The Voice of the Equestrian Industry
March 2020 Volume 44, No 3 Monthly
GET SET FOR A NEW SEASON! Competition gear to stock Hoof, leg and joint care
WORMING: WHERE ARE WE NOW? AMTRA accredited SQP CPD feature
PLUS
ETN is the official media partner of BETA International
2021
24 – 26 January
• Royal Warrant holders • Retailer profile • Award winning saddler
NAEC Stoneleigh, Warwickshire, UK Main Sponsor
Main Sponsor
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Editor’s Comment
In this issue... NEWS What’s been happening? Latest launches
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PEOPLE Who’s new, who’s moved?
So gifts are the new clothing… I lost count at BETA International of the number of retailers who said they were snapping up gifts and homeware products – greetings cards, cushions and covers, cute figurines of birds and animals. Eye-catching impulse buys for their customers. My guess is that while ‘ordinary’ consumers rarely cut back on what their horses need, they’re thinking twice about spending on themselves. Yes, they need essential and safety items like hats, boots and legwear, but why pay for a ‘label’ when you can get warm tops and waterproof jackets pretty much anywhere? Brands and their all-important logos – displayed for all their friends to see – are still sought after… But only by those with the spare cash. So when it comes to appealing to today’s cautious equestrian shoppers, maybe more gifts is the way to go? And the more unusual, the better. Is a good telephone manner a dying art? And does it matter? Personally, I think it does… I rather enjoy picking up the phone to interrupt (and often resolve) an interminable email exchange. Yet all too often, I sense the person at the other end is surprised, even shocked, to hear from an actual human. In some cases, they sound downright irritated – almost kicking themselves for picking up the phone. The first rule of telephone answering is, surely, that the recipient should sound pleased to hear from the caller. I read somewhere that when you’re on the phone, you should replicate the body language you would display if the person on the line was facing you…
FRONT COVER: Omega Equine sponsored rider Laura Renwick with the nine year old Arkuga competing at the Mediterranean Equestrian Tour. Arkuga is home-bred out of one of Laura's top mares, Beluga. Laura uses the whole range of Omega Equine supplements, in particular the Omega Muscle and Omega Vita E for Arkuga.
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So sit up and smile. And for goodness’ sake, speak slowly and clearly. Here endeth the telephone lesson.
Eating and shopping go together like cheese and pickle or ham and eggs. Very often, enjoying one is a good excuse to do the other. And while some equestrian retailers – Ingatestone in Essex and South Yorkshire’s Iron Horse being two that spring to mind – already have excellent on-site catering, should more be thinking in foodie terms? It’s definitely an idea that’s sizzling away on the high street. Debenhams introduced Harry Ramsden’s fish and chip restaurants in some stores last autumn, Next shoppers can grab a Costa coffee, Greggs has new concessions in some Asda stores and Swedish clothing giant H&M has installed an opulent garden café in its Berlin store. At least with horse owners burning off all those calories while riding and mucking out, no-one can begrudge them something sticky while shopping.
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DOGS AT WORK Busy canines
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WORMING News and views
It appears that cash remains king in New York. The city council has passed legislation that effectively bans cashless stores. Retailers who refuse to accept legal currency, as well as digital payments, can be fined. A bit like metal horseshoes and leather saddlery, sometimes the old ideas are the best.
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PRODUCT NEWS
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AMTRA ACCREDITED SQP CPD Worming: where are we now?
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LEGAL DIGEST Food shaming
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RETAILER PROFILE TFM Country Store
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HOOVES, LEGS & JOINTS A vet’s view How to nail hoof care Laminitis alert Product gallery
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COMPETITION GEAR Get set for a new season
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BENCH SADDLER OF THE MONTH Profiling our winner
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TURNING BACK THE PAGES What ETN was reporting five, ten, 20 and 30 years ago
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ROYAL WARRANT HOLDERS Meet the chosen ones
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SPECIAL REPORT Update on J & E Sedgwick
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COUNTY COURT JUDGMENTS ETN’s exclusive listing
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BETA MEMBERS’ PAGE News from your trade association
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Resource Reg. No. 2110
Liz Benwell
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ETN|NEWS
News Sponsorship warning to Olympic contenders R
iders in Olympic contention could suffer the consequences if their sponsors break stringent rules surrounding this summer’s Games. The warning comes from the British Equestrian Federation (BEF) which is preparing advice sheets for riders and sponsoring brands. The federation is also issuing guidelines to publications with regards to advertising sales ahead of Tokyo 2020. Although the Olympics run from 24 July to 9 August, the critical Games Period – during which all participating athletes are subject to strict marketing restrictions – is from 14 July to 11 August. The following link has guidelines from an athlete’s perspective and then from a brand/sponsor view point. This year’s changes are reflected here too: https://www.teamgb.com/rule-40 With regards to rule 40, sponsors should note that permission to run adverts during the Games must be secured by 14 May. Also that such advertising should appear at least 90 days prior to the Games – by 14 April. More broadly, rules are in place to protect the Olympic brand and associated intellectual property (IP) from association by implication with anyone other than an official Tokyo Olympics sponsor – the likes of Coca Cola, Visa and Toyota. Therefore use of the words ‘Tokyo’ and ‘2020’ together, references to Olympic Games and use of logos such as the five Olympic rings are best avoided. More information can be found here: https://tokyo2020.org/en/copyright/ data/brand-protection-EN.pdf
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The BEF has also issued a friendly warning to sponsors about referring to a ‘Team GBR rider’ or ‘Team GB rider’. Riders are only Team GBR while at a championship, the other 355 days a year, that term doesn’t apply, said a spokesman. And Team GB isn’t anyone’s to use other than the British Olympic Association. “Essentially, any brands should avoid using the Olympic words, any type of Olympic intellectual property or Tokyo 2020 together – anything
Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). Design & Print Elliot Cierpiol Resource, 78 Armley Road, Leeds, West Yorkshire, LS12 2EJ Tel: 0113 200 5000 Email: ec@weareresource.co.uk Web: www.weareresource.co.uk ISSN 1462-9526 Publisher Equestrian Management Consultants Ltd
which creates any association with the Games,” adds the BEF. “While it may not be them who suffers the direct consequences, it will impact on the athlete involved which hopefully they’d want to avoid. It’s not worth the risk.” Similar rules and restrictions apply to the Paralympic Games which are on 25 August to 6 September. Equestrian specific guidelines will be issued shortly and covered in ETN.
Editor Liz Benwell Email: editor@equestriantradenews.com Tel: 0345 6185007 Advertising Manager Beth Crow Email: bethc@beta-int.com Tel: 01937 582111 Fax: 01937 582778 Digital Manager Nicki Lewis Email: nickil@beta-int.com Tel: 01937 582111 The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright All material is copyright Equestrian Management Consultants Ltd.
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MORE CALLS FOR ONE SPOGA SHOW A YEAR The momentum in favour of one annual spring Spoga trade fair – rather than two as currently – appears to be growing. In January, the German trade body BSI announced the end of its 45 year collaboration over the show with Spoga’s venue, Koelnmesse. BSI also said that while its members felt trade fairs were important as “industry meeting points…they also tie up financial and human resources. Just one show in the spring, the BSI argued, would offer significantly greater growth opportunities, have a unique identity [Spoga autumn runs parallel with the gafa garden show] and work better for the marketing of autumn/winter collections. Now the Dutch Sporting Goods Association (FGHS) has added its support for one spring show. “The FGHS would like to have one fair (Spoga) in the spring, rather than two,” said FGHS director Dirk Vinken. “The spring is a much more favourable time, both business-wise and marketing-wise, in the halls of Koelnmesse, thus creating a unique selling point for the sector without other fairs taking place simultaneously.” Membership of FGHS comprises 140 Dutch v manufacturers, importers, wholesalers and agents. It was founded in 1950.
FOCUS ON FASHION Last month’s spoga horse held at Koelnmesse, Cologne on 8 – 10 February, put the emphasis on clothing. Newly branded as ‘Fashion Days’, the show’s centrepiece was a runway of futuristic design on which the 2020/2021 autumn/winter collections were launched. In total, 163 exhibitors from 23 countries took part in the show with a wide array of equestrian products joining the clothing. As the first Spoga Fashion Days drew to a close, rumours abounded over the show’s future. “We will over the coming months work out together with representatives of all interest groups how Spoga horse will be positioned in future,” said the organisers.
Hi-viz supplier parts ways with wholesaler Equisafety has parted ways with Weatherbeeta after several years working with the wholesaler. The hi-viz specialist is taking on its own sales team to handle distribution of its range. “These are exciting times for Equisafety,” said managing director Nicky Fletcher. “I would like to thank Weatherbeeta for their support and hard work and wish them well in the future”.
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An off-the-shelf policy is unlikely to give your business the protection it needs. In partnership with a UK based insurer, SEIB have developed a business insurance policy carefully tailored to your specific needs. Whether you’re a tack shop (fixed, mobile or online), equestrian goods manufacturer, or a saddle fitter, simply contact us for a quote. Our bespoke policy includes the following features as standard: Professional indemnity cover with a £50,000 limit Care, custody & control for a £5,000 limit per animal (£25,000 in any one period of insurance) Work away cover for saddle fitters Cover for the import and export of stock Flexible enough to provide cover for a wide range of equestrian trade activities Property in transit cover with a £10,000 limit
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IN BRIEF • Shaws Equestrian is to manage and promote the Tredstep Ireland riding wear brand in Britain. “Tredstep Ireland has an important portfolio of products with considerable consumer loyalty,” said Monty Stuart Monteith of Shaws Equestrian. • Thermatex has celebrated its 30th birthday. The knitted, wicking fabric used to make the famous cooler rugs was previously known as Texnique and has existed for more than four decades. But it wasn't until 13 January 1990 that Robert Reynolds purchased the company, renaming it Thermatex. Now owned by Vale Brothers, Thermatex rugs are still manufactured in Cardigan, west Wales. • In a bid to encourage more vets into equine practice, the British Equine Veterinary Association (BEVA) is offering free membership to veterinary students. Currently fewer than one in ten veterinary students opt to go into equine practice. • British Horse Feeds donated 600 bags of Speedi-Beet for Australian retailers to hand out to communities affected by the country’s bush fires.
Obituary – Pam Beatty Pam Beatty, Westgate’s former area manager for the south-east, has died after a long illness. She was 73. Pamela Elizabeth Beatty (nee Knight) was born in Canterbury on 14 April, 1946. She spent her whole life in East Kent. From an early age, Pam had a passion for horses and was an accomplished rider excelling at long distance riding and showing. She became secretary of the North Kent Riding Club, chief instructor for the Herne Bay Pony Club and was the BHS representative for Canterbury. In 1986, to fund her equestrian activities, she took a parttime job at the Canterbury Saddle Centre. After much persuasion by business owner Michael Vant, Pam became a full-time tele-sales supervisor when the company expanded into wholesale as the Westgate Group. Her last job before retirement from Westgate was as area manager visiting retailers in the south-east. It was a job she loved. Pam was fun loving, a devoted mother, grandmother, great grandmother and wife. She will be best remembered for her warm personality, her no nonsense approach, her smile, her love of life and will be missed by all who knew her. Pam leaves two children, Beverley and Rachel, her loving husband Jeremy, thirteen grandchildren and one great grandchild.
REPUTABLE RETAILERS TO ENJOY PREFERENTIAL PRICING BRAND REMOVED FROM UK MARKET A new pricing structure that favours bona fide retailers has been announced by Gallop Equestrian. The West Midlands based company – best known for its keenly priced, good quality rugs, rider clothing and equestrian Ready for spring/summer: Gallop accessories – Equestrian’s new Seahorse introduces a new lightweight turnout rug. ‘partner’ scheme this month (March). Retailers qualify as Gallop partners by being BETA members and/or VAT registered – and are then entitled to a 15% discount on trade prices across the board. There is no minimum order requirement for partners to benefit from the new partner pricing structure. Gallop’s famous weekend deals are also now exclusive to partners. Pointing out that its ‘normal’ trade prices are always competitive, company founder Bobby Taak says retailers can always achieve a 100% mark-up when stocking Gallop products “because we have done the homework for them.” Bobby added: “We realise that the trading landscape is changing, so we listened carefully at BETA International to what real retailers had to say. “Retailers who are accepted as members of BETA or who are VAT registered are running reputable, serious businesses. And we want to reward them – while showing support for BETA – by offering something extra in the shape of preferential pricing.” New lines in bridlework, fly rugs and riding tights from Gallop are in stock now for spring, with brand new products on the way for summer and autumn/winter. 6 | EQUESTRIAN TRADE NEWS MARCH 2020
The Noble Equestrian brand has been sold by Innov8 Trading and distributor Bradshaw Taylor to American business Dover Saddlery. The move means that from this autumn, the Noble Equestrian label will be available only in the US via Dover Saddlery. There will be no supplies from the autumn/winter collection to UK stockists. “[UK] retailers have been reassured that their spring/summer 2020 orders [of Noble stock] are secure, with any re-orders and block orders being available throughout the spring/ summer season,” Grace Mulligan of Innov8 Trading and Bradshaw Taylor told ETN. “Going forward,” she added, “we will not be seeking preorder sales for autumn/winter 2020.” Noble Equestrian was formerly known as Noble Outfitters. Its riding tights and tops have proved popular with British riders since their arrival in the UK in 2016. Distributor Bradshaw Taylor entered a joint venture with Marwyn Investment, which owns luxury Wellington brand Le Chameau, in November 2019. The Rutland based distributor’s portfolio of clothing and footwear brands also includes Schoffel Country. WWW.EQUESTRIANTRADENEWS.COM
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EQUESTRIAN TRADE NEWS MARCH 2020 | 7
ETN|NEWS
RUSSIAN BUYERS EXPLORE BRITISH EQUESTRIAN MARKET A Russian inward buyers’ delegation visiting are The Russian visitors BETA International placed significant orders tish Bri to d uce introd an as part of a mission to boost trade with the riding schools by Bri British equestrian sector. Hutton at the Talland School of Equitation. The initiative saw retailers and manufacturers, as well as representatives of the Russian Equestrian Federation and the country’s leading competition and livery yard, attend Philip Tyler of TopSpec Equine the trade show in January. familiarises the The Department for International Trade in Russia Russian party organised the visit to the UK with BETA putting with the UK feed together a programme which allowed delegates industry. to source new products and suppliers while viewing the UK’s equestrian landscape. They also met education providers and event organisers Katya Glukhova, in an itinerary that included visits to Hambleton Equine trade mission Clinic in Yorkshire, Eland Lodge Equestrian Centre in leader and senior Derbyshire, TopSpec Equine’s headquarters, Hartpury ut to find o trade advisor College, the Talland School of Equitation, wholesaler A chance y protectors d o from DIT in Armstrong Richardson and retailer Millbry Hill in about b t BETA more – a Moscow, said: Stokesley, North Yorkshire. They also visited Walsall – and lots al 2020. n Internatio “We have never to see saddle manufacturing. experienced “Russia has a thriving equestrian sector based around a show quite the larger population centres, particularly Moscow and like [BETA St Petersburg,” explained BETA executive director Claire International]. There were so many amazing products for us Williams. “Although some British brands do have a to see and everyone was so warm and welcoming. British presence, there is limited proactive export and a huge manufacturing is held in high regard throughout Russia. amount of untapped potential. “BETA did a great job of helping to provide us with an “There is certainly not much manufacture in the saddlery, overview of the British equestrian sector, allowing us to safety equipment and feed and supplement sectors in push forward with a programme of international trade.” Russia, and the Moscow Embassy was extremely enthusiastic The Russians’ trip followed BETA’s trade mission last year about developing a trade mission in partnership with us as a which saw UK retailers and manufacturers visit Moscow. means of unlocking the huge export opportunities that exit.”
Westgate EFI enters partnership with investment group
W
estgate EFI has entered into partnership with HLM Investment Group, owner of equine nutrition supplier Science Supplements.
The deal sees Westgate EFI take back distribution of its own brands – including Gatehouse, Mark Todd Collection and Jumper’s Horse Line – from Trilanco. Details of the exact nature of the transaction will remain private, ETN has been told. HLM Investment Group, owned by David Mitson, is to bring Westgate EFI under its management for sales, distribution and marketing in the UK and the rest of the world. A company called Westgate EFI Global, of which David Mitson and Victoria Mitson are directors, was incorporated on 2 December 2019. Thanking Trilanco for their hard work and support, Bruno Goyens de Heusch, managing director of Westgate EFI, said in a statement: “This [new] partnership will allow us to focus on the continued development of products and is excellent news for our customers. ETN understands that the new partnership will continue to supply the trade, David Mitson adding that the deal would enable a “first class service to our customers.” Eventing legend Sir Mark Todd (pictured) described the move as “great news… I can’t wait to get stuck into new product development and put my name to yet more fantastic products.” 8 | EQUESTRIAN TRADE NEWS MARCH 2020
HOW WESTGATE EFI HAPPENED Westgate EFI has been one of the UK’s foremost equestrian distributors since Michael Vant expanded his Canterbury Saddle Centre into wholesaling and renamed it Westgate Group in the 1980s. A move to a new headquarters, complete with showroom, on Romney Marsh in Kent followed. The Mark Todd label came about when Bruno Goyens de Heusch, then an international event rider, moved his horses from his native Belgium to Mark Todd’s UK yard during the 1990s. Bruno had established Jumper’s Horse Line (JHL) and a distribution company Equestrian & Farming Innovations (EFI). He originally approached Mark about working on some rugs. However, Mark wanted get involved with product development “rather than just putting my name to it,” he told ETN at the time. In 2006, EFI merged with Westgate Group to become Westgate EFI; and the Mark Todd Collection expanded into leatherwork and clothing. January 2018 saw Westgate EFI close its wholesale arm and sign an exclusive distribution deal with Trilanco. WWW.EQUESTRIANTRADENEWS.COM
NEWS|ETN
Sixteen products now carry feed mark The BETA feed assurance scheme set up in 2016 to identify feeds suitable for horses and ponies prone to equine gastric ulcer syndrome (EGUS) now has 16 products on its books. Spillers’ Ulca Fibre (see Product News) and Ulca Power Cubes are the latest to have passed the scheme's stringent application process which includes examining ingredients, labelling, marketing claims and independent laboratory analysis. Both feeds are now entitled to feature the feed approval mark (pictured) on their packaging. Spillers’ Ulca Fibre and Ulca Power Cubes take their place in the scheme alongside the same company’s Spillers Alfalfa-Pro Fibre and Winergy Equilibrium Growth. Spillers marketing and R&D director Clare Barfoot said: “We believe this approval mark helps to signpost which feeds are most appropriate while giving extra reassurance of independent assessment.” The BETA feed approval mark was developed by the trade association in consultation with the Veterinary Medicines Directorate (VMD). Nutritional supplements are excluded from the scheme. “We are extremely pleased that companies continue to recognise the tremendous opportunities that the approval scheme offers them,” added BETA executive director Claire Williams. “It is really helping riders with the management and welfare of their horses, and providing greater confidence when selecting feed products.” The BETA feed assurance scheme also includes Allen & Page Soothe & Gain, Baileys Horse Feeds' No 14 Lo-Cal Balancer, No 19 Performance Balancer and No 21 Ease & Excel, British Horse Feeds’ Fibre-Beet and Speedi-Beet, Dengie Horse Feeds' Healthy Tummy, Alfa-A Oil and Performance Fibre, EquiGlo Quick Soak 10 Minute Beet and Saracen’s Competition-Fit Balancer and Re-Leve.
MAGAZINES ANNOUNCE CIRCULATION FIGURES Horse & Hound magazine has seen a fall in its average weekly sales to 26,848 (from 27,896) in the last 12 months. The circulation figures, which include sales of digital copies, are independently audited by Audit Bureau of Circulations (ABC). ABC figures are widely regarded as scrupulously monitored by the publishing industry. The only other consumer equestrian title to have an ABC figure is British Horse. Average circulation of the British Horse Society’s (BHS) membership magazine, which appears every two months, is 92,704 compared with 88,313 in the 2018. Horse & Hound is 98% actively purchased, while British Horse has a comparable figure of 0% as most of its circulation is mailed free to BHS members. The new ABC figures reflect copy sales from January to December 2019.
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ETN|PRODUCT NEWS
Product News
NEW HOME FOR NATHE
New feed awarded EGUS mark Spillers Ulca Fibre is a new, low starch, high oil fibre feed proven by clinical research to support horses prone to gastric ulcers following veterinary treatment. For added reassurance, it carries the BETA Equine Gastric Ulceration Syndrome (EGUS) Certification Mark. A consumer promotion is underway, offering consumers £1.50 off per bag while flashed stocks last. Spillers Ulca Fibre contains short-chopped alfalfa to extend eating and chewing time, encouraging saliva production and increasing the horse’s ability to buffer damaging stomach acid. The high oil content gives slow release energy for condition and performance. A range of vitamins and minerals features vitamin E for immune support and muscle health. Highquality protein includes lysine to support muscle development and performance. Spillers Ulca Fibre can be fed on its own or in addition to a suitable low starch compound feed such as Spillers Ulca Power Cubes. In a study – the first research to show that diet can have a beneficial effect on gastric health – Ulca Fibre was used alongside another Spillers feed. Horses that were clinically treated for grade three and four ulcers were split into two groups; one group had their diet changed at the start of omeprazole [medication used to prevent and treat gastric ulcers] treatment, while the other remained on the pre-treatment diet. “The dietary change group maintained their improved ulcer score post treatment,” explained Clare Barfoot RNutr, Spillers’ marketing and research and development director. “Whereas overall, the horses in the group remaining on the pre-treatment diet regressed back to their pre-treatment ulcer scores, proving the value of dietary management in reducing the risk of ulcers.”
ITCHING FOR SPRING? Itchy Switchy S.O.S [save our skin] is the first in a new collection of topical solutions from Lincoln Horse Care. The range is designed to care for horses and ponies that tend to cause themselves harm via a seasonal itch, scratch, rub cycle. Described as ‘more than just a shampoo’, Itchy Switchy S.O.S. is a skin cleanser for the skin of the mane, tail and feathered legs. It contains botanical extracts and essential oils including chrysanthemum extract, rosemary oil, lavender oil and eucalyptus oil to help maintain skin health and integrity. Available from Battles, the RRP is £9.99 for 500ml. 10 | EQUESTRIAN TRADE NEWS MARCH 2020
German lorinery company Sprenger has acquired the Nathe bit brand. Zebra Products, Sprenger’s UK and Irish distributor, is now also handling Nathe for its new owner. With a reputation for gentleness, Nathe bits are popular for sensitive horses. Styles available include loose ring and full check snaffles, gags, pelhams, bradoons and Weymouths. “Nathe bits are well-known for encouraging a sensitive feel when riding, so have many benefits for horse and rider performance,” said Simon Middleton of Zebra Products.
New block is smart choice New SmartLick enables cost effective feeding of vitamins, minerals and a yeast-based prebiotic in a vanilla flavoured block. Distributed by the Horslyx team, it’s produced in accordance with the BETA NOPS code. SmartLick is manufactured in Ayr at Scotmin Nutrition. The division of Carr’s Agriculture, part of the Carr’s Group, has produced poured blocks for the agricultural industry for 40 years. SmartLick has an RRP of £19.99 for a 12.5kg tub, which should last approximately 50 days for a 500kg horse at recommended daily intakes of 250g per day. The feeding cost per day is 40p. SmartLick is available via your Horslyx area sales manager.
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PRODUCT NEWS|ETN
Headcollar safety questions lead to launch
SUPERIOR Quick-Soaking Unmolassed Beet Flakes
The new Stellar headcollar from Equilibrium Products was inspired by research that questioned the safety of these everyday items. Headcollars are used by 87% of horse owners at least once a day. Yet a survey of 5,615 owners revealed that more than 30% have experienced a horse being injured as a result. Injuries ranged from rubs to cuts; while respondents reported 167 headcollar related horse fatalities. After finding a good fit, safety was ranked the most important factor when shopping for headcollars. The new Stellar headcollar has a patent pending headpiece with adjustable press-stud fasteners and keepers on both sides. It releases when needed to help prevent injury – and the point at which break-away occurs can be adjusted. Made from leather-look material with a padded noseband and headpiece, the Stellar was laboratory and field tested to achieve a balance between safe handling and quick release. Importantly, its release system is scientifically tested, measurable and consistent. Durable, weatherproof and made with stainless-steel fittings, the Stellar comes in black or brown and five sizes. The RRP is £59.95.
CALM THOSE NERVES New Lincoln Trypto-MAG calmer syringe is designed to help nervous, sensitive and spooky horses in situations like travelling and clipping. It uses tryptophan, a precursor to the calming neurotransmitter serotonin, magnesium plus a combination of B vitamins. It comes in an easy-toadminister 80ml oral syringe. The RRP is £6.99 Lincoln Horse Care products are made in Britain and available from Battles.
RRP
£9.95 Great value for horse owners reining in their spending
WHY PAY MORE?
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EQUESTRIAN NEWS MARCH 2020 | 11 EQUIGLO® and 10 MINUTE BEET® areTRADE registered trademarks of Henry Bell & Co
ETN|PRODUCT NEWS
LINSEED AND MORE FOR HORSES AND DOGS PureFlax, producer of Yorkshire grown linseed oil products, has launched three new natural supplements for horses and dogs. The trio, marketed under the PureFlax PureHealth brand, are a linseed conditioner for horses, an equine veteran supplement and a canine formula with turmeric. James Palmer, the company’s business development manager, explained how the products have their roots in PureFlax’s high quality linseed oil. “Over the summer we did some lab testing – and found that after we’ve cold pressed the linseed to gently extract the oil, the left-over meal retains maximum levels of omegas 3, 6 and 9 plus all bioactive ingredients. “And with this meal being highly palatable, naturally low in sugar and with good levels of slow release energy, it made sense to develop a 100% natural range of cost-effective supplements.” The linseed used in PureFlax products is grown, harvested, cold pressed, milled and packed in Yorkshire with full traceability. The end results are NOPS and FEMAS approved.
Packaging updated – plus free talks Mollichaff’s range of high fibre chaffs has new packaging. The cream coloured bags now feature horse’s head images to complement the brand’s complete feed range. The seven chaff varieties are still identified by the same colour-coding. The Mollichaff and HorseHage sales team can provide live equine nutrition presentations for free to groups of consumers. It may be something retailers could offer their local riding clubs or livery yards or include in a store open day? Free samples and raffle prizes are also on offer.
PureFlax PureHealth Advanced Veteran Formula with added Turmeric & Black Pepper is designed to offer nutritional support to all equines aged 15+. In a 6kg container, the trade price is £22.04, RRP £29.98 with a cost to feed per day from 79p.
PureFlax PureHealth Linseed Original Super Premium Linseed Conditioner is a highly nutritious alternative to micronized linseed. Ideal as a top dressing to promote optimum condition, it’s sold in 15kg bags. The trade price is £19.99, RRP £26.99, cost to feed from 45p per day.
PureFlax PureHealth Advanced Dog Formula with added Turmeric & Black Pepper is highly palatable, low in sugar and offers good levels of slow release energy. It’s aimed at working dogs and/or those that would benefit from support of joint mobility, coat condition, skin health, immune, digestive and respiratory systems. 750g has a trade price of £11.03, RRP £14.99, cost to feed per day from 30p. PureFlax PureHealth supplements are blended and milled to 3mm, with bags and containers including a minimum of 30 days’ supply. For best results it’s recommended they’re fed with PureFlax Linseed Oil, a free 100ml sample being included with each product. The range is available directly from PureFlax with minimum orders from £100, or through wholesalers including Battles and Trilanco. 12 | EQUESTRIAN TRADE NEWS MARCH 2020
MIND MATTERS In The Psychology of Horsemanship (£18.99), new from Crowood Press, Claire Lilley gets to grips with a complex subject that fascinates many horsey people. The author shares her passion and knowledge about horses and riders developed from over 40 years' experience in the equestrian world. Intriguingly, she also touches on learnings from several years in the mental health profession. WWW.EQUESTRIANTRADENEWS.COM
PRODUCT NEWS|ETN
SET FOR STARDOM
The Rhinegold Sahara star print full neck fly rug is a striking new design for the 2020 season. The soft mesh has a satin lining along the spine and inside the neck cover. There’s also a double layer Lycra insert at the withers for comfort, plus an elastic loop of Velcro to attach the neck to the headcollar. Three Velcro straps close under the neck; while the belly strap has three surcingles and is fully adjustable. The RRP is £49.50. Rhinegold is available exclusively from Snowhill.
Bestsellers on offer Dodson & Horrell is offering a 20% saving on three bestsellers from its Competition range. Elite Sport Muesli (RRP £16, offer price £12.80) is the lowest starch muesli in the range at 12.5%; it provides performance level nutrition suitable for those that may be prone to gastric ulceration. Staypower Cubes (RRP £12.15, offer price £9.72) is an oat-grain free, lower starch performance feed providing controlled energy release for horses in need of staying power and an even temperament. Competition Mix (RRP £12.75, offer price £10.20) is a traditional grainbased performance feed for horses in need of additional, fast releasing carbohydrates providing quick release energy for power and performance. All come in 20kg bags. Trade orders can be taken from 23 March, with the promotion running from 30 March until 29 April, while stocks last. WWW.EQUESTRIANTRADENEWS.COM
EQUESTRIAN TRADE NEWS MARCH 2020 | 13
ETN|PEOPLE
People CONNIE DALE Connie Dale, a nutrition advisor at Science Supplements, has achieved her Registered Associate Nutritionist accreditation (A.Nutr) and been accepted on to the Register of Nutritionists. Connie joined the equine supplements supplier as an intern having graduated from Harper Adams University in animal science. Ian Burke is to take over from Tony DeNunzio as nonexecutive chairman of Pets at Home. Burke arrives at the pet retailer from Studio Retail Group, where he has been a chairman since 2017, and as a non-executive director of Intu Properties plc.
ZOE HURST & NATASHA KERIMOVA Zoe Hurst (left) and Natasha Kerimova (right) are this year’s recipients of Abbey England Scholarships in saddlery and leather craft respectively. Zoe, from Wiltshire and Surrey based Natasha have each been awarded £500 worth of workshop tools. Zoe received her award from Richard Brown, CEO of Abbey England, at BETA International 2020. Having studied leatherworking at Capel Manor College, Zoe is currently apprenticed at Cirencester Saddlery under the tutelage of Master Saddler, Laurence Pearman. Although she trained in bridle-work, Zoe would like to do more harness-work in future, including learning to make and fit harness collars. She’s recently worked on a bespoke bridle, replicating a World War II anti-tank gun gaiter and a saddle re-flock. Natasha became interested in leather craft when she attended a two-day leather bag making class two years ago. Further courses and working in her home studio followed before she launched her own leather bag collection called Tenº Cloudy. “Working with leather has become a way to express myself and to find a new role and place in the world after some dramatic changes in my life,” she said. “Leather craft combines so many aspects – art, design, engineering, hand crafting and artisanship.”
MICHAEL BOOTH Cleaning, waterproofing and after-care specialist Storm has appointed Michael Booth as export sales manager. Michael has worked in the outdoor sector for the past six years for companies including Trekmates, Sealskinz and Dexshell. 14 | EQUESTRIAN TRADE NEWS MARCH 2020
STEPHANIE BATEHUP The top flight of newly registered AMTRA SQPs were recognised with an awards ceremony during this year’s AHDA (Animal Health Distributors’ Association) Conference. The overall winner and recipient of the AHDA Cup, sponsored by Elanco, was Stephanie Batehup of Carrs Billington in Longtown, Cumbria. Stephanie also collected the Simon Fleet Cup and a cheque for £300 as the top registered animal medicines advisor covering all species. She was presented with her prize by Andrew Wylie of sponsor Zoetis.
Battles Shop Assistant of the Month… AND THE WINNER IS… EMMA WILKES Emma has worked at TFM Countrystore, which is in Whisby near Lincoln, since July 2017. This store features in this month’s ETN Retailer Profile. She was nominated by director Nikki Harris, who says: “Emma joined us primarily to do the buying, but she’s frequently on the shop floor to support our equestrian customers. “In early 2019, I tasked Emma with stocking our shelves with what she thought our equestrian customers would want. My knowledge is not strong on the equestrian side, so I had to put all my faith and trust in her to grow that side of the business. Emma pulled out all the stops, we’ve become a one-stop-shop and our equestrian sales have grown phenomenally. “Emma spends a lot of time helping customers, and is quick to recommend suitable alternatives if we don’t have a specific brand on the shelf.” Since being with TFM Countrystore, Emma has trained with BETA in hat and body protector fitting, is commencing a Level 4 qualification in equine nutrition, and has qualified as an SQP. “She’s a fantastic member of the team who always goes the extra mile for the customer with a smile on her face,” adds Nikki. Emma wins a HyFashion Motion Xtreme Competition jacket worth £109.99.
AND NEXT MONTH’S PRIZE IS… A Starter Bucket packed with Lincoln horse care preparations and a brand new product, the First Aid Travel Bag (more details on page 38). The total value is £79.98 (RRP). NOMINATE YOUR TOP SHOP ASSISTANT: Email their name and your business name to editor@equestriantradenews.com and tell us why this person deserves to win. Please send a photo too.
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Dogs at work
CANINE COMPANIONS|ETN
They greet the customers, chase the postman, lick up after lunch, travel in the car or van or snooze under the desk. These are the dogs gainfully employed in the equestrian trade. And we love ‘em… ROCKY & POPPY This fun-filled pair of Boxers are owned by Angie and Ian Hastilow of Hastilow Competition Saddles. They all live and work in Carmarthenshire, West Wales. “Rocky and Poppy are both completely nuts,” says Angie. “They came to us together through Home Counties Boxer Rescue in 2016. They were both only one year old, although Poppy is two days older than Rocky.” These days, Rocky and Poppy go everywhere with the Hastilow family – taking the children to school, going to the workshop and out saddle fitting with Ian. “Rocky likes to run around holding on to Poppy’s collar,” added Angie. “But once he stops, Poppy bites his ankles.”
The Boxers love walking, but can’t do too much as unfortunately both have heart murmurs. However, other distractions are always available… “Rocky loves his tennis balls, just biting them and watching them on the floor to make sure they don’t move. Although once Rocky has one, Poppy decides she has to have it and starts pulling the yellow fluff off the ball,” said Angie. No wonder Rocky and Poppy are ready to settle down at the end of a hard day’s work. “Both dogs are great with kids and love sleeping on or under their beds,” added Angie. “We wouldn’t be without them.”
DO YOU HAVE A DOG AT WORK? Tell ETN about the dog in your shop, office, warehouse or work vehicle – and we’ll feature him or her in the magazine. Email editor@equestriantradenews.com Please send photos – and tell us about their likes and dislikes too.
With saddles for every discipline and conformation priced at just RRP £899, there is an Arena Saddle that’s perfect for every horse and rider.
Beautiful Comfortable Practical…
Perfect! Arena saddles are distributed within the United Kingdom by Saddlery Brands International. For more information contact our team on +44 1865 670 888.
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EQUESTRIAN TRADE NEWS MARCH 2020 | 15
ETN|ADVERTORIALS
A catch up with some BETA WINTEC SADDLES
BATES SADDLES
STUBBS ENGLAND
What do you have in the pipeline for 2020?
What do you have in the pipeline for 2020?
What do you have in the pipeline for 2020?
The NEW and IMPROVED range of Wintec Saddles launched in late 2019 and continues to gain momentum as retailers benefit from both a strong sell-through of our new models, and great deals on our clearance models.
Some very special developments are on the horizon for Bates Saddles – this is gearing up to be our biggest year yet! If you’re an existing dealer, watch your mailbox for an invitation to an exclusive trade-only launch event at our showroom in Chipping Norton, or for those further a-field, a special meeting with your account manager.
The most innovative Stable Equipment manufacturer in the world never rests! With our MD’s view from the saddle, we have over 100 entirely new products in varying stages of progress. These will solve your problems in:
Combining hard-wearing materials with best-in-class technology, the range of new and improved Wintec saddles now has something for every discipline, conformation, and budget. What do you tip to be your bestselling product(s) this summer? For our dealers, our NEW specialist conformation saddles have really piqued their interest! The newest models include: • NEW Wintec 2000 High Wither All Purpose saddle – perfect for those high-wither thoroughbreds! • NEW Wintec 2000 Wide All Purpose – now a grippy saddle to suit those wide cobs!
The ever popular Bates Advanta eventing saddle maintains a top spot on our podium, while our latest models including the Bates Victrix and the NEW Bates High Wither All Purpose SC (launching to end consumers from mid-March) are bound to be in great demand! Our leading range of highperformance saddles and accessories will continue to be strong performers across every discipline.
• NEW Wintec 500 SC All Purpose – for more freedom!
Where can retailers find you on social media to stay up to date with your news?
• NEW Wintec Pro Wide Dressage – finally, a grippy dressage saddle to suit wide dressage horses!
Facebook: @batessaddles
Where can retailers find you on social media to stay up to date with your news?
ADVERTISING FEATURE
What do you tip to be your bestselling product(s) this summer?
Facebook: @wintecsaddles Instagram: @wintec.saddles Email: hello@wintec-saddles.com Website: wintec-saddles.com Wintec Saddles are distributed by Saddlery Brands International within the United Kingdom. Contact our friendly team on enquiries@saddlerybrandsinternational. com or +44 1865 670 888.
16 | EQUESTRIAN TRADE NEWS MARCH 2020
Instagram: @batessaddles Or for those preferring email and website, you can email customerservice@batessaddles.com and view our high-performance range at batessaddles.com Bates Saddles are distributed by Saddlery Brands International within the United Kingdom. Contact our team on +44 1865 670 888 or enquiries@ saddlerybrandsinternational.com
Feeding, Tack Rooms, Rug Rooms, Stables, Yards, Shows, Events, Hunting, Riders, Boredom Breakers, Jumping, Security, Shop fitting & Display, Hot climate, Cold climate, Lorries & Trailers New solutions are not just the life blood of our 184 year old family owned business, but of our whole industry. STUBBS are innovators, not imitators – we never stand still! What do you tip to be your best selling product(s) this summer? STUBBS have created an entirely new trend – total tack room refurbishment! Inspired by our highly popular RETRO & CLASSIC tack room styles, yards have never had a better time for a complete make-over. Sure-fire summer products include arena markers with STUBBYBOND labels, mounting blocks, pole blocks, portable travel horses/feeders/hookies/saddle mates, and telescopic saddle racks for tack cabinets. Where can retailers find you on social media to stay up to date with your news? Facebook: /wbSTUBBS Twitter: @STUBBSENGLAND Telephone: 01949850218 Email: info@STUBBSENGLAND.com Website: www.STUBBSENGLAND.com
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ADVERTORIALS|ETN
International 2020 exhibitors WALDHAUSEN
EQUINE AMERICA UK
CHATHAM FOOTWEAR
Available from May: SWING P20 Back Protector
What do you have in the pipeline for 2020?
What do you have in the pipeline for 2020?
The radical design of the SWING P20, based on 3D body scans and performance-oriented analyses of the musculo-skeletal system, provides maximum freedom of movement in every weather. An ergonomic cut, flatlock seams, sweat-wicking Miharo 6+, the placing of the zip and high-tech honeycomb protector ensure a never beforeexperienced wearer comfort.
An exciting new Canine Range with powerful new branded ingredients.
We have some great new deck shoe lines for 2020 in a myriad of materials and colours, along with a new equine and country range launching for August 2020 for both men and women.
What do you have in the pipeline for 2020?
What do you tip to be your best selling product(s) this summer? Very popular are our anatomically shaped Waldhausen products. On the one hand our S-LINE Sensation Bridle and our most requested Anatomical Icelandic Bridle. Our clothing brand ELT impresses with our trendy spring/summer collection. The cuddly soft Dubai Hoody fits perfectly to our extremely comfortable Dana Riding Leggings with its Saddle Up print.
What do you tip to be your best-selling product(s) this summer? Our NEW Uls Gard Pellets have been a really popular product for 2020 so far and as the season of competition begins and horses start travelling and competing, I think it will continue to be a popular product for 2020 due to lots of positive feedback. Another essential product for all horses is electrolytes, especially during the summer months so Apple Lytes are always a best-seller during the competition seasons. Where can retailers find you on social media to stay up to date with your news?
What do you tip to be your best selling product(s) this summer? Men’s: Deck Walnut. Women’s: Bermuda lady Walnut/ Brown Snake. Where can retailers find you on social media to stay up to date with your news? Facebook: @ChathamFootwear Twitter: @ChathamUK Instagram: @ChathamFootwear Telephone: 01392 822 981 Email: info@chatham.co.uk Website: www.chatham.co.uk
Facebook: EQUINEAMERICA Instagram: EQUINEAMERICA Telephone: 01403 255809 Email: INFO@EQUINE-AMERICA.CO.UK
Where can retailers find you on social media to stay up to date with your news?
Website: WWW.EQUINE-AMERICA. CO.UK
Instagram: waldhausen.official Youtube: Waldhausen Telephone: +49 (0)221 588 01 135 Email: info@waldhausen.com Website: www.waldhausen.com
GERMAN HORSE INDUSTRY What do you have in the pipeline for 2020? We will expand our databases of players of the equine industry and complete the market analysis of several countries to provide continuously useful information for GHI members and GHI friends. What do you tip to be your best selling product(s) this summer? GHI collects and share knowledge. This is always in demand.
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Where can retailers find you on social media to stay up to date with your news? Facebook: https://www.facebook. com/germanhorseindustry Instagram: german_horse_industry Telephone: +49 4204 914035 Email: info@ghi-consulting.com Website: www.ghi-consulting.com
ADVERTISING FEATURE
Facebook: waldhausen1836
EQUESTRIAN TRADE NEWS MARCH 2020 | 17
ETN|WORMING NEWS
AMTRA QUALIFICATION JUMPS TO LEVEL 5 Plans are well advanced to see AMTRA registered SQPs move up to Level 5 qualifications this spring.
Sustainable – and profitable Sustainable worming – the theme of this month’s AMTRA accredited SQP CPD feature on page 22 – lends itself to more commercial opportunities than some might think.
Level 5 is equivalent to a foundation degree or higher national diploma (HND) on the government’s scale of higher education.
Westgate Labs offers two services specifically for retailers…
AMTRA says the jump from the current Level 4 has been achieved by broadening the syllabus and deepening the assessment for its registered SQPs in conjunction with its training partner Harper Adams University.
The kits – now available in compostable packaging – contain everything the horse owner needs to take and send a sample for testing.
AMTRA secretary general Stephen Dawson (pictured) said the development “recognises the hard work prospective candidates have already been putting in for some time. “We feel this re-classification will better reflect capabilities, and encourage animal owners, farmers and livery yards to have even greater confidence in the advice and service they receive, as well as reassure veterinary surgeons and other partners in delivering animal health of our commitment to high standards.” Dr John Donaldson, associate head of department and principal lecturer in animal production at Harper Adams University, has worked closely on the move to Level 5. “Much of the content within the syllabus was already essentially at the equivalent of Level 5 for farm and equine qualifications,” he said.
The first is a range of retail packs of its most popular tests; worm egg counts for horses (and chickens), pinworm tests for horses, and a faecal sand test to guard against the risk of sand colic.
Westgate Labs also offers a bespoke direct-to-merchant service with the paperwork customised to a retailer’s brand. This way, SQPs can get more involved in selling the kits and giving the results and advice. Lungworm and liver fluke tests for farm animals are available too, enabling outlets to offer a full testing service. Sustainable packaging is imminent for this product too. “So next time a customer comes into your store shopping for a wormer, do your bit for drug resistance and the environment and promote testing before treatment,” says Claire Shand of Westgate Labs. “Not only will this help to keep our wormers effective through the next decade, but also take those small but important steps to minimise our impact on the planet.”
“We will now be moving on to implementing the option of a university diploma for those who wish to build on the existing qualifications to broaden their knowledge and gain further recognition for that.”
Don’t let your customers forget encysted small redworm Equest and Equest Pramox are the only products available to treat for encysted small redworm in a single dose. Equest is an oral gel containing moxidectin for single dose control of roundworms – including encysted larval stages of small redworms, and bots. Equest Pramox is an oral gel containing moxidectin and praziquantel for single dose control of all three species of tapeworm, roundworms – including encysted larval stages of small redworms, and bots. Both products are licensed for use in breeding, pregnant and lactating mares and have been shown not to adversely affect the fertility of mares. Equest and Equest Pramox are available in 700kg syringes and have the longest dosing interval (13 weeks) for small strongyles of any equine wormer currently available. Find out more from your Zoetis account manager. 18 | EQUESTRIAN TRADE NEWS MARCH 2020
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LET US TAKE THE WORRY OUT OF WORMING
WORKING TOGETHER FOR MORE EFFECTIVE WORMING
Proven and trusted to provide effective and sustainable worm control as part of the Virbac 3D Worming programme.
Find out more at 3DWorming.co.uk Equimax® contains ivermectin/praziquantel, legal category UK POM -VPS ; IE LM Eraquell® contains ivermectin, legal category UK POM -VPS ; IE LM Further information available from the SPCs, or from: Virbac Ltd, Unit 16 Woolpit Business Park, Windmill Avenue, Woolpit, Bury St. Edmunds, Suffolk IP30 9UP. Tel: +44 (0) 1359 243243. UK: enquiries@virbac.co.uk hiips://uk.virbac.com IE: enquiries@virbac.ie
www virbac.ie
Use medicines responsibly. www.noah.co.uk/responsible www apha ie
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EQUESTRIAN TRADE NEWS MARCH 2020 | 19
ETN|WORMING NEWS
Planning for the year ahead V
irbac 3D Worming is designed to support SQPs with educating their clients on the correct worming approach. The 3Ds are direction, dosage and delivery, as Rosie Naylor, equine technical product manager at Virbac, explains.
DIRECTION
Worming regimes should be designed for individual horses, taking into account age, pasture management, health status and the risk of disease. Faecal worm egg counts (FECs) should be performed every two to three months from March to September to assess the roundworm burden and identify the 20% of horses that typically require treatment. Horses with a FEC of >200 eggs per gram should be treated with ivermectin or pyrantel1. Rotating the drugs used for summer worming may reduce the selection pressure for resistant worms. Tapeworm testing: As FECs do not reliably detect tapeworm, specific testing for tapeworm is required by saliva or blood sample. If testing is not performed, a wormer active against tapeworm should be given every six to 12 months. Two drugs treat tapeworm. Pyrantel is more effective when given at twice the standard roundworm dose, although 1
it is only licensed to treat one species of tapeworm. Praziquantel is licensed to treat all three species of equine tapeworm. Encysted small redworm treatment is usually given over winter. A blood test is available to determine if it’s required. The only two wormer treatments licensed for the encysted stages of redworm are moxidectin and fenbendazole; however resistance to fenbendazole is widespread. Consequently experts recommend that moxidectin should be reserved for this annual treatment over winter, and that alternative drugs should be used where possible throughout the rest of the year to minimise the development of resistance to this important treatment1,2. Winter treatment should also cover bots which are not detected on routine faecal egg counts. Good pasture management reduces the need to administer drugs for worm control. So avoid overstocking (allow at least one acre per horse), poo-pick two or three times a week, co-graze horses with sheep or cattle, rotate and rest pastures and graze young horses separately from older horses.
DOSAGE
Where worming is deemed necessary, it is vital horses receive the correct amount of wormer for
Rendle, D.et al UK Vet Equine 2019 2Coles, G. Vet Times. 2009
their bodyweight. Under-dosing is thought to be a major factor in the development of resistance. Visual estimation of a horse’s bodyweight is unreliable; owners tend to under rather than overestimate their horse’s bodyweight – most by approximately 20%. Many horses may therefore be unintentionally under-dosed with wormer. When a weighbridge is not available, a weight-tape can be used.
DELIVERY
It is imperative that a horse receives the full dose of wormer to be administered. Any ‘spit-out’ will result in under-dosing and should be compensated accordingly. Some worming products are also highly toxic to pets, so owners should be careful when disposing of used syringes. For more information about targeted worming strategies and 3D worming, speak to your local Virbac territory manager.
Equimax and Eraquell from Virbac: Equimax is for strategic spring and autumn worming, treating roundworms, bots and all three species of tapeworm in a single dose. Eraquell is useful when summer worming for roundworm is required. Both products come in ergonomic syringes to treat up to 700kg bodyweight.
New regulator launches training Vetpol has become the third body – joining AMTRA and VetSkill – approved to maintain a register of SQPs.
All three regulators are approved by the Veterinary Medicines Directorate (VMD) having demonstrated that they can fulfil the requirements of the Veterinary Medicines Regulations (VMR). Vetpol was expecting to begin SQP training before the end of last month (February). Its course is delivered online with an integrated CPD system. Caroline Johnson (pictured), founder and director, says Vetpol will provide companion animal, farm, equine and avian training leading to a Level 4 [rated above A level which is Level 3] SQP qualification.
20 | EQUESTRIAN TRADE NEWS MARCH 2020
WHAT’S AN SQP? An SQP [suitably qualified person] is someone proven to be competent and therefore legally allowed to prescribe, supply and advise on the safe use of certain categories of veterinary medicines, including worming and flea treatments. ETN runs regular AMTRA (a regulatory body) accredited SQP CPD features and quizzes – in the magazine and online at www.equestriantradenews.com to help SQPs earn the CPD (continuous professional development) points they need to maintain their qualification.
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TITLE|ETN
MN AUTU ER WINT
CLEAR THE CHALLENGE
OF ENCYSTED SMALL REDWORM
Prescribe
or
the ONLY single dose control for encysted small redworm @horsedialog
HorseDialog
EQUEST contains moxidectin. EQUEST PRAMOX contains moxidectin and praziquantel. POM-VPS . Further information is available on the SPC or contact Zoetis UK Limited, First Floor, Birchwood Building, Springfield Drive, Leatherhead, Surrey, KT22 7LP. EQUEST & EQUEST PRAMOX are registered trademarks of Zoetis UK Ltd. Date of preparation: August 2019 MM-06366
Use medicines responsibly: www noah co.uk/responsible.
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EQUESTRIAN TRADE NEWS MARCH 2020 | 21
ETN|CPD FEATURE
ETN’s series of CPD features helps SQPs (Suitably Qualified Persons) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its SQPs undertake CPD. All SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. SQPs who read the following feature and submit correct answers to the questions below will receive three CPD points. For more about AMTRA and becoming an SQP, visit www.amtra.org.uk
Where are we now?
Parasite control for horses in 2020 By Claire Shand SQP of Westgate Labs There’s no longer any place for regular chemical worming programmes in horses. Over the last 20 years, research has unequivocally proven that our reliance on regular treatment has come at a cost. Parasite control is yet another area of our lives where we need to be focussing on sustainable solutions to the problems facing us and minimising chemical exposure of our horses, the worms and the land. The latest research data on chemical resistance shows there now isn’t a drug to which small redworm, arguably the most dangerous and certainly most numerous horse parasites, aren’t showing some degree of resistance. This is a massive red flag! We can no longer give a horse a wormer and expect it to work. With no new drugs on the horizon if we carry on as we are, we will get to a situation where there aren’t any effective chemicals to treat the parasites. So what can we do about it?
SLOWING DRUG RESISTANCE
Worms have to be exposed to a drug in order to develop resistance to it, so it stands to reason that the fewer chemicals we use, the more we can slow down the development of resistance. But simply widening the gap between worming doses
isn’t good enough either. The lifecycle of the small redworm is between 5–6 weeks from egg to adult worm so a brewing parasite challenge can quickly get out of hand. It’s also impossible to look at a horse and say whether or not it has worms. More often than not horses can harbour large numbers of parasites and show no external symptoms before real harm is done. The good news is that, unlike in drug development, science is on our side. We can and should be turning to evidence based control to keep our horses healthy and target wormers and there is an increasing variety of tests and techniques to do this. Statistics show that faecal egg counts can reduce wormer use by up to 82% (Lester & Matthews, 2013) and 86% when it comes to tapeworm (Lightbody et al, 2017). We need to be switching our retail strategies to recommend testing before worming.
needs specific mention in its own right.) • Ascarids • Tapeworm • Liver fluke • Lungworm • Pinworm • Bots
REDWORM AND ASCARIDS WORM EGG COUNTS
For adult stages of redworm and roundworm, regular worm egg counts are the best and most cost effective way to monitor these parasites. This test is the cornerstone of any parasite control programme. A single worm egg count is a useful snapshot but it’s a series of counts across a season that really helps to build up a picture of a horse’s immune health. Usually, in a herd of horses kept the same, 20% of the
horses will carry 80% of the worms; some are naturally more susceptible to parasites and this can be influenced by a range of factors such as genetics, breed, age, behaviour etc. Rising worm egg counts in a horse that has always returned a low count can be a sign of immune challenge such as the onset of cushings, EMS or some other systemic condition. It would be worth getting the owner to speak to their vet if you see this pattern developing. • Routine worm counts should be conducted every 8-12 weeks, depending on risk. • Quarantine and test new horses coming into a herd to make sure they aren’t bringing unwanted visitors. • A reduction test is recommended annually to monitor wormer efficacy. Following a positive test a
THE PARASITES THAT AFFECT HORSES
There are eight major parasites that affect horses; let’s look at the techniques that can be used to detect them before we step in with a wormer. • Large and small redworm • Encysted stages of the small redworm (this larval stage is dangerous and
22 | EQUESTRIAN TRADE NEWS MARCH 2020
Taking a sample for a worm egg count
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CPD FEATURE|ETN second can be taken 10-14 days after treatment. If worm eggs are still present then there is either a degree of resistance to the chemical or the correct dose to weight ratio hasn’t been administered – something to query with the owner! Part of getting a good result depends on a good quality sample. • At Westgate we ask for 3-4 pinches of dung from across a fresh dropping – the eggs of the redworm and ascarids will be pretty evenly distributed but this gives extra insurance. • Fill the pot to ensure there is plenty to test, excluding the air gap to help preserve the sample – you wouldn’t believe how stingy some people can be with this almost unlimited commodity! • There is a window of approximately 6 days to get a viable result. At Westgate Labs we use the modified Macmaster technique – if you use a different lab it’s worth asking which technique they use so that you know you’re getting a reliable test and can compare apples with apples. Worm egg count results will state what sort of eggs, if any, were seen in the sample and then express the quantity in eggs per gram (e.p.g.). From this we can
place results in the low, medium and high category with anything above a low count usually treated with an appropriate wormer.
SMALL REDWORM BLOOD TEST
A worm egg count can’t detect encysted stages of the small redworm as these are immature and therefore not egg laying. As a potential mass emergence of these can be so dangerous, every horse has been previously recommended to have a proactive dose for this in the late autumn/winter. That was until a ground breaking blood test became available in 2019 developed by the Moredun Research Institute and Austin Davies Biologics. This has the ability to detect encysted as well as adult stages of this parasite. Current advice is to test only low and medium risk horses and to treat high risk animals proactively. The blood test results return a serum score and a probability of infection and from this a veterinary decision can be made as to whether treatment with moxidectin is recommended. The test currently has to be taken by a vet but a saliva version is in development. We need to embrace the fact that this option is now available; saving a moxidectin dose and helping to extend the life of this important chemical is a very good thing!
TAPEWORM – EQUISAL SALIVA TEST
Tapeworm is the last of our list that we need to test for regularly. The eggs of this worm are secreted in the dung in packets so a worm egg count is not a definitive test. Instead Austin Davies developed a saliva ELISA test to measure antibody levels that the horse produces to infection. It accurately detects levels to give a result of low, borderline or moderate/high and whether treatment is required. (A blood test is also available). To take the sample the horse mustn’t have eaten, drunk or been exercised for 30 mins prior to collection to help stabilise the saliva. • The small cotton swab goes into the interdental space of the horse’s mouth. • When the swab is wet enough – usually within a couple of minutes – the indicator at the base of the tube turns pink. • This is placed in the tube of preservative solution and goes off to the lab for testing. Test for tapeworm every six months, at least four months after the last tapewormer has been given. Traditionally spring and autumn has been known as ‘tapeworm time’, however the test can be done year round. Some prefer to test summer and winter as it means if the winter test is positive then Taking a sample for an EquiSal saliva test
it’s easy to give a moxidectin + praziquantel combination wormer, particularly now that praziquantel as a single chemical is only available from a vet.
PINWORM – ADHESIVE TAPE TEST
Taking a sample for an adhesive tape test
Pinworm is a parasite we’ve seen a big increase in over the last few years. These worms lay their eggs outside the horse around the anus area in a sticky substance which makes them scrub their tails. But horses itch for lots of reasons so an adhesive tape test will help to determine whether pinworm is the cause. • They’re most active overnight so morning is the best time to test. • Take the 4” length of clear sticky tape and press it firmly onto the skin around the anus (not the hair). • Fold the tape in half, sticky side to sticky side and send to the lab. Pinworm can be tenacious and tricky to treat but we see best results with using the older style chemicals such as fenbendazole and pyrantel along with good stable hygiene.
LIVER FLUKE – WORM EGG COUNT
The base of the EquiSal swab turns pink when there is sufficient saliva collected
Our next dubious character is the Liver fluke, a somewhat elusive parasite especially in horses. Not a true horse parasite fluke is most prevalent in those grazing with sheep or cattle on wet marshy ground. Horses are more resilient to fluke than their ruminant counterparts which makes it harder for a successful breeding cycle to occur. Conversely this means fewer eggs are shed which also makes them more difficult to detect in a worm egg count. continued on page 24
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EQUESTRIAN TRADE NEWS MARCH 2020 | 23
ETN|CPD FEATURE continued from page 23
For this reason we take 3 samples from the horse over a 3 day period and pool these to take a worm egg count with a different flotation solution to the usual procedure. To add to its mysterious nature the liver fluke is also seasonal so the best time to test if you suspect infection is between December and May. There is no licensed flukicide for horses and any ill health in a horse should always be referred to a vet. An ELISA blood test for liver fluke is also available via Liverpool University.
LUNGWORM – BAERMANS FAECAL SEDIMENTATION TEST
BOTS
The last of our troublesome eight are bots. There’s no test for these but instead evidence of this flying insect can be seen in tiny pale yellow eggs laid on the horse’s coat through summer and early autumn. Bot infection is very regionalised and becomes much less prominent through the north of England and Scotland. Combine treatment with the winter worming dose after the first frost if necessary.
PUTTING THIS INTO PRACTICE
A healthy adult horse can follow a very simple pattern of testing and treatment that looks like this:
For young horses under four, horses at higher risk of parasite infection and rescue horses shorten the time between testing from 12 to every 8 weeks. Foals will need proactive treatment up until the age of about 9 months old, combined with testing to monitor drug efficacy, after which they can switch to a test based programme. Add in any incidental tests as needed. Promoting targeted worming practices may mean selling fewer wormers but there’s an obvious commercial opportunity to support your customers, profit from best practice and provide worm egg counts and tests.
The Lungworm is ostensibly a parasite of donkeys but just like the liver fluke, horses that cross graze with them can also become infected. Again the parasite rarely reaches egg laying potential in the horse, it is often better to test the donkeys or mules thought to be the host of infection, rather than the horse that is coughing badly. Usually the donkeys are being stoic and the horse is the drama queen! Test year round with a Baermans faecal sedimentation test. • Treatment is recommended if any evidence of lungworm infection is seen in the sample.
Targeted Worm Control; A veterinary approved programme for healthy adult horses
SQP CP Questio D ns
ETN CPD QUESTIONS: Parasite control SELECT YOUR ANSWERS AND TICK THE BOXES 1. What is the main reason for adopting a testing approach to worming? ■ It slows down the development of resistance to wormers ■ It saves the horse owner money ■ It reduces the amount of chemical spread on the pasture 2. A faecal egg count is useful for detecting the presence of… ■ Ascarids, Pinworm and Tapeworm ■ Ascarids, Large redworm, Small redworm ■ Tapeworm, Pinworm and Bots 3. Routine worm counts should be conducted… ■ Every six days ■ Every 8 – 12 weeks ■ Once per year 4. Encysted small redworm can currently only be detected using… ■ A blood test ■ A Saliva test ■ A worm egg count 5. Tapeworm can be detected reliably using… ■ A faecal egg count ■ A blood test or a saliva test ■ A blood test only
6. How often should we test for tapeworm? ■ Once per month ■ Every six months ■ Every two years 7. If we have given a treatment for tapeworm how long should we wait before testing? ■ At least one year after treatment ■ At least six months after treatment ■ At least four months after treatment 8. When using a saliva test ■ The horse should be ridden for 30 minutes before testing ■ The sample should be taken at night ■ The horse mustn’t have eaten, drunk or been exercised 30 minutes prior to collection
MARCH 2020
9. Which of these anthelmintics is now only available through a vet: ■ Moxidectin only ■ Praziquantel only ■ Praziquantel & Moxidectin combination 10. Treating foals. Which statement is true? ■ Foals need a proactive treatment combined with regular testing for the first 9 months after which they can follow an adult testing regime ■ Foals should follow exactly the same regime as adult horses ■ Foals should not be given wormers until they are 9 months old
3 CPD points
Full name Company name/ address Email Telephone number SQP number
Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ON-LINE: ETN’s CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz on-line, please do not submit them by filling out the printed form as well – and vice versa.
24 | EQUESTRIAN TRADE NEWS MARCH 2020
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LEGAL DIGEST|ETN If staff eat strong smelling food at work, a quiet word may be needed.
When lunch gets litigious… Food shaming is becoming a contentious issue in the workplace. The HR experts at Croner explain what it is – and how to handle it.
F
rom the latest celebrity diets to what you’ll be having for lunch, food is a popular topic of conversation among colleagues. However, this fascination with food can often lead to ‘food shaming’, in which certain individuals are made to feel guilty for their eating habits at work. Making fun of people because of the food they eat should be discouraged at all costs, as each employee is likely to have different dietary preferences for a number of reasons. Any comments directed at employees due to the amount they eat, or the impact certain food will have on their health, should be dealt with firmly. Enabling this behaviour to continue is likely to have a detrimental impact on morale and could lead to an increase in grievance claims at work. Employers should be aware that food shaming could run the risk of discrimination in certain situations, particularly where individuals are mocked for consuming food that is intrinsically linked to their religion or nationality. Although those responsible may try to pass off their comments as workplace ‘banter’, employers should not be prepared to accept this as an excuse. Instead, they should take a hard line on any misconduct, especially when it contains elements of discrimination.
While food shaming can seem harmless at first, allowing it to develop over time could create an unwelcoming environment, especially for new starters or those with specific dietary requirements. Therefore, employers should look at ways to prevent this in order to cultivate an inclusive and harmonious company culture.
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STRONG SMELLING FOOD Having said this, there is perhaps an argument to suggest that rules should be in place when it comes to employees consuming strong smelling food items, especially if individuals are made to work in an enclosed space. In order to avoid instances of food shaming, employers may choose to have a quiet word with certain employees about the impact their food choice is having on the workplace. It is worth noting that food shaming is perhaps more likely to occur when employees eat their lunch at their workstation. Therefore, employers should consider ways to encourage staff to take their lunch away from their workstation, including managing workloads to prevent staff feeling pressured into working through their lunch. Although there is no requirement to provide a designated staff room or kitchen, this could be an alternative and provide employees with somewhere to consume their lunch while minimising the impact on the rest of the workforce. WWW.EQUESTRIANTRADENEWS.COM
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ETN|RETAILER PROFILE developed this sector since joining TFM and she is happy to offer advice to customers. “We are a service-based shop and that’s what stands us apart from the internet,” she says. “We can suggest a bag of feed for a dog to try and, if it doesn’t work, the owners can come back and talk to us.” She is passionate about grain-free, as well as raw dog food that is found in the store’s 18 freezers.
EQUESTRIAN PRODUCTS Nikki is the first to admit that she is not at all horsey, but members of her team are. “We had customers coming in for horse feed, but we needed to extend the range,” she says. “So I gave our buyer, Emma Wilkes free rein to expand the equestrian offering.
TFM Country Store is a family business.
Where bricks and mortar rule
“We now have rugs, clothing, riding hats, body protectors and boots, as well as all the accessories and lotions and potions. People use us as a onestop-shop, with the horse side going from strength to strength.”
TFM Country Store, near Lincoln, is underpinned by old-fashioned family values and an award-winning team. Deborah Hayward pays retailer Nikki Harris a visit.
T
he TFM store is a bit of a Tardis. It looks like an agricultural shed from the front, but the interior is large and spacious. There’s also a warehouse for feed and a barn offering an equipment hire service. Based in the Lincolnshire village of Whisby, it prides itself on great customer service and expert advice.
A LASTING LEGACY This is a family firm, with Frank Harris at the helm as managing director. He inherited the business in 2012 from his then employer, Anthony Nevile, after managing the store for 17 years. He brought his son, James, on board in 2013, followed a year later by his daughter, Nikki, to run the retail side. “We will always be grateful to Mr Nevile,” says Nikki. “He was so impressed with
the way that Dad got the business making money that he decided to leave it to him. It was amazing to be given all this. “When Dad first asked me, I was a manager in the print and copy world, and wasn’t interested at all. However, I then went through redundancy and survived, but came out feeling that I’d just been a number on a production line, so I decided to work for my dad instead.
were going past because they use the road outside as a rat run after work,” explains Nikki. “We now stay open until six, five on Saturdays and open on Sunday. We’ve seen sales and footfall increase by 20%.”
CANINE PRODUCTS AND ADVICE Nikki is a qualified dog nutritionist who has
FEED SALES Canine and equine feed sales are split 50/50, although the dog food proves more lucrative. “On our top 20 lines of horse feed, we make about £1 a bag,” says Nikki, “so, as a business, it actually costs us money. “By the time I’ve paid an administrator to raise a purchase order, someone to forklift it off, a member
“The first thing I did was wipe a layer of muck off everything and stick on ticket prices. With Dad and my brother, we’ve gone a long way in five years.”
INCREASING SALES AND FOOTFALL Extending the store’s opening hours has boosted footfall. “We were shutting at 5 o’clock, Monday to Friday, just as all the cars
26 | EQUESTRIAN TRADE NEWS MARCH 2020
Dog lover Nikki is passionate about raw dog food and stocks a wide range – in 18 freezers.
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Need Advice? RETAILER PROFILE|ETN
Nikki has introduced a more extensive equestrian range to provide handy add-ons to feed sales.
of staff to put it on a shelf and serve the customer, then someone in accounts to put it on the bill, there’s nothing left.”
TRAINING IS KEY Store staff are put through training courses to enable TFM to provide an expert service to customers. “On the equestrian side, they have been on nutrition courses, BETA hat and body protector fitting courses, and we have SQPs who are qualified to prescribe horse, dog, cat, rabbit and poultry wormers,” explains Nikki. “We also have staff who’ve been taught to fit dog harnesses.” Underlining TFM’s quest for excellence, Nikki won the 2019 AMTRA Companion Animal SQP of the Year title.
A fit and healthy pony who is a very good-doer and is therefore fed on TopSpec AntiLam.
BUCKING THE ONLINE TREND The only thing remotely digital about TFM is its social media, which it operates to great effect, promoting products and highlighting sales and in-store initiatives. There is also a website, giving the business an online presence, but sales are all in-store. “If someone wants a product now, they can come in and grab it – why wait for a next-day delivery?” says Nikki. “Things we don’t stock can be ordered, as there are so many wholesalers. “Many of our customers like to support local, but sometimes they will come in and tell us they can buy an item cheaper online. If I can compete, I will. If not, I walk away.”
Photograph by First Class Images
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ETN ASKS NIKKI… Q: What’s your typical horsey customer? Traditionally, the happy hacker, but we’re now beginning to see more higher-end riders. There are also a few stud and livery yards in the area. Q: Do any other family members work at the store? My son, Alex Norman, helps out when he can.
He is currently studying business and accounting at Nottingham Trent University. Q: Do you support any local events or riders? Yes, we offer gift cards as prizes in dog shows where we have a stall. Now that we have more horsey products, we can look at doing this in equestrian sector.
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ETN|HOOVES, LEGS AND JOINTS
Looking after legs A horse is only as good as its legs. Kieran O’Brien MRCVS offers a vet’s view on cause, effect – and whether supplements can help.
A
rthritis is the most common cause of long-term lameness in horses.
It is incurable, so present therapeutic approaches aim to relieve pain and to maintain mobility by suppressing the inflammatory process in the joint, ameliorating its adverse effects, delaying its progression and promoting repair. Equine arthritis mostly reflects wear and tear due to work. Heavy work and asymmetrical loading of the joints due to conformation faults hasten the onset of arthritis and frustrate its treatment. Look at the ground surface of any horseshoe the farrier has just removed. Often you will see the toe has been worn off-centre in the front shoes, or the outside branch excessively worn in the hinds. When these limbs were loaded, the force transmitted across the joints was uneven, causing uneven wear. To prevent joint disease in a horse with, say, toe-in forelimb conformation or cow hocks, one wouldn’t – to paraphrase the apocryphal advice given to someone asking directions in Ireland – start from here.
such as competing indoors on allweather surfaces, it often doesn’t. A word of caution; there is always a risk that horses will gain excessive bodyweight during a long lay-off. It’s accepted that overweight people participating in sport are more likely to suffer from a variety of orthopaedic problems. An obese person is 20 times more likely than non-obese to need a knee joint replacement. Obesity is a huge issue in horse management and there is evidence that it is getting worse. Maintaining a healthy bodyweight (not more than condition score 3 on the 5-point scale) should be a priority for horses used for any athletic activity. At score 3, there is no obvious neck crest, the ribs are easily felt, and it is possible to clearly feel the sharp edge of the hip bones with the fingertips.
“WHICH SUPPLEMENT DO YOU RECOMMEND?” This is one of the commonest questions I’m asked; and it’s an important one with no easy answer.
There are very few reliable independent studies of the efficacy of any of the over the counter joint supplements in horses, and even fewer fundamental studies on how the various components might actually work in the horse. A recent survey of published studies on these supplements found that most were poorly carried out and didn’t meet reliable standards for valid interpretation. Virtually all that have shown a benefit have either been done by the manufacturers themselves or been sponsored by them. Horse owners spend £35 million a year on joint supplements. They are sold as nutritional aids rather than medicines, so manufacturers are not required to prove the quality, safety and, above all, the efficacy of their products. There’s a plethora of these products on the UK market – a recent survey found 31 containing 14 different ingredients. But are your customers (or more correctly their horses) getting what they’re paying for?
The greatest asymmetrical forces are applied when the foot can’t sink into the ground and absorb the impact. So, if you want to stave off joint problems, don’t trot on roads more than is strictly necessary. Trotting on tarmac for more than a few weeks adds very little fitness, but applies punishing forces to horses’ limbs and feet. Although it is tempting for owners to reach for one of the many feed supplements marketed for joint problems, these can only ever be part of the approach to preventing joint disease. Good farriery and foot balance will ensure even loading of the feet and limbs and will help to mitigate the effects of any conformation issues or gait abnormalities. A significant period of rest – not just the occasional weekend off – is essential to allow the horse to repair joint wear caused by work. The annual cycle of any athletic horse must include a long period of lay-off; but with the advent of winter activities 28 | EQUESTRIAN TRADE NEWS MARCH 2020
Good farriery and foot balance will ensure even loading of the feet and limbs.
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HOOVES, LEGS AND JOINTS|ETN is absorbed from the digestive system. If one wishes to give glucosamine to horses, therefore, big doses are needed; around 10 grams per day for the average horse.
Arthritis, like this spavin, is a common cause of lameness in horses.
Is the concentration in the product actually what is claimed? And do they work? Observational studies, anecdotal reports and favourable testimonials are not proof of efficacy. Most joint supplements contain principally glucosamine, chondroitin and MSM. A recent review of glucosamine use in established human knee joint disease showed that the observed beneficial effect was small and was principally a placebo effect. However, a good effect was seen in preventing joint cartilage degradation in football and rugby players. Unfortunately, only 2.5 – 6% of the glucosamine added to a horse’s feed
This is higher than the manufacturers’ recommended doses for many of the glucosamine supplements sold in the UK. In laboratory studies, a synergistic effect between glucosamine and chondroitin has been shown. There are a few studies showing a beneficial effect of this combination in horses with joint disease. The two compounds are often sold in combination and this is probably desirable. Human studies have found a long delay (two to four months) before an effect of chondroitin is seen in the joints, so one needs to keep feeding it for some time. Although MSM has been shown to prevent inflammatory joint disease in mice, no controlled or clinical studies have been done to support its use in the horse. Any recommended ‘dose’ is based entirely on guesswork. As for the other 11 ingredients, good evidence that they are truly beneficial in the amounts that are fed is hard to
Supplements will not eliminate established joint disease, but they may mitigate its effects and delay its progression.
find. And there is no research to support the ‘dose’ recommended. On reading the available research on these supplements there is, unfortunately, not much evidence to unequivocally support their general use. But because they are unlikely to be harmful and there is some science that suggests they might help, they should certainly be considered for athletic horses. They will not eliminate established joint disease, but they may mitigate its effects and delay its progression. Logically, supplementation should start early in a horse’s career and should be maintained throughout its active life.
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ETN|HOOVES, LEGS AND JOINTS
How to nail hoof care Top tips from the British Farriers and Blacksmiths Association (BFBA) for you and your customers. • Keep hooves in good condition by getting to know your horse’s feet, picking them out daily and booking regular farrier appointments. Hooves become unbalanced before the clenches [nail ends] rise and shoes become worn. It’s far better, therefore, to have a horse shod before the shoe becomes loose (and potentially lost) and the hoof becomes damaged and split. Consistent care saves money and decreases the risk of unnecessary lameness in the long run. • The foot should always be cleaned thoroughly before applying topical products. Use a relatively soft wire brush on the underside of the foot and over the hoof to remove bedding, dirt and debris. This also helps prevent bacteria from being trapped and allowed to proliferate. • It’s helpful for horse owners to know how to remove a shoe if and when necessary. A pair of ‘pull-offs’ is the recommended tool as a minimum; many UK farriery suppliers sell these. Ask your farrier for a demonstration on how to use them safely and effectively. Being able to safely remove a pulled/loose shoe until a farrier can get to you may help to prevent damage or injury to the hoof. • If a shoe becomes loose on one side and the clenches are tight on the other, or shoe removal equipment is not available, stable the horse if possible. Wrap the foot with self-adhesive bandage covered with gaffa tape to keep the shoe in place and prevent it from being pulled off – and potentially damaging the foot – until the farrier can come. • Establishing a good working relationship and clear communication with the farrier helps ensure horses’ feet are well cared for. Plan ahead, keeping your farrier informed of your intentions with each horse. Any change in the usual activities can affect how the farrier shoes a horse. 30 | EQUESTRIAN TRADE NEWS MARCH 2020
• Clean horses’ feet and legs prior to a farrier appointment – you wouldn’t go to the dentist after eating a Mars bar without cleaning your teeth! Beyond getting dirty and the hazards of slippery working conditions, farriers use rasps to level, balance and finish the feet. Rasps clog easily, thus preventing the best job from being done. • Turning out horses in overreach boots is a popular way to prevent them pulling off shoes. But make sure overreach boots fit properly. When the horse is stationary, the boot should cover the bulbs of the heel and just touch the floor; too long and the whole boot could be ripped off, too short and the heels aren’t protected. • If laminitis is suspected, get the horse/pony in, ideally on a clean, deep shavings bed to support the feet. Call the vet and farrier immediately. Laminitis is excruciatingly painful and should be treated without delay; both to provide relief to the horse and to optimise a successful outcome.
FARRIERY TRADE FAIR The British Farriers and Blacksmiths Association (BFBA) represents professional farriers while supporting farriery and blacksmithing members throughout their careers. The BFBA organises Europe’s largest farriery and blacksmithing trade fair which is called Focus and this year takes place on 31 October and 1 November in the Blackdown Halls at Stoneleigh Park, Warwickshire. The event hosts the International Team Horseshoeing Championships. More information at www.bfba.co.uk
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EQUESTRIAN TRADE NEWS MARCH 2020 | 31
ETN|HOOVES, LEGS AND JOINTS
Spring has sprung… …But the welcome warmer days, spring showers and longer hours of light – all of which cause grass to grow – bring an inherent increased risk of laminitis, says Branwen Griffin.
R
esearch by The Animal Health Trust, Royal Veterinary College and Rossdales Equine Hospital has revealed surprising results showing that the painful condition laminitis is far more prevalent than thought. Although we recognise this period as ‘high risk’, it should be considered a year-round condition. A survey of over 1,000 horses and ponies found that one in ten develop laminitis every year, making it as common as colic. Horses and ponies are susceptible; despite the commonly held image of the small, fat pony with the cresty neck, Thoroughbreds and warmbloods can be affected too.
So how can we reduce this risk and what should we be really be looking out for? Awareness and good management is key. Owners should routinely check for physical signs which can be as subtle as a shorted gait, difficulty turning or increased hoof temperature. If anyone is unsure how to check hooves, point them to their vet or farrier who will be happy to show them. It’s advised to keep a good programme of hoof management, with farrier visits no longer than eight weeks apart.
Whatever the management regime, regular exercise is hugely important – not only to help control weight gain, but also to ensure healthy blood flow around the laminae.
Antioxidants may be synthetic sources, such as vitamin E, or natural phytochemicals sourced from plants.
So can targeted nutrition support the ‘at risk’ equine?
In people, an association between supplementing with magnesium and IR (insulin resistance) has been demonstrated. Clinical evidence in horses is, as yet, lacking but practical feedback has observed that supplementing with magnesium may be associated with a reduction in fat pads. Laminitis is a complex issue, but the correct diet is certainly at the core of good management. Here at NAF, we’re always more than happy for you or your customers to call the helpline. Should you have any serious concerns, please refer your customer to their vet.
DIGESTION SUPPORT With a metabolic condition, such as laminitis, it’s advised to include gut support. Probiotic yeasts working in synergy with prebiotics are recommended to maintain a healthy microbial population in the hind gut. Natural herbal gut support such as ginger and chicory may be suggested to maintain a settled gastric environment.
ANTIOXIDANTS Oxidative damage is noted within the laminae during episodes, and will be part of any systemic inflammatory response. Therefore it is advised to supplement laminitis prone animals with high levels of antioxidants.
MAGNESIUM
About the author: Branwen Griffin is the customer support manager and nutritional advisor on the NAF helpline.
A SUITABLE DIET As laminitis is a metabolic condition, a suitable diet is paramount. The diet should provide bulk as low energy forage and fibre with little, or no, addition of cereals. Non-structural carbohydrates should be kept to a safe, manageable level. Regularly body condition scoring horses is invaluable; while using a weightape is a handy guide to changes. When weight gain is seen, appropriate dietary measures should be taken, such as soaking hay for 60 minutes in fresh water to reduce water soluble carbohydrates. For the majority of leisure horses and ponies, a fibre and forage diet is more than adequate for energy and protein requirements. However, soil deficiencies are passed to grazing, so it’s advised to feed a broad spectrum vitamin and mineral supplement to ensure horses are getting all they require for hoof health and general vitality. 32 | EQUESTRIAN TRADE NEWS MARCH 2020
The spring is greeted with delight by many horse owners. But vigilance is needed when it comes to the potential for laminitis in their horses and ponies.
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HOOVES, LEGS AND JOINTS|ETN
On the right leg As horses start doing more work, joint and hoof issues are highlighted. While for some who’ve wintered well and are now tucking into spring grass, the threat of laminitis looms large.
A good doers’ charter… TopSpec AntiLam offers a five-way approach to nutritional support for horses and ponies prone to, being treated for or recovering from laminitis. The pelleted multi-supplement contains effective levels of vitamins, minerals and yeast pre- and pro-biotics in a very low calorie, high fibre carrier. Highly palatable, it can be fed on its own by hand. Most overweight ponies, and some overweight horses, are susceptible to laminitis – as are horses and ponies diagnosed with Equine Metabolic Syndrome (EMS), Insulin Dysregulation (ID) and/or Cushings (PPID). Trials at Middle Park Laminitis Research Unit showed that horses and ponies on restricted/poor grazing do not gain any weight when fed AntiLam. It can also be used as part of a calorie-controlled diet when weight loss is required. AntiLam should be fed on its own with forage in the form of late-cut hay and/or unmolassed chops such as TopChop Lite, TopChop Zero, controlled grazing, or a combination of these.
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MANAGING GOOD-DOERS Some tips from the eleven times BETA Business award-winning nutritional team at TopSpec. • Monitor condition daily taking particular notice of coverage over the ribs (you should be able to feel them easily) and the crest (which should be soft). • Increase exercise if sound and appropriate to do so; even a brisk walk for 20 minutes will help. • Avoid too much hoof being trimmed in one go by asking your farrier to trim little and often. • Reduce grass intake by whatever means suits; mixed grazing, strip grazing, use of a grazing muzzle, reduced turnout time or turnout in a woodchip paddock. • Consider soaking hay for three to 12 hours and slow intake using small hole nets. • Cut out any unnecessary feed and introduce TopSpec AntiLam mixed with a low calorie, unmolassed chop like TopChop Lite or TopChop Zero. • Do something about an overweight horse or pony before he/she gets laminitis. Act now!
EQUESTRIAN TRADE NEWS MARCH 2020 | 33
ETN|HOOVES, LEGS AND JOINTS
Turmeric has been hailed as a super food by the human supplement sector. It’s said it can support muscle mass and joint health, maintain the integrity of skin, vascular and airway systems and act as a powerful antioxidant. However turmeric’s poor bioavailability means if fed alone it’s not absorbed and used by the body efficiently. This is where TurmerAid comes in, says The Golden Paste Company – because it’s formulated for maximum absorption and bio-availability, making it highly effective. The turmeric pellets contain a minimum 5.1% curcumin (an ‘active’ in turmeric), yucca, black pepper, linseed and apple cider vinegar. TurmerAid supports healthy joints, can aid digestion and promote a healthy skin and coat. The only pelleted turmeric supplement on the market, the ingredients are evenly distributed in each pellet and released only when the horse bites into them. A 2kg tub has an RRP of £19.99.
On the hoof Dengie Healthy Hooves Molasses Free is a nutritionally balanced, low-calorie, high-fibre feed with essential nutrients, vitamins and minerals. It’s designed to keep horses and ponies looking and feeling fabulous, and their feet in great condition. Independent research suggests feeding 15mg of biotin daily for healthy hooves; the level of biotin included in Healthy Hooves Molasses Free has been formulated accordingly. Alfalfa – shown to increase the quality and quantity of horn growth due to the plant’s calcium levels and essential amino acids – is blended with soft straw, plus rapeseed oil, garlic and alfalfa pellets. The result is a tasty, low sugar and starch (1.5%) feed, independently approved by The Laminitis Trust. 20kg has an RRP of £13.43.
IDEAL FOR SENIORS Spillers Supple + Senior Balancer is ideal for seniors and those requiring joint support as it contains glucosamine, MSM and omega 3 fatty acids, as well as prebiotics and probiotics for digestive health. It’s a great choice for horses that keep their condition well and is low in starch and sugar making it suitable for those prone to laminitis. It provides a broad spectrum of vitamins and minerals and is high in antioxidants too.
34 | EQUESTRIAN TRADE NEWS MARCH 2020
Safe for the laminitis prone EquiGlo Quick Soak 10 Minute Beet is a great source of fibre for all horses and ponies, particularly those prone to, or at risk from, laminitis. It’s a convenient and safe feed made from flakes of British-grown, non-GM unmolassed beet, which are low in sugar and starch, and help to maintain good stomach and digestive tract health. EquiGlo supplies non-heating, steady energy for working horses and ponies. It takes only ten minutes to soak prior to feeding, reduced to five minutes with hot water. EquiGlo can be used as a direct replacement for starchy, cereal-based feeds or as a partial replacement when forage is limited or of poor quality. EquiGlo Quick Soak 10 Minute Beet comes at a great value-for-money price – RRP £9.95 for 18kg. It’s manufactured by Henry Bell & Co, a trusted name in the feed sector since 1825.
TRAFFIC LIGHT SCHEME ALERTS OWNERS TO EQUINE OBESITY
The British Equine Veterinary Association (BEVA) has launched a pilot project to tackle equine obesity. Vets are sticking traffic light colour-coded stickers on the front of horses’ passports at vaccination appointments as a nudge to owners who need to slim down their animals. If the six-month pilot is successful, the initiative could be rolled out across the UK this summer. Obesity is one of the biggest problems facing equine welfare in the UK, says BEVA, with many owners either not recognising it or not being motivated to take action. This new way of confronting the problem uses theories from the Behavioural Insights Team (BIT) – a government think-tank specialising in pyschology. After assessing a horse’s body condition during a vaccination appointment, the traffic light stickers are awarded. Green indicates a ‘healthy’ body condition. Amber means the horse is carrying too much fat tissue and needs moderate changes to diet, exercise, management, rugging and clipping regimes. Red implies that the horse is carrying excessive amounts of fat tissue which are placing him in morbid danger. The stickers provide colour-specific QR codes which owners can use to access additional information via their smartphones. “The first challenge is helping owners recognise when their horse is overweight,” says Lucy Grieve, president elect of BEVA. “Once this has been established, then we can make a plan to correct the problem as a team.” says Lucy. “We hope owners will be ‘nudged’ by the stickers, consider the information been offered and start to tackle the problem before it causes life-threatening disease.” (Photo: BEVA)
SUPER FOOD FOR HORSES
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HOOVES, LEGS AND JOINTS|ETN
Elite Sport Muesli helps all my horses perform at their very best. We feed it to the young horses all the way up to the 4* horses. The horses produce great performances even on the last day at three-days. Tom McEwen
STEADY RELEASE ENERGY ELITE SPORT MUESLI Performance level nutrition suitable for those that may be prone to gastric ulceration Lowest starch muesli in the range
Key amino acids to support muscle development and repair
Supports a healthy hindgut
Quality Life Care antioxidant package
To stock call 01832 737300 option 1 or email orders@dodsonandhorrell.com
www dodsonandhorrell com WWW.EQUESTRIANTRADENEWS.COM
EQUESTRIAN TRADE NEWS MARCH 2020 | 35
ETN|COMPETITION GEAR
SPONSORS & SHOWS HorseHage will return to HOYS for another year as official forage supplier. Competitors will be able to purchase bales of its products throughout the show.
International dressage rider Gareth Hughes and the team at Hughes Dressage have become brand ambassadors for Saracen Horse Feeds. Gareth, his wife Rebecca and daughter Ruby join fellow dressage stars Carl Hester and Charlotte Dujardin, show jumpers Richard Howley and Peder Fredricson, plus eventers Izzy Taylor and Sam Griffiths, as Saracen sponsored riders. Supreme Products is to sponsor Horse of the Year Show’s (HOYS’) supreme championships for a second consecutive year. Last year’s winner of the title, which goes to the best overall horse or pony shown at HOYS, was Jill Marden’s heavyweight hunter Twinshock Warrior (pictured) ridden by Jayne Ross. Supreme Products is from Battles’ stable.
Liverpool International Horse Show will mark New Year’s Eve on its first day this year as it runs from 31 December to 3 January. Dressage Anywhere, which allows riders to compete on video without leaving the yard, has secured sponsorship from clothing brand Equetech for its 2020 online championships.
(Photo: First Class Images)
Supplement manufacturer Equine Products UK has unveiled its 2020 sponsored rider line-up – showjumpers Holly Smith (pictured), Richard Howley, Harriet Nuttall, Murray McLeish and James Whitaker; and from eventing, Ben Hobday, Caroline Powell and Emma Hyslop Webb.
Irish supplement company NutriScience is sponsoring international para-dressage rider Alicia Griffiths who lost her eyesight aged 19.
36 | EQUESTRIAN TRADE NEWS MARCH 2020
Trickle Net, a haynet designed to slow down overweight horses’ eating rates, is sponsoring Sharon Hunt Eventing. Olympic medallist Sharon (pictured right with Trickle Net founder Ellen Chapman) said: “I can sleep easy knowing the horses don’t run out of forage overnight. Another huge benefit is vastly reduced hay wastage on a large, busy yard.”
(Photo: Laura V Photography)
Equestrian sports network Horse & Country (H&C) has acquired the US based streaming provider EQ Sports Net (EQSN). The move gives horse sport fans on both sides of the Atlantic more access to livestreams of competitions, plus educational shows, entertainment and documentary series. "Teaming up with EQSN represents an opportunity for H&C to deepen its commitment to the North American market, in conjunction with the best production outfit in the sport today,” said Heather Killen, CEO of H&C. EQSN CEO and co-founder David Qualls said the merger would benefit American event organisers, bringing their shows to new audiences in Europe and around the world. A celebration of all things side saddle takes place at Aintree Equestrian Centre over the weekend of 2/3 May. Run by the Side Saddle Association, there will be competitions and displays. Visitors and competitors are expected from New Zealand, Japan, Australia, Austria, Germany, Italy, Spain, Switzerland and Poland.
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COMPETITION GEAR|ETN
Why show jumpers are Italian lovers Clean lines and understated style define Italian couture. And the same can be said for a label that’s entwining the show jumping circuit like spaghetti round a fork… Yes, these fashion forward riders just can’t get enough of Cavalleria Toscana – or CT as the Italian label is affectionately known. Distributed in the UK by Zebra Products, Cavalleria Toscana is all about making technical sportswear look elegant. The collection is showcased four times a year and includes ranges for men, women and young adults. There’s also an accessories line and collection of matching equine outfits. While traditional dark jackets remain popular, a colourful palette is definitely on the rise for showjumpers with Cavalleria Toscana’s latest collection including tones of red, teal and royal blue, alongside navy, beige, grey, white and black. Britain’s international hero Scott Brash favours the Tech Knit Riding Jacket from the Cavalleria Toscana Revolution S/S 2020 men’s collection. A jacquard knit back panel provides
extreme stretch and breathability; while the laser cut Cavalleria Toscana logo and coated zip pockets make this jacket one of a kind. When it comes to shirts, be it with short or long sleeves, or sleeveless, Cavalleria Toscana has two-tone pieces with contrasting collars and plackets to the body. From the women’s S/S 2020 Evolution Collection, meanwhile, the American Breeches are a favourite with jumpers thanks to their extra high waist with inside grip waistband and wide belt loops. These bi-stretch breeches feature branded grip on the inside of the knees. With cotton linings, they’re fast drying, anti-bacterial, anti-UV and breathable too. And as the craze for matching horse accessories with rider clothing continues apace, this Italian name loves to please with its coordinated collection comprising ear bonnets to saddlepads.
O-MEGA SHINE
Attain & Maintain A Show Winning Coat 100% Cold Pressed Hemp Seed Oil A Vegetarian Source of Omega Oils 87% Omega Oils (3, 6 & 9) Essential Fatty Acids
This stunning horse has been having O-Mega Shine. He is looking fantastic.
FROM OF
S
AKER
THE M
Thank you for the photo.
This customer has all her horses on O-Mega Shine & recommends it to everyone.
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www animal-health co.uk Tel: 01787 476400 EQUESTRIAN TRADE NEWS MARCH 2020 | 37
ETN|COMPETITION GEAR
Get the competitive edge As the outdoor competition season starts, your customers will be shopping for the best new gear.
First aid on the go Ideal to take to shows, this first aid kit packed in a green drawstring bag is easy to spot and grab in an emergency. Available from Battles, it contains a Sport Wrap (self-adhesive bandage tape), bandage scissors, a cotton wool roll, Lincoln Equocrem (wound ointment), Lincoln Antibacterial Wound Powder, poultice dressing and a hoof pick. The RRP is £29.99.
READY TO WIN Get your customers competition ready with this season’s stunning collection from Equetech. The Equetech Moonlight jacket is new in navy, joining the established grey colourway. Both versions feature the same gorgeous styling and detail with double piping to the collar, an Equetech exclusive crystal button, double back vents and darted, contoured sleeves plus crystalembellished faux waistcoat detail to the front. The RRP is £124.95. The short-sleeved Equetech Ella Cotton Competition Shirt is super cool for summer competitions. With an exquisite ruched satin collar, embellished with crystals, it’s designed for easy wear and machine washing. It comes in white or grey with an RRP of £29.95. Team the Ella shirt with Equetech Alpine Breeches. Based on this British brand’s popular Shaper breeches, this new high-waisted style complements the figure. Careful seam positioning and hidden support helps lift, slim and shape the body. The Alpine has jean style pockets, a matt silicone grip seat, belt loops, wide comfort waistband and Lycra hem panels. In white, navy and walnut, the RRP is £91.95. Also new for 2020 is a deluxe version of Equetech’s Bridle Competition Numbers. Made from leather with a silver foil trim, it comes with three of each digit and attaches to the bridle with two Velcro straps. With a patent pending, they’re sold in pairs at RRP £34.95. 38 | EQUESTRIAN TRADE NEWS MARCH 2020
DESIGNED BY RIDERS
Breeches by newcomer Agaso Equestrian have been designed by riders for riders. “Every detail of our design has been tested and adjusted to ensure the ultimate in comfort,” says Brenda Smith. Indeed, Agaso’s philosophy is to create sensibly priced, innovative and durable equestrian apparel. Made from soft-touch material with four-way stretch for optimal, movement, Agaso breeches are water repellent, dust resistant and breathable. Flat seams rule out rubs and enhance the feeling of being at one with the horse. Gel seat technology helps the rider stay connected. In anthracite, navy, grey and beige, and two lengths, there’s a fit and colour to suit every rider whether competing, hacking or schooling.
SHORTER BUT PERFECTLY FORMED The Rhinegold Elite Extra Short Luxus leather riding boot is a shorter – but perfectly formed – version of the bestselling Luxus riding boot.
Made in soft leather for a luxurious feel and superb comfort, it features elasticated front lace detail and stitching on the toe cap. There’s a wide, smooth feel zip pull and two pleated, elasticated leather sections at the back, plus spur guards and a sure grip sole. The top of the zip is finished with an elasticated strap and plain black press stud to the side. The RRP is £119.50. Meanwhile, the Rhinegold Wide Leg Luxus Extra leather riding boot offers a bit more width and a little less height. It comes in brown and black. Sharing features with the extra short version, this Lexus boot also has an RRP of £119.50. Rhinegold is available exclusively from Snowhill. WWW.EQUESTRIANTRADENEWS.COM
COMPETITION GEAR|ETN
HANDY TO KNOW
RSL Gloves from USG are flexible for a precise feel yet hard wearing enough to last through the competition season. The RSL range has something for every rider. Pictured is the synthetic Sydney glove that offers good grip combined with softness. It has also has a beautiful glitter closure for a touch of sparkle.
Comfort and joy The New Aura range of leather bridles from Vale Brothers provides comfort and improved horse/rider connection. With a padded mono headpiece, excluding the plain cavesson option, the Aura comes with a choice of buckle colours – matt black, stainless steel or, for the fashion conscious, rose gold. Noseband options are cavesson, flash or grackle. The bridle comes in black or brown with rubber reins. RRPs are from £61.
Become a stockist today
What price protection? Equus Overreach Boots from Abbey England protect horses’ heels when travelling or turned out as well as when competing. Made from a UK-sourced rubber compound, the boots are flexible, durable and suitable for all weather conditions. The high rubber content allows the ‘pull on’ version to stretch easily over the horse's hoof for quick and easy use. Equus Overreach Boots simply rinse clean. They come in six colours and with a Velcro fastening option. The RRP is from £10.95 per pair.
GET SHIRTY The new Axomia Competition Shirt from Covalliero’s spring summer collection is timeless, smart and comfortable. Crystal buttons complement a stand-up collar and button placket enhancing this breathable, moisture wicking shirt in four-way stretch fabric. Machine washable, it comes in navy, stone or white with an RRP of £32 (trade price £16). The UK distributor is Zebra Products.
01522 529 206
www battles co.uk
Model wears Motion Xtreme Competition Jacket, Lydia Lace Show Shirt, Corby Cool Ladies Breeches and Sorrento Field Riding Boots WWW.EQUESTRIANTRADENEWS.COM
EQUESTRIAN TRADE NEWS MARCH 2020 | 39
ETN|BENCH SADDLER OF THE MONTH
Celebrating
the best bench saddlers and craftspeople…
This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those whose good practice is making a difference in the saddlery industry.
Helen Reader’s bench skills have earned her many awards.
ETN BENCH SADDLER OF THE MONTH: HELEN READER NOMINATED BY: Richard Miller, Heniarth Stud, Ferryside, Carmarthenshire, who says: “Very rarely do you come across an individual whose passion and dedication for their chosen craft is so infectious, Helen is one of those people. She produces some exquisite bespoke work. As a breeder of Welsh ponies, it’s important that my animals are turned out correctly for the show ring; the quality of their bridlework is often commented on. Nothing is ever too much trouble for Helen who is a true craftswoman.” ABOUT Helen Reader: Helen runs HR Saddlery, Carmarthenshire and is an SMS Master Saddler, Master Bridle Maker, Master Harness Maker, Registered Master Saddle Fitter and Registered Qualified Bridle Fitter. Her first pony was a grey Welsh mountain mare called Solo. “When Solo’s saddle needed a new seat, we visited our local Master Saddler’s workshop and he let me help choose the hide and showed me each stage of the repair,” Helen recalls. “After that, I was hooked.” Before taking up saddlery full-time, Helen studied equestrian business management at Berkshire College of Agriculture and took her BHSAI.
“I occasionally get asked to judge at local shows and it’s always a nice surprise to go down the line and find one of your bridles in the rosettes!” Helen also competes and most days, before she heads to her workshop which was built by her father, she exercises her two horses, often on the local beach. “I love to see my customers when l’m out competing; but it can be an occupational hazard… just as you’re going through your final warm-up before being called into the dressage arena, someone stops you to discuss a new bridle,” she says with a wry smile. At the end of a long day, Helen relaxes at home with a well-deserved glass of wine in front of the fire.
Two years as a working pupil at Earlsway Farm Dressage Training Centre in Suffolk followed. “This gave me real insight into how saddlery items were used within a competition yard environment,” she says. Helen’s current career began with an HND in saddlery technology at Cordwainers College, then apprenticeship with Pointings Saddlery in Bath during which she attended the Saddlery Training Centre (STC) for week-long courses. Return visits to the STC have enabled her to further her bench skills, including learning side saddle techniques. Helen’s dream commission is a rolled double bridle in black leather. She enjoys refurbishing family heirlooms, giving each item a new lease of life for generations to come. “I have a lovely collection of old saddlery tools, including many pricking irons, some of which I use, including a favourite antique one to Helen has a life-long love produce the finest for horses and competes stitching,” she says. successfully with her two greys. Unusual calls on Helen’s bench skills have included refurbishing the HOW TO NOMINATE steering wheel for a racing yacht “which hardly fitted into my A BENCH SADDLER: workshop” and a signal pad for the Everyone is invited to nominate Didcot rail museum. Last year, she bench saddlers they feel deserve produced a set of twelve bespoke to be named ETN Bench Saddler leather door stays for an oil refinery. of the Month. Candidates must The item of which Helen is most be members of the SMS and proud is an endurance riding bridle based in the UK or overseas. incorporating red patent leather. To nominate a bench saddler Something of a revelation when it (or more than one), email editor@ first appeared on the SMS stand at equestriantradenews.com and BETA International some years ago, it appears to have set the trend for tell us why this person deserves dual-leather bridle designs favoured to be put in the spotlight. Please by the dressage fraternity. include the bench saddler’s name and business name. One of her favourite things is seeing her bridlework out and about.
40 | EQUESTRIAN TRADE NEWS MARCH 2020
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ETN REPORTING|ETN
TURNING BACK THE PAGES… For more than four decades, ETN has reported on the equestrian trade. So let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago. 20 YEARS AGO…
In March 2015, ETN reported: ● Building work was underway at John Whitaker International’s Rochdale base to double the size of its offices and warehousing. An improved showroom and larger product range were planned. ● British Eventing banned helmets with fixed peaks from the cross country phase of affiliated competitions. ● Vale Brothers and its recent acquisition E Jeffries moved into a new factory in central Walsall. The Jeffries workforce was being kept on with Dave Darley to remain as managing director. ● Frank Baines and Steve Marks were awarded Fellowships of the Society of Master Saddlers. Frank founded his family saddlery business in 1983 and the semi-retired Steve was staying on as chairman of The Ideal Saddle Company.
In March 2000, ETN reported: ● Jeep injected £275,000 into the National Riding Festival, a BETA led initiative. With The Princess Royal as its president, that year’s campaign aimed to give riding more “street cred.” ● The strength of sterling enabled Stubben UK to reduce prices to the trade. A Siegfried saddle was now £411 and a 1000 range bridle £56, down by 10%. ● Dodson & Horrell replaced soya in its Pasture Mix with a British grown cereal protein source. The manufacturer told ETN it was doubtful that any feed containing soya could be guaranteed GM [genetically modified]-free. ● Kickon.com – promoted as “the ultimate equestrian website” – was launched with a lavish London party. Its star contributors included Mark Phillips, Henry Cecil, John Whitaker, Ginny Elliot and Mark Todd. Meanwhile Clarke Willis, Spillers’ former general manager, set up Equestria.Net with special rates for BETA member companies wanting get on line. ● Neil McCarraher started his new job as field officer for the Society of Master Saddlers. Florencia Arrambide became Spillers’ new international development manager.
In March 2010, ETN reported: ● ETN’s report from BETA International 2010 pictured Zara Phillips on the fashion show catwalk modelling her new Musto collection. A gathering or ‘tweet-up’ of equestrian contributors to Twitter was also considered newsworthy. And Abbey Saddlery handed over the show’s main sponsorship to Virbac. ● Sales of equestrian consumer magazines took a hit with Horse&Hound’s circulation down almost 10% to 55,489 copies per week (ABC figure). Your Horse saw a similar percentage dip to 29,802. ● B Jenkinson & Son warned that copies of its Elico Decahedron equine toy could be dangerous. In laboratory tests, the fake product cracked under a 4kg weight. ● Potential suppliers of London 2012 branded merchandise complained they were given a mere 18 day window in which to bid for licences. ● Eventer Oliver Townend was keeping busy. A sponsorship deal with supplements brand TRM and an own brand leatherwork collection produced by Hills Wholesale were his latest ventures.
In March 1990, ETN reported: ● The Indian saddlery industry was advertising for an expert to help them improve production for export. The Kanpur based post involved working with 50 local manufacturers “mostly small and with minimal use of machinery.” A six month contract and a salary of £600 per week plus air fare and subsistence were offered.
FIVE YEARS AGO…
TEN YEARS AGO…
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30 YEARS AGO…
● At BETA International at Sandown Park, Joules wrote more business in three hours than during the entire 1989 show; while Tom McGuinness told ETN he had quadrupled Horseware Products’ order book. ● G. Fieldhouse Saddlery (Walsall) began distributing Pessoa saddles. And Equi-Brief Underbreeches, with a stirrup foot to prevent rucking up, were a less bulky alternative to thermal underwear for riders ● The latest CAM Equestrian catalogue extended to 100 full colour pages, and was said to list the biggest range of equestrian joinery and equipment in Europe. “From rugs to stable doors, we can supply from our Eardisley [Hereford] factory,” said the company.
EQUESTRIAN TRADE NEWS MARCH 2020 | 41
ETN|ROYAL WARRANTS
BY ROYAL APPOINTMENT Given our royal family’s love of horses, it’s no surprise that the equestrian industry is strongly represented among 800 Royal Warrant holders.
“MARK OF QUALITY IN AN UNCERTAIN WORLD” Many companies talk about embracing change – but AGMA actually does it. Based in Haltwhistle in rural Northumberland, the cleaning and hygiene product specialist celebrated 50 years in 2018, and has held a Royal Warrant to HM The Queen for 37 of those. The firm started out by manufacturing janitorial products, but has evolved into a specialist formulator of chemicals. It now supplies sterile disinfectants to the NHS and pharmaceutical companies, preservatives to the oil and gas industry, specialised solvent cleaners to the engineering sector and Stablemate cleaning products to the equine industry. “We take pride in our adaptability and our ability to ‘punch above our weight’,” says AGMA managing director Malcolm Franklin. “For example, we’re currently working in partnership with Durham University to investigate the next generation of preservatives.” That adaptability came to the fore in the wake of the financial crash of 2008, when the family-owned company looked overseas to broaden its customer base. It now exports to 37 countries worldwide, and is currently investing in new processes and equipment to streamline production.
By the time of the company’s 50th anniversary last year, the 30-strong workforce had clocked up more than 400 years of service between them, with the longest-serving employee having started at AGMA in 1974. “For over half a century we have worked to build a reputation for our formulation expertise, quality of product and exceptional customer service in the sectors we serve,” says Malcolm. “Where will the next half century take us? “We take great pride in our facility, quality standards and our workforce,” he continues. “The Royal Warrant is an honour to hold, and is as important to AGMA now as it was when it was first granted in 1982. “In an uncertain world, the Royal Warrant is a mark of quality and consistency that mirrors our values and our commitment to excellence. This article first appeared in the Royal Warrant Holders’ Association magazine By Royal Appointment magazine, autumn/winter 2019.
The Stablemate by AGMA equine cleaning range.
AGMA celebrated 50 years in 2018.
42 | EQUESTRIAN TRADE NEWS MARCH 2020
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ROYAL WARRANTS|ETN
Feeding the Queen’s favourite A Royal Warrant was first awarded to Mark Westaway and Son in 1983. It came about when the Queen’s horse Burmese – the black mare she rode side saddle at 18 consecutive annual Trooping the Colour ceremonies – was fed HorseHage after suffering a respiratory problem. Vet Peter Scott-Dunn had recommended feeding a dust-free forage to horses stabled in central London. Today, HorseHage is used by the Household Cavalry and the Kings Troop Royal Horse Artillery. “We’re very proud of our Royal Warrant and it’s reassuring to know that the millions of bales of HorseHage sold worldwide over the years have helped to enhance the health of many horses and ponies,” said Chris Tar of Mark Westaway & Son.
“A TREMENDOUS HONOUR” Dodson & Horrell was granted a Royal Warrant of Appointment in 1985 as Horse Feed Manufacturers to HM Queen Elizabeth II. In 2006, a Royal Warrant was granted to Dodson & Horrell for the manufacture of Chudleys dog food. The new Royal Warrant was incorporated into the existing Royal Warrant, making the company Horse and Dog Food Manufacturers By Appointment to HM Queen Elizabeth II. “Being a Royal Warrant holder is a tremendous honour for Dodson & Horrell,” said a spokesman. “It is important to the company because it underpins the values of quality and excellence for which we continuously strive.”
What’s a Warrant? • A Royal Warrant of Appointment is a mark of recognition of those who have supplied goods or services to the households of HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales for at least five years. There must be an ongoing trading arrangement. • The Royal Warrant, the document that appoints the company in its trading capacity, is granted to a named individual, known as the Grantee. • The Warrant gives the Grantee permission, and responsibility, for the display of the relevant Royal Arms in connection with the business. • There are around 800 current Royal Warrant holders across all sectors. Each application is scrutinised by the Royal Household Warrants Committee which makes its recommendation. • Royal Warrants are not granted for professional services such as banking or veterinary services – or to newspapers and magazines. Suppliers of goods purchased for resale in royal souvenir shops do not qualify either. • The Royal Warrant Holders’ Association (RWHA) was founded in 1840. A membership organisation, it offers help to new applicants too.
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THE CHOSEN ONES SOME ROYAL WARRANT HOLDERS FROM THE EQUESTRIAN SECTOR: Abbey England Bennington Carriages Claydon Horse Exercisers Charles Owen Loddon Equestrian Martin Collins Enterprises Norvite Animal Nutrition Schnieder Boots Shires Equestrian Stromsholm Bedmax Buttons Saddlery Calders & Grandidge Carr & Day & Martin Day, Son & Hewitt Grant Chanter’s Equine Dental & Bitting Services Horse Requisites Newmarket Horse Weigh
Platts Animal Bedding Sundown (Bedding) Products Dodson & Horrell Bernard Weatherill Hunter Boot J. Barbour James Lock & Co Musto Patey Hats Mark Westaway & Son AGMA Allen & Page Dengie Eurobale Gibson Saddlers Ltd Integrity Farriers Lister Shearing Snuggy Hoods
T: 0800 867 283 E: Customer.Services@carrdaymartin.co.uk W: www.carrdaymartin.co.uk By appointment to Her Majesty the Queen Suppliers of saddlery care products Carr & Day & Martin Ltd, Lytham
T: +44 (0) 1832 737300 E: enquiries@dodsonandhorrell.com W: www.dodsonandhorrell.com By appointment to Her Majesty the Queen Horse and Dog Food Manufacturers Dodson & Horrell Limited, Kettering
T: 01362 822900 E: helpline@allenandpage.co.uk W: www.allenandpage.com By appointment to HRH The Prince of Wales Producer & Supplier of Organic & Non GM Animal Feeds Allen & Page, Norfolk
DOGS OR SOCKS? The most aptly named Royal Warrant holder must surely be Corgi Hosiery. Since 1892, the company has been producing socks and knitwear from fine yarns in its factory in Carmarthenshire, South Wales.
EQUESTRIAN TRADE NEWS MARCH 2020 | 43
ETN|SPECIAL REPORT
LEATHER COMPANY THRIVES AFTER BUYOUT Sixteen months ago, historic Walsall leather company J & E Sedgwick was facing oblivion. ETN takes up the story.
J & E Sedgwick – world famous supplier of English bridle leather – is on top of the world after being bought out by its biggest customer, Abbey England. A rescue package was put together after J & E Sedgwick’s parent company Clayton Leather Group went into administration in October 2018. Along with Abbey England, two other family businesses – German tannery Kilger and hide processors Crawford Leather Company – between them invested £1.5 million to save J & E Sedgwick & Co. Before being saved, one of the UK’s oldest leather manufacturers was on the brink of being wound up with staff facing redundancy. The nick-of-time buyout, plus a grant and support from Walsall Council, enabled Sedgwick’s building and equipment to be purchased and the company to continue trading. 19 employees kept their jobs.
REASSURING CUSTOMERS As a wholesaler of workshop supplies, Abbey England’s ties with J & E Sedgwick go back a long way. So it was important to find a way to keep the leather company in business and trading successfully. Following the takeover, J & E Sedgwick concentrated on returning to full production. The focus was on catching up with back orders, reassuring customers that the business was here to stay – and that supplies of Sedgwicks leather would continue. By the first quarter of 2019, four staff members who’d been made redundant by the administrators, were re-employed.
In the January, Sedgwicks was represented on the Abbey England stand at BETA International 2019, reassuring customers that the company had survived the turmoil and was still around. A visit to the leather trade show, the Asia Pacific Leather Fair (APLF) in Hong Kong, followed to meet existing and potential customers from the Far East. By this time, leather was steadily moving through Sedgwick’s plant with supplies from the tannery back to normal levels. Come September’s Spoga trade show in Germany, a leather section on the Abbey England stand reinforced Sedgwick’s presence in the European market. Said Phil Bevington, general manager at J & E Sedgwick Ltd: “Over the summer of 2019, we took on four new trainee staff members. It’s great news for the future of the business and ensures the passing on of skills unique to Sedgwicks to the next generation of workforce. “We continue to add new export customers to our list and develop our ongoing partnership with Abbey England as our UK and European
44 | EQUESTRIAN TRADE NEWS MARCH 2020
©Abbey England
Abbey England’s rescue of J & E Sedgwicks has preserved timeless skills in leather production.
distributor. In addition, a new distributor has been appointed for India which remains a big part of our export sales.”
“Sedgwicks has managed to return to a six-to-eight week production time.” Phil and two of the company’s new owners have been to Tokyo to see its Japanese distributor – one of its top ten customers – too. “On the same trip, we visited Hong Kong to meet up with four customers from the Chinese region. Whilst Hong Kong has been in turmoil, the Chinese region remains a big opportunity for Sedgwicks to grow business,” he added. Back in Walsall, by the end of October, Sedgwicks had managed to return to a six-to-eight week production time on its core range of products and colours. “Overall it’s been an exciting and busy year working to get Sedgwicks back to where it was,” said Phil. “We now plan to grow the business in 2020 with existing and new customers, along with product development and improved lead times.” As a revitalised J & E Sedgwick continues to process and supply English bridle leather to the trade, the number of prestigious leather goods manufacturers among its customers looks set to grow. WWW.EQUESTRIANTRADENEWS.COM
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BETA BACKS PONY MAG’S BIG DAY OUT
NEWS FROM BETA HQ
We are really pleased to be supporting PONY Mag’s Big Day Out on Saturday 23 May at Merrist Wood Arena, Guildford, Surrey. BETA will be there flying the flag for rider safety among young equestrians and their parents attending the horsey fun day.
Preparing for the year ahead
Organised by DJ Murphy – publisher of PONY magazine – the event will feature social media stars such as This Esme, Teddy the Shetland and Pony Nuts, as well as demos from professional riders and vaulting, scurry and trials driving displays.
We have had an incredibly busy few weeks following BETA International 2020. The show is always a great way to start our year, as we get to meet so many of our members and take the opportunity to highlight all our latest news and initiatives that are set to be rolled out over the months ahead. If you didn’t get the chance to pop along to the BETA stand and would like a 2020 BETA Member Update information sheet, please get in touch and we will be happy to email you one over. BETA training courses have been high on our “to do” list, as we work to create a varied programme of exciting modules in a range of venues throughout the country.
True or false?
We have also been preparing for this year’s BETA Safety Week, running from 28 March to 5 April, liaising with both our retail and manufacturing members to ensure that the campaign is another fantastic success.
Test your knowledge by answering True or False to the statement below. The answer can be found at the side of the page. NOPS stands for naturally occurring product systems
NOPS have also figured highly, as we processed amends to the BETA NOPS Code for Feed as part of its revisions for 2020 and introduced a new BETA NOPS Code for Bedding, which has been launched for a three-month consultation period. This month is definitely going to be an exciting one, so please keep a look out for direct emails and BETA Snippets to ensure you keep in the loop!
* False – naturally occurring prohibited substances
TRAINING COURSE DATES 17 March – Lantra House, Stoneleigh Park, Warwickshire: Rider Safety Equipment Fitting Course Includes hands-on tuition in hat and body protector fitting and a standards update. It can be used as CPD for qualified fitters to gain 20 points. BETA members £85, non-members £170, SMS members £130 (all plus VAT).
25 March – Hilton East Midlands Airport: Social Media Marketing for Beginners/Intermediate with Michelle Goodall Primarily social media, but includes how digital marketing fits into your wider strategic marketing plan. BETA members £175, non-members £250, SMS members £200 (all plus VAT).
*Please note that Michelle is also running an Advanced Social Media Day on 26 March, which is now FULL. We have, however, scheduled another advanced day on 13 May for those who have missed out this time. Due to the huge amount of interest shown, we are compiling a waiting list. Please get in touch if you wish to be placed on this or would like further information.
FOR FURTHER INFORMATION CONTACT TINA HUSTLER AT BETA Tel: 01937 587062 Website: www.beta-uk.org Email: tina@beta-uk.org East Wing, Stockeld Park, Wetherby, West Yorkshire LS22 4AW Claire Williams, Executive Director, claire@beta-uk.org Tricia Nassau-Williams, Field Officer, tricia@beta-uk.org Ann FitzGerald, Secretary, ann@beta-uk.org Deborah Hayward, Press Officer, deborahh@beta-int.com Agy Mossakowska-Knast, Admin Assistant, agy@beta-uk.org
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