2016 ADVERTISING RATES Member Directory and Prize List
MEMBER DIRECTORY | book by Jan. 15 Always a members-only advertising opportunity! Targets current and future Pyramid Society Members.
TAKE ADVANTAGE OF RATES AS LOW AS $125! B/W AD* HALF PAGE $125 FULL PAGE $175 TWO PAGE $275
COLOR AD* N/A $325 $525
REPRINT 2014 $10 OFF $25 OFF $50 OFF
EGYPTIAN EVENT PRIZE LIST | book by Feb. 1 Targets Egyptian Event exhibitors and officials, Egyptian Arabian handlers and trianers ADD TO THE VALUE of your Directory ad by reprinting it in the Prize List! NOTE: the Prize List is printed in black & white only. REPRINT AD NEW AD* CORPORATE* HALF PAGE $75 $125 $175 FULL PAGE $125 $175 $225 TWO PAGE $200 $275 $375 *Member Directory and Prize List page rates do not include initial ad design. Advertisers may work with a Pyramid Society contracted designer at the low, flat base rate of $80 per page. Advertisers not working with a Pyramid Society contracted designer must submit printready ads sized at 4.5in W x 7.5in H (full) or 3.5in H (half), no bleed, in a 300dpi pdf/jpg/tiff file.
DIRECTORY FORMAT: 5.5” x 8.5” Spiral Bound Booklet, Color & Black/White PRIZE LIST FORMAT: 5.5” x 8.5” Perfect Bound Booklet, Black/ White DIRECTORY CONTENTS: Alphabetical & Geographical 2015 Member Listings PRIZE LIST CONTENTS: Egyptian Event preliminary Schedule, Exhibitor information, Rules, Regulations, Class Specifications CAMERA-READY DEADLINE: February 15, 2016
SPECIAL PACKAGE OFFERS Must reserve by January 15, 2015
PACKAGE A: "COLORFUL SAVINGS”
ONE Color Ad Page (designed) in the Member Directory, Prize List (B/W), and Show Program
Total: $950
(Reg: $1,080)
PACKAGE B: "DOUBLE FEATURE"
TWO-PAGE B/W Member Directory & Prize List Ad (designed) and a ONE YEAR Enhanced Web Profile
Total: $675
(Reg: $755)
2016 BOOKING DISCOUNTS COMBINE AND SAVE!
*Booking discounts are not available with package offers and cannot be combined with other discounts. Ads must be booked on one invoice to qualify. Spend $300, GET $15 off Spend $600, GET $40 off Spend $900, GET $90 off Spend $1,200, GET $150 off Spend $1,800, GET $300 off Spend $2,500, GET $500 off
THE PYRAMID SOCIETY | 4067 Iron Works Pkwy. Ste. 2, Lexington, KY 40511 USA | ph 859.231.0771 | fax 859.255.4810 | info@pyramidsociety.org
2016 ADVERTISING RATES
36th Annual Egyptian Event Show Program Celebrating the Horse Without Borders June 6-11, 2016
EGYPTIAN EVENT SHOW PROGRAM | book by April 1 Targets Egyptian Event exhibitors and spectators, future horse owners, and international Egyptian Arabian breeders and trianers. Contianing the show schedule and information, class entries, and EBC stallions The Egyptian Event Show Program is one of the most anticipated and cherished itesm available athe the Event.
SUPPLIED* DESIGNED FULL PAGE $425 $550 TWO PAGE $750 $1,000 TAB PAGE** $675 $800 FACING TAB** $525 $650
*Advertisers not working with a Pyramid Society contracted designer must submit print-ready ads sized at 8.75in W x 11.25in H (tro, size: 8.5in x 11in) in a 300dpi pdf/jpg/tiff file, by May 2. Please note that spiral binding on this publication may intrude up to 5/16in from the trim on the left or right of your ad page.
**Please call to inquire about PREMIUM PAGES AND GROUP ADVERTISING rates/reservations. Show Program premium pages may be held for previous-year reservations, contratual commitments, Egyptian Event sponors, and wait-listed advertisers. Please call for availability
FORMAT: 8.5” x 11” sprial bound & tabbed booklet, full color CONTENTS: Show schedule & information, class entries, EBC stallions, judging guide, activities & education iteneraries, horse & exhibitor listings. TARGETS: Egyptian event exhibitors & spectators, future horse owners, international breeders & trainers BOOKING DEADLINE: April 1, 2016 CAMERA-READY DEADLINE: May 2, 2016
AD SPECIFICATIONS:
FULL PAGE: 8.5” x 11” + 1/4” bleed ALL SIDES (final file: 8.75” x 11.25”) TAB PAGE: 8.5” x 11” + 1/4” bleed ALL SIDES (final file: 8.75” x 11.25”) COVER: 9” x 11” + 1/4” bleed ALL SIDES (final file: 9.25” x 11.25”) SAFE ZONE: 7.875” x 10.75” SPIRAL BINDING CAN INTRUDE UP TO 5/16” FROM PAGE BORDER ONLY 300dpi - PDF/TIFF/JPEG accepted THE PYRAMID SOCIETY | 4067 Iron Works Pkwy. Ste. 2, Lexington, KY 40511 USA | ph 859.231.0771 | fax 859.255.4810 | info@pyramidsociety.org
2016 ADVERTISING RATES Website: Horses for Sale, Stallions at Stud, Enhanced Farm Profiles, and Banner Ads
2016 MONTHLY BANNER RATES Banners are limited booking. Please call for availability
HOME PAGE BANNER ADS*
200X200 SQUARE SIDEBAR ADS*
$85 300x160
$50 Horses For Sale List
$100 620x160
$50 News & Events Pages
SIDEBAR AD UPGRADES +$10 Half Skyscraper, 200x325 +$20 Full Skyscraper, 200x450
$40 Stallions At Stud List $40 Member Directory List $30 The Horse Seciton $20 The Marketplace Section $20 Membership Section $20 The Society Seciton
DID YOU KNOW The Pyramid Society Featured ads have the potential to quadruple exposure for your monthly listings? BOOK EARLY to secure the top spots on our website’s most-visited pages
2016 MONTHLY ADVERTISING RATES At a glance
ENHANCED FARM PROFILES
HORSES FOR SALE $15 Monthly Listing Rate*
$10 Monthly Listing Rate*
FEATURED HORSES (limited bookings)
FEATURED FARMS (limited bookings)
+$15 TIER 1 priority, top-of-list positioning +$25 TIER 1 priority, top-of-list positioning +$25 TIER 2 add The Membership Page +$35 TIER 2 add The Horse page +$45 TIER 3 add The Marketplace pages & The Chariot +$75 TIER 3 add The Marketplace pages & The Chariot
STALLIONS AT STUD $15 Monthly Listing Rate* $12 Program Stallion Rate* FEATURED STALLIONS (limited bookings) *A $15 premium will be applied to these ad rates during the March-June Egyptian Event ad season.
+$25 TIER 1 priority, top-of-list positioning +$35 TIER 2 add The Horse page +$85 TIER 3 add Home and The Marketplace pages & The Chariot
THE PYRAMID SOCIETY | 4067 Iron Works Pkwy. Ste. 2, Lexington, KY 40511 USA | ph 859.231.0771 | fax 859.255.4810 | info@pyramidsociety.org
General Terms
All Print Advertising Programs
Unless otherwise noted, all advertising programs are reserved for current, paid Pyramid Society members, select program sponsors, and select Egyptian Event corporate affiliates. The purchase of Pyramid Society advertising constitutes agreement with these guidelines and any subsequent changes or additions.
All Discounts, Promotions and Special Offers are valid only with acceptance and full payment of a formal advertising proposal.
Submission of a print advertisement constitutes purchaser approval of all ad content. The Pyramid Society is not responsible for the printing of typographical errors as included in an advertisement or the printing of incorrect horse/contact information as submitted with an advertisement.
The Pyramid Society reserves the right to reject any advertisement.
Any ads containing sale horses must appear without pricing. The Pyramid Society reserves the right to edit, alter or reject any and all advertisements that contain questionable content or which do not meet Pyramid Society definitions and standards. A $50 editing fee will be applied in the event that materials submitted do not meet advertisement specifications and require alteration by The Pyramid Society prior to ad placement.
All Web Advertising Programs
All Print Advertisements must be professionally designed, submitted at a minimum of 300dpi in one of the following formats: TIFF, PDF, or JPG, and must be ready for publication. Any ads that do not meet these submission requirements will be rejected.
All Web Advertisement graphics and photos must be submitted in one of the following formats: JPEG, TIFF, or PNG, and must measure at least the stated pixel dimensions of the ad at a minimum of 72dpi. Web Advertisements will be placed within 3-5 days upon receiving full payment and complete materials (copy and photos/videos). Minor changes to dynamic Web Advertisements (ie, addition or subtraction of copy, photographs or videos) will be accepted after publication, but may take 5-7 business days to complete. In the event that your advertising period runs over into a new membership year and you do not choose to renew your Pyramid Society membership, you will forfeit the remainder of your advertising period, following a 30-day grace period.
Pyramid Society Yearbook Member advertising programs are handled by Arabian Horse World magazine and are subject to its advertising guidelines, policies and submission procedures.
Any Photograph Submissions
By submitting a photograph to The Pyramid Society for consideration or inclusion in your ad, you assume all liability for its content and agree that you either hold or have obtained all rights necessary to release all submitted materials for present and future use by The Pyramid Society, both online and in print.
The Pyramid Society reserves the right to reject any photograph.
Photographs may be cropped prior to publishing to ensure the proper display of overlaid text and other page elements.
All photographs and photographic contents must be high resolution images (300dpi minimum). No photographs can be accepted which do not meet our minimum size and resolution requirements.
Submitted photographs of horses must be of Straight Egyptian or EgyptianSired, as defined by The Pyramid Society.
No photographs will be accepted that depict any unethical treatment of horses or any misconduct of riders/handlers.
Interested in advertising with The Pyramid Society? Request a custom-tailored package by calling (859) 231-0771 or by returning this form with your membership to Sarah Jax, Administrative Director @pyramidsociety.org
I AM INTERESTED IN:
Web “Featured” Ads
2016 EE Heritage Guide, Pages _________________
Enhanced Online Farm Profile
Covers/ Premium Pages
2016 EE Live Feed
Web Horse For Sale Listing
Ad Design Services
Ads in our Annual Yearbook Publication
Web Stallion at Stud Listings
Consultation/Other
Egyptian Event Sponsorship Opportunities
Web Banner Ads
2016 EE Show Program Ad, Pages_______________
The Pyramid Society | 4067 Iron Works Parkway, Suite 2 | Lexington, KY 40511 | Phone: (859)-231-0771 | Fax: (859)-255-4810 | info@pyramidsociety.org | http://www.pyramidsociety.org
ADDENDUM TO THE PYRAMID SOCIETY’S STANDARD ADVERTISING GUIDELINES.
Last updated 10/1/2013
Featured Horse and/or Featured Stallion Ads will appear in either the first or second row of Horse for Sale or Stallion at Stud listings, dependent on the total number of Featured Ads (up to six per section, maximum). Tier 2 Featured Horse and/or Featured Stallion Ads may not be purchased in consecutive months for the purpose of featuring the same horse. Tier 3 Featured Horse and/or Featured Stallion Ads may not be purchased in consecutive months for the purpose of featuring the same horse. A maximum of one Horse for Sale and two Stallions at Stud per farm may be Featured at any given time. A farm may only occupy two combined Tier 2 & 3 Featured Horse and/or Featured Stallion placements at any given time and may never, at any time, occupy the Tier 3 Featured Horse and/or Tier 3 Featured Farm placement in conjunction with the Tier 3 Featured Stallion placement. Tier 3 Featured Farm Ads may not be purchased in consecutive months. Month-specific ads will always begin on the first business day of the month, which may or may not be dated the 1st. The Program Stallion reduced listing rate is contingent on the listed stallion’s enrollment and complete participation in the current year Egyptian Breeders’ Challenge program, in the current or previous year Golden Scarab Sweepstakes program, or in other future qualifying stallion programs. The Pyramid Society maintains the right to display a horse as “SOLD” on The Pyramid Society marketplace for up to two months after a sale is reported, whether or not the sale resulted from a listing on The Pyramid Society’s website. Web Ad Personalization & Banner Ad Design services are included in all published pricing, but it is the burden of the ad purchaser to supply relevant raw materials and subsequent updates to all advertisements, including photographs, video, copy, listings of offspring, listings of show wins, farm logos, etc. to The Pyramid Society. Advertising Rates apply for the year of booking. Limited, monthly Ad placements may be purchased up to two years in advance at the current published rates and discount levels. Changes in published rates and discount levels may not be retroactively applied to previously-booked Ads. At the discretion of The Pyramid Society, Print Advertising and Web Advertising published discount programs may be applied to the Grand Total for a single Advertising Proposal; however, minimum totals must be met for each program (Web and Print) AND dollar discount offers will always be applied before percentage discount offers. Design Services, Overruns, Shipping Costs, and other Fees do not count towards minimum discount levels and will always be applied after discounts. Published discount programs are NOT AVAILABLE for any advertisements purchased at a pre-negotiated Group Rate. Discounts or Promotions offered on any Advertising Proposal are only available by paying the entire (discounted) balance in full or by agreeing to and completing an Optional Payment Plan, as outlined. Advertising does not promise or guarantee the sale of your horses, stallion services, or any other products or services. Published web traffic statistics are generalized figures based on previous site usage and are not a promise or guarantee of future web traffic. The Pyramid Society cannot guarantee “clicks” on your advertisements. Acceptance of an Advertising Proposal, at any time, whether verbal, written, electronic, or implied via payment, constitutes a binding contract with The Pyramid Society and implies agreement with all standard and additional Advertising Guidelines and any special terms set forth therewith. A copy of our current Advertising Guidelines is always available upon request and online at: pyramidsociety.org/marketplace/ advertising-opportunities A 3% Administrative Fee will be added to all Credit Card transactions