.Tech Web: www.dojo.tech At Dojo, we empower 100,000+ businesses for the experience economy. Beyond fast payments, our tech enhances interactions, transforms queues, and enriches connections—ushering in a people-powered era of experiences.
Drive In Autocentres Subaru
2-J11
100 Overend Road, Halesowen, West Midlands, B63 2SA, United Kingdom Contact: Trevor Kelleher Tel: 01384 565600 Email: driveinhalesowen@gmail.com Web: www.driveinltd.co.uk At Drive in Autocentres we lead the way in everything Subaru. We are a family run business, with a huge passion for all things Subaru.
Dub’l-Lif (Taunton) Ltd
2-G24
Belvedere Trading Estate, Belvedere Road, Taunton, Somerset, TA1 1BH, United Kingdom Contact: Mark Petrich Tel: 01823 333568 Email: mark@dubl-lif.co.uk Web: www.dubl-lif.co.uk Doubling yard broom lives since 1956. British made, quality, ranges. Multiple colours. Metal broom head ‘handle-clamps’; rubber squeegees move liquid across floors; book-jacks. Collapsible broom handles for travel.
82 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Duggan Veterinary Supplies
2-C18
Union House, 111 New Union St, Coventry, Warwickshire, CV1 2NT, United Kingdom Contact: Brian O’Callaghan Tel: +353 504 43169 Email: brian@dugganvet.ie Web: www.dugganvet.ie Duggan Veterinary Supplies, an ISO accredited business of over 40 years, is a leading provider of veterinary and human medicines, instruments, equipment, consumables and training to various veterinary markets.
EHOSS
2-C15
Roznavska 2, arel NAD, 820, EHOSS Bratislava Ruzinov, 83104, Slovak Contact: Daria Pylypas Tel: 07960 124102 Email: welcome@ehoss.com Web: www.ehoss.com EHOSS equipment chops, cleans, disinfects and portions the whole bale of hay so it’s ready for horse’s consumption. Our mission: make happy moments with horses, not with tasks.
Elaine Heney Equestrian Author
2-C12
Design Font Apps Ltd, St. Galls House, St. Gall Gardens South, Milltown, Dublin, County Dublin, D14 Y882, Ireland Contact: Elaine Heney Email: greyponyfilms@gmail.com Web: www.elaineheneybooks.com Elaine Heney is an award-winning Irish equestrian author and director of the ground-breaking ‘Listening to the Horse™’ documentary. Elaine’s #1 best-selling horsemanship books are much acclaimed around the world.
Elico Equestrian / Jenkinsons
2-G5
5 Wellington Road East, Dewsbury, West Yorkshire, WF13 1HF, United Kingdom Contact: Keith Ellis Tel: 01924 454681 Email: keith.ellis@jenkinsonsequestrian.co.uk Web: www.jenkinsonsequestrian.co.uk The Elico range developed to our exacting standards. We fully support the trade with our consumer advertising and Elico website. Distributed by jenkinsonsequestrian.co.uk who are also showing Gifts/Christmas ranges.
WWW.EQUESTRIANTRADENEWS.COM
2023 Equestrian International Products
2-A18
Industriestrasse 5, Kuerten, 51515, Germany Contact: Henrike Klein Tel: +49 89921 34453 Email: info@equestrian-int.com Web: www.equestrian-int.com Your one-stop-business solution agency! We specialise in marketentries around the globe and provide the services needed for your success.
Equestrian Trade News (ETN)
Equidaw of London and Pawdaw of London
2-G18
134 Dale View Crescent, London, Greater London, E4 6PG, United Kingdom Contact: Anna Muir Tel: 0208 0999817 Email: info@equidawoflondon.com Web: www.pawdawoflondon.com Innovative, natural cooling rugs. Keeps cool for up to 5 hours in 30+ deg, perfect for transporting. Rapid cool down post exercise or event, reducing body temperature and heart rate, allowing muscles to recover quickly. Breathable material allows for wicking.
2-A12 Equidry Ltd
East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW, United Kingdom Contact: Abi Cannon Tel: 01428 601028 Email: abi@djmurphy.co.uk Web: www.equestriantradenews.com Equestrian Trade News has been published for more than four decades. The print magazine appears ten times a year with a weekly e-newsletter. ETN is part of the BETA group.
2-A30
Unit 31 Coxleigh Barton, Shirwell, Barnstaple, Devon, EX31 4JL, United Kingdom Contact: Nicky Lang Tel: 01271 626197 Email: support@equidry.co.uk Web: www.equidry.co.uk Where innovation meets equestrian excellence. Discover the coat that has taken the horse riding community by storm. Our cuttingedge design, exceptional quality, and unmatched performance make us the go-to choice for riders seeking ultimate protection from the elements.
The UK’s No.1 magazine for young equestrians
The UK’s best-selling equestrian monthly
horseandrideruk.com
ponymag.com PONY readers live and breathe everything equestrian. Create brand loyalty for your products by marketing to these horsey mad teens.
In the saddle
Ready for
Photos: Jon Stroud
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horse’s natural inclination is to move in a slightly downhill fashion – after all, naturally, that’s where he carries around 60% of his weight. However, with his front legs doing the brunt of the work, his hindlegs then take a backseat. As a rider, you need your horse to be working properly through his back so that he can carry you effectively, but this can only happen when he’s working into a soft and light contact that is powered by his hindquarters. In order to generate this energy, you’ll need to strengthen your horse and encourage him to become more supple and balanced. Here are a few targeted schooling exercises to get you started.
There’s barely a schooling snag a leg-yield can’t help to fix – so there’s no surprise that those sideways steps are making an appearance here, too. They’ll supple your horse and encourage him to take more weight behind due to the engagement required to get his hindlegs crossing over, so by making this a regular part of your sessions, you’ll be reaping the rewards in no time. Introduce leg-yield on the three-quarter line, where your horse will be most inclined to move out towards the track. Rather than allowing him to drift, ask him to step with purpose, then... 1. Apply a little pressure with your inside rein for a small degree of inside flexion, but maintain the contact with your outside rein to keep hold of his shoulder.
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Warm-up wisely
For a horse who’s on the forehand, it can be tempting to try and get him sitting on his hindquarters from the second you set foot in the arena. However, it’s most important to prioritise getting him going forwards first, allowing him to stretch on a loose rein in walk and trot, before you try and refine his way of going too much.
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Switch between these three exercises during your sessions so your horse doesn’t start to anticipate the next move.
3. Square turns
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Route 1 Route 2 Route 3 Square turn
2. Move your weight onto your inside seat bone and apply your inside leg on the girth to engage his hindleg and ask him to step him out towards the track. 3. Support your horse with your outside leg behind the girth to keep driving him forward and also prevent him from falling out or leading with his quarters. When you’re confident with lateral steps from the three-quarter line, there’s no limit to where your leg-yield could go. You could add a few extra steps by attempting it from the centre line back towards the track, or zig-zag to and from the threequarter line, changing the bend as you go. It’s easy enough to do out on a hack, too, and has the added benefit of helping you to stride out some tension if your horse is on the keener side.
A great way to encourage your horse to shift his weight backwards is through 90° turns. This technique sounds simple but don’t mistake that for it being easy – it takes a great deal of balance to master. To do it... 1. Ride large around the arena in walk, applying a half-halt as you approach the corner. 2. Apply pressure with your inside hand to encourage your horse to flex slightly to the inside, and keep your outside hand close to his neck. 3. Squeeze with your
inside leg on the girth to encourage him to keep working up into your outside hand, and place your outside leg a fraction behind the girth. 4. Straighten up out of the corner, before repeating in the next one. Once you’re confident asking for square turns while going large, why not take your horse on a square at either end of the arena? You can then upgrade the difficulty by riding a 20m square in the centre of the arena – where you won’t have the support of the corners to help you.
BUYER’S GUIDE
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sing one is better for your back – not to mention your horse’s – and it can reduce unnecessary strain on your saddle, too, but how much thought do you put into the mounting block you use? Choosing one that suits your riding lifestyle TOP TIP is a simple way to It’s important to position streamline your your mounting block on a routine. That’s secure, level surface and ensure why we’ve taken a it’s tall enough for the size of look at the options horse you’re getting on. available, whether you need one for the yard or lorry, or a combination of the two.
The multitasker
Why not try...
Why not try...
JSW One Step tack box with handles £59.95
Stubbs Up and Over £35 A combined three-step mounting and jump block, perfect for taller horses. With shallow cups either side of each step and a rope handle for easy carrying. stubbsengland.com
TOP TIP
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DID YOU KNOW?
1.5kg
QHP Step-up stool £19.95
Made from tough polyethylene, this will keep your grooming kit secure while giving you a safe spot to mount from. With flexi handles for manoeuvrability, it has a watertight 50-litre lockable capacity. jsw4jumps.co.uk
41.5cm
14
10kg
100kg
Mounting from a block shouldn’t be a sign that you lack flexibility. Repeatedly getting on from the ground puts a lot of strain on one side of your horse’s body – so you’re saving him a lot of stress.
HORSE&RIDER 41 142 HORSE&RIDER
The all-rounder
60cm
15kg
260kg
39cm
Why not try...
Super-lightweight and folds away for easy carrying, the slim profile makes it easy to store when not in use. Doubles up as a height booster for perfect plaits, too. qhp.nl
5kg
If storage space at your yard comes at a premium, you’ll want a dual-purpose piece of kit that works a little smarter. Light in weight, it’ll be easy to move and will keep your kit safe, too.
The position of your block while mounting is important. Too close and you’ll apply a lot of downward force on your saddle, possibly leading to a slip. Too far away and you’ll have to launch yourself, which will be uncomfortable for your horse.
9
30.5cm
The space saver
If it’s all about aesthetics at your yard, you won’t want anything cluttering up your backdrops. But, what if your choice of mounting block could double up as a schooling aid?
The foldaway
When you’re frequently on the go, you need something that can keep up. Whether you’re schooling in the field, plaiting for a competition or away from home, it’ll need to be light, easy to handle and simple to stow away.
15
90kg
Non-slip
Maximum load
63.5cm
9.5kg
Height
MOUNTING BLOCKS
Make getting on your horse easier with these handy blocks
Photo: Jon Stroud
2. Leg-yield Lightening your horse’s forehand needn’t be complicated – all you need is a series of simple exercises
Horsey shopping
Mounting made easier
1. Transitions
A fundamental weapon that every rider should have in their arsenal is transitions. Why? Because they'll improve your horse’s balance and encourage him engage his hindquarter-based engine as he moves between gaits, rather than pulling himself along with his front end. Begin with walk-halt-walk transitions, engaging your core – that is, your stomach, back and seat – to help him maintain his balance and use his hindquarters rather than pulling against your hand. From here, you can slowly build up to trot-walk-trot transitions, and walk-trot-walk transitions.
lift off
Horse&Rider readers are passionate about their horses – investing time, energy and money into making their horsey dreams happen. Get your brand in front of this dedicated and engaged group of equestrians. 260kg
The taskmaster
It’s small enough to be mobile, but robust enough to become a yard staple. In fact, if you buy one, you’ll probably end up sharing it between a few of your stablemates.
Tall, sturdy, yet surprisingly mobile, this one’s likely to tick all the boxes. Once you find one, you’ll wonder what you did before it arrived.
Why not try...
Why not try...
Classic Showjumps Two Step Heavy Duty £77 Hard-wearing and robust set of steps. The hand holes at the side make it easy to move and it’s fitted with abrasive anti-slip strips on each step for sure footing. classicshowjumps.com
PolyJumps Three Step £110
It’s strong and durable but also lightweight and easily transportable due to the built-in wheels and handle. Each step is textured to prevent slipping. Three step solution for mounting any horse or pony. polyjumps.com
HORSE&RIDER 143
To discuss your brand and bespoke package options contact the ad team 01428 601020 or abi@djmurphy.co.uk Product Editorial • Tried and Tested • Digital • Social • Email • Advertorial • Video • Research • Inserts • Events • Covermounts • Reader Offers
Come and see us at BETA International – Stand 2-A10
2023 Equilibrium Products
2-G6
Unit 2 Acorn Farm Business Centre, Cublington Road, Wing, Leighton Buzzard, Bedfordshire, LU7 0LB, United Kingdom Contact: Laura Szuca Tel: 01442 879115 Email: laura@equilibriumproducts.com Web: www.equilibriumproducts.com Founded in 2001, Equilibrium Products champions the wellbeing of horses by developing innovative products that make a difference. Their ranges include horse boots, fly protection, therapy products and more.
Equi-Light
2-B25
Pen-y-Pound, Llangattock, Powys, NP8 1PA, United Kingdom Contact: Rebecca Anne Ellis Email: hello@equi-light.com Web: www.equi-light.com Equi-Light.com: Mother-daughter duo illuminating the outdoor enthusiast with stylish & practical Hi-Viz LED products. Enhancing safety while embracing personal style. Revolutionizing visibility one niche at a time.
Equine Products UK Ltd
2-A11
Equipride Ltd
2-H7
Metro House, Unit 504C, 57 Pepper Road, Leeds, West Yorkshire, LS10 2RU, United Kingdom Contact: Shoeb Khan Tel: 01900 510569 Email: info@equipride.co.uk Web: www.equipride-trade.com Equipride Ltd specialises in quality equestrian products with both the horse and rider in mind. Based in Leeds, UK, we supply customers around the world.
Equizax British Luxury
2-B27
55 Mansfield Road, Luton, Bedfordshire, LU4 8NB, United Kingdom Contact: Shagufta Naseem Tel: 07845 249065 Email: info@equizax.com Web: www.azilimited.co.uk EQUIZAX is a British Luxury Brand Designed specifically for the English Market with an emphasis on creating Top Quality Innovative Saddlery at an Affordable Price.We offer all kinds of Customisations and been Manufacturing Luxury Quality Products since 1987.
EqWax
2-B13
3 Upper Platts, Ticehurst, Wadhurst, East Sussex, TN5 7HD, United Kingdom Contact: Alison Gates Tel: 01580 200208 Email: tony@tabcandles.co.uk Web: www.eqwax.co.uk All natural, essential oil based products for horses, riders and dogs. Handmade in East Sussex. Eco-friendly. Plastic free packaging.
Estride Unit 8 Gateway West, Newburn Riverside, Newcastle Upon Tyne, Northumberland, NE15 8NX, United Kingdom Contact: Marcia Thompson Tel: 0191 2645536 Email: marcia@equineproducts-ukltd.com Web: www.equineproducts-ukltd.com Equine Products sell top quality equine supplements, tonics and applications to customers worldwide and have been in business for 42 years. UK distributor for Flair Nasal Strips & Tigers Tongues.
Equine Tree
2-D10
Lehensteig 7, Zurich, CH-8037, Switzerland Contact: Patrizia Vassall Tel: +41 79 759 08 28 Email: welcome@equinetree.com Web: www.equinetree.com It is our goal and aspiration to offer plantbased, elegant and sustainable horseware products for every horse & rider. The focus for the harnesses is on the use of Appleskin.
84 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
2-C1
40 Ruskin Avenue, Bognor Regis, West Sussex, PO21 5BW United Kingdom Contact: Arpan Bhatia Tel: 0203 129 1579 Email: arpan.bhatia@stride-invent.com Web: www.estride.store
Ethos
2-G16
IEC House, Old Springs, Market Drayton, Shropshire, TF9 2PG, United Kingdom Contact: Zoe Cappaert Tel: 01630 318130 Email: info@Goethos.co.uk Web: www.goethos.co.uk Ethos miscanthus bedding is a completely natural, sustainable alternative to wood shavings and other bedding types. Grown here in the uk, it’s a carbon negative product making it environmentally friendly!
WWW.EQUESTRIANTRADENEWS.COM
2023 Fiona Cork Saddles
2-D24
Birchfield Cottage, Messon, Telford, Shropshire, TF6 6PG, United Kingdom Contact: Fiona Cork Tel: 07969 398956 Email: info@fionacorkshowing.co.uk Web: www.fionacorksaddles.co.uk Saddle manufacturing company based in Shropshire making a large variety of saddles including a pony range. We make our own trees in house. Customisation available.
Founton Industries
2-D28
Hunter Pura Road, Gohad Pur, Sialkot, 51310, Pakistan Contact: Abrar Amin Tel: +92 3157 959282 Email: fountonind15@gmail.com Web: www.fountonind.com Manufacturer of all kinds of Equestrian products especially Saddlepads, Ear bonnets, Horse Bits, Stirrups, Mini Chaps, Gloves, Rider jacket, Rider Shirts and many more items.
Fynalite
2-F31
Unit 17 Kinwarton Farm Road, Arden Forest Industrial Estate, Alcester, Warwickshire, B49 6EH, United Kingdom Contact: Leon Fynn Tel: 01789 764848 Email: forks@fynalite.co.uk Web: www.fynalite.co.uk Continuous innovation has been the theme throughout Fynalite’s history, where the company traces back to 1985 with the introduction of its first version of the shavings fork. Since then, our company has grown and evolved beyond recognition.
Gallop Equestrian
2-E4
Units 1 & 2, Brymill Industrial Estate, Brown Lion Street, Tipton, West Midlands, DY4 9EG, United Kingdom Contact: Amy Richards Tel: 01902 454771 Email: amy@gallopequestrian.com Web: www.gallopequestrian.com Undoubtedly one of the leading brands in Rugs, with choice, quality, and unbeatable pricing. Paramount to Gallop is the efficiency of service for members and consumer affordability on everyday essentials.
LeMieux Sponsor of the Coffee Shop WWW.EQUESTRIANTRADENEWS.COM
Gatehouse
2-B18
Ross House, The Square, Stow on the Wold, Gloucestershire, GL54 1AF, United Kingdom Contact: Bruno Goyens De Heusch Tel: 01403 759659 Email: orders@KMEliteproducts.com Web: www.gatehousehats.co.uk Manufacturers of lightweight, comfortable, and competitively priced riding hats, internationally recognized for consistency and high safety test standards. New styles, suits riding for pleasure or competing at top level. Distributed by: KMEliteProducts.co.uk
Glamourati UK
2-D32
Sybara, Main Street, Howsham, Market Rasen, North Lincs, LN7 6JZ, United Kingdom Contact: Nigel Allen James Tel: 07778 449071 Email: staysputsales@aol.com Web: www.glamouratiuk.co.uk Glamourati is a range of glitter tattoo kits for horses for style and a touch of glamour.
Gofar Interprise
2-F20
Capital Road, Sialkot, Pakistan Contact: Malik Ghazanfar bashir Tel: 0045 28384533 Email: gb@gms-group.dk Web: www.gms-group.dk GOFAR Enterprises is a production company based in Sialkot, Pakistan.
Grade Leather
2-D30
11 Avenue Gardens, Cliftonville, Margate, Kent, CT9 3BD, United Kingdom Contact: Graham Bird Tel: 01843 224629 Email: graham@gradeleather.co.uk Web: www.gradeleather.com Grade Leather Limited, are suppliers and curriers of leathers for the Equestrian and allied trades. Bridle leathers in butts, backs, sides and shoulders. Vegetable and Chrome tanned, to specifiction.
GS Textile
2-F22
Istanbul, Turkey Contact: Malik Ghazanfar bashir Tel: 0045 28384533 Email: gb@gms-group.dk Web: www.gstextile.com.tr GS Textile is a production company based in Istanbul, Turkey. We specialize in equestrian clothing - especially breeches, recycled leggings and hoodies.We look forward to meet you at the BETA International 2023.
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 85
2023 Haddon Training
2-F30
Horse & Country
2-C10
Brinkworth House, Brinkworth, Chippenham, Wiltshire, SN15 5DF, United Kingdom Contact: Kate Arkinstall Tel: 01672 519977 Email: kate.arkinstall@haddontraining.co.uk Web: www.haddontraining.co.uk Established in 1997, Haddon Training are an award-winning training provider, specialising in equine, animal care and business qualifications throughout England and Wales.
Springboard Business Innovation Centre - Wales, Llantarnam Park, Cwmbran, Torfaen, NP44 3AW, United Kingdom Contact: Richard Burdett Tel: +44 (0) 7768 511702 Email: richardb@horseandcountry.tv Web: www.horseandcountry.tv H&C streams a vibrant mix of live sport, training, and entertainment, like All Star Academy. Our core audience is the competitive amateur rider, and we can help you reach them.
Helite UK
Horse & Hound
2-C20
2-H1
Green Lane Farm, Stainburn Lane, Leathley, Otley, West Yorkshire, LS21 2LF, United Kingdom Contact: Peter Riley Tel: 0113 2843497 Email: peter@heliteuk.co.uk Web: www.helite.com; www.airvest.co.uk Many of the Worlds top Showjumpers are now choosing the lightweight supple stylish Zip in 2 products for their safety. Enjoy a demonstration of how their airbags can keep you safe!
Unit 415, Winnersh Triangle, Eskdale Road, Winnersh, Wokingham, RG41 5TP, United Kingdom Contact: Rebecca Norris Tel: 020 3148 5000 Email: rebecca.norris@futurenet.com Web: www.horseandhound.co.uk The Biggest & Most Revered Equestrian Media Brand in the UK! With more than 139 years at the heart of Horse sport, Horse & Hound is the go-to place for breaking news and in-depth analysis of the equestrian world.
Henry James Saddlery
Horse&Rider Magazine and PONY Magazine
2-G13
Unit C, Howle Manor Business Park, , Howle, Shropshire, TF10 8AY, United Kingdom Contact: Daniel Russell Tel: 01952 482009 Email: dan@henryjamessaddlery.co.uk Web: www.henryjamessaddlery.co.uk Manufacturer of high quality saddles and bridlework.
here4horses
2-H18
Farnley Farm, Hunwick, Co Durham, DL15 0RB, United Kingdom Contact: Wendy Suddes Tel: 07494 931 744 Email: wendy@here4horses.org.uk Web: www.here4horses.org.uk here4horses is a charity based in North East England, run entirely by volunteers. Our mantra 'We Rescue, We Rehabiltate, We Rehome, We Educate', pretty much sums up everything we do.
HKM Sports Equipment (UK) Limited
2-E10
12 Upper Berkeley Street, London, W1H 7QD, United Kingdom Contact: Laura Parry Tel: +49 594 19898179 Email: parry@hkm-sports.com Web: www.hkm-sports.eu HKM are one of the world’s leading suppliers of products for riders and horses. Our passion for equestrian sports and and high-quality products not only convince riders, but inspire them.
86 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
2-A10
Olive Studio, The Timber Yard, Grange Road, Tilford, Surrey, GU10 2DQ, United Kingdom Contact: Alison Hill Tel: 01428 601020 Email: ali@djmurphy.co.uk Web: www.horseandrideruk.com Horse&Rider magazine, the UK’s best-selling equestrian monthly and award-winning title PONY, the only magazine dedicated to young riders. Visit us for bespoke promotional packages targeted at these key riders.
Horse Tech International
2-A15
Capital Road, Jinah Town, Sialkot, 51310, Pakistan Contact: Aqeel Qaiser Tel: +92 524 274149 Email: info@horse-tech.com Web: www.horse-tech.com We are leading and best manufacturers of horse riding gloves, half chaps, riding wear, saddle pads and many other equestrian products. We customise your products and help to develop your brand name and products.
WWW.EQUESTRIANTRADENEWS.COM
2023 Hunter-Outdoor
2-F3
31-33 Anne Road, Smethwick, Warley, West Midlands, B66 2NZ, United Kingdom Contact: Kulvinder Raindi Tel: 0121 5558334 Email: kraindi@aol.com Web: www.hunter-outdooruk.com We seek quality agents + retailers for our outdoor country clothing. Quality high & prices very competitive cf competitors (+50% less market leader).
HV Equestrian, HV POLO, Euro-star, Imperial Riding
2-A22
The iBuilding, Oude Middenweg 81, 2491, Netherlands Contact: Mike Duijndam Tel: +31 623 424764 Email: mike.duijndam@hvequestrian.com Web: www.hvequestrian.com HV Equestrian Group HV POLO, Euro-star, Imperial Riding.
Ideal & WRS Saddle Company Ltd
2-E21
2-H8
14 A 150 Feet Road, Jajmau, Kanpur, 208010, India Contact: Raess Iqbal Tel: +91 983 9030355 Email: jamiqint@gmail.com Web: www.jamiqintl.com Manufacturer of Rugs, saddle pad, Fly mask, halter, leadropes, English tack and accessories.
JMD International C-49, Sector-8, Noida, Uttar Pradesh, 201301, India Contact: Beauty Singh Tel: +91 727 5099887 Email: info@jmdinternational.org
2-F16
Unit 7 Smallbridge Business Park, Riverside Drive, Rochdale, Lancashire, OL16 2SH, United Kingdom Contact: Ginette Brogan Tel: 01706 340500 Email: info@johnwhitaker.com Web: www.johnwhitaker.com The John Whitaker brand is focused on stringently designed performance products for professionals and amateurs alike, whilst our Whitaker brand provides everyday essentials and stylish, fun products at an affordable price.
Kevin Milner Countryside Greeting Cards
The Old School, Hollhedge Lane, Walsall, West Midlands, WS2 8PZ, United Kingdom Contact: James Hitchen Tel: 01922 620233 Email: james@idealsaddle.com Web: www.idealsaddle.com Ideal is one of the largest manufacturers of all leather saddles on wooden saddle trees. Please come and see the latest Premier models from within the T&T adjustable saddle range.
Jamiq International
John Whitaker
2-H12
2-C19
Lane End Cottage, Ovington, Hampshire, SO24 0RB, United Kingdom Contact: Kevin Milner Tel: 01962 732585 Email: info@kevinmilnercountryside.co.uk Web: www.kevinmilnercountryside.co.uk Attending BETA International for the 7th year, showcasing my Countryside Greeting Cards for this coming year. Cards are printed in the UK and comprise of my work or commissioned work.
Krishna International
2-H10
Janta Nagar, Barra-3, Kanpur, 208027, India Contact: Yash Raj Sharma Tel: +91 933 57 38064 Email: krishna_international2000@yahoo.com
Leather Art & Eastern Saddlery
2-G26
99/308 Colonel Ganj, Kanpur, 208001, India Contact: Faraz Alam Tel: +91 512 2549882 Email: info@easternsaddlery.com Web: www.leatherart.in or www.easternsaddlery.com Owners of the Equestrian Brand Eastern Saddlery™. Manufacturers and Exporters of Leather Saddlery, Harness and Pet Products.
Space Studio in partnership with Event Specialists Sponsor of the exhibitor bags WWW.EQUESTRIANTRADENEWS.COM
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 87
2023 LeMieux
2-G11
Greenwood, Woodington Road, East Wellow, Romsey, Hampshire, SO51 6DQ, United Kingdom Contact: Charlotte Robinson Tel: 02380 814360 Email: crobinson@horsehealth.co.uk Web: www.horsehealthtrade.co.uk LeMieux needs no introduction as one of the fastest growing brands in the European & US markets. With an extensive range of world class saddle pads, rugs, boots, competition equipment, rider wear and more, there really is something for everyone.
Leon (Ultralight) Boots
Lite My Ride
2-G20
Unit 3 Bewsey Business Centre, Warrington, Cheshire, WA5 0JU, United Kingdom Contact: Katie Clarke Tel: 07533 539593 Email: katie@litemyride.co.uk Web: www.litemyride.co.uk Equestrian lighting company. Providing an extensive range of mains, solar and rechargeable battery powered products together with expert advice to ensure that you get the best product for your needs.
Mackey Equestrian
2-B12
2-D22
Unit 57, Buckingham Road, , Weston-Super-Mare, Somerset, BS24 9BG, United Kingdom Contact: Charlie Burgess Tel: 01934 315386 Email: charlie@leonbootsco.com Web: www.lbcboots.com In 2018, we introduced our ULTRALIGHT range of footwear into the UK market. With our record-breaking, award-winning footwear style that is now seen in over 750 stockists across many market sectors including the equine industry!
9 Silverwood Industrial Area, Silverwood Road, Lurgan, Craigavon, County Armagh, BT66 6LN, United Kingdom Contact: Stephen Murphy Tel: 028 383 14570 Email: stephen.murphy@agrihealth.co.uk Web: www.agrihealth.co.uk Mackey Equestrian is the home for Agrihealth’s equestrian range. You will find many new brands as well as a continued development of the Mackey, Equi-Sential and Liveryman own brand ranges.
Maria International leovet
2-B12
9 Silverwood Industrial Area, Silverwood Road, Lurgan, Craigavon, County Armagh, BT66 6LN, United Kingdom Lurgan, BT66 6LN, United Kingdom Contact: Stephen Murphy Tel: 028 383 14570 Email: stephen.murphy@agrihealth.co.uk Web: www.agrihealth.co.uk Our unique products are naturally tailormade to match your horse’s needs. Our range of products include grooming essentials, healthcare, first aid, effective fly protection, hoof and frog care and leathercare.
19 Jajmau, Kanpur, Uttar Pradesh, 208010, India Contact: Mohammad Arif Tel: +91 9839146816 Email: arif@mintleather.in Web: www.mintleather.in
Maxima Mix ‘N’ Munch
2-D10
Niederstraße 2, Monheim, 40789, Germany Contact: Caroline Winkler Tel: +49 15112351846 Email: caroline@levoine.com Web: www.levoine.com L’Evoine stands for innovation: Alpaca fleece saddle pads are the patented bestselling product amongst a high quality equipment collection. 100% Made in Germany.
88 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
2-B11
Union Street, Flimwell, East Sussex, TN5 7NX, United Kingdom Contact: Haylie Rudgley Tel: 07800 716019 Email: haylie.rudgley@btinternet.com Web: www.maximaequestrian.co.uk Equine pick ‘n’ mix treats in 20 delicious flavours with 100% natural ingredients and no molasses.
Midwest Equestrian Ltd L’Evoine Riding GmbH
2-B16
2-C30
F-24, UPSIDC Industrial Zone, CDF Complex, Anoopshahar Road, ALIGARH, U.P., India Contact: Yusuf Abidin Tel: + 91 9997734920 Email: yusuf@midwestcorporation.com Web: www.midwestcorporation.com Manufacturer/Exporter of Premium Saddlery Fittings, Stirrup Bars Girth & Cinch Buckles, Stirrup Leather Buckles, Bridle Buckles & Bits, Headcollar Fittings, Harness Fittings, Logos & Nameplates, Saddle Trees & Fittings.
WWW.EQUESTRIANTRADENEWS.COM
2023 MLW Manufacturing
2-F1
Mahal Buildings, New Street, , Walsall, West Midlands, WS1 3DF, United Kingdom Contact: Sat Mahal Tel: 07412 672266 Email: sat.mahal@mlwtrading.com Web: www.mlwtrading.com
Mochara ltd
2-C7
The Studio, Hundred End, Fairwarp, East Sussex, TN22 3BY, United Kingdom Contact: Fiona Keoshgerian Tel: 07917 360521 Email: shop@mochara.co.uk Web: www.mochara.co.uk Mochara is a stylish clothing brand created for the modern rider. All designs have been carefully chosen to mix and match providing the ultimate in easy, fun & confident styling.
Mrs Exports
2-J1
D-441 Defence Colony Jajmau, Kanpur, UP. India-208010 Contact: Aziz Raza Tel: +91 9839 502 556 Email: raza@mrsexports.co.in We understand the relation between you and your horse and that’s why we always produced best quality products for Equesterian Rug, Saddle pads, Ridding Accessories, Boot Bag, Helmet Bag, Garment Bag Grooming Bag, Halter and Leashes etc.
National Equine Show
2-H13
2 Bell Court, Leapale Lane, , Guildford, Surrey, GU1 4LY, United Kingdom Contact: Ashley Cox Tel: 07518 693560 Email: ashley.cox@raccoonmediagroup.com Web: nationalequineshow.com National Equine Show provides a premium environment for equestrians to learn, discover, enjoy over 140 brands, 30 globally recognised speakers, interactive features and is a welcoming and inclusive environment for equestrians from all walks of life.
Nikwax Waterproofing
Unit F Durgates Industrial Estate, Wadhurst, East Sussex, TN5 6DF, United Kingdom Contact: Sabrina Hammad Tel: 01892 786400 Email: sabrina.hammad@nikwax.co.uk Web: www.nikwax.com Nikwax will be showcasing its complete range of PFC-Free aftercare solutions for all equestrian gear. Visit us on stand 2G-15 for top tips, free samples and our special show offers.
Nuepos Ltd
2-C25
127 Leasowe Road, Wallasey, Merseyside, CH45 8PA, United Kingdom Contact: Cherie Lupu Tel: 0333 111 0778 Email: sales@nuepos.com Web: www.nuepos.com We’re an EPOS company based near Liverpool, U.K, who specialise in providing customised EPOS solutions to many different types of customers and have extensive knowledge & experience in the Pet Trade.
Oakwood Europe Pty Ltd
2-D2 / 2-D4
Momentum, 30 Ellerbeck Court, Stokesley, North Yorkshire, TS9 5PT, United Kingdom Contact: Sarfraz Mian Tel: 0844 6644600 Email: s.mian@nsbits.com Web: www.nsbits.com The world’s leading manufacturer of horse bits, developing innovative designs that deliver amazing results. Come and see our latest developments & training tools that can support your bit sales.
WWW.EQUESTRIANTRADENEWS.COM
2-F24
14 Barnett Wood Lane, Leatherhead, Surrey, KT22 7DN, United Kingdom Contact: Ronald de Flamingh Tel: 01372 375869 Email: info@oakwoodeurope.co.uk Web: www.oakwoodeurope.co.uk Australias finest leather care products that nourish, protect and preserve any leather product Saddles/bridles, shoes, leather furniture, gun cases car upholstry and the like Whether it is old or new Oakwood Liquid Saddles soap, Leather Conditioner and Leather and synthetic wipes The best available in UK.
Omega Alpha Pharmaceuticals Inc Neue Schule
2-G15
2-D14
795 Pharmacy Avenue, Toronto, Ontario, M1L 3K2, Canada Contact: Tina Bodfield Tel: +1 416 527 8117 Email: tbodfield@omegaalpha.ca Web: www.omegaalpha.com For over 30 years Omega Alpha has been supplying superior herbal supplements for the Equine, Small Animal and Human clientele. Proudly Canadian.
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 89
2023 OneK
2-B17A
Prime Footwear
2-A13
Ole Romersvej 31-35, Haderslev, 6100, Denmark Contact: Nana Berg Christensen Tel: +45 7352 4221 Email: nbc@eldorado.dk Web: www.eldorado.dk OneK Helmets boast the perfect synergy between advanced technology and aesthetically pleasing design. The liner system allows the helmet to grow with the young rider.
E-22, Site – 2, Panki Industrial Area, Kanpur, 208 022, India Contact: Achint Bhasin Tel: +91 7388868686 Email: achint.bhasin@prime-india.net Web: www.prime-india.net We are a family owned business in India, since past 2 decades. We not only offer most competitive prices but also quality products loved by our customers.
Parallax Plastics
Pro-Equine Ltd
2-A20
Glebe Farm, Peck Lane, Gunthorpe, Nottingham, Nottinghamshire, NG14 7EX, United Kingdom Contact: Anna Gardner Tel: 0115 9663836 Email: anna@parallaxplastics.co.uk Web: www.horsehayfeeder.co.uk Visit Parallax Plastics’ stand to celebrate 10 years of the Hay Saver the original slow feeder and view our full range of equestrian and pet products.
Platinum Ltd
2-A2
Unit F7 Falcon Business Centre, Victoria Street, Manchester, Greater Manchester, OL9 0HB, United Kingdom Contact: Dave Wright Tel: 07860 543860 Email: info@platinumagencies.co.uk Web: www.platinumagencies.co.uk Platinum, probably the largest volume sock provider to the industry, are showcasing their new styles with leading technology, functionality, novelty, fun and fashion. The friendly pallet barn awaits you’re arrival.
POS Ltd
2-G1
E121, E Mill, Dean Clough, Halifax, West Yorkshire, HX3 5AX, United Kingdom Contact: Anastasia Carr Tel: 01422 349083 Email: anastasia@posltd.co.uk Web: www.posltd.co.uk POS Limited provide reliable and cost effective multi-channel EPOS systems tailored for equestrian retailers. Features include VMR, 2nd hand VAT, order and payment processing, stock control, ecommerce and multi-app integrations.
Premier Performance
2-E2A
Building 19, Colworth Park, Sharnbrook, Bedford, Bedfordshire, MK44 1LQ, United Kingdom Contact: Camilla Zanna Tel: 01234 780150 Email: sales@premierperformance.uk Web: www.premierperformance.uk Home of The Calming Cookie, Premier Performance provides a cutting-edge line of nutritional, competition legal formulas for the health, maintenance, and recovery of the performance and leisure horse.
90 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
2-C12A
Ashbrook House, Maryculter, Aberdeenshire, AB12 5GR, United Kingdom Contact: Catherine Stott Tel: 01224 733881 Email: catherine@pro-equine.com Web: www.pro-equine.com Pro-Equine manufactures 100% natural supplements and skincare products for horses and dogs. We are looking for stockists and offer excellent margins, repeat business and customer support. No minimum order.
PSL Industries
2-C9
Plot no. 27, Uriaria Hamirpur Road, , Bidhnoo, Kanpur, 209214, India Contact: Padmakar Shukla Tel: + 91 8604950525 Email: info@pslindustries.com Web: www.pslindustries.com Manufacturer & Exporter of Leather Riding Footwear & Equestrian Footwear.
Racesafe Limited
2-F8
19 Cronin Courtyard, Cronin Road, Corby, Northamptonshire, NN18 8AG, United Kingdom Contact: James How Tel: 01536 771051 Email: james@racesafe.co.uk Web: www.racesafe.co.uk Racesafe is a leading UK manufacturer of equestrian body protectors & apparel, offering a growing product range synonymous with safety, comfort & style.
Ready One
2-F26
Noul Morr, Wazirabad Road, Adalat Garh, Sialkot, 51310, Pakistan Contact: Tahir Saeed Tel: +92 345 6756561 Email: tahir@ready-one.com Web: www.ready-one.com Manufacturing & Supplier of Custom Clothing.
WWW.EQUESTRIANTRADENEWS.COM
2023 Red Gorilla
2-E16
21 Moat Way, Barwell, Leicestershire, LE9 8EY, United Kingdom Contact: Dean Cox Tel: 01455 848184 Email: dean@redgorilla.red m Web: www.redgorilla.red The company behind the Tyre Rubber Feed Skip, Tubtrug®, Gorilla Tub®, Gorilla Broom®, Tidee™ products and many more…
Shires Equestrian
15 Southern Avenue, Leominster, Herefordshire, HR6 0QF, United Kingdom Contact: Marcus Cridland Tel: 01568 613600 Email: sales@shiresequestrian.com Web: www.shiresequestrian.com With over 50 years experience, Shires Equestrian is a household name, globally known in the world of horse riding. A familyowned business since 1968, Shires specialise in apparel and equipment suited for rider at all levels. Brands include Aubrion, Moretta, ARMA and Karben just name a few.
2-H16
Silva Bed Ltd Rockies
2-G22
Road Five, Winsford Industrial Estate, Winsford, Cheshire, CW7 3PG, United Kingdom Contact: Apryl Biddle Tel: 01606 595000 Email: apryl@tithebarn.co.uk Web: www.rockies.co.uk Rockies’ mineralised salt licks provide owners with cost-effective supplementation. Made in England, the range contains flavoured Health Licks (including new banana), Field & Stable, 5 Star, Bug:go! and Magnacalm.
RNZ Equestrian
2-F17
23A Hindustan Tannery, Compound, Jajmau, Kanpur, U.P, 208010, India Contact: Rehan Solanki Tel: +91 979 3431313 Email: rnzexports@gmail.com or sales@rnzequestrian.co.uk Web: www.rnzexports.com RNZ EXPORTS is a well-known company in India as well as abroad which basically manufacture saddlery and harness goods and exports the same to reputed foreign buyer. RNZ EXPORTS is one of the most trusted manufacturer and seller of India.
Ryder Saddles
2-C13
William House, 93 Frederick Street, Walsall, West Midlands, WS2 9NJ, United Kingdom Contact: Jane Riley Tel: 01922 616578 Email: jane@rydersaddles.com Web: www.rydersaddles.com We specialise in the manufacturing of saddles that are known for their quality, design, elegance and comfort for both horse and rider. We also make a range of handbags and belts as well as all saddle accessories.
Shamrock Enterprises
2-H6
Bishopswood, Dundrum, County Tipperary, E34 HW11, Ireland Contact: James O Doherty Tel: +353 62 71633 Email: shamrockfarmenterprises1@gmail.com Web: www.shamrockfarmenterprises.com
WWW.EQUESTRIANTRADENEWS.COM
2-B4 / 2-C4
17 Wrights Lane, Wymondham, Melton Mowbray , Leicestershire, LE14 2BA, United Kingdom Contact: Louise Coe Tel: 01572 729 565 Email: louise@silvabed.co.uk Web: www.silvabed.co.uk Silva Bed is a new supplier of sustainably sourced premium pine wood pellets and superior softwood shavings. Assured quality, absorbency and longevity are at the heart of our products.
Silvermoor Ltd
2-D3
North Field, Causey Park, Morpeth, Northumberland, NE61 3FT, United Kingdom Contact: Lindsay Foggin Tel: 01665 602587 Email: lindsay@silvermoor.com Web: www.silvermoor.com Silvermoor Limited is dedicated to producing high quality, innovative, healthy products for the equestrian, small animal and poultry market. We’d be delighted to welcome you on the stand to explain our full range.
Snowflake Animal Bedding
2-F25
Whams Road, Hazlehead, South Yorkshire, S36 4HG, United Kingdom Contact: Becki Alker Tel: 0114 399 5840 Email: rebeccaAlker@plevin.co.uk Web: www.plevinproducts.co.uk Snowflake Animal Bedding produce high-quality, sustainable products suitable for horses, agricultural livestock, and small pets such as rabbits and guinea pigs. The range includes Woodshavings, Hay, Straw, and Cat Litter.
Soho Equestrian
2-B7
Hammer & Harp Farm, Wapseys Lane, Hedgerley Green, Buckinghamshire, SL2 3XJ, United Kingdom Contact: Rob Waine Tel: 07805 039970 Email: info@sohoequestrian.com Web: www.sohoequestrian.com Soho Equestrian brings you luxery ridingwear & accessories at affordable prices.
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 91
2023 Stübben Riding Equipment
2-D16
Unit 3 Oakley Hay Lodge, Great Folds Road, Oakley Hay Business Park, Nr Corby, Northamptonshire, NN18 9AS, United Kingdom Contact: Claire McCune Tel: 01536 741569 Email: c.mccune@stuebben.co.uk Web: www.stuebben.com Stübben has been connecting riders and horses all over the world since 1894. The fifth-generation family-owned business develops products that set new standards. High-quality materials that aid high-quality performance and Innovation.
STUBBS England
2-C14
Progress Works, Hawksworth, Nottinghamshire, NG13 9DF, United Kingdom Contact: Chris Bradwell Tel: 01949 850218 Email: chris@stubbsengland.com Web: www.stubbsengland.com British manufacturers of quality Stable & Tack Room Equipment. Made to outlast all expectations, STUBBS has been giving unbeatable value for money since 1836. We ride, We design. We make!
Sundoo Industries
2-E19
19/705, Mujahid Road, Sialkot, 51310, Pakistan Contact: Shahzad Rashid Chanan Tel: +92 321-7121972 Email: info@sweet-heavens.com Web: www.sweet-heavens.com We have been real manufactures & Exporters of Equestrian products & accessories since 1987. Our Company is serving since 1987, Generations are working for fullfilling customer's demand.
92 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
2-G2
Lodge Dale Farm, Hollington, Staffordshire, ST10 4HS, United Kingdom Contact: Kate Dale Tel: 01889 507550 Email: hello@swishbedding.com Web: www.swishbedding.com An established company producing chopped, dust extracted wheat and rape straw. Highly bio-degradable and naturally absorbant. Offering a cost effective and durable bed for the comfort of the horse.
The Saddlery Training Centre
2-D33
3H Stanley Court, Glenmore Business Park, Telford Road, Churchfields, Salisbury, Wiltshire, SP2 7GH, United Kingdom Contact: Mark Romain Tel: 01722 341144 Email: saddlerytraining@btconnect.com Web: www.saddlerytraining.com We provide training courses for Saddlery Apprentices and others seeking City & Guilds Saddlery Qualifications. We also deliver training courses in Saddle, Bridle and Harness manufacture, repair and refurbishment.
The Society of Master Saddlers
2-E30
2-G17
Sundoo Street, Fateh Ghar Road, Shatap Ghara, Sialkot, 51310, Pakistan Contact: Muhammad Sundoo Tel: +92 52 3563399 Email: ysundoo@sundoosaddlery.com Web: www.sundoosaddlery.com We are Manufacturers of Horse Bits, Stirrups Iron, Riding Gloves, Mini Chaps, Farrier Tools.
Sweet Heaven
Swish Bedding
Green Lane Farm, Green Lane, Stonham, Stowmarket, Suffolk, IP14 5DS, United Kingdom Contact: Hazel Morley Tel: 01449 711642 Email: enquiries@mastersaddlers.co.uk Web: www.mastersaddlers.co.uk Professional Organisation providing advice, support, training and qualifications for the saddlery industry. Saddlery competitions and displays will also be running during the show in the Saddlery Pavilion.
Trickle Net
2-C21
8 Manor Farm, Moor Lane, Audburn, Lincoln, Lincolnshire, LN5 9DX, United Kingdom Contact: Ellen Chapman Tel: 03303 801871 Email: hq@tricklenet.com Web: www.tricklenet.co.uk Trickle Net are the industry experts in the design & production of trickle feeding solutions for equines, with the products & methodology backed by current and ongoing scientific research.
WWW.EQUESTRIANTRADENEWS.COM
2023 Umama Tanners
2-H15
Xiamen JustRight Trading Co., Ltd
2-C23
11/129 Umama House, Souter Ganj, Gwaltoli, Kanpur, 208001, India Contact: Sabiha Asif Tel: +91 983 8589530 Email: umama@asintl.co.in Web: www.umamatanners.co.in Umama Tanners established an identity of its own. With a very vast and varied experience, we can ensure you of providing international quality products at economical prices.
Room 2603, #9 Shuangpudongli, Huli District, Xiamen, China Contact: Lin Liyang Tel: +86 15260946194 Email: 1632123438@qq.com Xiamen JustRight Trading co., ltd. is a professional manufacturer for equestrian products.
Vale Brothers Ltd
Xiamen Maureen Industrial Company Limited
2-E5
Unit 2, 75 Midland Road, , Walsall, West Midlands, WS1 3QQ, United Kingdom Contact: Stacy Coates Tel: 01922 642222 Email: stacycoates@aol.com Web: www.valebrothers.co.uk At Vale Brothers we take huge pride in manufacturing products that always deliver on style and quailty. See our wide range of saddles, bridles, rugs, saddlepads and grooming tools from brands that are recognised and appreciated world wide.
Vintex Imp. & Exp. (Xiamen) Co., LTD.
2-H11
Room 802-1, No151-1 Yuehua Road, Huli District, Xiamen, China Contact: Zhang Chunyan Tel: +86 13606086753 Email: catherine@wintex-xm.com Web: www.wintex-xm.com Wintex owns the most advanced equipments&technologies, and is managed by specially trained persons. We are committed to producing the high quality garments for the customers all over the world.
WeatherBeeta Ltd
Unit302-1,NO.11 DUIYING ROAD, Jimei District, Xiamen, Fujian Province, China Contact: Feng Kaiqin Tel: +86 592-6255052 Email: karen@uway-pets.com Web: www.uway-saddlery.en.alibaba.com Xiamen Maureen Industrial Co.,Ltd is a professional manufacturer for equestrian garment, also providing one stop source service for various equestrian equipment. We have been supplying different brands worldwide.
Xiamen Tengjie Import & Export Co., LTD
3F-2, Building B, No.1798 Avenue Guangkou, Jimei District, Xiamen, China Contact: Lin Xiaoling Tel: +86 592-5032163 Email: sales_alin@tengjiecn.com Web: www.tengjiecn.com Teng Jie OEM manufacturer produces kind of outdoor function apparel in own factory. Providing all materials without any risk under OEKO ST-100.
2-C26
Xiamen Youwei Import&Export Co.,Ltd
Middle Stobswood, Morpeth, Northumberland, NE61 3AZ, United Kingdom Contact: Claire Shand Tel: 01670 791994 Email: info@westgatelabs.co.uk Web: www.westgatelabs.co.uk Westgate Labs is an award-winning veterinary laboratory specialising in parasite control for horses.They have led the way in providing targeted parasite control for horses in the UK since 1999.
2-F21
UNIT301-1, No.11 Duiying Road, Jimei District, Xiamen City, Fujian Province, China Contact: Yao Jun Tel: +86 592-5701773 Email: sophia@uway-pets.com Web: www.uway-xm.en.alibaba.com Xiamen Yowwei Import & Export Co.,Ltd is professional on customized equestrian products development and manufacture, cooperate with brands worldwide, provide one stop source service for various horse riding equipment.
Zhenjiang Angel Equestrian Products Co. Ltd.
WWW.EQUESTRIANTRADENEWS.COM
2-H9
2-B15
Unit 5 Shipton Way, Express Business Park, Rushden, Northamptonshire, NN10 6GL, United Kingdom Contact: Alice Bowen Tel: 01295 226900 Email: alice.bowen@weatherbeeta.com Web: www.weatherbeeta.com For over 40 years WeatherBeeta, has embarked on a brand mission to create high quality, comfortable, innovative and durable protection for horses, dogs and humans.
Westgate Laboratories
2-F19
2-J3
No. 100 Guangming Rd, Dantuxincheng, Zhenjiang, Jiangsu, 212143, China Contact: Andrew Sima Tel: +86 (0)511 85908166 Email: andrewsima@angel-equestrian.com Angel Equestrian was founded in 2006. The business scope of the company includes equestrian equipment, livestock equipment, and pet supplies, such as horse whips, brushes, and so on.
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 93
BETA INTERNATIONAL 2023 | PREVIEW
Bringing out the best New and innovative products are the lifeblood of equestrian retailing - which is why BETA International celebrates them with an exclusive showcase and highly-prized awards.
T
he New Product Showcase, sponsored by Horse&Rider Magazine, is the place to head for exciting, innovative launches. The showcase is to be found within the exhibition hall. Products are displayed along with references to which stands to visit to find out more about them. Every BETA International exhibitor has been invited to place one product in the New Product Showcase for free. All products will be available for viewing for the duration of the show.
NEW PRODUCT AND BEST STAND AWARDS
In addition, products entered in the showcase will be assessed in eight categories for New Product Awards, sponsored by Equestrian Trade News. The eight categories are as follows: • Clothing & Footwear • Feed, Supplements & Forage • Horsewear, Horse Care & Equipment • Saddlery & Tack • Bedding & Yard Equipment • Safety • General & Gift This year’s New Product Awards will be judged by an invited panel of experienced equestrian retailers. Another long-standing tradition at BETA International is the show’s Best Stand Awards which reward visual display and the provision of information.
94 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Presented in two categories – best small stand and best large stand – the judges will include Wendy Suddes from BETA International’s chosen charity, Here4Horses.
PRIZE-GIVINGS
Everyone is invited to the BETA International Seminar Theatre at 16.50 on Sunday, the first day of the show, to applaud the winners of the New Product Awards, Best Stand Awards and Society of Master Saddlers (SMS) Saddlery Competition awards.
WWW.EQUESTRIANTRADENEWS.COM
SHOW OFFERS | BETA INTERNATIONAL 2023
The Show Offer Special
Visit these stands and benefit from the show offers available
Vale Brothers Ltd
Harry Dabbs saddle/girth offer
Free Waffle Girth with every Harry Dabbs original saddle order
Equidaw of London and Pawdaw of London
Stand 2-E5
Stand 2-G 18
Innovative Natural Cooling Rugs & Neck Covers 15% discount for all orders placed at the show
Equi-Light Headbands £25 - Free shipping on first order and orders over £1000 get 5% off
Stand 2-B25
Equi-Light Headbands: Fashion meets function for stylish equestrians. Elevate your riding experience with ultimate comfort and flair. Normal RRP £27.99 on website
Equi-Light
Equi-Light Neck Strap £40-£55 Free shipping on first order and orders over £1000 get 5% off
Stand 2-B25
Equi-Light Neckstrap: Unparalleled control for equestrians. Elevate your riding performance with this essential connection tool. Normal RRP £45-£60 on website
Fynalite
10% off all retailer orders received at the show
10% off all retailer orders recieved at the show. Minimum spend of £250. Stand 2-F31
Equi-Light Hi-Viz Gilets £55 - Free shipping on first order and orders over £1000 get 5% off
Stand 2-B25
Equi-Light Hi-Viz Gilets offer safety and style in one package. Premium designs for confident equestrians. Ride with visibility today! Normal RRP £60 on website
Natural Cooling Rugs - 15% Discount for all orders placed at the show
Equi-Light
Equi-Light
Stand 2-F31
Equi-Light
Equi-Light Beanies £30 - Free shipping on first order and orders over £1000 get 5% off
Stand 2-B25
Equi-Light Beanies: Cozy and stylish for equestrians. Keep warm with flair on your rides. Winter comfort redefined! Normal RRP £32 on website
Ehoss
EHOSS Special Offer for BETA International 2023 - FORAGE PLATFORM EARLY ORDER JUST FOR £20125 INSTEAD OF £28750
Stand 2-C15
Discount would be fixed for your order in terms of payment till 12/10/2023.
Equi-Light
Equi-Light Hi-Viz Vest £50 - Free shipping on first order and orders over £1000 get 5% off
Stand 2-B25
Stay safe and seen with Equi-Light Hi-Viz Vests. High-quality, stylish designs for equestrians who value safety and comfort. Ride confidently! Normal RRP £55 on website
Vale Brothers Ltd
Harry Dabbs saddle/girth offer
With every Harry Dabbs saddle purchased at Beta we are offering a stylish Waffle Girth. Styles: Long & Dressage
Stand 2-E5
CONTINUED OVER THE PAGE
WWW.EQUESTRIANTRADENEWS.COM
EQUESTRIAN TRADE NEWS SEPTEMBER 2023 | 95
BETA INTERNATIONAL 2023 | SHOW OFFERS
Vale Brothers Ltd
NuuMed Medium Weight Cooler Rug - Beta Offer £39.00!
Stand 2-E5
Versatile Knitted Medium Weight Cooler Rug. Affordable choice for use during travel, after exercise, in the stable and throughout the change of seasons.
Vale Brothers Ltd
Thermatex SHR/NuuMed - FREE NuuMed SP11 saddle pad with every SHR ordered.
Stand 2-E5
Receive a FREE NuuMed Everyday saddle pad (SP11) in White or Black worth £44.60 with EVERY SHR ordered at BETA.
Vale Brothers Ltd
Harry Dabbs CS Girth Offer - Free Dabbs CS leather girth with every Platinum saddle order
Stand 2-E5
Free Harry Dabbs CS curved leather girth with every Platinum saddle ordered at BETA
Gallop Equestrian
Gallop’s BETA special 2024 forward order - 20% off trade pricing at BETA
Stand 2-E4
Includes the core combo fly sheet, versatile waterproof fly combo, and the new 5-point detachable neck fly sheet. With the addition of our new, unique horsey printed rugs for 2024.
Kevin Milner Countryside Greeting Cards Buy 450 cards and get a free stand
Stand 2-C19
Buy 450 cards and get a free stand worth over £135.00 plus postage will be free. A total saving of £160.00
POS Ltd
Register for a 30% Discount - on POS EPOS systems software
Stand 2-G1
Register your interest at Stand 2-G1 to attract a 30% Discount on the XSELL EPOS software systems
Shires Equestrian
Exclusive BETA Offer - up to 30% off Offer includes haynets, grooming equipment and leadropes.
96 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Stand 2-B4/ 2-C4
Shires Equestrian
New product launches - up to 25% off Offers include Moretta Footwear, SS24 clothing, AW23/SS24 rugs and fly. Arma products and much more.
Fynalite
Free Shipping on 1st order for new customer orders received at the show
Stand 2-B4/ 2-C4
Stand 2-F31
Placing your first order with us? Get free shipping on orders with a minimum spend of £250
Equi-Light
Equi-Light Dog Collar £20 - Free shipping on first order and orders over £1000 get 5% off
Stand 2-B25
Equi-Light Dog Collar: Safety and style combined. Walk confidently with your four-legged friend. Enhance your dog’s presence! Normal RRP £25 on website
Gallop Equestrian
Place orders at BETA and get further discounts - 5% off
Stand 2-E4
For orders placed, the retailer will receive a 5% discount. If the multi-buy is applied too, subject to quantities ordered, there are some super savings to be made, increasing profitability.
L’Evoine Riding GmbH
Alpaca Fleece Saddle Pads - Become a b2b partner and test products for free.
Stand 2-D10
Explore the whole collection of L’Evoine 100% made in Germany. We use the best, natural and durable materials for our saddle pads, half pads, grooming bags, cotton blankets und brushes.
Pro-Equine Ltd
Special offer for orders placed during the Show - Free shipping & merchandise on all orders placed during BETA
Stand 2-C12A
Any stockist placing an order during BETA will receive free shipping and a selection of Pro-Equine merchandise for their staff.
WWW.EQUESTRIANTRADENEWS.COM
SHOW OFFERS | BETA INTERNATIONAL 2023
KBF99 Anti-bacterial grooming brushes - Free KBF99 Face Brush with every brush order.
Stand 2-E5
Anti-bacterial grooming brushes proven to kill over 99% of bacteria, fungus and some enveloped viruses including Covid19, Strangles, Ringworm.
Elico Equestrian / Jenkinsons
Show Offers and New Products
Stand 2-G5
We will be pleased to discuss offers and also show you part of our extensive Elico Products range as well as Gifts/Stationery/Christmas lines which will help increase your profits
Vale Brothers Ltd
NuuMed Saddle pad offer - Order 5 and get another free ( not white or black)
Stand 2-E5
British made HiWither everyday quilted saddle pads and numnahs designed to provide total clearance over the wither and along the spine.
Best Animal Bedding Ltd
Exclusive 10% discount off first order!! - Exclusive show discount available for Beta International Show 2023 attendees only
Stand 2-C24
Get 10% off first order -BETA Show deal! We are offering an exclusive 10% discount off our product to all BETA Show attendees. T&Cs apply.
Coming soon
in ETN…
NOVEMBER ISSUE
• Fibre, forage and hay alternatives • AMTRA accredited RAMA (SQP) CPD feature and quiz • Equine treats and licks • Boots, socks and gloves • A retailer’s guide to feed wholesalers
Please send editorial submissions to editor@equestriantradenews.com by 23 September. To find out about advertising, contact Abi Cannon on tel 01428 601028 Evie Edgar on tel 01428 601031 email etn@djmurphy.co.uk
Photo: Lucy Merrell
Vale Brothers Ltd
BETA INTERNATIONAL 2023 | EXHIBITORS BY CATEGORY ASSOCIATION
The Society of Master Saddlers, British Equestrian Trade Association
BEDDING
Bedmax Shavings, Best Animal Bedding Ltd, Bodens, British Equestrian Trade Association, Burlybed, Concord Equestrian, Ethos, Fynalite, Silva Bed, Snowflake Animal Bedding, Swish Bedding
BUSINESS SERVICES
Admire PR, British Equestrian Trade Association, Citrus-Lime, Davison Industry, Equestrian International Products, Haddon Training, Horse & Country, MLW Manufacturing, Nuepos Ltd, POS Ltd, Ready One, RNZ Equestrian, The Society of Master Saddlers, Vintex Imp. & Exp. (Xiamen) Co., LTD, Westgate Laboratories Ltd, Xiamen JustRight Trading Co., Ltd
CASUAL CLOTHING & FOOTWEAR
3 Donkeys, Battles, Brogini, Cabotswood & Quayside, Catago, Chatham Footwear, Equidry Ltd, GS Textile, Hunter-Outdoor, Leon (Ultralight) Boots, Mackey Equestrian, MLW Manufacturing, Platinum Ltd, Prime Precisions PVT. Ltd, PSL Industries, Ready One, RNZ Equestrian, Shires Equestrian, Soho Equestrian, Sweet Heaven, Vintex Import & Export (Xiamen) Company, LTD, Weatherbeeta Ltd, Xiamen Tengie Import & Export Co Ltd
CHARITY here4horses
COUNTRY CLOTHING
Battles, Brogini, Cabotswood & Quayside, Chatham Footwear, Elico Equestrian / Jenkinsons, Hunter-Outdoor, LeMieux, Leon (Ultralight) Boots, Mackey Equestrian, MLW Manufacturing, Platinum Ltd, Prime Precisions PVT. Ltd, Shires Equestrian, Soho Equestrian, Vintex Import & Export (Xiamen) Company, LTD, Weatherbeeta Ltd, Xiamen Tengie Import & Export Co Ltd
FEED & SUPPLEMENTS
Baillie Haylage, Battles, Boomerang Nutrition Limited, British Equestrian Trade Association, Country Haylage Ltd, Duggan Veterinary Supplies, EHOSS, Elico Equestrian / Jenkinsons, Equine Products UK Ltd, leovet, Maxima Mix ‘N’ Munch, Omega Alpha Pharmaceuticals Inc, Premier Performance, Pro-Equine Ltd, Rockies, Shamrock Enterprises, Silvermoor Ltd, Trickle Net
FIRST AID PRODUCTS
Battles, Botanica, Davison Industry, Elico Equestrian / Jenkinsons, EqWax, LeMieux, leovet, Shires Equestrian, STUBBS England, Westgate Laboratories Ltd
GROOMING EQUIPTMENT & PRODUCTS
Countryside Greeting Cards, LeMieux, L’Evoine Riding GmbH, Mochara Ltd, Platinum Ltd, Samantha Abbott Australia
HOOF / FARRIER EQUIPMENT & PRODUCTS
Davison Industry, Mackey Equestrian, STUBBS England, Sundoo Industries
HORSE CLOTHING & EQUIPMENT
Abbey England, Battles, Catago, Davison Industry, EHOSS, Elico Equestrian / Jenkinsons, Equidaw of London and Pawdaw of London, Equilibrium Products, Equipride Ltd, Equizax British Luxury, Estride, Founton Industries, Gallop Equestrian, Helite UK, HKM Sports Equipment (UK) Limited, Horse Tech International, HunterOutdoor, HV Equestrian, HV POLO, Euro-star, Imperial Riding, Jamiq International, JMD International, John Whitaker, Leather Art & Eastern Saddlery, LeMieux, leovet, L’Evoine Riding GmbH, Mackey Equestrian, Mrs Exports, Neue Schule, Red Gorilla, Shires Equestrian, Vale Brothers Ltd, Vintex Import & Export (Xiamen) Company, LTD, Weatherbeeta Ltd, Xiamen Maureen Industrial Company Limited, Xiamen Youwei Import&Export Co.,Ltd, Zhenjiang Angel Equestrian Products Co. Ltd.
LEATHER EQUIPMENT & PRODUCTS
Abbey England, Ablet Lash, Absorbine, Battles, Bliss of London and Cavaletti Saddles, Catago, Elico Equestrian / Jenkinsons, Equipride Ltd, Equizax British Luxury, Fiona Cork Saddles, Gallop Equestrian, Grade Leather, HKM Sports Equipment (UK) Limited, Ideal & WRS Saddle Company Ltd, Jamiq International, John Whitaker, Leather Art & Eastern Saddlery, Mackey Equestrian, Maria International, Nikwax Waterproofing, PSL Industries, RNZ Equestrian, Shires Equestrian, Stuebben Riding Equipment UK & Ireland LTD, Vale Brothers Ltd, Zhenjiang Angel Equestrian Products Co. Ltd.
LUGGAGE
Elico Equestrian / Jenkinsons, HV Equestrian, HV POLO, Euro-star, Imperial Riding, LeMieux, Mrs Exports, Shires Equestrian, Vintex Import & Export (Xiamen) Company, LTD
PET ACCESSORIES
Ablet Lash, Battles, Davison Industry, Duggan Veterinary Supplies, Equidaw of London and Pawdaw of London, Equi-Light, Equizax British Luxury, EqWax, Fynalite, HKM Sports Equipment (UK) Limited, John Whitaker, Leather Art & Eastern Saddlery, Mackey Equestrian, Midwest Equestrian Ltd, Shires Equestrian, Vale Brothers Ltd, Weatherbeeta Ltd, Xiamen Tengie Import & Export Co Ltd, Zhenjiang Angel Equestrian Products Co. Ltd.
Absorbine, Battles, Biteback Products, Botanica, Elico Equestrian / Jenkinsons, Glamourati UK, LeMieux, leovet, HV Equestrian, HV POLO, Eurostar, Imperial Riding, HKM Sports Equipment (UK) Limited, Oakwood Europe Pty Ltd, STUBBS England, Zhenjiang Angel Equestrian Products Co. Ltd.
PET FEED
Absorbine, Battles, Biteback Products, Davison Industry, Duggan Veterinary Supplies, EHOSS, Elico Equestrian / Jenkinsons, Estride, Fynalite, leovet, Pro-Equine Ltd
PUBLISHER
Crafty Ponies, Elaine Heney Equestrian Author, Elico Equestrian / Jenkinsons,Equestrian International Products, EqWax, Kevin Milner
RIDER CLOTHING & FOOTWEAR
Bartholomews Bird Foods, Battles, Duggan Veterinary Supplies
PET HEALTHCARE
HEALTHCARE EQUIPMENT & PRODUCTS
Ablet Lash, Battles, Best Animal Bedding Ltd, Biteback Products, Botanica, Concord Equestrian, Davison Industry, Duggan Veterinary Supplies, EqWax, Mackey Equestrian, Pro-Equine Ltd, Westgate Laboratories Ltd
HOMEWARE & GIFTS
British Equestrian Trade Association, British Horse Magazine, Elaine Heney Equestrian Author, Equestrian Trade News (ETN), Horse & Hound, Horse & Rider Magazine and PONY Magazine 3 Donkeys, Agaso Equestrian, Battles, Brogini, Cabotswood & Quayside, Catago, Cyrus,
98 | EQUESTRIAN TRADE NEWS SEPTEMBER 2023
Davison Industry, Elico Equestrian / Jenkinsons, Equestrian International Products, Equidry Ltd, Equi-Light, Gallop Equestrian, Gofar Interprise, GS Textile, Helite UK, HKM Sports Equipment (UK) Limited, Hunter-Outdoor, HV Equestrian, HV POLO, Euro-star, Imperial Riding, John Whitaker, Leather Art & Eastern Saddlery, LeMieux, Mackey Equestrian, Mochara Ltd, Platinum Ltd, Prime Precisions PVT. Ltd, PSL Industries, Racesafe Limited, Shires Equestrian, Soho Equestrian, Sundoo Industries, Sweet Heaven, Vale Brothers Ltd, Weatherbeeta Ltd, Xiamen Maureen Industrial Company Limited, Xiamen Tengie Import & Export Co Ltd, Xiamen Youwei Import&Export Co.,Ltd
RIDER SAFETY EQUIPMENT
Battles, British Equestrian Trade Association, Davison Industry, Elico Equestrian / Jenkinsons, Equi-Light, Gatehouse, Helite UK, HKM Sports Equipment (UK) Limited, JMD International, John Whitaker, LeMieux, Mackey Equestrian, OneK, Racesafe Limited, Shires Equestrian, Vale Brothers Ltd, Xiamen Maureen Industrial Company Limited, Xiamen Youwei Import&Export Co.,Ltd
SADDLERY & TACK
Abbey England, Battles, Black Country Saddles, Bliss of London and Cavaletti Saddles, Catago, Davison Industry, Elico Equestrian / Jenkinsons, Equilibrium Products, Equi-Light, Equipride Ltd, Equizax British Luxury, Fiona Cork Saddles, Founton Industries, Gallop Equestrian, Henry James Saddlery, HKM Sports Equipment (UK) Limited, Horse Tech International, HV Equestrian, HV POLO, Euro-star, Imperial Riding, Ideal & WRS Saddle Company Ltd, Jamiq International, John Whitaker, Leather Art & Eastern Saddlery, LeMieux, Mackey Equestrian, Midwest Equestrian Ltd, Neue Schule, PSL Industries, Ryder Saddles, Shires Equestrian, Stuebben Riding Equipment UK & Ireland LTD, Sundoo Industries, Vale Brothers Ltd, Xiamen Maureen Industrial Company Limited, Xiamen Youwei Import&Export Co.,Ltd
SAFETY EQUIPMENT & PRODUCTS Davison Industry, Elico Equestrian / Jenkinsons, Equi-Light, Equine Tree, Gatehouse, Helite UK, LeMieux, Mackey Equestrian, OneK, STUBBS England
TRAINING PROVIDER
Ablet Lash, British Equestrian Trade Association, Davison Industry, Duggan Veterinary Supplies, Haddon Training, Neue Schule, The Saddlery Training Centre, Vetinary Equipment & Products
WATERPROOF CLOTHING & PRODUCTS
Battles, Davison Industry, Equi-Light, HunterOutdoor, LeMieux, Mackey Equestrian, Nikwax Waterproofing, Platinum Ltd, Shires Equestrian, Vale Brothers Ltd, Xiamen Tengie Import & Export Co Ltd
YARD / PADDOCK EQUIPMENT & PRODUCTS
Battles, Davison Industry, Dub’l-Lif (Taunton) Ltd, Elico Equestrian / Jenkinsons, EHOSS, Equilibrium Products, Equi-Light, Fynalite, HV Equestrian, HV, POLO, Euro-star, Imperial Riding, LeMieux, Lite My Ride, Mackey Equestrian, Parallax Plastics, Red Gorilla, STUBBS England, Trickle Net, Vale Brothers Ltd
CORRECT AT TIME OF GOING TO PRESS
WWW.EQUESTRIANTRADENEWS.COM
Equestrian Equestrian Equestrian Helmets Helmets Helmets PAS PAS PAS015:2011 015:2011 015:2011
CERTIFIED CERTIFIED CERTIFIED
TM TM TM KITEMARK KITEMARK KITEMARK
Equestrian Helmets Equestrian EquestrianHelmets Helmets PAS PAS PAS015:2011 015:2011 015:2011 KITEMARK KITEMARK KITEMARKTMTMTM
Certification Mark
Made To The
BETA
201 8 Horse Rider
Body & Shoulder Protector Standard
Level 3
THE
BRITISH EQUESTRIAN TRADE ASSOCIATION East Wing, Stockeld Park Wetherby, LS22 4AW Tel: +44 (0) 1937 587062 Fax. +44 (0) 1937 582728 Web:www.beta-uk.org
2 0 18
The Official Label
Horse Rider Body & Shoulder Protector Standard
Level 3